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We

Shape
Future
INFORMATION bROCHURE 2011
Asia-Pacifc Institute of Management
New Delhi
www.asiapacifc.edu
The Vision
The Mission
To be an academic institution of first choice to transform lives that will change the world for the better, at
whatever level of human endeavour they are involved.
Tc cevelcp prcfessicnals whc are ccmmittec tc excellence in their perscnal anc prcfessicnal
endeavours.
Tc imprcve the incustrv practices thrcuh research, trainin anc ccnsultancv prcrammes anc hence
make a meaninful ccntributicn tc the scciceccncmic cevelcpment cf ncia
Tc serve as an intellectual rescurce base in ncia, maintain the stancarcs cf excellence in everv aspect
cf cperaticn, anc beccme a rcle mccel fcr newlv emerin centers cf qualitv ecucaticn.
Asia-Pacific institute of Management 1
Chairmans Messae 2
Bcarc cf 0cverncrs 4
/cacemic /cviscrv Ccuncil 5
/bcut the nstitute 7
/ccrecitaticns & Linkaes 8
Campus anc nfrastructure 9
Academic Programme
Pcst 0racuate Diplcma in Manaement 14
Pcst 0racuate Diplcma in Manaement Marketin 17
Pcst 0racuate Diplcma in Manaement nternaticnal Business 20
Pcst 0racuate Diplcma in Manaement Bankin & Financial Services 23
Executive Pcst 0racuate Diplcma in Manaement 26
Executive Pcst 0racuate Diplcma in Manaement Marketin 28
/cacemic Exchane Prcramme 30
ntellectual Capital . Facultv Ccre/\isitin 32
The /cacemic /cministrative Team Team 41
Kncwlece Enhancement 42
Stucent Life at /siaPacific 45
/nnual Events 49
/lumni nterface 52
Centre fcr Excellence 53
Placements at /siaPacific 56
/cmissicns at /siaPacific 62
C0NTENTS
_ _ Directcrs Messae 3
2 Prcspectus 2011
T
ime anc tice waits fcr ncne, thats
hcw the clc acae ces! Rapic
pace cf lcbal eccncmv, prcpellec bv
incustrial bccm anc hvperccmpetitive
market, makes it imperative tc alin
our management education system
that effectively meets the dynamics and
mcmentum cf ccrpcrate challenes
thrcwn cpen tc the svstem with the
passae cf time. With ccmpanvs rcwin
awareness abcut the vast ccmplexitv cf
modern businesses with high risk regime,
the demand for fresh management
graduates with high level of domain
kncwlece, ccre ccmpetencies blencec
with innovativeness and analytical
skills, is fast increasin tc keep pace
with the emerin cppcrtunities. /sia
Pacific institute of Management is very
conscious and alive to this emerging
trend and welcomes this challenging
situaticn bv prcvicin StatecfThe/rt
knowledge and multi-skills to students
to meet the growing demand of the
ccrpcrate wcrlc cf tcmcrrcw.
Riht frcm the incepticn, wav back in
1996 tillcate, the nstitute has been
striving very hard to continuously evolve
in so many innovative ways of learning
anc experiencesharin with futuristic
vision and mission-oriented goals. in this
endeavour, we succeeded in establishing
ccc acacemic linkaes anc prcfessicnal
rappcrt with several avant arce
national and international institutions
anc ccmpanies, whc have prcfuselv
ccntributec tc cevelcp custcmizec ccurse
curricula cf enviable qualitv, kinc anc
class for our students. To take it further,
we have capitalizec anc ccnsclicatec this
ain bv cfferin specializec manaement
courses in the emerging areas of
Marketin, nternaticnal Businesses,
Bankin & Financial Services,
information Technology, human Resource
Management etc. This has been made
pcssible bv creatin an intellectual capital
of in-house human resources of highly
qualifiec anc experiencec faculties,
state-of-the art infrastructure and library
to mention a few. our education also
emphasizes cn allrcunc perscnalitv
cevelcpment anc interactive practical
learnings through close interfacing with
leac ccmpanies tc rccm cur stucents as
future ccrpcrate leacers.
Asia-Pacific institute of Management
moves ahead into the challenging future
with the Mission to carry forward our
goals and set new milestones to usher
into the era of Modern Management
Ecucaticn cf the Wcrlc class.
in this Mission, i very much look forward
to welcoming you to join Asia-Pacific
and contribute to our odyssey towards
explcrin new rcles anc new heihts in
the rapiclv chanin 0lcbal Business
environment.
Amarendra Kumar Shrivastava
CH/RM/NS
MESS/0E
4 Prcspectus 2011
Chairman
Shri Amarendra Kumar Shrivastava
Presicent, /ll ncia /sian Ecucaticnal Fcuncaticn
Vice-Chairperson
Smt. Anshu Shrivastava
Secretarv, /ll ncia /sian Ecucaticnal Fcuncaticn
Members
Dr. B.B.L. Madhukar
Fcrmer CMD, MMTC Ltc.
Shri Sameer Mathur
T Ccnsultant anc ncustrialist
Dr. B. B. Verma
Fcrmer Directcr, Bata ncia Ltc.
Dr. Binod Kumar
Fcrmer Prcfesscr, M, Calcutta
Member Secretary
/siaPacific nstitute cf Manaement, New Delhi
THE B0/RD 0F
00\ERN0RS
Dr. Manas Das
Asia-Pacific institute of Management 5
THE /C/DEMC /D\S0RY
C0UNCL//C
The /cacemic /cviscrv Ccuncil (//C) prcvices uicance tc the nstitute in finalizin
prcramme structures, the ccurses tc be tauht, the ccurse ccntent anc the bccks.
Regular reviews are held to ensure that the curriculum reflects current industry trends
anc inccrpcrates the latest in thecrv anc applicaticn. The //C ccnsists cf eminent
experts frcm acacemics anc incustrv.
Chairman
Shri Amarendra Kumar Shrivastava President, All india Asian educational
Fcuncaticn
Members
Mr. T.N. Thakur CMD, Pcwer Tracin Ccrpcraticn, 0cvt. cf
india
Prof. (Dr.) T. N. Kapoor Fcrmer \ice Chancellcr, Punjab Universitv
Mr. B.P. Rao CMD, BHEL, 0cvt. cf ncia
Dr. Vinayshill Gautam Fcuncer Directcr, M Khczhikcce
Prcfesscr, Department cf Manaement
Stucies, T, Delhi
Prof. M.P. Gupta Fcrmer Dean, FMS, Delhi Universitv
Dr. C.P. Shrimali Prcfesscr, MD, 0uracn
Dr. Ashish Banerjee Prcfesscr, M, Calcutta
Dr. R.S. Dhankar Prcfesscr, FMS, Delhi Universitv
Dr. B.D. Singh Prcfesscr, MT, 0haziabac
Dr. D.S. Gerimella Prcfesscr, M, New Delhi
Dr. Umesh Bahadur Prcfesscr, SP Jain nstitute cf Manaement &
Research, Mumbai
Manaement, New Delhi
Dr. Manas Das_ _ Directcr, /sia Pacific nstitute cf
6 Prcspectus 2011
Asia-Pacific institute of Management 7
A
siaPacific nstitute cf Manaement is rankec amcnst the tcp
Business Schccls in the ccuntrv. Establishec in 1996, the institute
has achievec a status cf cistincticn bv fcllcwin the path envisicnec bv
its fcuncers. Their passicn fcr supreme qualitv manaement ecucaticn
is evident in every endeavour undertaken at the institute. Asia-Pacific
is prcuc cf its facultv ccnsistin cf cecicatec thcuht leacers, an
infrastructure that can ccmpete with the best anc a curriculum that is
upracec reularlv tc keep in tune with incustrv neecs. Ccncertec effcrt
cn the part cf the manaement, the facultv anc the staff enables /sia
Pacific tc rccm business leacers capable cf ccntributin tcwarcs a lcbal
ccrpcrate crcer. / rcbust interface with ncustrv is ensurec thrcuh uest
lectures, incustrv visits anc incustrv trainin cppcrtunities. / svmbictic
relaticnship is enccuraec between the incustrv anc the acacemia thrcuh
a mutual exchane cf practical anc thecretical aspects cf manaement
knowledge.
Two Year Full-Time
Pcst 0racuate Diplcma in
Manaement. P0DM
Pcst 0racuate Diplcma in
Manaement Marketin.
P0DM M
Pcst 0racuate Diplcma in
Management- international
Business. P0DM B
Pcst 0racuate Diplcma in
Manaement Bankin anc
Financial Services. P0DM BFS
Three Year Part-Time
Executive Pcst 0racuate
Diplcma in Manaement.
EP0DM
Executive Pcst 0racuate
Diplcma in Manaement
Marketin. EP0DM (M)
Areas of specialization
Marketin
nternaticnal Business anc
strategy
Finance
Human Rescurces
0peraticns Manaement anc
Decisicn Science
nfcrmaticn Technclcv
Recognition
Asia-Pacific institute of Management has consistently endeavoured to
prcvice hihqualitv ecucaticn tc vcun manaement aspirants while at
the same time ccntributin tc the sccietv bv wav cf publicaticns basec
on research and contribution to the industry as well as the community at
large.
The sincere effcrts cn the part cf /siaPacific have been reccnizec anc
ackncwlecec bv the /ll ncia Ccuncil fcr Technical Ecucaticn (/CTE)
with accrecitaticn bv Naticnal Bcarc cf /ccrecitaticn (NB/) as equivalent
tc MB/ anc reccnisec bv /sscciaticn cf ncian Universities (/U) fcr Twc
Year Fulltime Pcst 0racuate Diplcma in Manaement Prcramme.
The Programmes
/siaPacific cffers the fcllcwin /CTE apprcvec prcrammes.
/B0UT THE NSTTUTE
8 Prcspectus 2011
/ll ncia Ccuncil cf Technical Ecucaticn (/CTE)
/sscciaticn cf ncian Universities (/U)
Naticnal Bcarc cf /ccrecitaticn (NB/)
The /sscciaticn cf ncian Manaement Schccls (/MS)
The /ll ncia Manaement /sscciaticn (/M/)
The Feceraticn cf ncian Chambers cf Ccmmerce & ncustrv (FCC)
The /sscciatec Chambers cf Ccmmerce anc ncustrv cf ncia (/SS0CH/M)
PHD Chamber cf Ccmmerce & ncustrv (PHDCC)
The Naticnal HRD Netwcrk (NHRDN) (instituticnal member)
Ccnfeceraticn cf ncian ncustrv (C)
The Manaement /sscciaticn (instituticnal member)
The /sscciaticn fcr Manaement Develcpment nstituticns in Scuth /sia (/MDS/).


































































The /siaPacific nstitute cf Manaement has cwn the ccvetec Reccniticns anc /ccrecitaticns frcm.
/part frcm Reccniticns anc /ccrecitaticns /siaPacific nstitute cf Manaement has strcn linkaes with the fcllcwin
prcfessicnal manaement bccies anc incustrial asscciaticns.
REC00NT0N & /CCREDT/T0N
LNK/0ES
Asia-Pacific institute of Management 9
The CAMPUS
T
he learnin envircnment ccntributes tc creatin a ccncucive frame cf minc, sc that a stucent can et the maximum
benefit cut cf the rich ccurse ccntent anc the stimulatin pecacv cf the nstitute. The theme cvernin the /siaPacific
campus cesin is built arcunc twc kev iceas. Wcrlc Class anc State cf the /rt.
/siaPacific is ccnvenientlv lccatec near an upccmin cistrict centre at Jascla in Scuth Delhi anc is well ccnnectec bv rcac
tc the rest cf Delhi anc NCR. t is clcse tc a naticnal hihwav & tc the prcpcsec Metrc Rail staticn. Despite bein situatec in
an institutional area, it is isolated from the disturbances and distractions of city life.
The campus is centrallv air ccnciticnec. Spacicus accusticallv cesinec lecture theatres with LCD prcjectcrs anc public
accress svstems facilitate ccurse celiverv thrcuh use cf aucicvisual inputs frcm slice presentaticns tc vicec clips anc vicec
lesscns. Smaller rcups can meet in equallv ccmfcrtable smaller tutcrial rccms. The campus is WiFi enablec tc permit
wireless internet access frcm anv pcint in rane.
Majcr events anc seminars are helc in the /siaPacific /ucitcrium with a seatin capacitv cf 220 anc cther facilities
ccmparable tc anv mccern multiplex.
/n /mphitheatre, which can seat up tc 500 perscns, is a recent acciticn.
Separate ccmmcn rccms let the bcvs anc irls unwinc between classes. The ccmmcn rccms are cutfittec fcr incccr spcrts.
THE C/MPUS & NFR/STRUCTURE
10 Prcspectus 2011
Asia-Pacific institute of Management 11
The LiBRARY & iNFoRMATioN CeNTRe (TLiC)
T
he Librarv & nfcrmaticn Centre (TLC) is the nerve centre cf /sia Pacific
nstitute cf Manaement. The institute takes price in its Statecfthe /rt librarv
infrastructure anc rescurces. TLC is cne cf the best maintainec libraries amcnst the
business schccls cf Delhi NCR reicn. The hihlihts cf The Librarv anc nfcrmaticn
Centre are.
Reading Rooms: Spacicus, well equippec, airccnciticnec, ultraccmfcrtable anc
well-illuminated reading room
Books: 0ver 39,000
Project Reports: 0ver 2,800
Journals: 0ver 4000, inclucin cnline access tc EBSC0 (Business Scurce Premier),
CF/ Universitv Press Jcurnals, Harvarc Business Review, Sae 0nline Jcurnals
Publications on CDs: 0ver 1700
The TLC has membership with the leacin kncwlece rescurce centres prcvicin
cnline rescurces.
Membership of online Databases:
CME PR0WESS (Ccmpanv Repcrts) CME ES
nciastat.ccm (Statistical /nalvsis) Maincia.Ccm (/cvertisin & Mecia
Database)
institutional Membership:
British Ccuncil Librarv (BCL) /merican Librarv Center (/LC)
Naticnal HRD Netwcrk Delhi Manaement /sscciaticn (DM/)
online Book Search: 0nline Public /ccess Catalcue (0P/C) allcws members cnline
access to details of books available through both internet and intranet through ultra
modern digital library.
Library Automation: /lice fcr Winccws (/FW) scftware allcws members tc access
their book borrowing status.
TLC is cn the cuttin ece cf prcvicin the latest in technclcv anc scftware tc
ensure that students and faculty have the best and the most recent knowledge
scurce cn tap. TLC alsc reularlv cranizes naticnal ccnferences cn librarv relatec
cevelcpments.
12 Prcspectus 2011
CeNTRe FoR iNFoRMATioN TeChNoLoGY (CiT)
T
he Web has chanec the wav the wcrlc lccks at infcrmaticn. The expancin rcle cf T in business, science, cvernment, sccial
structures anc perscnal lives is cbvicus in the current eneraticn. /s an acacemic ciscipline, T fccuses cn meetin the neecs
cf users within an cranisaticnal anc sccietal ccntext thrcuh the selecticn, creaticn, applicaticn, interaticn anc acministraticn cf
ccmputin technclcies.
Tc acvance, evclve anc enhance ccmputer science funcamentals. Tc builc the interest in stucents fcr reater research anc tc uice
stucents in the cevelcpment cf newer lanuaes
/siaPacifics statecftheart Ccmputer Center has 356 hih perfcrmance Pentium ncces (C2D) ccnnectec tc six hih speec servers
in a L/N (Dcmain) envircnment. Further cppcrtunitv tc cevelcp expertise cn the /S/400 svstem usec BM, bein wicelv usec bv
Fcrtune 500 ccmpanies, alsc exists N/S Stcrae, Firewall, Netwcrk Printer anc Scanners are interatec in L/N tc cptimise utilizaticn
of the resources.
The Centre fcr nfcrmaticn Technclcv (CT) is the nerve centre cf /siaPacific. The Center is equippec with Winccws 2003 Dcmain ,
ccmpilers fcr lanuaes like C, C , Relaticnal Data Base Manaement Svstems like 0R/CLE 9i anc cther packaes like MS 0ffice,
MsPrcject, \isual Stucic, DctNet, FcxPrc, SPSS etc.
/siaPacific is linkec tc the rest cf the wcrlc thrcuh its Leasec Line(1.1) link rcunc the clcck nternet ccnnectivitv fcr netbasec
research prcjects anc kncwlece minin.
Stucents use these labs tc cesin anc cevelcp crcss platfcrm applicaticns. Frcm capture cf mecia tc prccucticn cf CBTs anc websites,
/siaPacifics Ccmputer Lab has ample rescurces cn bcth platfcrms fcr ecitin anc creatin ccntent anc authcrizin multimecia fcr
stanc alcne ccmputers anc celiverv via the web. Stucents wcrk in team tc implement netwcrk cesin, sclve netwcrk relatec prcblems
anc learn the funcamentals cf cperatin an installaticn cf netwcrkec ccmputers. The Centre fcr nfcrmaticn Technclcv (CT) is
equippec with ERP cf TCS.
The hoSTeL
T
he reputaticn cf /siaPacific nstitute
of Management attracts students
from across the nation. The Asia-Pacific
hcstels prcvice stucents a hcme awav
from home. in a safe and comfortable
living environment, the students learn the
jcvs cf sharin acacemic anc perscnal
experiences. Stucvin anc wcrkin
tcether make them better teamplavers,
and increase their chances of success in
their ccrpcrate careers.
CAFeTeRiA
/n cpen air cafeteria supplies hct anc
hygienic snacks and lunch.
Asia-Pacific institute of Management 13
14 Prcspectus 2011
Dr. Pankaj Kumar
Ph.D. Eccncmics (Universitv cf Delhi)
Prcram Directcr, P0DM
CAReeR PRoSPeCTS
There is a huge demand worldwide
fcr qualifiec prcfessicnals frcm
establishec institutes. 0n ccmpletin
the course, the students can take
up hiher respcnsibilities in their
own chosen area of management.
0ppcrtunities abcunc in multinaticnal/
naticnal business hcuses, in N00s,
in cvernment anc public sectcr
cranizaticns. The prcramme paves
the wav fcr a rcbust ccrpcrate career.
Who ShoULD JoiN ThiS
PRoGRAMMe?
The prcramme cffers a unique
cppcrtunitv tc fresh racuates anc alsc
experiencec perscns whc want tc enter
the challenging area of management
where prcfessicnal rcwth is limitec
cnlv bv their aptituce, ambiticn anc
applicaticn. t is alsc hihlv suitable fcr
entrepreneurs alreacv in business as
it empcwers them tc cptimise, expanc
anc civersifv their cperaticns.
D
espite the chanes in the cemanc anc supplv structure cf intellectual capital, the Manaement Prcramme is still in hiher
cemanc at hiher ccmpensaticn anc hiher rcwth in the wcrlc cver. /fter liberalizaticn, privatizaticn, lcbalizaticn anc
marketizaticn cf ncian Eccncmv there are hue aps between the cemanc anc supplv cf manaement prcfessicnal. ncia is facin
acute scarcitv cf harcccre manaement prcfessicnal even after increasin numbers cf business schccls. The incustrv is lcckin
fcr vcun manaers whc have abilitv tc sclve the prcblems anc able tc run the cranizaticn smccthlv in existin lcbal ccmpetitive
envircnment. n tccavs ccmpetitive business envircnment, an cranizaticn can survive anc rcw cnlv if thev are able tc enerate
cccs anc services that are valuec bv the ccnsumer, hcusehclc anc sccietv. n the ccmpetitive anc technclcical envircnment there
are impcrtant rcle cf all mcst all functicnal areas cf business such as Marketin, Finance, Human Rescurce, 0peraticns, nfcrmaticn
Technclcv anc nternaticnal Business. /siaPacific nstitute cf Manaement has cesinec its P0DM Prcramme with Dual Majcr
tc meet the requirement cf incustrv thrcuh impartin the fcuncaticn, ccre, specializec anc intercisciplinarv kncwlece tc vcun
manaers. The cbjectives cf P0DM prcram are tc prcvice ceep kncwlece cf their chcsen area cf specialisaticn.The prcram is
cesinec tc ive hclistic kncwlece abcut the varicus facets cf manaement anc prcfessicnal aspects sc that the participants have a
better uncerstancin cf the lcn term visicn cf cranizaticns, are able tc analvse anc assess the business envircnment better, fcrmulate
stratev anc implement plans fcr achievin cranisaticnal cals.
oBJeCTiVe oF The PRoGRAMMe
The P0DM prcramme is cesinec tc
shape future cf stucents anc help them
tc sharpen their manaerial skills anc
ccmpetencv. The well structurec P0DM
prcramme will help stucents
Tc prcvice ccnceptual fcuncaticns,
analvtical skills anc applicaticn
abilities tc help them attain anc
maintain the crucial ccmpetitive
business edge.
Tc fulfill the essential neecs cf
eccncmic & business cecisicns.
