Beruflich Dokumente
Kultur Dokumente
Postgraduate Studies
27.05.2011
Mickael Abensur
Module: CMP001N
May 2011
1. Analysis of the key features of the project, of the client's needs and of the target audience
Key features of the project include an up to date concise directory of local estate agencies, local primary and secondary schools and local employment agencies. If gathered carefully, these three directories will prove to be invaluable to the audience. A good experience will spread the good word and entrust people to use the full services of MoveAbroadAndBeHappy ltd. Our client, MoveAbroadAndBeHappy ltd, wishes to promote his removal services and tester holidays organization skills through the intermediary of the website. In order to acquire a good reputation, our client needs to increase the visibility of his brand and sustain solid partnerships with local enterprises (external stakeholders) in the four countries targeted (Elliott and Percy, 2007). These partnerships necessitate to be accurately represented on the SuperNewMedia website thus requiring an in-depth knowledge of local issues. SuperNewMedia will have the delicate task to establish a good and efficient communication, while gathering data from the four clients regional offices; in order to preserve the policy of each external stakeholder. Our prime target audience is 30-55 years old professionals based in UK, France, Spain or Greece. This audience very often will have dependent children therefore do not have a lot of spare time. Secondly, our audience is likely to have previous work experiences therefore is literate about business related terminology. Thirdly, these people come from European countries only thus are familiar with common laws shared by these four countries. These facts imply that the website needs to be legible from mobile devices allowing busy persons to access it on the move. The amount of information on the website will preferably be reduced to the most outstanding differences between each countries. The quality of the media content displayed on the website must reflect the quality of the new life offered by the clients relocation services (high standards expected).
Furthermore, Applied LanguageTM can translate straight from the code source of the web pages and even of the iPhone mobile applications (cf. www.appliedlanguage.com/localization-services/iphone-app-translation.aspx) An other task to outsource relates to the Flash game development. Because the Flash game is a self-contained product, and requires special programming skills (Actionscript), it is wise to hire a freelancer that has this expertise. Considering that this resource is needed at a later stage of the production (see Gantt Chart in appendix A), I will opt to post a job ad on Jobsites.com and Reed.co.uk to find a suitable candidate. Lastly, I will commission four Photo/Camera operators to produce the interviews and the pictures of the various countries. Commissioning video freelancers abroad save costs on travels and on translation service. The Creative director will supervise the shooting to ensure that every clip is shot the same way. I rely on the foreign clients offices help to provide me with local video freelancers contacts. For the rest of the team members I will use employment agencies such as Datascope (www.datascope.co.uk) and PFJ (www.pfj.co.uk) to find quickly the best talents available with the required skills and work experiences. Although going through a recruitment company might be costly, it will serve the purpose of building a solid team to work with on a longer-term basis. Eventually after 4 months of production, I will redeploy the vast majority of the team on other projects to the exception of one web developer and the UX designer in case of further modifications from our client. Please see Appendix B for an outline of the team members.
(Northouse, 2009). I chose Copper as a team management software, to help the centralization of files related to a certain project and facilitate communication between the Client, the SNM management team and the SNM team members. Copper is Australian project management software created by Element software. Several crucial features of Copper make the management of a project, very intuitive. Copper is a Saas and does not need any software installation, it means also that the information relevant to a project can be accessed anywhere in the world providing that a internet browser is available. It gives a real advantage when working with collaborators in different cities, notably with the translation service company Applied Language TM and clients various regional offices. The administrator has the possibility to privatize the clients interface in such a way that his Copper profile page will only show pieces of information that really matters to him. The ability to share and view Google documents inside Copper allows easy feedbacks and approval between the Clients representative and the SNM management team. An intuitive calendar allows me to allocate easily the tasks to team members and set their working hours. Every team members can also sign in and update their time sheets instantly. The team members have the possibility to join a project and start messaging in real time other team members. The ability to use Copper on a move with an IPhone or IPad makes the experience complete. The design of the software has also widely influenced my choice because a dull interface can quickly deject people. Outside communicating via software I will praise face-to-face communication whether with the client or the team members. Regular meetings will be held on Monday mornings with the whole SuperNewMedia team to assess if we are on schedule. Occasionally during the week, I will organize Quiz evenings in a local pub in order to federate the team and stimulate collaboration. Work on Friday afternoons will finish an hour sooner allowing people to relax and chat. I will have an introductory meeting each time a new tem member comes on board with our management body (Creative director, Technical director and me) to present the company. The selected staff will have to love all digital practices and be opened to new experimentations. I will galvanize the team and show consideration to every members of the team. In the same way, I will expect the staff to come on time show commitment to the goals of SuperNewMedia and take according measures if rules are not followed.
