INTRODUCTION

Vishal Mega Mart started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a conglomerate encompassing 183 showrooms in 110 cities / 24 states. Indias first group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Agarwal. The group had a turnover of Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007. The groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket. The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs and can be catered to under one roof. It is covering about 29, 90, 146 sq. ft. in 24 states across India. Each store gives you international quality goods and prices hard to match. The cost benefit that is derived from the large central purchase of goods and services is passed on to the consumer. Hyper-market has also been opened for the Indian consumer by Vishal. Situated in Indore this store boasts of the single largest collection of goods and commodities sold under one roof in India

Type Founded Headquarters Industry Annual Turnover Project store

Hypermarket 1986(Kolkata) Delhi Manufacturing & Retail Rs6026.58cr (2007) Apparels, Departments, Grocery

Vishal Retail Ltd, a leading player in the Indian retail industry, is a pioneer in discount retailing and is focused on tier II and III cities in the country. It has a strong presence in manufacturing and retailing of readymade garments (apparels); retailing of non-apparels and a large variety of FMCG products. The company has pan-India presence with 108 midsized hypermarket format stores as on April 28, 2008 covering about 2.3mn sq ft retail space area. Vishal is supported by strong manufacturing set-up in Gurgaon, Dehradun and Mansur

with a capacity of 5,000 garment pieces per day in each unit. It also has 29 warehouses located in 8 key cities in India covering over 1.1mn sq ft area.

Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a conglomerate

encompassing 117 showrooms in 75 cities / 20 states. Indias first hyper-market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007. The groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket.

The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support

its retail endeavors. Covering

about 2.3mn sq ft retail space

area. Vishal is supported by strong manufacture Vishal started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is today a conglomerate encompassing 117 showrooms in 75 cities / 20 states. Indias first hyper-market has also been opened for the Indian consumer by Vishal. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India The group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Agarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007. The groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket.

The groups philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors ring set-up in Gurgaon, Dehradun and Mansur with a capacity of 5,000 garment pieces per day in

each unit. It also has 29 warehouses located in 8 key cities in India covering over 1.1mn sq ft area. .

Company Background

Vishal Retail was incorporated on July 23, 2001 as Vishal Retail Private Limited as a retailer of ready-made apparels in Kolkata in 2001. The company has acquired the business of 'M/s The Vishal Garments' and 'M/s Vishal Garments' in 2001. In 2003, the company has acquired the manufacturing facilities from Vishal Fashions Private Limited and M/s Vishal Apparels.

Vishal is one of fastest growing retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs, and can be catered to under one roof. It is covering about 2059292 lac sq. ft. in 18 states across India. Each store gives you international quality goods and prices hard to match.

The cost benefits that are derived from the large central purchase of goods and services are passed on to the consumer.

The Founders

Mr. Ramchandra Agarwal

Mrs. Uma Agarwal

Mr. Surendra Agarwal

Products Categories

HE HOME FURNISHING

Drawing Room Door Mat Carpet Rcatains Kitchen Aapron iKitchen Napkin More.

Bedroom Bed Sheet Pillows Pillow Cover Bathroom Bath Mats Towel Gift Sets

FOFOOD MART FFOOD & BEVERAGES SSnacks RDrinks

sSSSPORTS & FITNESS IINDOOR GAMES BBasket Ball . T.T.Bat xBoxing Kit Swimming Costumes Water Ball s FITNESS Equip. PPersonal Gym rmore.

OUTDOOR GAMES Cricket Bat Football Lawn Tennis Tennis Racket Tennis Ball

FOFOOTWEAR bBOYS SShoes GIRLS Slippers

SSandals LLADIES SShoes SSlippers

Sandals MENS Shoes Slippers

MMTELEMART nCommunication Mobile Accessories bmobile Mobile Batteries Mobile Charger Mobile Dori

omore...

ENMENS

Upper SShirt Casual SShirt Formal

Lower Jeans(MP) Cotton Trouser(MPC)

Ethnic & Sports Winter Wear i Night Suits T-Shirts Duppatta SSherwani omore... Suit(WMC) Blazer(WMB) Windcheater(WMW) Jacket

LALADIES ACCESSORIES pUpper rKurta SSkirt Top hEthnic itnighty Lower Pants Jeans Capri Winter Wear Jackets

nlancha Ssharara Ssalwar Suit rmore...

Stawl Blazer Track Suit

WNWOMEN SSarees FFancy(SRF) SSynthetics nBanarsi Jjewellery cNeklace nRing rmore... Cosmetics Lip Gloss Nail Polish Personal Items Cap(LCA) Socks(Las)

KIKIDS BOYS oLower Jjeans rBarmudas Sets Night Suit Baba Suit Winter Wear Suit Blazer Jacket pUpper Ethnic

Sshirt FormalKurta- Pajama -T-Shirt rmore... Sherwani

KI KIDS GIRLS oLower o HotPant SSkirt Sets Night Suit Capri Set Winter Wear Hipster Set Blazer Jacket

ESSTRAVEL ASSECCORIES gLugages Ssuitcase Portfolio Bags Shoulder Bags Executive Bag School Bags upouch & Cases i waist pouch avanity Cases rmore...

