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1 Personality factors and Service performance: A study on Call Centres

Abstract

This study aims to focus on examining the relationship between personality factors and performance using service performance indicators and further, to study the role of emotional exhaustion in this relationship in the context of call centers.This project/thesis/paper contains abstract, design, methodology, approach, findings, research limitations and implications for management and practice. The contributions of this study untangle the issues underlying a key problem in the call 2 High employee turnover : Insights into the Indian Call Centre Industry centre industry, i.e. employee turnover in the Indian call centre industry context. Adopting an internal marketing approach, it provides useful information for both academics and practitioners and suggests internal marketing interventions, and avenues for future research to combat the problem of employee turnover. 3 Linking Service Loyalty and Brand Equity: B2B Markets The project/thesis/paper examines the relationship between service loyalty and willingness to pay a price premium as one key indicator of brand equity. D 4 Indian credit cardholders: Consumer usage patterns and Perceptions espite the importance of consumer credit, virtually no literature or research exists on the ownership and use of credit cards in India, so this project intends to close this gap. Further, by combining the demographics, cardholders' profiles and usage patterns with the respondents' perceptions concerning credit card ownership and use, our study offers a richer analysis to explain consumer behavior than previous literatures. 5 Customers Services Quality: Mobile Internet Services Market The purpose of this project/thesis/ research paper is to investigate the theoretical and empirical meaningfulness of a composite model of behavioral intentions in a pure mobile internet services context. The purpose of this project/thesis/research paper is to examine the impact of Internal Market Orientation (IMO) on the application of internal marketing practices and employee job satisfaction. The purpose of this project/thesis/research paper is to contribute to the development of a conceptual model of service quality in airports by conducting an empirical investigation into passengers' expectations for this service industry. The purpose of the paper is to examine bank customer involvement and the importance of risk when contemplating the purchase of financial products. The purpose of this study is to focus on the feeling associated with being rejected by the preferred service brand, and its effect on consumer assessment of the alternate brand.

6 Relationship between internal marketing and job satisfaction.

7 Airport quality management and passenger satisfaction

8 Customer involvement in Retail Banking: Purchase of financial products 9 Consumer Satisfaction and Brand Loyalty

10 The impact of brand management strategies on employee roles within a service firm

This study seeks to examine the impact of brand management strategies on the employee role in the deliverance of the service experience consistent with the brand from a management perspective. In doing so, furthers understanding of an area that, to date, has received little empirical attention. 11 Why consumers are not using internet banking: a qualitative study This project/thesis/research paper illustrates why consumers are resistant to using internet banking.

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12 Why consumers use and do not use technology-enabled services

13 Marketing research, market orientation and customer relationship management 14 Customer satisfaction in the restaurant industry 15 The role of bank image for customers versus non-customers

The purpose of this project report/thesis/research paper is to report on and discuss findings of a research study undertaken to investigate and establish empirically reasons why people use, or choose not to use, three types of technology-enabled service: internet banking, telephone bill-paying, and internet shopping services. The project report/thesis/research paper promises to help service providers address the challenge of generating and using market research data to develop a market orientation and a corresponding CRM program. The project report/thesis/research paper determines the factors that explain customer satisfaction in the full service restaurant industry. The purpose of this project report/thesis/research paper is to analyse the corporate image of financial institutions and its impact on consumer behaviour. More specifically, it aims to focus on the differences between customers and non-customers of banking institutions. The purpose of this project report/research paper is to attempt to identify the most salient attributes that influence customer satisfaction with retail banks in India and to determine the level of the overall satisfaction of the customers of these banks .

