KEITH MEEHAN

1677 Strong Road Victor, New York 14564 (585) 924-4204 rk5@rochester.rr.com

CREATIVE DIRECTOR / MARKETING DIRECTOR

www.KeithMeehanCreative.com

Record of achievement and results in solving the brand and marketing communications challenges of large US corporations and small businesses. A high energy performer and solid communicator with an unwavering commitment to excellence. A team leader. A team player.

PROFESSIONAL EXPERIENCE SUMMARY

Creative Direction: Award-winning creative director. 15 years hands-on creative direction yielded successful brand and marketing communications solutions that aligned with customer mission, vision, and core values for Corning, Johnson Outdoors, Kodak, Mobil, Rayovac, Wegmans, and others. Personnel Management: 15 years in senior-level positions managing a range of creative, production, account, and administrative personnel. Exceptional employee retention during thirteen-year tenure as managing partner of Icon Graphics. Account Services: Dynamic presenter. 24 years diverse account experience. Instrumental in retention and growth of Fortune 500 and small business accounts through varying capacities involving account service, supervision, and support. Experienced at every level of customer interaction Business Development: Entrepreneurially-minded business professional. 13 years strategic planning and new business development efforts resulted in regular account growth and new customer acquisitions for Icon Graphics. Financial Management: 24 years financial management and accountability for business, accounts, and projects including budgeting, pro formas, profit/loss, and cash flow. Monetarily conservative and responsible. Project Management: 23 years experience successfully managing key customer and company projects.

PROFESSIONAL HISTORY
INDEPENDENT MARKETING COMMUNICATIONS CONSULTANT Insight Design, Victor, NY [2002Present] Provide integrated marketing communications solutions to a range of customers across diverse market segments that include manufacturing, construction, telecommunications, health care, local and federal government, professional, institutional, conservation, and more. Develop and implement brand strategies. Consult in marketing planning. Developed and directed all ground-up brand content for an expansive marketing communications initiative by top 50 national contractor, OConnell Electric. Implemented new brand messaging, copy, graphics, and photography across web, print, presentations, trade show displays, and PR. Key challenges have involved digesting and articulating the scope of OConnells service offerings and coordinating with over 50 company contacts. www.OConnellElectric.com Designed, directed, and produced a childrens natural history book originally targeted to englishspeaking international students. The book exceeded all customer expectations and led to the development of two additional books, currently underway. Increased small business customers advertising success rate by 1300%. New client acquisitions soared after repositioning their brand and giving them a distinctive, professional identity. Improved the workflow efficiencies and turnaround time of a production design group at a national manufacturing firm. Implemented a system that increased awareness of priority projects and improved internal communications.

KEITH MEEHAN
Page 2 BRAND TEAM LEADER / DESIGN MANAGER / ACCOUNT LIAISON Daymon Worldwide at Wegmans, Rochester, NY / Stamford, CT

[20062007]

Managed on-site design team in the development and implementation of on-target, on-time, and on-budget private label branding solutions for Wegmans Food Markets. Collaborated with a diverse range of customer contacts, third party suppliers, and Daymon entities, daily. CREATIVE DIRECTOR / MARKETING DIRECTOR / ACCOUNT MANAGER Icon Graphics, Rochester, NY

[19882002]

Managing partner of this brand and marketing communications design firm. Developed and directed on target, strategy-driven creative for regional and national customers that fueled account growth and lead to new business. Serviced key accounts and managed strategic projects. Led new business development and marketing efforts. Introduced strategic marketing initiatives that strengthened the firms reputation, created inroads into new markets, and grew the business. Recruited, trained, managed, and mentored a staff of 15. Managed business operations. Sold my interest in the company in 2002. Provided creative direction and account leadership for a broad range of Kodak consumer brands and product lines throughout the decade when Kodak was recognized as the #1 US brand for overall quality (Equitrend) including mega cash generators Gold & Max films and One-Time-Use Cameras. Won the competitive contract award for Rayovacs battery brand and packaging redesign after going head-to-head with several national firms. Developed and delivered the presentations, directed creative, and managed the project. Battery sales rose significantly with the new look. Niche-marketed the firm by positioning it as CPG branding and packaging specialists. The initiative attracted new clients that included Wegmans, Johnson Outdoors, and Zippo. Landed strategic new accounts and grew business with Kodak, Corning, Rayovac, and others through the writing and delivery of proposals to senior and mid-level management pitching overall creative, strategy, and financial. ART DIRECTOR / ACCOUNT REPRESENTATIVE Design Associates, Palmyra, NY

[19871988]

Provided concept, design, and direction for marketing collateral and consumer goods packaging projects. Serviced and grew key accounts, developed new business, and directed a team of graphic designers.

PARTIAL CLIENT LIST

Burger King, Corning, Eastman Kodak, Entertainment Publications, Family Circle, Forbes Custom Products, Fruit of the Loom, Gardens Alive, Heinz, Hostess, Johnson Outdoors, Lipton, Marriott, Mead, Mobil Chemical, OConnell Electric, Parker Brothers, Peapod, Pfizer, Purina, Rayovac, Tenneco, Readers Digest, Richardson Foods, Rubbermaid, Simon and Schuster, Taco Bell, The David and Lucile Packard Foundation, Wegmans, and World Kitchen.

EDUCATION
GRAPHIC CAREERS: Marketing Communications Design ROCHESTER INSTITUTE of TECHNOLOGY: Associates Degree, Communication Design / Painting