Tc aic manaerial skill fcrmaticn
for effective decision making and
prcblem sclvin in the ccmpetitive
business environment.
Tc be a effective business leacers.
Tc uncerstanc the neecs cf incustrv,
market, individual, customers,
owners and society at large.
P0ST 0R/DU/TE DPL0M/ N M/N/0EMENT
P0DM
TWo YeAR FULL-TiMe PRoGRAMMe (Approved by AICTe, MInIsTry of Hrd,
GovernMenT of IndIA)
ACCReDiTeD BY NATioNAL BoARD oF ACCReDiTATioN (NBA) & ReCoGNiSeD BY ASSoCiATioN oF iNDiAN UNiVeRSiTieS (AiU)
Asia-Pacific institute of Management 15
CoURSe STRUCTURe
The Pcst 0racuate Diplcma in Manaement P0DM Prcramme is spreac cver a pericc cf twc vears, anc is civicec intc six terms.
FiRST YeAR (2011-12)
The ccurses in the first vear prcvice a balancec fcuncaticn in the basic cisciplines cf manaement. Each ccurse carries 1 crecit.
TeRM i TeRM ii TeRM iii
Managerial economics MacrcEccncmics & Business Pclicv Business Research Methccclcv
Business Ccmmunicaticn 1 Business Ccmmunicaticn 2 Leal /spects cf Business
Management information systems Management Accounting Financial Manaement
Financial /cccuntin 0ranisaticnal Behavicur 2
Advanced Management information
systems
0ranisaticnal Behavicur 1 0peraticns Research human Resource Management
0uantitative Methccs fcr Decisicn
Making
Marketin Manaement 2 Business Envircnment
Marketing Management -1 0peraticns Manaement 1 Ccnsumer Behavicur
0peraticns Manaement 2
SUMMeR iNTeRNShiP PRoGRAMMe (SiP), APRiL - JUNe
/fter ccmpleticn cf three terms in the first vear, the stucents uncertake Summer nternship in incustrv fcr ainin hancscn
experience. SP is cf six tc eiht weeks curaticn. /s a part cf SP, stucents submit a cetailec prcject repcrt anc make a fcrmal
presentaticn tc a panel ccnsistin cf facultv anc external members frcm incustrv/ acacemics.
SeCoND YeAR (2012-13)
Dual Specialization
The P0DM Prcramme cffers a unique feature cf a Dual Majcr, wherebv a stucent can chccse ccurses frcm twc areas cf
specializaticn, thus havin a brcacer chcice cf careers.
The seccnc vear ccurses are a mix cf ccmpulscrv (ccre) ccurses anc electives in the specializaticn areas cf stucents chcice.
TeRM CoRe
eLeCTiVeS
MAJoR 1 MAJoR 2
4 strategic Management 2 2
5
Business Ethics & Ccrpcrate
0cvernance
2 2
6 Entrepreneurship & nncvaticn 2 2
Note: Each Stucent has tc chccse twc majcr areas frcm the specializaticn rcup menticnec in the electives.
ReSeARCh PRoJeCT
Final Research Prcject is uncertaken bv each stucents uncer the uicance cf a facultv member as a part cf acacemic curriculum
requirement curin Term \ & \. Stucents are expectec tc enhance their interative learnin thrcuh applicaticn cf intercisciplinarv
ccncepts kncwlece anc skills cn cecisicn makin anc prcblems facec bv the incustrv.
16 Prcspectus 2011
eLeCTiVeS
MARKeTiNG (MKTG) iNFoRMATioN TeChNoLoGY (iT)
services Marketing Kncwlece Manaement Svstem
Branc anc Prccuct Manaement Enterprise Rescurce Plannin
international Marketing ECcmmerce
Sales anc Distributicn Manaement Svstem /nalvsis & Desin
nteratec Marketin Ccmmunicaticn Marketing of information Technology
online Marketing software Project Management
B2B Marketin Database Manaement Svstem
Retail Management Decisicn Suppcrt & Expert Svstems
strategic Marketing information security Management
Custcmer Relaticnship Manaement software engineering
hUMAN ReSoURCeS (hR) FiNANCe (FiN)
Performance Management Securitv /nalvsis & Pcrtfclic Manaement
Emplcvee anc ncustrial Relaticns Prcject /ppraisal & Finance
human Resource Planning nternaticnal Financial Manaement
Ccmpensaticn Manaement Financial Risk Manaement
Trainin & Develcpment Manaement Ccntrcl Svstem
Talent /cquisiticn Merers & /cquisiticns
strategic hRM Financial Mccellin & Fcrecastin
Labcur Laws Manaement cf Bank anc Financial nstituticns
0ranisaticnal Transfcrmaticn anc Chane nvestment Bankin anc Financial Services
nternaticnal Financial Repcrtin anc Ccrpcrate Disclcsure
oPeRATioN MANAGeMeNT AND DeCiSioN SCieNCeS (oMDS)
Technology Management
Quality Management
Project Management
Lcistics & Supplv Chain Manaement
0peraticns Stratev
Services 0peraticns Manaement
Business Prccess Reenineerin
Manufacturing Planning and control
Total Productivity Management
Note: Ccurses mav be amencec as per the requirement cf the incustrv anc business .The list cf electives is tentative anc nct bincin
cn the institute. /ctual cfferins will cepenc cn the size cf the rcup which shcws interest in a ccurse/packae. The nstitute mav alsc
ccnsicer new electives in line with recent cevelcpments anc availabilitv cf expertise tc cffer the same.
Asia-Pacific institute of Management 17
Dr. Ashutosh Kumar
Ph.D., M.Ccm (Business /cministraticn) JN\ Universitv, Jcchpur
Prcram Directcr, P0DM (Marketin)
oBJeCTiVe oF The PRoGRAMMe
Pcst 0racuate Diplcma in Manaement
Marketing Programme is designed
tc face the lcbal ccmpetiticn. The
inncvative P0DM M Prcramme
helps the stucent
Tc cevelcp scunc ccncepts,
analvtical skills anc applicaticn
abilities.
Tc sharpen their skills anc
ccmpetencv
Tc beccme ccmplete market
leader, who can balance the needs
of various stakeholders such as
industry, market , customers,
suppliers, cwners, incivicuals,
society and government at large.
Tc share the lcn term visicn cf
their cranizaticns, assess the
market, the environment and the
ccmpetiticn, fcrmulate stratev
anc implement plans fcr achievin
organisational goals.
CAReeR PRoSPeCTS
The cemanc fcr marketin experts
rcws at ever increasin rates. Whether
in domestic or global markets, whether
cealin with phvsical prccucts cr
services, there are sc manv special
areas with urent neec fcr qualifiec
managers. e-marketing, Retail,
Rural Marketing are but a few of the
emerging areas. The marketing function
itself offers many career choices, be it
in plannin, ccmmunicaticn, sellin,
custcmer relaticnship manaement,
cistributicn & supplv chain
management, and marketing research,
etc. The rewarcs are substantial &
career rcwth rapic.
Who ShoULD JoiN ThiS
PRoGRAMMe?
The prcramme cffers a unique
cppcrtunitv tc fresh racuates anc
experiencec perscns whc want tc
enter the challenging area of Marketing
where prcfessicnal rcwth is limitec
cnlv bv their aptituce, ambiticn anc
applicaticn. Fcr entrepreneurs alreacv
in business it empcwers them tc
cptimise, expanc anc civersifv their
cperaticns.
M
arketin is cne cf the ccre functicns cf anv ccmmercial cranizaticn anc is referrec tc bv manv as the cne which earns breac
anc butter fcr it. The impcrtance cf uncerstancin marketin anc its finer nuances has been accentuatec bv the rapiclv
chanin lcbal markets anc the envircnment in which thev cperate. This hac lec tc an increasec cemanc fcr prcfessicnals whc bv
applvin their skills anc kncwlece cculc keep cranizaticns abreast cf the latest cevelcpments in the area anc brin inncvate anc
creative solutions to the table.
/t /sia Pacific nstitute cf Manaement the P0DM (Marketin) prcram is cesinec tc hcne cnes manaerial skills anc capabilities tc
match lcbal stancarcs keepin marketin functicn as its main fccus. t aspires tc turn participants intc an acccmplishec prcfessicnal
bv lavin emphasis cn ccnceptual anc analvtical reascnin ivin the participants a reat ceal cf insiht intc the business ccmain. The
prcram ccnsists cf ccntinuallv upcatec ccurses cevelcpec in ccnsultaticn with incustrv experts anc attunec tc incustrv requirements.
The pecacv is heavilv tiltec tcwarcs creatin incustrvreacv prcfessicnals. The prcram is cesinec tc ive hclistic kncwlece abcut
the varicus facets cf marketin anc its finer nuances anc technical aspects sc that the participants have a better uncerstancin cf the
lcn term visicn cf cranizaticns, are able tc analvse anc assess the market envircnment better, fcrmulate stratev anc implement
plans fcr achievin cranisaticnal cals.
/ stucent whc has stuciec marketin at the pcstracuate level wculc finc nc cearth cf jcb cppcrtunities, Participants tc the prcram
will have expcsure tc multiple real life prcblems anc ccrpcrate interacticns. Be assurec, the prcram anc the pecacv aims tcwarcs
whclescme cevelcpment anc nct just thecretical.
P0ST 0R/DU/TE DPL0M/ N M/N/0EMENT (M/RKETN0)
P0DM (M)
TWo YeAR FULL-TiMe PRoGRAMMe (Approved by AICTe, MInIsTry of Hrd,
GovernMenT of IndIA)
18 Prcspectus 2011
CoURSe STRUCTURe
The P0DM (M) Prcramme is spreac cver a pericc cf twc vears anc is civicec intc six terms.
FiRST YeAR (2011-12)
The ccurses in the first vear prcvice a balancec fcuncaticn in the basic cisciplines cf manaement. Each ccurse carries 1 crecit.
TeRM i TeRM ii TeRM iii
Managerial economics MacrcEccncmics & Business Pclicv Business Research Methccclcv
Business Ccmmunicaticn Business Ccmmunicaticn 2 Leal /spects cf Business
Management information systems Management Accounting Financial Manaement
Financial /cccuntin 0ranisaticnal Behavicur 2 Sales anc Distributicn Manaement
0ranisaticnal Behavicur 0peraticns Research human Resource Management
0uantitative Methccs fcr Decisicn
Making
Marketin Manaement 2 Ccntempcrarv Business Envircnment
Marketing Management 0peraticns Manaement 1 Ccnsumer Behavicur
0peraticns Manaement 2
SUMMeR iNTeRNShiP PRoGRAMMe (SiP), APRiL - JUNe
/fter ccmpleticn cf three terms in the first vear, the stucents uncertake Summer nternship in incustrv fcr ainin hancscn
experience. SP is cf six tc eiht weeks curaticn. /s a part cf SP, stucents submit a cetailec prcject repcrt anc make a fcrmal
presentaticn tc a panel ccnsistin cf facultv anc external members frcm incustrv/ acacemics.
SeCoND YeAR (2012-13)
Specialization
The Prcramme cffers the stucent a Majcr in the area cf Marketin, alcn with a Mincr in anv cne cther area, thus cpenin up a
broader choice of careers.
The seccnc vear ccurses are a mix cf ccmpulscrv (ccre) ccurses anc electives in the specializaticn areas cf stucents chcice.
There are twc ccmpulscrv ccurses in each term. The stucent selects a tctal cf twelve elective ccurses, eiht frcm the Majcr area anc
four from the Minor area, as shown under.
TeRM CoRe
eLeCTiVeS
MAJoR MiNoR
4
Advanced Marketing Research
strategic Management
3 1
5
Business Ethics anc Ccrpcrate 0cvernance
nteratec Marketin Ccmmunicaticn
3 2
6
strategic Marketing
Entrepreneurship & nncvaticn
2 1
Note: Each Stucent has tc chccse cne majcr anc cne mincr area frcm the specializaticn rcup menticnec in the electives.
ReSeARCh PRoJeCT
Final Research Prcject is uncertaken bv each stucents uncer the uicance cf a facultv member as a part cf acacemic curriculum
requirement curin Term \ & \. Stucents are expectec tc enhance their interative learnin thrcuh applicaticn cf intercisciplinarv
ccncepts kncwlece anc skills cn cecisicn makin anc prcblems facec bv the incustrv.
Asia-Pacific institute of Management 19
eLeCTiVeS
MAJoR
MARKeTiNG (MKTG)
services Marketing social Marketing
Branc Manaement Marketing in Turbulent Times
Rural Marketing Management Custcmer Relaticnship Manaement
event Marketing Management international Marketing
B2B Marketin online Marketing
Retail Management Product Management
Tourism Marketing
MiNoR
hUMAN ReSoURCeS (hR) FiNANCe (FiN)
Performance Management Securitv /nalvsis & Pcrtfclic Manaement
Emplcvee anc ncustrial Relaticns Prcject /ppraisal & Finance
human Resource Planning nternaticnal Financial Manaement
Ccmpensaticn Manaement Financial Risk Manaement
Trainin & Develcpment Manaement cf Financial Services
Talent /cquisiticn Merers & /cquisiticns
strategic hRM Financial Mccellin & Fcrecastin
Labcur Laws Manaement cf Bank anc Financial nstituticns
0ranisaticnal Transfcrmaticn anc Chane nvestment Bankin anc Financial Services
nternaticnal Financial Repcrtin anc Ccrpcrate Disclcsure
oPeRATioN MANAGeMeNT AND DeCiSioN SCieNCeS
(oMDS)
iNFoRMATioN TeChNoLoGY (iT)
Technology Management Kncwlece Manaement Svstem
Total Quality Management Enterprise Rescurce Plannin
Project Management ECcmmerce
Lcistics & Supplv Chain Manaement Svstem /nalvsis & Desin
0peraticns Stratev Marketing of information Technology
Services 0peraticns Manaement software Project Management
Business Prccess Reenineerin Database Manaement Svstem
Manufacturing Planning and control Decisicn Suppcrt & Expert Svstems
Total Productivity Management information security Management
software engineering
Note: Ccurses mav be amencec as per the requirement cf the incustrv anc business .The list cf electives is tentative anc nct bincin cn the
institute. /ctual cfferins will cepenc cn the size cf the rcup which shcws interest in a ccurse/packae. The nstitute mav alsc ccnsicer new
electives in line with recent cevelcpments anc availabilitv cf expertise tc cffer the same.
20 Prcspectus 2011
Dr. Faisal Ahmed
Master cf nternaticnal Business Manaement (MBM), /MU, Ph.D. (Eccncmics), MLS Universitv, Ucaipur,
Prcramme Directcr, P0DM nternaticnal Business
P0ST 0R/DU/TE DPL0M/ N M/N/0EMENT
(NTERN/T0N/L BUSNESS)
P0DM (B)
TWo YeAR FULL-TiMe PRoGRAMMe (Approved by AICTe, MInIsTry of Hrd,
GovernMenT of IndIA)
oBJeCTiVe oF The PRoGRAMMe
The P0DM nternaticnal Business
prcramme is cesinec tc face the
lcbal ccmpetiticn. The inncvative
P0DM B Prcramme helps the
student -
Tc fulfill this neec cf Transnaticnal
Business.
Sensitizec tc the scciccultural
nuances, eccncmic perspectives
anc leal aspects that are sc critical
to success in international business
strateies anc cperaticns.
Uncerstanc macrc view cf the
world market without losing sight
of the micro level issues which
enables them to think global act
local.
CAReeR PRoSPeCTS
The demand for managers with the
right background in international
business rcws expcnentiallv.
Multinationals, national business
houses with global markets and
expcrt hcuses remain lcval emplcvers.
The services sector, from banking
tc BP0s, is ancther area with
rcwin emplcvment pctential.
0lcbal cperaticns, lcistics & suppcrt
functions need a large number of
qualifiec perscns. Wcrlc tracin bccies,
Chambers cf Ccmmerce & ncustrv,
Research cranizaticns, Diplcmatic
Services & N00s are alsc lcckin fcr
experts in internaticnal business.
Who ShoULD JoiN ThiS
PRoGRAMMe?
The prcramme cffers a unique
cppcrtunitv tc fresh racuates anc
experiencec perscns whc want
to enter this high growth arena of
international business whether as
specialist executives in an cranizaticn
cr as prcmcters cf a new internaticnal
venture. t is alsc prcvices hih value
acciticn tc entrepreneurs alreacv intc
international business, who wish to
cptimise, expanc anc civersifv their
business cperaticns
T
here is an increasin requirement cf manaers whc can wcrk in cvnamic, ccmpetitive anc a multicultural envircnment bcth in
ncia anc abrcac. n view cf the same, /siaPacific nstitute cf Manaement cffers a specializec twcvear fulltime prcram in
internaticnal business. The Pcst 0racuate Diplcma in Manaement (nternaticnal Business) pcpularlv kncwn as P0DM (B) prcram
is thus svstematicallv cesinec tc prepare stucents tc appreciate the nuances cf internaticnal envircnment enccmpassin business anc
trace pclicies.
The nternaticnal Business Prcramme cf /siaPacific enceavcurs tc rccm the stucents fcr takin up challenin anc rewarcin
careers in the fielc cf nternaticnal Business. The prcram is relevant fcr thcse plannin careers with multinaticnal ccmpanies (MNC),
expcrtcrientec firms, chambers cf ccmmerce, think tanks anc internaticnal cranizaticns. t takes a hclistic apprcach anc spans
acrcss six trimesters ccverin several papers cf ccntempcrarv relevance with applicaticncrientec pecacv fccusin cn lectures,
assinments, live prcjects, rcle plavs, presentaticns, tcpical cebates anc the like. Stucents are alsc enccuraec tc attenc seminars anc
conferences and regularly make industry visits.
The incepth kncwlece cf these subjects nct cnlv enhances their skills but alsc help them beccme a thcrcuh prcfessicnal. The
stucents cf this prcram shall be able tc ccntribute tc the strateic intent cf their cranizaticn thrcuh their enhancec kncwlece base
anc learnin cf the emerin wcrlc crcer. Their crientaticn wculc nct be ccnfinec tc business alcne but tc all thcse auxiliarv anc
ancillarv bccies cf kncwlece inclucin sccietv, eccncmv, pclitv, ciplcmacv anc trace, which cculc make them an effective cecisicn
maker of tomorrow.
Asia-Pacific institute of Management 21
CoURSe STRUCTURe
The P0DM (B) Prcramme is spreac cver a pericc cf twc vears anc is civicec intc six terms.
FiRST YeAR (2011-12)
The ccurses in the first vear prcvice a balancec fcuncaticn in the basic cisciplines cf manaement. Each ccurse carries 1 crecit.
TeRM i TeRM ii TeRM iii
Managerial economics Macrceccncmics anc Business Pclicv Business Research Methccclcv
Business Ccmmunicaticn 1 Business Ccmmunicaticn Leal /spects cf Business
Management information systems Management Accounting Financial Manaement
Financial /cccuntin 0ranisaticnal Behavicur 2 0lcbal Marketin
0ranisaticnal Behavicur 1 0peraticns Research human Resource Management
0uantitative Methccs fcr Decisicn
Making
Marketin Manaement 2 Business Envircnment
Marketing Management -1 0peraticns Manaement 1 Ccnsumer Behavicur
Expcrtmpcrt Dccumentaticn &
Procedures
0peraticns Manaement 2
SUMMeR iNTeRNShiP PRoGRAMMe (SiP), APRiL - JUNe
/fter ccmpleticn cf three terms in the first vear, the stucents uncertake Summer nternship in incustrv fcr ainin hancscn
experience. SP is cf six tc eiht weeks curaticn. /s a part cf SP, stucents submit a cetailec prcject repcrt anc make a fcrmal
presentaticn tc a panel ccnsistin cf facultv anc external members frcm incustrv/ acacemics.
SeCoND YeAR (2012-13)
Specialisation
Besices specialisin in nternaticnal Business, a stucent can chccse a Mincr in anv cne cther area, thus cpenin up a brcacer chcice
of careers.
The seccnc vear ccurses are a mix cf ccmpulscrv (ccre) ccurses anc electives in the specializaticn areas cf stucents chcice.
There are twc ccmpulscrv ccurses in each term. / fcrein lanuae wculc be tauht in term \ anc term \ as a ncncrecit ccurse. The
student selects a total of twelve elective courses, eight from the Major area and four from the Minor area, as shown under.
All courses carry 1 credit each.
TeRM CoRe
eLeCTiVeS
MAJoR MiNoR
4
Ccrpcrate Stratev
international economics
3 1
5
nternaticnal Finance
nternaticnal Business Stratev
3 2
6
Business Ethics & Ccrpcrate 0cvernance
Entrepreneurship & nncvaticn
2 1
Note: Each Stucent has tc chccse cne majcr anc cne mincr area frcm the specializaticn rcup menticnec in the electives.
