Vinu New Project

A STUDY ON FINANCIAL PER FORMANCE OF TITAN INDUSTRIES LTD
(WATCH DEVISION), HOSUR By E.VINU (Register Number: 31609631044) A PROJECT REPORT Submitted to the FACULTY OF MANAGEMENT STUDIES In partial fulfillment of the requirements For the award of the degree Of MASTER OF BUSINESS ADMINISTRATION IN MARKETING MANAGEMENT VELS SRINIVASA COLLEGE OF ENGG & TECH THALAMBUR ANNA UNIVERSITY CHENNAI 600 025 JULY.2011
VELS SRINIVASA COLLEGE OF ENGINEERING [Affiliated To Anna University] THALAMBUR, CHENNAI 603 103
BONAFIDE CERTIFICATE
Certified that this summer project report titled a study on A STUDY ON FINANCIAL PER FORMANCE IN TITAN INDUSTRIES LTD, HOSUR (WATCH DIVISION) is the bonafide work of Mr. E. VINU Registration Number: 31609631044 who carried out the research under my supervision. Certified further, that to the best of my knowledge th work e reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on this or any other candidate.
MR. P. PERIASAMY Internal Guide
MRS.SHANMUGA PRIYA Head of the Department
Submitted to Project and Viva Examination held on___________________
Internal Examiner
External Examine
DE L
l E i i l M t t D t t M
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SUR(WAT it i ti ti l l ill
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ERIASAMY Assistant t t i l i i C ll i
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E VINU
ABSTRACT
t i i t
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TUDY ON F NANC AL ON)
RFORMANC i ti i
OF T TAN NDU TR t l i t
L M T D (WATCH D t i t t i
HO UR T
T TAN NDU TR t t t i t tit t l tit it it l i l i t l l t ti t l t t li l t
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ACKNOWLEDGEMENT
tit
i i l Dr. V. Kanakasabai, M.E., i l l ti
D Vels
Srini asa College of Engineering and Technology t i t j t
l li D t t M
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t MRS. V. SHANMUGAPRIYA, MBA, M.PHIL H t t i t i
and Vels Srini asa College of Engineering and t it t t t i j tt
Technology
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t MR. P.PERIASAMY A t l
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Vels Srini asa College of Engineering and Technology t t t i j t tt i it t
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other staff
embers in the t i l l
Department, Vels Srini asa College of Engineering and Technology ti t i t j t
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t Mr. C. SHEKAR, Manager,
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E.VINU
TABLE OF CONTENTS S.NO CHAPTER 11 TOPICS INTRODUCTION TUDY PAGE NO
NTRODUCT ON ABOUT TH OF TH TUDY OF TH OF TH TUDY TUDY
1 2 CO
1 3 L M TAT ON 1 4 OBJ CT 15R 2
ARCH M THODOLOGY
CHAPTER 2 PROFILES 2 1 NDU TRY 2 2 COM ANY 2 3 RODUCT CHAPTER 31 R ROF L ROF L ROF L LITERATURE SURVEY
W OF L T RATUR DATA ANALYSIS &
CHAPTER -
INTERPRETATION 4 1 ANALY 4 2 ANALY 5 ART-1 ART-2
CHAPTER 5 CONCLUSIONS 51R ULT & D CU ON ARCH
5 2 D R CT ON FOR FURTH R R 5 3 L M TAT ON
5 4 CONCLU ON 55 UGG T ON
B BL OGRA HY A ND X
LIST OF TABLES S.NO 411 412 413 414 415 416 417 418 419 4 1 10 4 1 11 4 1 12 4 1 13 421 422 423 424 425 426 T T T C C C C C C ti ti ti ti ti iz W C t i G N t O i t ti t it l t ti ti ti t t t B l B l B l B l B l l t l t t t t t t t t 2005-2006 2006-2007 2007-2008 2008-2009 2009-2010 2005-2006 it ti ti ti it it ti it ti ti TITLE PAGE NO.
D t- q it Fi i t t
427 428 429 4 2 10
C C C C
iz iz iz iz
l l l l
t t t t
2006-2007 2007-2008 2008-2009 2009-2010
LIST OF CHARTS
S.NO 411 412 413 414 415 416 417 418 419 4 1 10 4 1 11 4 1 12 4 1 13 T T T W C t i G N t O i t ti t it l t ti ti ti t t t t l ti ti it it ti it ti ti
TITLE
PAGE NO.
ti
D t- q it Fi i t t
it
INTRODUCTION
CHAPTERINTRODUCTION .1. INTRODUCTION ABOUT THE STUDY Fi i i t lli DEFINITION A i i t l i A it t t l ti t i T t i t t ii l i t t i i it t t i t i t i ll i i i i l j ti t ili lt i t A t it l t i i l l t i it l t i q i iti l it t iz t i l i l i it ti t tl t i i t t l q i it t i i t l i it i i i t i t i i t ti it i t i li l tt ti i it i it l t t i i ii i l
t t
CONCEPT OF FINACIAL STATEMENT Fi t i tit i t t l t t t t t i i l t t i l i t t t t t l ti t i i t i l A ll i t i iti tt t t t i l T ti t t t t ll lt t t t l t l tt i t it
FINACIAL PERFORMANCE ANALYSIS T l i B i li it ti t i i ti l T i t i ti T i i i l t t i l t t T t t i i t i l t t i l t t T t t i i i i i l t t ti i t T t t t i t t i t t i ti t i t i i tt i l t l t i ii t t t i i t i l ti ti ti t t i t t t i t it i t t l t i it i l t tt t l ti l t t t t t i iz i t t iti t i i t l i t t t N i t t l t i i l t t t t i l i t ll t i iti q it ti t t i i i l i i iti t t i ii i t ti l l i i l t t t i t i t i i l
li iliti lt
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Ratio analysis R ti ti i R ti i O i i i t l t it l ti it i t ill t M i i t l t t l i it i t ti l t t i l i i l ti t t t i iq i l i iti i l l i ti
t t ll
R ti Ti W t ti t i i
i t
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q ti t i
Percent e t e q tient termed s percent e t ined i lti lied 100 t e nit expressi n is
COMPARATIVE FINANCIAL STATEMENTS C mparati e inancial statements are t ese statements een desi ned in a ich have
ay so as to provide time perspective to the consideration of
various elements of financial position embodied in such statements. n these statements fi ures for t o or more periods are placed side by side facilitate comparison. Both the income statement and balance sheets can be prepared in the
form of comparative financial statement. COMPARATIVE INCOME STATEMENTS The income statement discloses net profit and net loss on account of operations. A comparative income statements ill show the absolute fi ures for
two or more periods, the absolute change from one period to another and if desired the change in terms of percentages. COMPARATIVE BALANCE SHEET Comparative balance sheet as on two or more different dates can be used for comparing assets and liabilities and finding out any increase or decrease in those items. COMMON SIZE FINANCIAL STATEMENT Common size financial statements are those in which figures reported are converted into percentages to some common base. n the income
statement the sale figure is assumed to be low and all figures are expressed as a percentage of sales. imilarly in the balance sheet the total of assets or
liabilities is taken as 100 and all the figures are expressed as percentages of this total.
TREND PERCENTAGES Trend percentages are immensely helpful in making a comparative study of the financial statements for several years. Under this method financial statement taking
trend percentages are calculated for each item of the
the figure of base year as 100. The starting year is usually taken as the base year. The trend percentages show the relationship of each item with its preceding years percentage. The trend ratios may be compared with industry order to know the strong or weak points. ratios in
NATURE OF FINANCIAL STATEMENTS According to the American institute of certified public accountancy financial statements reflect a combination of recorded in the financial are not depicted in the financial statements, however material they might be, for example, fixed assets are shown at cost irrespective of their market or replacement price since such price is not recorded in the books. LIMITATIONS OF FINANCIAL STATEMENT Financial statements are prepared with the object of presenting a periodical review or report on the progress by the management and deal with the 1) status of the investments in the business. 2) results achieved during the period under the review. However these objectives aresubject to certain limitations as given below
1.2.SCOPE OF THE STUDY
The study is conducted mainly to review the financial strength of the company for a period of 5 years from 2005-2006to 2009-2010 as revealed from the financial data of the Companys annual reports.
This study aims at analyzing three heading of the performance of the that is
1. Ratio analysis. 2. Trend analysis. 3. Comparative statement. 4. Common size statement.
The study is confined to the T TAN NDU TR future research.
L M T D it will be useful for
1.3.LIMITATIONS OF THE STUDY
1. The analysis was takan from the annual reports. Therefore, is only a limited to find. 2. Major part of the is concerned with the financial data adequate data was not able to pool because of the secrecy maintained by the company. 3. The study reveals the findings for the present and its will not reflect the past and the future. 4. Every tools used in data analysis has certain limitations. 5. The study is limited two months only.
1.4.OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVE A study on Financial Performance of Titan ndustries Limited (Watch Division)HO UR.
SECONDARY OBJECTIVE
1. To study and analysis the balance sheet Position
of
the company.
2. To study and analysis profit and loss account of the company.
3. To analysis
and
financial statement with the help of
financial statement
analyzing tools.
4. To find out
and
suggest better
financial plans for improvement .
1.5. RESEARCH METHODOLOGY Research methodology: n this chapter the researcher has explained about the methodology adopted for the research study. t covers the objectives, scope of the study, research design and sampling and importance of study, tools of the data collection, tools of analysis, limitation of the study. Period of study: The period of the 1 st January 2011 to 31st march 2011. Research design: To research design used on the study is analytical research. The research has to analyze the balance sheet, which is a historical data and derive conclusions from it. Nature of data: The nature of data used for the study is secondary data. Because the data is collected from the balance sheet for the analysis part. Data collection: The data needed for the study is being collected from the annual reports of five years 2005-06 to 2009-10 the company and which is a secondary data.
Tools used for analysis: The tools for the study by researcher are follows.
1. Ratio analysis 2. Trend analysis 3. Comparative balance sheet and income statement 4. Common size balance sheet and income statement
CHAPTER 2 PROFILES
2.1.INDUSTRY PROFILE
INDUSTRY PROFILE: T TAN NDU TR ES LTD. s a manufacturing industry which dealt in manufacturing of WATCHES, JEWELLERY, EYE WARE it has also dealt in precision engineering. First and the foremost thing is What is manufacturing industry? Evolution of manufacturing industry.
WHAT IS MANUFACTURING INDUSTRY? Manufacturing is the use of machines, tools and labour to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale. Such finished goods may be used for manufacturing other, more complex products, such as aircraft, household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users the "consumers". Manufacturing takes turns under all types of economic systems. n a free market economy, manufacturing is usually directed toward the mass production of products for sale to consumers at a profit. n a collectivist economy, manufacturing is more frequently directed by the state to supply a centrally planned economy. n free market economies, manufacturing occurs under some degree of government regulation.
MANUFACTURING INDUSTRY:
Manufacturing industry refers to those industries which involve in the manufacturing and processing of items and indulge in either creation of new commodities or in value addition. The manufacturing industry accounts for a significant share of the industrial sector in developed countries. The final products can either serves as a finished good for sale to customers or as intermediate goods used in the production process.
MANUFACTURING INDUSTRY CYCLE:
TYPES OF MANUFACTURING INDUSTRIES:

