Editorzzz

Two Thousand Elevens 3rd Hexas 3rd Issue of TGM is on your screen with a substantiation of triumphant sequential. Its a rather palpable jiffy, when TGM is talked about in industries of Advertising, Fashion, Marketing and Media. The 3rd TGM is brought a bunch of news and features with an element of interest of readers and viewers. We used the word viewer because TGM is not an ordinary magazine, which kept in stores and on need, people bring out the fable papers of TGM. TGM is an electronic newsletter with an interactive mode via emails, websites and even by Mobile Texting, because now we accept the reviews and comments via sms as well. Now you not only read but also view the news on lightened display of your laptop or computer or mobile screen. 3rd TGM is having a 3 majors, first is about the recent demise of 4 comedians due to their ill health on different dates by creating a big gap in laughter industry of Pakistan. The major loss is shared by Late Moin Akhtar, which leads towards local comedians. The second major is about the Ban imposed by PEMRA on Sports Channel Geo Super and Youth Channel Aag TV. We have discussed the different perspective from government to local public to private sectors, that what they thing and what should and have to do. The features also having Gallup servey with quite encouraging findings for the media industry and public support but no suport from public sector i.e. government. The third major would be a great surprise for our readers i.e. an interview with Philip Kotler, the father of marketing with a review report of his recently launched book according to south asian perspective. Issue also containg most happen news from marketing and business industry in terms of new technological advanced releases and productions along with giants joint ventures. We also discussed Aman Ki Asha Campaign from Pakistani and from Indian perspective with recent appreciation made by Government of Pakistan. In last we would like to say that Journey is on the way with a view for new bay instead of staying at destination. Keep supporting TGM. TGM is an Online Newsletter & Available at: www.karachiadfest.co.nr www.kamzkirz.co.nr Karishma Jawaid TGM Creative Director The Great Media News Kiran Jawaid TGM Content Director The Great Media News

Content
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THREE

KamzKirz MMG Workshop Series II at IBA The Lost Clowns Media War Opinion Poll SAMSUNG World Cup Product Promotion SAFEGUARD partners with UNICEF SILKBANK re-launches Visa Debit Card Most Affordable QWERTY Phone PTCL launches Bill Payment Points Allied Bank wins Best Retail Bank award SYNERGY won APNS Award CHEETAH screens semi-final Pakistans First Ever Live DIGITAL Concert MCB plans to expand across the border Mobilink & Ufone ink tower sharing accord ZONG opens outlets for users Masala TV chefs at Nandos Rio-The Movie premiered at Karachi Bollywood Movies Reviews TWO PAKI SENSATIONS Aman Ki Asha - Milne Do AWARDED Review: Aman Ki Asha Campaign Kiya DAAG ACHAY hotay hain? WAXED Candles ready to Fire ! SIZE-ZERO secret out Thought Leader Interview PHILIP KOTLER Philip Kotler Comes 'EAST' KOTLER LISTING Advertising Slogans of Banks Expression of & for Brands Coke Cricket Junoon - Campaign Review WALL Advertisements

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KamzKirz MMG (Media Marketing Group), a name behind Pakistans first ever & Worlds 20th Advertising Festival Karachi Advertising Festival; has continue his workshop series at Karachis leading institute of management sciences i.e. IBA Institute of Business Administration by holding a seminar on Advertising Ethics and Role of PEMRA.