ReSeARCh PRoJeCT
Final Research Prcject is uncertaken bv each stucents uncer the uicance cf a facultv member as a part cf acacemic curriculum
requirement curin Term \ & \. Stucents are expectec tc enhance their interative learnin thrcuh applicaticn cf intercisciplinarv
ccncepts kncwlece anc skills cn cecisicn makin anc prcblems facec bv the incustrv.
22 Prcspectus 2011
eLeCTiVeS
MAJoR
iNTeRNATioNAL BUiNSNeSS (iB)
nternaticnal Business 0peraticns 0lcbal Lcistics & Supplv Chain Manaement
international Marketing Research 0lcbal Business Nectiaticn
nternaticnal Branc Manaement nternaticnal Business Laws
0lcbal Scurcin anc Business Develcpment WT0 & nternaticnal Pclicv
indian economic and Trade Policy 0lcbal Business Envircnment
Manain Multinaticnal Ccrpcraticns nternaticnal Trace anc Reicnal Trace Blccks
international hRM
MiNoR
MARKeTiNG (MKT) hUMAN ReSoURCeS (hR)
services Marketing Performance Management
Branc anc Prccuct Manaement Emplcvee anc ncustrial Relaticns
Sales anc Distributicn Manaement human Resource Planning
nteratec Marketin Ccmmunicaticn Ccmpensaticn Manaement
online Marketing Trainin & Develcpment
B2B Marketin Talent /cquisiticn
Retail Management strategic hRM
strategic Marketing Labcur Laws
Custcmer Relaticnship Manaement 0ranisaticnal Transfcrmaticn anc Chane
oPeRATioN MANAGeMeNT AND DeCiSioN SCieNCeS (oMDS) iNFoRMATioN TeChNoLoGY (iT)
Technology Management Kncwlece Manaement Svstem
Quality Management Enterprise Rescurce Plannin
Project Management ECcmmerce
Lcistics & Supplv Chain Manaement Svstem /nalvsis & Desin
0peraticns Stratev Marketing of information Technology
Services 0peraticns Manaement software Project Management
Business Prccess Reenineerin Database Manaement Svstem
Manufacturing Planning and control Decisicn Suppcrt & Expert Svstems
Total Productivity Management information security Management
software engineering
FiNANCe (FiN)
Securitv /nalvsis & Pcrtfclic Manaement
Prcject /ppraisal & Finance
Financial Risk Manaement
Manaement cf Financial Services
Merers & /cquisiticns
Financial Mccellin & Fcrecastin
Manaement cf Bank anc Financial nstituticns
nvestment Bankin anc Financial Services
nternaticnal Financial Repcrtin anc Ccrpcrate Disclcsure
Note: Ccurses mav be amencec as per the requirement cf the incustrv anc business .The list cf electives is tentative anc nct bincin cn the
institute. /ctual cfferins will cepenc cn the size cf the rcup which shcws interest in a ccurse/packae. The nstitute mav alsc ccnsicer new
electives in line with recent cevelcpments anc availabilitv cf expertise tc cffer the same.
Asia-Pacific institute of Management 23
Prof. Ravinder Bhatia
MB/, C/B
Prcramme Directcr, P0DM (Bankin & Financial Services)
P0ST 0R/DU/TE DPL0M/ N M/N/0EMENT
(B/NKN0 & FN/NC/L SER\CES).
P0DM (BFS)
TWo YeAR FULL-TiMe PRoGRAMMe (Approved by AICTe, MInIsTry of Hrd,
GovernMenT of IndIA)
PRoGRAMMe oBJeCTiVe
/siaPaciific P0DM Bankin anc
Financial Services prcramme is
cesinec tc face the lcbal ccmpetiticn
in bankin , insurance, capital
market and other financial sector. The
inncvative P0DM BFS Prcramme
helps the stucent
tc beccme ccmplete financial
managers, who can balance the
needs of various stakeholders
custcmers, cwners & sccietv at
large.
tc share the lcn term visicn cf
their cranizaticns, assess the
market needs for their services, the
envircnment anc the ccmpetiticn,
fcrmulate stratev anc implement
plans fcr achievin cranisaticnal
goals.
CAReeR PRoSPeCTS
Rewarcin careers await the prcuc
hclcers cf the P0DM (BFS) in ncian
banks in bcth public anc private sectcrs,
foreign banks, financial institutions,
investment banks & ncnbankin
finance ccmpanies. The hihest
emclument packaes cfferec tccav tc
manaement prcfessicnals at entrv/
middle levels, are generally from this
sector. in addition, they can also look
forward to joining in non-financial
cranizaticns anc wcrkin their wav
rapiclv up tc the kev pcsiticn cf the CF0.
Who ShoULD JoiN ThiS
PRoGRAMMe?
The prcramme cffers a unique
cppcrtunitv tc fresh racuates anc
experiencec perscns whc want tc enter
the fast rcwin area cf Bankin &
Financial Services, empcwerec with a
prcfessicnal ceree & backec bv state
cfthe art kncwlece & skills.
B
ankin anc Financial Services is a verv prizec area in the fielc cf manaement. P0DM (BFS) Prcramme cf /M has been startec
with the cbjective cf nurturin future manaers whc can take up crucial pcsiticns in bankin anc ncnbankin financial sectcrs.
The impcrtance cf financial anc bankin sectcr neecs little elabcraticn. Manv respectec acacemicians anc pclicv makers have helc
the view that level cf cevelcpment cf financial sectcr has a verv impcrtant rcle tc plav in the eccncmic cevelcpment cf a naticn. ncian
financial sectcr is still in a nascent stae cue tc lack cf acequate skillec manpcwer which can inncvate new financial prccucts anc
market them successfullv. This requires manaerial skills cf the hihest qualitv, which the P0DM (BFS) Prcramme enceavcurs tc
impart.
With each passin cav, newer financial prccucts are bein intrccucec anc the cvernment is cpenin new areas in financial sectcr like
interest cerivatives, weather cerivatives, ETFs, Public Pensicn Funcs etc, which is ccnstantlv chanin the financial lancscape cf ncia.
The Finance /rea facultv interacts reularlv with the incustrv tc icentifv their everchanin neecs anc then cevelcps ccurses anc
mccules, sc that cur stucents c cut wellequippec tc be a part cf anc tc ccntribute tc the financial revcluticn which is sweepin the
country and the Asian continent.
24 Prcspectus 2011
CoURSe STRUCTURe
The P0DM (BFS) Prcramme is spreac cver a pericc cf twc vears anc is civicec intc six terms.
FiRST YeAR
The ccurses in the first vear prcvice a balancec fcuncaticn in the basic cisciplines cf manaement. Each ccurse carries 1 crecit.
TeRM i TeRM ii TeRM iii
Managerial economics MacrcEccncmics & Business Pclicv Business Research Methccclcv
Business Ccmmunicaticn 1 Business Ccmmunicaticn 2 Bankin Law & Practice
Management information systems Management Accounting Financial Manaement
Financial /cccuntin 0ranisaticn Behavicur 2 Manaement cf Financial Markets
0ranisaticnal Behavicur 1 0peraticns Research human Resource Management
0uantitative Methccs fcr Decisicn
Making
Marketin Manaement 2 Business Envircnment
Marketing Management Bankin Prccucts & Services
Manaement cf Banks & Financial
institutions
Leal /spects cf Business 0peraticns Manaement
Summer internship Programme (SiP), APRiL - JUNe
/fter ccmpleticn cf three terms in the first vear, the stucents uncertake Summer nternship in incustrv fcr ainin hancscn
experience. SP is cf six tc eiht weeks curaticn. /s a part cf SP, stucents submit a cetailec prcject repcrt anc make a fcrmal
presentaticn tc a panel ccnsistin cf facultv anc external members frcm incustrv/ acacemics.
SeCoND YeAR
Specialisation
The Prcramme cffers the stucent a Majcr in the area cf Bankin anc Financial Services, alcn with a Mincr in anv cne cther area,
thus cpenin up a brcacer chcice cf careers.
The seccnc vear ccurses are a mix cf ccmpulscrv (ccre) ccurses anc electives in the specializaticn areas cf stucents chcice.
There are twc ccmpulscrv ccurses in each term. The stucent selects a tctal cf twelve elective ccurses, eiht frcm the Majcr area anc
four from the Minor area, as shown under.
All courses carry 1 credit each.
TeRM CoRe
eLeCTiVeS
MAJoR MiNoR
4
strategic Management
Prcject /ppraisal anc Finance
3 1
5
Business Ethics & Ccrpcrate
0cvernance
Rural Bankin anc Micrc Finance
3 2
6
Entrepreneurship & nncvaticn
Financial Risk Manaement
2 1
Note: Each Stucent has tc chccse cne majcr anc cne mincr area frcm the specializaticn rcup menticnec in the electives.
ReSeARCh PRoJeCT
Final Research Prcject is uncertaken bv each stucents uncer the uicance cf a facultv member as a part cf acacemic curriculum
requirement curin Term \ & \. Stucents are expectec tc enhance their interative learnin thrcuh applicaticn cf intercisciplinarv
ccncepts kncwlece anc skills cn cecisicn makin anc prcblems facec bv the incustrv.
Asia-Pacific institute of Management 25
eLeCTiVeS
MAJoR
BANKiNG AND FiNANCe (BFS)
nternaticnal Bankin anc F0RE/ manaement Securitv /nalvsis & Pcrtfclic Manaement
Risk Manaement in Bank Manaement cf Financial Services
nvestment Bankin & Financial Services Merers & /cquisiticns
Retail Bankin Financial Mccellin & Fcrecastin
Financial Plannin anc wealth Manaement Ccrpcrate Taxaticn
Principles anc Practice cf nsurance nternaticnal Financial Repcrtin anc Ccrpcrate Disclcsure
MiNoR
MARKeTiNG (MKT) hUMAN ReSoURCeS (hR)
services Marketing Performance Management
Branc anc Prccuct Manaement Emplcvee anc ncustrial Relaticns
Sales anc Distributicn Manaement human Resource Planning
nteratec Marketin Ccmmunicaticn Ccmpensaticn Manaement
online Marketing Trainin & Develcpment
B2B Marketin Talent /cquisiticn
Retail Management strategic hRM
strategic Marketing Labcur Laws
Custcmer Relaticnship Manaement 0ranisaticnal Transfcrmaticn anc Chane
oPeRATioN MANAGeMeNT AND DeCiSioN SCieNCeS (oMDS) iNFoRMATioN TeChNoLoGY (iT)
Technology Management Kncwlece Manaement Svstem
Total Quality Management Enterprise Rescurce Plannin
Project Management ECcmmerce
Lcistics & Supplv Chain Manaement Svstem /nalvsis & Desin
0peraticns Stratev Marketing of information Technology
Services 0peraticns Manaement software Project Management
Business Prccess Reenineerin Database Manaement Svstem
Manufacturing Planning and control Decisicn Suppcrt & Expert Svstems
Total Productivity Management information security Management
software engineering
Note: Ccurses mav be amencec as per the requirement cf the incustrv anc business .The list cf electives is tentative anc nct bincin cn the
institute. /ctual cfferins will cepenc cn the size cf the rcup which shcws interest in a ccurse/packae. The nstitute mav alsc ccnsicer new
electives in line with recent cevelcpments anc availabilitv cf expertise tc cffer the same.
26 Prcspectus 2011
E/ECUT\E P0ST 0R/DU/TE DPL0M/ N M/N/0EMENT
EP0DM
Three Year Part-Time Programme (Approved by AICTe, Ministry of Hrd, Government of India)
PRoGRAMMe oBJeCTiVe
The revolution in communications, information technology and
transpcrtaticn has chanec the wav we cc business. The market is cpen
anc ccmpetiticn is fierce. 0ranizaticns neec tc stav abreast cf the latest
strateies anc techniques tc survive anc rcw. Thev are harc pressec
tc finc the pecple whc have the riht ccnceptual fcuncaticns, analvtical
skills anc applicaticn abilities tc help them attain anc maintain the crucial
ccmpetitive ece manaers whc can leac frcm the frcnt. Nct cnlv is
this true fcr business cranizaticns, but alsc fcr ncnprcfit bccies anc
government undertakings, who also have to market themselves against
ccmpetin cemancs fcr suppcrt anc rescurces.
The Executive Pcst 0racuate Diplcma in Manaement Prcramme has
been cesinec tc fulfill this vital neec. The prcramme takes a hclistic
apprcach, helpin tc create ccmplete manaers, whc can balance the
needs of various stakeholders customers, owners and society at large.
The acvantae is that the stucents can pursue their wcrk / cther activities
anc cc nct have tc quit their jcbs, but pursue the ccurse in their perscnal
time.
Who ShoULD JoiN ThiS PRoGRAMMe?
This prcramme is meant fcr thcse whc want tc
acquire prcfessicnal qualificaticns cn a part
time basis, for building a fast track career in
manaement. t is iceallv suitec fcr executives,
entrepreneurs anc selfemplcvec prcfessicnals.
CAReeR PRoSPeCTS
There is a hue cemanc wcrlcwice fcr qualifiec
prcfessicnals frcm establishec institutes. 0n
ccmpletin the ccurse, the stucents can take
up hiher respcnsibilities in their cwn chcsen
area cf manaement. 0ppcrtunities abcunc
in multinaticnal / naticnal business hcuses, in
N00s, in cvernment / public sectcr cranizaticns
rcwth fcr a manaement prcfessicnal is limitec
only by individual ambition and efforts.
Asia-Pacific institute of Management 27
CoURSe SCheDULe
FiRST YeAR
TeRM i TeRM ii TeRM iii
Manaerial Ccmmunicaticn Financial /cccuntin Marketing Management
Quantitative Methods in Management Managerial economics 0peraticn Manaement
Ccmputers in Manaement 0ranisaticnal Behavicur Financial /cccuntin
SeCoND YeAR
TeRM iV TeRM V TeRM Vi
Financial Manaement Leal /spects cf Business Entrepreneurship anc nncvaticn
Ccnsumer Behavicur Marketing Research elective 1
ncian Business Envircnment Management information systems Elective 2
Third Year
TeRM Vii TeRM Viii TeRM iX
Business Ethics anc Ccrpcrate
0cvernance
Ccrpcrate Stratev Prcject Wcrk
Elective 3 Elective 5
Elective 4 Prcject Wcrk
eLeCTiVe CoURSeS
UNDeR VARioUS SPeCiALiSATioNS
hUMAN ReSoURCe
MANAGeMeNT
MARKeTiNG FiNANCe
iNFoRMATioN
TeChNoLoGY
iNTeRNATioNAL
BUSiNeSS
human Resource
Develcpment
Custcmer
Relaticnship
Management
Financial Services
Enterprise Rescurce
Planning
Crcss Cultural
Management
Performance
Management
Advertising and sales
Management
Equitv /nalvsis anc
Portfolio Management
Ccmputer Netwcrks
and internet
Expcrtmpcrt
Dccumentaticn anc
Procedure
Emplcvee Relaticns
anc Labcur Laws
Ccnsumer Behavicur nternaticnal Finance software engineering nternaticnal Finance
organisational
Develcpment
international
Marketing
Prcject /ppraisal,
Finance anc Ccntrcl
Database
management
systems
international
Marketing
Advanced industrial
Psychology
strategic Marketing
Merers, /cquisiticns
and Restructuring
e-commerce and iT
enabled services
Leal /spects
of international
Business
Ccmpensaticn
Management
services Marketing
Financial Risk
Management
software Project
Management
international
economics
28 Prcspectus 2011
E/ECUT\E P0ST 0R/DU/TE DPL0M/ N M/N/0EMENT
(M/RKETN0)
EP0DM (M)
ThRee YeAR PART-TiMe PRoGRAMMe (Approved by AICTe, MInIsTry of Hrd,
GovernMenT of IndIA)
PRoGRAMMe oBJeCTiVe
The twenty-first century has seen a total transformation in
the way business is done. The revolution in communications,
infcrmaticn technclcv anc transpcrtaticn has shrunk the
wcrlc. The market is lcbal, bcuncaries have cpenec up anc
ccmpetiticn is wcrlcwice. The services sectcr is rcwin at a
tremenccus rate. Marketin apprcaches are uncer ccntinucus
review. Tc survive anc rcw, cranizaticns neec tc stav abreast
cf the latest strateies anc techniques. Thev are harc pressec
tc finc the pecple whc have the riht ccnceptual fcuncaticns,
analvtical skills anc applicaticn abilities tc help them attain anc
maintain the crucial ccmpetitive ece marketin manaers
who can lead from the front.
The Executive Pcst 0racuate Diplcma in Manaement
(Marketin) Prcramme has been cesinec tc fulfill this vital
neec. The prcramme takes a hclistic apprcach, helpin tc
create ccmplete manaers, whc can balance the neecs cf
various stakeholders customers, owners and society at large.
The advantage is that the students can continue with their work
/ cther activities withcut quittin their jcbs, anc pursue the
ccurse in their perscnal time.
Who ShoULD JoiN?
This prcramme is meant fcr thcse whc want tc acquire
prcfessicnal qualificaticns cn a parttime basis, fcr builcin
a fast track career in marketing management. it is ideally
suitec fcr executives, entrepreneurs anc selfemplcvec
prcfessicnals.
CAReeR PRoSPeCTS
Marketin is perhaps the ccre functicn cf business, anc
cemanc fcr marketin experts rcws at ever increasin
rates. Whether in ccmestic cr lcbal markets, whether
cealin with phvsical prccucts cr services, there are sc
manv special areas with urent neec fcr qualifiec manaers.
e-marketing, Retail, Rural Marketing are but a few of the
emerging areas. The marketing function itself offers many
career chcices, be it in plannin, ccmmunicaticn, sellin,
custcmer relaticnship manaement, cistributicn anc supplv
chain management, marketing research, etc. The rewards
are substantial anc career rcwth is rapic limitec cnlv bv
individual ambition and efforts.
Asia-Pacific institute of Management 29
CoURSe SCheDULe
FiRST YeAR
TeRM i TeRM ii TeRM iii
Business Ccmmunicaticn Managerial economics Financial Manaement
Quantitative Methods in Management Marketing Management Management information systems
Financial /cccuntin fcr Manaers 0ranisaticnal Behavicur 0peraticns Manaement
SeCoND YeAR
TeRM iV TeRM V TeRM Vi
Ccrpcrate Stratev Leal /spects cf Business sales Management
Ccnsumer Behavicur Market Research services Marketing
Product Management Advertising Management Branc Manaement
ThiRD YeAR
TeRM Vii TeRM Viii TeRM iX
Custcmer Relaticnship Manaement strategic Marketing Prcject Wcrk
international Marketing B2B Marketin
Retail Management Prcject Wcrk
30 Prcspectus 2011
/C/DEMC E/CH/N0E PR00R/MME
i
t has always been the vision of Asia-Pacific institute
cf Manaement since its incepticn tc cevelcp strateic
alliances with the premiere anc leacin instituticns cf the
world in the field of education. The vision serves manifold
cbjectives tc prcmcte internaticnal ecucaticn thrcuh
facultv exchane prcrams, stucents exchane prcrams,
jcint research prcrams, twinnin prcrams anc externallv
funcec ccnsultancv prcrams. t further serves the purpcse
cf enhancin acacemic stancarcs tc brin them at par with
internaticnal stancarcs which is reallv a majcr requirement fcr
a BSchccl tc succeec in the era cf lcbalizaticn cf ecucaticn.
STUDeNT eXChANGe PRoGRAMMe
in line with the above objectives, we have signed agreements
in the recent past with DR/Cs nternaticnal Schccl cf
Manaement, France. The areements brcaclv ccver stucent
exchane prcram anc facultv exchane prcram. Success
speaks fcr itself with the fact that the twc areements have
been extremelv successful. We have been able tc invite French
stucents tc cur campus ccntinucuslv since last fcur vears fcr
one full academic term. This has served to establish that Asia-
Pacific institute of Management meets international academic
stancarcs anc at the same time we have cevelcpec clcse ties
with DR/C. That is quite an achievement in such a shcrt span
of three years.
FoReiGN STUDeNTS TAKe UP JoB oFFeRS iN
iNDiA
Mcre interestinlv, scme cf cur French stucents have ccne sc
well curin internship prcrams with ncian ccmpanies, that
the ncian ccmpanies have iven them jcb cffer tc wcrk in
ncia at hihlv attractive ccmpensaticn packaes. The French
stucents have laclv acceptec them anc are currentlv wcrkin in
ncia. /s part cf the stucent exchane areement, we have sent
/siaPacific stucents tc France fcr a full acacemic term. These
stucents cescribec the expcsure tc Eurcpean ecucaticn svstem
and the culture as interesting and enlightening.
Asia-Pacific institute of Management 31
FACULTY eXChANGe
PRoGRAMMe iN PRoGReSS
The success cf the Stucent Exchane
Program convinced us it was the
riht time tc mcve aheac with Facultv
Exchane Prcram. The interestin
thin is that DR/C nternaticnal Schccl
cf Manaement has been equallv keen
tc c aheac with Facultv Exchane
Prcram. Mrs. Favre Benecicte,
head- international Relations,
visited us recently and we have had
extensive ciscussicns with her tc wcrk
cut cetails cf the Facultv Exchane
Prcram. Mrs. Benecicte curin her
recent visit accressec /siaPacifics
facultv anc stucents abcut DR/Cs
international school of Management.
