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Anthony J. Tortorici, Jr.

227 Gold Valley Crossing, Canton, GA 30114 770.310.1812 | |

Professional Summary
A seasoned marketing and management executive with corporate and agency leadership experience. Experienced at successfully realizing the vision of headquarters through customer and consumer communications by collaboratively managing and directing large-scale programs and multi-disciplined teams.

Career History Independent Marketing Consultant, Canton, GA

2009 - present

Project and ongoing work focused on sales building, social-media data gathering and mobile execution, customer outreach, sponsorship development, consumer collateral development, fundraising, and business development

Danone Waters of America (Evian), Atlanta, GA (DWA relocated to White Plains, NY)

2008 - 2009

Director, Trade Marketing Led brand planning and development of multi-channel and key customer programs in excess of $3.5 million. Managed and oversaw creative, promotional, consumer insights and merchandising agencies and provided creative leadership to develop and deploy the tools needed for a well-armed customer team. - Drove development of the national retail calendar and major program planning for new product and launch sponsorship activation. Provided ongoing and proactive communication to corporate partners and distributor leadership to build and maintain support of Evian calendar programming increasing focus by 25% in down year. - Led and managed cross-functional team and agencies to develop a new, multi-million dollar loyalty program connecting retail activity with lifestyle rewards and digital consumer engagement. - Spearheaded the creation and continuous improvement of retail selling tools leveraging Evians sustainability platform as a point of difference. - Gathered customer and distributor insights to streamline merchandising activities by increasing the number of cases on display while decreasing the spend by 30%. - Created promotional tool kit and standards with retail-ready programs that maintained brand direction while offering customers local context to drive basket ring, out-of-aisle display and increase consumption occasions. - Negotiated and justified a cause-marketing sponsorship with Susan G. Komen for the Cure, delivering a partnership that is attractive to both brand and customers alike expanding sales window by 200%. - Managed trade show and B2B communications and implemented ROI measures to justify trade initiatives.

Ryan Partnership, Atlanta, GA (Southeast offices closed)

2005 - 2008

Managing Director SE Offices Oversaw operations of Ryans Southeast Regional offices and team and managed engagement with key clients. Stewardship of a multi-million dollar client-marketing budget to execute regional programming supporting channel and key account promotions for Heineken USA. - Added $100K/year incremental project work by developing projects to connect on- and off-premise accounts, driving agency engagement and profit - Collaborated and coordinated with competing agencies at the direction of client. Integrated planning, production and sell through for multiple projects across all channels, saving client time, travel and dollars. - Built out calendar programming for clients fastest growing and highest profile region. Coordinated creative and production efforts of POS, merchandising and premium elements with agency staff based in Connecticut. - Developed key programming to support and sustain double digit growth above plan for new product launch from test market to national rollout, integrating senior client management with customer and consumer communications. - Recommended and sold-in a staffing adjustment for the Southeast to more efficiently and effectively support significant client growth and better alignment with client structure.

Mastermind Marketing, Atlanta, GA

2004 - 2005

Account Services Supervisor Fostered successful relationships between agency personnel and clients - Developed customer and employee marketing programs for MBNA and its partners SunTrust, Bass Pro Shops and Regions Bank. Responsible for billings in excess of $2.5MM. Led the agencys work in the retail channels, managing the projects for Coca-Cola North Americas Foodservice Crew programs and Nestl/Dreyers C&G and value channel programming.

The GEM Group, Atlanta, GA (Atlanta office closed company out of business)

2002 - 2004

Account Director Responsible for overall management of multiple client engagements, including supervision of program planning, budgeting, creative and measurement and a team of 10 senior and junior account staff - Oversaw the strategy, development and activation for UPS and Dominos Pizza NASCAR, team and driver sponsorships. Managed, negotiated, and evaluated relationships between clients and the properties. - Managed development and launch of the first interactive employee satisfaction tool for Coca-Cola Foodservice customers This initiative drove traffic to Coke's major online properties with exclusive employee rewards and website, complete with a national sweepstakes. - Led consumer promotions work with Coca-Cola and developed and executed 2003 summer program, Coke with Food, with strategic partners. Driving a 50% increase in execution and 30% increases in volume over LY.