FIVE

The workshop comprises on PowerPoint Presentation, Interactive Videos, Corporate Games and Course Material. Five research papers presented by different students of IBA under the supervision of Prof. Ejaz Mian and the Role of PEMRA Rules and Ordinance in maintaining Advertising Ethics presented by Kamran Jawaid (Vice President , KamzKirz MMG and Former Media Monitoring Officer, PEMRA) Kamran Jawaid expressed that 80% of Pakistani companies have a written Code of Ethics and probably 100% of you do too, if you gave it some thought and wrote it down. Ethics happen, or don't, in our relationships with others. Advertisers are in the business of communicating with thousands, even millions, of "others" all the time. That gives us thousands or millions of chances to practice what we believe every day. And try to get it right. Kamran Jawaid further elaborates that in Pakistan, many leading MNC and major brands involved in unethical advertising and violates the PEMRA Advertising Rules and Ordinance consciously or unconsciously. He took the examples TVCs of leading detergent brands, in which children involved in quite unethical behavior of putting off their pants in the name of sack race. He also discussed that being an Islamic State, in Pakistan, advertisement of contraceptives and hair removing creams are prohibited but we experienced their TVCs in our local channels even with foreign celebrities faces. He added that Sadly, the advertising industry has rarely cared to look beyond immediate marketing objectives. The argument in the industry is that it is the government's job to judge what is right and what is wrong. Shirking its own responsibility for regulation, the industry has belittled business values, and agencies have harmed their balance sheets. Is it any wonder society treats "advertising" like a dirty word? Do we have any right to question the public's dwindling respect for advertising professionals? And do we really need to hire research agencies to find out why seemingly brilliant ad campaigns flop? He expressed that Normally, every person reads magazines on daily basis, gets updates from newspapers, enjoy television commercials but friends have you ever noticed that nowadays everything is present in more bolder tones.. mean to say that if its just a commercial it must be according to the ethics which makes our society more stronger and different from other societies because we are not only Pakistanis but before than that we are Muslims and in our Islam everything is told to us which makes us ethically strong.

In conclusion, Kamran Jawaid shared that extraordinary care must be granted in making advertisements in Pakistan, because our upcoming generations are technology freaks they love to watch television so advertisements must follow ethics in their messages because definitely it would be a first but a very effective step towards a stronger Pakistan.

IN last one month Pakistan has lost its several Big Actors
and Comedians like Babu Baral, Liaquat Soldier and Mastana and latest shocking news is that another famous Actor Moin Akhtar has also died due to heart attack today. First of all we lost Karachi based famous artist Liaqat Soldier who passed away succumbing to a heart failure during the India-Pakistan World Cup Semi Final Match. Then Mastana (famous Punjabi stage artist) and later on Babbu Baral passed away. They both were suffering from many diseases.

SIX

On 22nd April, all nation fell into valleys of grief when media informed about the sudden demise of Legendary Star Moin Akhtar. Moin was a wonderful performer. he was master of all the trades. A wonderful actor, comedian, mimic and a decent anchorperson. He brought a great success to Pakistani Showbiz. He was very famous in Urdu knowing community all over the world. Throughout his career, he never used vulgar language. His space can never be filled. Dilip Kumar said that it was a honour for him to be hosted on stage by Moin. Moin Akhtar performed superb in Rozee. His show Yes Sir No Sir and many other programs with Anwar Maqsood made him the showman. May his soul rest in peace. A memorial evening to pay tributes to a number of legendary stage and TV actors who are no longer with us took place at the Pakistan National Council of the Arts (PNCA). Eminent artists such as Moeen Akhtar, Babu Baral Mastana and Liaquat Soldier passed away within the last two months of this year. A number of senior artists including PNCA director general Tauqir Nasir, Kanwal Nasir, Yar Mohammad, Batin,William Pervez, Tahir Siddiqui, Masud Khwaja and Ibne Shazad spoke at the occasion, according to a press release by PNCA. Tauqir Nasir said, Eminent artists wait an entire lifetime for that one great role to set them apart from the rest. However, death is the greatest role they play, as that is what determines their stature among the living. Nasir said he had worked with all these artists, including Moeen Akhtar and Khayyam Sarhadi, but started his career together with others such as Mastana and Babu Baral. Kanwal Nasir said these artists brought smiles and laughter in our world, a world which now is subject to stress and strain. The speakers asked the PNCA to establish a benevolent fund to support artists and men of culture who need timely, live-saving medical treatment. It was also suggested that Pakistan National Council of the Arts honour these men by preparing stage plays to pronounce the stature of Moeen Akhtar, Khayyam Sarhadi, Liaquat Soldier, Mastana and Babu Baral. The memorial meeting ended with distribution of certificates to directors of comedy plays staged during the ten-day drama festival at the PNCA stage. The deaths of comedians of extremely high standard in Pakistan have left the comic scene as saddened as never before with a vacuum that can never be fill up. From TV to theater, Moin Akhtar, Murtaza Hasan Alias Mastana, Babbu Baral and Liaquat Soldier - all comedians who brought non stop laughter to every one, left their fans crying in the play of life. Death of these artists is unable to make them dead in hearts of people where they will remain alive but the comedy industry and theater will be suffered as it lost main characters of the comedy, said Tauqeer Nasir, Director General PNCA and the backstage colleague of the comedians. The comedians were not only the characters that brought life in comedy but they were real assets for maintaining the identity of comic life in Pakistani stage and TV. The artists who learnt and presented their experiences from 60s are still the source of learning for the new artists and our showbizz can hardly produce such generation, Tauqeer Nasir said, adding These comedians were the institutions of comic art and specially Moin Akhtar was an academy that become inspiration for many of todays comedians. He said Radio Pakistan, Theater and ultimately PTV was the main contributors to bring and maintain respectful comedy and quality acting for entertainment lovers and this era is an inspiration for the generations to come.

