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Our Network Vision

Stefanos Loukakos Country Manager, Google Greece

Google Confidential and Proprietary

Greeks are connected

over

4m 200k

Greeks with Internet Access smartphones sold in Q4 2010 more than PCs!
Google Confidential and Proprietary

over

Even during the recession the Internet is at the heart of daily life

Entertainment

30m 4m

Videos day are watched on YouTube every month

Socialising
accounts in social networking sites

Time spend online

10hrs

average time spend online per week

Google Confidential and Proprietary

Users have information at their fingertips

over

500k 8x

searches per day

mobile web is growing

faster than PC web did at equivalent moment in time


Google Confidential and Proprietary

1/1/07 2/1/07 3/1/07 4/1/07 5/1/07 6/1/07 7/1/07 8/1/07 9/1/07 10/1/07 11/1/07 12/1/07 1/1/08 2/1/08 3/1/08 4/1/08 5/1/08 6/1/08 7/1/08 8/1/08 9/1/08 10/1/08 11/1/08 12/1/08 1/1/09 2/1/09 3/1/09 4/1/09 5/1/09 6/1/09 7/1/09 8/1/09 9/1/09 10/1/09 11/1/09 12/1/09 1/1/10 2/1/10
Google Confidential and Proprietary

Search Traffic Is Soaring


Weekly Queries on google.gr

The internet is #1 source of information


Tsunami

Google Confidential and Proprietary

The pie is growing fast.


Total Online Ad Revenue
(million Euros, Estimates) 120
105

100
85

80 60 40
25 40 60

70

20 0 2007 2008 2009 2010 2011E 2012E

Google Confidential and Proprietary

Internet Audience = Opportunity


Whilepeoplespend21%oftheir1meonline, wellunder5%oftotalAdspendisallocatedto theOnlineChannel.

Onlinebrandrecallof43%andmessagerecallof 33%materiallyoutperformedTVat15%and11%, respec@vely TheaverageROIofanonlinebrandcampaignwas 153%,anddroveanaverageliCinsalesof32%,an 18%increaseinpenetra@on,and14%higher conversionrates.


JohnBurbank,NielsenOnlineCEO

Source:BusinessInsider,Oct2009

Google Confidential and Proprietary 8

Our Network Vision


Publishers Adver@sers

P
Worryfreeyield
Ensuredthrough Greatereciencyof adopera@ons Insightstoyour business Controloveradsthat appearonyour proper@es

Returnon mediaspend
Ensuredthrough Scalematched withprecision Insights& accountability

Consumers

Engagedaudiences
Ensuredthrough Meaningfuladformats Targetedenvironments

Google Confidential and Proprietary

The Google Display Network and You

1 2 3 4 5

Reaches 80% of global internet users Larger audience than Google.com 5.1B page views daily 705M visitors each month Hundreds of thousands of advertisers

Google Confidential and Proprietary

Our Vision for Publishers


Helpyouleverageyouruniquecontent,brandandaudienceto buildamoreprotablebusiness

GrowAudience
Buildandconnect MaximiseYield Op5miseinterac5onvalue

GrowAudience
Buildandconnect

DriveGrowth& Prot

TransformOpera@ons
Laythefounda5on

Google Confidential and Proprietary

Googles Vision

DisplayisacorebusinessforGoogle.Wetakeit seriously Wecanmone@zemuchmoredemandformediais veryhighandwearege\ngrequestforbe]er placementsallthe@me FairPlay:wecannotallowpublisherstotake advantageofthesystemasthiswillalienate adver@sers AdSenseispayingoutrealmoneytopublisherslike yourselvesthereisplentymorepoten@al Helpusimprove
Google Confidential and Proprietary

Great Creative and Solid Relationships Remain Top Priorities


Interactive Rich Media Ads for Apple, NY Times

Homepage Pull-down for Rogers, YouTube

Google Confidential and Proprietary 13

Three things to think about

1 2 3

Your feedback is important! - Contribute your ideas to make our products more useful for you

Our publisher mission is ambitious how can we help with your mission?

Partner with us experiment with us, and get involved!

Google Confidential and Proprietary 14

Thank You! Q&A

Stefanos Loukakos Country Manager, Google Greece

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