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Exploration: Investor Relations Mobile Apps. 26.

June 2011

Investor Relations Mobile Application Thought Starters:!


Mobile Applications are an ideal vehicle to communicate with the Investor Relations audience Private Investors Institutional Investors & Analysts Media & Inuencers Employees 1. The modern investor is active Interested/demanding the latest news and information related to their investments Mobile, accessing information on demand and across multiple devices 2. Companies have an opportunity to: More directly connect with their audiences React to the marketplace, news and events, controlling the message 3.Companies have an challenge to: React to the marketplace, news and events, controlling the message Manage individual dialog, get personal
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Mobile Applications are Ideal for Investor Relations!


Mobile internet is now mainstream 3G has surpassed 20% global penetration Smart phone & tablet shipments outpace PC Multiple internet device is driving cloud computing

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Mobile Apps & Social Media in Corp. Communications!


Social media is a critical information channel for large corporations: 25% of search results for the worlds 20 largest brands are user-generated content Share is replacing Email as a communication (time spent) Age 55-65 is the fastest growing demographic on Facebook Users expect to be able to interact with content Forward, like, share Mobile & Social are natural partners: RSS Feeds, API Developer Apps., Etc.

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Best Practices Snap-Shot!


Our design and development process will consider the current state-of-industry in the rapidly evolving touch screen & app environment, for each of the potential content areas: I. RSS feed based news content Up to date, highly visible, maximum readability

II.Investor Information & Stock Charts Highly interactive Cross reference related information

III. Annual Report Content Translate the most important corp. document to touch/interactive environment Company story, management introductions, etc.

IV. Cross Platform Alignment Create a seamless brand and information ow across all digital platforms

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Best Practices: Available Investor Relations Apps.!


Mobile Apps geared towards the Investor Relations target appears to be an emerging trend, and we expect to see more more corporations move in this direction: Provide a good initial reference for developing content outline Not necessarily a reference for design or usability for each type of task or information i.e. text, stock charts, etc

Nestle

Shell

Shell

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Best Practices: News / RSS Feed Based Content!


I. RSS Feed / News Content: Highly visual, highly readable Built in share: Email, Like, Twitter, Facebook HTML text for copy/paste

Flipbook

New York Times

CNN

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Best Practices: Investor & Stock Charts!


II. Active investors have come to expect rich interaction in stock charts Scalable history, interactive controls Cross reference of news and performance Integrated management commentary

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CNBC

Bloomberg

Best Practices: Leverage Annual Report Content!


III. The Annual Report is generally the most carefully crafted company story each year Consider ways to translate this content into touch screen environments Strong brand story, management introductions, etc. Move beyond the PDF towards interactive content, pop-ups, embedded video, commentary, q/a, etc.

General Electric

General Electric

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Best Practices: Seamless cross-platform experience!


IV. Increasingly, your audience is experiencing your brand across multiple platforms Interface and screen design alignment is essential Provide as much content as possible via web links / webapp areas Consider personalization for registered users from the .com site

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Best Practices: HTML5 Based WebApps!


V. HTML5 Based WebApps allow have huge advantages over native iTunes Apps. Cross platform ease of development Simple, fast content updates via standard site CMS Bypasses Apple iTunes App Store approval process and revenue cut.

NPR

FT

Phase I: Content Summary & Approach!


Our design and development process will consider the current state-of-industry in the rapidly evolving touch screen & app environment, for each of the potential content areas: News Up to date/breaking news News and Press releases Share prices Investor Information Group / Annual Reports* Management Bios* Speeches & Presentations Videos Media/Press Information Press kits Photo gallery Media calendar * Recommended
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Brand Experience Content Products & Services

Danke!!
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