As an anchor, Moin Akhtar left a lesson for todays anchors to give respect to their guests as well as criticize the unjust in a soft humorous manner. He said that we should acknowledge the skills of these artists in their life and pass on their skills to upcoming artists in order to create moral values in social services. Moin Akhtars programmes like Loose Talk can never be produced with same personality in which the artist disguised as different characters and presented all of those characters in a complete way. These four comedians had the quality of making improvement in correction of the society with their humorous acts which lacks in todays actors and directors while youth should take them as role model for their dedication towards social services. Talking about Moin Akhtar, Tauqeer Nasir said that he was a cultured personality - well dresses, well behaved and well mannered. Death of this personality is such a loss and vacuum which can never be filled. Mastana and Babbu Baral were like Oxygen for rural theater as they entertained the deprived, worker class and rural masses and dedicated their entire life for them.

continue on neXt

continue

The Lost Clowns

SEVEN

Mastana and Babbu Baral were like Oxygen for rural theater as they entertained the deprived, worker class and rural masses and dedicated their entire life for them. Making people laugh. is indeed serving the oppressed humanity and making their life balanced with entertaining mood, he remarked. Works of these comedians who left us in a month will be an institution of learning for actors, comedians, anchors and directors in the coming ages, he stated. These comedians also created their style to avoid vulgarity in humor and were admired mostly in family audiences and people of all ages.

