Sie sind auf Seite 1von 61

Women Entrepreneurship 2011

NEED OF PROJECT WORK


y It is a direct solution of the problem. y It emphasizes the development of generalization of principles or theories that will help in predicting errors. y It demands accurate observation of data. y It is based on observable experience or evidence. y It involves gathering of new data from sources by using existing data for new purpose. y It establishes cause and effect relationship. y It is a careful and patient activity. y It always has social relevance. y It is always objective and logical. y It is characterized by carefully developed procedures.

1|P ag e

Women Entrepreneurship 2011

IMPORTANCE OF PROJECT WORK


y Project is conducted with the object of acquiring new knowledge from the unknown areas and fields. It helps to add knowledge and up gradation of technology. y It is an organized and scientific effort to acquire for the knowledge about social facts. y Welfare of humanity: the knowledge acquired with the help of project is to bring about welfare of the humanity. y Clarification of facts: the objective of each and every project is clarification of the facts related to the topic. y Social control and prediction: social research helps us to make study of social phenomenal events and the factor that governs and guides them. The new lost that are the outcome of scientific study is formed through study. Apart from this social evaluations can be studied. This study is helpful in social control and prediction of social behavior.

2|P ag e

Women Entrepreneurship 2011

OBJECTIVES

y To study the theory of entrepreneur. y To study the growing importance of women entrepreneurship. y To study the success criteria of women entrepreneur(Ms. Priyanka Malvi) y To study the problem faced by women entrepreneur (Ms. Priyanka Malvi) y How to overcome the problems faced by women entrepreneur. y To study the features of women entrepreneur.

3|P ag e

Women Entrepreneurship 2011

METHODOLOGY
Defining objective wont be sufficient unless and until a proper methodology is adopted to achieve the objective. Research methodology is most efficient for gathering the needed information. The methodology here includes the Data Sources, Research Approach, Research Instrument, and Contact Method.

Type of Research Data source Primary Data

Descriptive & Exploratory Research 1) 2) 1) 2) Interview Observation Internet Books

Secondary Data Research Instrument Research Approach Contact Method

Questionnaire Survey Personal Interview

4|P ag e

Women Entrepreneurship 2011

HISTORY AND BACKGROUND OF THE COMPANY


Small beginning, big vision, great ambitions. These three words can well define Mr.Sonu Bhila Malvi, who was born in 1908. Since childhood he was self determined, ambitiuous, and bold which helped him being a freedom fighter in 1940s. Since he was small, he was very responsible towards his family. So, at the age of 16 he bought a sewing machine. He being a freedom fighter started sewing Traditional Maharashtrian caps and Indian flags. But he was parallelly struggling for his business. Hence, he opened The Khadi Bhandar. In 1945, at the age of 37, he started manufacturing PHADKI in Mungsha near Malegaon(Maharashtra). PHADKI is an adhiwasi handmade dupatta with block prints. PHADKI was initially used by the adhiwasi women in Mungsha. But nowadays it is used among the women. Especially in Maharasthra.

5|P ag e

Women Entrepreneurship 2011


GOOD OLD VALUES, NEW GENERATION LEADERSHIP.

MR. Ramesh Sonu Malvi, son of Late Shri Sonu Bhila Malvi, being the only son. Today he heads PHADKI as well as he started his new firm called SAMRAT in 1971 at the age of 21. Being a student of law, he wanted to be an aspiring lawyer and practice law. But due to financial crisis he had to give up his dream and shift his focus from law, to become a successful cloth merchant. Mr. Malvi established his firm with constant efforts and hard work. Ever since then SAMRAT is a well known name in Malegaon. As it delivers perfect family fabric. It is a complete fabric store where a person can get several fabrics related to day to day life. Like fabrics to wear, fabrics for curtains, carpets, etc. And good quality, like good character, wins over the situation sooner or later. Mr. Malvi, has set up a series of changes for SAMRAT.

