Nations Fastest Growing Franchises

Join us at one of the

FRANCHISE INFORMATION PACK

2010

THE NEW FILTA!

Since 1996, the Filta Group has been providing unparalleled service around the world to restaurants and other food establishments. Going Green was never a commercial or trendy consideration for us. Filtas services naturally preserve the environment, by extending the life of cooking oil with the FiltaFry service, recycling waste oil into biodiesel with FiltaBio and reducing energy consumption and food waste with the FiltaCool product. In an age of climate change, and economic stresses, Filtas services are being recognized at the forefront by the food and hospitality industry. Customers are realizing more than ever before the many benefits to be gained from our services.

Filtas brand has evolved to fully recognize our eco-sustainable services.

Multi-Service, Multi-Unit Franchise

It is The Filta Groups commitment to increase the profitability of each franchise owner, year after year. We are dedicated to providing our Franchisees with new and improved Environmental Kitchen Solutions, so they can maximize the earnings potential at each client. For the past 12 years, the FiltaFry service has spearheaded our growth. In 2008, the FiltaCool product was added to the services offered by Franchise Owners. In 2009, waste oil collection and FiltaBio was introduced. Our R&D department is continually markettesting new products and services for future roll-out.

FiltaFry provides an eco-friendly, mobile onsite service for the micro-filtration of cooking oil, the vacuumbased cleaning of deep fryers, and full fryer management.

Once the cooking oil has come to the end of its life, we collect the oil and immediately remove it safely from site. From there, the oil is purified and the majority sent to be made into biodiesel.

FiltaCool provides a costeffective and eco-friendly solution to businesses that need to control the moisture levels of their refrigeration units/ walk-in coolers. Because humidity is controlled, perishable items last longer, stay fresher and look and smell better!

Benifits to Customers
Increased Life of Cooking Oil Potentially large $ Savings Removal of 99% of Carbon from Fryer Consistently Cleaner Fryers No Down Time Reduced Accident and Insurance Claims No More Boil Outs Improved Food Quality Increase of Employee Retention Reduced Kitchen Odors

Benifits to Customers
Regularly Scheduled Pickup alongside FiltaFry Service No smelly bins out back No Call and Wait Hassles Friendly, Professional Service by our Uniformed Technician Theyre Helping the Environment (we provide leaflets to show their customers)

Benifits to Customers
Extends the Life of Perishables by up to 50%. Extends equipment life Reduces mold growth, wipe-downs, mopping and shrinkage Controls ethylene and ammonia gasses Limits the spread of bacteria in the cold storage area. Reduces odors and food waste. Lowers energy bills Reduces cold storage operating expenses

See full details of services at: w w w . f i l t a . c o m

The BUSINeSS Build a Multi-Unit Management Business

Although some of our Franchise Owners are comfortable as single van operators, many have grown their operations to become Multi-Unit Management businesses. It has been proven that our Multi-Unit operators introduce existing and new products at a faster rate. This is why we are looking for driven business people to help us grow our business. As Filta introduces additonal products and services in the coming years. it is important that we have the best quality network possible generating greater profits for Franchise Owners and Filta alike.

Importance of Repeat Business

One of the great things about the FiltaFry service is that it is weekly repeat business. That means that every new customer you service adds to the ones you already have. What is a customer worth? Take an example of a customer paying $100 per week for the service. Over the first year, that customer is worth $5,000, over the first five years of the business $25,000. If that customer takes FiltaBio and FiltaCool, that customer could be worth over $40,000 to you in just the first five years. Add to that the products and services that Filta will be introducing, and you start to see the value of repeat business and the overall value of a loyal and quality customer base.

Growing Your Business

A van can provide the FiltaFry service to between 25 and 40 customers (depending upon how many times each customer is serviced per week). The FiltaBio and FiltaCool services should then be introduced to these same customers (vertical expansion). Each Filta Franchise Owner should aim to add five new customers per month (horizontal expansion). If this is achieved, a van can be filled every six months. One more great result of weekly repeat business.

30 25 20
Customers
months

Simply adding 5 new customers per month shows how each van fills. The great thing about repeat business.