Moin Akhtar (24 December 1950 22 April 2011) was a Pakistani television, film and stage actor, as well as a humorist, comedian, impersonator, and a host. He was also a play writer, singer, film director and a producer. Akhtar was born in Karachi to Urdu speaking parents migrated from Mumbai India, was highly dynamic and versatile performer, he made his debut for television on 6 September 1966, in a variety show held on PTV to celebrate the first defense day of Pakistan. Since then, he has performed several roles in TV plays/shows, later making a team with Anwar Maqsood and Bushra Ansari. He was beloved for providing humor for people of all ages, and with an etiquette that remains unmatched. His attempts to avoid vulgarity in his humor rendered him a favorite amongst family audiences. Akhtar was fluent in several languages, including English, Bengali, Sindhi, Punjabi, Memon, Pashto, Gujarati and Urdu. He performed not only in Pakistan but played in several stage shows like Bakra Qiston Pe and Buddha Ghar Pe Hai with Umer Sharif in India too. Moin Akhtar rose to the national spotlight and gathered critical acclaim for his performance in the drama Rosy /Rozy in which he played the role of a female TV artist. Rozy was an Urdu adaptation of Hollywood movie Tootsie starring Dustin Hoffman. Moreover, in a talk-show namely Loose Talk, which began in 2005 on ARY Digital, he appeared as a different character in each and every of over 400 episodes interviewed by Anwar Maqsood, the writer and the host of the program. Akhter also briefly hosted the game show Kya Aap Banaingay Crorepati?, the Pakistani version of Who Wants to be a Millionaire?. He was awarded honorary citizenship of Dallas in 1996 for his achievements. He is also listed among Amazing Pakistanis of all time. Liaquat Ali (1952 30 March 2011) better known by his stage name Liaquat Soldier was a Pakistani stage and television comedy actor, writer, and director. Born in 1952, Soldier started his acting career in 1973. He featured in over 250 plays and co-starred with many famous theatre personalities, including the likes of Moin Akhtar, Furqan Haider, Umer Sharif, Hanif Raja and Shahzad Raza. He came from a modest, low-income family of Marwari background in Karachi. Soldiers unusual last name was given to him by his friend Nazar Hussain, a stage artist. Channels for which Soldier worked included Geo TV, SAMAA TV, Dhoom TV, Metro, Hum TV and ARY Digital. Overseas, he worked in the United States, Dubai and South Africa. On 30 March 2011, Soldier died of a heart attack; before his immediate death, he was reportedly participating in a live TV show during a special transmission of the semi-final between India and Pakistan of the 2011 Cricket World Cup and had died by the time he was transported to the hospital.[2][3] His death was called "a big loss to the world of comedy dramas", while, a friend described him as not only a good actor but a humble, good person." The news of his death was also announced on Cricinfo, in the commentary scorecard at the start of Pakistan's innings in the match. Babu Baral (1964 15 April 2011) was a Pakistani stage actor and comedian. Babu Baral started his career as a comedian from Gujranwala in 1982. Babu Baral had been suffering from cancer, hepatitis and kidney disease, and was being treated at a private hospital in Lahore. He died at the age of 47, leaving behind two widows, a daughter, and a son. Punjabi stage actor Murtaza Hassan alias Mastana died after protracted illness at the Victoria Hospital, Bahawalpur. He was suffering from hepatitis-C and was hospitalised for the last three weeks and passed away at the age of 70. He was one of the best Punjabi stage actors. He started his career in 1973 and performed in more than 2,000 TV and stage dramas. He was a very good actor and comedian. Shab Daig was his one of the best plays throughout his career. He worked in Punjabi stage shows in different cities of the country. He was a very popular stage comedian. He had a large number of fans not only in Pakistan but also around the world. Later, he retired from the stage acting.

Media War
As we knows the recent media war declared between Pakistans leading media group GEO TV Network and PEMRA Pakistan Electronic Media Regulatory Authority. TGM is going to share different aspects of this war from the Government Perspective, Geo Managements Thoughts, GeoSupporters and Geo Haters as well. PEMRA PERSPECTIVE: By Express Tribune
NINE
Pakistan Electronic Media Regulatory Authority (Pemra), while taking cognizance of perpetual violations by Geo News and Geo Super with regards to Pemra Ordinance 2002, and licence terms and conditions, on Tuesday issued notices to Geo News for what it alleged airing false news reports whereby it was claimed that Pemra had blocked the transmission of Geo Super. This news item is an effort by Geo News to deceive and misguide the general public and to malign the authority, which is discharging its function without any prejudice and in due conformity to law. As per Section 20 of the Pemra Ordinance 2002 and clause (1) (d) of Code of Conduct of Pemra Rules 2009, no satellite TV channel can broadcast any news item which is knowingly false and which may injure the sanctity of any individual or institution, said a Pemra press release. Geo News has been issued repeated warnings and notices for propagating false, distorted and baseless news on its channel and had been warned to refrain from creating media hype through biased reporting to gain public sympathies. Another show-cause notice was issued by Pemra to Geo Super for suspending its satellite transmission since April 5, in contravention to Section 28 of Pemra Ordinance 2002 and clause 24.1 (c) of the licence terms and conditions which prohibits any broadcast media or distribution service operator from ceasing or suspending broadcasting. In this regard, it is clarified that Geo Super is up-linking its transmission from Dubai and is authorised to market and distribute only in Pakistan though a local company i.e. M/s Birds Pvt Ltd. The channel management has suspended its transmission at its own since April 5, and has launched a baseless media campaign against the regulator alleging for banning its transmission which is factually incorrect. Pemra has clarified time and again that under Landing Rights Permission no channel has privilege to transmit its signal from Pakistani territory or cover any live event occurred in Pakistan unless granted temporary up-linking permission for covering any specific event. It is worth mentioning that Pemra has 86 satellite TV licensees, but no one has ever complained, whereas, only Geo Group is spreading baseless news stories.

