Informatica PowerCenter

The Foundation of Enterprise Data Integration

The Right Information, at the Right Time

Powerful market forcesglobalization, new regulations, mergers and acquisitions, and business process outsourcing, for exampleare pushing your company to operate more efficiently and do more with less. Your business needs access to all its data faster than ever before. How does your IT organization respond? How does your IT organization access, discover, cleanse, integrate, and deliver critical datawhen, where, and how its neededto help your company reduce costs, increase productivity, and remain agile and competitive?

Common Challenges Facing Your IT organization

Rising Complexity of Data
Your IT organization is handling more data, in more formats, from more partners and more systems than ever before. How do you provide a single, comprehensive view into your critical information assets? How do you handle the complexity of your enterprise dataits volume, its latency, its many formats and structures?

Increasing Business Demands

Timely information fuels all your companys competitive business initiatives, such as governance, risk, and compliance programs and mergers and acquisitions. How do you make data available when and how the business needs itin batch, near real-time, and real-time modesto increase operational efficiency?

shrinking IT Budgets
Every business initiative spawns a new IT project. And each IT project requires data integration. How does your IT organization reuse data integration logic and skills across these projects to keep IT costs in check?

Proliferating Data Quality Issues

The business must make decisions quickly and base its decisions on complete, current, and reliable data. How does your IT organization proactively prevent questionable, inconsistent, or inaccurate data from proliferating throughout your business? How do you resolve and fix data quality issues at the point of entry?

Top Three Customers

Company
Acme Co. Power Co. West Co.

Top Three Customers

2008 Revenue
$1,324,543 $1,234,677 $ 934,756

Top Three Customers

2008 Revenue
$1,464,600 $1,300,100 $1,125,356

Company
Acme Co. Power Co. West Co.

Company
Acme Co. Power Co. West Co.

2008 Revenue
$1,102,982 $1,090,624 $ 998,821

Which report reflects the right data? The lack of a single, comprehensive view of critical information assets puts your company at risk.
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The Foundation of Enterprise Data Integration

Informatica PowerCenter is highly scalable, highly available, high-performance software that lets IT organizations access and integrate data from virtually any business system, in any format, and deliver that data throughout the enterprise at any speed to improve operational efficiency. PowerCenter serves as the foundation for all data integration projects and enterprise integration initiatives, including:
Data migration and consolidation Data synchronization and replication Data warehousing Master data management B2B data exchange Data governance Service-oriented architectures Integration Competency Centers

PoWERCENTER BENEFITs
Provide the right information, at

the right time, to meet both the analytical and operational data integration needs of the business
Meet the security and scalability

Access, Integrate, and Deliver Data Quickly, Easily, and Cost-Effectively

Business analysts, IT organizations, and global development teams all rely on PowerCenter to access, integrate, and deliver data quickly, easily, and cost-effectively.

demands for enterprise-wide, mission-critical deployment

Reduce the development and

Business Analysts
PowerCenter delivers trusted, timely data throughout the enterprisein batch, in near real-time, and in real-time modes or on demandto meet the businesss analytical and operational data integration needs. Comprehensive auditing and reporting capabilities enable business analysts to support governance, risk, and compliance initiatives. Self-service data integration enables analysts to define and validate specifications using an intuitive Web-based user interface and automatically generate PowerCenter mappings.

deployment costs of IT projects by enhancing cross-team productivity and cross-functional collaboration

IT Management
PowerCenter offers unparalleled performance, scalability, and high availability to help IT organizations deploy and manage mission-critical, enterprise-wide data integration projects while reducing development time and costs.

Developers/Global IT Teams
PowerCenter encourages collaboration between the business and IT and across global development teams. The software allows teams to maintain, share, and reuse definitions, specifications, and data mapping logic across platforms and projects. No recoding means higher productivity and faster time to results.

Using the Data Integration Analyst Options intuitive Web-based user interface, business analysts can easily define mapping specifications and automatically generate PowerCenter source-to-target mappings

Informatica PowerCenter: The Foundation of Enterprise Data Integration

Key Features of Informatica PowerCenter

Universal Data Access
Informatica PowerCenter provides access to more enterprise data types than any other technology on the market. Complemented by Informatica PowerExchange and the suite of PowerCenter Options, PowerCenter lets you access virtually any and all enterprise data types, including:
Structured, unstructured, and semi-structured data Relational, mainframe, file, and standards-based data NoSQL big data stores such as Hadoop HDFS Message queue data

PowerCenter accesses and delivers data when and how the business demands it. The software offers data access in real time or batches or through change data capture (CDC).

