Syed Shadab Ali

F 26, I Floor, Shaheen Bagh, Jasola, New Delhi 110025. 99110-26457 sshadabali@gmail.com, syed.ali@himjoli.org, OBJECTIVE: To contribute strong background in Marketing & Operations, along with unique drive for excellence and success. PROFESSIONAL PROFILE: Customer-focused, organized self-starter with effective sales & marketing skills - demonstrated ability to manage sales activities, build relationships, and provide support and training to drive customer care focus behavior across teams in all the verticals. Proficient in analyzing situation and decision making with customer focus and service orientation. Resourceful, creative problem-solver with proven aptitude to analyze and translate complex customer requirements and business problems and design/implement innovative customer solutions. Motivated achiever, who exceeds goals, has been promoted regularly and garnered numerous awards. Articulate communicator of both people and technology with exceptional interpersonal skills while interacting effectively with customers, front line associates, clients and support teams. Adept at delivering presentations, demos and training packs. High personal integrity, and able to relate to and create trust in all. Highly articulate, confident and persuasive team-builder, able to motivate and communicate to achieve exceptional business performance objectives. Dependable and reliable in supporting and enabling team effort to produce genuine long-term sustainable development. Willing to learn extensively and a quick learner.

WORK EXPERIENCE: Presently working with HIMJOLI PRODUCTS PVT. LTD., as BUSINESS HEAD based at Delhi since July '2009 till date. HIMJOLI- Self sufficient enterprise marketing fresh, natural, handmade products and concept of people working in the hills of Uttarakhand along with CSR activities across exclusive stores, corporate, retail, and institutions. Run operations in various verticals- Retail, Direct activities, Corporate Gifting, Exhibitions, Private Label. Product categories include Foodprocessed/ natural/ agro/ tea, Cosmetics, Garments and gifts from the Himalayas. Business Head for Himjoli Key responsibility is to develop strategies for Pan India and North India operations, based at Delhi. Working through Sales Agency/ Distributor and coordinating backend through various NGOs and Self Help Groups, a total work group 5000+ people. Ensuring back-end front-end, ensuring data and quality of direct operations in corporate as per SOP, corporate gifting penetration, Retail tie ups and merchandising- both stand alone and modern trade, BTL marketing activities. Institutions business with top clients like ITC Welcome group, Accor Hotels, Apeejay, Manor etc., Organizing big format exhibitions like Spirit of Uttarakhand, Dastakar, Dasrakari Haat Samiti, Jaipur Literature Festival, Taj Mahotsav and Viraasat.

 Operations-Responsible for the smooth operations of all the verticals. Planning- Targets and achievement plan, business avenue/ activity

and plan, inventory replenishment for normal monthly and special orders analyzing previous trends or order in hand, activity calendar, POP or promotion material development. Recruitment, Training, Reporting & Management- Recruiting, Inducting, Training and Nurturing front line team consisting Business Development Manager, Agency Manager, Accountant, Store Manager for Exclusive Company outlets. Maintain Relationship- Ensuring good relationships with potential Key accounts- corporate/ retail/ institution clients and referrals. Quality & Ambience- Ensure quality and ambience of Direct Kiosk, retail merchandise and exhibitions so that all verticals should be fruitful. Customer Acquisition & Retention - Plan and implement all activities for customer. Market Feedback- Track and provide feedback regarding other brands activities and promotions. Resource Allocation- Ensuring proper allocation of resources-stocks, manpower, delivery van and budgeted expenses. New Business Avenues- Keep on finding new business avenues which compliment organization mission of creating jobs in the village by utilizing resources available there. NOTABLE CONTRIBUTIONS: Launch Himjoli and develop organization infrastructure, SOPs of all the verticals. Being new organization achieve sales of 30 lakhs through only corporate in first month of starting and 70Lakhs in this year festive season only and handle supplies in the excellent ways. Did extremely well in Spirit of Uttarakhand & Jaipur Literature Festival in Delhi Haat in spite of no good previous experience of group. Organized Uttarakhand Festival in Delhi- Planning and implementation and Himjoli Yatra. Worked with SUBHIKSHA TRADING SERVICES LTD. New Delhi as BUSINESS DEVELOPMENT MANAGER since May '2007 till June2009. SUBHIKSHA - Chain of Retail Stores across India with over 1400 Retail Stores. Keeping items in 5 Categories- Mobiles and Mobile Accessories, FMCG, Groceries, Fruits and Vegetables, Pharmacy. Business Development Manager for Subhiksha - Key responsibility is to handle the Sales and Operations with team size of over 150 team members in the cluster. Implement the strategy for the retail business development and expansion for the Business format in the cluster. Implement the developed strategy, roll out stores and manage the top line and bottom line of the retail business for the specified format. Supervise other key operations like Merchandising, Marketing, Retail operations and supply to the stores. NOTABLE CONTRIBUTIONS: Handle product mix and procurement of South Delhi Stores. Company wise vendor selection. Key role in conducting inbound and outbound promotional activities outlet wise like diagnostic camps, media shoot, Coordinating smooth operation of Subhiksha call centre for promoting different schemes. Develop customer tracking sheet and 8 out of 10 stores on viability.