16 Measuring customer satisfaction with retail banking services in India 17

Rebranding in the banking industry following mergers and acquisitions project report/thesis/paper aims to examine how international banking groups manage their branding in the co This 18 Customer's Service Quality in E-Banking Era This project report/thesis/research paper aims to re-examine the role of traditional service quality in an e-banking environment by providing a review of how traditional service quality perceptions have evolved through the current and continuing stream of change in banking technology and the corresponding changes in the nature of how banks interact with their customers. 19 Service Quality: Insights From The Indian Banking Scenario The objective of the project report/thesis/study was to explore the dimensions of customer perceived service quality in the context of the Indian retail banking industry. The study suggests that customers distinguish four dimensions of service quality in the case of the retail banking industry in India , namely, attitude, competence, tangibles and convenience. The project report/thesis/research paper presents a brief history of Indian petrol market and a descriptive analysis of the development and implementation of branding strategies by the Petrol Selling companies in the Indian market. 21 Marketing effctiveness in Merchant Banking Services The present study focuses on evaluating the marketing mix of the merchant banks both in public as well as the private sector to analyse their marketing effectiveness. This study attempts to identify, service-related factors in the Indian mobile 22 telecommunications market which influence customer satisfaction (CS), repurchase Service Quality and Customer Satisfaction: Indian Mobile Telecommunications Services intention (RI), and customers' propensity to recommend the service to others. 23 METAMORPHOSIS OF MARKETING FINANCIAL SERVICES IN INDIA The project report discusses: the meaning, nature and scope of financial services activities in India , the features of financial services and financial products, how to frame a marketing strategy to attain service quality and focus on effective distribution, and the key drivers of change in the financial service industry. 20 Marketing of petrol in India

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24 SERVICES MARKETING: THE MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE HAIR CARE INDUSTRY. 25 26

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This research explores the relationship between customers' loyalty and satisfaction with their hair care professionals. We discussed implications, limitations, and future research suggestions. This project report attempts to analyze the various dimensions associated with branding Branding strategies in a changing Indian marketing environment strategies in the changing Indian marketing context. DETERMINATION OF BRAND LOYALTY FACTORS AGE GROUP-18- This project report/thesis reports the results of a study of factors determining brand loyalty within the 18-24 age groups.The study explores brand loyalty behavior across different 24. product categories, and investigates the dimensions that drive loyalty behavior within this age group. The projet report presents a case study involving Asian personal computer vendors Acer Case Study: Acer vs. Lenovo and Lenovo Group, which both aim to expand their brands worldwide. A field experiment was performed to assess the success evaluation of two leading banks Brand Extension for Bank Brands: Study on ICICI Bank & SBI into present and future brand extensions. Future brand extension received higher success evaluation than that of present brand extension for ICICI Bank while for State Bank of India, there was no significant difference between the present and future extension. This project report highlights the characteristics of rural respondents in terms of demographic, political, economic and sociocultural background. Finally, before concluding, it also analyzes the consumption patterns, brand usage and brand shifting of different FMCGs. The present study is an empirical research done on factors influencing the buying behavior of the customers of LCD Televisions of a selected brand. This project report explores customers' perspectives on the concept of relationship marketing . It attempts to understand the customers' perspective on their relationship with financial service provider. It studies the customers' motivations behind engaging themselves in a relationship, and the factors which influence them in this regard. India's leading drug manufacturers are becoming global players, utilising both organic growth, through the gradual development of their business, and mergers and acquisitions as they seek to boost their presence in existing markets and open up new ones. With these opportunities, however, there are huge challenges that require commitment by both industry and government, and unprecedented levels of partnership between them. This paper is as an attempt to put forth these marketing challenges and suggest the way forward for pharma companies in India This project report/thesis/research paper empirically proves how marketing has a definite impact on the returns of Bollywood movies made by the Hindi film industry. This project report aims at identifying the supply chain with respect to guava, a tropical fruit in the Nasik District of Maharashtra. Finally, the paper draws meaningful inferences using SWOT analysis and TOWS Matrix. One of the major objectives of this proejct report is to explore the context in which the terms 'high technology'

29 Rural Consumer Behavior with Regard to Selected FMCGs Consumption Patterns and Brand Usage: A Study.

30 Factors Influencing the Buying Behavior of the Consumers: LCD Televisions. 31 Customers' Perspectives on Relationship Marketing in Financial Service Industry

32 Pharma marketing in India: Opportunities & challenges

33 Marketing Strategies of Bollywood Movies in India and Overseas 34 Marketing of Guava in Nasik District, Maharashtra.

35 High Technology Marketing : Conceptualization and Case Study.

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36 Consumer Attitude Towards Online Retail Shopping in the Indian Context.