Anthony J. Tortorici, Jr. Interactive Planet, Inc., Atlanta, GA (Company closed)

-22000 2001

Account Director Overall management of projects and stewardship of client relationships to promote long-term engagements for this end-to-end e-strategy company. - Managed multi-department team of 10 associates and resources to design, develop and execute client initiatives. - Led and managed all online promotions, brands and programs for Publix/PublixDirect, ExecuTrain, Pop Warner Little Scholars and The Coca-Cola Company. - Developed sales promotions and partnerships to drive new channels of revenue. - Negotiated contracts to generate $1MM agency income from pro-bono accounts. - Accountable for generating $500K new business opportunities within existing client base. - Responsible for nearly $2MM revenue and continuing objectives to grow the business. - Created internal client briefs for all initiatives and resource planning.

The Coca-Cola Company, Atlanta, GA

1997 2000

Manager, Archival Program Marketing Developed new marketing initiatives and projects to directly engage consumers with brand Coca-Cola, its history and folklore. - Built relationships across the Coca-Cola System to increase the visibility of the archival and licensing resources and ensure awareness of department capabilities across the brand development cycle. - Created, developed and collaborated on programming directed to U.S. and international markets to generate significant media coverage, awareness and excitement for sales promotion activities leading to increased sales. - Led the strategy and creation of programs to directly stimulate the sale of Company licensed merchandise such as special promotions and events at Company attractions and third-party venues. - Managed development and content of the department's Intranet presence. Member Internet Steering Committee overseeing standardization of Internet sites by the Coca-Cola System. - Created marketing materials and promotions for exhibits and licensed materials. - Worldwide corporate spokesperson on Company collectibles and historical issues.

Tortorici & Randolph, Inc., Atlanta, GA

1994 1997, 2001 - 2002

Vice President, Marketing and Operations Managed client marketing initiatives and business development for this family-owned agency. Instrumental in launching agency with successful business development activities with multiple retainer clients - Created promotions, special events and strategic advertising for clients including AOL Digital City Atlanta, Chick-fil-A, Heavenly Ham, Harrys Farmers Market and The Coca-Cola Company and the 1996 Atlanta Paralympic Games - Led the on boarding and ongoing training of new employees and client personnel. - Generated a 200% return on media spent through promotions for over 100 Chick-fil-A grand openings per year. - Led business development, RFP responses and agency collateral creation and production. - Effectively managed the transfer of clients to independent managers at the closing of the agency in 2002, maintaining consistency and agency leadership reputation.

Taco Bell Corp. (PepsiCo, Inc.), Atlanta, GA

1991 1994

District General Manager P&L responsibility for three training units generating $2.25 million in revenues annually. Supervised a team of 75 employees and 16 managers. - Produced revenues and profits 120% over plan and successfully carried out national marketing initiatives. - Managed and executed local promotions to activate opening of local restaurants. Marketing and training leader of six new concept units in Georgia and North Carolina. - Managed refurbishment budget and vendors for the Atlanta ADI. Set up vendors on ADI basis and achieved a decrease of 15% in controllable cost.

BWI, Ltd., Ridgefield, CT

1990 1991

National Operations and Sales Manager Directed the recruiting, training, and motivating of event staff of 15. Coordinated operations across nine territories nationwide. - Managed the marketing, sales, promotion, and full implementation for nationally promoted special events. - Responsible for more than 200 events generating more than $350,000 in revenue across a ten state territory over just six months.

Recipient of a Telly Award for excellence in video and film programming, Max Award for Marketing Excellence, and two IABC Golden Flame Awards.

Georgia Institute of Technology, Atlanta, GA - Bachelor of Science in Management, 1990 - Dean's List, 1986, 1989 - Georgia Tech Varsity Football, 1985 1990 / Junior Varsity Captain, 87 - 88, 89 90