5
month

10
months

15
3 4 5 6

months

months

months

BUSINeSS DYNaMICS

The Average Service Time graph below shows how the average FiltaFry 1 hr. job value has increased over the last few years. MONTH Our Income (# jobs x $66.85) service charge is based on the amount of oil $ filtered.
Expenses Cartridge Cost $ 408.00 Hours Royalty of operation vary but a good spread of 8% Marketing Fund Contribution 2% customer types ensures maximum service times. IT Fee $ 346.00

Average Service Call Charge (2008)

$ 66.85

Lunchtimes are the busy time in restaurants that Ave. Expenses for: are open Lease Van all day, but early afternoon service calls $ 491.00 Gas $ 435.00 can be made to places like hospitals, colleges, Van Insurance $ 149.00 offices and schools. Each job value 157.00 but the varies, Other Insurance $ average is $69 per stop and each site is normally Telephone $ 107.00 serviced once or twice every week. Total Expenses $
Profit (Income less Total Expenses)
MONTH $69.49 $66.85 $62.78

Once the oil has come to the end of its life, it is taken to the van and transferred to a secure built-in storage container. This process should only add minutes to a job. Oil is taken away, processed and sold to a biodiesel company at the current market rate (this is regionally dependent and fluctuates). On average, the waste oil collection and sale adds revenue and profit of between $10-$20 per stop where oil is collected.

FiltaFry Average Job Value Continues to Grow

$52.26 $48.21 $46.70 $44.90 03 04 05 06

FiltaCool panels are available to be purchased or on a lease program from Filta. The installation process takes 20 minutes and once installed, panels are swapped out only every 3 months, taking about 5 minutes to change. The used panels are then de-gassed and ready for re-use.
09

07

08

Note: this average job value is for the FiltaFry service only.

On average, each customer taking FiltaCool adds $80 per month revenue and $55 per month profit to your business.

The FRaNChISe Franchise Features

Build multiple vans offering all services Internationally recognized Weekly repeat service Small customer base per van Mobile, based from home Comprehensive in-field & business training Minimal overheads and stock Exclusive territory(s) Simple administration Environmentally-friendly Guaranteed initial support Toll-Free call handling Ongoing support and advice IFA member Hotels & Resorts Restaurants Bars Airports Fast Food Outlets Hospitals Schools Sports Venues Grocery Stores

Market Potential
The Potential customer base is ever-growing and is comprised of:

... anywhere food is fried

Hotels & Resorts Restaurants Bars Airports Fast Food Outlets Hospitals Schools Sports Venues Florists Convenience Stores Grocery Stores

... anywhere theres refrigeration

how we helP YoU Training and Support

The training covers all aspects of the Filta system itself, technical, general administration, marketing, finance, the service, health and safety.

Franchisee Support System

FiltaNet, the Filta Franchisee Support Intranet, was introduced throughout the franchise network in USA and Canada in June 2004. The Intranet gives Franchisees the ability to remain up to date on the latest developments with the Filta Group, as well as participate in group discussions. We like Franchisees to feel part of the Filta Group family. We believe the Intranet helps to accomplish this goal. Here is a great example of how FiltaNet can be beneficial in your day-to-day activity: Lets say you have booked a free demonstration at a TGI Fridays (TGIFs) in your territory. You can go to FiltaNet and look up how many TGIFs we are servicing, the service charges, and which franchisees are doing the service. Post a message or talk with the franchisees about their success with TGIFs, get advice and establish whether an existing manager would give a verbal endorsement to the manager you are dealing with. Once you start a new job you can then get further advice if needed on how best to service the particular type of client from the experience of other franchise owners.

To give you the best chance to succeed, one of the Business Development Managers (BDMs) will work with you in your own territory to help you establish a solid base of regular customers. This is our Initial Support Commitment to get you off to a positive start.

Telemarketing
Whilst its important to build your own business locally, Filtas in-house telemarketing department is able to book free demonstrations with potential customers on behalf of Franchise Owners... continually helping build that repeat customer base.

FiltaNet features include:

Secure Mail System Discussion Forums Q&A Sections Regular News Updates Polls and Surveys Extensive Library Hundreds of Customer Endorsement Letters Useful Business Links Up-to-date Lists of Chains Your Business Dashboard Training Videos and Webinars

how we helP YoU our Commitment

The management team at Filta has experienced the success of the FiltaFry business since its inception in the UK in 1996. The skills acquired during the launch of the business coupled with continued success in many other countries throughout the world, allows the Filta management team unparalleled understanding of what is needed to enable any individual who has the desire, enthusiasm and determination to become a successful franchise owner.

National Marketing
Filta spends resources on national marketing including advertisements and articles in trade publications such as Nations Restaurant News, QSR, FR&L, Restaurants & Institutions, Food Management, Restaurant & Hospitability, and online at NRN, Food Management and R&I. In addition, Filta attends foodshow exhibitions throughout the country, promoting the brand shows such as the National Restaurant Assn Show, SW Food Expo, Florida Restaurant & Lodging Show and the Worldwide Expo.

