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Nestl India is a subsidiary of Nestl S.A. of Switzerland. With seven factories and a large number of co-packers, Nestl India is a vibrant Company that provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The Company insists on honesty, integrity and fairness in all aspects of its business and expects the same in its relationships. This has earned it the trust and respect of every strata of society that it comes in contact with and is acknowledged amongst India's 'Most Respected Companies' and amongst the 'Top Wealth Creators of India'. incorporated in 1959 as Food Specialities, the company rechristened itself as Nestle India three decades later. Nestle SA, Switzerland is the holding company with a 51 per cent stake. In order to conform to Foreign Exchange Regulation Act (FERA) rules, the Swiss parent reduced its stake to 40 per cent in 1978. With the easing of foreign ownership rules in the 1990s, the parent increased its stake to 51 per cent through a preferential issue in 1993. The parent Nestle SA is the worlds leading food company with revenues of almost $50 bn. Its product line includes beverages, milk and nutrition products, ice creams, chocolates, confectionery and pharmaceutical products. The pharmaceutical division is the most profitable though it accounts for only six per cent of worldwide revenues. The highest contributor, however, is the beverages division which contributes 38 per cent to total revenues. Nestle SA has a presence in more than 80 countries worldwide through its subsidiaries and branches with around 500 factories. For ease of operations, the company divides the globe into three primary zones Europe, the Americas and Asia, Oceania and Africa. America accounts for 32 per cent of revenues followed by Europe. Nestle India contributes around 3.6 per cent to the Asia, Oceania and Africa zone and 0.7 per cent to the parents global revenue. The Indian subsidiary contributes around two per cent of worldwide profits of Nestle. Business Beginning with Milkmaid condensed milk, Nestle has expanded its product range with new products in food segments such as coffee, noodles, sauces, pickles, chocolates and confectionery. It has six factories in India. Nestle brands, ranging from Nescafe, Milo, Maggi to Kit Kat and Polo, enjoy a high brand equity in each of their respective categories. Through its well-diversified food product portfolio, Nestle has been able to achieve an impressive growth in both topline and bottomline.

Analysts claim that Nestle has been the beneficiary of the trend of faster growth in food companies vis--vis other categories like personal care and cosmetics. Expansion Recently, the company expanded its product range to mineral water under the brand Pure Life, dahi (curd), butter and ultra heat treated(UHT) milk. The company aims to achieve growth through these products by leveraging on its strong brand equity. It will, however, have to face tremendous competition from existing players in the market (except in the category of UHT milk). The growth rate of these products is estimated to be around four to six per cent. The role of UHT in the Indian consumers brand basket remains a question mark. It remains to be seen how consumers of one of the largest milk- producing countries in the world, where fresh milk is easily available, will take to this product. Meanwhile, a few analysts believe that Chococafe, a product with a combination of cocoa and coffee is likely to attract new customers. Nestle is slated to launch number of new products during the rest of the current fiscal. Financials From December 1996 to December 2000, the company had been growing at a compounded annual rate of eight per cent, which is in line with its parent. But the Indian company has shown a healthy 22 per cent bottomline growth compared to the parents 13 per cent. In the quarter ended September 2001, Nestle India registered a revenue growth of more than 13 per cent at Rs 533 crore, over the corresponding period of the previous year. Net profit grew by 17 per cent at Rs 58 crore over the period. Currently, the stock is trading at Rs 497 at a price earnings ratio (P/E) of 26. It is a good pick for the long-term

Nestle swizerland brand


y y y y y y y y y y y y y y Baby foods Bottled water Cereals Chocolate & confectionery Coffee Culinary, chilled & frozen food Dairy Drinks Food service Healthcare nutrition Ice cream Petcare Sports nutrition Weight management

Nestle india brand Milk and nutrition


NESTL EVERYDAY Dairy Whitener NESTL EVERYDAY Ghee NESTL Fresh 'n' Natural Dahi NESTL Fresh 'n' Natural Slim Dahi NESTL MILKMAID

NESTL Milk NESTL Slim Milk NESTL NESVITA PRO-HEART MILK

NESTL Jeera Raita NESTL NESVITA Dahi NESTL MILKMAID Fruit yoghurt NESTL Creamy Vanilla

NESTL Dahi NESTL NESLAC NESTL Start Healthy Stay Healthy

Prepared Dishes & Cooking Aids

MAGGI 2-MINUTE Noodles MAGGI Vegetable Atta Noodles MAGGI CUPPA MANIA MAGGI Healthy Soups MAGGI Masala-ae-Magic

MAGGI Sauces MAGGI Pichkoo MAGGI Pizza Mazza MAGGI MAGIC Cubes MAGGI Vegetable Multigrainz Noodles

MAGGI Bhuna Masala MAGGI Coconut Milk Powder MAGGI Pazzta MAGGI Sanjeevni Cup Soup