Chemical industry Pharmaceutical Construction Electronics

Semiconductor Engineering

Biotechnology Emerging technologies Nanotechnology Synthetic biology, Bioengineering Energy industry Food and Beverage

Agribusiness Brewing industry Food processing Industrial design

Interchangeable parts Metalworking

Smith Machinist Machine tools Cutting tools (metalworking) Free machining Tool and die maker Global steel industry trends Steel production Plastics Telecommunications Textile manufacturing

Clothing industry

Sail maker Tent making Transportation

Aerospace manufacturing Automotive industry Bus manufacturing
WORKING OF MANUFACTURING INDUSTRY: Manufacturing industries are the chief wealth producing sectors of an economy. These industries use various technologies and methods widely known as manufacturing process management. Manufacturing industries are important for an economy as they employ a huge share of the labour force and produce materials required by sectors of strategic importance such as national infrastructure and defence. However, not all manufacturing industries are beneficial to the nation as some of them generate negative externalities with huge social costs. The cost of letting such industries flourish may even exceed the benefits generated by them. The National Strategy for Manufacturing prepared by National Manufacturing Competitiveness Council (NMCC) has identified 20 sectors as having immediate potential for growth and employment which includes textiles & garments, leather & leather goods, autocomponents, drugs & pharmaceuticals, food processing, telecom equipment; gems & jewellery, handlooms & handicrafts among others. CHALLENGES FACED BY MANUFACTURING INDUSTRY:
Pricing. Material costs and availability. Competition between capacitor technologies. The move to value added/application specific products. Capacity. Inventory. The requirement for a global footprint. The emergence of low-cost suppliers manufacturing, in particular, from China and
Taiwan.
EVOLUTION OF MANUFACTURING INDUSTRY: Manufacturing industries came into being with the occurrence of technological and socio-economic transformations in the western countries in the 18th-19th century. This was widely known as industrial revolution. It began in Britain and replaced the labour intensive textile production with mechanization and use of fuels. HISTORY OF MANUFACTURING INDUSTRY:

In its earliest form, manufacturing was usually carried out by a single
skilled artisan with assistants. Training was by apprenticeship. In much of the pre-industrial world the guild system protected the privileges and trade secrets of urban artisans.