We have the expertise to carry out a mutually beneficial selection process, the ability to ensure your continued growth as a business owner, and the dedication to help you on the road to success.

local Marketing
Filta has local direct mail programs available to help build strong brand awareness and even book demos. The in-house telemarketing department also helps book demos locally.

FRaNChISe INveSTMeNT
The franchise is broken down into three parts, the exclusive territory fee of $31,000, the opening package of $43,500 and a $5,000 Franchisee Development Fund. Heres what is included in the opening package: In-field/On the Job Training Business Development Manager Classroom Training Equipment Package

exclusive Territory Fee $31,000.00 opening Package $43,500.00 Franchisee Development Fund $5,000.00

Classroom Training
Arrive at our facility on Sunday evening and stay at a hotel close to the training center. All room, breakfast and lunch costs are included.

In-field/on the Job Training

You will spend one full week working an established Filta business under the guidance of an approved experienced franchise owner/ trainer. This will prepare you fully for the start of operation in your own territory. You will see different types of fryers, oils and operation styles of commercial kitchens, routing, managing the customers, keeping records, filtering, cleaning, cascading, dumping and how to prepare and close down at the end of each day. We always endeavor to make this aspect of the training as close to your location as possible, or immediately following your classroom training at our facility if not practical.

Business Development Manager

While spending two weeks in your territory, the role of the BDM is to: Train you to prospect to book free demos Help you to put the sales process you learned in the classroom training into action Secure new customers

Included in the equipment Package

Filta provides everything you need to start your business including: FiltaFry machine, initial stock of FiltaFry filter cartridges, fryer management equipment pack, thermostat testing equipment, FiltaCool degassing unit, initial stock of FiltaCool panels, uniforms, complete vehicle kit (ramps, cages and graphics), marketing materials, accounting software. As we say, everything you need.

e trust that now youve read about us, you will have a much better understanding of our unique business and why we have, and continue to be, so successful as an international franchise company. Unlike many franchise companies, we are there not only to put you in business but also be your partner when needed as you go through the development process every new business goes through. Our aim is to make this journey as painless and trouble-free as possible by calling on the many years of experience we have and passing on to you the lessons and key steps essential for developing a successful and rewarding franchise business. To learn even more about the business, and for us to learn more about you, we would like to invite you to a Discovery Day at our headquarters in Orlando, FL. It is a great opportunity for you to meet the Filta team, meet local franchisees and also see the business in action in the real world at one of our customers premises. Discovery Days are held regularly and we ask you to arrive the night before, unless driving, and we will book and pay for a room for you at a hotel located near our offices. You can find our Discovery Day Itinerary on the last page in this packet. The Discovery Day is an informational day, It is certainly not a hard sell. See what other attendees have said about the day, on the web, at the Franchise Resource Page. Thank you for your interest in our business and we look forward to hearing from you in the near future and perhaps meeting you at a Discovery Day in Orlando.

Best Regards,

The Filta Group

This document is not intended as an offer to sell or the solicitation of an offer to buy a franchise. We offer franchises solely by means of our Franchise Disclosure Document. Certain states have laws governing the offer and sale of franchises. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable legal requirements in your state. This information about our franchise opportunity is intended solely for residents of the United States. Information in this prospectus is correct at the time of print.

whaT NexT?.... FIlTaFRY DISCoveRY DaY

We are delighted to formally invite you to attend one of our Filta Discovery Days where you will see the business in action, meet with existing franchise owners and be able to have all your questions answered. Due to insurance restrictions on the number of visitors entering a commercial kitchen, numbers are strictly limited for each Discovery Day and we ask that you inform us immediately if circumstances change and you are unable to attend. To book your hotel room, please call The Filta Group and well be glad to assist you.

Discovery Day Itinerary

7:00 am 7:45 am 9:00 am 9:15 am

Meet with local Franchise Owner Demonstration Day In The Life of a Franchisee Transport to Corporate Offices Document & Materials Distribution

Contact Information
The Filta Group 7075 Kingspointe Parkway Suite 1 Orlando, FL 32819 P: (407) 996-5550 F: (407) 996-5551 www.filta.com

10:00 am Corporate Presentation by President 11:30 am Working Lunch 12:30 pm Tour Corporate Training Center and Warehouse.
Discuss Future Products & Services.

2:30 pm 4:30 pm

Steps to Being Awarded a Filta Franchise Questions and Answers Session with CEO Close. Transport to airport or hotel