FisK concept & communicatie

Datum: 31-5-2011

Project Proposal : Vloer Webshop

Index:
1. 2. 3. 4. Introduction: Design Details Content Management and Content SEO

www.fisk.nl || Tel: 058 213 03 31 || info@fisk.nl || Rengersweg 21-k Oentsjerk

FisK concept & communicatie

Datum: 31-5-2011

1. Introduction:

www.fisk.nl || Tel: 058 213 03 31 || info@fisk.nl || Rengersweg 21-k Oentsjerk

FisK concept & communicatie

Datum: 31-5-2011

2. Design Details

www.fisk.nl || Tel: 058 213 03 31 || info@fisk.nl || Rengersweg 21-k Oentsjerk

FisK concept & communicatie

Datum: 31-5-2011

3. Content Management and Content

A recommending content management system for this web shop is OpenCart. OpenCart is a free open source web shop framework. The benefits it has over other known web shop frameworks (like Magento) is: Easier to develop for User Friendly Backend Clean SEO URLs Loads Faster

Website: http://www.opencart.com

www.fisk.nl || Tel: 058 213 03 31 || info@fisk.nl || Rengersweg 21-k Oentsjerk

FisK concept & communicatie

Datum: 31-5-2011

4. SEO
Developing a website for the sole purpose of Google will be detrimental to the page rank in the long and short term. Googles algorithms for determining a page rank takes in many factors. A sites Page Rank (PR) takes into consideration(but not just): URL Name Content Page Hierarchy Link backs

Link Backs
What are Link Backs? Link Backs are when another popular site, due to it also have many Links and content that corresponds to the search criteria that also has a very high page rank.

Example:
Nu.nl Highest when searching nu.nl, good content and highly visited. Nu.nl has a link to Bol.com from an advert. Nu.nl has a very high page rank meaning that websites it links to are trusted more than a random site that links to a website. When someone searches Google for Bol, it takes into consideration all the links that link to BOL, the more higher ranked sites that link to bol.com probably mean that bol.com is what people are looking for when they search BOL. Developing content and having a great design that will give a reason for people to come back to the site and spread the link across Social Networking platforms like Facebook, Hyves etc, will net a higher return in PR and Visitors than making a site that is purely developed for Google. Content is King is the key phase. Good content and usability will make your site more valuable than other sites. Being more valuable will net you a higher PR.

Other aspects are server location and speed. But here at FisK we will ensure that your website server is correctly configured and located and the speed of the website will grant the best possible PR.

www.fisk.nl || Tel: 058 213 03 31 || info@fisk.nl || Rengersweg 21-k Oentsjerk