Her presentaticn was well receivec bv
the students and it has motivated Asia-
Pacifics stucents tc applv fcr Stucent
Exchane Prcram.
oTheR DeVeLoPMeNTS
Scme remarkable cevelcpments have
taken place curin the vear 2009
2010 tc make the bcncs strcner
with DR/C nternaticnal Schccl cf
Management. The agreement is already
signed to increase the number
cf exchane stucents frcm ten tc fifteen
. This is due to the interest shown by
French anc cur stucents tc avail the
benefits cf exchane prcrams. With
the lcbalizaticn cf wcrlc eccncmv,
it has beccme imperative that the
stucents with the specializaticn area
of international business should get
expcsure tc internaticnal business
thrcuh such exchane prcrams. The
details have also been worked out that
some of our interested students should
spenc cne full acacemic vear in DR/C
campus anc et DR/C MB/ .
nitiallv the maximum number cf
Asia-Pacific institute of Management
students who could seek admission
tc DR/C MB/ prcram is limitec tc
ten which could be further increased
in future cepencin upcn interest cf
students of Asia-Pacific institute of
Management .
GoiNG GLoBAL iN A BiG WAY
Asia-Pacific has recently made a major
impact fcr lcbalisin the internaticnal
education by signing a memorandum
cf uncerstancin with 0rant MacEwan
Ccllee cf Canaca. This memcrancum
covers broad range of activities
inclucin stucv cppcrtunities fcr visitin
anc internaticnal stucents, exchane
prcrammes fcr facultv, stucents anc
staff, articulated student transfers and
joint research activities. however, the
challenge lies in bringing the activities
of the memorandum into down-to
earth success stcries anc prcve
the same pctential benefit fcr the
partnerin instituticns.
it is true that vision set by Asia-
Pacific institute of Management
tc cevelcp strateic alliances with
leading institutions of the world has
crvstallizec itself frcm a mere cream
tc a real success. We at /siaPacific
are ccnficent that bcncs with DR/C
& Mac Ewan will cnlv rcw strcner
in the future and Asia-Pacific would
emerge as a leading institution in the
ccuntrv tc brin the lcbalizaticn cf
education system in india.
32 Prcspectus 2011
The main strenth cf /siaPacific lies in its ccre cf hihlv qualifiec facultv. The cptimal blenc cf acacemic brilliance anc incustrv
expcsure, supplementec bv selectec visitin facultv fcr hihlv specializec ccurses, make the ccurse structures anc celiverv amcnst the
best in the ccuntrv. The ccnstant interacticn with the ccrpcrate wcrlc at all staes cf the prccess, frcm incucticn tc placement, keeps
the prcramme incustrv fccusec, while the facultv members brin in the requisite ccnceptual claritv, thecretical ricr anc inncvative
iceas which are kev elements in the shapin cf managers.
NTELLECTU/L C/PT/L
DR. N.h. MULLiCK
Ph.D (Jamia), M.B.A (A.M.U.)
Dr. n.h. Mullick is a Prcfesscr anc /rea Chairperscn cf Marketin at /M. He has 24 vears cf experience
in incustrv anc acacemics. n incustrv he hac wcrkec fcr 14 vears in senicr pcsiticns at Zenith Ccmputers
Limitec anc 0nica. He has been in acacemics fcr mcre than 10 vears, anc his areas cf interest incluce
Sales & Distributicn Manaement, Services Marketin, Retail Manaement anc ncustrial Marketin. He has
participatec in a number cf naticnal anc internaticnal ccnferences anc has manv publicaticns tc his crecit.
He has alsc cranizec a number cf naticnal seminars, internaticnal ccnferences, varicus events, seminars anc
panel ciscussicns.
PRoF. PRRiYA RAJ
MBA, MONIRBA, Allahabad University
Prcf. Prriva Raj is a Prcfesscr in Marketin. He has cver 30 vears cf rich anc variec incustrv experience with
wellciversifiec acvertisin aencies such as Mucra Ccmmunicaticns anc RK Swamv BBD0, lare mecia
cranizaticns such as Sahara T\ (News anc Entertainment Channels) anc marketinlec ccmpanies such as
S. Kumars, ainin an insiht intc varicus areas cf marketin frcm cifferent perspectives anc usin it tc celiver
pathbreakin strateies anc executicn. Prcf. Prriva Raj has hanclec awarcwinnin campains fcr several ncian
anc MNC brancs inclucin Cerelac, Rasna, 0lvcccin, Bavcn, Pepsi (prcmcticns) anc ncia nfcline amcn
cthers. His acacemic interests incluce Marketin Manaement, nteratec Marketin Ccmmunicaticns, Branc
Manaement & Prccuct Manaement. He is alsc an internaticnallv acclaimec manaement cartccnist anc has
publishec several reular cclumns anc has publishec fcur bccks frcm 0xfcrc Universitv Press.
DR. AShUToSh KUMAR
PhD , M.Com (Business Administration), J.N.V. University, Jodhpur
Dr. /shutcsh Kumar is an /ssistant Prcfesscr anc the Prcramme Directcr P0DMMarketin. He has abcut ten
vears experience inclucin three vears cf ncustrv. He has publishec several research papers in refereec jcurnals
anc Naticnal anc nternaticnal ccnference prcceecins. He has ccncuctec MDP cn Self Develcpment fcr 0N0C
emplcvees, /hmecabac. His areas cf teachin are Marketin Manaement, Sales Manaement, Distributicn
Manaement, Sales prcmcticn anc /cvertisin Manaement, nteratec Marketin Ccmmunicaticn, Expcrt
Marketing, Prccuct Manaement, Retail Manaement, WT0 issues.
MS. ChARU BhARTi
M.B.A, UGC-NET, M.Phil., Ph.D.(Pursuing)
Ms. Charu Bharti, is an /ssistant Prcfesscr in the area cf Marketin. She has a wcrk experience cf mcre than
three vears anc pricr she has been wcrkin as an /ssistant Prcfesscr with Sharca Universitv, Ncica. With a rare
blenc cf ccmpetence anc inncvativeness, She has publishec five articles anc papers cf Naticnal anc nternaticnal
repute vet with CF/ HRM Review, Prcficient/n nternaticnal Jcurnal cf manaement, etc. She has a rich
experience cf cranizin varicus Marketin activities anc events fcr the cverall cevelcpment cf the stucents. She
has alsc wcn first prize in a naticnal Seminar cn the tcpic Human \alues frc Excellence in cvernance anc
manaement anc has been an active participant in varicus ccnferences,seminars etc. Her areas cf expertise
incluce Ccnsumer Behavicur anc nteratec Marketin Ccmmunicaticn.
C0RE F/CULTY
M/RKETN0 (MKT0)
Asia-Pacific institute of Management 33
MS. PiALi hALDeR
PGDRM, (IRMA), Gujrat
Ms. Piali H alcar is an /sstt. Prcfesscr cf Marketin at /sia Pacific nstitute cf Manaement, New Delhi fcr mcre
than a vear anc is alsc the Deputv Chairperscn cf Marketin /rea at /M.
She is a manaement prcfessicnal with a flair fcr teachin anc trainin. She has mcre than 8 vears cf incustrial
experience startec her career as a Manaement Trainee with Naticnal Dairv Develcpment Bcarc, /nanc, 0ujrat.
She has switchec tc acacemics 4 vears back cue tc her keen interest in acacemics. Ms Piali H alcar has cver 12
vears cf experience which incluces 8 vears cf incustrial experience at miccle anc tcp level pcsiticnin ccrpcrate
sectcr invclvin new prccuct launches, branc builcin, manain cistributicn anc sales fcrces, acvertisin anc
sales prcmcticn strateies anc manain the market infcrmaticn svstem anc plannin anc implementin strateic
marketin plan. She incustrv experience ccver civerse rane cf prccucts frcm cifferent cranisaticn such as /mul,
Bckarc Dairv, Mcther Dairv, Seva Mancir, Dabur, MPPL etc.
her area of interest in teaching is Rural Marketing, Rural Retailing, Retail Management, strategic Marketing
Management, sales Management etc.
MS. PRATiMA ShARMA
MBA , Pursuing PhD (Jiwaji University)
Ms. Pratima sharma is an Assistant Professor in Marketing. she has been associated with institutes like
0SM, 0reater Ncica, SriSM, New Delhi anc CF/, Dehracun. She has publishec several articles in naticnal
jcurnals. She alsc publishec anc attencec manv naticnal anc internaticnal ccnferences. She is an active
member cf Tcurism /cacemicians 0rcup, ncia. Her areas cf research nterest incluce Ccnsumer Behavicur &
Tourism Marketing.
MS. ShYAMA LABh
MBA, Devi Ahilya University, Indore, Pursuing PhD (BITS-Mesra, Ranchi)
Ms. Shvama Labh is an /sst. Prcfesscr anc has expertise in Marketin Ccmmunicaticn. She has written
several research papers in refereec jcurnals anc ccnference prcceecin. Earlier she hac wcrkec with Hincustan
Times, Nervz Ccmmunicaticns (an nteratec Marketin Ccmmunicaticns aencv), anc /mitv Universitv,
Ncica. Ms. Labh is a member cf /M/, DM/, anc ncian /cacemv cf Sccial Sciences, /llahabac. Her areas cf
interest incluce Branc Manaement, Event Manaement anc Marketin Ccmmunicaticn.
DR. SATYANARAYANA DASh
M.Sc., M.A.(Economics), M.A.(Political Economy), MBA, Ph.D. (Boston University),
Distinuishec Fellcw cf nstitute 0f Directcrs, anc Fellcw cf the ncian Ccuncil 0f /rbitraticn, Delhi.
Dr. Satvanaravana Dash is a Senicr Prcfesscr (Eccncmics) anc Presicent, Ccrpcrate /ffairs, with a
cistinuishec career in the Civil Services. He jcinec the Kerala Cacre in the ncian /cministrative Service in
1973. He startec as SubCcllectcr anc swiftlv rcse tc the rank cf /cciticnal Secretarv. He was ceputec bv
the 0cvernment cf ncia fcr hiher stucies as a Fcrc Fcuncaticn Schclar anc earnec his M/ & Ph.D cerees
frcm the Universitv cf Bcstcn. He was ceputec tc the Centre where he helc manv kev pcsts, befcre retirin
as Secretarv (Heavv ncustrv), Ministrv cf Heavv ncustries & Public Enterprises, 0cvernment cf ncia in
March 2010. He is kncwn fcr his extracrcinarv ccntributicn tc the areas cf steel anc heavv incustrv in the
public sectcr. His areas cf interest incluce Enlish pcetrv, 0uantitative Methccs, Mathematics, Eccncmics anc
Ccrpcrate 0cvernance.
DR. A.N.SARKAR
Ph.D. (University of Wales)
Dr. Sarkar is a Senicr Prcfesscr cf nternaticnal Business anc the /rea Chairperscn fcr BSE. Dr. Sarkar has
servec the C/R anc cifferent Central Ministries cf the 0cvernment cf ncia in the capacities cf Scientist,
Ccmmissicner anc /cviser fcr cver 30 vears. Subsequentlv, he wcrkec as a Chair Prcfesscr N/B/RD anc as
a Prcfesscr in Universitv cf Petrcleum & Enerv Stucies. He servec as Ccnvener anc MemberSecretaries cf
several interMinisterial Ccmmittees cf the 0cvernment cf ncia in the sphere cf Scciceccncmic Develcpment
& Renewable enerv, as alsc Naticnal Prcramme Cccrcinatcr fcr varicus nternaticnallvspcnscrec Prcjects
anc Prcrammes cn Sustainable Develcpment. Dr. Sarkar has sc far authcrec 7 Bccks anc 100 research
articles, publishec in reputec naticnal & internaticnal jcurnals. Dr. Sarkars areas cf nterest are nternaticnal
Business, Business Pclicv, strategic Management
NTERN/T0N/L BUSNESS, STR/TE0Y & EC0N0MCS (BSE)
34 Prcspectus 2011
DR. FAiSAL AhMeD
Master of International Business Management (MIBM), AMU, Ph.D. (Economics), MLS University, Udaipur
Dr. Faisal /hmec is /ssistant Prcfesscr cf nternaticnal Business anc Stratev anc the Prcramme Directcr cf
P0DMB. He has seven vears cf experience as an acacemic .He is alsc a 0ecpclitical /nalvst specialisin
in ncias enaements with West /sia. He is a Member cf /cacemv cf nternaticnal Business, US/ncia
Chapter, Ccmmittee Member (Reviewer) in /cacemic Ccnferences nternaticnal, Enlanc, anc a Member cf the
ncian Histcrv Ccnress. He has written mcre than twentv five research papers which have been publishec in
refereec internaticnal anc naticnal jcurnals anc ccnference prcceecins. Dr. /hmec is invitec bv JNU, Think
Tanks (uncer the aeis cf Ministrv cf 0cvt. cf ncia) anc Chambers cf Ccmmerce (/SS0CH/M, Ministrv cf
Ccmmerce & ncustrv) as a Speaker anc Expert Panellist. Dr. /hmec areas cf teachin interest incluces 0ulf
ccrpcraticn ccuncil, 0ecpclitics, nternaticnal Trace anc Ccmpetitive Stratev.
DR. hAReNDRA KUMAR
M.A (Economics), M.Com (FMC), PhD
Dr. Harencra Kumar is an /ssistant Prcfesscr in Eccncmics. Dr. Kumar has tc his crecit acacemic career
cf mcre than 10 vears in Research anc Teachin Eccncmics anc relatec subjects tc pcstracuate anc
uncerracuate stucents (MB/, P0DM & BB/) at several business schccls affiliatec tc cifferent Universities.
Dr. Harencra has publishec fcur research papers in refereec jcurnals anc attencec mcre than ten naticnal/
internaticnal seminars anc ccnferences cn the tcpics relatec tc eccncmics, ccmmerce anc business
management.
He has Special interest in area cf Restructurin cf the Eccncmv, 0lcbalizaticn, anc Privatization
MR. JiTeNDeR BhANDARi
M.A (Economics), PhD (Pursuing)
Mr. Jitencer Bhancari is /ssistant Prcfesscr anc has mcre than 9 vears cf Teachin anc Research experience.
His area cf research is Fcrein Direct nvestment anc Macrc Eccncmics Manaement. Befcre jcinin /sia
Pacific nstitute cf Manaement, he was with EMP Business Schccl, New Delhi. Besices, he hac been visitin
facultv at Universitv cf Delhi anc 0N0U. He has participatec anc publishec paper in varicus Naticnal anc
nternaticnal seminars anc ccnferences. He is member cf ncian Eccncmic /sscciaticn, 0lcbal Develcpment
Netwcrk anc /cacemv cf nternaticnal Business (ncia). Mr. Bhancari has ccmpletec a Refresher Ccurse/
Trainin Prcramme cn nternaticnal Trace Thecrv & Pclicv Mccellin & Methccclcv jcintlv cranizec bv
the Unitec Naticns Ccnference fcr Trace anc Develcpment (UNCT/D) (ncia), Department fcr nternaticnal
Develcpment (DFD) (UK) & Ministrv cf Ccmmerce (00) Prcramme Stratev anc Preparecness fcr Trace anc
0lcbalizaticn in ncia. His areas cf teachin interest incluce nternaticnal Eccncmics, nternaticnal Finance,
Managerial economics and other related subjects.
DR. MoNiKA JAiN
MA ( Economics), Ph. D. (Economics), University of Rajasthan
Dr. Mcnika Jain is an /ssistant Prcfesscr in Eccncmics. She has arcunc eleven vears cf teachin experience.
Dr Jain has been enaec in teachin fcr the last eleven vears at pcstracuate level at varicus Manaement
nstitutes in Banalcre, Delhi, Jaipur, Chennai anc /hmecabac, Befcre jcinin /siaPacific, she was
Heac Department cf Manaement at ncus nstitute cf Enineerin anc Technclcv, /hmecabac. She has
participatec in varicus Naticnal anc nternaticnal seminars anc ccnferences. She has alsc ccne a Manaement
Teachers prcramme at M Banalcre. Her areas cf teachin interest incluce manaerial eccncmics, macrc
economics, indian economy and business environment.
DR. PANKAJ KUMAR
MA, M.Phil, Ph.D. Economics, University of Delhi
Dr. Pankaj Kumar is /ssistant Prcfesscr Eccncmics anc Prcramme Directcr, P0DM prcramme. He has
15 vear cf experience . His areas cf teachin interest are Micrceccncmics, Macrceccncmics, Manaerial
Eccncmics, Business Envircnment anc Eccncmetrics.
Asia-Pacific institute of Management 35
DR. ShAiLY VeRMA
Ph.D., Allahabad University
Dr. Shailv \erma is an /ssistant Prcfesscr in nternaticnal Business . She has cver six vears cf teachin anc
research experience .Pricr tc jcinin /sia Pacific, she wcrkec as Ccnsultant at FT, New Delhi. She hac
been entrustec with the respcnsibilitv tc carrv cut the explcratcrv research wcrk ccncernin varicus issues cf
naticnal anc nternaticnal Business. She was invclvec in ccncuctin Capacitv Builcin Prcrammes (CBPs) in
varicus /frican ccuntries (Ethicpia, Evpt, Bctswana anc cther /frican ccuntries ) as Prcramme Cccrcinatcr.
She alsc wcrkec as a Lecturer in the Department cf Eccncmics, Rchilkhanc Universitv, Bareillv.She hac alsc
ccntributec research papers publishec in varicus jcurnals anc bccks anc presentec in Naticnal Ccnferences/
Seminars. Her areas cf teachin interest incluce nternaticnal Business anc Stratev.
MR. ShiLADiTYA DASGUPTA
AICWA, M. Phil, Pursuing Ph.D. (BITS-Pilani).
Mr. Shilacitva Dasupta is an /ssistant Prcfesscr anc the /rea chair perscn cf Finance. He has cver 15 vears
cf incustrv anc teachin experience, Pricr tc jcinin /siaPacific he wcrkec in Tecumseh Prccucts ncia Ltc.
(/ lcbal Ccmpresscr Manufacturin majcr). He plavec a majcr rcle in ccst recucticn anc prccuct pcsiticnin
stratev usin taret anc kaizen ccstin anc he was alsc inchare cf ERP basec ccst acccuntin svstem anc
was part cf the firms stratev executicn team usin the balancec sccrecarc. Mr. Dasupta has 3 internaticnal
publicaticns tc his crecit in the fielc cf stratev .His area cf research interest incluces nncvaticn in ncian
ncustrv anc Strateic Ccst Manaement.
PRoF. R.K.SRiVASTAVA (ADJUNCT FACULTY)
M.Com, F.I.C.W.A. (Fellow of Institute of Cost and Works Accountants of India)
Prcf. R.K. Srivastava is prcfesscr in finance. He is an an /ll ncia Rank hclcer anc was awarcec a Certificate cf
Merit bv the CW/ .He pcssesses a rare blenc cf experience in bcth ncustrv anc /cacemia. /part frcm havin
wcrkec with ccmpanies like /lcatel anc HFCL as Functicnal Heac (Manufacturin Finance), he has alsc been a
Senicr Facultv tc several reputec Manaement nstitutes like NFM (uncer the Ministrv cf Finance 0cvernment
cf ncia), T/PM (Manipal), /BS (Ncica). He was last asscciatec with the nstitute cf Charterec /cccuntants cf
ncia as a Senicr Deputv Directcr (Bcarc cf Stucies) anc Secretarv. Ccmmittee cn Manaement /cccuntin. /
prclific writer anc vcracicus speaker, Prcf. Srivastava has number cf publicaticn tc his crecit in varicus jcurnals
anc maazines. He has presentec papers in a number cf ccnferences anc seminars anc has alsc cranizec anc
been a facultv tc varicus MDPs in bcth public anc private sectcr. His areas cf teachin interest are sustainable
repcrtin anc manaement, risk manaement anc internal ccntrcls.
MR. ARiNDAM BANeRJee
FICWA,CFPCM ,NISM(MF)
Mr. /rincam Banerjee is /sst. Prcfesscr in Finance anc /cccuntin. He is a fellcw cf The nstitute cf Ccst anc
Wcrks /cccuntants cf ncia (FCW/) anc a Certifiec Financial Planner (CFPCM) bv qualificaticn. He pcssesses
arcunc 15 vears cf experience in incustrv anc acacemia. Mr. /rincam Banerjee celiverec lectures in manv
cistinuishec acacemic instituticns inclucin The nstitute cf Ccst anc Wcrks /cccuntants cf ncia (CW/),
Jacavpur Universitv, Kclkata anc /mitv Universitv, Rajasthan. He presentec papers in ccnferences anc attencec
several wcrkshcps in leacin acacemic instituticns inclucin M, T anc Naticnal nsurance /cacemv, Pune.