This study is descriptive, diagnostic and exploratory in nature, and is aimed at identifying critical parameters in online retail shopping, tapping consumers' feelings and attitudes towards online shopping, and establishing attitudinal differences across demographics. A series of interviews and observations offer qualitative insights about the challenges that low-literate consumers face when shopping in retail settings and the coping strategies they employ. These insights are used to develop a theoretical interpretation of low-literate consumer behavior in the retail setting, covering aspects such as environmental effects, self-esteem maintenance and avoidance behaviors. Implications for retailers and consumer research are discussed. This project report/thesis/research paper examines the driving forces and key success factors related to the increasing globalization of the wine industry. It further analyzes the current competitive advantage positions of four Old and five New World wine producing countries. To determine customer-based brand equity (CBBE), a proportionate market share and a gender-balance hypermarket shopper sample was collected. This study concludes with the marketing implications, study limitations and future research opportunities.

37 The Retail Shopping Experience for Low-Literate Consumers.

38 An Analysis of Globalization Forces in the Wine Industry

39 Marketing Mix and Branding: Competitive Hypermarket Strategies

40 International marketing strategy in the retail banking industry: The This study presents an overview of the marketing strategy that a retail bank may pursue when it targets home country nationals in a foreign market. case of ICICI Bank in Canada. 41 Cross-selling practices in public and private sector banks in India . This project report/thesis/research paper is a study of cross-selling practices in Indian public and private sector banks through the case study method. 42 Brand Management in conjunction with Merger and Acquisition in This study deals with Brand Management after acquisitions. Brand Management has become a key issue for companies and is a sensitive Theory and Practice Volvo Car Corporation subject in the context of Merger and Acquisition. 43 Effect of Perceived Usefulness, Ease of Use, Security and Privacy This project report/thesis/research paper proposes a conceptual framework to investigate on Customer Attitude and Adaptation in the Context of E-Banking. the effects of perceived usefulness, perceived ease of use, security and privacy on customer adaptation mediated through customer attitude in the context of e-banking. 44 Key Success Factors in Internet Advertising This project report aims at analyzing the impact of the type of online user activity as well as of the users online social context on the effectiveness of internet advertising. The aim of this project report/thesis/ research report is to stimulate the significance of this pivotal tool of business among the small enterprises so that it can also be supportive in smoothing the progress of their businesses as well from its benefits. The aim of this dissertation is to test what factors impact bank customer loyalty in an online environment. This study is aimed to investigate the impact of relationship marketing tactics on customer satisfaction and trust, which in turn increase customer loyalty, by focusing on Swedish mobile telecommunication sector.

45 Branding in Small Companies. A case study

46 Customer loyalty in Internet banking 47 The Impact of Customer Relationship Marketing Tactics on Customer Loyalty

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48 Branding Strategy Among The Banks - The Micro Company (SME) Perspective 49 50 51

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The purpose with this project report/thesis/ research report is to find out how SMEs perceive the value and brand of the bank they are using for the financial services of their business. The effects of brand extensions The purpose of this project report/research paper/thesis was to study how the consumer attitude changes on the co This project report/thesis/research paper studies the impact of market orientation strategy Market Orientation as a Branding Strategy on brand awareness. The purpose with this project report/thesis/research paper was to investigate how banks in Brand strategy in the banking industry : A comparative study of ICICI Bank and HDFC Bank the Indian market explain their brand identity and how they use their brand identity when positioning themselves. The purpose of this thesis is to create deeper consideration of what influence a brand Influence of Brand Name on Consumer Decision name can have, when people go for purchasing, choose the products between different brands in automobile industry. This project report/thesis/research paper is carried out to know the role of corporate Corporate branding and customers purchase preferences in branding in mobile phone telecommunication along with different influencing factors mobile phone telecommunication involved in the purchase of mobile telephone connections. The research has mainly been focused on how problems with negative attitudes towards A Study of Youths Acceptance Towards Receiving Mobile mobile advertising can be changed in to positive ones Advertisement This project report covers customer loyalty progamme of reliance fresh employing Customer Loyalty Programme of Reliance Fresh questionnaire covering primary data, secondary data,literature review, research design, data analysis, recommendations, implications, conclusion This project report covers consumer behaviour, attitude, preferences towards branded Consumer Preference for Branded Sport Shoes sport shoes employing questionnaire covering primary data, secondary data,literature review, research design, data analysis, recommendations, implications, conclusion This project report,thesis and research study tries to understand how organic cosmetics companies advertise through magazines? In the first place, the theories about green marketing will be studied and the focus will more specifically be on green marketing communication and the communication on general. The aim of this thesis is to identify categories and patterns of how customers impact and are impacted by M&A. This project report/thesis/research paper describe and explore positioning and branding when a company takes into consideration to enter a market with a new product. This project report/thesis/research studys approach is examine if the TV advertisements affects consumers. This study will be a qualitative approach will be done with 20 respondents. The purpose of this study is to provide the view on the online advertisings characteristics during the present financial crisis.

