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WEALTH MANAGEMENT SOLUTIONS FOR FINANCIAL ADVISORS AND INVESTMENT MANAGEMENT INSTITUTIONS

Advisory Services - Wealth Management (formerly Advisor Platform, AP) is the Microsoft solution for capital markets, banking, and insurance companies with advisors catering to mass affluent, high net worth and ultra-high net worth individuals. Advisor productivity levels increase significantly with an integrated, workflow-based 360 degree portal. Advisory Services Wealth Management enables operational efficiencies for advisors, call centers, and for client Internet channels which save time and money, improves the advisor - client relationship, and directly impacts revenue and profitability. This platform encompasses many intuitive technologies that business users are already familiar with such as Office and Outlook, and exposes information from existing legacy systems, software applications, and data providers in one workflow-enabled portal. Microsoft leverages very powerful services-oriented architectures that are easy to deploy and customize over time, reducing costs and time to market. The five principles of Advisory Services - Wealth Management The customer relationship. Microsoft acknowledges the primary tenet behind the Advisory Services for Wealth Management is to help the financial advisor become the trusted advisor. We provide the tools that improve the way the advisor produces relevant and timely information for his or her client. A client-centric 360 degree view. Microsoft technologies/solutions enable financial advisors to pull all relevant information regarding their client together, empowering financial advisors to provide advice when it is needed. Tools that give back time. In order to differentiate from competitors, advisors need a platform that saves time, allowing them to spend more time with their clients. Enabling the Go to Advisor. Become the trusted "go to" advisor where all services are managed, negating the need to parse assets, which results in greater wallet share. Works the way advisors work. We empower a paradigm shift from having an advisor having to navigate many silos of information to an environment where the technology supports workflow across applications, legacy systems, and reference data providers to emulate the common workflows they need to serve their clients

 Challenges Total cost of ownership. It is costly and time-consuming to maintain multiple disparate systems. Operational scalability. Managing independent legacy systems, applications, and service providers - usually based on diverse technologies with varying code bases -makes it difficult for IT Teams to deliver required business functionality. New functionality changes require long development cycles. Increasing revenue, profitability and client retention. It is difficult to differentiate and maximize operating results without enabling technologies to unlock the power of all underlying systems. Solutions At the foundation of all successful Advisory Services Wealth Management deployments are Microsoft Application Platform tools including SQL Server and the Dynamics Integrated Contact Center (ICC). These technologies are designed to integrate many disparate sources of data and application functionality, and expose the data so it can be tagged and orchestrated for consumption by many types of users in a user friendly interface, leveraging Microsoft software. Common software packages include Microsoft Office, Microsoft Office Sharepoint Server, Dynamics CRM and other intuitive composite technologies. The developer-friendly Microsoft .Net platform streamlines deployments that historically may have taken many months, so they take only a fraction of that time, reducing cost and deployment risk. CUSTOMER EXPERIENCE Challenges Optimal customer service. Disparate silos of information prevent client-facing professionals from quickly and efficiently producing work for their clients. Top analysts acknowledge that more than 50% of advisors' time is spent administratively rather than with a client. By association, spending productive time with clients is the way to improve client satisfaction. Most firms agree they would like to optimize the financial advisors work environment to improve customer service.

Seamless delivery of service. Without enabling client-centric visibility across lines of business, it is challenging to up-sell and cross-sell products lodged within disparate and siloed systems. Business intelligence and regulatory compliance. Most organizations are able to track and report some components within a specific line of business, but having greater breadth of coverage across lines of business, role types, and disciplines is an area that most organizations agree can be improved. Solutions Microsoft Advisory Services solution streamlines customer service by consolidating and presenting information that advisors and customers need in a user-friendly way, wherever they need it. One application platform leveraging content from a variety of sources can be built to serve multiple user vehicles including advisor portals, client-facing Web sites, call centers, and mobile workers. Advisory Services solutions for Wealth Management are based on a centralized processing tier that integrates multiple systems. The platform enables users to easily configure BI dashboards, monitor regulatory compliance, and evaluate risk across portfolios in real time. Solution Information White Papers & Reports Wealth Management Firms Choose CRM to Improve Productivity and Client Service The New World of Private Wealth Management Finance on Windows Partner Guide Customer Stories Products in this Solution Partners for this Solution
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INNOVATIVE SOLUTIONS FOR BROKERS/DEALERS

Advisory Services - Capital Markets (formerly Institutional Client Platform) is geared toward sell-side brokers who support institutional clients. It uses customer relationship management (CRM) and client analytics to provide greater visibility into client activity, risk analytics, and modeling tools. It enables firms to improve client service by seamlessly integrating the entire communication infrastructure including turret systems incorporating OCS Instant Messaging (IM), VOIP, and e-mail. It is designed to make investment and client information available in real time to support critical decisions and transactions.