CRITICS PERSPECTIVE:

By Danish Mughal

GEO TV Network Pakistans biggest TV network with huge viewership is under trouble these days and two of its channels GEO Super and Aag TV has been banned in Pakistan. Just after the end of World Cup, Geo administration terminated its Sports Channel transmission and their GEO news channel started giving news like their Channel had been banned by PEMRA in Pakistan. However, that was not true as the channel could be watched but with a Cross on GEO Supers Logo. Now just few hours before, when GEO News announced that instead of Geo Super , AAG TV (an entertainment channel for youth) will broadcast the Indian IPL opening ceremony, It has been disappeared(probably banned) as well. GEO network which has always remained Anti to the Government of Pakistan and the ruling dictators, is now claiming (some saying propagating) that Government is using such tactics against Jang and Geo group to cause heavy loss. At one side where GEO channel is in quarrel with Government, on the other side Cable Operators of Pakistan are also not happy with the Media Group. Earlier, during the world cup matches, the cable operators of Pakistan have protested for their rights and have remained the channel closed the whole day.

Possible Reasons behind GEO TV Channels suspension:

The GEO News Network has always been a major stake holder in Pakistans Politics. Electronic media is now considered the fourth pillar of the state and this media been the reason so many times to bring change in systems and Governments. Some analysts and media persons accuse GEO Network for working on the sole agenda of dissolving Governments. Geo Groups credibility has been declined drastically due to which the common people on roads, hotels and public places can also be heard saying this all. This termination should also be seen in such a context where certain accusations are made on GEO. Some of the accusations against the Group are listed below: GEO has some affiliations with certain political groups ; Over times, GEO never played a fair, neutral and unbiased role but rather reported as a biased media. ; GEO TV exposed Governments corruption and poor decisions, but it was more for their Personal interest than National interest ; GEO TV is also accused for Sensationalism and giving extra ordinary hype to some non-important issues. ; GEO broad-casted violent footage on its channel which was not suitable for many audiences. ; GEO was playing in the hand of others by showcasing the negative image of Pakistan in the world. ; GEO channels Aag TV and Super TV broadcasted more INDIAN content than Pakistans.

Continues
TEN

MEDIA WAR !
By Caf Pyala (Blog)

SUPPORTERS PERSPECTIVE:

Geo/Jang Group has consistently accused the government via PEMRA of blocking transmission of Geo Super as a method of retaliation for Jang Groups constant attacks on the government. But as blogger CPM points out, Geo Super has not been taken off the air, it has simply stopped airing programming. This is why we are subjected to a screen with Jang Groups new advertisement that shows a red cross over the Geo Super logo. As CPM correctly notes, in order for this to appear on the screen, it must be broadcast. This is clearly not something that the government would be broadcasting, so who is it? It appears to be Geo Super. Actually, PEMRA has issed show cause notice due to Geo Supers suspending its own transmission. Another show cause notice was issued by PEMRA to Geo Super for suspending its satellite transmission since April 5 in contravention to Section 28 of PEMRA Ordinance 2002 and clause 24.1 (c) of the licence terms and conditions which prohibits any broadcast media or distribution service operator from ceasing or suspending broadcasting. Therefore the question must be asked, if Geo Super has suspended its own programming not PEMRA then why is it telling people that the government has ordered it to stop transmission? As we pointed out, Geo has begun a campaign to get the citizens of Pakistan to grant them a public license to resume broadcast (whatever that may be). In fact, this is where the answer may lie. While it is not clear what Geo means by public license a term they may have invented the petition features an interesting bit of small print next to the demand. If you cannot read the screengrab, the petition says in large letters:

As a Pakistani citizen, sports lover and in national interest I hereby give license* to GEO SUPER to broadcast my countrys first and only sports channel from Pakistan.
Notice the star? If you look below, in smaller letters, it says this: *I also request the regulator and courts to enable GEO SUPER to broadcast from Pakistan.