Before the Industrial Revolution, most manufacturing occurred in rural areas,
where household-based manufacturing served as a supplemental subsistence strategy

to agriculture (and continues to do so in places). Entrepreneurs organized a
number of manufacturing households into a single enterprise through the putting-out system.

Toil manufacturing is an arrangement whereby a first firm with specialized
equipment processes raw materials or semi-finished goods for a second firm.
2.2 COMPANY PROFILE 2.2.1 HISTORY OF TITAN INDUSTRY: TITAN is the joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. TITAN was incorporated on 26 July 1987 at chennai . it was promoted with Questar Investment ltd.A TATA company associated with sons and TATA press Ltd. Three major manufacturing Plants Watch Plants Jewelry Plants Bracelet Plants Three major Di isions Movement component manufacture Watch case manufacturing Watch assembly TITAN COLLECTION ORION Edge Fraga Flora Nebula Das Zoop Raga Diva Automatic TITAN Royale Steel Psi
Type
Joint venture Watches : 1987 Bangalore ,India
Industry : Founded
Head uarters : Area :
served 4 continent and 40 countries India and other countries Xerxes Desai, founder Watches, Jewellery ,Eyewear, Precision Engineering
Key people : Products :
Employees : 3000 Parent : Tata Group Website : www.titanworld.com 2.2.2 Titan Technologies Corporation Titan Technologies, Corporation is a full service network consulting organi ation. In addition to providing expertise in all aspects of a Windows 2000, 2003, 2008 network environments, the company also provides both hardware and application software support. Titan s personnel are all Microsoft Certified Professionals who hold ratings from MCP to MSCE status with security emphasis. 2.2.3. Awards & Accolades Goldplus bags 2 dragons and 2 certificate of merits at the Promotion marketing Awards of Asia 2009. Jewellery Division was declared the winner of the GOLD AWARD" in FMCG sector in the GreenTech Environment Excellence Award 2009. The Corporate Social Responsibilities" award - Best Commercial and Industrial Institute for 2009 - 10 by the Government of Tamil Nadu.
2.2.4. ORGANISATION STRUCTURE
2.2.5.MERGER OF TITAN AND BENTEX erdanaOur Company A is going for a merger with Company B. After merger all the Employees of Company B would be treated as Employee of Company A. I need to study a merger/acquisition that has taken place in the recent past with specific focus on HR due diligence and the HR aspects of the process involved
2.2.6. Business Overview

In its silver jubilee year, Titan Industries indeed came up with a sterling performance, in spite of a backdrop of a challenging economic scenario. The recovery of the Indian economy in the second half of the year is well reflected by our best ever performance, attributed to initiatives both of revenue growth and cost reduction undertaken by the Company. Income grew by 22% from Rs.3, 848crores last year to Rs. 4,703crores this year while Net Profit grew by 57% from Rs. 158.96crores last year to Rs. 250.32crores this year.
The Company was incorporated on 26th July, at Chennai. They manufacture analog electronic watches with a choice of over 150 designs. The Comp. was promoted jointly by Questar Investments Ltd., a Tata Comp. with its associates Tata Sons, Ltd., & Tata Press, Ltd., & Tamil Nadu Industrial Development Corporation, Ltd. [TIDCOs]. The main objective of Comp. is to manufacture analog electronic watches with a choice of over 150 designs. The Comp. undertook to set up a plant for manufacture of quartz analog electronic watches in the State Industries Promotion Corporation of Tamil Nadu, limited Industrial area at Hosur. The Comp. entered into a collaboration agreement with France Ebauches [FEs] of France, manufacturers of watch movements and components, for technical documentation, assistance in procurement of manufacturing equipments, raw materials, etc. 2.2.7. NATURE OF BUSINESS CARRIED: M/S Titan Industries Ltd. is basically a manufacturing industry which is dealt in manufacturing of stylish and the brand watches to satisfy the needs of the public. Working capital requirement is considerably influenced by the nature of business. Example: for trading concerns the working capital requirement is more and requirement of fixed assets will be less. For manufacturing concern requirement of working capital is moderate and for public utility services like Railways, Hotels, Electricity, Transport the requirement of working capital is less.
2.2.8. VISION AND MISSION STATEMENTS: OurVision: To be a world-class, innovative and progressive organisation and to build Indias most desirable brands. OurMission: To create wealth for all our stakeholders by building highly successful businesses based on a customer-centric approach, and to contribute to the community.
Our Values and Standards:
Total customer orientation - Customers take precedence over all else, always. Employee appreciation - We value and respect Titanians and endeavour to fulfill their needs and aspiration. Performance culture and teamwork - At Titan Industries, high performance is but a way of life and is nurtured by teamwork.
2.2.9. WHISTLE BLOWER POLICY 1.Preface Every employee of a Tata Company shall promptly report to the management any actual or possible violation of the Code or an event he becomes aware of that could affect the business or eputation. 2.Definitions "Audit Committee" means the Audit Committee constituted by the Board of Directors of the Company in accordance with Section 292A of the Companies Act, 1956 and read with Clause 49 of the Listing Agreement with the Stock Exchanges. 3.Scope This Policy is an extension of the Tata Code of Conduct. The Whistle Blower's role is that of a reporting party with reliable information. 4.Eligibility All Employees of the Company are eligible to make Protected Disclosures under the Policy. The Protected Disclosures may be in relation to matters concerning the Company or any other Tata Company. 2.2.10. CODE OF CONDUCT FOR NON-EXECUTIVE DIRECTORS Non-Executive Directors of the Company should always act in the interest of the Company. They are to ensure that any other business or personal associations that they have do not, in any way, involve conflicts of interest with Company operations and the roles they play.
2.3. PRODUCTS PROFILE: 2.3.1. PRODUCTS: Titan Industries, best known as India's pioneering manufacturer of quartz watches, has also etched a niche for itself in some of the most competitive spaces in the fashion industry such as jewellery and eyewear.
Watches: Being the world's fifth largest integrated watch manufacturer, Titan Industries has created and sold more than a 110 million pieces the world over. With a production rate of over 12 million watches per annum and a customer base of over 100 million, Titan Industries owns manufacturing and assembly operation centers in Hosur in Karnataka, Dehradun, Roorkee and Pant Nagar in Uttaranchal, Baddi in Himachal Pradesh, and an Electronic Circuit Boards (ECB) plant in Goa. Capturing the important market segments and the changing fashion trends, Titan Industries has brought forth four core watch brands:
Titan is designed for the mid-premium segment. Fastrack is crafted to fit the trendy fashion space with a focus on the youth. Sonata is created for the mass market and has emerged as Indias largest selling watch
brand.
Xylys is fashioned for the premium market, aiming at the high-end connoisseur and
new-age achiever. The Titan brand architecture comprises several sub-brands, each of which is a market leader in own space. Notable among them are: Titan Edge, Titan Raga, Nebula, Heritage and several other collections like WWF, Zoop, Orion, Purple, Obaku and the Automatic series. The Titan portfolio owns over 60% of the domestic market share in the organized watch market. Titan Industries pride possession, a world-class design studio for watches and accessories, is the place where some of the most coveted creations have been conceptualized.
Exclusive World of Titan and Fastrack showrooms and over 12,000 outlets in more than 2,554 cities in India make these much-sought-after watches available to the buyers. The watches are also offered internationally in 30 countries, with a special focus on the Middle East and Asia Pacific regions. The after-sales service, a benchmarked operation with a large network of exclusive service centers spread across the country, is one of the operation units with the fastest turnaround time in the world. Jewellery: Following the suit of time products, Titan Industries Tanishq has been Indias largest, fastest growing and most popular jewellery brand. Tanishq offers a premium range of innovatively created gold jewellery with an aesthetic use of diamonds and precious, semi-precious stones in various hues. Arresting designs in 22kt pure gold as well as platinum are among the most admired products on the companys list. GoldPlus the recent retail plain gold jewellery offering, is specifically created for semi urban and rural Indian market. The brand offers gold jewellery, as well as unique designs crafted with diamonds, American diamonds and other precious stones. Titan Industries boasts of 119 Tanishq boutiques, 2 Zoya stores and 29 Gold Plus stores in India. The enchanting jewellery patterns that are part of these brands originate in the well-equipped exclusive jewellery design studio of Titan Industries.
Eye wear: Titan Eye+ of Titan Industries offers sunglasses under its Fastrack brand. Prescription eyewear such as lenses and contact lenses is also part of the range. Titan Eye+ offers frames, sunglasses, and accessories of Titan Industries in-house brands as well as other premium brands.
Precision Engineering:
The Precision Engineering division of Titan Industries supplies precision components to the aviation and the automotive industry. As an Original Equipment Manufacturer (OEM), the company makes dashboard clocks for car manufacturers in Europe and America.
2.3.2 BRAND PROFILE OF TITAN:

Edge Raga Octane Zoop WWF Heritage Orion Nebula Sonata Exacta Spectra Regalia Fastrack Rayale Classique Xylys
Titan has built on this principle over the last 15 years, almost year after year:
In 1989, it was Aqura, the trendy range for the youth, colourful, smart and affordable
plastic watches for the youth: The other side of Titan for the other side of you.
In 1992, it was Raga, the ethnic range, with striking symbolism from ethnic India, for
the sophisticated India woman who appreciated such things.

In 1993, it was Insignia, very distinctive and international-looking top-end watches,
for those seeking exclusivity and status.

In 1994, it was psi 2000, rugged, sporty and very masculine watches with serious
sports features (200-m mater resistance, high precision chronographs) for those with the penchant for adventure.
In 1996, it was Dash, the cute and colourful range for kids. In 1997, it was Sonata, the affordable, good quality range for the budget -conscious. In 1998, it was Fastrack, the cool, trendy, funky range for the young and young-at-
heart.
In 1999, it was Nebula, the sold gold and diamond-studded range of luxury watches
for those affluent people to whom gold is a precious acquisition.
TITAN Titan is one of India's leading watch brands that brought about a paradigm shift in the Indian watch market, offering quartz technology with international styling. The Titan portfolio owns over 60% of the domestic market share in the organized watch market. The brand Titan is committed to offering its consumers watches that represent the compass of their imagination. The brand regularly introduces exciting new collections, which connect with the various facets of deep-rooted human yearnings for self-expression. The new brand philosophy of Titan, encapsulated in the catchphrase Be More, touches this as well as all other aspects of the brand. The Titan brand architecture comprises several collections and sub-brands, each of which is a leader in own space. Notable among them are: Titan Edge - world's slimmest watch based on the philosophy less is more, Titan Raga - feminine and sensuous accessory for today's woman, Nebula - crafted with solid 18k gold and precious stones. Several other popular collections like Heritage, Aviator, Automatic, Regalia, Obaku also form a part of the Titan portfolio. The watch division boasts of over 300 exclusive showrooms christened World of Titan', placing the brand amongst the largest chains in its category backed by over 650 aftersales-service centres. The division has a world-class design studio that constantly invents new trends in wrist watches.
SONATA Sonata, India's largest selling watch brand, offers stylish looks at affordable prices. The thoughtfully crafted designs encompass the aspirations of young India. The boldness and uniqueness of each design reflects the confidence of the wearer. The brand offers a variety of looks, to suit every occasion and every wallet: Dressy Sona Sitara watches for special occasions Bold Yuva watches crafted in steel for todays confident youth Contemporary Office Wear watches with formal appearance and leather strap Stylish and Strong Super Fibre watches
FASTRACK
Fastrack was launched in 1998 as a sub-brand of Titan. It was spun off as an independent brand of watches targeting the urban youth in 2005. Since then, it has carved a niche for itself with designs that were refreshingly different and affordable. During that time, Fastrack also extended its footprint into eye gear and in the last 4 years has quickly notched up the title of being the largest sunglass brand in the country. Fastrack has now chartered into newer categories bags, belts, wallets and wrist bands as part of its vision to become a complete fashion brand for the youth. With enough categories to fill up one cool store, Fastrack has moved on to open its own stores for its young consumers. The store is positioned as a complete accessories destination with all Fastrack gear under one roof. The first store was opened in Pune in 2009. Fastrack plans to have 100 such stores by 2011.
XYLYS Xylys, is an exclusive brand of Swiss made watches from Titan. The tagline (you dont possess a Xylys, it possesses you), says it succinctly. And if that doesnt convince you, one look at a Xylys timepiece will. Crafted and designed with the legendary Swiss eye for detail and perfection, every Xylys watch is an experience of love at first sight. Priced between Rs. 8500 and Rs. 24000, the Xylys range of watches comes in three collections - Contemporary, Classic and Sport and offers over 100 distinctive models.
2.3.3.INTERNATIONAL BRANDS
Tommy Hilfiger Watches Titan Industries Limited has made Tommy Hilfiger Watches available in India at most World of Titan stores, leading multi-brand watch outlets, and department stores like Shoppers Stop, Central and Lifestyle.
Hugo Boss Watches Hugo Boss, one of the worlds most popular European brands, has its roots in Germany. Hugo Boss is known for shoes, accessories, and fragrances. Watches complement and complete the portfolio. Hugo Boss watches were launched globally early this year. The Hugo Boss watch designs connote European elegance and couture and are a symbol of power and sophistication. Hugo Boss watches are now available in India, thanks to Titan Industries Limited.
2.3.4. AREA OF OPERATION: The area of operation of M/S TITAN INDUSTRIES LTD. Is as followsThe manufacturing of the products is limited to national where as in HONGKONG there is another unit of manufacturing the marketing and the selling and distribution is global operated activity.
2.3.5. OWNERSHIP PATTERN: The ownership patter of M/S TITAN INDUSTRIES LTD is shown in the table below, DISTRIBUTION OF SHARES ACCORDING TO SIZE, CLASS AND CATEGORIES OF SHARE HOLDERS AS ON 31ST MARCH 2010 NO OF EQUITY SHARES HELD 1-500 501-2000 2001-3000 3001-4000 4001-5000 5001-10000 10001 and above TOTAL NO OF SAHRE HOLDERS PERCENTAGE 46664 96.69% 1207 2.50% 101 0.21% 41 0.08% 38 0.08% 62 0.13% 151 0.31% 48264 100% NO. OF SHARES PERCENTAGE 3949831 8.90% 1022596 2.30% 255149 0.58% 142128 0.32% 175008 0.39% 480762 1.08% 38363834 86.43% 44389308 100%
2.3.6. COMPETITORS INFORMATION: Titan sells around 7 million watches annually,

