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OBJECTIVES
y To study the theory of entrepreneur. y To study the growing importance of women entrepreneurship. y To study the success criteria of women entrepreneur(Ms. Priyanka Malvi) y To study the problem faced by women entrepreneur (Ms. Priyanka Malvi) y How to overcome the problems faced by women entrepreneur. y To study the features of women entrepreneur.
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METHODOLOGY
Defining objective wont be sufficient unless and until a proper methodology is adopted to achieve the objective. Research methodology is most efficient for gathering the needed information. The methodology here includes the Data Sources, Research Approach, Research Instrument, and Contact Method.
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MR. Ramesh Sonu Malvi, son of Late Shri Sonu Bhila Malvi, being the only son. Today he heads PHADKI as well as he started his new firm called SAMRAT in 1971 at the age of 21. Being a student of law, he wanted to be an aspiring lawyer and practice law. But due to financial crisis he had to give up his dream and shift his focus from law, to become a successful cloth merchant. Mr. Malvi established his firm with constant efforts and hard work. Ever since then SAMRAT is a well known name in Malegaon. As it delivers perfect family fabric. It is a complete fabric store where a person can get several fabrics related to day to day life. Like fabrics to wear, fabrics for curtains, carpets, etc. And good quality, like good character, wins over the situation sooner or later. Mr. Malvi, has set up a series of changes for SAMRAT.
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ENTREPRENEURS PROFILES
Name: Qualification: Miss Priyanka Ramesh Malvi Interior Designing N.D.M.V.P Nasik. Event Management from E.M.D.I Pune. Work Exp: Internship with IDESIGN (Cochin, Kerala) and GASTRO (Pune)
Firm: Vision:
Mission:
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PRESENT POSITION
After working with so many well renowned people Miss. Malvi is confident enough to present her skills and ideas which are out of the box and which compliment her talent. She did interiors for many well known names in Nasik and Bombay. And some of current projects are K.K. Whag Engineering college Manas (Igatpuri) Holiday Inn Hotels Sample Products are also sent to a studio in Australia for a quality check to meet international standards.
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Barriers
New tasks and hurdles are two sides of the same coin, as it is rightly said No Gains, without Pain. There were many problems faced for the smoothening. So there are some issues that are mentioned below:
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Miss. Malvi is young in age so at times her capabilities are underestimated. From purchase of material to selling of the final goods, she is dependant on others for safety measures as she needs to travel all across for the same. Convincing customers to purchase these unusual & unique products also requires a lot of efforts.
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FUTURE PLANS
SHORT TERM PLANS Miss Priyanka Malvi has a desire to expand 'AND' and build her own four stored store. It will include many other branded products and wide range of artifacts. Designing being her passion, she wishes to have her own boutique. Here, she herself would design clothes. The construction of this store is already in progress. It is situated at Trimbak Road, Nasik. The store is road front and in the most blooming area. Considering this aspect, allot of cream crowd is expected to visit her store.
LONG TERM PALNS In next ten years she wants to see herself and her brand in the top most brands of India and across the world. Her mission being 'CREATING RATHER THAN COLLECTING' will help her to burgeon in this field.
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COMPETITORS OF 'AND'
'AND' being one of a kind store in Nasik doesnt have many competitors. FAB India is the only competitor of 'AND'. This is the major advantage of Miss Priyanka Malvi. The details of FAB India are as follows:
FAB India
FAB India is based in Nasik, around 150 Kms from India's financial capital Mumbai. It has a total fabrication area of 20,000 sq feet, complete with the latest fabrication machinery and equipment. $ At FAB India, a dedicated team of engineers and designers offers complete turnkey solutions to customers right from designing and prototyping to final production. It has a trained workforce of over 200 employees and the company is growing rapidly and expanding its capacity every year.
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At Present its capacity allows for execution of over 500 tons monthly of fabrication and galvanization. The company is in the process of increasing its capacity to 1000 tons per month by 2008.