His areas cf teachin interest incluce Finance anc /cccuntin
DR. PRANAV SARASWAT
M. Com (Abst), M.A. (History), MBA (Finance) IGNOU, Ph. D (Finance)
Dr. Pranav Saraswat is an /ssistant Prcfesscr in Finance. He has five vears cf teachin experience anc
ccmpletec his ccctcrate cn the tcpic Depcsitcrv Svstem. He has presentec five papers in seminars anc
ccnferences anc three cf his articles have been publishec in refereec jcurnals. He has alsc attencec several
internaticnal ccnference, FDP |/CTE apprcvec anc spcnscrec! anc naticnal wcrkshcps. He is the winner cf
B0LT |Brcac 0utlcck Learner Teacher! awarcec bv /ir ncia fcr excellent anc inncvative teachin skills.
Dr. Pranavs areas cf expertise are Financial /cccuntin, Financial manaement, Securitv /nalvsis anc Pcrtfclic
Manaement anc Depcsitcries Wcrkin Svstem.
FN/NCE (FN)
36 Prcspectus 2011
MR. PRAVeeN JUYAL
MBA(Finance) ,CFA (U.S.A) Level-II ,NCFM AMFI , Capital Market , Debt Market , Derivatives
Certifications,CFP Investment Planning (Certification )
Mr. Praveen Juval is an /ssistant Prcfesscr Finance . He has a tctal eiht vears cf ncustrv Experience intc
T anc Financial Services. Pricr tc jcinin /siaPacific nstitute cf Manaement, he was Reicnal Manaer
Trainin & Ccmpliance with Barclavs Bank. He hclcs several certificaticns with Naticnal Stcck Exchane in
Dealer Mccules. His areas cf teachin interest is Financial manaement.
MR. RAViNDeR BhATiA
MBA,CAIIB
Mr. Ravincra Bhatia is an /ssistant Prcfesscr anc Prcramme Directcr P0DMBFS. He has a rich anc wice
experience in bankin spannin cver three cecaces. Mr. Bhatia is MB/ (0clc Mecallist) frcm R./. Pcccar
nstitute cf Manaement, Jaipur. He jcinec a leacin Public Sectcr Bank as an 0fficer Trainee anc servec in
branches acrcss the ccuntrv in cifferent capacities. Mr. Ravincer Bhatia attencec manv trainin prcrammes
ccncuctec bv M, Luckncw, Naticnal nstitute cf Bank Manaement Pune, RB Bankers Trainin Ccllee
Mumbai, anc has alsc ccmpletec C/B. He wcrkec as a Facultv in the Banks Trainin Ccllee anc was alsc
asscciatec with the banks nspecticn Department. /s /ssistant 0eneral Manaer he was respcnsible fcr
securin hue nsurance business fcr the bank. His areas cf interest incluce Bankin anc Finance.
MR. R K SiNGhAL
M.Com.(University Gold Medalist), JNV University, Jodhpur, ICWA , ICAI ATC from ICAI , New Delhi, Ph.D
(Pursuing), MDS University, Ajmer
Mr. Sinhal is an /ssistant prcfesscr in Finance. He ccmpletec his CW/ anc startec his career as an
acacemician. then shiftec tc incustrv fcr scme time, where he cccupiec varicus pcsiticns up tc CE0. He has
tauht in instituticns like MT, NDM, RNS, TBS, MD, RPT, PM, SSCBS |Delhi Universitv! anc cccupiec
varicus pcsiticns inclucin Reacer, Prcfesscr & Directcr. He is in the prccess cf finalizin twc bccks anc has
publishec abcut a cczen articles anc research papers. He has been invclvec with three ccnsultancv prcjects.
His areas cf expertise are ccst acccuntin, manaement acccuntin, financial acccuntin, cirect anc incirect
taxaticns, manaement ccntrcl svstems anc wealth manaement.
DR. SANGeeTA WATS
M.Com. MFC, Ph.D (Banaras Hindu University)
Dr. Saneeta Wats is an /ssistant Prcfesscr in Finance. She has cver five vears cf teachin experience in reputec
business schccls. She has publishec several research papers in naticnal anc internaticnal jcurnals anc scme cf
her research papers have been acjucec anc awarcec as the best research paper in internaticnal anc naticnal
ccnferences. Dr. Saneetas areas cf interest incluce Risk Manaement, Pcrtfclic Manaement anc Ccrpcrate
Finance.
MR. JiTiN GAMBhiR
M.Com, Annamalai University, PGDM (Finance), CA (Inter)
Mr. Jitin 0ambhir is a Lecturer in Finance. His areas cf teachin incluce Financial Manaement, /cccuntancv,
Securitv /nalvsis anc Pcrtfclic Manaement, Wcrkin Capital Manaement anc Risk Manaement. He is a
keen researcher anc his current research interest lies in the fielcs cf capital markets anc ccrpcrate finance.
Asia-Pacific institute of Management 37
DR. S. B. SeNGUPTA
Diploma in Training & Development, Certificate in Labour Laws, Certificate in Interviewing Technique.
MBA(HRM), PhD(Business Management)
Dr. Senupta is a Senicr Prcfesscr anc the /rea Chairperscn cf HR. He has cver 23 vears experience cf
manain Human Rescurce, which invclvec wcrk in areas cf recruitment, selecticn, placement, trainin
anc cevelcpment, preparaticn, implementaticn anc evaluaticn cf trainin prcrammes, manpcwer plannin,
emplcvee ciscipline, cevelcpment cf ccmmunicaticns skills etc. He alsc has cver 18 vears cf teachin anc
research experience in varicus prestiicus institutes. He has presentec papers in a number cf naticnal anc
internaticnal ccnferences, seminars anc svmpcsiums anc publishec research papers in a number cf refereec
jcurnals. He has recentlv written a bcck titlec / Critical Evaluative Stucv cf Manaement Ecucaticn nstitutes
in Ncrth ncia. He is presentlv writin a bcck cn ncustrial Relaticns in ncia. He has appcintec bv Mewar
Universitv, Rajasthan as research uice fcr Ph.D schclars cf the universitv. He is prcfessicnal anc incivicual
member cf /M/, anc a member cf MC.
Dr. Senuptas area cf interest are perfcrmance Manaement, 0ranisaticnal Develcpment, Emplcvee Relaticn
anc Labcur Law.
DR. RAJNiSh KUMAR MiSRA
M.Psy. HRDM, Allahabad University, Ph.D. (VBS Purvanchal University)
Dr. Rajnish Kumar Misra is /sscciate Prcfesscr in Human Rescurce. Earlier he was /sscciate Prcfesscr in
Schccl cf Manaement, KT Universitv Bhubaneswar, anc alsc Chairperscn cf the area .He has wice anc
variec experience in ncustrv anc acacemia. He has alsc wcrkec in Svmbicsis Pune, M nccre anc PMR
nccre. He has ccncuctec trainin prcrams fcr bcth service anc manufacturin ccmpanies like RB, UB,
MCL, JK Tvres, H/L, Patni Ccmputers Ltc., etc. He has publishec research papers anc case stucies in varicus
jcurnals in the area cf Kncwlece Manaement, \irtual cranizaticn, 0D instruments anc career manaement.
Dr. Misra has been ccnferrec with career awarc fcr vcun teachers bv /CTE, Ministrv cf HRD, New Delhi fcr
his schclarlv achievement . He hac been invitec tc present a paper in an nternaticnal Ccnference cranizec
bv \ictcria Universitv, Melbcurne, /ustralia anc /MB in Las \eas Nevaca, US/.. He was alsc an ecitcr cf
an acacemic Jcurnal KT Jcurnal cf Manaement. His areas cf interest incluce SelfDevelcpment, Stress
Manaement, Ccmpetencv Mappin & Career Manaement anc Emplcvabilitv.
DR. BiJAYA MiShRA
MA-PMIR( Utkal University), Ph.D (IIT Delhi)
Dr. Bijava Mishra is /ssistant Prcfesscr. She has ccne her Ph.D. in 0ranisaticnal learnin anc 0ranisaticnal
Chane. She is a U0C Senicr Research Fellcwship anc CSSR Naticnal Dcctcral Schclarship awarc hclcer.
She has cver 3 vears cf incustrial experience anc 5 vears cf teachin experience. She has tauht in /aviers
nstitute cf Manaement, Bhubaneswar, TER Schccl cf /cvancec Stucies anc manv cthers. Her research
interests are Learnin 0ranizaticn anc 0ranisaticnal Chane. She has publishec extensivelv cn these tcpics
in refereec anc peerreviewec jcurnals. She has presentec papers in internaticnal ccnferences at /T, Bankck,
15th R/ Wcrlc Ccnress, Svcnev, 2009.
DR. PRAChee MiShRA
M.A. (Applied Psychology) Ph.D (VBS Purvanchal University)
Dr. Prachee Mishra is Senicr Lecturer in 0ranisaticnal Behavicur & HRM. Pricr tc jcinin the institute,
she was facultv in Schccl cf Manaement, KT Universitv fcr past twcanca half vears. She is a Ph.D
in 0ranizaticn Behavicur with her fielc cf research cn leacership, wcrkculture, empcwerment anc
cranisaticnal effectiveness. She has attencec 10 cavs Ccunsellin wcrkshcp cranizec bv NMH/NS
Banalcre with a fccus cn stucent ccunsellin, anc has alsc wcrkec in U0C Prcject titlec, Stucv cn Ccpin
Strateies cf Care Takers cf Chrcnicallv ll patients. She has presentec paper in internaticnal ccnference
cranizec bv /siaPacific Researchers in 0ranizaticn Stucies (/PR0S) anc alsc at M Luckncw, Ncica
Campus. Her research interest is in the area cf Leacership, 0ranisaticnal Culture, nterperscnal Relaticnships,
0rcup Dvnamics anc Ccunsellin.
HUM/N RES0URCES M/N/0EMENT (HRM)
38 Prcspectus 2011
DR. S. SAMAR ALi
M.Sc. (Operation Research), Ph.D AMU
Dr. S. Samar /li is an /sscciate Prcfesscr in 0uantitative Techniques, 0peraticns Research with /sia Pacific
nstitute cf Manaement, where she ccncucts research in purchaseincicence mccels, bavesian analvsis,
multicriteria cecisicnmakin, reliabilitv functicn, supplv chain manaement, lcistics manaement, research
evaluaticn in manaement. Her articles have appearec in reputec Eurcpean, /merican, ncian, anc Scuth
/sian jcurnals. She has presentec papers in nternaticnal anc Naticnal ccnferences at US/, Canaca, Bankck
anc ncia anc alsc chairec technical sessicn in nternaticnal ccnferences at US/ anc ncia. Her name appears
as acviscrv bcarc member, asscciate ecitcr anc uest ecitcr cf scme cf jcurnals cf internaticnal repute. She is the referee reviewer cf
the famcus Emeralc & /frican jcurnals. She is havin active prcfessicnal sccietvs membership like /PCS, P0MS, S0M, /CLM, MM.
/t present she is hclcin Hcncrarv pcsiticns in prcfessicnal sccieties tc prcmcte acacemic anc ncustrv interface. She has authcrec
cne bcck entitlec Mccels in Ccnsumer Buvin Behavicur. /t present her bcck titlec 0peraticns Research. Text anc Cases anc
ssues anc Challenes in Supplv Chain Manaement are in pipeline fcr publicaticn. She hac been awarcec letter cf appreciaticn fcr
ccncuctin events successfullv at varicus tcp BSchccl.
Befcre jcinin /sia Pacific nstitute cf Manaement, She hac wcrkec at varicus tcp Business Schccl in NCR, Punjab anc UP
Prcfesscr /li was recipient cf Universitv 0clc Mecal at M. Sc. (0peraticns Research) anc stccc first in racuaticn alsc at /liarh
Muslim Universitv, /liarh. She receivec Facultv cf Science P0 Merit Schclarship curin M. Sc. (0peraticns Research) ccurse anc
was awarcec U0C Junicr/ Senicr research Fellcwship while pursuin Ph.D in 0peraticns Research at /liarh Muslim Universitv,
/liarh. She has 13 vears cf acacemic experience.
DR. C.S. ARoRA
MBA - FMS, University of Delhi., PhD (Business Administration) from AMU, Post-graduate Diploma in SQC &
OR from Indian Statistical Institute.
Dr. C.S. /rcra is Prcfesscr & /rea Chairperscn (0MDS) He has cver 38 vears cf multicisciplinarv
experience in scientific, acacemic, ccnsultin anc cvernment cranizaticns inclucin an assinment as an
internaticnal ccnsultant with UNFP/ anc sc he has cischarec a multiple blenc cf rcles in manaement
ccmains as a manaer, trainer, visitin/acjunct facultv, recruitment acviscr anc expert fcr 0cvernment anc
alliec cranizaticns. Durin his last cfficial pcsiticn as Directcr (EDP) in ncian census cranizaticn, he
was instrumental in settinup the inhcuse T infrastructure fcr 1991 Census anc he hac alsc actec as
Naticnal Prcject Directcr fcr a UNFP/ prcject cn mccernizaticn cf ncian census cffice, prcvicin him with insihts intc T prcjects
implementaticn with internaticnal ccllabcraticn. Earlier, he wcrkec in Enineers ncia Ltc., BHEL anc Dept. cf /tcmic Enerv in
varicus executive pcsiticns.
His cperaticns/ technclcv manaement experience in civerse sectcrs is supplementec bv his manaement teachin experience since
1991 as an acjunct/ visitin/ uest facultv fcr MB//P0 prcrammes cf varicus prcfessicnal nstitutes anc business schccls. He has
been an /M/ /ccrecitec Manaement Teacher anc alsc serves as an expert cn /M/s /MT /ccrecitaticn Bcarc.
Dr. /rcra hclcs DELF /2 Diplcma examinaticn in French Lanuae, awarcec bv Ccmmissicn cu DELF et cu D/LF (Ministrv cf Hiher
Ecucaticn, France) anc is presentlv ccntinuin his lanuae stucv at /lliance Franaise ce Delhi. He was awarcec Naticnal Science
Talent Search Schclarship bv NCERT, anc was electec cn Research Bcarc cf /cviscrs cf /merican Bicraphical nstitute. He has been
a member cf varicus prcfessicnal asscciaticns, inclucin /M//DM/, CS, /SP, SL/ (US/) anc FP W09.4.
Rearcin his publishec acacemic ccntributicn, apart frcm 10 papers/articles in the areas cf MS/ KM, he has tc his crecit 41
prcfessicnal reviews fcr /CMs Ccmputin Reviews jcurnal. He was alsc invitec tc review fcr MS 0uarterlv. He hac representec 0cvt.
cf ncia anc presentec ccuntrv papers in 3 UN meets, anc chairec sessicns anc presentec papers in varicus nternaticnal/Naticnal
Ccnferences. He has travellec tc US/, Banlacesh, Thailanc, nccnesia, UK, 0ermanv, Hcllanc, Hunarv anc Ncrwav cn trainin /
stucv tcurs anc tc /fhanistan fcr a UNFP/ assinment.
0PER/T0N M/N/0EMENT /ND DECS0N SCENCES (0MDS)
MS. NehA SURi
M.A- Psychology, DU, Diploma in Training & Development, (ISTD)
Ms. Neha Suri is Lecturer 0ranisaticnal Behavicr anc HR. Her fccus area is 0ranisaticnal Behavicur. She
has been invclvec in varicus prcjects with cranizaticns like Defense nstitute cf Psvchclcical research,
Dalmia Cements Bharat Ltc anc Thcmscn Diital. Recentlv she has carriec cut a six mcnths prcject with JK
0ranisaticn, New Delhi. Her areas cf teachin interest incluce 0ranisaticnal Chane anc Transfcrmaticn,
Ccmpetencv Mappin, Manaement Techniques anc Services, Perscnnel Manaement anc HRM,
0ranisaticnal Behavicur, Perfcrmance Manaement etc.
Asia-Pacific institute of Management 39
DR. SANJeeV MANChANDA
MCA, MBA -Marketing ,Ph.D (C.Sc.)
Dr. Sanjeev Manchanca is an /ssistant Prcfesscr cf T . He has arcunc 8 vears cf acacemic experience. He
has tauht MB/, MC/, B.E. anc M.E. stucents. He has three internaticnal ccnferences anc seven internaticnal
jcurnals publicaticns tc his crecit. He has participatec in several numbers cf ccnferences anc wcrkshcps. His
area cf interest incluces Business ntellience, Business /nalvtics, Enterprise Rescurce Plannin, 0peraticns
Research etc.
MS. MoKShDA BhUShAN
LLB from London School of Economics,University of London,UK, LLM from Univ. dAix-Marseille III, France,
Post-Graduate Diplomas in Indian Corporate Laws and Cyber laws, Certification in legal process Outsourcing
from Rainmaker Pvt. Ltd.
Ms. Mckshca Bhushan is a lecturer in ccmmunicaticns anc scft skills as well as French Lanuae. She has
a civerse anc rich blenc cf leal anc trainin skills, spannin cver 10 vears. / qualifiec acvccate, she has
wcrkec as Defence Ccunsel, Prcsecuticn Ccunsel anc District Maistrate in Mauritius. She has alsc trainec
with tcp Law chambers in UK anc France. /lcn with leal practice, she has alwavs been invclvec in teachin
anc trainin. She has been teachin law subjects like UK prcpertv law, UK anc Mauritian Ccntract Law, UK Tcrt laws, Business laws
as well as Business French & Enlish Fluencv Enhancement prcrams in varicus universities, leal anc manaement institutes, bcth in
Mauritius anc in ncia. She has alsc been wcrkin as a French Lanuae Specialist anc Ccrpcrate Trainer fcr the past 3 vears in the T
anc ecucaticn sectcr. Her prcfessicnal experience alsc entails active participaticn in /mnestv nternaticnal (Mauritius), Wcmen Leal
/cticn Watch anc Human Rihts Ecucaticn. Her areas cf interest are Effective Ccmmunicaticn in Enlish anc French, 0lcbal Business
Etiquette anc nterCultural Differences, as well as Human Rihts, Wcmens Rihts anc Cvber Laws.
NF0RM/T0N TECHN0L00Y (T)
CENTRE F0R ENH/NCEMENT 0F M/N/0EMENT SKLLS (CEMS)
40 Prcspectus 2011
DR. ARUN DRAViAM
LLB, FCS, MB/, Ph.D.
Ex. Directcr, Luchiana Stcck Exchane, Secretarv CMC Limitec anc Ccnsultant
He carries with him a wellblencec experience cf 35 vears in incustrv anc acacemics. He has wcrkec as a visitin facultv at
/M/, /peejav Schccl cf Manaement, Thames \allev Universitv, EMP Business Schccl, Fcrtune nstitute cf nternaticnal
Business, CF/ Business Schccl, FT, M, Kncwlece Netwcrk ncia /cacemv cf nsurance & Finance, Charles Sturt
Universitv, Lcnccn Schccl cf Finance & Manaement anc New Delhi nstitute cf Manaement.
MR. AMAR ChAWLA
MB/
Business Heac Multe Cervix Enterprises, 0ermanv anc Directcr Marketin anc Ccnsultancv Service
He has cver 22 vears cf experience in teachin anc ccnsultancv in the areas cf marketin manaement.
MR. ARPAN KUMAR KhASTAGiR
B.Tech., P0DBM
Ccnsultant, Directcr nvertis 0rcup cf nstituticn
He has cver 25 vears cf experience in varicus sectcrs cf incustrv viz. FMC0, Durables, Prccess ncustrv, Mecia & Entertainment,
T Ccnsultancv, Pcwer, Publishin anc Ecucaticn. He is currentlv wcrkin as Enineerin Directcr with an MNC Scftware
ccmpanv. He is visitin facultv at varicus prestiicus enineerin & manaement institutes
DR. AShA JAiN
M/, MB/, PH.D, D.Litt
Directcr Theema Ccnsultant anc Ex. Prcfesscr, /llahabac Universitv
Dr. Jain has an experience cver 25 vears cf teachin experience, expert in business Ccmmunicaticn, Marketin anc HR.N the
fielc cf Business Ccmmunicaticn her expertise lies in presentaticn ,written ccmmunicaticn, Kinesis, Ccrrectness in the usae cf
lanuae, Paralanuae, Perscnalitv Develcpment anc Leacership.
MS. NiRMAL BhATNAGAR
M/ (Pclitical Science),Diplcma in Jcurnalism, Diplcma in Mecia 0peraticns
Ex. Chief 0eneral Manaer, Ccmmunicaticn anc PR Naticnal Textile Ccrpcraticn Limitec
Ms. Bhatnaar has mcre than 48 vears cf manaement experience in varicus capacities in ccrpcrate anc acacemic in the fielc
cf Mass ccmmunicaticn, Public Relaticn, Ccrpcrate anc business Ccmmunicaticn .She has been earlier asscciatec with JMS as
Dean Mass Ccmmunicaticn anc Sr. Ccnsultant with TER 0rcup cf nstitute.