6|P ag e

Women Entrepreneurship 2011

Introduction to and. the design store


Miss. Priyanka Ramesh Malvi is a name much familiar today in business of interior designing and product designing. A woman with a vision of creating a benchmark in the business and a path chosen by herself. A self made, hardworking individual, who has starved to crave a niche for herself. Miss. Malvi has been a native of Malegaon before turning up to Nasik 11years ago. As from very young age, she had her interest in the creative field. Hence, it was obvious for her to pick this as her profession. She did her Interior Designing from N.D.M.V.P.S. (Nasik) and Event Management from E.M.D.I. (Pune). After finishing her studies, she did her internship from some well renowned companies like, I design (Cochin, Kerala) and Gastro (Pune). During her internship, she did many with famous singers like Raghav, K.K. and Sonu Nigam, and many interior as well. After working with so many well known names, she analyzed herself and thought of coming up with her own business. At the early age of 21, with two other friends, she started with a small business. Slow and

7|P ag e

Women Entrepreneurship 2011


steady she came up with her own firm named and the design store, The Design Store. On 1st sept. 2005. AND is all about the passion of art and through which she added more to her basic family background. Immense of hard work, true will, positive attitude and vision brought her to a position she has attained. She is a true enthusiast, an art and nature lover with an optimistic view towards the fractions of life. Which helped her in collecting all the artifacts from all over India which art quite ethnic earthy and tradional. The master mind behind creating all new and innovative ideas is the woman herself Miss. Priyanka Malvi. She and her brother have put in their combined efforts to carve a niche for themselves and have resulted in an established name of their own.

8|P ag e

Women Entrepreneurship 2011

ENTREPRENEURS PROFILES
Name: Qualification: Miss Priyanka Ramesh Malvi Interior Designing N.D.M.V.P Nasik. Event Management from E.M.D.I Pune. Work Exp: Internship with IDESIGN (Cochin, Kerala) and GASTRO (Pune)

Firm: Vision:

and....The Design Store


Making her on workshop where she can design and create products. CREATING RATHER THAN COLLECTING"

Mission:

9|P ag e

Women Entrepreneurship 2011

PRESENT POSITION
After working with so many well renowned people Miss. Malvi is confident enough to present her skills and ideas which are out of the box and which compliment her talent. She did interiors for many well known names in Nasik and Bombay. And some of current projects are K.K. Whag Engineering college Manas (Igatpuri) Holiday Inn Hotels Sample Products are also sent to a studio in Australia for a quality check to meet international standards.

10 | P a g e

Women Entrepreneurship 2011

Barriers
New tasks and hurdles are two sides of the same coin, as it is rightly said No Gains, without Pain. There were many problems faced for the smoothening. So there are some issues that are mentioned below:

Barriers faced by the firm

Away from city: In todays fast life,


people wont spend much of their time in travelling. AND being situated in the outskirts of the city people doesnt usually visit the store.

Interior Designing Still Booming in Nasik:


Nasik being a developing city the idea of Interior designing is not well established. Whereas, some people know it very well but not like Metropolitan cities. So, such theme would take time to be settled in peoples mind.

Transportation: The art pieces are


searched & collected from different places of India. Collecting & transporting them safely to the destination is very difficult. As some products are delicate & can easily get

11 | P a g e

Women Entrepreneurship 2011


damaged. So, safe & secure transport of these products becomes difficult as well as costly.

Storage & Maintenance: These


antique & traditional products are made of wood, rot iron, p.o.p, fiber etc; which can easily affected by the atmosphere. So, proper polishing & covering is necessary. Whereas, certain products are deeply carved & so keeping them clean is difficult. The mirror work & color stones used in this products are also to be protected as they can crack due atmosphere.

12 | P a g e

Women Entrepreneurship 2011

Barriers faced by Woman Entrepreneur(Ms.Priyanka Malvi)

Miss. Malvi is young in age so at times her capabilities are underestimated. From purchase of material to selling of the final goods, she is dependant on others for safety measures as she needs to travel all across for the same. Convincing customers to purchase these unusual & unique products also requires a lot of efforts.

13 | P a g e

Women Entrepreneurship 2011

FUTURE PLANS

SHORT TERM PLANS Miss Priyanka Malvi has a desire to expand 'AND' and build her own four stored store. It will include many other branded products and wide range of artifacts. Designing being her passion, she wishes to have her own boutique. Here, she herself would design clothes. The construction of this store is already in progress. It is situated at Trimbak Road, Nasik. The store is road front and in the most blooming area. Considering this aspect, allot of cream crowd is expected to visit her store.

LONG TERM PALNS In next ten years she wants to see herself and her brand in the top most brands of India and across the world. Her mission being 'CREATING RATHER THAN COLLECTING' will help her to burgeon in this field.