relation with our client (UK based) and will accommodate the SuperNewMedia office with a nicely decorated meeting room to welcome the client. I will promote open discussions with the client. I will clearly specify the needs to be paid promptly but make him feel at ease in our Studio as if it was part of our services (similar to a cosmetic dental boutique). We want to reassure the client that his brand image is in good hands. The SNM policy is above all the good mental health of our team members. Fitting supplementary requests from the client to increase the turnover cannot come to the expense of degrading the friendly atmosphere of our agency. As a video-conferencing tool, I chose Microsoft Office Live Meeting to keep contact and exchange files with the 4 clients office representatives. One of the reasons of such decision is that I trust Microsoft software to be reliable and efficient in most scenarios. Video-calls are vital to foster a good relationship with our Client, and I do not want to take any risk by using open source software or unfamiliar equipment. The features that Live Meeting boasts are appropriate to our needs. First the ability to share the desktop of different users, secondly the possibility to display a presentation to support the videoconference call, and lastly the ability to share any files instantly. It is wise to retain rights of the work produced by SNM for two reasons. First it will save time to produce future projects if you can reuse some of the part of previous websites. Secondly it will oblige the client to come back to you whenever they need further modifications (Frick, 2008). It is essential to discuss the matter very early to avoid irritating the client. Just after the project comes to an end, I will possibly propose a promotional and maintenance plan to the Client whether or not I have retained the files. If the outcomes of the relationship with the client happened to be negative, I will drop the plan to focus on longer-term relationships. As a matter of fact, a digital agency acts like the clients partner more than the clients supporter nowadays, thereby the need to keep a fair and healthy relationship to ensure its longevity in the industry.
7. Asset management strategies, digital rights management, copyright issues associated with the project
I will use Nuxeo 1.3 Digital Assets Management to store and facilitate retrieval of media content (visit www.nuxeo.com/en/products/dam). Nuxeo DAM is a open source cloud-based software (cloudware) that allows the user to preview and organize media content. Nuxeo DAM helps you to record for each file the origination of copyrights and set the type of license in use. Furthermore, Nuxeo DAM tracks the expiration of your assets and report misuse of the content efficiently. The software allows the administrator to protect content from distribution or modification, by granting control access to the users. Nuxeo DAM enables you to add captions and tags to files and look for them in a search bar to retrieve documents. No plug-ins or Flash is required to use Nuxeo DAM thus ensure quick access from any location any time. I will employ two online content managers full time to organize and name correctly all media assets. They will also contribute to the integration and optimization of the content online, including search engine optimizations of the web pages. The production assistant will support them by encoding and editing the video interviews of our clients witnesses. As for the interviews, we will make sure to issue a consent form to all the participants. We will make sure to film only consenting adults that Mickael Abensur Module: CMP001N May 2011
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represent well our target audience. The shooting will happen in public places and does not require the authorization of other third parties. I have mentioned a potential risk linked to the foreign nationalities of interviewees in the risk analysis chart (cf Appendix D)
for
crisis
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risk
Mickael Abensur
Module: CMP001N
May 2011
10.