57 Communication of natural beauty products companies

58 Impact of Mergers & Acquisitions on Customers 59 Positioning Strategy in Food Industry

60 The Effects of Television Advertising on Children as Consumer

61 Internet advertising of banks during the present financial crisis

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62 Consumer Behaviour in Online Shopping

63 Guerilla marketing 64 ICICI Bank versus SBI: A Comparison of The Services Marketing Mix

65 Marketing Stratgies of Public Sector Banks in India

66 Benefits of e-CRM for Indian Banks 67 Branding Strategies of P & G in International Markets 68 INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR 69 AN EMPIRICAL STUDY ON MARKETING PROSPECTS AND POTENTIAL OF STEEL INDUSTRY IN INDIA 70 A STUDY OF HEDONIC CONSUMPTION AND EXPERIENTIAL MARKETING IN THE PC/VIDEO GAMING INDUSTRY 71 Study of metaphors in advertising in Indian and UK editions of ELLE and VOGUE

The purpose of this project report/thesis/dissertation was to examine if there are any particular factors that influence the online consumer. Primary data was collected through a survey that was conducted on students at the University of Mumbai. The purpose of this thesis is to examine guerrilla marketing. This project report/thesis has been conducted for comparing services of ICICI Bank with those of State Bank of India. The study aimed finding differences between ICICIs and SBI Banks services. Within the subject services, the study has aimed towards finding the differences and similarities between the services marketing mix of ICICI Bank and SBI. The study also focused on the activities held in order to support the services marketing mix. Our project report/thesis has portrayed the current situation for public sector banking in India by investigating the current competition of the industry using porter five forces model and at macro level using PEST analysis. The purpose of this project report/thesis/ is to gain a better undertstanding of the benefits of e-CRM to customers and organization in banking industry. The purpose of this project report/thesis is to under stand the brand strategies of P&G in International markets by addressing two research questions. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research.

72 A study of Relationship Marketing in business-tobusiness markets This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for focusing on the Indian Jewellery sector future research. 73 A Study of Relationship Marketing in Indian Retail market This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research.

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74 A study of STP strategies of Indian retail banking industry for competitive advantage 75

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This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, A study of the relationship between Indian consumers purchase research methodology, data analysis, recommendations, conclusions and directions for intention and store brand food products -- Take Mumbai city future research. consumers for example This project report/thesis consists of 5 chapters covering introduction, literature review, A Study on Customer Preservation and Constancy in India's Midresearch methodology, data analysis, recommendations, conclusions and directions for Market Hotel Segment future research. This project report/thesis consists of 5 chapters covering introduction, literature review, A Study on the Impact of Celebrity Endorsement on the Indian research methodology, data analysis, recommendations, conclusions and directions for Consumers Purchase Decision future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Adolescents Perception of Their Influence in Family Decision research methodology, data analysis, recommendations, conclusions and directions for Making in India future research. This project report/thesis consists of 5 chapters covering introduction, literature review, An Analysis of the Service Marketing and Service Quality of research methodology, data analysis, recommendations, conclusions and directions for Broadcasting Companies in India future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Antecedents and Consequences of Trust in Diamond Industry research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Assesing service quality in Indian mobile telecommunication research methodology, data analysis, recommendations, conclusions and directions for industry. A case study of Vodafone future research. This project report/thesis consists of 5 chapters covering introduction, literature review, A RESEARCH ON MARKET ORIENTATION OF SMES IN INDIA: A research methodology, data analysis, recommendations, conclusions and directions for QUALITATIVE APPROACH future research. Brand Meaning and Virtual Brand Community Amongst Teenagers: This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for A Study of the IPod Brand future research. BRAND PREFERENCES, SOCIAL INFLUENCES AND THE STATED This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for NEEDS OF THE ADOLESCENT SHOPPER: AN INSIDERS future research. PERSPECTIVE This project report/thesis consists of 5 chapters covering introduction, literature review, Brand - customer relationships WEB 2.0 and on line brand research methodology, data analysis, recommendations, conclusions and directions for communities future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Branding in high fashion Industry in India research methodology, data analysis, recommendations, conclusions and directions for future research.