Timex sells under 1.2 million watches, Other Brands (all put together sell less than 0.5 million watches) The Japanese Citizen, Casio, have been present, while Seiko has not made any
significant moves in India.

The Swiss Rolex, Omega, Rado, Tissot, Tag, Longines, Cartier, Ebel The fashion brands Esprit, Giordano, Tommy Hilfiger,Calvin Klien, Fossil, Swatch.
2.3.7. INFRASTRUCTURAL FACILITIES: Titan industries provide very good infrastructural facilities to all its employees who are working in the organisation. And it also provides the canteen and other basic facilities as well as the safety facilities to its employees. The titan industries also maintain the roads, parks, other hospitality facilities inside the organisation as well as around the organisation. For some of the directors and managers the company is providing the accommodation as well as separate vehicles for transportation.
2.3.8. ACHIVEMENTS OR AWARDS: Over the years, Titan Industries has received several prestigious awards and distinctions. Some of the recent and most noteworthy recognitions are:
Titan Industries received the Award for the Most Admired Timewear Brand of the
Year in 2009 for the ninth successive year for Titan and the Most Admired Jewellery Brand of the Year for the seventh consecutive year for Tanishq.
Goldplus bags 2 dragons and 2 certificates of merits at the Promotion marketing
awards of Asia 2009.

Jewellery Division was declared the winner of the GOLD AWARD" in FMCG
sector in the GreenTech Environment Excellence Award 2009.

Jewellery Division wins first prize in Innovation in Supply Chain Management
organized by Indian Institute of Material Management for the second consecutive year and ranked amongst the top five amongst 50 global entries at Europen Business School, Weisbaden Germany .
Titan brand won the Most
aluable Brand in the State award at the IIPM & The
Sunday Times STATE EXCELLENCE AWARD.

Jewellery Division of Titan Industries Limited won the Eight Annual Madras
Management Association award on Managerial Excellence for Manufacturing sector.

Titan Industries bagged 19th position across all industry categories and 1st position in
the Retail Industry category in the Economic Times Great Place to Work Institute study.
2.3.9.SWOT ANALYSIS: Appraising a companys resource strengths and weaknesses and its external opportunities and threats, commonly known as SWOT analysis, it provides a good overview of whether its overall situation is fundamentally healthy of unhealthy. SWOT analysis provides the basis for crafting a strategy that capitalizes in the companys resources aims squarely at capturing the companys best opportunities and defends against the threats to its well being.
STRENGTHS:
Watches as a fashion accessory. Quality or price positioning. Brand image. Market segments with large potential: woman, youth, children, sportsmen. Customer value and offered after sales service in a showroom environment.
WEAKNESSES:
Main weakness is the electronic goods become out dated quickly. The market for the branded watches may be only in the city limits there is less focus
on the branded watches in the rural area.

The illiterates or the uneducated focus on the cost instead of brand name and the
services offered by the company to the customers.

Lack of futuristic approach. Lack of flexible thinking.
OPPORTUNITIES:
Nearly 34 million watches are sold through gray market channels. Currently sales in India stand at a low number that is 25 watches per 1000 people
compare with 250 watches per 1000 people in a developed society.

Exchanging offer. Developing of rural market.
THREATS:
Too many players will dilute the market and the profit margin. Low priced china watches. Mobile phones.
Chapter 3 Literature survey
Chapter 3 Literature survey
3.1.REVIEW OF THE LITERATURE
Suresh kumar has studied the financial performance of santha industries. Here
objectives were to study the financial position of the company for year from 1989-90 to 1993-94. He concluded that the
period of 5
gross profit ratio is
satisfaction. The firm has been using the capital efficiency.
The current ratio for all the 5 year was below the standard norm 2:1. She suggested
that the company has to increase the investment and should standardize the accounting procedure.
Ravichandran has studied the ratio analysis of L.G.Balakrishnan and brothrs Ltd,
combatore. His aim was to study the ratio analysis of the company for a period of 5 years 1996-2000. He concluded that the financial position of company was not continuously study . the rate of the company has a declining trend till 1998-99. He stressed the need of maintaining a desirable collection and paymend period.
Parvathi
in her financial performance analysis of Hindustan photo films, Ooty
says that the gross profit had shown as increasing trend. But the profit decrasing trend,due to the increase operating cost. It was found the return on net worth and return on total assets are on the decreasing trend. It has been recommended that an increase in long-term debts will take advantage of debt capital.
Mohammd Ali in his financial performance analysis of Stanes and company Ltd
says that profitability does not show satisfactory position. The company has to concentrate on profitability. The current ratio shows there is an inadequate shortterm fund .he suggested that the company must utilize its capital and assets to a greater extent to increase its returns.
Chapter 4 Data Analysis and Interpretation
4.1.ANALYSIS PART-1 4.1. DATA ANALYSIS AND INTERPRETATION

