COMPANY:

PORTER VALUE CHAIN MODEL OF COCA COLA COMPANY

Administrative and finance infrastructure

Company has accounting and finance department .Company has bottling partners who participate in manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell products to consumers.

Human resource management

Customer development and training department provide support to smaller retailer in order to make their business more efficient and profitable. Company HRM perform different activities such as performance management system, job design, reward system, hiring and retention.

Product and technology development:

CPE stands for Constant Pursuit of Excellence. Such program is initiated within the Coca-Cola system in order to support growth, to improve customer service and to increase market responsiveness.

Procurement:
Procurement of raw material from Spherion, Jones Lang LaSalle, IBM, Ogilvy and Mather, IMI Cornelius, and Prudential . Company is financially strong and have healthy revenues.

INBOUND LOGISTICS:
raw material Receiving from NutraSweet Company, Ajinomoto Co For quality control . they have supplier guiding principles Supply schedules

OPERATIONS:
Product formulation as trade secret. Technology
Complementary are packaging, vending equipment and water treatment.

OUTBOUND LOGISTICS:
850 Manufacturing plants, 200,000

SALES & MARKETING:

Advertisement through Print media Radio &television. Companys product distribution is without the involvement of wholesaler but rather conform to agent network. Company established franchisee in

SERVICEING:
Company organizes different training Programs to improve the skills of the employees. Company provide dealer support and facilitate them., dealer place orders in three different categories bulk, side load and full service. Distribution

vehicles to transport ,
ingredients, packaging

Quality control Chemunex, D-count

and final beverages.

Transportation means. By road, By sea 9million

MARKET OPPORTUNITY ANALYSIS (MOA)

Can the benefits involved in the opportunity be articulated(spoken)convincingly to a defined target market?
Coca Cola enjoys the top position in the market but like other companies it also facing tough competition in the market. It uses market leader strategy to meet with its competitors. There are good opportunities in the market as it already has big market share. Coca cola should focus on brand management and intensive distribution and advertising. Coca cola can segment its market on demographic and geographic basis.

Can the target market be located and reached with cost effective media and trade channels?

There is no very specific way through which a company completely located and reached the target market. But often company uses different tools to get the required result. Coke is getting their products advertised more frequently by means of own advertising as well as through sponsorships and other organizations. For example, Coke products appear in McDonalds advertisements, appearing on side boards of basketball arenas and other sporting events and also appearing on social events as sponsors in effort to be a household product and to demonstrate goodwill. Coke use the television radio and print media to advertise their products. Coke is successful in creating a big market share and public image.

Does the company possess or have access to the critical capabilities and resources needed to deliver the customer benefit?

Yes the company have access to the critical capabilities and resources needed to deliver the customer benefit because coke products are for individuals and groups of all ages and all demographics. The company offers a hundred of brands including soft drink, juice drink, energy drinks, sports drinks and others for all types of consumers. Due to variety of products it provide the maximum satisfaction the customers.

Can the company deliver the benefits better than any actual or potential competitors?
Coca cola hold a special position in the minds of the people of different age groups. It has become a trend in youth generation to satisfy thirst only by coca cola due to tremendous market efforts and takes care of customer having different taste by providing them variety of product .Then Coca cola holds the top position in soft drink and beverages industry unless a dominant firm enjoys a legal monopoly ,its life is not altogether easy as other firms keep challenging its strength for its weaknesses. It can easily missed its position .It can said that Coca cola is the king of soft drink and that no one can dare to challenge it having a broad knowledge in business and marketing.

Will the financial rate of return meet or exceed the companys required threshold for investment?
Along with the 90, 500 associates are the 300 bottling partners and over 20 million customers that produce, deliver and sell more than 450 brands in the world the company has excellent financial position. Financially, the Coca-Cola Company reported in February that profit jumped of about 18% with net income nearly $6B - $5.98 billion on $28.9 billion in revenue. The fourth quarter earnings per share of $0.52 had increased with 79% compared to that of the previous year and $0.58 after considering items with impacting comparability which is of 12% increase. The overall earnings per share increased by 19% ($2.57) and $2.70 after considering items impacting comparability which increased by 14% Due to these high revenue ratio company can easily meet its financial rate of return.

ANSOFFS GRID

Ansoffs Product market expansion Grid:

The company needs market segmentation and new market strategies to retain its customer and market growth. The Coca Cola Company has undertaken, can leverage the customers/ company's relationship by innovating a new product, this strategy is more risky than simply increasing the company's Market Share. The strategies are as follow:

Market Penetration Strategy: Company is using the market penetration strategy .It is holding its product in the market but beside this is launching new products because due to current products they are getting high revenues. Its products are popular in the market and have a good public image and its current products in current market is profitable. Product development strategy: Company has a strong financial position .due to this it is continuously involve in research and development. It is launching new products like mineral water, juices, energy drinks etc.

They are manufacturing variety of products for satisfying customers having different tastes wants and needs. Company has already a good market share in the market so introducing a new product is not a tough task for them.