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87 BRIDGING THE GAP IN ADVERTISING ETHICS RESEARCH AND PRACTICE 88 CHILDREN AFFECTING PARENTAL CONSUMPTION DECISIONS

89 Childrens Influence on Family Purchase Decision in India

90 CONSUMER PERCEPTION AND ATTITUDE TOWARDS FOREIGN VERSUS DOMESTIC APPAREL IN India 91 Consumers disposition of meaningful possessions through storage 92 CONTENT ANALYSIS CUSTOMER EDUCATION ON WEBSITES OF LEADING FINANCIAL COMPANIES 93 CRM Systems and their effects on Business Performance

94 Customer Confusion in the Indian Financial Services:The Case of Savings and Investments 95 CUSTOMER LOYALTY IN THE SMALL MEDIUM SIZED RETAIL JEWELLERY FIRMS 96 Customer Perception on Corporate Social Responsibility and its Impact on Customer Loyalty 97 India's CONSUMER BEHAVIOUR TOWARDS LUXURY BRANDS

98 Changes in consumer perceptions towards global brands globalizations in Indian television Industry 99 Do social marketing campaigns in health work? A critical analysis of four UK campaigns

This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research.

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100 Effectiveness of Celebrity Endorsement Advertising in Indian Marketplace 101

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This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Effects of Consumer Involvement, Consumer Knowledge, and Consumer Education on Decision Quality and Consumer Loyalty in research methodology, data analysis, recommendations, conclusions and directions for future research. Cosmetics Industry This project report/thesis consists of 5 chapters covering introduction, literature review, Examine the Factors Influencing Brand-switching:the Effects of research methodology, data analysis, recommendations, conclusions and directions for Advertising and Promotion future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Examining the Influences of Word-of-Mouth towards Sequels in Motion Picture Industry and the Effects of Product Knowledge and research methodology, data analysis, recommendations, conclusions and directions for future research. Tie-strength on Word-of-Mouth Behaviour This project report/thesis consists of 5 chapters covering introduction, literature review, EXPORT-MARKETING PROBLEMS OF SMES : THE CASE OF research methodology, data analysis, recommendations, conclusions and directions for LUDHIANA APPARELS AND TEXTILE INDUSTRY future research. This project report/thesis consists of 5 chapters covering introduction, literature review, From classic to contemporary: is marketing updating or research methodology, data analysis, recommendations, conclusions and directions for upgrading? future research. This project report/thesis consists of 5 chapters covering introduction, literature review, Globalization of high street UK brands in the Indian retail market research methodology, data analysis, recommendations, conclusions and directions for and its Impact on the culture future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research.

107 Goods and Services are no longer enough: A Multiple Case Study Approach to understand Experience Marketing 108 Growth of Retail in India:Pantaloons as a case study

109 Housing Associations and Relationship Marketing:Customers, Communication and Relationships 110 Impact of Celebrity Endorsements on Consumers Purchase Intentions and Overall Brand 111 Impact of China on Indian Garment Industry

112 IMPULSE BUYING, PERSONALITY TRAITS, IN-STORE ATMOSPHERICS, AND THEIR INTERACTION

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113 International students motivations for studying in UK Higher Education: Understanding choice and decision making process of Indian students 114 INTRUSIVE MARKETING METHODS A CONTEMPORARY CONSUMER PERSPECTIVE 115 iPod Fever: An Exploratory Study of Negative Symbolic Consumption in MP3 Player Market 116 Managing Stakeholder Relationships in CRM Implementation

117 NOKIAS MARKETING STRATEGIES IN INDIA 118 Scope of Internal Marketing in B2B companies

119 SEGMENTATION, AND THE INDIAN AUTOMOBILE INDUSTRY

120 SIGNIFICANCE OF CONSUMER CULTURE AND LIFESTYLE FOR CONSUMPTION OF READY MEALS 121 Targeting Gay Men in the Luxury Industry An Exploratory Study

122 TECHNOLOGY ADOPTION BY ELDERS IN INDIA

123 The Analysis of Factors that Influence Female Impulse Buying During Online Transactions 124 The Effect of Advertising on Brand Image: A Consumers Perspective 125 The Effect of Perceived Justice on Customer Complaint Behavior

This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research.

