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SHOWCA SE
S u n d a y, J a n u a ry 3 0 , 2 0 1 1 M o n d a y, J a n u a ry 3 1 , 2 0 1 1 1 2 p m 9 p m 1 1 am7 p m

S k y l i g ht West C o ver by Reddymade Desi g n 5 0 0 We s t 3 6 t h Street | N ew York , N Y 1 0 0 1 8

Premiering January 30, 2011, The Elements Showcase presents curated offerings in the art of fragrance design. Happening from January 30 to 31, 2011, The Elements Showcase is an innovatorfrom its custom-designed space to its cutting-edge fragrance installations. The Elements Showcase is the definitive new experience for established and emerging visionaries in the field of fragrance, including perfume, personal care, and home ambiance. The Elements Showcase will be held at Skylight West in Midtown Manhattan. With interiors conceptualized and designed by New Yorks foremost design firm, Reddymade Design, and a floor plan transformed by New York architecture firm Steven Learner Studios, The Elements Showcase focuses on amalgamating the relationship between exhibitor and space, truly crafted to highlight the most innovative fragrance brands and entrepreneurs.

Elements LLC
P O B ox 24 6 New Yo rk, NY 1000 9 P 212 26 8 614 8 F 212 4 0 9 8 4 95 info@elements-showcase.com

Organizers
Jeff Lawson jlaw s o n@element s - s ho w case .c om Frederick B ouchardy fb o uchard y @element s - s ho wc ase .c om Ulrich Lang ulang @element s - s ho w cas e.c om

Communications and Development


Vas iliki Palo y mp is v p alo y mp is @element s - s ho wc ase .c om

Exhibitor Relations
Ksenia Yachmetz kyachmetz@elements-showcase.com

Graphic Design
Audria Brumberg aud riakxlu@g mail. co m | w ww.u n i tyan df orm .c om

Elements Showcase Advisory Board


Jes s ica Alb a M is ha And ers o n, Wo o d ley & Bu n n y M arc At lan, M arc At lan Desi gn M ichelle B almer, B almer Be gl e y A ssoc i ate s E liz ab et h Beer, Pro ject No . 8 R o chelle Blo o m, F rag rance Fou n dati on Virg inia B o no fig lio , F as hio n In sti tu te of Te ch n ol ogy Kelley Carter, Real Simple Jo y Cho , O h Jo y Kimberly Christenson, Oak M aria Chris t o filis , Ant ho us a Robin Coe-Hutsching, Gold Grenade Ang ela Creas y Laurent Delafo n, Unit ed Perf u m e s, L on don And reea Diaco nes cu, Lig hth ou se Be au ty Darry l Do , Delb ia Do F rag r an c e s F ranco is Duq ues ne G is elle G ig i R ichard s o n, B arf u m e ri a Madri d M elis s a G reen, Ant hro p o logi e Co ry I ng ram, Day Na Decker Brian Janus iak, Pro ject No. 8 S t ev en Learner, S t ev en Le arn e r Stu di o Jeff M ad alena, O ak J P M as t ey, B axt er o f Californ i a Keiko M echeri Amanda Melnick Teres a Mitchell, Beautyhabit Jeff St aple, St aple Design Lo uis Terline, O ak Paula Vaz q uez , Beaut y hab i t

Special Projects

A RC

HIVES

presents

S he carries her memo rie s l i k e h e r sc e n t. Th e y su rrou n d h e r, t h e y e n d u r e , a n d t h e y s p e a k h e r n a m e . S h e i s a c o l l e c t o r, and among her souvenirs can be found the beauty of beginnings, the ache of endings. In the s anctuary of her heart lie the s acred and the profane, they come together like the notes of her frag rance. S he d o es n t l i n ge r l on g at th e al t ar of re gre t. She lights the candle and burns the incense at the shrine of remembrance and expectation, pleasure and pain, in anticipation o f t he g lo rio us memo ries ye t to c re ate . Pleasure is the flower that passes; remembrance the lasting perfume Jean de Boufflers

THE ILLUSION OF SEX


Composition : mandarine, baie rose Co2, feuille de piment, orchide & pruneau JE, encens, camphre, benjoin, patchouli, musc.