METHODOLOGY ANALYSIS: RATIO-INTRODUCTION:
Ratio analysis is on the techniques of financial analysis where ratios are used as a yardstick for evaluating the financial condition and performance of a firm. Analysis and interpretation of various accounting rations gives a skilled and experienced analysis, a better understanding of the financial conditions and performance of the firm than what he could have obtained a perusal financial statements.
MEANING:
Rations are relationship expressed in mathematical terms between figures, which are connected with each other in some manner. Obviously, no purpose will be served by comparing two sets of figures, which are not at all connected with each other. Moreover rations can be expressed in two ways: 1.TIMES When another divided one value, the unit used to express the quotient is termed as times
2.PERCENTAGE If the quotient obtained is multiplied by 100 , the unit of expression is termed as percentages According ratios are , mathematical relationships expressed between interconnected accounting figures.
Chapter-4 TABLE-4.1.1 PROFITABILITY RATIO : 4.1.1.GROSS PROFIT RATIO: It is the relationship gross profit and sales. This ratio can be obtained by deduction cost of goods sold from sales, it expressed in percentage.
Formula: Gross profit ratio = gross profit/net sales*100 year 2005-06 2006-07 2007-08 2008-09 2009-10 Gross profit 364.22 340.27 409.54 725.93 842.85 sales 1468.73 2135.47 3050.85 3881.75 4674.42 ratio 24.80 15.93 13.42 18.70 18.03
SOURCES: annual report(2005-2010)
INTERPRETATION: From the above table shows that the gross profit ratio for the year 2005-06 is 24.80 In the year 2006-07 it decreases to 15.93. In the year 2007-08 it decreases to 13.42 and in the year 2008-09 there is to an increases in 18.70. in the year 2009-10 is 18.03 increases in past 3year.
TABLE-4.1.2s PROFITABILITY RATIO : 4.1.2.NET PROFIT RATIO: It is the relationship net profits after tax and net sales. It is calculation after excluding non-operating expenses . it is used to measures the efficiency and overall profitability of the organization.
Formula: Net profit ratio = Net profit/ sales*100 year 2005-06 2006-07 2007-08 2008-09 2009-10 Net profit 73.63 94.13 150.27 158.96 250.32 sales 1468.73 2135.47 3050.85 3881.75 4674.42 ratio 5.07 4.40 4.93 4.09 5.35
INTERPRETATION: From the above table shows that the Net profit ratio for the year 2005-06 is 5.01 In the year 2006-07 it decreases to 4.40. In the year 2007-08 it decreases to 4.93 and in the year 2008-09 there is to an decreases in 4.09. in the year 2009-10 is 5.35 increases in past 3year.
TABLE-4.1.3 PROFITABILITY RATIO : 4.1.3.OPERATING RATIO: It is the ratio of profit made from operating source to the sales, usually Shown as a percentage .
Formula: Operating profit ratio = operating profit/ sales*100 year 2005-06 2006-07 2007-08 2008-09 2009-10 operating profit 148.00 185.59 265.28 346.68 436.30 sales 1468.73 2135.47 3050.85 3881.75 4674.42 ratio 10.07 8.690 8.695 8.931 9.333
INTERPRETATION: From the above table shows that the operating profit ratio for the year 2005-06 is 10.07. In the year 2006-07 it decreases to 8.690. In the year 2007-08 it decreases to 8.695 and in the year 2008-09 there is to an increases in 8.931. in the year 2009-10 is 9.333 increases in past 3year.
TABLE-4.1.4 PROFITABILITY RATIO : 4.1.4.EARNINING PER SHARE: In order to avoid confusion on account of their varied meaning of the item capital employed.
Formula: =Net profit - preference dividend/ no of equity shares Year 2005-06 2006-07 2007-08 2008-09 2009-10 Net profit preference dividend 232.58-2.72=229.86 327.06 436.17 551.24 724.38 No of equity shares 80.00 80.00 80.00 80.00 80.00 ratio 2.873 4.088 5.452 6.890 9.279
INTERPRETATION: The Earning per share helps in determining the market price of Equity Share of the company . Initially the EPS was low (0.09) in the period 2005-2006. And in the period 2009-2010 increases in 9.279. which is higher than the past 4year.
TABLE-4.1.5 SHORT-TERM SOLVENCY (OR)LIQUIDITY RATIO : 4.1.5.CURRENT RATIO: Current ratio expresses the relationship of current asset to current liabilities.
Formula: Current ratio =current asset/ current liability Year 2005-06 2006-07 2007-08 2008-09 2009-10 Current asset 653.76 999.83 1280.79 1492.42 1821.65 Current liabilities 390.61 723.22 916.58 1067.44 1307.02 ratio 1.673 1.32 1.770 1.398 1.394
INTERPRETATION: From the above table shows that the current ratio for the year 2005-06 is 1.673. In the year 2006-2007 it decrease to 1.32. In the year 2007-2008 It increases to 1.770 and in the year 2008-2009 there is decreases in 1.398 is 2009-2010 which is lesser than the past 4 year .the current ratio of the remaining years is nearest to the Idle ratio .Although there is hard and fast rule conventionally , a current ratio of 2:1 considered satisfactory.
TABLE-4.1.6 TURNOVER RATIO :
4.1.6. INVENTORY TURNOVER RATIO: It is also called as stock velocity ratio. It is calculated to ascertain the efficiency of inventory management in items of capital investment. It shows the relationship between the cost goods sold and the amount of average inventory.
Formula: Inventory turnover ratio = cost of goods sold/Average inventory Cost of goods sold=sales-gross profit Average inventory=opening stock + closing stock/2 Year 2005-06 2006-07 2007-08 2008-09 2009-10 Cost of Good Sold 1320.73 1949.86 2785.58 5835.06 4238.12 Average Inventory 187.195 338.74 510.545 601.345 670.165 Ratio 7.055 5.756 5.456 5.828 6.324
INTERPRETATION: From the above table shows that the Inventory turnover ratio for the year 2005-06 is 7.055. In the year 2006-2007 it decrease to 5.756. In the year 2007-2008 It decreases to 5.456 It increases to 5.828 and in the year 2008-2009 there is to an increase in 6.345 in the year 2009-2010 is post 3 years.
TABLE-4.1.7 4.1.7.WORKING CAPITAL TURNOVER RATIO :
This represents the number of the working capital is turned over in a year. High ratio represents efficiency utilization of working capital.
Formula: Working capital turnover ratio=sales/working capital Year 2005-06 2006-07 2007-08 2008-09 2009-10 sales 1468.73 2135.47 3050.75 3881.75 4674.42 Working capital 263.15 276.11 364.21 424.98 514.63 Ratio 5.58 7.73 8.38 9.13 9.08
INTERPRETATION: From the above table shows that the working capital turn ratio for the year 2005-06 is 5.58. In the year 2006-2007 it Increase to 7.78. In the year 2007-2008 It Increases to 8.38 and in the year 2008-2009 there is to an increase in 9.13 in the year 2009-2010 is 9.08 which is higher than the post 3 years.