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Blankets and Carpets (Haryana) Shawls and Stoles (Punjab and Haryana) Blankets and Carpets (Haryana) Brass handles and artifacts (Ladakh)
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West India
Fabrics for dresses (Gujarat) Sarees (Gujarat) Wooden toys & paintings (Maharashtra)
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Banana & Palm fiber artifacts (Kerala) Wooden antiques (Kerala) Pure silk fabrics & Sarees (Karnataka) Pure cotton fabric & Sarees (Karnataka) Furniture bed covers (Kerala)
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East India y y
Bamboo furniture (Manipur) Terracotta jewellery & artifacts(Calcutta)
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Central India
y Painting (M.P.) y Silk fabrics (Bihar) y Silk Sarees (Jharkhand)
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Entrepreneurship
Entrepreneurship is the act of being an entrepreneur, which can be defined as "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods". This may result in new organizations or may be part of revitalizing mature organizations in response to a perceived opportunity. The most obvious form of entrepreneurship is that of starting new businesses (referred as Startup Company); however, in recent years, the term has been extended to include social and political forms of entrepreneurial activity. When entrepreneurship is describing activities within a firm or large organization it is referred to as intrapremiership and may include corporate venturing, when large entities spin-off organizations. y According to Paul Reynolds, entrepreneurship scholar and creator of the Global Entrepreneurship Monitor, "by the time they reach their retirement years, half of all working men in the United States probably have a period of self-employment of one or more years; one in four may have engaged in self-employment for six or more years. Participating in a new business creation is a common activity among U.S. workers over the course of their careers." y And in recent years has been documented by scholars such as David Audretsch to be a major driver of economic growth in both the United
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So elaborating is a latest judgment of hold worker, as well as a problems of rubbing have shifted a concentration of organizations to a women as destiny workforce, generally as hold workers. Obviously, there have been many examples where a lady has reached to a top, similar to Indira Nooyi, CEO of PepsiCo, as well as many more. So organizations have proposed saying women with a latest hope, they have been taking-up women of ability, pairing them with organization of
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Here have been a tiny reasons since we need somemore women as leaders in business: Women, upon average, have been superb communicators as well as lend towards to be improved during it than men. Its a inform age as well as its rarely competitive. Global commercial operation will need expanding commercial operation networks. Women have been healthy net-workers. Diverse viewpoints can outcome in better, some-more beautiful solutions to commercial operation issues. Both women as well as organization have been indispensable to residence commercial operation issues effectively. Keeping a gifted hold workman will need attribute strategies. Women instinctively caring about structure relations who are since they lend towards to ride toward jobs where structure relations are a critical
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As is righteously said, Well Begun is Half Done. Women in industrial research A inform from an eccentric tall turn consultant organization underlines a need for a full appearance of women in industrial research. The implications for creation embody a drawbacks of unsound womanlike submit in to research, pattern as well as marketing, as well as a reasons since women entrepreneurs have been a really singular breed.
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y According to Government of India, a woman entrepreneur is defined as "an enterprise owned and controlled by a woman and having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women.
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Indian women are considered as Sarthe, which means source of power. Effectively coordinating the available factors and resources. Efficient execution of decisions imposed on them Clear vision and ambition on the improvement of family and children. Patience and bearing the sufferings on behalf of others and Ability to work physically more at any age.
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Strong-willed, with an acute acumen for financial strategizing, Nooyi is the CFO and President of PepsiCo. Her strong acumen for business has helped the company garner as much as 30 billion dollars worth of crucial deals within the last couple of years. With a Masters Degree in Public Management from Yale University and Masters in Finance and Marketing from IIM, Kolkata, Nooyi held several senior positions at Motorola and Asea Brown Boveri before joining PepsiCo.
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Indu Jain
This multi-faceted lady used to be the Chairman of The Times Group the most powerful and the largest media house India has known. Indu Jain is known by many different identities such as that of a spiritualist, humanist, entrepreneur, an aficionado of culture and the arts, an educationalist but her most prominent and eminent role has been that of Chairman Times Group.
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Neelam Dhawan
Neelam Dhawan, the Managing Director of Microsoft India and is the head of marketing and sales operations of the company throughout India. At the start of her career she yearned to be a part of major players in the FMCG space such as Asian Paints and Hindustan Lever. Unfortunately, these organizations did not want a woman to be a part of their marketing and sales efforts and hence she was rejected at the time. Before joining Microsoft, Neelam has been part of many prominent companies such as IBM, HP as well as HCL.
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Successful women entrepreneurs possess the following traits:She is ambitious A successful woman entrepreneur is extremely ambitious, has an inner urge or drives to transform an idea into reality. Experience from her previous tenure as an employee, relying on educational qualifications or lessons learnt from inherited business, she is ready to seize opportunities, sets goal, possess clear vision, steps confidently forward and is ambitious to succeed. Every successful woman entrepreneur is truly determined to achieve goals and make her business flourish. In-depth knowledge of the field is essential to success. She comes with new innovative solutions to old problems to tide over issues. She is confident A successful woman entrepreneur is confident in her ability. She is ready to learn from others, seek help from experts if it means adding value to her goals. She is optimistic and is more willing to take risks. A successful woman entrepreneur uses common sense to make sound judgments when encountering everyday situations. This is gleaned from past experience and knowledge acquired over the years. It is essential not to get frustrated and give up when you face obstacles
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y Entrepreneurs usually require financial assistance of some kind to launch their ventures - be it a formal bank loan or money from a savings account. Women in developing nations have little access to funds, due to the fact that they are concentrated in poor rural communities with few opportunities to borrow money. The women entrepreneurs are suffering from inadequate financial resources and working capital. The women entrepreneurs lack access to external funds due to their inability to provide tangible security. Very few women have the tangible property in hand.
y Women's family obligations also bar them from becoming successful entrepreneurs in both developed and developing nations. "Having primary responsibility for children, home and older dependent family members, few women can devote all their time and energies to their business". The financial institutions discourage women entrepreneurs on the belief that they can at any time leave their business and become housewives again. The result is that they are forced to rely on their own savings, and loan from relatives and family friends.
