ACCOUNTING FOR MANAGERIAL DECISIONS Very short answer type questions 1. a. Define Sunk Cost. b. What is breakeven point?

c. What do you mean by zero budget? d. What is human resource accounting. e. Define cost driver. f. Define value chain analysis. g. What is target costing? i. Define the concept CPP under inflation accounting. Short answer type questions 2. Determination of profit volume ratio, Sales at breakeven point (numerical) 3. Preparation of sales budget (numerical) 4. Discuss the concept of Value Chain Analysis. 5.Explain the different types of budgets. Long answer type questions 6. ABC approach (numerical) 7. Calculation of variances (numerical) 8.Write Short notes on: i) Theory of Constraints ii) Benchmarking 9. What is responsibility accounting? What are the different responsibility centres?

Human Resource Management Very short answer type questions 1 a. Define succession planning. b. HRM is broader than personal management. Why? c. Define job specification. d. Define job Evaluation. f. What are the types of socialisation programmes. g. List some appraisal biasis. h. What is the purpose of performance management? Short answer type questions 2. Explain the key HRM activities. Also discuss the changing environment and role of HRM 3. What is job analysis? What are the different uses of job analysis? 4. Is training and development same or different? Explain. 5. Explain career planning and development. Long answer type questions 6. Discuss the behavioural era of HRM. Also cite the examples of behaviourists contributing to the HRM. 7. What is meant by recruitment? What are the different sources of recruitment. Which recruitment source is best under different conditions and why? 8. What do you mean by management development? What are the various methods of management development? 9. Performance appraisal is still an effective tool in performance management. Why appraisal techniques prove failure? How appraisal may be succesful?

MARKETING MANAGEMENT Very short answer type questions 1 a. Define price discrimination. b. What is mass marketing? c. Define market segmentation. d. Define product. e. Define branding. f. Define marketing. g. Define promotion. Why is promotion necessary? h. How is push strategy different from pull strategy? Short answer type questions 2. Explain the concept and importance of marketing. 3. How MIS is different from marketing research? 4. Explain the scope and various types of distribution channels. 5. Explain the major product decisions with suitable examples Long answer type questions 6. Explain what is meant by consumer behaviour? Mention in this connection various psychological factors that influence consumer decision making. 7. Explain various approaches to market targeting. Define market segmentation and what are the bases for market segmentation? 8. "In the course of working relationship and interdependence it is not unusual for a manufacturer to counter conflict with the intermediaries". Is it true? In light of this statement define channel conflict and explain its causes and consequences. 9. What are the different pricing policies? What are the factors affecting price discrimination?

CORPORATE FINANCE

Very short answer type questions 1 a. Define economic value added. b. Differentiate between market value and intrinsic value. c. Why debt capital is considered less costly than other sources of capital? d. What does "playing the float mean". e. What does aging schedule of receivables reveals? f. Name three important sources of working capital finance. g. Differentiate between ordering cost and carrying cost. h. Define risk. Short answer type questions 2. Explain the meaning and goals of financial management. 3. Calculation of EOQ (numerical) 4. Present value or future value (numerical) 5. Explain the concept of working capital managemet. What are determinants of working capital? Long answer type questions 6. Calculation of risk and return (numerical) 7. Calculation of debt capital or preference capital (numerical) 8. What receivables management is all about? Explain credit granting decision process. 9. What do you know about cash management. What are the methods of accelerating and decelerating cash flows?

RESEARCH METHODOLOGY

Very short answer type questions 1 a. Explain the term standard error. b. Explain Baye's theorm. c. What is the use of significance level in testing of hypothesis? d. What is meant by chi-square test of goodness of fit? e. Define mutually exclusive events. f. If computed value is less than the critical value, is null hypothesis accepted or rejected? g. What is difference between one way and two way ANOVA? h. Define experiment and event. Short answer type questions 2. Briefly explain whys a sample is chosen instead of testing the entire population? 3. Probability (numerical) 4. Bayes theorm (numerical) 5. calculation of standard error and mean (numerical)

Long answer type questions 6. Hypothesis (numerical) 7. Anova (numerical) 8. One tail test. (numerical) 9. Discuss the various steps in testing hypothesis. What happens to standard in case the sample size increases?