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Special Projects Disaster / Reconstruction, in Collaboration with The Fashion Institute of Technology
The Elements Showcase has collaborated with the Fashion I n s t i t u t e o f Te c h n o l o g y o n a s e r i e s o f f r a g r a n c e i n s t a l l a t i o n p ro ject s . Led b y Virg inia B on of i gl i o, ch ai rpe rson of Cosm e ti c s and F rag rance M arket ing at F IT, Cory In gram of D ayN a D e ck e r, and Andreea Diaconescu of Lighthouse Beauty, students in the Co s met ics and F rag rance Mark e ti n g program at F IT ge n e rate d concepts using visual and olfactory elements to create a three-dimensional art inst allation that incorporates the abstract t h e m e o f D i s a s t e r / R e c o n s t r u c t i o n . A s e r i e s o f l e a d i n g f r a g rance and ind us t ry exec u ti ve s ch ose th e wi n n i n g proj e c t b y Team As cens io n. Fo r The E lement s S ho w ca se , Te am A sc e n si on h as c re ate d A qu a Energy, a fresh and clean fragrance assimilating ozonic and s alty notes. The fragrance is clear blue in color and has a misty t e x t ure. Aq ua E nerg y s me ss age h i gh l i gh ts th e be n e f i ts an d imp o rt ance o f w ind energ y.

Team Ascension
Shana Finkelstein M elanie M arg es o n Kelly M cCann Virginia Peandro H eid i R as t ad t Brand y Wilcke

Special Projects

Petite Mort (Parfum dune Femme) by Marc Atlan


For the inaugural edition of The Elements Showcase, Marc Atlan is launching his first perfume under his own name. The fragrance i s c a l l e d P e t i t e M o r t ( P a r f u m d u n e F e m m e ) , w h i ch t r a n s l a t e s t o Lit t le Deat h (S cent o f a Wom an ). Th e ti tl e i s a re f e re n c e to b o t h l i t t l e d e a t h , a m e t a p h o r f o r t h e o r g a s m , a n d t o t h e 1 974 I t a l i a n f i l m P r o f u m o d i D o n n a , i n w h i ch a n i r a s c i b l e a n d b l i n d ret ired s o ld ier recognizes women only through their scent. Petite Mor t is directly inspired by the only bodily fluid secreted solely through desire and brain chemistry: the elusive subst ance t h a t i s c r e a t e d b y a w o m a n w h e n s h e i s a b o u t t o c l i m a x . Th e p ro ject w ill b e p res ent ed a s a w o r k o f a r t u s i n g f r a g ran c e as t he med iumas a frag ranc e c re ate d i n th e m an n e r of a work o f art . O nly 100 b o t t les of P e t it e M or t will be produced, each eng rav ed w it h it s o w n edi ti on n u m be r an d ac c om pan i e d by it s s ig ned cert ificat e o f au th e n ti c i ty. Peti te Mor t is the brainchild of Marc Atlan. Marc is a creative director and designer with 20 years of experience working with Rei Kawakubo and Comme des Garons, Helmut Lang, Tom Ford, Prad a, Dio r, O liv er S t o ne , an d Ph i l i ppe St arck as we l l as m an y unco mmo n p ers o nalit ies i n th e art worl d.

Exhibitor

1932 1st Avenue, Suite 303 | Seattle, WA 98101 USA | T +1 206 441 0123 | F +1 206 443 4333 Contact: Maria Christofilis | maria@anthousacollection.com | www.anthousa.com

Exhibitor

134 5th Avenue | New York, NY 10011 USA | T +1 212 254 8703 Contact: Tony Perez | tony@bellefleurny.com | www.bellefleurny.com

Exhibitor

9 B ond Street | New York , N Y 1 0 0 1 2 U S A | P + 1 2 1 2 2 2 8 0 8 4 2 Cont act: Laurice Rahme | co n t a c t u s @ b o n d n o 9 . c o m | w w w. b o n d n o 9 . c o m

Exhibitor

Crafting Beauty, Inc.