Ahhhhhh!!!!
As Cafe Pyala correctly mentions, Geo Super is registered in Dubai, and therefore broadcasts via international uplink. This is confirmed by the APP article explaining (a bit late) PEMRAs position. In this regard, it is clarified that Geo Super is up-linking its transmission from Dubai and is authorised to market and distribute only in Pakistan though a local company i.e. M/s Birds Pvt Ltd. The channel management has suspended its transmission at its own since April 5, and has launched a baseless media campaign against the regulator alleging for banning its transmission which is factually incorrect. Geo Super continues to broadcast, only it has suspended the transmission of usual programming and replaced it with a crossed out Geo Super logo and begun a campaign that appears to demand fair treatment for Geo, but is actually asking the public to force the regulators and courts to grant Geo a domestic uplink. Is this all a game by Jang Group/Geo to blackmail the government into providing it a license to uplink domestically without following proper protocols and regulations? Geo supporters claim that the government has banned Geo Super transmission to hurt Jang Group financially as revenge for critical reporting. But it has been shown that the government has not banned Geo Super transmission, therefore this explanation cannot be true. The story that is unfolding appears to expose a disturbing possibility that a media group, confident in its ability to sway public opinion, is attempting to pressurize government agencies and the courts to grant it special privileges. Such a scheme would not be necessary to ensure programming reaches the people, rather it would be a direct assault on the authority of the government and the courts and a power grab by media owners.

Opinion Poll
GALLUP

MEDIA & SPORTS Ban On Geo Super

ELEVEN

Three Fourths Of All Pakistanis (74%) Oppose PEMRAs Decision To Disallow Geo Supers Telecast From Pakistan; Publics Response Regarding The Impact Of The Ban On Vitality Of Sports And National Cohesion Is More Measured : GILANI POLL/GALLUP PAKISTAN
Islamabad, April 28, 2011 According to the results of a recently conducted Gilani Poll, three fourths of all Pakistanis oppose PEMRAs decision to disallow Geo Supers telecast from Pakistan. However, the results further show that the public has expressed a more measured opinion regarding the impact of the ban on sports in the country and on the unity of the nation. Responses to this question again showed that while 52% respondents did see it as an attack on national cohesion and Pakistani publics unity, a significant 44% did not think so. These results show that while the public may clearly be opposing PEMRAs ban, their views regarding the impact and purpose of the ban are more discerning. Some people believe this ban will negatively affect sports in the country while others think it will not have such an effect. What is your view point?

In a survey, a nationally representative sample of men and women from across the country were asked the following question, PEMRA recently denied Geo Super the license to telecast from Pakistan. Do you consider this decision good or bad? An overwhelming seventy four percent (74%) of the respondents considered it a bad decision while 22% supported it and 4% did not respond. PEMRA recently denied Geo Super the license to telecast from Pakistan. Do you consider this decision good or bad?

No Response Negative Impact No Impact

Response Good Bad

Some people believe this ban is an attack on national cohesion while others think it this is not so. What is your view point? No Response

Source: Gallup and Gilani Surveys

The Pakistani affiliate of Gallup International Association (www.gallup-international.com; www.gallup.com.pk)

Attack on National Cohesion Not Aimed Against National Cohesion Source: Gallup and Gilani Surveys
The Pakistani affiliate of Gallup International Association (www.gallup-international.com; www.gallup.com.pk)

In a follow-up question, respondents were asked their opinions regarding whether they believed this ban would have a negative impact on sports in the country or not. While a majority of 53% did believe so, a significant 43% felt that the ban would not have such an impact on sports.

Furthermore, respondents were asked if they believed this ban was aimed against national cohesion; Geo Super being a nation-wide channel that brings together people from all walks of life and regional backgrounds on sports that are a subject of common interest.