Worked with CADILA LTD, a leading company famous for Sugar Free, EverYuth, women healthcare, respiratory, oncology, diagnostics, promoting Respicare division from 2nd April, 2002 till April'2007 as Area Business Manager - based in Ghaziabad U.P. managing Uttarakhand and part of Western U.P.( Ghaziabad, Noida, Bareilly ,Moradabad ,Meerut and Dehradun). Role and Responsibilities: Managing brands and ensuring achievement of organizational goals & objectives in terms of revenue generation and customer services, bridging gaps by supporting team members effort in achieving their targets ensuring value building and guarding, performance feedback to team members and plan development programme, feedback of key customers, competition and market trends with suggestions to management, recruitment and induction of Marketing Executive, ensure companys marketing plan implementation, relation building with key customers, building up a cohesive enthusiastic and goal oriented Team and channel management. Won many awards as No.1 ABM of North many years and selling few brands highest all over India. Worked for CIPLA LTD., in Aligarh U.P. from January 2000 to March 2002 as Marketing Executive. Role and Responsibilities: Achieving 100% Targets assigned, coverage of doctors for conversion, retailers for availability, distributor handling, implement companys marketing strategy, conduct activities like Medical Camps, Customer's Meet, Institutional Coverage, training. Professional Training:
Participated

in Workshop NEW ADVANCES IN BUSINESS ANALYTICS BY IIM CALCUTTA faculty. Attended ABM's Development Workshop by Mr. Sudhir Vinayak, Director - Intellectual Competence Enhancers, Mumbai. Attended ABM's Development Workshop by Mr. R.Krishnamurthy for Man Management with many situation handling. Undergone Central Training Programme as Training Coordinator in Mumbai for developing new trainees in CIPLA Ltd. Attended workshop in Lucknow on tackling Customers Inhibitions organized by Cipla Ltd. Assisted foreign speaker Prof.Martin Partridge meets in Lucknow U.P. ACADEMICS: Masters in Business Administration - from IGNOU, New Delhi. Post Graduation Diploma In Business Management from IGNOU, New Delhi. Bachelors in Business Management from SGRR Institute of Technology and Sciences (affiliated from HNB Garhwal University) Dehradun, U.K. in 1996-1999. 10+2 with Physics, Chemistry & Biology in 1995 from Aligarh Muslim University. High School in 1993 from Aligarh Muslim University.

PERSONAL DETAILS: Father's Name Mother's Name Spouses Name Permanent Address Languages Known Date of Birth Hobbies Mr. Shahid Ali Mrs. Naheed Akhter. Rubina Akhtar 169/3, Janakpuri, Avas Vikas Colony, Bareilly. U.P. Hindi, English and Urdu. Verbal and written 25th May. 1977 Organizing self, Listening Music.

REFERENCES: Mail if required

P C skills: Have working knowledge of computers MS Word, MS Excel, MS PowerPoint and also comfortable with the commonly used softwares and CRM and open office. I hope the above information will enable you to find in me a sincere, hard working and enthusiastic team player.

Place: New Delhi

(Syed Shadab Ali)