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CENTER FOR AGRI MANAGEMENT, DEPARTMENT OF BUSINESS ADMINISTRATION, UTKAL UNIVERSITY, BHUBANESWAR-751004
DECLARATION
This is to declare that I, Arup Ratan De is student of MBA (AgriBusiness) 2008-2010 batch of Centre for Agri-Management, Department of Business Administration, Utkal University, Bhubaneswar have given original data and information to the best of our knowledge in the project report titled A Study on Agro-based industries related to Basmati cultivation for the partial fulfillment of the requirements towards the completion of the said course.
Date: Place: Bhubaneswar Arup Ratan De Centre for Agri-Management, Utkal University, Bhubaneswar
ACKNOWLEDGEMENT
Acknowledgement in our opinion is very difficult to write in words, where we feel emotional and at the same time need to recall all those incidents, where we
received help from others. With due regards and foremost responsibility, we first thank God and all those who may have contributed on providing insight for this project report writing directly or indirectly. Then we extend our thanks to Sri B.B. Bhuyan Academic Head Sri Sushant Pujari Chairman and Sri Deepak Ram Course Director, and Sri Manoj Bal faculty cum Placement Co-ordinator for providing valuable suggestions and criticism. Apart from them we thank all the staff and faculty members of MBA (AgriBusiness) Utkal University. We offer our sincere thanks to our relatives, seniors friends without which the project would not have been a success. Last but not the least we thank all the Managers and Respondents of the Companies for providing their valuable co-operation during the project. Date: CAM, Utkal Arup Ratan De
CONTENTS
SECTION NO. PARTICULAR
I. II.
DECLARATION ACKNOWLEDGEMENT
INTRODUCTION METHODOLOGY RESULTS AND DISCUSSION CONCLUSION AND RECOMMENDATIONS APPENDIX QUESTINNAIRE
3 4
Section- 1
Introduction:
Basmati Rice is a global trade name associated with premium quality rice worldwide. Basmati is non glutinous rice that has been cultivated at the foot of the Himalaya mountain range in India for thousand of years. The river Yamuna and Sutlej irrigate Basmati rice in Haryana and Punjab respectively. Basmati is an aromatic, fragrant, long grain, slender rice and has a nutty flavour. Basmati when translated from Hindi, means Queen of fragrance. India is the largest producer and exporter of Basmati rice across the world. Many of the traditional rice dishes in the Gulf countries are cooked with long grained Basmati rice imported from India. European Union is the next important destination for Indian Basmati. Haryana accounts around 50% of area under Basmati rice in India. The best quality Basmati rice comes from old Karnal district known as the rice bowl of India. Basmati in Haryana is chiefly grown in Karnal, Panipat, Kaithal, Kurukshetra, Jind and Ambala district. It is also grown in Punjab, Dehradun region in Utterakhand, Western U.P. and Jammu region of Jammu & Kashmir. The area under Basmati rice is dwindling every year due to unpredictable market demand for Basmati and fetching uneven return to farmers. As a result the uneven trend affects various companies/govt. institutions linked with Basmati cultivation. So this survey was carried out in Basmati growing districts of Haryana. The study of various Agro-companies/govt. institutions would provide a roadmap for TRL, a major exporter of HBC-19 and PB No.-1 varieties of Basmati rice to plan accordingly so as to achieve its goal more effectively and efficiently. Companies like Godrej and DCM Shriram are trying to meet all the requirements of farmers through the establishment of agri-retail centres/outlets at various locations across the country. To understand their concepts, objectives, constraints and future plans, a survey was carried out to shower light on the desired heads.
To find out the attitude of various agri. Companies towards Basmati rice cultivation. To determine the role of these agri. companies /govt. institutions in Basmati cultivation. To find out the future plans of to be followed by these companies/ institutions for Basmati cultivation. To get the suggestions of the companies for improving Basmati cultivation. Limitations of the Project: -
Lack of cooperation from companies, who perceived the questionnaire as interference in their time and workspace. Some of the companies were unwilling to participate whole heartedly in survey. Few companies give very less time for answering the questions. The findings entirely depend on the willingness of the respondent/ companies. A small sample size was chosen for the purpose of survey, Hence errors may be there in the results derived.
SECTION: 3 Methodology: This section gives the methodological details regarding the selection of area, collection of data and its analysis to attain the objectives of study.