Brands
Eau dEliss a | S ummers ent | S y lv ie d e F ra nce

315 West 3 9t h S t r eet , Suit e 6 0 1 | New Yo rk | NY 10018 | T + 1 212 6 95 9 8 00 Co nt act : F r anco is Damid e | fra nco is . d a mid e@cra ft ing b ea ut y. co m

Exhibitor

1011 South Los Angeles Street, Suite 300, Los Angeles | CA 90015 USA | T +1 213 745 9777 Contact: Wendye Katzman | wendyekatzman@dlcompany.com | www.dlcompany.com

Exhibitor

145 Amity St. #4 | Brooklyn , NY 11201 USA | T +1 917 612 5566 Contact: Kavi Ahuja Moltz | durga@dsanddurga.com | dsanddurga.com

Exhibitor

Brands
ODIN EDT | Mayrons GOODS! | 21 Drops | Rodin Olio Lusso FIX Malibu | wholearth | Colbert M.D. | Nooka Candle

741 S Mansfield Suite 2 | Los Angeles , California 90036 USA | T +1 323 931 4025 Contact: David Pirrotta | david@davidpirrotta.com | www.davidpirotta.com

Exhibitor

18475 Bandlier Circle | Fountain Valley CA, 92708 USA Contact: Cory Ingram | ci@daynadecker.com | www.daynadecker.com

Exhibitor

775 E. Blithedale Ave. #300 | Mill Valley, CA 94941 | T +1 415 888 8560 Contact: Marla Stever | marla@duchessmarden.com | duchessmarden.com

Exhibitor

EMDistribution

Brands
Puro/ Nejma

1230 W. Washington Boulevard, Suite 100 | Chicago, IL 60607 USA T +1 312 266 4600 | F +1 312 266 9170 | Contact: Marlena Egan | marlena@emdistributioninc.com

EMDistribution

EMDistribution

Exhibitor

6 9 r ue des Ar chives 75 003 P a ris F ra nce | T + 33 1 42 78 3 0 0 9 Co nt act : Et ienne de Swar dt | et ienne @et a t lib red o ra ng e. co m | w w w. et a t lib red o ra ng e. co m

Exhibitor

4640 17th Street | San Francisco, CA 94117 USA | T +1 415 661 6780 | F +1 815 425 5554 Contact: Ineke Ruhland | ineke@ineke.com | www.ineke.com

Exhibitor

Brands
Boadicea the Victorious | Carthusia | Esteban | The Hype Noses | Nasomatto Nez A Nez | Poetry Bath | Profumi Del Forte | SoOud | Stilly

Intertrade Europe | 5 9 4 Broadway | Suite #4 0 8 | New York, NY 10012 T +1 212 255 5 4 6 0 | F +1 6 4 6 8 61 5 9 81 Cont act: us@intertradeurope.com | www.intertradeurope.com

Exhibitor

P O B ox 23 0123 | An s o nia S t a t io n | New Yo rk, NY 10023 T +1 718 852 6 979 | F + 1 8 0 0 8 5 3 5 4 4 2 Cont act : Mayr a Mir anda | ma y ra @jo y a s t ud io . co m | w w w. jo y a s t ud io . co m

Exhibitor

3 1 1 N . R o b e r t s o n B o u l e v a r d , S u i t e 7 1 6 | B e v e r l y H i l l s , CA 9 0 2 1 1 U S A | T + 1 3 1 0 4 1 9 9 6 9 2 C o n t a c t : K e i k o M e c h e r i | i n f o @ k e i k o m e c h e r i . c o m | w w w. k e i k o m e c h e r i . c o m

Exhibitor

Brands
Claus | Eau DIt alie | S a n t a M a r i a N o v e l l a | L o r e n z o Vi l l o r e s i

285 Lafayet t e S t r eet | New Yo r k, NY 10 012 U S A | T + 1 212 925 0001 | F + 1 212 925 8 9 6 0 Co nt act : S egen S co t t | S eg ens @la fco . co m | w w w. la fco . co m