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y Indian women give more emphasis to family ties and relationships. Married women have to make a fine balance between business and home. More over the business success is depends on the support the family members extended to women in the business process and management. The interest of the family members is a determinant factor in the realization of women folk business aspirations.
y Another argument is that women entrepreneurs have low-level management skills. They have to depend on office staffs and intermediaries, to get things done, especially, the marketing and sales side of business. Here there is more probability for business fallacies like the intermediaries take major part of the surplus or profit. Marketing means mobility and confidence in dealing with the external world, both of which women have been discouraged from developing by social conditioning. Even when they are otherwise in control of an enterprise, they often depend on males of the family in this area.
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y Consider women as specific target group for all developmental programmes. y Better educational facilities and schemes should be extended to women folk from government part. y Adequate training programme on management skills to be provided to women community. y Encourage women's participation in decisionmaking. y Vocational training to be extended to women community that enables them to understand the production process and production management. y Training on professional competence and leadership skill to be extended to women entrepreneurs.
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900000 800000 700000 600000 500000 400000 300000 200000 100000 0 2006 2009 2010 2011 2005
Interpretation: The above diagram shows that in the starting years the income was satisfactory. It becomes nil in 2007-2009 as Miss Priyanka Malvi took a break of two years for further studies. In Last two years she has shown a considerable increase in her income. In the running year the income has taken a jump to 1,80,000
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Classification of products
NAME Artifacts Clothing Furniture Others PERCENTAGE 30% 35% 25% 10%
Classification of Products
Artifacts Clothing Furniture Other
25% 10%
35%
30%
Interpretation: As the graph suggests, AND has a wide range of artifacts and clothing. Furniture and other items are less as compared to clothes and artifacts.
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STATE Tamil Nadu Uttar Pradesh Kerala Punjab Maharashtra Gujrat Karnataka Madhya Pradesh Other And UTS Total
PERCENTAGE 30.36% 39.84% 38.91% 33.71% 32.12% 39.72% 26.84% 28.38% 28.71% 32.82%
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45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% Tamil Nadu Uttar Pradesh Kerela Punjab Maharastra Gujrat
Interpretation: The above graph shows that U.P. has maximum percentage of working women whereas M.P. has minimum percentage of working women.
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FINDINGS
From the foregoing analysis the following findings were extracted.
1. The study reveals that the majority of people in Nashik are not aware of AND 2. The customers are not totally aware about the range of products. 3. The women entrepreneurs have to come across many hurdles during their business growth. 4. Miss Priyanka Malvi has created a benchmark in the field of designing. 5. AND is a perfect example of blooming business through Mouth Publicity. 6. Women today have grown in such a way that they are implied as the Bread Winners of the family. 7. Even in this 21st century a women needs a lots of courage and strength to prove herself in this male dominating society.
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RECOMMENDATIONS
From the foregoing analysis the following recommendations can be suggested
1. AND should promote its brand in a more effective and efficient way. 2. It should have its outlet in the city area so as to attract the crowd of whole city. 3. Miss Priyanka Malvi needs a proper set up and display for the range of products which she provides. 4. The study shows that she only attracts higher middle class and higher class people. So, she should provide with a arrange of products that even middle class people can afford. 5. She should highlight her qualities as an Event Manager also. 6. She being an owner of a well established designing firm, she should consider Interns under her sand guide them.
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Conclusion
"Only a life lived for others is a life worthwhile". Yes. Today there is a greater awakening among women. In education, they have not only excelled but also become top makers. Likewise, in office and industry, many have shown brilliant results. Even in rural India with education, women have shown better performance. Educating women is absolutely essential in straightening her personality. The need of the hour is to provide an opportunity in a conducive atmosphere free from gender differences. The need for awareness motivation and courage to correct the faults of male counterparts are great challenges today. It is, therefore, encouragement of the growing intensity of motivation amongst educated young women for coming in the entrepreneurial stream and extends support with scientifically designed package of the technical and financial assistance. The non-governmental organizations have a bigger role in stimulating and nurturing the spirit of entrepreneurship amongst women. Towards this end, an integrated approach is necessary for making the movement of women entrepreneurship a success. For this purpose, both the government and non-government agencies have to play a vital role.
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QUESTIONNAIRE
1. When was the firm established? 2. How long did it take for you to establish yourself in this field? 3. Who was your inspiration? 4. What was the main reason to specialize yourself in art and home decoration? 5. Which all parts of India have you covered collecting your products? 6. Was this field your only interest? 7. What is the main reason that you chose
and over
event management? 8. Are you planning to open your store outside Nashik? 9. Do you design clothes? 10. Any new lounge lined up in future? 11. What are the problems faced by you and your firm? 12. Where do you want to see yourself after five years?
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BIBLIOGRAPHY
BOOKS
1. Women Entrepreneurship and Business Management byVasant Desai 2. Personnel Management (Memorial) 3. Human Resource Management by- T.V.Rao
WEBSITE
1. www.google.com 2. www.wikipedia.com
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