Hoshousehold

racrylic Ware Copper i Dinner Set iHome Aids FFloor Wiper Jug Pressure Cooker Cooker

Steel Cake Server Non Stick Handi Dosa Tawa

SSanitary Brush Pressure Pan nGeneral Plastic oGoods fCoffee Mug cBucket aGlass Ware Ccup oLemon Set omore... Chopper

Electrical App. Bone China

Soup Set

Microwave Oven Dessert Set Thermo Ware Porcelain Tiffin Container Cup & Saucer

LIFLIFESTYLE

i Time Zone eLadies Wrist Watch nMen `s Wrist watch nMens Accessories

Optical

Gifts & Novelties

Ladies Sun Glass Flower Vase

Mens Sun Glass Key Chain Electric & Electronics Items Perfume/Deo

lBelts Wallets rmore...

Battery(ABT)

Spray

Calculator(EEC) Deo

VISHAL Apparels Brand

Vishal Mega Mart is one of Indias fastest growing retail chains.. The chain currently has 183 company stores in 24 states / 110 cities in India. The Vishal brand is known for great modern style for men, women and children. Vishal offers high level fashion styling. Since 1986, our name has been synonymous with quality, value and fashion integrity. We offer an unparalleled collection of clothes for the entire family. Each garment is hand selected for quality and contemporary styling. Vishal manufactures majority of its own garments and out sources some under its direct quality supervision. This enables us to offer the lowest possible and most reasonable prices. The goal is to provide a range of fashion wear to suit every pocket. Our product mix represents the most current fashion trends in tops, bottoms, formals and accessories for men, women and kids. Our courteous staff will ensure that consumers get a perfect fit.

Industry analysis

In India, organized retail constitutes about 3% of total retail and is poised to reach 15-20% in the next few years, which translates into a 40% CAGR. This indicates tremendous potential for the sector for the next few years. The future will also see the pantaloon of several new concepts targeted at the Indian consumer. Further, retail development will not just occur in Tier 1 cities, but will have far more significance in Tier 2 & 3 cities as well. The consumption drive would be fueled in smaller towns and cities. There would be definite customer responsiveness towards Value Added products and services in the next few years. Since value retailing touches the mass of the population, and with organized retailing at about US $ 300 billion at present, value retailing has the scope to almost double. Retail is Indias largest industry, according for over 10 per cent of the countrys GDP and Around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve

and many of these players have not tasted success so for. However, the future is promising; the market is growing; government policies are becoming more favorable and emerging technologies are facilitating operations.

INTRODUCTION OF RETAIL INDUSTRY

Retail Industry
The word 'retail' is derived from the French word 'retailer' meaning 'to cut a piece off' or 'to break bulk'. In simple terms it involves activities whereby product or services are sold to final consumers in small quantities. Although retailing in its various formats has been around our country for many decades, it has been confined for a long time to family owned corner shops. Englishmen are great soccer enthusiasts, and they strongly think that one should never give Indians a corner. It stems from the belief that, if you give an Indian a corner he would end up setting a shop.

That is how great Indians retail management skill is considered.

Let us look at the evolution process:

Detailing reasons why Indian organized retail is at the brink of revolution, the IMAGES-KSA report says that the last few years have seen rapid transformation in many areas and the setting of scalable and profitable retail models across categories. Indian consumers are rapidly evolving and accepting modern formats overwhelmingly. Retail Space is no more a constraint for growth. India is on the radar of Global Retailers and suppliers / brands worldwide are willing to partner with retailers here. Further, large Indian corporate groups like Tata, Reliance, Raheja, ITC, Bombay Dyeing, Murugappa & Primal Groups etc and also foreign investors and private equity players are firming up plans to identify investment opportunities in the Indian retail sector. The quantum of investments is likely to skyrocket as the inherent attractiveness of the segment lures more and more investors to earn large profits. Investments

into the sector are estimated at

INR 2000 - 2500 Crore in the next 2-3

years, and over INR 20,000 Crore by end of 2011. Retail Formats Hypermarket: It is the largest format in Indian retail so far is a one stop shop for the modern Indian shopper.  Merchandise: food grocery to clothing to spots goods to books to stationery.  Space occupied: 50000 Sq .ft. and above.  SKUs: 20000-30000.  Example: Pantaloon retails Big Bazaar, RPGs Spencers (Giant)

Supermarket: A subdued version of a hypermarket.  Merchandise: Almost similar to that of a hypermarket but in relatively smaller proposition.  Space occupied: 5000 Sq. ft. or more.  SKUs: Around 10000.  Example: Nil iris, Apna Bazaar, Trinethra. Convenience store: A subdued version of a supermarket.