Appendix
a. Gantt chart i. Project time-line
Mickael Abensur
Module: CMP001N
May 2011
Mickael Abensur
Module: CMP001N
May 2011
Mickael Abensur
Module: CMP001N
May 2011
Mickael Abensur
Module: CMP001N
May 2011
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Mickael Abensur
Module: CMP001N
May 2011
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Mickael Abensur
Module: CMP001N
May 2011
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Mickael Abensur
Module: CMP001N
May 2011
13
Job title
Background / Education
Previous experience
Desired skills
Creative director
10 years working experience with at least 4 years in a senior creative leadership role
- Great design skills, art direction, color and typographic expertise - Excellent communication and team leadership skills - Initiate inspiring concepts in response to clients briefings - In depth knowledge of building websites on the ASP.Net platform - Good understanding of Sql Server Databases, VoIP and network infrastructures - Good communication skills - Experience with Javascript frameworks (Mootools, Jquery) - Solid understanding of cross platform issues and web architectures - Knowledge of W3C compliance and accessibility rules - Understanding on how web based APIs function and their various ways of implementation - Experience in developing wireframes and database-driven prototypes with Axure RP - Knowledge of C#, ASP.Net, Ajax, jQuery, CSS and Html - Experience in modeling Sql Databases - Great design skills - Excellent knowledge of CSS an Html web languages - Advanced skills in Actionscript and Flash - Innovative and creative thinking - Knowledge of SEO would be an advantage - Experience of using internal phone storage - Excellent knowledge of the iOS software development kit - Good knowledge of REST and SOAP API request structures - Ability to exchange data between browsers and mobile apps using JSON data interchange language - Excellent coding with ObjectiveC and debugging skills -Comprehensive experience of web analytics and SEO -Hands on knowledge of HTML, XML and CSS - Write compelling promotional content
Full time
Technical director
IT degree
7 years working experience with at least 3 years in a senior technical leadership role
Full time
UX designer
Full time
Web developer
IT degree
Based on the quality of portfolio 3+ years of work experience in the field 2+ years experience using Flash, including games development experience
Full time
Web/Graphic designer
Full time
Flash developer
Multimedia degree
Freelance
IT Degree
Full time
Marketing degree
- Experience of managing content on a high traffic website - Experience of working with 3rd party suppliers and agencies
Full time
Mickael Abensur
Module: CMP001N
May 2011
14
Project manager
Creative director
Technical director
UX designer
Web developer
Web/Graphic designer
Flash developer
Mickael Abensur
Module: CMP001N
May 2011
15
- Copper Saas Professional - Indesign, Illustrator, - MacBook Pro: 15-inch screen; 2.0GHz Intel Core Photoshop CS5 i7, 500GB Hard drive Dreamweaver CS5 - Apple mouse - Nuxeo 1.3 DAM - Genuine Windows 7 Professional - Google Analytics - Mac Pro: Two 2.4GHz Quad-Core Intel Xeon Westmere processors, 1TB Hard drive, 6GB memory - Apple mouse & keyboard - Dell ST2220L - 21.5-inch widescreen - Ipad 2 - Copper Saas - iOS SDK 4 - Mac OSX Leopard - Indesign, Illustrator, Photoshop CS5 - Dreamweaver CS5 - Copper Saas - TMPGEnc 4.0 Xpress - Genuine Windows 7 - Nuxeo 1.3 DAM - VLC player
- 2x LaCie Rugged USB 3.0 1TB external hardrive - Vostro Desktop 230 MT: 3.2GHz Intel Pentium Dual-Core, 250GB Hard drive, 1GB memory Production assistant - Dell ST2220L - 21.5-inch widescreen - Dell USB Optical Mouse - Black - Dell USB Keyboard
High
Medium
Medium
Medium
Low
Mickael Abensur
Module: CMP001N
May 2011
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11.
References
Copper (2011) Project management tool (Internet) Available at: http://www.copperproject.com Elliott, R. and Percy, L. (2007) Strategic brand management. Oxford, UK: Oxford University Press. Frick, T. (2008) Managing Interactive Media Projects, New York: Delmar. Northouse, P. (2009) Leadership: Theory and Practice, London, SAGE. Microsoft Office Live Meeting (2007) Hosted Web conferencing (Internet) Available at: http://www.microsoft.com/online/office-live-meeting.aspx. March 2011
12.
Bibliography
Elliott, R. and Percy, L. (2007) Strategic brand management . Oxford, UK: Oxford University Press. Frick, T. (2008) Managing Interactive Media Projects, New York: Delmar. Gilbert, S. (2001) 90 days to launch: Internet projects on time and on budget. New York: John Wiley. Northouse, P. (2009) Leadership: Theory and Practice, London, SAGE.
Mickael Abensur
Module: CMP001N
May 2011
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