BASIC PRINCIPLES OF COMMUNICATION

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WHAT IS COMMUNICATION ?
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IT IS PROCESS BY WHICH WE EXCHANGE MEANINGS, FACTS, IDEAS, OPINIONS OR EMOTIONS WITH OTHER PEOPLE

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WHAT IS COMMUNICATION ?
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The word communication is derived from the Latin word communis, which means to share

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WHAT IS COMMUNICATION ?
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COMMUNICATION IS THE GLUE WHICH HOLDS THE ORGANISATION TOGETHER

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WHAT IS COMMUNICATION ?
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Communication in simple terms is the transfer of information between people, resulting in common understanding between them.

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DEFINITIONS
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According to Newman and Summer

Communication is an exchange of

facts , ideas, opinions and emotions by two or more persons.

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DEFINITIONS
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According to AMERICAN MANAGEMENT ASSOCIATIONASSOCIATION-

Communication is any behaviour

that results in an exchange of meaning.

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DEFINITIONS
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ACCORDING TO BERELSON AND STEINER

Communication is transmission of

information , ideas, emotions, skills etc, by the use of symbols, words, pictures, graphs etc.

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DEFINITIONS
ACCORDING TO D.E McFarland

Communication may be broadly

defined as the process of meaningful interaction among human beings. More specifically, it is the process by which meanings are perceived and understandings are reached among human beings.
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DEFINITIONS
ACCORDING TO ALLEN LOUIS

It is the sum of all the things one person does , when he wants to create understanding in the mind of another.

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DEFINITIONS
ACCORDING TO ANDERSON

Communication is the process by which we understand others, and in turn endeavor to be understood by them. It is dynamic , constantly changing and shifting in response to the total situation
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CHARACTERISTICS OF COMMUNICATION
It is unavoidable It is both exchange and sharing of information It is a dynamic process It is intentional, as well as unintentional It is transactional- involves sender and transactionalreceiver It can be verbal or non verbal It is a systemic process It is successful when the receiver interprets the same meaning as the sender.
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PROCESS OF COMMUNICATION

ONE WAY COMMUNICATION

IDEA
ENCODING

MESSAGE

MEDIUM

MESSAGE RECEIVED

DECODING

IDEA

SENDER

RECEIVER

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TWO WAY COMMUNICATION

FEEDBACK

IDEA

ENCODING

MESSAGE

MEDIUM

MESSAGE RECEIVED

DECODING

IDEA

SENDER

RECEIVER

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ELEMENTS OF COMMUNICATIONS
1. 2. 3. 4. 5. 6. 7.

SENDER /SOURCE ENCODING MESSAGE MEDIUM RECEIVER DECODING FEEDBACK

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ONE WAY COMMUNICATION

Information is always transferred in one direction from source to the target. No direct interaction between persons involved Receiver cannot clarify or question the information received It follows the linear source message- mediummessage- medium- receiver (S-M(SM-R)
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TWO WAY COMMUNICATION

It is interactive. It involves both persons, fully. Persons constantly alternate between being the source and receiver. Receiver can ask for clarifications and question the source. Receiver can add own ideas and views. At the end , both gain information. It requires interpersonal skills. It can be more satisfying Brings better understanding and agreement.
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