SELECTION OF AREA:
Twenty one companies falling under six different agro-based categories from five districts of Haryana were chosen purposively for the study as these districts cover maximum area under Basmati crop. The districts of Haryana where the survey was conducted were Kurukshetra, Karnal, Ambala, Sonepat, Panipat. The companies surveyed in each of the district are given in table. Analysis was undertaken at company/institution level and attempt was made to disaggregate results to selected districts.
SAMPLING DESIGN:
A sampling plan is a definite plan for obtaining a sample from the sampling frame. Total sampling frame consisted of five districts of Haryana and one separate Chandigarh. The companies were randomly selected from the five districts of Haryana. It was assumed that they were representative of population.
COLLECTION OF DATA:
As per the objectives of the study, primary and secondary data was collected to make the research successful. Primary Data: The questionnaire schedule for different agro-based groups attached to appendix has been used for the collection of primary data. Primary data was collected through survey method involving interview of company personnel. Secondary Data The secondary data was collected from Magazines, Newspapers and Different websites.
SAMPLE SIZE:
Considering the constraints of time, distance and resources, the following district wise sample size distribution has been chosen for the purpose of study.
S.NO. 1. GROUP SEED DISTRICT Kurukshetra Kurukshetra Kurukshetra Kurukshetra Kurukshetra Karnal Kurukshetra 3. FERTILIZER Karnal Chandigarh Panipat 4. PESTICIDE Kurukshetra Karnal Sonepat Sonepat 5. PROCUREMENT Sonepat Karnal Kurukshetra Sonepat Karnal Ambala Ambala NAME OF COMPANY/ INSTITUTION Kurukshetra Seeds Prabhat Seeds Haryana Seeds Development Corporation State Bank Of India Punjab National Bank Dena bank Kurukshetra Cooperative Bank Chambal Fertilizers Chemicals Pvt. Ltd. Tata Chemicals Pvt. Ltd. National Fertilizers Ltd. Haryana Agro Fertilizers and Chemicals Margo Bio-Controls Pvt. Ltd. Crystal Phosphates Ltd. Jai Shri Rasayan Udyog Ltd. LT Overseas LTD. Hafed Food Corporation of India Sunstar Overseas Pvt. Ltd. Beri Udyog Pvt. Ltd. Indosaw Industrial Products Pvt. Ltd. Osaw Agro Industries Pvt. Ltd.
2.
FINANCIAL INSTITUTION
Central and
6.
MACHINERY
DATA ANALYSIS:
For classifying the responses tables and charts have been used .The data is analyzed through simply logic from the information received.
SECTION: 4 RESULTS AND DISCUSSION: The survey was carried out keeping in view of six different groups of agri. business companies we visited for Basmati cultivation. In this section we are trying to find out the view and perception of these companies/govt. institutions towards Basmati rice through the information furnished by them. For the sake of convenience we had divided the results into six groups. Each group is representing one category of Agri-Business Company. The six groups were:-
Group 1: Seed Company Group 2: Financial institution Group 3: Fertilizer Company Group 4: Pesticide Company Group 5: Procurement Company Group 6: Farm Machinery Company
GROUP: 1
SEED COMPANY: -
Three companies were visited. The information obtained from them about Basmati rice and non-Basmati rice is discussed below: KURUKSHETRA SEEDS: Kurukshetra
BASMATI VARIETY PRODUCT RATE ION 2007- (RS/QUINT 08 AL) (QUINTAL ) 3000 5500 200 1000 150 3200 6000 5500 5000 5000 NON BASMATI VARIETY PUSA 44 PR-116 PR-118 PR-114 PR-113 PR-111 HKR - 47 HK - 44 SB - 300
District:
PRODUCT ION 200708 (QUINTAL ) 4500 200 150 1000 300 400 1200 2000 1200 RATE (RS/QUI NTAL) AVERAG E 1000
HYBRID = RH 10 (200 Q)
Annual Production (2007): 22000 QUINTAL (7000 -8000 Quintals of Basmati Rice) District:
RATE (RS/QUINTAL ) 4500 4500 4000 NON BASMATI VARIETY PR-114 PR -116 PR-118 PRODUCT ION 200708 (TONNES) 200 200 200
Turn Over
FINDINGS: 1.