14 | P a g e

Women Entrepreneurship 2011

COMPETITORS OF 'AND'

'AND' being one of a kind store in Nasik doesnt have many competitors. FAB India is the only competitor of 'AND'. This is the major advantage of Miss Priyanka Malvi. The details of FAB India are as follows:

FAB India
FAB India is based in Nasik, around 150 Kms from India's financial capital Mumbai. It has a total fabrication area of 20,000 sq feet, complete with the latest fabrication machinery and equipment. $ At FAB India, a dedicated team of engineers and designers offers complete turnkey solutions to customers right from designing and prototyping to final production. It has a trained workforce of over 200 employees and the company is growing rapidly and expanding its capacity every year.

15 | P a g e

Women Entrepreneurship 2011

At Present its capacity allows for execution of over 500 tons monthly of fabrication and galvanization. The company is in the process of increasing its capacity to 1000 tons per month by 2008.

16 | P a g e

Women Entrepreneurship 2011

PRODUCT PROFILE OF and NORTH INDIA


Kashmiri Willow work baskets and furniture

17 | P a g e

Women Entrepreneurship 2011

Blankets and Carpets (Haryana) Shawls and Stoles (Punjab and Haryana) Blankets and Carpets (Haryana) Brass handles and artifacts (Ladakh)

18 | P a g e

Women Entrepreneurship 2011

North West India

Diaries & paintings (Rajasthan)

19 | P a g e

Women Entrepreneurship 2011

West India

Fabrics for dresses (Gujarat) Sarees (Gujarat) Wooden toys & paintings (Maharashtra)

20 | P a g e

Women Entrepreneurship 2011

Sea shells jewellery(Goa)

Vases & clocks (Maharashtra)

21 | P a g e

Women Entrepreneurship 2011

South India Coconut shell artifacts(Kerala)

Banana & Palm fiber artifacts (Kerala) Wooden antiques (Kerala) Pure silk fabrics & Sarees (Karnataka) Pure cotton fabric & Sarees (Karnataka) Furniture bed covers (Kerala)

22 | P a g e

Women Entrepreneurship 2011

East India y y
Bamboo furniture (Manipur) Terracotta jewellery & artifacts(Calcutta)

y Pure cotton Sarees (Calcutta) y Paper Mache mask (Calcutta)

23 | P a g e

Women Entrepreneurship 2011

Central India
y Painting (M.P.) y Silk fabrics (Bihar) y Silk Sarees (Jharkhand)

Brass adivasi statues (Bihar)

24 | P a g e

Women Entrepreneurship 2011

PRODUCTS DESIGN BY PRIYANKA MALVI


Lamp shades Designer folders Grass straw basket

25 | P a g e

Women Entrepreneurship 2011


Wooden diaries Clothings Candles Corrugated sheets products Paper Mache

26 | P a g e

Women Entrepreneurship 2011

Entrepreneurship
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company); however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. When entrepreneurship is describing activities within a firm or large organization it is referred to as intrapremiership and may include corporate venturing, when large entities spin-off organizations. y According to Paul Reynolds, entrepreneurship scholar and creator of the Global Entrepreneurship Monitor, "by the time they reach their retirement years, half of all working men in the United States probably have a period of self-employment of one or more years; one in four may have engaged in self-employment for six or more years. Participating in a new business creation is a common activity among U.S. workers over the course of their careers." y And in recent years has been documented by scholars such as David Audretsch to be a major driver of economic growth in both the United
27 | P a g e

Women Entrepreneurship 2011


States and Western Europe. Entrepreneurial activities are substantially different depending on the type of organization and creativity involved. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only parttime) to major undertakings creating many job opportunities. Many "high value" entrepreneurial ventures seek venture capital or angel funding (seed money) in order to raise capital to build the business. Angel investors generally seek annualized returns of 20-30% and more, as well as extensive involvement in the business. y Many kinds of organizations now exist to support would-be entrepreneurs, including specialized government agencies, business incubators, science parks, and some NGOs. In more recent times, the term entrepreneurship has been extended to include elements not related necessarily to business formation activity such as conceptualizations of entrepreneurship as a specific mindset (see also entrepreneurial mindset) resulting in entrepreneurial initiatives e.g. in the form of social entrepreneurship, political entrepreneurship, or knowledge entrepreneurship have emerged. The entrepreneur is a factor in microeconomics, and the study of entrepreneurship reaches back to the work of Richard Cantillon and Adam Smith in the late 17th and early 18th centuries, but was largely ignored theoretically until the late 19th and early 20th
28 | P a g e

