product

product overview

DART Sales Manager

BeneFITS AT A GLAnCe

End-to-end workflow
efficiencies make for better productivity, happier clients.

Enjoy total visibility

into RFPs, campaigns, and revenues.

Understand inventory
levels and acquire approvals immediately.

DART Sales Manager is a proposal and finance management product for companies using the DART platform to generate revenue from online ad sales. The product saves you time and strengthens your relationship with clients by reducing the burden of data entry, standardizing your ad product offerings, and improving the end-to-end visibility and accuracy of your ad sales process. DART Sales Manager offers both pre- and postsales modules, and is completely integrated with the DART for Publishers platform, creating an end-to-end set of workflow efficiencies for the very first time.
Impact Your Bottom Line DART Sales Manager enhances the business of selling ads in support of your bottom line revenue goals. By automating key processes and making information available between teams, the product gives ad operations, sales and finance professionals more time to focus on selling, delivering and reporting on ad campaigns. From start to finish of every campaign, the product heightens client satisfaction levels by improving the accuracy and transparency of the end-to-end sales and service process. Put simply, DART Sales Manager saves you time and strengthens your relationship with clients. Gain Full Control over Ad Sales Management with Two Modules DART Sales Manager comprises two parts a Proposal Module (pre-sales) and a Finance Module (post-sales). Heres a quick overview:

The Proposal Module gives your ad sales staff full understanding of your sites ad inventory, reduces the time it takes to get proposals out the door, and frees up time to spend prospecting for new opportunities. Approval workflow and automated trafficking helps your ad ops team turn signed contracts into delivering campaigns quickly and painlessly.

The Finance Module works to help your finance team gain visibility into key metrics of the ad sales business campaigns sold, delivered and booked, sales staff effectiveness and quality of deals. The module provides revenue reporting insight, simplified ad serving reconciliation, and streamlined billing processes. Let your finance team manage the ad sales data, not vice versa.

DART Sales Manager Overview

Reduce Guesswork with Product, Pricing and Inventory Insight DART Sales Manager provides a new level of consistency to the ad sales process. It supports sales professionals with pre-defined inventory packages, searchable inventory, and an electronic rate card. These features significantly reduce the guesswork associated with formulating new proposals. Sales can now sell more effectively with instant access to products, rates and inventory availability. These features allow you to:

Achieve consistent pricing across roles, representatives and offices Gain agility in pricing, helping you adjust to a changing marketplace Shorten your sales cycle and improve forecasting accuracy with an improved ability to increase the number of pre-packaged units sold

ensure that Campaign Delivery Aligns with Campaign Contracts DART Sales Manager is designed to support smooth transitions between campaign sales and campaign delivery. As proposals move from stage to stage of the sales process, the product helps users with the appropriate permissions reserve or release inventory as needed. At the approval stage, the product translates the proposal directly into a fully-configured insertion order within DART for Publishers, eliminating the lions share of the manual data entry that would otherwise slow down your ad operations process. This automation benefits everyone in the transaction sales, ad operations, and your clients. Your sales team benefits from real-time access to what they can sell and how much they can sell. Your ad operations team benefits from eliminating data entry tasks, reducing availability errors, and increased efficiency from enforcing standard processes. Your clients benefit from an improved assurance that the campaign can be delivered as booked.

Online Ad Sales The Old Way

Sales Ad Ops Finance Agency/Advertiser

How much inventory can I sell? Do the products Im selling even exist? Am I pricing correctly?

What does the order that sales handed me mean? Will it be possible to traffic this ad on time or at all?

Which numbers should I use for billing? How much money am I leaving on the table?

Why does it take so long to get responses to my proposals? Why cant I get accurate availability or delivery?

Maximize efficiency and Focus through Improved Workflow DART Sales Manager is configurable to reinforce and streamline the custom workflow that is best suited to your organization. This custom workflow defines the approval process for your proposals. The workflow is supported by user groups who are responsible for approvals at each stage and by a web-based view that indicates to users when action is needed to move a proposal on to the next stage. The result is a reduction in business process bottlenecks and an elimination of inefficient, ad-hoc approval processes.

DART Sales Manager Overview

The custom workflow helps organizations to:

Manage the sales process with a centralized view into the status of proposals Reduce the time it takes to get new salespeople up to speed on the sales process Scale the sales process to accommodate more clients during growth periods Identify and reduce single points of failure in the process Increase accountability and gain insight into what is and isnt working

Improve Insight with Revenue Reporting DART Sales Manager provides a new source of insight for your organization with revenue reporting. Revenue reports are available by site, advertiser and salesperson. These reports serve as a decision support product for individuals tasked with driving revenue.

Online Ad Sales With DART Sales Manager

Sales Ad Ops Finance Agency/Advertiser

I know what I can sell and for how much I can get inventory and approvals quickly

I know that this order is based on standard products I can focus on key details, instead of re-entering the insertion order

I have a process for reconciliation and billing I have visibility into our revenues

I get fast responses to my RFPs I know what this site has for sale

Minimize Billing Issues with Streamlined Discrepancy Reconciliation DART Sales Manager helps finance professionals manage discrepancy reconciliation in a consistent manner. Using the Finance Module, billing can be based on pre-defined criteria such as booked numbers, actuals, or third-party numbers. The billing and reconciliation process is as easy as exporting a spreadsheet, adding third-party numbers to the spreadsheet, selecting the quantity of record for billing, uploading the spreadsheet into the Finance Module, and generating a billing report from the DART for Publishers Query Tool. By improving discrepancy reconciliation, DART Sales Manager helps you drive client satisfaction at an important juncture, the end of a campaign. Leverage DART Platform Synergies By selecting DART Sales Manager, organizations benefit from synergies across the DART platform. For example, DART Sales Manager is the only product of its kind to integrate directly with MediaVisor, DoubleClicks online media planning solution for agencies. The Proposal Module extends efficiencies to MediaVisor users by leveraging DoubleClicks Unified Media Transaction Platform to make new and updated proposals available directly within the application. This makes it easier and more desirable for clients who use MediaVisor to work with you, because the workflow is more tightly integrated.

DART Sales Manager Overview

Ask for DART Sales Manager

With 10 billion ads being served every day by DoubleClick, there is a huge opportunity to streamline the pre-sale and post-sale processes that impact your bottom line. To get more information about how your organization can benefit from DART Sales Manager, contact your account manager today or call us at 866-459-7606.

About DoubleClick
DoubleClick is a global leader in digital marketing technology and services. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com.

US Headquarters 111 Eighth Avenue 10th Floor New York, NY 10011 Tel: 212-683-0001 Tel: 866-683-0001 (toll free) Fax: 212-287-1203

EMEA Headquarters The Plaza East Point Business Park Clontarf, Dublin 3 Ireland Tel: +353 1 246 0444 Fax: +353 1 246 0499

Asia Pacific Headquarters Suite 19, Level 1 88 Cumberland Street The Rocks, Sydney, NSW 2000 Australia Tel: +61 (0)2 8247 3700 Fax: +61 (0)2 8247 3701

Worldwide Network Operations Center 12396 Grant St Thornton, CO 80241 Tel: 303-729-5200 Tel: 866-729-5200 (toll free) Fax: 303-729-3233

www.doubleclick.com 2007 DoubleClick Inc. All rights reserved. DART and MediaVisor are registered trademarks of DoubleClick Inc.