Mission-Critical, Enterprise-Wide Data Integration

Only PowerCenter can handle mission-critical, enterprise-wide data integration. No other single product on the market manages a broader range of data integration initiatives. PowerCenter and the suite of PowerCenter Options meet enterprise demands for security, performance, scalability, collaboration, and governance through such powerful capabilities as:
High availability/failover/seamless recovery Grid computing support Pushdown optimization Dynamic partitioning Metadata management Team-based development Data masking Auto-scaling web services Self-service data integration Data validation Proactive Monitoring

PowerCenter offers unique capabilities to help IT organizations address exponential growth in data volumes and the need for real-time integration of data across systems. Designed to respond to the mission-critical needs of an Integration Competency Center, the software serves as the ideal foundation for complex, enterprise-wide data integration initiatives.

Metadata Manager, a key feature of PowerCenter Advanced Edition, delivers end-to-end lineage of all data to increase insight into complex data relationships and build trust in the data driving key business decisions.

With the unified Informatica Administrator, you can centralize all PowerCenter configuration and monitoring tasks to simplify management and quickly troubleshoot all your PowerCenter jobs and services.

Global IT Team Productivity

PowerCenter enables global development teams, as well as cross-functional IT and business analyst teams, to work together more efficiently and effectively. The software enhances collaboration between IT and the business to successfully execute and manage governance, risk, and compliance initiatives and to increase operational efficiency. PowerCenter offers features specifically designed with individual developers, quality assurance professionals, production administrators, and global IT teams in mind. These features include:
A exible, metadata-driven architecture that standardizes and reuses definitions across

platforms and projects, eliminating the need for recoding

A set of robust visual tools to manage development and administration and powerful

productivity tools to smooth collaboration among architects, analysts, and developers

Team-based development capabilities that automate and control deployments across

environments, locations, and teams to accelerate development, simplify administration, and reduce ongoing maintenance costs
Metadata management and a business glossary to consolidate technical and business

metadata into one data integration catalog, increasing insight into complex data relationships and trust in the data that drives strategic business decisions

The redesigned interface of Metadata Manager makes visualizing data lineage much more personalized, interactive, and intuitive, allowing developers to quickly understand data relationships and conduct impact analysis. This really increases our productivity, as well as ensures consistency and visibility across the enterprise.
Furio Lanzoni Global BI Informatica Shared Services, HP
Informatica PowerCenter: The Foundation of Enterprise Data Integration 5

Meet Every Data Integration Need

Because every data integration project is different and includes many variablessuch as data volumes, latency requirements, IT infrastructure, and methodologiesInformatica offers four PowerCenter Editions to meet your projects and organizations specific needs. Informatica Sales can help you choose the PowerCenter Edition thats right for you. Informatica PowerCenter Standard Edition is enterprise data integration software for accessing and integrating data from virtually any business system, in any format, and delivering that data throughout the enterprise to improve operational efficiency. This edition offers superlative scalability, security, and reliability. Key features of PowerCenter Standard Edition include:
A high-performance data integration server A global metadata infrastructure Visual tools for development and centralized administration Productivity tools to facilitate collaboration among architects, analysts, and developers

PowerCenter Real Time Edition

Informatica PowerCenter Real Time Edition extends the capabilities of PowerCenter Standard Edition with the ability to integrate and provision operational data in real time. Packaged for simplicity and flexibility, this edition provides comprehensive data integration capabilities for developing and delivering sophisticated data services to support all business needs. It is ideally suited for service-oriented architectures. Key features of PowerCenter Real include:
Change data capture for relational data sources Integration with messaging systems Rapid development of scalable and secure Web services Dynamic partitioning for high-performance, highly scalable concurrent data processing

By leveraging the flexible and scalable data services and orchestration capabilities of the Informatica PowerCenter Real Time Edition, LinkShare will be able to consistently roll out new products faster than before, meet customer demands for reporting and analysis, and grow our business by supplying its customers and partners with the real-time delivery of holistic, accurate, and secure data.
Jonathan M. Levine Chief Technology Officer LinkShare