Advisory Services Capital Markets is designed to take advantage of corporate performance and insight tools to deliver intuitive business intelligence scorecards and compliance reporting.
The Microsoft Vision for Advisory Services Capital Markets

Provide high touch, institutional sales people with a holistic view of all client activity across product silos and functional areas, enabling them to increase sales by cross-selling additional financial products and services.

Enables collaboration internally with portfolio managers, risk managers and traders, and externally with the client, in order provide timely responses to customer requests and transactions.

Provides a single platform for both low and high touch service channels which enables clients and sales professionals to have access to the same applications and user experience.

Enhances both the customer and high touch sales persons' experience with a composite application framework which pulls together disparate line of business applications into a single system with workflow capabilities.

Conceptual Architecture The architecture for the Advisory Services Capital Markets utilizes powerful application platform tier technologies, including SQL Server and Biztalk Server and/or the Dynamics Integrated Contact Center (ICC), as its foundation. Sell side organizations recognize high touch sales professional require data in real time to make important investment decisions and the Microsoft application platform technologies are specially designed to integrate into existing systems to maximize utilization and the return on investment. Advisory Services Capital Markets provides the platform to deliver a holistic view of all client activity including positions, trade history, research consumed, profitability, trade ideas, call logs, email, etc. The platform arms institutional sales professionals with tools to cross-sell products and services based on an individual client's buying patterns, combined with unprecedented access to a 360 degree view of holdings and client risk tolerances, real time access to market research analysts and portfolio managers overseeing multiple investment vehicle types. Furthermore, the sales professional is armed with real time access to information through collaboration and turret trading systems.

IMPROVE CUSTOMER EXPERIENCE Challenges 'High touch' sales people need a single view of all client activity, improved analytics, internal and external collaboration and integration to disparate systems Sell side product distribution covers all types of financial instruments (equities, fixed income, foreign exchange, derivatives, commodities, etc.) as well as research produced by analysts; all relevant data is in disparate systems making it difficult to consume within the context of client needs Institutional, high touch, sales people are expensive and margins are eroding due to competitive pressure creating an environment that must enable user productivity Sell side organizations find supporting multiple systems for sales professionals, service centers, and client Internet cost prohibitive Solutions Dynamics Integrated Contact Center and SQL Server promotes a highly efficient workstation that assembles all client information in one portal from disparate sources The combination of Office Communications Server, Office LiveMeeting, Office SharePoint Server and Exchange Server allows for internal collaboration between sales, research, and trading that greatly enhances the customer experience Financial institutions can dramatically improve the customer experience by adopting rich internet applications using Microsoft Silverlight for their eCommerce offering Financial services organizations reduce cost of ownership by powering all service delivery channels leveraging the Microsoft application platform technologies REDUCE DEPLOYMENT RISK Challenges Current market conditions require banks to reduce risk and focus on client business to generate fees The client Internet or 'Low touch' channel has been an area of increased focus for sell side organizations as a lower cost environment for self directed transactions, yet clients still require expertise of sales professionals to make investment decisions The revenue from simple securities trading continues to erode and enterprises are challenged at improving client service and cross asset class trading to generate revenue Solutions Unified Communications simplifies employee and client communications and compresses the gathering and dissemination of through intuitive workspaces; unifying business communications; and connecting people, processes and information With Windows Server, businesses can develop, deliver, and manage rich user experiences and applications, provide a highly secure network infrastructure, and increase technological efficiency and value for both low touch and high touch channels Microsoft SQL Server provides a trusted, productive, and intelligent data platform that enables businesses to run their most demanding mission-critical applications and provide real time access to one source of client information across channels

Microsoft Office SharePoint Server contains very powerful and configurable Business Intelligence and Compliance reporting systems that provide insight into business best practices, revenue, client satisfaction and retention and regulatory compliance