The demand for Basmati seeds was totally dependent on market conditions. For the past 3-4 years the farmers were getting lower prices for Basmati rice and so the farmers had declined from cultivating Basmati, hence the demand for Basmati seeds had fallen drastically. But this year for the Basmati crop the farmers had got very good prices (upto Rs 4000/quintal).As a result more paddy growers in Haryana were coming for Basmati seeds to the companies. The ratio of Basmati growers to Non-Basmati growers had jumped to 40:60 from 20:80 last year.(data source: www.agriwatch.com) The farmers complained to the companies of getting impure seeds. The impurity in seeds was due to the following reasons:
a. b.
2.
3.
During grading, the seeds of Basmati got mixed with other seeds by the labour in the company.
c. d.
Mixing up of Basmati seeds by the labour on farmers field. Quality difference arising due to different soil and weather conditions.
4.
The companies conduct seminars and participate in fairs before the start of rice season providing information and technical know how about Basmati cultivation in Basmati growing belt of Haryana.
GROUP: 2
FNANCIAL INSTITUTION: -
Four financial institutions were visited for the survey. The information furnished by them is disclosed here under.
STATE BANK OF INDIA (Branch- Thanesar) Kurukshetra TYPE OF LOAN SHORT TERM MID TERM LONG TERM
District:
TERMS AND CONDITIONS OF LOAN 1. The land should be recorded as owned by the farmer in revenue office. 2. A photocopy of rashion card.
3.
Bank provided loan for a period of 1year(2 seasons) A maximum of 3 lac rupees loan was given.
Number of farmers taking loan in 2007 = 1000(out of which 150-160 farmers were new) Amount of loan given in 2007 = 5-6 crores
District:
TERMS AND CONDITIONS OF LOAN 1. The land should be owned by the farmer.
2. 3.
For paddy and wheat Rs 19000 and Rs 17000 per acre was given respectively. On 1 acre, amount of loan given = 19000+17000+25% of the total (25%= given for kind like health expenses, schooling of children, etc.)
4.
Numbers of farmers taking loan in 2007 = 240 Amount of loan given in 2007 = 5 crore
DENA BANK ( Branch Samana Bahu) TYPE OF LOAN SHORT TERM MID TERM LONG TERM PARTICULARS CROP( Kisan Credit Card) Implements, power tillers Land development
District : Karnal
TERMS AND CONDITIONS OF LOAN 1. The land should be owned by the farmer.
2. 3.
The loan was given only through Kisan Credit Card. For paddy and wheat Rs 12000 and Rs 10000 per acre were given.
5.
6. Maximum amount of loan given= 3 lac with 7% interest and over that 11.5% is charged. Number of farmers taking loan in 2007 = 100 Amount of loan given in 2007 = 2.5 crore
District:
TERMS AND CONDITIONS OF LOAN The farmer had to be a member of the village level primary cooperative society.
1. 2.
For paddy and wheat Rs 15000 per acre was given respectively.
5. Cash = 75%
6. 7.
Kind = 25% (seeds, fertilizers, pesticides) Loan was given for a period of 1 year.
Number of farmers taking loan in 2007-08 = 55,186 Amount of loan given in 2007-08 =207 crore 35 lacs 1 thousand
Number of farmers taking loan for paddy in 2007-08 =21,397 Amount of loan given for paddy in 2007-08 = 117 crore 98 lacs 27 thousand
FINDINGS:
Loan is given for paddy as a whole which includes both Basmati and Non Basmati varieties.
1.
The banks and the cooperatives encouraged farmers to grow Basmati as the cost of production of Basmati was slightly more but the returns were far much better than Non-Basmati varieties.
2. 3. 4.
Cost of production of each crop per unit area was determined by the Deputy Director of Agriculture and NABARD for every year. The commercial banks were charging compound interest either yearly or half yearly. Whereas the Cooperative banks charged simple interest.
5.
The Cooperatives gave loan without security upto a certain range,whereas the commercial banks were mortgaging farmers entire land or home for the loan to be given.
6. 7.
GROUP: 3
ERTILIZER COMPANY: -
Three important fertilizer companies were surveyed for this project. The information provided by these companies can be summarized as follows. CHAMBAL FERTILIZERS AND CHEMICALS PVT. LTD.: District:
Karnal
Fertilizers produced and provided = All the fertilizers of Chambal were provided under the brand name UTTAM. The fertilizers provided by Chambal were:a. 1. 2.
