EXAM QUESTIONS (Marketing Management) PART I: MULTIPLE CHOICE (Select the best answer) 1.

Which of the following is not part of the organisations micro-environment? A. economic conditions B. suppliers C. customers D. competitors 2. The popularity of football, D&G jeans, and hip-hop music are all facets of the __________ environment. A. technological B. demographic C. political-legal D. cultural 3. Which of the following a not an example of demographic change? A. aging population B. decreasing household size C. increased demand for a convenience based lifestyle D. growing regional centres 4. Which of the following is an example of a behavioural segmentation variable? A. generation B. user status C. personality D. religion 5. Which of the following is an example of a psychographic segmentation variable? A. occupation B. education level C. readiness stage D. lifestyle 6. Positioning refers to: A. What consumers think about the product B. What competitors think about the product C. Your product compared with your competitors products D. All of the above 7. The purpose of a Branding strategy is A. To show consumers that you own the product B. To create a good image for the product C. To help consumers select your product D. B and C above 8. Which of the following is not a major segmentation variable for consumer markets? A. geographies B. feelings C. demographics D. psychographics 9. What is Marketing Management?

A. Designing and selling a product or service B. Choosing target markets, and growing customers through delivering superior customer value. C. Creating, offering and freely exchanging products and services D. Planning and executing the conception, pricing, promotion and distribution of ideas, goods and services (S2) 10. Which concept does Kotler recommend? A. Production concept B. Product concept C. Selling concept D. Marketing concept 11. Demographics is: A. The study of human behavior B. The study of consumers C. The study of a population D. The study of a geographic area 12. The 3 step process for marketing segmentation is: A. Segmentation, differentiation and positioning B. Differentiation, segmentation and marketing C. Segmentation, targeting and positioning D. Positioning, branding and selling 13. Market research is: A. Researching consumer behavior B. Finding the cause of declining sales E. Researching a specific industry or market C. Observing buyer behavior 14. Geographic segmentation is: A. Dividing consumers into groups based on their lifestyles B. Understanding the benefits of a product C. Dividing consumers into groups based on their social status D. Dividing markets into groups based on location 15. Marketing is mainly about A. Selling products & services B. Providing value for the customer C. Maximizing profit D. Increasing market share 16. A SWOT Analysis is primarily used to: A. Determine the sales of an organization B. Determine whether new products work or not C. Determine the capabilities of an organization D. Analyze the organization and the environment 17. PEST is used for: A. Customer analysis B. Environmental analysis C. Competitor analysis D. Product analysis

18. Market segmentation is used to: A. Divide products into distinct groups B. Divide competitors into distinct groups C. Analyze consumer behavior D. Divide markets into distinct groups of buyers 19. In Marketing Management, what are Needs? A. basic human requirements B. needs directed at specific objects C. needs backed by the ability to pay D. products you can sell to the customer 20. What are the 4 Ps of the Marketing Mix for Consumer Marketing? A. price, product, place, position B. price, product, place, promotion C. price, promotion, position, profitability D. price, position, performance, profitability 21. When an individual trying to control information received by his thought, the cognitive process that is: A. Selective awareness . B. Selective perception C. Selected reservation D. Selective distort. 22. Which one of the following is not the intermediate agent in term of distribution of marketing strategy: A. Selective Distribution B. Wide distribution C. Distribution for buyers D. Exclusive distribution 23. Choose the correct competition force: A. Competitors; penetration competitors B. Alternative products C. Market D. Purchasers, suppliers 24. Positioning the product is: A. Design products and services which are higher than its competitors B. Position product in the market C. Design products, services of the company so that targeted customers understand and greatly appreciate its products and services than other competitors D. The quality of products 25. One client had intended to buy the motorcycle A but received information from a friend that the company's maintenance service is not good. The above information is: A. Secondary information. B. Another factor hindering the purchase decision. C. Another factor to consider before using D. A disturbance in the message 26. Promotion in the marketing mix is A. Advertising, propaganda B. Offers, personal selling

C. Promotion D. All A, B and C are correct 27. Competitors offer similar product, the same types of customers at a price equivalent to is the type of competition: A. Branch competition B. General competition C. Utility competition D. Brand competition 28. A process of marketing management ordered: A - Analysis of market opportunities; B -Management of marketing efforts; C - planning a marketing program; D - marketing strategy development. A. A-B-C-D B. A-D-C-B C. C-B-A-D D. D-A-B-C 29. Name of product is: A. Able to read to distinguish with other goods and services B. The intellectual property registration C. Product Brand D. A product name 30. Factors that create differences in image, except: A. Atmosphere; events B. Writing, visual media C. Characteristics of images, symbols D. Product innovation