PowerCenter Advanced Edition

Informatica PowerCenter Advanced Edition is scalable, high-performance enterprise data integration software for accessing and integrating data from virtually any business system, in any format, and delivering that data throughout the enterprise at any speed. PowerCenter Advanced Edition is for IT organizations that are standardizing data integration at an enterprise level, across numerous projects and departments. It combines all the capabilities of PowerCenter Standard Edition and extends them with additional capabilities ideally suited for establishing data governance practices and Integration Competency Centers. Key features of PowerCenter Advanced Edition include:
Dynamic partitioning for high-performance, highly scalable concurrent data processing Powerful metadata management for data lineage and impact analysis A business glossary for a common taxonomy of business names linked with technical artifacts Team-based development to help global teams operate more efficiently Web-based data profiling and reporting capabilities

PoWERCENTER oPTIoNs
The suite of PowerCenter Options extends the softwares core data integration capabilities. Informatica Sales can help you select the PowerCenter Options that are right for you.
Data Cleanse and Match Option Data Integration Analyst Option Data Masking Option Data Validation Option Dual Load Option for Teradata Enterprise Grid Option High Availability Option Metadata Exchange Options Partitioning Option Proactive Monitoring Option Pushdown Optimization Option Team-Based Development Option Unstructured Data Option

PowerCenter Cloud Edition

Informatica PowerCenter Cloud Edition is the worlds first cloud data integration infrastructure that enables seamless integration of data in the cloud and in on-premise systems. This edition combines the power and scalability of PowerCenter Standard Edition and PowerCenter Real Time Edition, with the flexibility, ease of use, and affordability of the latest cloud computing platform. The result is a comprehensive data integration Infrastructure as a Service (IaaS). Key features of PowerCenter Cloud Edition include:
Runs in true virtual computing environments, such as the Amazon Elastic Compute Cloud Built-in data partitioning support for unlimited scalability Data processing latency support, including batch, trickle feed, and real time Connectivity to data sources both in the cloud and on premise, and the ability to move data

across the two

PowerCenter Advanced Edition includes all the essential capabilities we needhigh-performance, high-productivity data integration with metadata management designed for enterprise deployments. The integration metadata catalog, with personalized lineage, comprehensive impact analysis, and reporting, boosts confidence in our data with enhanced visibility into data relationships.
Remy van der Kleij Information Architect Ahold

Informatica PowerCenter: The Foundation of Enterprise Data Integration

Benefits of Informatica PowerCenter

Provide the Right Information, at the Right Time
PowerCenter provides universal, right-time data accessthat is, batch, near real-time, and real-time access. This means your IT organization can deliver trusted, timely data throughout the enterprise to meet both analytical and operational needs of the business. You can improve the confidence the business has in the data by supplying enterprise-wide visibility into data definitions, lineage, and relationships and increasing data accuracy and consistency. PowerCenter helps you to answer the questions your business has about its data and to supply the high-quality data it needs, when it needs it, to make better and timelier decisions.

Learn More
Learn more about Informatica PowerCenter and the Informatica Platform. Visit us at www.informatica.com or call (800) 653-3871.

Meet the Demand for Enterprise-Wide, Mission-Critical Deployment

PowerCenter meets enterprise demands for security, scalability, and performance and establishes a foundation for enterprise-wide data integration initiatives. Your IT organization can costeffectively scale to meet increased data demand, save hardware costs, and reduce the expense and risks associated with data downtime. You also reduce the risk of security and privacy breaches with PowerCenters ICC-grade security features.

About Informatica
Informatica Corporation (NASDAQ: INFA) is the worlds number one independent provider of data integration software. Organizations around the world gain a competitive advantage in todays global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,000 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the cloud.

Boost Cross-Team Productivity and Cross-Functional Collaboration

PowerCenter enables teams of developers, analysts, and administrators to work faster and better together. IT projects can be readily administered and managed across complex teams whose members have different roles and responsibilities. And these teams can easily share and reuse work and results with a powerful set of common tools, assistants, wizards, and templates. PowerCenter reduces IT costs by encouraging collaboration, minimizing development complexity, managing the impact of changes, increasing productivity, and accelerating time to delivery.

PowerCenter is the hub of our integration infrastructure. With PowerCenter, we will be able to upgrade our data integration capabilities and take on even more projects, without sacrificing responsiveness or scalability.
Mark Cothron Software Engineering Manager Ace Hardware

Worldwide Headquarters, 100 Cardinal Way, Redwood City, CA 94063, USA phone: 650.385.5000 fax: 650.385.5500 toll-free in the US: 1.800.653.3871 www.informatica.com

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2011 Informatica Corporation. All rights reserved. Printed in the U.S.A. Informatica, the Informatica logo, and PowerCenter are trademarks or registered trademarks of Informatica Corporation in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

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