Urea
DAP Phosphate
3. 4. b. c. d.
Bio fertilizers produced = Brakshmitra (for all crops) Turnover in 2007 = 3500 4000 crore Production in 2007 = 20 million tons (5th rank in the world)
District:
a. 1. 2.
Fertilizers produced and marketed Urea DAP 4.Potassium Nitrate 5. NPK(19:19:19) 6. Zinc Sulphate (21% and
3. SSP 33%)
b.
Fertilizers recommended for rice = Urea, DAP, SSP, Bentonite Sulphur, Granubor
Tata Chemicals was doing contract farming for Basmati rice for its two exporters viz. Veetee Fine Fruits. And Sunstar Overseas Ltd.
c.
All the inputs were provided by Tata Chemicals to the contracted farmers. Continuous assistance was provided to them by company scientists.
d.
Company encouraged farmer for Basmati cultivation as it required less water than non Basmati varieties.
e. f.Turnover
a.
b. NFL is the second largest manufacturer of nitrogenous fertilizer in the country. No as such encouragement was given by NFL for Basmati cultivation to farmers.
c. d.
Turnover in 2007 = 4000 crore Production in 2007 Bio fertilizers = 200 metric tons.
e.
FINDINGS
1.
Basmati rice required less water in comparison to non Basmati varieties. So it was highly suitable for Punjab and Haryana belt as the water level was decreasing rapidly. All the fertilizer companies do feel that government should procure Basmati rice at a support price so as to secure the interest of Basmati growers. Use of bio fertilizers along with chemical fertilizers would help to increase the yield of Basmati rice by 10 -15%.
2.
3.
GROUP: 4
PESTICIDE COMPANY: -
Four companies were visited for this project .The information furnished by them is outlined here under. HARYANA AGRO FERTILIZERS AND CHEMICALS: (Shahabad) District: Kurukshetra
a.
Pesticides produced by HAF&C = Malathion 25%WP, Malathion 50% EC, Malathion 5% DP, Anilophos 30% EC, Butachlor 50% EC, Endoslfan 35% EC, Chlorpyriphos 20% EC, Isoproturan 75% WP, Lindane 20% EC, Pesticides recommended for rice = Butachlor 50% EC (weedicide), Endosulfan 35% EC (insecticide) HAF&C Farmer Service Centre = 19 in Haryana. Here the farmer could get seeds, fertilizers and pesticides. Turnover in 2007 = 3-4 crore.
b.
c.
d.
e. Price may be slightly higher than private players but quality is assured.
MARGO BIO-CONTROL PVT.LTD: a. It is a bio-pesticide company. b. Pesticides produced Neem based insecticides Virus
1.
District: Karnal
4.
9. Pheromones
Tricure, (controls seed blight, false smut) Ecomonas (Bacterial leaf blight) Echohume (bio fertilizer)
MARGO encouraged farmers for Basmati cultivation as there was a heavy demand for organic rice in European countries. By using bio-pesticide the quality of Basmati would be increased. CRYSTAL PHOSPHATES LTD. Sonepat a. Pesticides produced
Insecticide Mancozeb +carbendaz im Monocroto phos 36% SL Endosulfan 35 EC Mancozeb
b.
District:
Herbicide Atrazine 50% WP Butachlor 50% EC 2,4 D sodium salt Sulfosulfuro n 76%
Pesticides recommended for rice = Mancozeb, Monocrotophos, Butachlor, Sulphur 80% No as such encouragement given for Basmati cultivation.
c.
District:
BRAND Prize
BRAND FUNGICIDE Super mix Carbenda12 % WP+ Manco 63 % WP Carbmendazi m 50% WP Tricyclozole 75% WP
BRAN D Acer
Ruston e Veer
Pesticide recommended for rice = Butachlor, Pendimethalin, Pretilachlor, Carbendazim, Tricyclozole, Acetamoprid, Alphamethrin. Turnover in 2007 = 40 50 crore.
c.
FINDINGS:
1.
The pesticides used in other rice varieties were being used in Basmati cultivation.No special pesticide for Basmati rice.
2.
The companies feel as the area under Basmati increases, the demand for pesticides would increase since it is more prone to diseases.
3. 4. 5.
The use of bio-pesticide had resulted in improving quality of Basmati rice. The demand for pesticides depended entirely on climate. The companies dont have any special plans for Basmati rice.