TABLE-4.1.8
LOND-TERM SOLVENCY RATIO: 4.1.8.DEBT EQUITY RATIO : The debt-equity ratio is determined to ascertain the soundness of the long-term financial policies of the company . it is also known as External-Internal equities refer to shareholder fund or the tangible net worth(as used in the perform a balance sheet given in the preceding chapter).In is considered to be quite satisfactory.
Formula: Debt equity Ratio=Long term debts/share holders funds Year 2005-06 2006-07 2007-08 2008-09 2009-10 Long term debts 267.93 247.01 257.89 178.47 72.79 Share holders funds 232.58 327.45 436.17 551.24 724.38 Ratio 1.15 0.75 0.59 0.32 0.10
INTERPRETATION: From the above table shows that the debt equity ratio for the year 2005-06 is 1.15. In the year 2006-2007 it decrease to 0.75. In the year 2007-2008 It decreases to 0.59 and in the year 2008-2009 there is to an decrease in 0.32 in the year 2009-2010 is 0.10 decreases in post 3 years.
TABLE-4.1.9
4.1.9.FIXED ASSET RATIO : The objectives of calculating this ratio is ascertain the proportion of long term fund invested in fixed asset. Formula: Fixed asset Ratio=Fixed assets/long term funds Year 2005-06 2006-07 2007-08 2008-09 2009-10 Fixed asset 176.46 251.15 274.46 274.48 262.63 Long term funds 82.28 44.39 44.39 44.39 44.39 Ratio 2.144 5.657 6.182 6.183 5.916
INTERPRETATION: From the above table shows that the fixed asset ratio for the year 2005-06 is 2.144. In the year 2006-2007 it increase to 5.657. In the year 2007-2008 It increases to 6.182 and in the year 2008-2009 there is to an increase in 6.183. in the year 2009-2010 is 5.916 increases in post 3 years.
TABLE-4.1.10
4.1.10.PROPRIETORY RATIO : The Ratio compares the shareholders funds or owners funds and total tangible assets. In other words this ratio experesses the relationship between the proprietors fund and the total tangible assets. Formula: proprietary Ratio=Net worth/total assets Year 2005-06 2006-07 2007-08 2008-09 2009-10 Net worth 232.58 327.45 436.17 551.24 724.38 Total assets 500.49 574.45 694.05 726.64 797.18 Ratio 0.465 0.570 0.628 0.758 0.909
INTERPRETATION: From the above table shows that the fixed asset ratio for the year 2005-06 is 1.465. In the year 2006-2007 it decrease to 0.570. In the year 2007-2008 It increases to 0.628 and in the year 2008-2009 there is to an increase in 0.758. in the year 2009-2010 is 0.909 increases in post 4 years.
TABLE-4.1.11 ANALYSIS OF TREND PERCENTAGE:
4.1.11. TREND PERCENTAGE OF NET PROFIT : This method is immensely helpful in making a comparative study of the financial statements of several years Formula: Trend percentage =(X1/X2) *100 Where X1 =Base year X2=current Year 2005-06 2006-07 2007-08 2008-09 2009-10 NET PROFIT 73.63 94.13 150.27 158.96 250.32 TREND % 100 78.22 62.64 94.53 60.30 DIFFERENCE 21.78 15.58 -31.89 34.23
SOURCES: annual report (2005-2010)
INTERPRETATION: Trend percentage of financial statement as base year 2005-2006.Net profit has been increased during the period 2009-2010 profit is 250.32.its increases in trend compared previous 4 year.
4.1.11. TREND PERCENTAGE OF NET SALES : This method is immensely helpful in making a comparative study of the financial statements of several years Formula: Trend percentage =(X1/X2) *100 Where X1 =Base year X2=current Year 2005-06 2006-07 2007-08 2008-09 2009-10 SALES 1468.73 2135.47 3050.85 3881.75 4674.42 TREND % 100 68.77 69.9 78.59 83.04 31.23 -1.13 -8.99 -4.45 DIFFERENCE
SOURCES: annual report (2005-2010)
INTERPRETATION: Trend percentage of financial statement as base year 2005-2006.sales has been decreased during the period 2009-2010 sales is -4.45 .its decreases in trend compared previous 4 year.
4.1.13. TREND PERCENTAGE OF CURRENT ASSET : This method is immensely helpful in making a comparative study of the financial statements of several years Formula: Trend percentage =(X1/X2) *100 Where X1 =Base year X2=current Year 2005-06 2006-07 2007-08 2008-09 2009-10 CURRENT ASSET 653.76 999.83 1280.79 1492.42 1821.65 TREND % 100 65.38 78.06 85.81 81.92 34.62 -12.68 -7.75 3.89 DIFFERENCE
INTERPRETATION: Trend percentage of financial statement as base year 2005-2006.current asset has been increased during the period 2009-2010 current asset is 1821.65.its increases in trend compared previous 4 year.
4.2.ANALYSIS PART-2
TABLE -4.2.1 Comparative balance sheets of 2005-2006 Particulars CURRENT ASSET Inventories Sundry debtors Cash at bank Total CA(A) FIXED ASSETS Land & Building Plant & Machinery Furniture ehicles Total FA(B) Total (A +B) Liabilities, share capital Share capital Reserve & surplus Deferred liabilities Loan fund: Secured loan Unsecured loan Current liabilities Provisions TOTAL L FUNDS TOTAL(A+B) 2005 2006 Increase/ Decrease Percentage
TABLE COMMON SIZE BALANCE SHEET COMMON SIZE BALANCE SHEET FOR THE YEAR END 31 Particulars CURRENT ASSETS Inventories Sundry debtors Cash at bank Total Current Asset (A) FIXED ASSETS Gross block (-)Depreciation Total Fixed Asset(B) Other Assets Advances Investments Loans Misc. expenses Total of Other Assets(A+B+C) LIABILITIES Current liabilities Provisions Total Current Liabilities (A) Other Liabilities Share capital Reserve & Surplus Deferred liabilities Secured loan Un secured loan Total of Other Liabilities TOTAL LIBILITIES (A+B) 2005 Percentage (%) 2006 Percentage (%)
CHAPTER 5
CHAPTER 5.1.FINDINGS
Gross profit ratio 2005-2006 the basic value is 24.80 and 2009-2010 is decreased to
18.03. Net profit ratio 2005-2006 the basic value is 5.01 and 2009-2010 is increased to 5.35.
Operating profit 2005-2006 the basic value is 10.07 and 2009-2010 is decreased is
decreased to 9.333.
Earnings per share 2005-2006 the basic value is 2.873 and 2009-2010 is increased to
9.279
Current ratio 2005-2006 the basic value is 1.673 and 2009-2010 is decreased to 1.394. Inventory turnover ratio 2005-2006 the basic value is 7.055 and 2009-2010 is
decreased to 6.324.
Working capital turnover 2005-2006 the basic value is 5.58 and 2009-2010 is
increased to 9.08.
Debt equity ratio 2005-2006 the basic value is 1.15 and 2009-2010 is decreased to
0.10.
Fixed asset ratio 2005-2006 the basic value is 2.144 and 2009-2010 is increased to
5.916.
Proprietary ratio 2005-2006 the basic value is 0.465 and 2009-2010 is increased to
0.909.
Analyzing the trend percentage has been higher growth of Net profit, sales and
current asset for the year 2005-2010.