Women Entrepreneurship 2011


centuries and empirically until a profound resurgence in business and economics in the last 40 years. Donald Trump is one such example. In the 20th century, the understanding of entrepreneurship owes much to the work of economist Joseph Schumpeter in the 1930s and other Austrian economists such as Carl Menger, Ludwig von Mises and Friedrich von Hayek. In Schumpeter, an entrepreneur is a person who is willing and able to convert a new idea or invention into a successful innovation. Entrepreneurship is about taking risk. The behavior of the entrepreneur reflects a kind of person willing to put his or her career and financial security on the line and take risks in the name of an idea, spending much time as well as capital on an uncertain venture. Knight classified three types of uncertainty.

29 | P a g e

Women Entrepreneurship 2011

Women Entrepreneurs: Rising Sun


In this rat-racing universe of today, women have been removing empowered as quick as a change in a fad. The silos of a work margin have been being damaged by a women streamer everywhere in this supposed men-dominant universe of yester-years. Now it is an epoch of latest women, who have been proof their eagerness in all fields, diluting a water-tight compartments of an areas of professionalism being men- or women-oriented. There was a time when women were viewed as usually home-makers, though with an apropos different trends as well as a transformation towards 21st century, it is apropos intelligible which they can be fortune-makers for a classification too. Recent commentaries have shown which a series of firms owned by women has grown twice a rate in a past 10 years. In fact Women business-owners have been poignant players in a nations manage to buy as well as their movement shows no signs of negligence down. More as well as some-more women have been apropos entrepreneurs these days given they see a lure which a home-based commercial operation has to suggest them in conditions of leisure as well as stretchable operative hours. No longer carrying to work
30 | P a g e

Women Entrepreneurship 2011


hours commanded to them, women entrepreneurs have some-more time to outlay with their family groups as well as to move up their children. They suffer some-more sundry as well as suggestive tasks in their business, though a stipulations as well as stresses compared with a glass-ceilinged corporate world.

31 | P a g e

Women Entrepreneurship 2011

Are Women Leaders in Demand?


Business is Business! Thats what they say! But is there any sold proceed a commercial operation has to be done? Partly approbation as well as partly no. Partly approbation given there isnt any sold proceed we wouldnt have learnt as well as attempted to master it. And partly no given successive change in record as well as immeasurable volume of inform is creation it many some-more challenging, as well as final something latest each time. Add to it a tellurian competition, commercial operation is never a same. As somebody said, You never cranky a same stream some-more than once. Always there have been latest waters in a river, so there have been latest hurdles as well as latest people in commercial operation each time.

So elaborating is a latest judgment of hold worker, as well as a problems of rubbing have shifted a concentration of organizations to a women as destiny workforce, generally as hold workers. Obviously, there have been many examples where a lady has reached to a top, similar to Indira Nooyi, CEO of PepsiCo, as well as many more. So organizations have proposed saying women with a latest hope, they have been taking-up women of ability, pairing them with organization of
32 | P a g e

Women Entrepreneurship 2011


ability, to have a many appropriate classification as well as a necessary a single too. The law is which successful commercial operation is led by people of hold with specific commercial operation skills as well as a right mind-set. This is since we contingency rise women managers serve by guidance experiences, coaching as well as precision which ensures a formula a house needs to acquire rarely learned women leaders.

Here have been a tiny reasons since we need somemore women as leaders in business: Women, upon average, have been superb communicators as well as lend towards to be improved during it than men. Its a inform age as well as its rarely competitive. Global commercial operation will need expanding commercial operation networks. Women have been healthy net-workers. Diverse viewpoints can outcome in better, some-more beautiful solutions to commercial operation issues. Both women as well as organization have been indispensable to residence commercial operation issues effectively. Keeping a gifted hold workman will need attribute strategies. Women instinctively caring about structure relations who are since they lend towards to ride toward jobs where structure relations are a critical
33 | P a g e

Women Entrepreneurship 2011


member such as Marketing or HR. The list might go upon as well as on, as well as right away a women will be a receiving flight object of an era. The women entrepreneurship is only a single position of women empowerment, some-more examples have been nonetheless to be set. So wishing all a women a really many appropriate of their life, we goal to have a universe which is some-more deferential towards women.