6.
The area under Basmati had remained stagnant over the years due to uneven returns and so the consumption of pesticide had been more or less the same and entrance of new players was affecting the growth of other companies.
GROUP: 5
PROCUREMENT COMPANY: -
Four companies of procurement were visited. The information provided by these companies regarding Basmati is given below.
District:
Company was doing contract farming on Basmati for Pepsico Food Products and Beverages Ltd. Turnover in 2007 = 350 400 crore ( 80% of the business is done by Basmati rice)
d.
HAFED (Taraoli):
Karnal
a.
District:
11,000 15,000
Farmers were contracted for Basmati cultivation, providing them with inputs like seeds, fertilizers, pesticides, etc.
District :
FCI did not procure BASMATI RICE because Basmati was premium quality rice which was basically meant for the higher class. FCIs basics objective was to serve the lower and under privileged section of the society and to meet the food scarcity problem during natural calamities. FCI played no role in encouraging the farmers for Basmati cultivation. No sort of contract farming was done by FCI. Quantity of rice procured in 2007 = 1,15,000 metric tons The quantity of rice procured had been stagnant for the past 5 years.
Distict :
d. e. f.
b.
FINDINGS:
1. 2.
All the Basmati procuring companies were following contract farming. The companies provided these contracted farmers with inputs like seeds, fertilizers, pesticides, implements at a subsidized rate. The contracted farmers were benefited as the company helped them in getting technical knowledge about seeds, method of cultivation. The scientists of the company visited the farmers field time to time guiding the farmers so as to ensure a quality produces at the end. The companies purchased the Basmati rice at a price which was above the mandi prize by a certain percentage. For eg. HAFED procured CSR-30 at a price which was Rs 100/quintal more than the mandi price. The farmer had to sell his Basmati rice in mandi if the produce was up to the mark of companys expectation. There was a heavy demand for good quality and organic Basmati in European countries. So the companies were now emphasizing on producing Basmati through organic farming.
3.
4.
5.
6.
GROUP: 6
generalized as under.
MACHINERY COMPANY: -
In all three companies were visited. The information provided by them can be
District: Karnal
Harro 5. Rotary Tiller Culti 6. Subsoiler MB 7. Bund Maker Land Implements specially for paddy = Paddy harrow , Rotary Tiller Production of Implements in 2007 = 10,000 12,000 units Turnover in 2007 = 26.5 crore (16.5 crore domestic and 10 crore in exports) Exporting countries = African countires, America.
c. d.
e.
1. Moisture meters,
4. Seed Germinator, 6. Hot air seed dryer, 8. Rice Polisher, 10. Rice Sheller and Rice Sizing Device
Implements produced for Paddy: Rice polisher, Rice miller, Rice Sheller and Rice sizing device. Turnover in 2007 = 150 crore in agricultural implements Exporting zones = Europe, Middle East, Africa and Asia.
c. d.
Seed pre cleaner/grain cleaner Seed dryers and grader Specific gravity separators Belt conveyor
b.
Implements especially for paddy: Seed dresser, Seed cleaner, Seed grader are required for all crops including paddy. Implements were produced specifically for seed processing industries and not meant for farmers individually. Exporting regions = Europe, Asia, Africa. Turnover in 2007 = 120 crores
c.
d. e.
FINDINGS:
The companies who were selling field implements to farmers had no special implements for paddy.
1.
Whether the farmers grew Basmati or non Basmati, he had to use implements. So promotion of Basmati cultivation would have no direct benefit to machinery manufacturers
2.
Farmers lacked knowledge in the use of new implements, so constant assistance was required to make them skilled.
3.
As the area under paddy would increase there would be increasing demand for paddy implements.