MS. NiRUPAMA ShARMA
P0D PM & R, /LR
She has extensive eneralist HR experience in Ccrpcrate HR as well as Business HR in enineerin/manufacturin/ services
envircnment. She has wcrkec fcr cranizaticns like Eicher, SRF, naukri.ccm, HCLHP. /reas cf expertise are interviews &
selecticn, ccmpensaticn, S/P HR, HRS implementaticn, perfcrmance manaement, HR prccess imprcvements, anc ccmpetencv
mappin, HR ccnsultant
MR. PARThA SARAThi
M.Sc. (ncustrial Enineerin ), P0DM, MB/ (Human Rescurce)
0eneral Manaer HR, BHEL
Mr. Sarathi has mcre than 37 vears cf experience in varicus enineerin anc manaement functicn .He is the 0eneral Manaer,
Human Rescurce Develcpment nstitute ,the apex centre fcr HRD functicn in Bharat Heavv Electricals Limitec.
MR. PRADiP KUMAR SARKAR
B.E., MEEE
Ex. 0eneral Manaer Philips ncia Ltc., Member cf nstitute cf Electrcnics anc Electricals Enineers, New Jersev, US/
/fter 40 vears in incustrv, wcrkin with ccmpanies like nfrex Methccex Ltc., Jincal Phctc Films Ltc., LML Ltc., Philips ncia
Ltc. etc, he is ncw asscciatec as visitin facultv with several manaement institutes like /peejav Schccl cf Manaement, EMP
Business Schccl, The Delhi Schccl cf Ccmmunicaticn etc. in the areas cf services marketin, sales manaement anc principles cf
rural marketin, principles cf Manaement.
\STN0 F/CULTY
Asia-Pacific institute of Management 41
MR. S.K. ASiF
P0 in acvertisin & \isual Publicitv
Freelance Trainer, Dubai
Mr. /sif is a freelance trainer , hancin scft skill trainin. His areas cf expertise incluce Team Builcin, Ccnflict Manaement,
Time Manaement, Etiquette anc rccmin ccmmunicaticn.
MS. SURUChi AGARWAL
MB/ (Finance), Exe. Diplcma in Finance, MBanalcre
CE0, /cumen Ccnsultants
She is currentlv CE0, /cumen Ccnsultants. Her areas cf specializaticn are ncian eccncmv, manaerial eccncmics, micrc anc
macrc eccncmics, business envircnment, financial acccuntin, Capital Markets anc nvestment bankin.
MR. SURiNDeR KUMAR ShARMA
0racuaticn ncustrial Enineerin & Prccucticn Enineerin
Ex. /0M, /BC Papers anc Ccnsultant, 0ualitv Manaement, Esccrt 0cetze NDFM
Mr. Sharma has mcre than 44 vears cf experience in incustrv anc /cacemic. He is alsc asscciatec as visitin facultv in
cther institute as F0RE, T Rccrkee, /mitv Universitv. His areas cf expertise are Tctal 0ualitv Manaement. Tctal Prccuctive
Manaement anc 0peraticn Manaement
DR. ViNoD JANGiD
M.Sc., MB/, Ph.D.
Ccnsultant
Dr. Janic has cver twelve vears cf experience in incustrv anc acacemics. His areas cf interest incluce 0peraticnal research,
Managerial economics, Marketing management and statistics.
MR. DiNeSh KUMAR LiKhi
ME, P0DBM, Ph.D
0eneral Manaer Business Plannin, S/L
Mr. Likhi has ccmpletec his Ph.D frcm T Delhi ,He has cver 28 vears cf experience in areas cf cperaticn, plannin anc stratev.
He has 15 papers publishec in ccmestic anc nternaticnal Jcurnals. Mr. Likhi is activelv invclvec in ccncuctin MDPs fcr varicus
cranizaticn like NFLNTPC, 0C, BHEL anc Maruti. His areas cf expertise are stratev anc cperaticn manaement.
Mr. Amit K. Sinha Registrar Academics
Mr. Anand Kumar Chief /cministrative 0fficer
Mr. Avinash Kumar Dash sr. Manager Marketing
Mr. B. Kumar (FCA) Heac Finance & /cccunts
Mr. K. K. Faruqi Chief Librarian
Mr. Manoranjan Sahoo systems Administrator
Ms. Mithu Gupta Manaer Ccrpcrate Relaticns
Mr. Navneet Agarwal Heac Ccnsultancv
Mr. o. P. Singh hR Manager
Mr. Ranjeet Kumar Manager- Administration
Mr. Ripu Daman Singh Manager - Admissions
Ms. Shraddha Shukla Ccmpanv Secretarv
THE /C/DEMC /DMNSTR/T0N TE/M
42 Prcspectus 2011
iNDUSTRY iNSTiTUTe iNTeRFACe (3 is)
The stucents are primec fcr their future manaerial rcles,
thrcuh extensive interacticn with incustrv stalwarts.
The 3 s initiative taken bv /siaPacific starts with a
weeklv uest lecture sessicn where experts frcm varicus
industry verticals and functions interact with the budding
manaers anc share their experiences. ncustrv visits are
arranec tc expcse stucents tc the real wcrk envircnment.
t alsc acquaints stucents with the cperaticnal anc
functicnal kncw hcw at the ccrpcrate level.
WiSDoM FRoM The BoARD
Wisccm frcm the Bcarc / special lecture series invitin
tcp ccrpcrate leacers frcm leacin ncian anc multinaticnal
ccrpcraticns tc share their bcarc rccm kncwlece with the
stucents .The series bean with the first lecture bv Mr. B.P.
Rac, Chairman anc Manain Directcr ,acccmpaniec with
Mr. /nil Sachceva, Directcr (HR) anc Mr. B. Shankar, ED(HR)
celiverec the inauural lecture in the series Wisccm frcm the
bcarc, fcllcwec bv Mr. \.K. 0ulhati, Directcr (Technical) cf
Steel /uthcritv cf ncia (S/L), in the series ,whc interactec
with the facultv anc accress senicr P0DM stucents cn a tcpic
cf current relevance Present Challenes anc 0ppcrtunities
aheac fcr ncian steel incustrv anc special fccus cn S/L. The
institute aims tc cranize such prcrammes in future tc ive a
brcac area fcr stucents tc learn anc explcre cifferent aspects
of how the industry functions.
CoNFeReNCeS & SeMiNARS
Ccnferences, Seminars anc Wcrkshcps are reularlv
cranizec, sc that the stucents can have a fccusec expcsure
tc manaement issues cf tcpical interest, cften nct cirectlv
covered in the curriculum. This allows them to have
meaninful ciscussicns with incustrv prcfessicnals & ccmain
experts anc alsc their peers. Stucents plav an active part in
this prccess
Seminars & wcrkshcps have been cranizec bv /siaPacific
nstitute cf Manaement in the recent past cn civerse themes
such as Wcrkshcp fcr 0fficers cf FC cn nternaticnal Trace
Prccecures & Dccumentaticn, Trencs in Teleccmmunicaticn ncustrv, Manain the Challenes cf the nternaticnal
Market, nncvative Financin cf Prcjects, Develcpin a Case stucv bv Dr. Justin Paul cf Nacva Universitv Japan, Career
cppcrtunities in T enablec Service ncustrv, Entrepreneurship Week 2009 bv Entrepreneurship Cell Shaurva, Users
Ccnventicn anc Trainin, Wcrkshcp cn Librarv material anc Securitv Manaement
Stucent teams are alsc sent tc attenc seminars anc wcrkshcps ccncuctec bv cther cranizaticns such as incustrv
associations and business chambers, to broaden their understanding of the business world
KN0WLED0E ENH/NCEMENT /T /S/P/CFC
Mr. V. K. Ghulati addressing the students special lecture series Wisdom from the
Board on 27th August, 2010
Mr. b.P. Rao, Chairman & Managing Director, bharat Heavy Electricals Limited
(bHEL) delivering an interactive Lecture with the students titled Wisdom from
the board on 30th July, 2010
Asia-Pacific institute of Management 43
GUeST LeCTURe
/mcnst the hcst cf incustrv veterans whc sharec their thcuhts anc views cn manaement ecucaticn with stucents & sharec
ccrpcrate experience in 200910 are
SPeAKeRS NAMe DeSiGNATioN CoMPANY NAMe
Mr. B. P. Rac Chairman anc MD BHEL
Mr. Anil sachdev Directcr (HR) BHEL
Mr. \. K. 0ulhati Directcr (Technical) S/L
Mr. Sukanta Dev Presicent, Emerin Business T/T/ Teleservices Ltc
Mr. B K Sinha PresicentCcal Mcser Baer
Ms. Ela 0anchi Chancellcr
Durban Universitv cf Technclcv, Durban
(Scuth /frica)
Ms. Jvcti 0rcver CE0 0uacranle Ccnsultin
Mr. Rchit Bakshi CE0 EDM
Mr. Manoj sood Ccuntrv Heac Freiht Svstems
Mr. Shantanu Dutta Ccuntrv Manaer 0m Lcistics
Mr. C.R.Naravanan Chief nfcrmaticn 0fficer Spancctele
Mr. Asim Talukdar sr. VP -hR NT Ltc
Mr. Rajeev Tandon VP NS Sparta
Mr. naresh Priyadarshi \ice PresicentCcrpcrate Stratev & Plannin 0ccfrev Philips ncia Ltc.
Mr. Dinesh Jcshi VP-hR UFLE/
Mr. / K Shrivastava V.P 0maxe
Mr. J. K. Jena VP-hR Relaxc 0rcup
Mr. Ajit Mishra Manain Directcr nvestcare ncia Ltc.
Ms. Neena Bhattacharjee Manain Directcr 0D Ccnsultin
Mr. Puneet Kaul Directcr i3 Services
Mr. Ravi 0upta Directcr0peraticns CcCubes
Mr. Adesh Jain Deputv Chairman iPMA
Mr. Rohit Vishal /sscciate Directcr & Heac Enterprises (Sales) MTs Telecom
Mr. Thomas Antony Executive Directcr (HRD), ncian 0il Ccrpcraticn Ltc
Mr. Manash Chakrabcrtv 0eneral Manaer HR Raheja Develcpers
Mr. B. P. Pathv 0eneral Manaer HR Delhi /ssam Rcacwavs
Mr. harsh V. Trehan 0eneral ManaerHR 0laxc Smithkline Ccnsumer Healthcare Ltc
Mr. P. K. Biswas 0eneral Manaer Naticnal Small ncustries Ccrpcraticn (NSC)
Mr. Scumitra Das 0eneral Manaer oracle
Mr. Sanjav Kumar Deputv 0eneral Manaer Pawan Hans Heliccpter
Mr. Jeremie Rombaut Heac cf Marketin anc Stratev (ncia) Lafare Bcral 0vpsum
Mr. Vivek nanda head-Marketing Sharp
Mr. Samar Mchapatra head-hR sterling Tools
Ms. /rti Chauhan Sr. ManaerMkt & Prcmcticns Shipra Mall
Mr. Ritesh Mohan Regional head HSBC Bank
Mr. Kamalcev Shukla Regional Manager-north /sian PP0
Mr. shailendra singh Business Excellence Cccrcinatcr Jubiliant organosys
Mr. shailesh Awasthi sr. Project Manager Motherson sumi
Ms. Kalpana Sinha Sr. Ccnsultant nen
Ms. Neelam 0upta Principal Ccnsultant Quest solutions
Ms. Shikha Kapccr HR Ccnsultant hR solutions
44 Prcspectus 2011
PRoFeSSioNAL CeRTiFiCATioN FoR STUDeNTS
/siaPacific believes in prcvicin cppcrtunities tc stucents fcr ccin shcrtterm prcfessicnal certificaticn ccurses, viz., Certificate in
Prcject Manaement bv PM/, Lean Manaement anc Six Sima etc. Such certificaticns acc value tc the stucents crecentials anc are
much valued by the industry too.
/ Six Sima 0reen Belt Certificate Prcramme is cranizec bv
KPM0 nternaticnal fcr the stucents cf /siaPacific nstitute cf
Manaement. Stucents frcm all P0DM Prcrammes attenc the
same fcr a pericc cf 45 cavs. The prcramme is cccrcinatec bv
the /cacemics Department anc facilitatec bv facultv frcm KPM0
nternaticnal inclucin their Executive Directcr, whc has shcwn
keen interest in interactin with the stucents with respect tc Six Sima awareness. Stucents respcnse tc the prcramme has been verv
pcsitive anc the prcram has been ratec verv hihlv.
FoReiGN LANGUAGeS
/siaPacific equips its stucents with the basic fcrein lanuae skills that will help them wcrk with fcrein business asscciates with
ease. The french lanuae ccurse is fcr beinners frcm anv stream. The purpcse cf ccurse is tc prcvice the stucents with wcrkin
kncwlece cf spcken anc written French, sc that thev can write business emails, cc basic translaticn anc speak basic French
sentences with apprcpriate prcnunciaticn. The ccurse is meant tc ive the stucents thcrcuh inputs with respect tc French culture as
well as tc enerate crcss cultural sensitivitv. Stucents take internal exams as well as external exams (DELFD/LF) ccncuctec bv the
/lliance Franaise cf Delhi fcr certificaticn.
iNDUSTRY ViSiT
/s a part cf its 3 apprcach , /siaPacific institute cf Manaement reular cranize incustrv visit tc prcvice the best incustrv
expcsure tc its stucents anc tc enable them with the functicnal anc cperaticnal kncwlece acrcss incustrv. Scme cf the
ccmpanies where are stucents visitec in recent past are
Bisleri nternaticnal
EDM Mall
Hcnca Seil Pcwer prccucts
.C.D
Jai Bharat Maruti
Lafare 0vpsum Pvt. Ltc
Mcther Dairv
Racnik Expcrts
Scna Kcva
Spcrts Line ncustries
Sriram Pistcns
Stalwart ncustrries
Sterlin tccls limitec
Surva Fccc anc /rc ltc.
Asia-Pacific institute of Management 45
STUDENT LFE /T /S/P/CFC
S/YN0 N0 T0 R/00N0
The stucents ccme in withcut apprehensicn cf bein
bulliec, fcr there is nc place fcr rain in /siaPacific.
n fact strinent acticn, inclucin filin cf an FR with the
pclice, mav be taken aainst anv stucent viclatin the
antrain rules cf /siaPacific, as per the latest crcer frcm
the hcncurable Supreme Ccurt cf ncia. Stucents anc their
guardians have to sign an undertaking that the students
will not indulge in direct or indirect, verbal or non-verbal
ragging in any form.
BULDN0 THE F0UND/T0N
Stucents life at /siaPacific is a ccntinucus learnin experience with in the classrccm as well as cutsice thrcuh varicus
extracurricular anc cccurricular activities. Stucents cevelcp leacership abilities bv spear heacin varicus activities thrcuh
team wcrk bv activelv takin part in varicus ccmmittees anc clubs cepencin upcn their strenth anc interest. /ll this helps
stucents cevelcp in them leacership abilities which helps them subsequentlv later cn in their career.
C0MMTTEES
The stucents life at /siaPacific is nct cnlv abcut stucies. Thev et manv cppcrtunities fcr learnin instituticnbuilcin bv
bein invclvec in varicus /siaPacific Ccmmittees & Clubs namelv.
STUDeNTS APeX CoMMiTTee (APCoM)
Ccnsistin cf CRs frcm all prcrammes, this ccmmittee
looks into broader issues of academic delivery,
acministrative stucents welfare, rievances etc. anc
coordinates the activities of other committees.
STUDeNTS PLACeMeNT CoMMiTTee
(PLACeCoM)
This is cne cf the mcst active ccmmittees, anc suppcrts
the CCR in all activities rearcin ccrpcrate interacticn,
ccrpcrate events, alumni evenins etc. anc alsc aics in
summer internship anc final placement prccess.
STUDeNTS PUBLiCATioNS CoMMiTTee
(PUBCoM)
This ccmmittee prcvices a fcrum tc ive vent tc the creative
energy of the students, collecting news, articles etc. that
make up the stucents secticn cf the quarterlv newsletter,
anc alsc ccntributes tc the upcatin cf the institute website.
STUDeNTS LiBRARY CoMMiTTee (LiBCoM)
The ccmmittee ccllects suesticns fcr acquisiticn cf
bccks, cnline subscripticns, imprcvements in wcrkin cf
the librarv etc. anc fcrwarcs these tc the nstitutes Librarv
Ccmmittee.
Co-CURRiCULAR ACTiViTieS CoMMiTTee
(CoCoM)
The ccmmittee cranizes manaement relatec activities that
acc value tc the acacemic curriculum. Debates, quizzes,
ccmpetiticns anc participaticn in similar ccntests in cther
institutes are some of the regular activities. it is actively
invclvec in cranizin MDPs, seminars & ccnferences, anc
the activities cf varicus manaement clubs. t alsc suppcrts
the CCR in cranizin incustrv interacticn & with the
CcCcm in cranizin the annual ManaementcumCultural
Fest, ncrachanush.
eXTRA-CURRiCULAR ACTiViTieS CoMMiTTee
(eXCoM)
This Ccmmittee is respcnsible fcr cranizin cultural
events including indradhanush. The institute has an in-
house musical band and also encourages interaction with
perscnalities frcm the cultural wcrlc.
SPoRTS CoMMiTTee (SPoRTCoM)
The committee tries to ensure that the students have a
healthv bccv tc ccmplement their healthv mincs, sc that
they can face the gruelling work routines they will soon
embrace. Spcrts ccntests, participaticn in ccmpetiticns etc.
prepare the stucents fcr the bi event the annual spcrts
day.
ALUMNi CoMMiTTee (ALCoM)
The alumni are the institutes branc ambassaccrs & can
prcve tc be the mcst valuable interface between current
stucents anc their prcspective emplcvers. The ccmmittee
ensures a life lcn bcnc between the alumni & their alma
mater, by creating and maintaining databases, informing
them cf all impcrtant events, invitin them tc alumni meets
anc as uest lecturers. Wcrkin in clcse cccrcinaticn with
the CCR, it cranizes the mcst pcpular event cf the vear
nostalgia the alumni night.
46 Prcspectus 2011
ToAST MASTeR CLUB
n a bic tc intrccuce lcbal expcsure anc cifferent
ccmmunicaticn mccules present wcrlcwice
among the students, Asia Pacific institute of
Manaement, has citec up with Tcastmasters
international, a leading communications
cevelcpment cranizaticn, present in 106
ccuntries, with 250,000 members in mcre than
12,500 clubs.
The Asia-Pacific institute of Management-
Tcast Master Club (/MTMC) is a part cf the
Tcastmasters nternaticnal, Califcrnia. The club is
a learn bv ccin wcrkshcp in which members
hcne their skills in a ccmfcrtable, frienclv atmcsphere. This a self cevelcpment Club, where members evaluate cthers cral
presentaticn anc leacership activities. The club activities incluce preparec speeches, extempcre, cranizin club meetins
anc a chance tc participate in varicus naticnal anc internaticnal speech ccntest.
The effectiveness cf this simple learnin fcrmula is is evicencec bv leacin ccrpcraticn like /ccbe, TCS, BM etc.
The ASiA-PACiFiC TheATRe CLUB
The /siaPacific Theatre Club was launchec in
2008 with the cbjective cf brinin the wcncerful
wcrlc cf cramatics tc cur stucents. We are
assistec in cur enceavcur bv an NSD trainec
teacher, Mrs. Mcnisha 0cswami, whc has mcre
than 20 vears cf experience in theatre. The club
meets reularlv tc rehearse fcr plavs ranin cn a
wide variety of subjects from communal harmony,
philcscphv anc human relaticnships. This is a
platfcrm fcr the stucents tc cisccver their inner
talents, while cevelcpin at the same time their
elocution skills and building self-confidence.
/part frcm puttin up plavs, buccin artists alsc learn abcut lihtin, ccstumes, set cesin, ceccr, scriptwritin, etc. The
club cranizes visits tc theatre festivals in DelhiNCR fcr enjcvment anc appreciaticn cf famcus plavs.
ShAURYA : eNTRePReNeURShiP CeLL (e-CeLL)
Entrepreneurship anc nncvaticn are the apprcpriate
respcnses in eccncmicallv challenin times. Shaurva,
the Entrepreneurship Cell (ECell) is a kev initiative bv the
nstitute tc ive impetus tc cevelcpment cf entrepreneurial
skills. The ECell cf /siaPacific cperates in ccllabcraticn
with the Naticnal Entrepreneurship Netwcrk (NEN). ECell
prcvices stucents an cppcrtunitv cf meetin with expert
entrepreneurs. Shaurva is a platfcrm tc shcwcase anc hcne
cnes entrepreneurial skills. The purpcse cf Shaurva is tc
enlighten the inner self within an individual. in order to
nurture the entrepreneurship skills the fcllcwin campus
wice events are cranizec. Shaurva alsc hcst the NEN
E Leacers wcrkshcp fcr the facultv anc stucent members
CLUBS
Asia-Pacific institute of Management 47
cf the asscciatec E Cell, whc leacs the entrepreneurship
activities. The wcrkshcp prcvices a ccc platfcrm tc et
tc kncw the ELeacers frcm cifferent Ecells tc leverae
participaticn, ccllabcraticn anc facilitate sharin cf iceas
anc experience.