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126 EFFECT OF PRICE AND COMMUNICATION ON CUSTOMER SATISFACTION IN MULTI CHANNEL SHOPPING 127

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This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Effectiveness of Celebrity Endorsement in India research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Effects of TV Advertising on Brand Switching with respect to research methodology, data analysis, recommendations, conclusions and directions for Skin care products among the Indian youth future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Effects of Word Of Mouth on Movies & its Impact on the research methodology, data analysis, recommendations, conclusions and directions for Audiences Choice future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Examination of Brand Switching Behaviour in Cosmetic research methodology, data analysis, recommendations, conclusions and directions for Industry future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Impact of Brand Image on Consumer Behaviour of Luxury research methodology, data analysis, recommendations, conclusions and directions for Goods of Fashion Industry in China future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Impact of Direct Environment on Children Socialization as research methodology, data analysis, recommendations, conclusions and directions for Consumers future research. The Influence of Family Communication Patterns on Adolescents This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for Decision-Making Process future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Use of Anti-Neutralisation Statements in Charity Advertising research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, The Value of Marketing Tools in Arts Marketing research methodology, data analysis, recommendations, conclusions and directions for future research. This project report/thesis consists of 5 chapters covering introduction, literature review, To what extent are Websites used to segment target users: A research methodology, data analysis, recommendations, conclusions and directions for Website effectiveness study future research. UNDERSTANDING BUYER SUPPLIER RELATIONSHIP IN THE KIDS This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for WEAR INDUSTRY IN INDIA future research. Water and waste water treatment in India - A qualitative analysis of This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for an emerging market future research.

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This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for future research. 140 Word-of-Mouth Marketing in the Music Industry: Are Record Labels This project report/thesis consists of 5 chapters covering introduction, literature review, research methodology, data analysis, recommendations, conclusions and directions for Communicating Effectively With Their Target Market? future research.

139 Word-of-Mouth in the Context of Internet Mediated Services- the case of Skype

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Key Words
Absenteeism, Call centres, Emotional dissonance, Employee turnover, Performance measurement (quality), Personality

Journal of Services Marketing Journal of Services Marketing

Emerald 2009 Volume 23 Issue 5

Call centres, Employee turnover, Employees, Human resource management, India, Internal marketing

Journal of Services Marketing

2009 Volume 23 Issue 5

Business-to-business marketing, Customer loyalty, Customer services quality, Relationship marketing, Trust Credit cards, Debts, Decision trees, Private ownership, India, User studies

Journal of Services Marketing Journal of Services Marketing

2009 Volume 23 Issue 3 2008 Volume 22 Issue 4

Consumer behaviour, Customer services quality, Internet, Mobile communication systems Employees, Internal marketing, Internal markets, Job satisfaction, Market orientation Airports, Customer satisfaction, Customer services quality, Passengers

Journal of Services Marketing

2008 Volume 22 Issue 4

Journal of Services Marketing

2008 Volume 22 Issue 1

Journal of Services Marketing

2007 Volume 21 Issue 7

Journal of Services Marketing Banking, Banks, Consumer behaviour, Customers, Financial services Brand loyalty, Brands, Consumer behaviour, Customer satisfaction, Higher education, Overseas students Services; Brand management; Customer relations; Organizational culture. Journal of Services Marketing

2007 Volume 21 Issue 7 2007 Volume 21 Issue 2

Journal of Services Marketing

2006 Volume 20 Issue 6

Internet; Banking; Financial services; Consumer behaviour.

Journal of Services Marketing

2006 Volume 20 Issue 3

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Information services; Communication technologies; Virtual banking; Invoicing; Internet shopping.