4.
and top quality of Indian Basmati is much superior to the quality offered by other Basmati exporting countries. The rich aroma of Indian Basmati has made itself the first choice of European and gulf countries along with America as well. There has been a heavy increase in the Basmati exports of India by 1,208.75% from 2005-06 to 2006-07. The increasing return in Basmati rice for the last two years has encouraged the non Basmati growers to go for Basmati cultivation. The survey conducted had helped in revealing some issues of agro-based companies related to Basmati cultivation and in providing some hints to solve out those issues. The market of Basmati was very fluctuating .It had shown a downward trend over the last 3-4 years period, where the rate of Basmati rice during peak season had fallen from Rs 1800/quintal in 2004-05 to Rs 1200/quintal in 2005-06.But this year the situation is reversed and the farmers had got very good prices (upto Rs4000/quintal).The downward trend had caused the seed industry to produce Basmati in lower amounts. But this year the Basmati seeds were in high demand and the seed companies were finding it difficult to meet the demand. There was no guarantee that the farmers produce would be accepted by the company, if it was not upto the contracting companys quality parameters. Under such a state the farmer had to sell his produce in the mandi and his expectation of getting a good price from the company shatters away. This leads to discourage the farmer from contracting. The procurement companies also had to bear the loss as their invested efforts in providing sound technical knowledge; agri-inputs to the contracted farmer couldnt yield a good crop. The procurement company was devoid of getting proper supply of the produce.
The yield of Basmati was much lower than non- Basmati group and there was a strong demand of organic Basmati in European countries. The study had also revealed that the farmers lacked knowledge regarding selection of right kind of seeds, fertilizers, pesticides and their way of using. The financial institutions were in favour of increasing area under Basmati as the returns were far much higher. The machinery company had to employ special machinery for Basmati rice. Overall it can be said that all these companies and government institution had a major role to play in promoting Basmati cultivation in India. If the issues could be dealt with scrutiny with satisfactory solutions to them then the day is not far when India in the Basmati trade internationally will be referred to as FRAGRANT INDIA.
RECOMMENDATIONS:
1.
Contract Farming: Contract farming had to be encouraged on a large scale for Basmati cultivation. Through seminars and exhibitions in fairs in villages the benefits of contract farming had to be clearly depicted to the farmers. Contract farming for Basmati helped to generate the following benefits to both producers and buyers.
a. b.
c. New Technology
2.
Minimum Support Price (MSP) for Basmati: The government should start procuring Basmati by fixing a support price for it. This would help in mitigating the risk of price fluctuation in Basmati rice.
3.
Futures Trading:. Futures trading would help to reduce price variations in times of violent fluctuations in case of Basmati.
4.
Demand for Organic Basmati: The Basmati exporting companies should go for growing Basmati organically because of their heavy demand in European countries.
5.
Use of Bio-fertilizers and Bio-pesticides: Encouragement should be given to use bio-fertilizers and bio-pesticides in Basmati rice cultivation.
6.
Development of High Yielding Varieties of Basmati: The research institutes should take steps in developing more insect-pest and disease resistant
varieties which will automatically help in achieving a high yielding variety of Basmati rice.
7.
Promoting the Use of Certified Seeds of Basmati: A mass extension work has to be carried out by the seed, Procurement Company as well as the government at emphasizing the importance and advantages of using certified seeds than to grains.
8.
Meticulous Monitoring By the Contracting Company: Meticulous monitoring has to be done by the contracting company by providing sound technical know how about Basmati cultivation and ensuring proper use of right kind of agri-inputs at the right time to the contracted farmer so that the rejection percentage is greatly reduced.
9.
Special Machinery for Basmati: The machinery company should try to produce special implements for Basmati rice so that the desired grain size, length and polish to Basmati grain could be given.
10. Release
companies should set up advisory centre at village level In Basmati growing zones providing the farmers with standard seeds, fertilizers, pesticides and other inputs apart from technical know how about Basmati cultivation at each stage of crop growth and encourage farmers to sell their produce to them by showing the loss caused by commission agents to them.
11. Involving
companies in association with financial institutions should influence the small farmers for Basmati cultivation, with buy back commitment of quality produce.
REFERENCES
www.apeda.com www.agricoop.nic.in www.agriwatch.com www.mcxindia.com www.commodityindia.com www.agristat.com www.agricultureinformation.com www.irri.com www.fao.org www.answer.com www.basmationline.com www.icar.com www.tradeindia.com www.linkedin.com www.google.com
Appendix: -
1. 2. 3. 4. 5. 6.