 Merchandise: Groceries are predominantly sold.  Space occupied: Around 500 Sq. ft. to 3000 Sq. ft.  Example: stores located at the corners of the streets, Reliance Retails Fresh and Select. Department store: A retail establishment which specializes in selling a wide range of products without a single prominent merchandise line and is usually a part of a retail chain.  Merchandise: Apparel, household accessories, cosmetics, gifts etc.  Space occupied: Around 10000 Sq. ft. 30000 Sq. ft.  Example: Landmark Groups Lifestyle, Trent India Ltd.s Westside. Discount store: Standard merchandise sold at lower prices with lower margins and higher volumes.  Merchandise: A variety of perishable/ non perishable goods.  Example: Viswapriya Groups Subiksha, Piramals TruMart. Specialty store: It consists of a narrow product line with deep assortment.  Merchandise: Depends on the stores

 Example: Bata store deals only with footwear, RPGs Music World, Crossword. MBOs: Multi Brand outlets, also known as Category Killers. These usually do well in busy market places and Metros.  Merchandise: Offers several brads across a single product category. Kirana stores: The smallest retail formats which are the highest in number (15 million approx.) in India.  Merchandise: Mostly food and groceries.  Space occupied: 50 sq ft and even smaller ones exist. Malls: The largest form of organized retailing today. Located mainly in metro cities, in proximity to urban outskirts.  Merchandise: They lend an ideal shopping experience with an amalgamation of product, service and entertainment, all under a common roof.  Space occupied: Ranges from 60,000 sq ft to 7, 00,000 sq ft. Example: Pantaloon Retails Central, Mumbais Iorbit.

Major Player of Retail Industry

The Indian retail sector has been euphoria over the last five years. India topped the A.T. Kearney's Global Retail Development Index for two consecutive years and this has infatuated Indian as well as foreign retail players to go gaga on the merchandising track. According to geographical expansion, Delhi/NCR and Mumbai are the felicitated regions as the top companies have rated the spending potential of consumers in the vicinity of the national capital and the financial capital as excellent. Other metros such as Kolkata, Chennai, Hyderabad and Bangalore have caught the sight of investors but their fortunes are yet to be illuminated. Companies like the Future Group, Reliance, Bharti-Walmart, DLF etc. have shown the way for other to enter. The countries are expecting a surge in the growth sprint and lets hope for the best. Top Companies Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owne end of year 2010. It offers all types of household items such as home furnishing, utensils, fashion products etc. It has a grocery department and vegetable section known as the Food Bazaar and its online shopping site is known as FutureBazaar.com. The real estate fund management company promoted by the Future Group expects to develop more than 50 projects across India covering a combined area of more than 16 million sq. ft. On April

1 2007, Big Bazaar had to shut its outlets in Mumbai as the 120 retrenched employees called a strike with the support of Bhatia Kamgar Sena (the trade Union wing of Shiv Sena). Later the management agreed to reinstate the sacked workers

Pantaloon Retail India Ltd, is Indias leading retail company with presence across food, fashion, home solutions and consumer electronics, books and music, health, wellness and beauty, general merchandise, communication products, E-tailing and leisure and entertainment. Headquartered in Mumbai (Bombay), has over 450 stores across 30 cities in India and employs over 18,000 people. Pantaloon founded by Mr. Kishore Biyani. The company owns and manages multiple retail formats catering to a wide cross-section of the Indian society and its width and depth of merchandise helps it capture almost the entire consumption basket of the Indian consumer. Founded in 1987, as a garment manufacturing company, Pantaloon Retail forayed into modern retail in 1997 with the opening up of a chain of department stores, Pantaloons. In 2001, it launched Big Bazaar, a hypermarket chain, followed by Food Bazaar, a supermarket chain. It went on to launch Central, a first of its kind, seamless mall located in the heart of major Indian cities. Some of its other formats include, Collection I (home improvement products), E-Zone (consumer

electronics), Depot (books, music, gifts and stationeries), all (fashion apparel for plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashion accessories). It has recently launched its retailing venture, futurebazaar.com. In India's chaotic markets, Kishore Biyani is the unchallenged king of retail. He has the knack of catching rivals off-guard and striking where it hurts most. And now that he's set himself the task of retaining control of the largest retail space in the country, he won't let anyone - suppliers or international promoters included - catch him slacking. The latest to face the wrath of the 43-year-old is South African hypermarket Shop rite, which opened shop in Mumbai last month through a franchise agreement with local company Normal Lifestyle. The hypermarket began retailing products from big boys Nestle, Unilever and Procter & Gamble at consumer discounts of 20-30 per cent, lower than even Biyani's purchase prices in his Big Bazaar and Food Bazaar stores.

Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mr.Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs 25000 cores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the

country. The Reliance Fresh supermarket chain is RILs Rs 25,000 crore venture and it plans to add more stores across different g, and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people, according to the company. The company also has plans to train students and housewives in customer care and quality services for part-time jobs. Reliance Fresh recently (24th Jan, 2007) opened several "Fresh" outlets in Chennai, New Delhi, Hyderabad, Jaipur, Mumbai, Chandigarh, Ludhiana increasing its total store count to 40. Reliance is still testing its retail concepts by controlled entry beginning in the southern states

Subhiksha is an Indian retail chain with more than 760 outlets selling groceries, fruits, vegetables, medicines and mobile phones. It was started and is managed by Mr. R. Subramaniam, IIM Ahmedabad alumni. He also plans to invest Rs.500 crore to increase the number of outlets to 2000 across the country by 2009. Derived from the Sanskrit word, Subhiksham or "giver of all things good", It opened its first store in Thiruvanmiyur in Chennai in March,

1997 with an investment of about Rs. 5 lakh. The retail chain has seen a considerable growth by offering goods at cheaper rates and thereby increasing its customer base. It is also dubbed as India's largest retail chain. Vision to deliver consistently better value to Indian consumers, has guided Subhiksha to deliver savings to all consumers on each and every item that they need in their daily lives, 365 days a year, without any compromise on quality of goods purchased. Subhiksha now has the pan Indian presence with stores across Delhi, UP, Punjab, Haryana, Gujarat, Maharashtra, AP, Karnataka and TN. It has recently commenced operation in Kerala also. Today, it is a multilocation, professionally managed and vibrant organization. Subhiksha now has even opened Specialized Mobile shops called Subhiksha Mobile where mobiles are sold at a discounted price Subhiksha is India's largest supermarket, pharmacy and telecom chain. Started in 1997 as a single store entity in South Chennai, it is now present nationally across 1000 outlets and spread across more than 90 cities. You can now locate the nearest Subhiksha store in your area with the Store Locators. ICICI Venture Capital has a 24% stake in Subhiksha.

Food world is a chain of supermarket stores.

It was started in May 1996 as a division of Spencer & Co, a part of the RPG Group. In August 1999 it became a separate company. Currently it operates 89 stores in Bangalore, Chennai, Coimbatore, Erode, Hyderabad, Kodai, Pondicherry, Pune, Secunderabad, Salem,

Trivandrum and Vellore

DLF Retail Developers Ltd. is one of the troikas of the DLF Group. Besides being India's largest real estate developer, DLF is also of the leaders in innovating shopping malls in India. It caught public eye when it launched the 2, 50,000 sq ft. shopping mall in Gurgaon. It has brought a dramatic change in the lifestyles and entertainment with its City Centers and DT Cinemas. DLF has plans to invest Rs. 2000-3000 crore in all the emerging areas from metros to class cities in the next two years. Till last year the company was involved in building 18 malls out of which 10 were in the NCR region. Future plans of DLF involve opening up of 100 malls (specialty malls, big box retailing and integrated malls) across 60 cities in next 810 years. They are slowly transforming into 'lease' and 'revenue share' models. Local players like ITC, the A.V. Birla Group and Tatas have given the hints to enter organized retail. Frances Carrefour SA and Britains

Tesco too were recently in news for their future plans to explore the Indian retail market

Bharti Retail, a wholly owned subsidiary of Bharti Enterprises. Has announced two joint ventures (JV)with the international retailing behemoth, Wal-Mart. The first JV ensures cash and carry business, in which 100 percent FDI is permitted and it can sell only to retailers and distributors. The second JV concerns the franchise arrangement. Sunil Mittal, Chairman of the Bharti Group assured that the ventures will use low prices every day and best practices for the satisfaction of the customer. Processed foods and vegetables will be delivered by Bharti Field Fresh, Bharti's JV with Rothschild. Bharti Retail aims to foray every city with a population exceeding 1 million. It has plans to come up with an investment of more than $2 billion in convenience stores, supermarkets and hypermarkets spread over an aggregate 10 million sq. ft. The expansion drive looks ambitious but analysts are worried that Bharti may face stiff competition from Pantaloon and Reliance as they too have sanguine plans to flood the markets with thousands of retail outlets in the coming five years. Bharti Telecom also has plans to offer all its fixed and mobile telecom products and services from a single window to the SMB (Small and Medium Business) enterprises under the Bharti Infotel division...

Lifestyle is part of the Landmark Group, a Dubai-based retail chain. With over 30 years experience in retailing, the Group has become the foremost retailer in the Gulf. Positioned as a trendy, youthful and vibrant brand that offers customers a wide variety of merchandise at exceptional value for money, Lifestyle began operations in 1998 with its first store in Chennai in 1999 and now has 13 Lifestyle stores, 5 Home Centers and 1 Baby shop store across Chennai, Hyderabad, Bangalore, Gurgaon, Delhi, Mumbai and Ahmedabad. Business World-IMRB Most Respected Company Awards Survey has rated Lifestyle as the Most Respected Company in the Retail Sector in 2003 and 2004. Lifestyle has also been awarded the ICICI-KSA Technopak Award for Retail Excellence in 2005, the Reid & Taylor Retailer of the Year Award for 2006 and more recently, the Lycra Images Fashion Award for the Most Admired Large Format Retailer of the Year in 2006

The foundation of Shopper's Stop was laid on October 27, 1991 by the K. Raheja Corp. group of

companies Shoppers Stop aims to position itself as a global retailer. The company intends to bring the worlds best retail technology, retail practices and sales to India. Currently, they are adding 4 to 5 new stores every year with an immense amount of expertise and credibility, Shopper's Stop has become the highest benchmark for the Indian retail industry Shopper's Stop in the only retailer from India to become a member of the prestigious Intercontinental Group of Departmental Stores (IGDS). With its wide range of merchandise, exclusive shop-in-shop counters of international brands and world-class customer service, Shoppers Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience. The stores offer a complete range of apparel and lifestyle accessories for the entire family. From apparel brands like Provogue, Color Plus, Arrow, Levis, Scullers, Zodiac to cosmetic brands like Lakme, Chambor, Le Teint Ricci etc., Shoppers Stop caters to every lifestyle need. Shoppers' Stop retails its own line of clothing namely Stop, Life, Kashish, Vettorio Fratini and DIY. The merchandise at Shoppers Stop is sold at a quality and price assurance backed by its guarantee stamp on every bill. Their motto: We are responsible for the goods we sell.

Vishal Mega Mart is one of fastest growing retailing groups in India. Its outlets cater to

almost all price ranges. The showrooms have over 70,000 products range which fulfills all your household needs, and can be catered to less than one roof. It is covering about 1996592 lac sq. ft. in 18 states across India. Each store gives you international quality goods and prices hard to match. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer the group had a turnover of Rs. 1463.12 million for fiscal 2005, under the dynamic leadership of Mr. Ram Chandra Aggarwal. The group had of turnover Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007.the groups prime focus is on retailing. The Vishal stores offer affordable family fashion at prices to suit every pocket.

Wels pun Retail Limited (W.R.L.) was established in 2003 as a part of Wels pun Group, one of the fastest growing business conglomerates in India. Wels pun is a U.S. $1 billion group, into diverse businesses, industries, regions and has six companies under the umbrella brand. Our International Home Textiles Company; Wels pun India Limited (W I L) launched its Indian retail division, WRL with an aim to capture the Home Textiles market in 2003. The Retail brands, SPACES- Home & Beyond has carved its niche with its fashion driven model in the country's major metros, while Welhome targets a larger audience with its value for money model. The

turnover of the Retail division stands at 100 crore, expected to double in the next 5 years Key Differentiating Attributes

 W.R.L. is the first Retailer of soft furnishing for "Home" in India.

 W.R.L. has two models that cater to both, the aspiration clientele and

the value for money conscious clientele.

 Launched Spaces -Home & Beyond and Welhome (Wels pun Factory

Outlet) in the same year.

 Phenomenal growth anticipated in FY 2007-08.

 Design Studio ranks amongst the best in the country.

 Panel of International Designers for the new collections.

 Offer specialized products at affordable prices, Bed sheets starting at

Rs. 199, towels starting at Rs. 79 and Curtains starting at Rs. 99

Trent is the retail arm of the TATA group. Started in 1998, Trent operates Westside, one of the many growing retail chains in India. The foresight of the TATA Group, which invested in retail relatively early, is paying high dividends as retail is one of the booming sectors in India. The company has a turnover of Rs. 357.6 corers (FY 2005-2006) and currently operates 22 stores in the major metros and mini metros of India. An international shopping experience, a perception of values, and offering the latest styles, has created a loyal following for West sides own brand of merchandise. Westside was named the 'Most Admired Large Format Retail Chain of the Year' by the Lycra Images Fashion Awards 2005.Westside operates stores in Mumbai, Ahmedabad, Bangalore, Delhi, Chennai, Kolkata, Hyderabad, Pune, Surat, Vadodara, Indore, Noida, Gurgaon, Ghaziabad, Mysore, Jaipur, Lucknow, Nagpur.

Wal-Mart Stores, Inc. is an American public corporation that runs a chain of large, discount department stores. It is the world's largest public corporation by revenue, according to the 2007 Fortune Global 500. Founded by Sam Walton in 1962, it was incorporated on October 31, 1969. It opened its home office and first

distribution center in Bentonville, Arkansas. It had 38 stores operating with 1,500 employees and sales of $44.2 million .Wal-Mart is the largest grocery retailer in the United States, with an estimated 20% of the retail grocery and consumables business, as well as the largest toy seller in the U.S., with an estimated 22% share of the toy market. Wal-Mart is the largest private user of electricity in the US. Owns a subsidiary electric company in Texas, and will possibly move into the power business. It is also undertaking a number of environmentally conscious initiatives to reduce energy usage and waste. Wal-Mart operates in Mexico as Walmex, in the UK as ASDA, and in Japan as Seiyu. It has whollyowned operations in Argentina, Brazil, Canada, Puerto Rico, and the UK. Wal-Mart's investments outside North America have had mixed results: its operations in South America and China are highly successful, but it sold its retail operations in South Korea and Germany in 2006 after sustained losses. On September 12, 2007, Wal-Mart introduced new advertising with the slogan, "Save Money Live Better," replacing the "Always Low Prices, Always" slogan, which it had used for the previous 19 years. Global Insight, which conducted the research that supported the ads, found that Wal-Mart's price level reduction resulted in savings for consumers of $287 billion in 2006, which equated to $957 per person or $2,500 per household

Carrefour

SA is a

French

international

hypermarket chain, with a global network of outlets. The group was created by Marcel Fournier and Denis Deffore in 1957. It is the second largest retail group in the world in terms of revenue after Wal-Mart. Carrefour operates mainly in Europe, Brazil, Argentina, Dominican Republic and Colombia, but also has shops in North Africa and Asia. Carrefour means cross-road in French. Carrefour is active in many types of retail distribution: hypermarkets, supermarkets, Discount Store, Grocery Stores, Cosmetics, and Cash & Carry. Recently The $130 billion French retail Carrefour has set up a 100 percent-owned arm to enter the wholesale merchandise business in India and will opt for the franchising route to open multi-brand retail stores in the country, Carrefour WC&C India will also enter these areas where the Indian franchisee can get the

same technical expertise that go into running the retail trade stores of the French company across the globally.

The Kroger Co. is an American retail supermarket chain and parent company, founded by Bernard Henry Kroger in 1883 in Cincinnati, Ohio. It reported over US$66 billion in sales during fiscal year 2007 and is currently the second-largest grocery retailer in the country by volume and third-place general retailer in the country, with Wal-Mart and The Home Depot filling slots one and two, respectively. Kroger operated, either directly or through its subsidiaries, 2,500 grocery stores, 579 of which had fuel centers, nearly 800 convenience stores, 400-plus jewelry stores, and 42 manufacturing facilities in 32 states; we employ a growing family of more than 290,000 associates coast-to-coast and presently Kroger is active in many other Retail Distribution like Bakery, Banking, beer, dairy, wine etc. The slogan of Kroger co. is Right Store. Right Place. Krogers recently launched Perishable Donations Partnership will bring critically needed perishable food items into the food bank process. The company-wide program will increase the number of stores in the Kroger family that donate safe, perishable food to Second Harvest food banks that are equipped to safely handle and distribute fresh food. Krogers goal is to donate 50 million pounds of nutritious, fresh food across the country

Literature Review

Customer preference analysis Customer preference analysis is the process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. Customer preference analysis should be centered on the key concept that customer satisfaction is the main goal. Customer preference analysis can serve as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy. A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Customer preference analysis often integrates an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy, which might include advertising, channel marketing, internet marketing, promotion and public relations, can be orchestrated. Many companies cascade a

strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each one group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable. Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned. As vishal mega mart is hypermarket, we are going to analyze the 7Ps of marketing mishandled by them in order to know about their effective sales with regarding to their customers opinion.

OBJECTIVES

y To know the people perceptions towards retail outlets. y To know the consumers expectations from Vishal Mega Mart. y To find out the satisfaction level of the customers at Vishal mega mart To identify the needs of customer to identify the satisfaction level of customer to find out the various promotional activities done in big

bazaar to study the effectiveness of promotional activities done in vishal mega mart

Rationale of the study

1. To know why consumers prefer vishal mega mart 2. To know customer satisfaction in vishal mega mart 3. To know customer mindset about vishal mega mart 4. To understand the difference between vishal mega mart and other organized retail store 5. To know the price difference and discounts for the same product in vishal mega mart and other retail store 6. To know about different facilities provided in vishal mega mart 7. To know organized culture in vishal mega mart

Research Methodology:
Research methodology is the way to systematically solve the research problem .It may be under stood as a science of studying to how research is done scientifically. In it we study the various steps that are generally adopted by a researcher in studying his research problem along with the logic behind them. In research methodology we not only talk of the research methods but also consider the logic behind the methods we use in the content of our research study and explain why we are using a particular method and why we are not using others so that research results are capable of being evaluated either by the researcher himself or by others.

Secondary data are those which have been collected by someone else and which have already been passed through the statistical process. There are several ways by which secondary data can be classified. Survey Method: The survey is a non-experimental, descriptive research method. Surveys can be useful when a researcher wants to collect data on phenomena that cannot be directly observed (such as opinions on library services). Surveys are used extensively in library and information science to assess attitudes and characteristics of a wide range of subjects, from the quality of user-system interfaces to library user reading habits. In a survey, researchers sample a population. Basha and Harter (1980) state that "a population is any set of persons or objects that possesses at least one common characteristic." Examples of populations that might be studied are 1) all 1999 graduates of GSLIS at the University of Texas, or 2) all the users of UT General Libraries. Since populations can be quite large, researchers directly question only a sample (i.e. a small proportion) of the population

Types of Surveys: Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says. Sometimes, it's hard to tell the

difference between a questionnaire and an interview. For instance, some people think that questionnaires always ask short closed-ended questions while interviews always ask broad open-ended ones. But you will see questionnaires with open-ended questions (although they do tend to be shorter than in interviews) and there will often be a series of closedended questions asked in an interview. Survey research has changed dramatically in the last ten years. We have automated telephone surveys that use random dialing methods. There are computerized kiosks in public places that allows people to ask for input. A whole new variation of group interview has evolved as focus group methodology. Increasingly, survey research is tightly integrated with the delivery of service. Your hotel room has a survey on the desk. Your waiter presents a short customer satisfaction survey with your check. You get a call for an interview several days after your last call to a computer company for technical assistance. You're asked to complete a short survey when you visit a web site. Here, I'll describe the major types of questionnaires and interviews, keeping in mind that technology is leading to rapid evolution of methods. We'll discuss the relative advantages and disadvantages of these different survey types in Advantages and Disadvantages of Survey Methods Questionnaires: When most people think of questionnaires, they think of the mail survey. All of us have, at one time or another, received a questionnaire

in the mail. There are many advantages to mail surveys. They are relatively inexpensive to administer. You can send the exact same instrument to a wide number of people. They allow the respondent to fill it out at their own convenience. But there are some disadvantages as well. Response rates from mail surveys are often very low. And, mail questionnaires are not the best vehicles for asking for detailed written responses. A second type is the group administered questionnaire. A sample of respondents is brought together and asked to respond to a structured sequence of questions. Traditionally, questionnaires were administered in group settings for convenience. The researcher could give the questionnaire to those who were present and be fairly sure that there would be a high response rate. If the respondents were unclear about the meaning of a question they could ask for clarification. And, there were often organizational settings where it was relatively easy to assemble the group (in a company or business, for instance). What's the difference between a group administered questionnaire and a group interview or focus group? In the group administered questionnaire, each respondent is handed an instrument and asked to complete it while in the room. Each respondent completes an instrument. In the group interview or focus group, the interviewer facilitates the session. People work as a group, listening to each other's comments and

answering the questions. Someone takes notes for the entire group -people don't complete an interview individually.

Survey Interviews: Interviews are a far more personal form of research than questionnaires. In the personal interview, the interviewer works directly with the respondent. Unlike with mail surveys, the interviewer has the opportunity to probe or ask follow-up questions. And, interviews are generally easier for the respondent, especially if what is sought is opinions or impressions. Interviews can be very time consuming and they are resource intensive. The interviewer is considered a part of the measurement instrument and interviewers have to be well trained in how to respond to any contingency. Almost everyone is familiar with the telephone interview. Telephone interviews enable a researcher to gather information rapidly. Most of the major public opinion polls that are reported were based on telephone interviews. Like personal interviews, they allow for some personal contact between the interviewer and the respondent. And, they allow the interviewer to ask follow-up questions. But they also have some major disadvantages. Many people don't have publicly-listed telephone numbers. Some don't have telephones. People often don't like the intrusion of a call to their homes. And, telephone interviews have to be relatively short or people will feel imposed upon.

Constructing the Survey: Constructing a survey instrument is an art in itself. There are numerous small decisions that must be made -- about content, wording, format, placement -- that can have important consequences for your entire study. While there's no one perfect way to accomplish this job, we do have lots of advice to offer that might increase your chances of developing a better final product. First of all you'll learn about the two major types of surveys that exist, the questionnaire and the interview and the different varieties of each. Then you'll see how to write questions for surveys. There are three areas involved in writing a question:
y y

determining the question content, scope and purpose choosing the response format that you use for collecting information from the respondent

figuring out how to word the question to get at the issue of interest

Finally, once you have your questions written, there is the issue of how best to place them in your survey. You'll see that although there are many aspects of survey construction that are just common sense, if you are not careful you can make critical errors that have dramatic effects on your results.

Details Of Research: Method Used: Type Of survey: Instrument used: Sample size: Data used: Survey method Interview Questionnaire 100 Both Primary & Secondary

Data Collection: Data Collection is an important aspect of any type of research study. Inaccurate data collection can impact the results of a study and ultimately lead to invalid results. Data collection methods for impact evaluation vary along a continuum. At the one end of this continuum are quantitative methods and at the other end of the continuum are Qualitative methods for data collection . Data collection methods The Quantitative data collection methods, rely on random sampling and structured data collection instruments that fit diverse experiences

into predetermined response categories. They produce results that are easy to summarize, compare, and generalize. Quantitative research is concerned with testing hypotheses derived from theory and/or being able to estimate the size of a phenomenon of interest. Depending on the research question, participants may be randomly assigned to different treatments. If this is not feasible, the researcher may collect data on participant and situational characteristics in order to statistically control for their influence on the dependent, or outcome, variable. If the intent is to generalize from the research participants to a larger population, the researcher will employ probability sampling to select participants. Typical quantitative data gathering strategies include:
y y

Experiments/clinical trials. Observing and recording well-defined events (e.g., counting the number of patients waiting in emergency at specified times of the day).

Obtaining relevant data from management information systems.

Primary Data Collection: The considerable and diverse array of primary data methods includes, e.g., true experiments such as randomized controlled trials (RCTs) and other controlled trials; Secondary data:

Secondary data originally collected for a different study, used again for a new research question.
o

Service District Statistics including basic client counts, attributes, demographics, social conditions and lots of program information (analogous to public schools and school teachers, who constitute some of the most accountable of public servants).

Other Social and Economic Indicators, Consumer Price Index, unemployment figures, inflation indicators, Income Figures, etc.

o o o

Resource Inventories and other needs assessments Opinion Polls taken by others Budgets

y The secondary data used in this project is :

  

through internet through books of retail company profiles of big bazaar and shoppers stop

other prospective but uncontrolled trials; observational studies such as case-control, cross-sectional studies, and surveillance studies; and simpler designs such as case series and single case reports or anecdotes. These methods can be described and categorized in terms of multiple

attributes or dimensions, such as whether they are prospective or retrospective, interventional or observational, controlled or uncontrolled, and other attributes noted below. Some of these methods have alternative names, and many studies employ nearly limitless combinations of these attributes y Primary data used in this project is mainly collected through questionnaire which has been taken with the help of sample size which has been taken and after that the entire data has been manipulated.

LIMITATIONS OF THE STUDY:

 Sometime respondents are not taking interest in such type of surveys therefore there is chance that they might be giving wrong information.

 The respondents are free from all barriers so he/she can give his/her opinion which may not be true in many occasions.

 The staff of the Vishal only provides/ communicates the merits of its products.

 Project was undertaken in the Bareilly region only .So it might not be a true Representation of the views of the insured of other places.  The project is based on survey of population related to Vishal Mega Mart only. For a better & magnified picture Competitors similar study should be undertaken.  All

the

responses

taken

are

personal

opinions

&

perception of the respondents that are subjective.

SUGGESTIONS:

 Company need to spend a lot on advertising and promotion to create brand image of its product.

 Make frequent advertisements in both print and electronic media.

 Making stalls in corporate meals like trade fair, maybe beneficial to create brand image of its product.

 Need to provide additional offers and discounts as per customer requirements.

 Need to include varieties of similar item.

 Provide more discounts on FMCG.

 Provide better customer service.  Better if we provide filtered information about Vishal.

LIMITATIONS OF THE STUDY:

 Sometime respondents are not taking interest in such type of surveys therefore there is chance that they might be giving wrong information.

 The respondents are free from all barriers so he/she can give his/her opinion which may not be true in many occasions.

 The staff of the Vishal only provides/ communicates the merits of its products.

 Project was undertaken in the Bareilly region only .So it might not be a true Representation of the views of the insured of other places.  The project is based on survey of population related to Vishal Mega Mart only. For a better & magnified picture

Competitors similar study should be undertaken.  All

the

responses

taken

are

personal

opinions

&

perception of the respondents that are subjective

Conclusion Indian economy is going through huge change. Retail is taking a centre stage. Big Bazaar has been the pioneer of retail in India.

There is a learning to be learnt from this case. The document discusses the research done to see what the psyche of consumer is and how to harness it for future business opportunities.

y Vishal is the one of the biggest and the most popular company, which has come in Retail business. y Vishal is introducing its Retail Store named Vishal Mega Mart y Vishal Mega Mart are selling all daily needs item, Foods items, Cloths, utensils, Gift items etc. y There is also a fast food corner where customer can also enjoy.

y `By the cause of introducing Retail stores, the Competitions will increase and it will be beneficial for the customers, and price of the entire product will be reasonable. y Vishal Mega Mart will be very beneficial for customers, farmers Retailer & Whole seller. y Customers will get right quality product at right price. Having more options of purchasing will benefit him. He will be free from all kind of traps of mediators and commission agents.

QUESTIONNAIRE Customer preference & Expectation toward Vishal mega mart Name:Age:-

Gender:-

Occupation

Q1. Do you know about organize retail?. a. Yes b. No Q2. Do you know about vishal mega mart in Indore ? a. Yes b. No Q3. Currently from where do you purchase? b .Vishal Mega Mart

a. Local Kirana store c. others Q4.

How often do you buy product from vishal mega mart? b. Fortnight d. Monthly

a. Daily b. Weekly

Q6. Would like to purchase from retail store? a. Yes b. No

Q7. Are you satisfied with the customer service offered in vishal mega mart? a. Good. b. Average. c. To an extent. d. need to be improved. Q.8 Do you want any changes in vishal mega mart ? a. Yes b. No Q.9 What type of changes do you want in vishal mega mart ? a. Related to price b. Related to quality c. Related to service

Q10. What do you purchase mostly from vishal mega mart?

a. Cloth b. Grocery

c. Cosmetic d. Accessories

Q11. What sort of services would you will like the most in different retails stores?

a. More variety. b. Discount on branded products. c. Discount on FMCG. d. Better Custo mer service. Q12- How much rating will you give to retails store?

a. Average. b. Very Good c. Excellent d. Cant Say

BIBLIOGRAPHY In order to prepare my project report, I have gone through these books & magazines:  Philip Kotler : Marketing Management

 Retail management  News Papers  Business Today  www.altavista.com  www.google.com  www.vishalmegamart.com  www.retail.com