Journal of Services Marketing

2006 Volume 20 Issue 2

Market research; Marketing strategy; Customer relations; Customer satisfaction; Customer retention; Services marketing. Restaurants; Catering industry; Customer satisfaction; Service levels Corporate image; Financial institutions; Commercial banks; Consumer behaviour; Customer satisfaction;

Journal of Services Marketing

2006 Volume 20 Issue 1

Journal of Services Marketing International Journal of bank Marketing

2006 Volume 20 Issue 1 2009 Volume 27 Issue 4

Banking, Customer satisfaction, India, Service quality assurance

International Journal of bank Marketing

2009 Volume 27 Issue 4

International Journal of bank Marketing Acquisitions and mergers, Banking, Brands, Consolidation Banking, Customer services quality, Electronic commerce, Financial services, Marketing strategy, Virtual banking International Journal of bank Marketing

2008 Volume 26 Issue 5 2008 Volume 26 Issue 7

service quality, dimensions, attitude, competence, convenience, tangibles

Australasian Marketing Journal

16 (1), 2008

Petrol, marketing strategy, India

Merchant banks, marketing mix, public sector, private sector Service Quality, Customer Satisfaction, India, Mobile Telecommunications.

Financial services, market strategy

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Consumer Satisfaction, customer loyalty, hair dressing, beauty operators,

Branding strategy, marketing, environment, India Brand loyalty, Consumer Behaviour, Coffee, self-perception

Computer Industry, Brand Name Products, Case studies Bank Marketing, Brand Extensions, Consumers Attitudes, ICICI Bank, SBI

Consumer behaviour, Consumer Preferences, FMCG, consumer goods, brand choice

Liquid crystal Display television sets, Plasma televisions Sets, LCD, Entertainment equipment, Consumer Behaviour. Relationship Marketing, Financial Services Industry, Customer relations, Business Planning

marketing process and challenges , marketing ethics , strategic marketing , therapeutic focus, Pharmaceutical Industry, India

Motion picture industry, marketing channels, bollywood, Bombay, India Fruit, Guava, Supply Chains, marketing, agricultural development

Energy efficient technology, marketing, technology diffusion

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Electronic commerce, consumer attitudes, internet marketing, tele shopping

consumer behaviour, shopping, retail shopping

Wine marketing, globalization, competitive advantage, marketing orietnation

marketing mix, marketing share, customer based brand equity

Internationational bank marketing, retail banking, customer satisfaction in banking banking, cross-selling, customer retention, customer relationship Brand Equity, Brand Loyalty, Brand Management, Brand Awareness, Merger & Acquistion Perceived usefulness, perceived ease of use, security and privacy, customer attitude, customer adaptation, e-banking

online advertising, online user activity, user cognitive mode, advertising effectiveness, brand recall, priming study, social context Small and Medium Enterprises, Branding, Competitive Advantages, Brand Identity, Unique core values, Differentiation, Brand Management. Online banking, loyalty online, bank customer loyalty online, bank,loyalty Relationship Marketing, Relationship Marketing Tactics, Relationship Quality, Customer Loyalty, Trust, Satisfaction, Switching Cost, Mobile Telecommunications

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Branding, SMEs, banks, brand awareness, brand association, brand attitude, brand activity, brand loyalty Consumer attitude, corporate brand, brand extensions Market Orientation, Branding Strategy Branding strateg, banking industry

Branding, Brand Equity, Emotional Branding, Consumer Decision making,

Corporate branding, services quality, loyalty, trust, price

Mobile Marketing, Acceptance, Consumer, Youths, Permission, Incentives, Trust, Attitudes, Risk Customer Loyalty, Reliance Fresh

Consumer Preferences, Consumer Attitude, Consumer Behaviour, branded Sport shoes

Green Marketing, natural beauty products, communications

Customers Research, Mergers, Acquisitions Positioning, branding, bread, food industry

Advertising, television, Effects, Children, Consumers

Internet, Advertising, Banks

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On line Shopping, Consume Behaviour, Consumer Perceptions, Consumer Attitudes, Consumer Perceptions. Guerrilla Marketing, Marketing, Entrepreneurship Services, Marketing Mix, Comparison, ICICI Bank, State Bank of India

Public Sector Banks, marketing Strategy, Banking, India

e-CRM, banks, India. Branding, Strategy, P&G, International Markets, MNCs

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International Journal of Bank Marketing

2008 Volume 26 Issue 6 Consumer resistance to internet banking: postponers, opponents and rejectors

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International Journal of Bank Marketing

2007 Volume 25 Issue 4

Relational benefits and customer satisfaction in retail banking

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Singapore Management Review 2008. Vol. 30, Iss. 2 Determinants of Performance in Retail Banking: Perspectives of Customer Satisfaction and Relationship Marketing

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