What type of machinery your company manufactures? What are the implements manufactured specially for paddy? Annual production/sales of paddy implements in 2007: Do you encourage the farmer for rice cultivation? : YES / NO If YES mention how? : What benefit farmer derives from your company in relation to paddy cultivation? : 7. Does the farmer know about your implements / company? : YES / NO 8. Do the farmer use your co. implements : YES / NO 9. If NO mention: 10.What benefit you expect from basmati cultivation : 11.What suggestion would you make to improve basmati cultivation : 12.Do you have m/c for basmati cultivation : YES / NO 13.If YES mention: 14.Are the farmers benefited by using these m/c : YES / NO 15.Do the farmer face any problem during use of m/c :YES / NO 16.If YES mention : 17.Discuss the past 5 years business scenario in relation to paddy cultivation: 18.Discuss the present scenario: 19.Discuss the upcoming business scenario in relation to paddy cultivation.
1. What are the fertilizers you produce? 2. What are the fertilizers you recommend for rice? 3. Do you produce some bio-fertilizer for basmati cultivation ; YES / NO 4. If YES mention : 5. Does the farmer know about your product / company ?: YES / NO 6. Does the farmer use your co. product : YES / NO 7. If yes then why? 8. If NO why? 9. Do you encourage the farmers for basmati cultivation ?: YES / NO 10.If yes mention how? : 11.What benefit you expect from basmati cultivation? : 12.What suggestion would you make to improve basmati cultivation? : 13.Do you have some special strategies for basmati cultivation? : 14.Is there any problem from farmer side: YES / NO 15.If YES mention : 1. Place Availability : YES / NO 2. Timely availability : YES / NO 3. Quantity availability :YES / NO 4. Pricing : YES / NO 5. Other (SPECIFY) : 16.Annual turn over of fertilizer in 2007 : 17.Discuss the past 5 years business scenario in relation to basmati cultivation : 18.Discuss the upcoming 5 years business scenario in relation to basmati cultivation.
1. What are the pesticides you produce? 2. What are the pesticides you recommend for rice/ basmati rice? 3. Do you produce some bio-pesticide for basmati cultivation ; YES / NO 4. If YES mention : 5. Does the farmer know about your product / company ?: YES / NO 6. Does the farmer use your co. product : YES / NO 7. If YES then why? 8. If NO why? 9. Do you encourage the farmers for basmati cultivation ?: YES / NO 10.If yes mention how? : 11.What benefit you expect from basmati cultivation? : 12.What suggestion would you make to improve basmati cultivation? : 13.Do you have some special strategies for basmati cultivation? : 14.Is there any problem from farmer side: YES / NO 15.If YES mention : 16.Annual turn over of pesticide in 2007 : 17.Discuss the past 5 years business scenario in relation to basmati cultivation : 18.Discuss the upcoming 5 years business scenario in relation to basmati cultivation :
1. What are the crops for which procurement is done? : 2. Do you procure rice? : YES / NO 3. If YES then what are the rice varieties your co. procures? : 4. Which are the basmati varieties you procure? : 5. Do you encourage the farmers for basmati cultivation ?: YES / NO 6. If YES mention how? : 7. What benefit farmer derives from your company in terms of basmati cultivation? : 8. Do the farmers know about your company? : 9. Is the Co. doing contract farming in basmati/rice ?: YES / NO
11.Are the farmers benefited? : YES / NO 12.What are the pricing strategies followed by co.? : 13.What is average annual turnover? : 14.What is the turnover in 2007 in case of basmati rice? : 15.What benefit you expect from basmati cultivation? : 16.: Discuss the past 5 years business scenario in terms of basmati cultivation :
17.Discuss the present business scenario: 18.Discuss the upcoming business scenario in terms of basmati cultivation :
Which crop seeds you provide? : What are the rice varieties you provide? : Do you provide basmati seeds? : YES / NO If YES mention basmati varieties: a. Traditional b. Evolved 5. what type of basmati seed/variety farmers like more: 6. Annual production/sales of basmati seeds in 2007: 7. If there is any type of farmers complain: 8. Do the Co. sale improved variety/hybrid variety (genetically pure, resistant to pest & disease) of basmati: YES/NO 9. If YES mention the varieties: 10.Do you encourage the farmers for basmati cultivation? : 11.If YES how? 12.What benefit farmer derives from your company in relation to basmati cultivation? : 13.Does the farmer know about your product / company? : 14.Does the farmer use your co. product ?: YES / NO 15.If NO mention: 16.What benefit you expect from basmati cultivation : 17.What suggestion would you make to improve basmati cultivation : 18.Discuss the past 5 years business scenario in relation to basmati cultivation: 19.Discuss the upcoming 5 years business scenario in relation to basmati cultivation: