Survey Questionnaire [Put a ( ) against the right response] Deciphering Youth Myths -An Analytical Study of AD-Effect Towards

Bar Chocolate

Questionnaire
Respondent Profile *Name *Address *Sex (a) Male[ ] (b) Female[ ]

*To which age group do you belong: (In years) (i) 15-18 [ ] *Qualification: (a) Higher Secondary [ ] (b) Graduate (c) Post Graduate (d) Professionals [] [] [] (ii) 19-22[ ] (iii) 23-25[ ]

1. Do you watch Advertisements?( Yes/ No ) 2. What is your opinion on advertisement? (a) Advertisement adds up to cost of the product.(Yes/No) (b) Advertisement is a wastage of money. (Yes/No) (c) Advertisement helps in developing awareness.(Yes/No) (d) Advertisement helps in giving alternatives to the choice.(Yes/No) (e) Advertisement makes Buying easier. (Yes/No) 3. Do you think advertisement:

4. 5.

6.

7.

8.

(a) Generates sales by itself.(Yes/No) (b) Attracts customers.(Yes/No) (c) Motivates to make purchaser decisions(Yes/No) (d) Develops the remembrance of brands.(Yes/No) (e) Helps in finding the best product in the market.(Yes/No) Do you eat/consume bar chocolate? (Yes/No) How often so you use? (a) Always[ ] (b) Occasionally [ ] (c) Seldom [ ] In which way are you conscious of bar chocolate? (a) Advertisement [ ] (b) Salesman [ ] (c) Friends circle [ ] (d) Persuasiveness [ ] In which media have you seen, read or heard the advertisements of bar-chocolate? Seen Read Heard Newspaper [] [] [] Cinema [] [] [] Television [] [] [] Magazine [] [] [] Radio [] [] [] Reference group [] [] [] Could you tell us which bar chocolate advertisement do you like most? (a) Cadburys (b)Amul Chocolate (c) Two star (d)Milky bar (e) Perk (f)Kismi Tophee bar (g) Gems (h)Dairy milk (i)Five Star ( j) Kit-kat

9. Why do you like that particular ad? a. Slogan b. Clipping c.Model d. Representation e. Any Other

10. Bar chocolate advertisers make number of claims in their advertisements.Do you think That, the claims made are: a. Genuine b. Not Genuine

11. Suppose the advertisement of your favourite bar-chocolate is not shown in any of the Media? a. Would you like to continue with the brand? (Yes/No)

b. Would you like to switch over to other brands?(Yes/No) 12. What did you like to the advertisement of that brands most? a. copy b. the emotion c. the colour d. the character e. the music

13. Do you think that the advertisements shown in different media influence your postPurchase behavior of the particular brand?(Yes/No) 14. Does emotion play an important role in advertisement while purchase the ba- chocolate.? (Yes/ No) 15. Should advertisers use emotion in advertising their bar-chocolate.(Yes/ No) 16. Please suggest/ Give your suggestion to increase the consumption/Sale of bar chocolate Among the youth through advertisement.

Thank you for sharing your valuable opinion over the above questionnaire. Signature.

BIBLIOGRAPHY BOOKS Principle Of Marketing Management Research Methodology Key To Management Study AUTHOR Philip Kotler C.R.Kothari J. Crainer

JOURNAL Advertising & Marketing Volume 8, Issue XXIII Business today Volume 4, Issue V 15 March, 1996 2 February 1996