As is righteously said, Well Begun is Half Done. Women in industrial research A inform from an eccentric tall turn consultant organization underlines a need for a full appearance of women in industrial research. The implications for creation embody a drawbacks of unsound womanlike submit in to research, pattern as well as marketing, as well as a reasons since women entrepreneurs have been a really singular breed.

34 | P a g e

Women Entrepreneurship 2011

DEFINATION OF WOMEN ENTREPRENEUR


y Technically, a "women entrepreneur" is any women who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk. However, quite often the term "women-owned business" is used relative to government contracting. In this instance, the entrepreneur (a woman) owns (more than 50%), controls and runs the enterprise.

y According to Government of India, a woman entrepreneur is defined as "an enterprise owned and controlled by a woman and having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women.

35 | P a g e

Women Entrepreneurship 2011

WOMEN ENTREPRENEURSHIP IN INDIA


The Indian sociological set up has been traditionally a male dominated. Women are considered as weaker sex and always to depend on men folk in their family and outside, throughout their life. They are left with lesser commitments and kept as a dormant force for a quite long time. The Indian culture made them only subordinates and executors of the decisions made by other male members, in the basic family structure. The traditional set up is changing in the modern era. The transformation of social fabric of the Indian society, in terms of increased educational status of women and varied aspirations for better living, necessitated a change in the life style of Indian women. Indian families do have the privilege of being envied by the Westerners, since women here are taking more responsibilities in bringing up children and maintaining a better home with love and affection. At the family level, the task of coordinating various activities in a much effective manner, without feeling the pinch of inconveniences, is being carried out by the women folk. Thus, the Indian women have basic characters in themselves in the present sociological and cultural setup as follows.
36 | P a g e

Women Entrepreneurship 2011

Indian women are considered as Sarthe, which means source of power. Effectively coordinating the available factors and resources. Efficient execution of decisions imposed on them Clear vision and ambition on the improvement of family and children. Patience and bearing the sufferings on behalf of others and Ability to work physically more at any age.

37 | P a g e

Women Entrepreneurship 2011

NEED OF THE HOUR


Women sector occupies nearly 45% of the Indian population. The literary and educational status of women improved considerably during the past few decades. More and more high educational and research institutions are imparting knowledge and specialization. At this juncture, effective steps are needed to provide entrepreneurial awareness, orientation and skill development programmers to women. The institutions available at present are very limited. Moreover, their functions and opportunities available with them are not popularized much.

38 | P a g e

Women Entrepreneurship 2011

SUCCESSFUL WOMEN ENTEPRENEURS IN INDIA Indra Nooyi

Strong-willed, with an acute acumen for financial strategizing, Nooyi is the CFO and President of PepsiCo. Her strong acumen for business has helped the company garner as much as 30 billion dollars worth of crucial deals within the last couple of years. With a Masters Degree in Public Management from Yale University and Masters in Finance and Marketing from IIM, Kolkata, Nooyi held several senior positions at Motorola and Asea Brown Boveri before joining PepsiCo.

39 | P a g e

Women Entrepreneurship 2011

Indu Jain
This multi-faceted lady used to be the Chairman of The Times Group the most powerful and the largest media house India has known. Indu Jain is known by many different identities such as that of a spiritualist, humanist, entrepreneur, an aficionado of culture and the arts, an educationalist but her most prominent and eminent role has been that of Chairman Times Group.

Kiran Mazumdar Shaw


Kiran Mazumdar Shaw is one of the richest women in India studied zoology at Bangalore University and brewery at Ballarat University. She started her career as trainee brewer at Carlton & United Beverages in 1974. Four years later she started her own company, Biocon, in her garage with an investment of Rs 10000. Three issues biotechnology was nascent at the time in India, she was a woman and her organization had almost nil assets made financial institutions turn down her loan application. However, with hard work and commitment, Shaw transformed Beacon into one of the leading biopharmaceutical firms in India

40 | P a g e

Women Entrepreneurship 2011

Neelam Dhawan
Neelam Dhawan, the Managing Director of Microsoft India and is the head of marketing and sales operations of the company throughout India. At the start of her career she yearned to be a part of major players in the FMCG space such as Asian Paints and Hindustan Lever. Unfortunately, these organizations did not want a woman to be a part of their marketing and sales efforts and hence she was rejected at the time. Before joining Microsoft, Neelam has been part of many prominent companies such as IBM, HP as well as HCL.

41 | P a g e

Women Entrepreneurship 2011

Successful women entrepreneurs possess the following traits:She is ambitious A successful woman entrepreneur is extremely ambitious, has an inner urge or drives to transform an idea into reality. Experience from her previous tenure as an employee, relying on educational qualifications or lessons learnt from inherited business, she is ready to seize opportunities, sets goal, possess clear vision, steps confidently forward and is ambitious to succeed. Every successful woman entrepreneur is truly determined to achieve goals and make her business flourish. In-depth knowledge of the field is essential to success. She comes with new innovative solutions to old problems to tide over issues. She is confident A successful woman entrepreneur is confident in her ability. She is ready to learn from others, seek help from experts if it means adding value to her goals. She is optimistic and is more willing to take risks. A successful woman entrepreneur uses common sense to make sound judgments when encountering everyday situations. This is gleaned from past experience and knowledge acquired over the years. It is essential not to get frustrated and give up when you face obstacles
42 | P a g e

Women Entrepreneurship 2011


and trials ? a part of setting up any business venture. The ability to explore uncharted territories and take bold decisions is the hallmark of a successful woman entrepreneur. A successful woman usually loves what she does. She is extremely passionate about her tasks and activities. Her high energy levels motivate her to contribute immensely towards building, establishing and maintaining a thriving business. She is open and willing to learn A successful woman entrepreneur keeps abreast of changes, as she is fully aware of the importance of evolving changes. She is ahead of her competitors and thrives on changes. She adapts her business to changes in technology or service expectations of her clients. She is curious, interested to learn and accommodative to innovations. She is cost conscious A successful woman entrepreneur prepares realistic budget estimates. She provides cost-effective quality services to her clients. With minimized cost of operations, she is able to drive her team to maximize profits and reap its benefits. She values teamwork and loyalty She has the ability to work with all levels of people. She is keen on maintaining relationships and communicates clearly and effectively. This helps her to
43 | P a g e

Women Entrepreneurship 2011


negotiate even sensitive issues easily. She is empathetic to people around her and possess good networking skills that help her to expand contacts and make use of opportunities. She can balance home and work Cautious of not becoming a workaholic, a successful woman entrepreneur is good at balancing diverse aspects of life. Her multi-tasking ability combined with support from spouse and family members enables her to blend business priorities with family and household responsibilities efficiently and effectively. She is conscious of her responsibility to society A successful woman entrepreneur is willing to share her success with the society. She is committed to help others and enjoys doing it. It is no wonder that millions of aspiring woman entrepreneurs admire Oprah Winfrey for her entrepreneurial skills, business achievements, and commitment to philanthropy. A woman can choose

44 | P a g e

Women Entrepreneurship 2011

PROBLEMS FACED BY WOMEN ENTREPRENEURS Introduction


Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and operate a business enterprise. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. Like a male entrepreneurs a women entrepreneur has many functions. They should explore the prospects of starting new enterprise; undertake risks, introduction of new innovations, coordination administration and control of business and providing effective leadership in all aspects of business. Women in business are a recent phenomenon in India. By and large they had confide themselves to petty business and tiny cottage industries. Women entrepreneurs engaged in business due to push and pull factors. Which encourage women to have an independent occupation and stands on their on legs. A sense towards independent decision-making on their
45 | P a g e

Women Entrepreneurship 2011


life and career is the motivational factor behind this urge. Saddled with household chores and domestic responsibilities women want to get independence under the influence of these factors the women entrepreneurs choose a profession as a challenge and as an urge to do some thing new. Such situation is described as pull factors. While in push factors women engaged in business activities due to family compulsion and the responsibility is thrust upon them.

Problems of Women Entrepreneurs in India


Women in India face many problems to get better opportunities in business in India y The greatest deterrent to women entrepreneurs is that they are women. A kind of patriarchal male dominant social order is the building block to them in their way towards business success. Male members think it a big risk financing the ventures run by women. y The financial institutions are skeptical about the entrepreneurial abilities of women. The bankers consider women loonies as higher risk than men loonies. The bankers put unrealistic and unreasonable securities to get loan to women entrepreneurs.
46 | P a g e

Women Entrepreneurship 2011

y Entrepreneurs usually require financial assistance of some kind to launch their ventures - be it a formal bank loan or money from a savings account. Women in developing nations have little access to funds, due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money. The women entrepreneurs are suffering from inadequate financial resources and working capital. The women entrepreneurs lack access to external funds due to their inability to provide tangible security. Very few women have the tangible property in hand.