P/S/ BULDER The minc ame
ET/LK
K/LP/N/ The vichaar
Debate
Platituce (TShirt paintin)
Kwiz Bizzz.
E Leacers Wcrkshcp
Stucents participate in the events with a lct cf
enthusiasm anc in particular et immense expcsure at
verv livelv sessicns with the successful entrepreneurs.
The entrepreneurs whc have visitec the campus curin
EWeek, incluce Mr. Sucershan Banerjee MD & CS0,
MB /cviscrv, Mr. Rchit Sarin Fcuncer Partner, Client
/sscciates anc Mr. Kunwer Sachcev Chairman Sukam
Pcwer Svstems. Mr. /shck Srivastava Fcuncer & Directcr
of network nuts.
iMPACT-M : The MARKeTiNG CLUB
mpactM The Marketin Club at /siaPacific nstitute
cf Manaement, New Delhi prcvices a platfcrm cpen
tc its P0DM stucents tc uncerstanc the real wcrlc cf
marketin bv keepin the members abreast with the latest
happenins anc trencs in this vast fielc cf manaement
ccverin existin anc emerin issues in marketin. The
fccus cf the club is tc help stucents clarifv their ccncepts
in marketin anc prcvice them with cppcrtunities tc learn
bevcnc bccks, applv their kncwlece anc hcne their
skills in a creative manner. The Marketin Club prcvices
a vibrant platfcrm fcr incustrv interacticn bv prcactivelv
cranizin varicus activities with incustrvacacemic
partnership. Scme cf it are . /c Campain . Dissecticn,
Wcrkshcps, Branc Wise (Branc Upcate), Marketin 0uiz,
Marketin Rcunc Table anc Marketin Ccnclave .
iT CLUB
Tc expanc the sccpe cf T activities, /siaPacific has an
iT club. The iT club mainly focuses on activities such
as cranizin T seminars, manaement cevelcpment
prcrams, executive cevelcpment prcrams anc T
national conferences and international conferences. The
other activities would include tightening bonds with
alumnus working in iT or iT enabled service industry and
alsc cranizin T ccrpcrate et tcathers fcr creatin
awareness of new iT technologies among iT students.
The T club has alsc the respcnsibilitv cf ecitin,
publishin anc printin the T News Letter cn reular basis
hihlihtin the impcrtant T events. The T club wcrks
on the contributions made by the individual iT members.
The T club members are suitablv rewarcec cepencin
upcn the ccntributicns thev have mace in carrvin cut the
respcnsibilities cf T club.
SPoRTS
/n initec minc in a healthv bccv is a prime requirement
fcr a buccin manaer. The stucents are prcvicec
vmnasium facilities anc enccuraec tc take part in
varicus spcrts. The /nnual Spcrts Dav lets them shcw
their mettle
48 Prcspectus 2011
Asia-Pacific institute of Management 49
/siaPacific nstitute cf Manaement believes in balancec rcwth cf stucents bv blencin /cacemic excellence, aicec bv all rcunc
perscnalitv cevelcpment with scciccultural cutreach. This is manifestec bv prcvicin the riht kinc cf ambience bv invclvin
stucents in several extra anc cccurricular activities cranizec mainlv bv stucents ccmmunitv. The majcr activities in these
spheres inclucec
iNiTiATioN
nitiaticn the ncucticn Prcramme is a firstcfitskinc
initiative cranizec bv /siaPacific nstitute cf Manaement,
New Delhi in its series cf inncvative events anc incustrv
interface activities by always being on the forefront of
manaement ecucaticn. nitiaticn 2010 has further plannec
a series cf crientaticn lectures frcm eminent speakers
frcm varicus sectcrs cf the incustrv ivin a limpse cf the
challenging area of management and what students should
focus on while learning relevant subjects and skills so that they
can make a successful beginning in management with their
chcsen fielc cf specializaticn in tccavs hihlv ccmpetitive anc
ever-changing world of business.
nitiaticn 2010, a starstuccec ncucticn Dav Prcramme
anc nauuraticn cf /\ /cacemic Sessicn fcr the class cf
20102012 cf P0DM, P0DMMarketin, P0DM nternaticnal
Business anc P0DMBankin & Financial Services. The
functicn was inauuratec bv Masavsav /warcee Dr. Kiran
Beci, PS, Mr. Praceep 0upta, Chairman, Cvber Mecia (ncia)
Limitec anc Mr. /nura Batra, Chairman anc EcitcrinChief,
exchane4mecia rcup.
FReSheRS MeeT
To ensure smooth and cordial integration of new students into
the /siaPacific familv, a Freshers Meet is cranizec a fun
filled evening with cultural activities followed by a dinner.
/NNU/L E\ENTS
Dr Kiran Bedi, IPS (Retd.) Inaugurates Initiation 2010, the Induction Programme
with a Powerful and Inspiring Address.
Initiation 2010 - The Induction Program for the 2010 -12 Batch at Asia-Pacific
Institute of Management held on 22nd June 2010.
/siaPacific nstitute cf Manaements
very own annual cultural and
management fest - indradhanush
10 was helc cn 5 anc 6 March,
2010, anc it brcuht with itself tc the
campus all the cclcurs cf the rainbcw,
figuratively and literally.
standing to its name, indradhanush
is a shcw cf cclcurs brcuht intc plav
in the arena of events like dance,
quiz,sinin,extempcre, actin etc.
Cclcurs cf jcv, celebraticn, fun tcck
away the monotonous routine of
students and recharged them with
hcpe ,faith anc lcve. t is a platfcrm cn
which students from all sections came
tcether anc wcrkec in svnc. With
each other creating a more friendly and
amicable environment for the future.
.t is fcr a while replacec all blues
with uncvin spirit cf excitement anc
amusement. indradhanush is more of
a revealing session of many hidden
talents which were bv then explcrec.
Asia-Pacific institute of Management
hac the privilee tc hcst ccmpetiticns
in cultural and academic fields
where participants frcm varicus cther
reputec institutes racec the cccasicn.
rrespective cf the manituce cf
effcrt put in cr the rescurces spent,
a Manaement anc Cultural Fest
is the phvsical manifestaticn cf the
aspiraticns, hcpes anc creams cf the
students involved. it would not be
narcissistic cn cur part tc qucte that
indradhanush saw the unveiling and
recognition of many a latent talent for
perscnal amelicraticn anc fcr cultural
cevelcpment.
iNDRADhANUSh-A CULTURAL CUM MANAGeMeNT FeST
50 Prcspectus 2011
The convocation is the culmination of the two years of
learnin, when the prcuc stucents finallv hclc the ccvetec
ciplcma in their hancs. t is a milestcne event that remains a
cherished memory for all. on this occasion, laurels in the form
cf varicus awarcs are bestcwec upcn cutstancin perfcrmers.
/siaPacific nstitute cf Manaement hcstec its 13th
/nnual Ccnvccaticn cn the 18th September, 2010. /t
the ccnvccaticn, all the stucents frcm the Pcst 0racuate
Prcramme in Business Manaement receivec their ciplcmas.
Mr. Rencwnec Eccncmist anc Prcfesscr Emeritus Lcnccn
Schccl cf Eccncmics, Lcrc Mehnac Desai was the Chief
0uest fcr the Ccnvccaticn
Lcrc Mehnac Desai celiverec the ccnvccaticn accress anc
hancec cver the mecals fcr schclastic achievement tc the tcp
ranking students.
CoNVoCATioN
Asia-Pacific institute of Management 51
FAReWeLL
Befcre cne can realize hcw time has
been flying, the year is over and the
juniors turn into seniors. it is time for
bidding a sentimental farewell to the
racuatin class, anc the next batch
of freshers do their best to make the
evening memorable through a cultural
show and a farewell dinner.
Lord Meghnad Desai Renowned Economist and Professor Emeritus - London
School of Economics awarding the Scholastic Medal to PGDM Student on 13th
Annual Convocation held on 18th September, 2010
52 Prcspectus 2011
/LUMN NTERF/CE
ALUMNi iNTeRACTioN
The /M /lumni /sscciaticn (///) cffers an cppcrtunitv tc
our alumni to remain in touch with their alma mater. They
are the Branc /mbassaccrs cf /M anc its mcst pcwerful
communication channel to the outside world. As they come
back repeateclv fcr a 360
o
sharin cf experiences with their
seniors, juniors, batch-mates and faculty, they bring in the
latest trencs anc happenins frcm the ccrpcrate wcrlc. Thev
take back with them the latest knowledge from academia
along with renewed memories, and through word-of-mouth
enthuse mcre ccrpcrates tc recruit /M racuates. /ll
graduating students automatically become life-members of
the ///. The /lumni /ffairs Ccmmittee takes care cf the
activities, uncer the clcse supervisicn cf the CCR.
This /lumni Ccmmittee maintains the linkaes between
the stucents anc the alumni fcr a life lcn relaticnship. The
prcfessicnal success cf the /lumni prcvices an impetus anc
a strcn mctivaticn tc excel with the times. / fcrmal /lumni
Meet is cranizec annuallv fcr facetcface interacticn, in
addition to regular meetings with the Alumni. it serves as a
platfcrm fcr /lumni tc share their experience with the stucents
which helps in the prcfessicnal cevelcpment cf the present
students.
ALUMNi MeeT - NoSTALGiA
Memories were unleashed and relished when Asia-Pacific
institute of Management greeted its Alumni in the best
pcssible wav cn 18 0ctcber 2009 bv cranizin Ncstalia
09, the Eleventh /lumni Meet cf the nstitute wherein 500
alumni participatec.
Ncstalia means Remembrance cf Special Memcries. The
first Ncstalia was cranizec in 2007 anc frcm therecn
/siaPacific has kept this theme alive anc it will be cranizec
everv vear fcr creatin a platfcrm tc the alumni fcr reunicns,
relivin their clc campus cavs anc sharin the experience
with the existin stucents. The event was brcuht tc life bv
the vivacicus perfcrmances cranizec bv the stucents cf the
current batches The event was a ranc success in all respects
with a plethcra cf cultural events cranizec anc manaec bv
the stucents, which inclucec rcup scns, cance anc ccmecv
shcws. Ncstalia 09 was hcncurec bv Chief 0uest
Mr. Praceep Jcllv, Jt. MD Fena ncia Ltc.
Asia-Pacific institute of Management 53
CENTRE 0F E/CELLENCE
CeNTRe FoR CoRPoRATe
ReLATioNS (CCR)
The CCR is the hub cf activities which
crive the 3 (nstitute ncustrv
nterface) initiative. t cevelcps anc
maintains a clcse relaticnship with
ccrpcrates thrcuh uest lectures,
ccrpcrate ettcethers, incustrv
visits anc frequent interacticn at bcth
institute and student level.
The CCR arranes fcr the mancatcrv
sixtc eiht weeks Summer nternship
Prcramme in ccrpcrate hcuses fcr
each student, at the end of the first
vear. The CCR is alsc respcnsible fcr
cranizin final placement fcr the
graduating students - a continuous
prccess that effectivelv starts the cav
a student joins the institute.
students are closely involved in the
activities cf CCR which incluces
publicaticn cf placement brcchures
and other literature, interaction with
recruiters, wcrkin cut placement
strateies & scheculin activities,
maintainin resume banks, etc. The
expcsure tc this ccmplex prccess
helps tc cevelcp their Participative
Manaerial Effectiveness (PME).
CeNTRe oF BUSiNeSS
eXCeLLeNCe (CoBe)
The fluidity of global market
ccnciticns anc the ccmplexities cf
ccncuctin business in ccmpetitive
environment allow no room for
ccmplacencv. / ccntinual review
cf business stratev & tactics has
beccme a must fcr ccrpcrates if thev
are tc stav aheac cf the ccmpetiticn.
The best way to achieve this is by
interatin vcur internal expertise with
inputs frcm external rescurces which
can prcvice muchneecec transfusicn
cf latest manaement techniques &
tccls anc mcst impcrtantlv a ccse cf
objectivity. in its continuing endeavour
tc clcselv partner the incustrv,
AiM has launched a value-added
incustrv platfcrm. Centre cf Business
Excellence (C0BE).
C0BE has been set up with fcllcwin
cbjectives.
Tc facilitate ccrpcrates in attainin
excellence in their businesses
through creating value for their
customers.
Tc facilitate ccrpcrates in
enhancin prccuctivitv,
ccmpetitiveness, rcwth anc
sustainec prcfitabilitv.
Tc prcvice custcmizec scluticns
tc specific prcblems anc issues
ccnfrcntin ccrpcrates.
Tc facilitate kncwlecetransfer
cf latest manaement techniques
anc prccesses.
Tc facilitate cevelcpment cf
human rescurce capital.
Pecplec with hihlvexperiencec
prcfessicnals anc suppcrtec bv /sia
Pacifics ccre facultv, C0BE cffers
fcllcwin services anc prcrammes.
Ccnsultancv Services anc
solutions
Special Research Prcjects
Prcfessicnal Develcpment
Programmes,
/s the quest fcr excellence is a
neverencin jcurnev, C0BE will
keep cfferin new anc inncvative
prcrammes tc cater tc the chanin
needs of the industry.
CeNTRe FoR MANAGeMeNT
DeVeLoPMeNT PRoGRAMMeS
(MDPS)
Asia-Pacific institute of Management
aims tc emere as a prcminent centre
cf manaement learnin, prcvicin
a platfcrm fcr interacticn between
industry and academia. it regularly
cranizes Manaement Develcpment
Programmes on various focus areas
cf manaement. /M has cranizec a
two-day national hR summit on the
theme HR. Ccntempcrarv Practices,
Challenes anc 0ppcrtunities, a
Naticnal Ccnference cn the theme
nfcrmaticn Technclcv. Present
Practices anc Challenes.
MDP have been ccncuctec cn
information security Management
and Radical cost Reduction using
T0C, Lean anc six sima techniques.
The prcramme was an initiative tc
familiarize the prcfessicnals frcm
the incustrv with the techniques tc
cut ccsts withcut ccmprcmisin the
qualitv.
CeNTRe FoR eNhANCeMeNT
oF MANAGeMeNT SKiLLS
(CeMS)
The students are made ready for the
business world through training in
communication and other soft skills
anc intensive perscnalitv cevelcpment
activities via the ECS prcramme
cf the CCR. The aim is tc empcwer
them to get a good job, and to grow
in their careers. / hancscn apprcach
is emplcvec, anc lectures & seminars
are supplementec bv exercises,
simulations, case studies and other
practical activities tc transfcrm the
individual from a graduate student
tc a ccnficent cetter & a business
leader of tomorrow.
PSYChoLoGiCAL
ASSeSSMeNT CeNTRe FoR
eNhANCeMeNT (PACe)
P/CE is an interal part cf /siaPacific
institute of Management. The centre
has a statecftheart psvchcmetric
laboratory with more than fifteen
psvchclcical instruments anc mcre
than 50 stancarcizec psvchclcical
tests. in order to facilitate
manaement stucents in explcrin
anc unleashin their pctential, P/CE
has identified certain behavioural and
54 Prcspectus 2011
managerial dimensions which are
necessarv in manaerial life. Basec
cn these cimensicns a perscnal
prcfilin is ccne fcr all manaement
stucents. / batterv cf psvchclcical
tests are administered to assess
the fcllcwin . perscnalitv, learnin
stvle, interperscnal ccmmunicaticn,
resilience, emotional intelligence,
leacership, manaerial stvle, cecisicn
making style, cognitive style,
entrepreneurship anc team builcin.
P/CE Perscnal prcfilin helps
the recruiters to choose the right
cancicate fcr the riht jcb. P/CE
alsc prcvices ecucaticnal, vccaticnal
anc perscnal ccunsellin tc all
management students on a voluntary
basis.
CeNTeR FoR CoRPoRATe
CoMMUNiCATioNS (CCC)
The CCC (better kncwn as CCube)
cversees all public ccmmunicaticn
to ensure alignment with the
philcscphv/pclicies cf the institute,
accuracv cf ccntent anc qualitv cf
presentaticn. This ccvers amcn
cthers the prcspectus, placement
anc prcramme brcchures, leaflets,
mailers, acvertisements in print &
electronic media, etc., as well as the
institute website. The CCC is activelv
invclvec in branc cevelcpment,
stancarcizaticn cf ccrpcrate icentitv
across the all forms of communication
anc mecium. The primarv jcb cf
CCube is tc keep upcatec tc all the
stake holders with latest information.
/part frcm this CCube reularlv
ccmes up with fcllcwin publicaticns.
The /sia Pacific Business Review
is a quarterlv refereec manaement
journal. The Journal contains
contributions from eminent
acacemicians, incustrv prcfessicnals
and institute faculty, on a wide gamut
cf manaement tcpics.
The Asia-Pacific Review is the
quarterlv institute newsletter that
keeps all abreast with the latest
happenins at /M nct cnlv the
facultv, staff, stucents & alumni but
incustrv cranizaticns with whcm
AiM is in touch. it creatively covers
academic and co-curricular events
and is enriched by contributions from
facultv, staff & stucents.
CeNTeR FoR ReSeARCh AND
PUBLiCATioN
To encourage ongoing research
initiatives tc flcurish in the shape cf
qualitv publicaticn the nstitute has
taken a leac tc ccnstantlv imprcve the
ccverae, ccntents anc qualitv cf the
institute Journal, namely Asia-Pacific
Business Review (/BR). This is an
internaticnal quarterlv refereec jcurnal
cf the nstitute, publishin ccc
qualitv research wcrk in the emerin
areas cf the 0lcbal Eccncmv anc in
the functional areas of Management,
Business Envircnment, Business
pclicv anc stratev, nfcrmaticn
Technclcv anc alliec cisciplines. The
Journal started off as a half - yearly
refereec publicaticn in Januarv 2005
anc has ccme up a lcn wav as a
quarterlv publicaticn frcm 2008
onwards on the inner strength of
large number of submissions by
academicians and research workers
from india and abroad. Among
other things, the Journal has earned
the special cistincticn cf brin cut
Special ssues cn ccntempcrarv
and challenging themes such as
Entrepreneurship Develcpment,
0lcbal Climate Chane & Sustainable
Develcpment in recent time.
Besices the nstitutes Flaship
Management journal, the institute has
the credibility of bringing out regularly
the quarterlv /siaPacific Review
newsletter to highlight significant
and memorable achievements in
wide-ranging multifaceted activities
that brins price anc cistinct icentitv
tc the nstituticn. This quarterlv news
letter enccmpasses articles cn varicus
tcpics the upcates frcm the campus
and many more.
Asia-Pacific institute of Management 55
Asia-Pacific institute of Management 57
/CC Limitec
/E0S BP0 Limitec
/ircel Limitec
Air-india
Alembic Pharmaceuticals
/llahabac Bank
/lliec Mecia ncia Pvt. Ltc.
/merican Express Bankin
Ccrp.
/nanc Rathi Financial
Services Ltc.
/pcllc Tvres Ltc.
/reva T & D
/rtech nfcsvs Pvt Ltc
Asian Paints
/xis Bank
Bajaj Capital
Bajaj /llianz Life nsurance
Bajaj Electricals Limitec
Bank cf Barcca
Bank cf ncia
Bell Ceramics
Benq ncia Pvt. Ltc
Berer Paints ncia Limitec
Bharat Petrcleum
Ccrpcraticn Limitec
Bharti /irtel Limitec
Bharti Teletech Ltc.
BHEL
Birla Sunlife nsurance
Cc. Ltc.
Bisleri nternaticnal Pvt Ltc
Bcchitree capital limitec
Bcnanza Pcrtfclic
BSES Yamuna Pcwer Ltc
BSNL
Capital Lccal /rea Bank
Ltc
Career Launcher
Chambal Fertilizer &
Chemicals Limitec
Ccntainer Ccrpcraticn 0f
ncia Ltc.
Crvc Banks nternaticnal
ncia Pvt. Ltc
Dabur ncia Ltc.
Dainik Jaran(Jaran
Prakashan)
Deremcnt
Delhi /ssam Rcac
Ccrpcraticn Ltc
Deutsche Bank
Dish T\
Dsm /ntinfectives ncia
Ltc
EDM Mall Mmt Pvt Ltc
elite stock Managemant
Ltc.
Enineers ncia Ltc.
era engineering
innovations
ESS //Y Fashicn ncia
Pvt.Ltc
(/LLEN C00PER)
Ethiccs Mmt Ccnsultancv
Fena Limitec.
Freiht Svstem
Future 0enerali ncia
nsurance Ltc
0eneral Mctcrs ncia
0enpact
0ecjit BNP Paribas
Financial Services Limitec.
0lcbus
0rasim ncustries Ltc
(White Cement Divisicn)
0reen Scape Ecc
Manaement Pvt.Ltc
0uarcian Life Care
0ujarat State Petrcleum
Ccrpcraticn Ltc
Havells ncia Ltc
HCL nfcsvstems Ltc
HCL Technclcies
HDFC Bank
hind Agro
Hincalcc ncustries Limitec
Hincustan Ccca Ccla
Beveraes Pvt Ltc
Hincustan nsectisices Ltc.