Exhibitor

3 8 45 Peachtree Road, S u i t e 4 9 9 | A t l a n t a , G e o r g i a 3 0 3 2 6 U S A T +1 4 0 4 4 67 4 3 1 9 | F + 1 4 0 4 4 67 4 3 8 9 Cont act: Nathalie Welch | n a t h a l i e w e l ch @ y a h o o . c o m | w w w. l u b i n . c o m

Exhibitor

Brands
Lollia | Tokyo Milk | Love & Toast

6 8 9 0 S . Empo r ia St r eet | Cent ennia l, C O 8 0112 U S A | T + 1 3 03 73 0 3133 Cont act: Jodie Zo l m a n | j o d i e . b u r w e l l @ g m a i l . c o m www.t okyo- milk.com | ww w. lo v ea nd t o a s t . co m | w w w. lo llia life. co m

Exhibitor

4 9 8 Humbo ldt St r eet | B r oo kly n, NY 11222 U S A | T + 1 4 01 5 95 9773 Cont act : Anne McClain | anne@m cmcfra g ra nces . co m | w w w. mcmcfra g ra nces . co m

Exhibitor

242 W. 3 0t h S t r eet , #3 05 | New Yo rk, NY 10001 U S A | T + 1 212 4 65 8 8 00 Cont act : Lar r y Paul | lar r y@p urp o s e- b uilt ny c. co m | w w w. o d ined t . co m

Exhibitor

Brands
Royal Apothic | Royal Apothics Societies of Scent | Royal Apothic Perfumatorium

43 00 Jeffer so n B lvd S uit e 4 | Lo s Ang eles , CA 9 0016 U S A | T + 1 8 8 8. LA. Lo nd o n Co nt act : B ar bar a Gr am | B arb @ro y a la p o t hic. co m | w w w. ro y a la p o t hic. co m

Exhibitor

7377 B ever ly B o ulevar d | Los Ang eles , CA 9 003 6 U S A | T + 1 6 4 6 55 4 6 621 Cont act : Eliz abet h Jeffer Aner o usis | e liz a b et h@s a g ejew elry. co m | w w w. s a g efra g ra nce. co m

Exhibitor

Calle Par is, 141 local 1 | B arcelo na , 0 8 03 6 S p a in | T + 3 4 93 410 8 8 8 9 Cont act : Pao la Guglio t t a | b ea ut y @s ep a i. eu | w w w. s ep a i. eu

Exhibitor

Beatrice von Thurn und Ta x i s | B r u g g 3 5 , A - 6 870 B e z a u A u s t r i a + 4 9 8 022 673 427 | Co nt act : bea@su s a nnek a ufma nn. co m | w w w. s us a nnek a ufma nn. co m

Exhibitor

1 East 93r d S t r ee t # 1A | New Yo rk, NY 10128 U S A T + 1 212 8 4 4 9 8 0 4 | F + 1 212 831 0 8 9 8 Cont act : S ar ah B ar t o n- King | p inkro o m@ny c. rr. co m | w w w. p inkro o m. co . uk

Exhibitor

Pari s Anvers, I nc. | 61 West 10th Street, #2C | New Yor k , NY 10011 U SA | T +1 212 228 0222 Cont act: Ul ri ch Lang | i nfo@ ul ri chlangnewyor k .com | www.ulr ichlangnewyor k .com

Exhibitor

P O B ox 63 8 | S t o we, V T 05 672 U S A | T + 1 917 743 4774 Cont act : Oliver Sweat man | o liver@urs a ma jo rmen. co m | w w w. urs a ma jo rmen. co m

Exhibitor

Brands
SACHAJ UAN PROFESSIONAL HAI RCAR E | KI M IA | RG B W3LL PEOPLE | SWE DISH SKI NCAR E SYSTE M

19 6 Nor t h 10t h St r eet | B r oo kly n, NY 11211 U S A | T + 1 718 6 9 0 7835 Cont act : Misha Ander son | Misha@wo o d ley a nd b unny. co m | w w w. w o o d ley a nd b unny. co m

E Es
SHOWCA SE
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