y Women's family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations. "Having primary responsibility for children, home and older dependent family members, few women can devote all their time and energies to their business". The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again. The result is that they are forced to rely on their own savings, and loan from relatives and family friends.
47 | P a g e

Women Entrepreneurship 2011

y Indian women give more emphasis to family ties and relationships. Married women have to make a fine balance between business and home. More over the business success is depends on the support the family members extended to women in the business process and management. The interest of the family members is a determinant factor in the realization of women folk business aspirations.

y Another argument is that women entrepreneurs have low-level management skills. They have to depend on office staffs and intermediaries, to get things done, especially, the marketing and sales side of business. Here there is more probability for business fallacies like the intermediaries take major part of the surplus or profit. Marketing means mobility and confidence in dealing with the external world, both of which women have been discouraged from developing by social conditioning. Even when they are otherwise in control of an enterprise, they often depend on males of the family in this area.

48 | P a g e

Women Entrepreneurship 2011


y The male - female competition is another factor, which develop hurdles to women entrepreneurs in the business management process. Despite the fact that women entrepreneurs are good in keeping their service prompt and delivery in time, due to lack of organizational skills compared to male entrepreneurs women have to face constraints from competition. The confidence to travel across day and night and even different regions and states are less found in women compared to male entrepreneurs. This shows the low level freedom of expression and freedom of mobility of the women entrepreneurs. y Knowledge of alternative source of raw materials availability and high negotiation skills are the basic requirement to run a business. Getting the raw materials from different source with discount prices is the factor that determines the profit margin. Lack of knowledge of availability of the raw materials and low-level negotiation and bargaining skills are the factors, which affect women entrepreneur's business adventures. y Knowledge of latest technological changes, know how, and education level of the person are significant factor that affect business. The literacy rate of women in India is found at low level compared to male population. Many women in
49 | P a g e

Women Entrepreneurship 2011


developing nations lack the education needed to spur successful entrepreneurship. They are ignorant of new technologies or unskilled in their use, and often unable to do research and gain the necessary training. y Low-level risk taking attitude is another factor affecting women folk decision to get into business. Low-level education provides low-level selfconfidence and self-reliance to the women folk to engage in business, which is continuous risk taking and strategic cession making profession. Investing money, maintaining the operations and ploughing back money for surplus generation requires high risk taking attitude, courage and confidence. Though the risk tolerance ability of the women folk in day-to-day life is high compared to male members, while in business it is found opposite to that. y Achievement motivation of the women folk found less compared to male members. The low level of education and confidence leads to low level achievement and advancement motivation among women folk to engage in business operations and running a business concern.

50 | P a g e

Women Entrepreneurship 2011

How to Develop Women Entrepreneurs?


Right efforts from all areas are required in the development of women entrepreneurs and their greater participation in the entrepreneurial activities. Following efforts can be taken into account for effective development of women entrepreneurs.

y Consider women as specific target group for all developmental programmes. y Better educational facilities and schemes should be extended to women folk from government part. y Adequate training programme on management skills to be provided to women community. y Encourage women's participation in decisionmaking. y Vocational training to be extended to women community that enables them to understand the production process and production management. y Training on professional competence and leadership skill to be extended to women entrepreneurs.
51 | P a g e

Women Entrepreneurship 2011


y Training and counseling on a large scale of existing women entrepreneurs to remove psychological causes like lack of self-confidence and fear of success. y Making provision of micro credit system and enterprise credit system to the women entrepreneurs at local level. y Industrial estates could also provide marketing outlets for the display and sale of products made by women. y A Women Entrepreneur's Guidance Cell set up to handle the various problems of women entrepreneurs all over the state. y Programmes for encouraging entrepreneurship among women are to be extended at local level. y Training in entrepreneurial attitudes should start at the high school level through well-designed courses, which build confidence through behavioral games. y More governmental schemes to motivate women entrepreneurs to engage in small scale and largescale business ventures.