While analyzing the comparison of balance sheet total assets increased from 000%
to 000% for the year 2005-2010.

While analyzing the common size balance sheet in Net current assets increased from
000% to 00% for the year 2005-2010.
5.2.RECOMMENDATIONS
The company should try to improve its cash position. There must be an increasing
trend in the coming year.

A dynamic market strategy is to be adopted to boost of the sale The company has to take steps to increase the sales in order to get higher profit. The debtors management is effective which should be continued in the following
years.
The company should try to improve its inventory management.
The company should try to investing in more amount of working capital .
The company should reduce the operating expenses by cost reduction in order to
increase the Net profit margin.
The company should control the unexpected expenses.
5.3. CONCLUSION
At present the Titan industries limited is becoming more complex because of its dynamic nature. The company financial performance during the year 2009-2010 was the best ever the company should maintain a good effective and efficient management. Bet not satisfactory in the cash position. The strength of the company is proper availability of resources, good environment and employee . Introduction of innovative new products which would fuel the consumer demand and satisfaction so as to get more sales and more profit thereby increasing the company cash position in future. By implement the above suggestion made along with analysis there is no doubt the company can improve its financial performance.
APPENDICES
Balance sheet as at march 31, (2005 to 2010 ) (Rupees in Lakhs)
particulars Sources of Fund: Share holders fund Share Capital Reserves & surplus Deferred Tax(Net) Loan Funds Secured Loans unSecured Loans Total Application of funds: Fixed Assets Investments Current Assets, Loans & Advances Inventories Sundry debtors Cash & Bank Balances Loans & Advances Total Less: Current Liabilities & Provisions Current Liabilities Provisions Net Current Assets Miscellaneouiturs Expenditure Total 2005 2006 2007 2008 2009 2010
Income Statement for the year (2005 to 2010)
(Rupees in Lakhs)
particulars Income: Sales (Less) Excise duty Net Sales Total Income Expenditure: Operating &other Expenses Depreciation Interest Total Expenditure PBT & Exceptional Exceptional items PBT Income taxes PAT (Less) Income tax Earlier year Net profit Profit b/f Amt Available Appropriation Total
2005
2006
2007
2008
2009
2010
BIBLIOGRAPHY
BOOKS:
Prasana Chandra
Financial management Theory and Practice, Tata
McGraw Hill.
T.S. Reddy and Y. Hariprasad Reddy, Management Accounting.
Margham publications, Chennai.
S.N.Maheswari, Management accounting Sultan chand & Sons,
Educational publishers, New Delhi. REPORTS: Annual Report of TITAN INDUSTRIES LIMILED For the year 2005-2006 to 2009-2010.
WEBSITES:
WWW. GOOLE.COM WWW.TITAN WORLD.COM WWW.TITAN INDUSTRIES LTD.COM

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A STUDY ON FINANCIAL PER FORMANCE OF TITAN INDUSTRIES LTD

MR. P. PERIASAMY Internal Guide

MRS.SHANMUGA PRIYA Head of the Department

Submitted to Project and Viva Examination held on___________________

TUDY ON F NANC AL ON)

T TAN NDU TR t t t i t tit t l tit it it l i l i t l l t ti t l t t li l t

i i l Dr. V. Kanakasabai, M.E., i l l ti

Srini asa College of Engineering and Technology t i t j t

t MRS. V. SHANMUGAPRIYA, MBA, M.PHIL H t t i t i

and Vels Srini asa College of Engineering and t it t t t i j tt

Vels Srini asa College of Engineering and Technology t t t i j t tt i it t

Department, Vels Srini asa College of Engineering and Technology ti t i t j t

t Mr. C. SHEKAR, Manager,

TABLE OF CONTENTS S.NO CHAPTER 11 TOPICS INTRODUCTION TUDY PAGE NO

NTRODUCT ON ABOUT TH OF TH TUDY OF TH OF TH TUDY TUDY

1 3 L M TAT ON 1 4 OBJ CT 15R 2

W OF L T RATUR DATA ANALYSIS &

INTERPRETATION 4 1 ANALY 4 2 ANALY 5 ART-1 ART-2

CHAPTER 5 CONCLUSIONS 51R ULT & D CU ON ARCH

5 2 D R CT ON FOR FURTH R R 5 3 L M TAT ON

427 428 429 4 2 10

2006-2007 2007-2008 2008-2009 2009-2010

CONCEPT OF FINACIAL STATEMENT Fi t i tit i t t l t t t t t i i l t t i l i t t t t t l ti t i i t i l A ll i t i iti tt t t t i l T ti t t t t ll lt t t t l t l tt i t it

Ratio analysis R ti ti i R ti i O i i i t l t it l ti it i t ill t M i i t l t t l i it i t ti l t t i l i i l ti t t t i iq i l i iti i l l i ti

ay so as to provide time perspective to the consideration of

trend percentages are calculated for each item of the

1.2.SCOPE OF THE STUDY

1. Ratio analysis. 2. Trend analysis. 3. Comparative statement. 4. Common size statement.

The study is confined to the T TAN NDU TR future research.

L M T D it will be useful for

1.3.LIMITATIONS OF THE STUDY

1.4.OBJECTIVES OF THE STUDY

1. To study and analysis the balance sheet Position

2. To study and analysis profit and loss account of the company.

financial statement with the help of

financial plans for improvement .

MANUFACTURING INDUSTRY CYCLE:

TYPES OF MANUFACTURING INDUSTRIES:

Chemical industry Pharmaceutical Construction Electronics

Agribusiness Brewing industry Food processing Industrial design

Interchangeable parts Metalworking

Sail maker Tent making Transportation

Aerospace manufacturing Automotive industry Bus manufacturing

In its earliest form, manufacturing was usually carried out by a single

Before the Industrial Revolution, most manufacturing occurred in rural areas,

where household-based manufacturing served as a supplemental subsistence strategy

to agriculture (and continues to do so in places). Entrepreneurs organized a

Toil manufacturing is an arrangement whereby a first firm with specialized

equipment processes raw materials or semi-finished goods for a second firm.

Joint venture Watches : 1987 Bangalore ,India

 Head uarters :  Area :

 Key people :  Products :

2.2.4. ORGANISATION STRUCTURE

2.2.6. Business Overview

Our Values and Standards:

2.3.2 BRAND PROFILE OF TITAN:

the sophisticated India woman who appreciated such things.

for those seeking exclusivity and status.

for those affluent people to whom gold is a precious acquisition.

2.3.6. COMPETITORS INFORMATION: Titan sells around 7 million watches annually,

significant moves in India.

awards of Asia 2009.

sector in the GreenTech Environment Excellence Award 2009.

Head uarters : Area :

Key people : Products :

The company should try to investing in more amount of working capital .

The company should control the unexpected expenses.

T.S. Reddy and Y. Hariprasad Reddy, Management Accounting.

S.N.Maheswari, Management accounting Sultan chand & Sons,