Beverages
NESCAF CLASSIC NESTEA ICED TEA WITH GREEN TEA NESCAF SUNRISE Premium NESCAF SUNRISE Special NESCAF CAPPUCCINO NESTEA ICED TEA NESTEA Instant Hot Tea Mixes NESCAF 3in1

Chocolates & Confectionery


NESTL KIT KAT NESTL KIT KAT CHUNKY NESTL BAR-ONE NESTL MUNCH NESTL Milk Chocolate NESTL MUNCH POP CHOC POLO NESTL MILKYBAR NESTL MILKYBAR CHOO NESTL MILKYBAR Eclairs NESTL MILKYBAR Crispy Wafer

NESTL Eclairs

Organizational culture of nestle Organizational CultureNestle has strong corporate culture which is reflected by the company logo itself. The logo, Good Food Good Life which is always attached to its products is the main guidance for every activity within the company. Nestle believes that good food is the primary source of good health throughout life thus it always puts nutrition, health and wellness as the core of its business. The company tries to further develop and emphasize on these aspects. These three things Nutrition, Health and Wellness can be found in all Nestle products and inthe company mission statement as well. Talking about the company culture which is related its people structure, Nestle has the culture of team focused and open door policy which become one of its corporate strengths. The company focuses on collectivism and performance orientation attitude to encourage employees to work harder (Ali et al, 2009). Strategic Purpose Mission of Nestle is to make better food so that people live a better life. There is an apparent relationship between this mission statement and the company logo. As what the company believes in, it strives to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition it also brings the vital ingredients of taste and pleasure. Nestl's corporate objective is to be the world's largest and best branded food manufacturer, whilst ensuring that the Nestl name is synonymous with products of the highest quality (Nestle Corporate Objective, 2009 ). It shows that Nestle has achieved one part of itscorporate objective which is to be the worlds largest manufacturer. This objective is related to another objective of Nestle which is the company wants to make sure that the product creates value that can be sustained over the long term for shareholders, employees, consumers, business partners and the national economies in which Nestle operates. The main concern of Nestle is to deliver...

Nestls relationship with India dates back to 1912, when it began trading as The Nestl Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. After Indias independence in 1947, the economic policies of the Indian Government emphazised the need for local production. Nestl responded to Indias aspirations by forming a company in India and set up its first factory in 1961 at Moga, Punjab, where the Government wanted Nestl to develop the milk economy. Progress in Moga required the introduction of Nestls Agricultural Services to educate, advise and help the farmer in a variety of aspects. From increasing the milk yield of their cows through improved dairy farming methods, to irrigation, scientific crop

management practices and helping with the procurement of bank loans. Nestl set up milk collection centres that would not only ensure prompt collection and pay fair prices, but also instil amongst the community, a confidence in the dairy business. Progress involved the creation of prosperity on an on-going and sustainable basis that has resulted in not just the transformation of Moga into a prosperous and vibrant milk district today, but a thriving hub of industrial activity, as well. For more on Nestl Agricultural Services, click here. Nestl has been a partner in India's growth for over nine decades now and has built a very special relationship of trust and commitment with the people of India. The Company's activities in India have facilitated direct and indirect employment and provides livelihood to about one million people including farmers, suppliers of packaging materials, services and other goods. The Company continuously focuses its efforts to better understand the changing lifestyles of India and anticipate consumer needs in order to provide Taste, Nutrition, Health and Wellness through its product offerings. The culture of innovation and renovation within the Company and access to the Nestl Group's proprietary technology/Brands expertise and the extensive centralized Research and Development facilities gives it a distinct advantage in these efforts. It helps the Company to create value that can be sustained over the long term by offering consumers a wide variety of high quality, safe food products at affordable prices. Nestl India manufactures products of truly international quality under internationally famous brand names such as NESCAF, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTL Milk, NESTL SLIM Milk, NESTL Fresh 'n' Natural Dahi and NESTL Jeera Raita. Nestl India is a responsible organization and facilitates initiatives that help to improve the quality of life in the communities where it operates.

After nearly a century-old association with the country, today, Nestl India has presence across India with 7 manufacturing facilities and 4 branch offices spread across the region. Nestl Indias first production facility, set up in 1961 at Moga (Punjab), was followed soon after by its second plant, set up at Choladi (Tamil Nadu), in 1967. Consequently, Nestl India set up factories in Nanjangud (Karnataka), in 1989, and Samalkha (Haryana), in 1993. This was succeeded by the commissioning of two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997 respectively. The seventh factory was set up at Pantnagar, Uttarakhand, in 2006. The 4 branch offices in the country help facilitate the sales and marketing of its products. They are in Delhi, Mumbai, Chennai and Kolkata. The Nestl India head office is located in Gurgaon, Haryana

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