52 | P a g e

Women Entrepreneurship 2011

Financial growth of AND


YEAR(X) 2005 2006 2009 2010 2011 INCOME(Y) Rs. 4,00,000 Rs. 5,00,000 Rs. 8,50,000 Rs. 7,00,000 Rs. 1,80,000

900000 800000 700000 600000 500000 400000 300000 200000 100000 0 2006 2009 2010 2011 2005

Interpretation: The above diagram shows that in the starting years the income was satisfactory. It becomes nil in 2007-2009 as Miss Priyanka Malvi took a break of two years for further studies. In Last two years she has shown a considerable increase in her income. In the running year the income has taken a jump to 1,80,000

53 | P a g e

Women Entrepreneurship 2011

Classification of products
NAME Artifacts Clothing Furniture Others PERCENTAGE 30% 35% 25% 10%

Classification of Products
Artifacts Clothing Furniture Other

25% 10%

35%

30%

Interpretation: As the graph suggests, AND has a wide range of artifacts and clothing. Furniture and other items are less as compared to clothes and artifacts.

54 | P a g e

Women Entrepreneurship 2011

Women Entrepreneurship In India

STATE Tamil Nadu Uttar Pradesh Kerala Punjab Maharashtra Gujrat Karnataka Madhya Pradesh Other And UTS Total

PERCENTAGE 30.36% 39.84% 38.91% 33.71% 32.12% 39.72% 26.84% 28.38% 28.71% 32.82%

55 | P a g e

Women Entrepreneurship 2011

45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Tamil Nadu Uttar Pradesh Kerela Punjab Maharastra Gujrat

Interpretation: The above graph shows that U.P. has maximum percentage of working women whereas M.P. has minimum percentage of working women.

56 | P a g e

Women Entrepreneurship 2011

FINDINGS
From the foregoing analysis the following findings were extracted.

1. The study reveals that the majority of people in Nashik are not aware of AND 2. The customers are not totally aware about the range of products. 3. The women entrepreneurs have to come across many hurdles during their business growth. 4. Miss Priyanka Malvi has created a benchmark in the field of designing. 5. AND is a perfect example of blooming business through Mouth Publicity. 6. Women today have grown in such a way that they are implied as the Bread Winners of the family. 7. Even in this 21st century a women needs a lots of courage and strength to prove herself in this male dominating society.

57 | P a g e

Women Entrepreneurship 2011

RECOMMENDATIONS
From the foregoing analysis the following recommendations can be suggested

1. AND should promote its brand in a more effective and efficient way. 2. It should have its outlet in the city area so as to attract the crowd of whole city. 3. Miss Priyanka Malvi needs a proper set up and display for the range of products which she provides. 4. The study shows that she only attracts higher middle class and higher class people. So, she should provide with a arrange of products that even middle class people can afford. 5. She should highlight her qualities as an Event Manager also. 6. She being an owner of a well established designing firm, she should consider Interns under her sand guide them.

58 | P a g e

Women Entrepreneurship 2011

Conclusion
"Only a life lived for others is a life worthwhile". Yes. Today there is a greater awakening among women. In education, they have not only excelled but also become top makers. Likewise, in office and industry, many have shown brilliant results. Even in rural India with education, women have shown better performance. Educating women is absolutely essential in straightening her personality. The need of the hour is to provide an opportunity in a conducive atmosphere free from gender differences. The need for awareness motivation and courage to correct the faults of male counterparts are great challenges today. It is, therefore, encouragement of the growing intensity of motivation amongst educated young women for coming in the entrepreneurial stream and extends support with scientifically designed package of the technical and financial assistance. The non-governmental organizations have a bigger role in stimulating and nurturing the spirit of entrepreneurship amongst women. Towards this end, an integrated approach is necessary for making the movement of women entrepreneurship a success. For this purpose, both the government and non-government agencies have to play a vital role.
59 | P a g e

Women Entrepreneurship 2011

QUESTIONNAIRE
1. When was the firm established? 2. How long did it take for you to establish yourself in this field? 3. Who was your inspiration? 4. What was the main reason to specialize yourself in art and home decoration? 5. Which all parts of India have you covered collecting your products? 6. Was this field your only interest? 7. What is the main reason that you chose

and over

event management? 8. Are you planning to open your store outside Nashik? 9. Do you design clothes? 10. Any new lounge lined up in future? 11. What are the problems faced by you and your firm? 12. Where do you want to see yourself after five years?

60 | P a g e

Women Entrepreneurship 2011

BIBLIOGRAPHY
BOOKS
1. Women Entrepreneurship and Business Management byVasant Desai 2. Personnel Management (Memorial) 3. Human Resource Management by- T.V.Rao

WEBSITE
1. www.google.com 2. www.wikipedia.com

61 | P a g e

Das könnte Ihnen auch gefallen