Hincustan Zinc Ltc.
Hitachi Hcme & Life
Scluticns (ncia) Limitec
HLL Life Care Ltc
HMT Limitec
H\ /xles Limitec
Hvuncai Mctcr ncia Ltc
CC Bank
DB Pvt Ltc
Dea Cellular Ltc.
FFC0
0 nternaticnal /irpcrt
Authority of india
L& FS nvestmart
Securities Ltc
MRB nternaticnal
ncia Bulls
india infoline
india Yamaha Motors Pvt
Ltc
ncian Bank
ncian 0il Ccrpcraticn Ltc.
ncian 0verseas Bank
ncc Sclar Ltc
ncusnc Bank
integrated Master
Securities Pvt Ltc
international Recreation
Parks Pvt. Ltc
investcare
SP/T ncustries Ltc.
TC
TC nfctech
Janalakshmi Financial
Services Pvt Ltc
Jindal Architechture
Limitec
Jincal Stainless Ltc.
Jubilant
Kniht Frank ncia Pvt.
Ltc.
Kctak Mahincra Bank
0UR SUMMER PL/CEMENT RECRUTERS.. (200911)
58 Prcspectus 2011
Kctak Mahincra 0lc
Mutual Life nsurance
Limitec
Lec Burnett
Levis ncia
L0 Electrcnics
Mahincra & Mahincra
Financial Services Ltc
Maruti Suzuki ncia
Limitec
Matrix Cellular
nternaticnal Ltc
Max New Ycrk Life
insurance
Mazacn Dcck Limitec
Medley entertainment
Metals And Minerals
Tracin Ccrpcraticn 0f
india
Metzeler /utcmctive Prcfile
system
Millenium Spire ncia
Manaement Pvt Ltc
Minerals and Metals
Tracin Ccrpcraticn
Mcser Baer
Motherson sumi systems
MTNL
N/B/RD
N/FED
Naticnal Fertilizer Ltc
Naticnal Textile Ccrpcraticn
Limitec
Nestle ncia Limitec
NS Sparta
NTPC Ltc
0il & Natural 0as
Ccrpcraticn Limitec
0live E Business Pvt.Ltc
0M Lcistics Limitec
0N0C
oracle
0riental Bank 0f
Ccmmerce
0rix
0utlcck Maazine
Pearl Drinks Limitec
Pepsicc ncia Hclcin Pvt.
Ltc
Perncc Ricarc ncia (P) Ltc
Peta system
Petrcleum Ccnservaticn
Research Association
Philips Electrcnics ncia
Pvt. Ltc.
Pcwer Finance Ccrpcraticn
Ltc
Pcwerric Ccrpcraticn 0f
ncia Limitec
Prithvi Prcpmart Private
Limitec
Prognosys e services Pvt
Ltc
Punj Llcvc Ltc.
Punjab Naticnal Bank
Racisscn 0rcup 0f Hctels
Ramms international
Ranbaxv
Ravenbhel Pharmaceutical
(P) Ltc
Reliance Ccmmunicaticn
Ltc
Reliance Ccmmunicaticn
Reliance Ccnsumer
Finance
Reliance Money
Reliare Securities Ltc
RiTes
S.B.. Mutual Funcs
Sai Shippin Services Pvt.
Ltc
Sams Fruits Prccuct Pvt.
Ltc
satya Paul
SB Life nsurance
SBMutual Func
Schenk Rctec ncia Limitec
schneider electric india
Pvt Ltc
Sewara Hcspitalitv /nc
Develcpment Pvt. Ltc.
Shipra Hctels Limitec
shree international
Siemens Limitec
sMe Rating agency of
ncia Limitec
Scna Kcvc Sterin Pvt. Ltc
SPL ncustries Ltc.
Spcrts Line
Sri Ram Pistcns & Rins
Ltc
Stancarc Charterec Bank
State Bank 0f Bikaner /nc
Jaipur
State Bank 0f ncia
State Tracin Ccrpcraticn
of india
steel Autority of india
Limitec
Stic Travel 0rcup
Stcck Hclcin Ccrpcraticn
cf ncia Limitec
Surva Rcshni Ltc.
Tata /0 Life nsurance
Tata Mctcrs Limitec
Tata Piment Ltc.
Jamshecpur
Tata Reverscn Limitec
TATA steel
The West Ccast Paper
Mills Ltc
Tcvcta Kirlcskar Mctcr
ncia Ltc.
UC0 Bank
Uniccn nvestment
Scluticns Pvt Ltc
Unicn Bank 0f ncia
Unitech Ltc
Unitec Spirits ncia Ltc.
Uranium Ccrpcraticn 0f
ncia Ltc., Jacuuca
\eena ncustries Pvt Ltc
Videocon
Vodafone
Whirlpccl cf ncia Ltc
Zee News
and many others.....
Asia-Pacific institute of Management 59
/citva Birla Mcnev
Aegle Marketing
/S 0lass Scluticns Ltc
/kash 0pti Fibre
Alliance infotech
/LTR/N Ccntrcl Scluticns
/P/C Scurcin Scluticns Ltc
/pcllc nternaticnal Schccl
/ptara
Ashiana housing
Assocham
/sscciatec Ccntainer Terminals Ltc
/tlas Shippin Services Pvt. Ltc
/urelius Ccrpcrate
/uthBrice Research Services Pvt.
Ltc
/xis Bank
Bahri nfrastructure Ltc
Bajaj /llianz
Barclavs Bank
Berer Paints
Bharti /// nsurance Ccmpant Ltc
Bharti Retail Pvt Ltc
Blue Dart Express Limitec
Brv /ir
Business 0ctane Scluticns Pvt. Ltc
Capital 0
Career Launcher
Careercruise HR Private. Ltc.
Careerist Manaement Ccnsultants
Pvt. Ltc.
Castrcl ncia Ltc
C0 Mantra
Citi Bank
Clav Teleccm
Ccnfluence nteratec
Ccpal Partners
Creative News & Film Prccucticn
Crvcbanks ncia
D Link ncia Ltc.
Dainik Jaran
Dcnear Plv
Dun & Breacstreet ncia Pvt Ltc
Earth Water 0rcup
Ecelweiss Brckin Limitec
Eli Lillv
Elnathan Technclcies Pvt Ltc
Empvrean Partners
Everest Metals FZE
Exice ncustries Limitec
F1F9
Fever104 FM
Futurescft Scluticns Pvt Ltc
0rail Research
0razia ncia
0rche ncia
0\K Bic
HDFC /sset Manaement
HDFC Bank
HcmeDmart
Hcustcn Technclcies Ltc
HRcraft Business Ccnsultin
HSBC Bank
HSBC nvest Direct
.D Scluticns
CC Prucential
CC Securities
TW/YS
ncia Bulls
india infocom
nternaticnal Electrcnics &
Ccmmunicaticn Svstems Pvt.Ltc
iTV news
J9 \entures
Janalakshmi Financial Services
Pvt. Ltc
Kamchenu spat Limitec
Kirlcskar Electric
Kctak Mahincra 0rcup
Laccers HR
Lexi Pvt Ltc
Lintas Mcnev
Linxsmart Technclcies Pvt Ltc
Macrcraphics Privat Ltc
Maersk ncia Pvt Ltc
Matrix
Medley enterainment
Meccrs Bictech Ltc
Moolchand healthcare
Nerve Centrex
nestle
niiT
0rient Blackswan
0vster Learnin
Pepsicc ncia Hclcins Private
Limitec
Prcpertv 0uru
Protechsoft Technologies
Rec Chilli Mecia
Reliance Ccmmunicaticns
RNC0S EServices Pvt.Ltc.
Safexpress Pvt Ltc
Sapient Ccrpcraticn
SB Life nsurance
sigma Perfections
SME Ratin /encv cf ncia Ltc
Sprins 0lcbal
sPss
sR engineering
Stancarc Charterec Bank
Thump ncia
Timpac Enineers
Transearch
TRenT
Tulsicas Khimji Pvt. Ltc
Uflex
Unitech /musement Park
\alueFirst Messain Pvt Ltc
\atika 0rcup
\Custcmer
\eena ncustries Ltc
Vikas Publishing
Virgin Mobile india
Vodafone
Yes Bank Limitec
Zenith Ccmputer
and many others.....
S0ME 0F 0UR RECRUTERS WHERE STUDENTS /RE PL/CED (200810)
60 Prcspectus 2011
PL/CEMENT ST/TUS B/TCH 0F 200810
banking (12%)
Financial Services (11%)
Publishing (11%)
Manufacturing (8%)
Retail (8%)
Consulting (7%)
Media / Advertising (6%)
Logistics / Shipping (5%)
Micro Finance (5%)
Securities (3%)
Telecom (3%)
Engineering (3%)
Healthcare (3%)
KPO (3%)
Pharmaceutical (2%)
FMCG (2%)
Education (2%)
Information Technology (2%)
Research (2%)
Insurance (2%)
Asia-Pacific institute of Management 61
62 Prcspectus 2011
Programme
Reccniticn/
/ccrecitaticn/
/pprcval
no.
of
seats
selection
Procedure
Brcac Eliibilitv
Criteria
Prcramme Tuiticn Fee Catecrv wise (fcr
full ccurse)
P0DM
/CTE
Accredited
bv NB/,
Recognised
bv /U
120
C/T2010/
0M/T
0DP
0racuaticn
(Min. 1023)
with 50 marks
Merit
Ccrpcrate Spcnscrec
international students
7,50,000 NR
9,00,000 NR
12,00,000 NR
P0DM (Marketin) /CTE 60
C/T2010/
0M/T/M/T
0DP
0racuaticn
(Min. 1023)
with 50 marks
Merit
Ccrpcrate Spcnscrec
international students
7,50,000 NR
9,00,000 NR
12,00,000 NR
P0DM (nternaticnal
Business)
/CTE 60
C/T2010/
0M/T/M/T
0DP
0racuaticn
(Min. 1023)
with 50 marks
Merit
Ccrpcrate Spcnscrec
international students
7,50,000 NR
9,00,000 NR
12,00,000 NR
P0DM (Bankin &
Financial Services)
/CTE 60
C/T2010/
0M/T/M/T
0DP
0racuaticn
(Min. 1023)
with 50 marks
Merit
Ccrpcrate Spcnscrec
international students
7,50,000 NR
9,00,000 NR
12,00,000 NR
Stucents appearin in Final Year 0racuaticn Examinaticn in 2011 can alsc applv subject tc furnishin the prccf cf 0racuaticn bv
0ctcber 01, 2011
SeLeCTioN CRiTeRiA AND WeiGhTAGeS FoR ADMiSSioN
1 Past Academic Performance 20
2 /ptituce Test Sccre (C/T/0M/T/M/T*) 15
3 0rcup Discussicn 20
4 Personal interview 30
5 Miscellanecus** 15
Total 100
* Stucents with ccc M/T sccre will alsc be ccnsicerec fcr P0DM Prcramme.
** /pprcpriate weihtae fcr Wcrk Experience, Prcfessicnal 0ualificaticn, Extra Curricular /chievements are alsc iven.
Dr. Pankaj Kumar
Ccnvener /cmissicns
A
t /siaPacific nstitute cf Manaement cur ccnstant enceavcur is nct cnlv tc uprace cur
curricula, svllabi, anc kncwlece, but alsc tc uprace, upcate anc finetune varicus prccesses
inclucin inter alia the /cmissicn Prccess. What we lcck fcr in the multituce cf vcun men anc
wcmen aspirin fcr acmissicn tc /siaPacific is the pctential tc beccme 21st centurv manaers. This
pctential is jucec bv experts frcm the incustrv anc acacemics. These experiencec talentspctters
ensure that amcnst the thcusancs that applv, cnlv thcse whc have the strcn ure tc learn anc
excel in fielc cf manaement are chcsen fcr cur prcrammes.
/siaPacific can rihtfullv claim tc pcssess reat facultv, reat infrastructure anc reat placements. f vcu have the ure anc
vision to rewrite your success story i invite you to come join us for a great future.
/DMSS0NS /T /S/P/CFC
/DMSS0N 0\ER\EW
TW0 YE/R FULL TME PR00R/MMES
Asia-Pacific institute of Management 63
Programme
Reccniticn/
/ccrecitaticn/
/pprcval
no.
of
seats
selection
Procedure
Brcac Eliibilitv
Criteria
Prcramme Tuiticn Fee Catecrv wise
(fcr full ccurse)
Executive P0DM
3 Year, PartTime
/CTE 60
Past
Academic
Reccrc
Written
TestP
0racuaticn (Min.
1023) with
50 marks
Min. Twc
Years Wcrk
Experience
Merit
Ccrpcrate Spcnscrec
3,00,000 NR
3,75,000 NR
*Executive P0DM
(Marketin) 3 Year,
Part-Time
/CTE 60
Past
Academic
Reccrc
Written
TestP
0racuaticn (Min.
1023) with
50 marks
Min. Twc
Years Wcrk
Experience
Merit
Ccrpcrate Spcnscrec
3,00,000 NR
3,75,000 NR
THREE YE/R P/RT TME PR00R/MMES
SeLeCTioN PRoCeSS
The selecticn prccecure at /siaPacific is transparent anc scientificallv cesinec tc asses the applicants cn requisite parameters anc
traits. /pplicants are tc fcllcw the fcur step prccess fcr acmissicn at /siaPacific nstitute cf Manaement.
STEP. 1
APPLiCATioN
/pplicants are requirec tc cbtain the
nfcrmaticn Brcchure anc /pplicaticn
Fcrm in anv cf the fcllcwin mcces .
/cmissicn 0ffice cf /siaPacific
institute of Management on cash
pavment cf Rs.1500/
Dcwnlcac /pplicaticn Fcrm frcm
the website www.asiapacific.ecu,
Demanc Draft cf Rs. 1550/ is tc be
enclosed along with the duly filled in
form drawn in favour of Asia-Pacific
nstitute cf Manaement pavable at
New Delhi.
Epurchase frcm www.asiapacific.ecu,
bv pavin Rs.1550/
Selectec branches cf /xis Bank,
cesinatec centres cf MS, CL,
Career Fcrum, Erucite anc Cerebral
Heihts acrcss ncia (cetails
given on Asia-Pacific
website . www.asiapacific.ecu).
The name anc the ccce cf the prcramme
chosen should be clearly written on the
envelcpe ccntainin applicaticn fcrm
alcn with cther requisites cccuments.
The culv fillec in applicaticn fcrm is
tc be sent thrcuh ccurier/ pcst/ bv
hand to Admission office, Asia-Pacific
nstitute cf Manaement, Plct Nc .3 & 4
instititutional Area, Jasola,
New Delhi 110025.
The applicaticn fcrm shculc be sent as
earlv as pcssible tc et an earlv slct in
0rcup Discussicn anc Perscnal nterview
being conducted by the Admission office.
The cates fcr 0rcup Discussicn anc
Personal interview will be communicated
by the Admission office and will also be
notified in the Asia-Pacific
website. www.asiapacific.ecu
The ccst cf the prcspectus anc the
applicaticn fees are nct refuncable uncer
any circumstances.
STEP. 2
ASSeSSMeNT
n the /ssessment phase applicaticns
receivec are scrutinizec cn the basis cf
laid eligibility criteria and short listed
cancicates are callec fcr the rcup
ciscussicn anc perscnal interview.
The cates anc venue fcr the perscnal
interview is intimated to the short-listed
candidates through email and letter.
0utstaticn applicants mav be callec fcr
perscnal interview at varicus lccaticns
across india. The details of the outstation
venue will be upcatec cn the
website. www.asiapacific.ecu
STEP. 3
ANNoUNCeMeNT
The final result cf the qualifiec applicants
fcr the respective prcrammes are
anncuncec in the next stae. The list cf
qualifiec stucents is cisplavec cn the
institutes website. www.asiapacific.ecu.
Provisional selection letter will also be
sent bv ccurier/ speec pcst tc the qualifiec
applicants.
STEP. 4
ACCePTANCe
The successful students need to submit
the first installment of the admission fee to
ccmplete the acmissicn prccess. / pericc
cf 15 cavs wculc be iven tc the selectec
candidates from the declaration of result
to submit the first installment of the fee,
which will be clearly detailed out in the
selection letter.
64 Prcspectus 2011
SeLeCTioN CRiTeRiA
Past /cacemic Reccrc
Written Test
Perscnal nterview
APPLiCATioN PRoCeDURe
The nfcrmaticn Brcchure anc /pplicaticn Fcrm mav be cbtainec frcm .
/cmissicn 0ffice cf /siaPacific nstitute cf Manaement bv pavin Rs.750/ in cash
/cmissicn 0ffice cf /siaPacific nstitute cf Manaement bv sencin a Demanc Draft cf Rs.800/ in favcur cf /sia
Pacific nstitute cf Manaement pavable New Delhi
Frcm /siaPacific nstitute cf Manaement website. The blank fcrm mav be ccwnlcacec, fillec up anc submittec alcn
with a Demanc Draft fcr Rs.800/ in favcur cf /siaPacific nstitute cf Manaement.
TeRMS AND CoNDiTioNS
The fee has tc be paic pricr tc ccmmencement cf each term in equal installments.
/ refuncable securitv cepcsit shall have tc be cepcsitec at the time cf acmissicn in acciticn tc the basic fee shcwn
abcve. The refuncable securitv cepcsit is Rs.5,000/ fcr 0eneral Cancicates anc Rs.10,000/ fcr Ccrpcrate Spcnscrec
Cancicates anc Three Year Part Time Executive P0DM Cancicates.
Demanc Draft / Pav 0rcer shall be crawn in favcur cf /siaPacific nstitute cf Manaement, pavable at New Delhi.
The securitv cepcsit shall be refuncable cnlv after the enc cf the prcramme after acjustin cues, if anv. n case cf
withcrawal frcm the prcramme at anv pcint befcre ccmpleticn, the securitv cepcsit shall nct be refuncec, till the
fcrmal enc cf the particular prcramme. Hcwever, /siaPacific nstitute cf Manaement, New Delhi mav in excepticnal
circumstances and at its own discretion, decide to allow such refund.
/siaPacific nstitute cf Manaement, New Delhi shall ccmplv with /CTE uicelines fcr refunc cf fees ccllectec frcm
candidates.
FeeS: hoSTeL
The cetailec hcstel fee structure is enclcsec alcn with the prcspectus.
/nv stucent reisterec fcr availin the hcstel acccmmccaticn whc cces nct jcin the prcramme shall fcrfeit the
reistraticn chares paic.
/nv stucent withcrawin frcm the prcramme anc the hcstel after the reistraticn prccess shall fcrfeit the hcstel fee
paic.
/nv stucent ccntinuin in the prcramme but whc is cesircus cf withcrawin frcm the hcstel, mav be permittec tc cc sc
bv the ccmpetent authcritv. n such cases, refunc cf hcstel fee, partial cr ctherwise, mav be permittec bv the ccmpetent
authority on case to case basis.
eDUCATioN LoAN
/siaPacific nstitute cf Manaement, New Delhi has a tieup with ncian Bank fcr prcvicin ecucaticn lcans tc its stucents.
The lcans shall be sancticnec bv the respective banks subject tc the stucents fulfillin the banks terms anc ccnciticns anc
submittin the requirec cccuments.
The stucents cfferec acmissicn tc /siaPacific Prcrammes mav apprcach cther banks cfferin ecucaticn lcans. /cmissicn
0ffice cf /siaPacific nstitute cf Manaement shall prcvice uicance thcse stucents whc wish tc prccure an ecucaticnal
loan.
JURiSDiCTioN
/ll cisputes are subject tc the juriscicticn cf ccmpetent ccurt cf Delhi cnlv.
Asia-Pacific institute of Management 65
The nstitute is 07 km awav frcm the Hazrat Nizamuccin railwav staticn anc is arcunc 27 km frcm the New Delhi 0 /irpcrt.
The cistance frcm nterState Bus Terminus, Sarai Kale Khan is arcunc 8 Km. The lccaticn is easilv accessible bv Taxi, /utc
Rickshaw anc Bus. /sia Pacific nstitute cf Manaement is ccnvenientlv lccatec near tc Jascla Metrc Staticn. The nearest lanc
mark is ncraprastha /pcllc Hcspital.
L0C/T0N
To Noida
Ring Road
M
a
t
h
u
r
a

R
o
a
d
To Faridabad &
Mathura
Flyover
Jasola
Apollo Metro
Station
Sarita Vihar
Apollo
Hospital
Jasola
Sports
Complex
Ashram
NAFED
ISbT
www.asiapacific.ecu
Asia-Pacifc Institute of Management
New Delhi
3 & 4 nstituticnal /rea, Jascla, New Delhi 110025
Tel.. 9111 42094800 / 816 / 817 / 819 / 882 / 883 / 885
Mcbile. 09311109070, 09311309070 Tcll Free Nc.. 1800 113334
Fax. 9111 26951541 Email. acmissicns(asiapacific.ecu