The study was released by Gilani foundation and carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International. The recent survey was carried out among a sample of 2774 men and women in rural and urban areas of all four provinces of the country, during April 2011. Error margin is estimated to be approximately + 2-3 per cent at 95% confidence level.

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FOURTEEN

SAMSUNG World Cup Product Promotion

Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, is conducting cricket world cup promotional activities through which it is aiming to promote its various products in the following venues around the country. Pearl Continental hotel, Marriott Hotel, Sheraton Hotel, McDonalds at Sea View and at the Karachi Airport. Rawalpindi: Pearl Continental and Marriott hotels. Islamabad: McDonalds F-9 Park. Lahore: McDonalds Gulberg and Defence Y block. At these venues an assortment of Samsung products are on display and visitors can take this opportunity to order Samsung products from the kiosk and gain special discounts being offered only at these venues. The promotional products include the Samsung Ch@t 335 and Ch@t 332 phones at a special price with a leather pouch, car charger and a 2GB memory card; the Galaxy Tab at an attractive special price and a leather pouch; an assortment of Samsung digital cameras with a 10% special discount and LCD Monitor B1930N at a new attractive price. Visitors can order the Samsung Cameras and LCD Monitors by filling out a form upon which the ordered products will be delivered to their home free of charge. The distributor will contact the respective customer for an appropriate time of delivery within one week of placement of order. At the time of delivery the customer will have to provide full payment for the ordered product in cash. For the Galaxy Tab and Ch@t phones, upon filling the order forms the customer will be provided a coupon with a list of locations of the dealers from where they can acquire their desired product(s). On presenting the coupon at the dealers the customer can then avail the relevant discounts and giveaways. The discounted offers are valid for the period of worldcup only. It is always a pleasure to provide our potential and existing customers ease of accessibility to our products to which we have included the convenience of free home delivery in an effort to start a new trend, said Hee Chang Yee, Managing Director Samsung Pakistan.

SAFEGUARD partners with UNICEF for flood relief efforts

Over 2 million bars of Safeguard soap donated to UNICEF for flood relief in an effort to defend against the spread of preventable diseases. Safeguard is Procter & Gambles leading anti-bacterial soap is collaborating with UNICEF in Pakistan to curb the spread of preventable diseases amongst those affected by the flood. This donation will impact over 2 million Pakistanis affected by the monsoon floods by promoting handwashing with soap, which is the single most effective way to prevent the spread of diseases and infections. Sharing her thoughts, Mubashara Khalid, Brand Manager, Safeguard Pakistan said, "There is no better time to demonstrate our commitment to improving lives than when tragedy strikes unexpectedly. Recent floods in Pakistan caused large-scale havoc, and children in those areas are at a high risk from deadly water-borne diseases. By partnering with UNICEF to distribute soap, Safeguard is aiming to stop the spread of preventable diseases, such as acute respiratory illnesses and diarrheal diseases, which are the top two reasons of death amongst children under the age of five. Over the last 7 years, Safeguard has been running the Sehat o Safai school program, one of the largest private sector health and hygiene awareness programs in the country which has empowered over 7.5 million children in more than 20,000 Pakistani schools. P&G is committed to the long term prosperity of the country and dedicated to helping the community in these times of need. The company stands by the nation and is committed to touch and improve lives of Pakistanis in meaningful ways. Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty, Dawn, Gain, Pringles, Charmin, D owny, Lenor, Iams, Crest, Oral-B, Duracell, Olay, Head & Shoulders, Wella, Gillette, Braun and Fusion.

SILKBANK re-launches
Visa Debit Card
Silkbank has re-launched its new Visa Debit Card with an attractive and vibrant design offering a lifestyle of enhanced convenience to its customers. Addressing the re- launching ceremony, Azmat Tarin President & CEO Silkbank said that the newly introduced card is acceptable at over 54,000 merchant outlets in Pakistan and millions globally. Customers can withdraw cash at over 1.6 million ATMs worldwide and over 4,000 ATMs nationwide. Visa Debit Card customers can also transfer funds between Silkbank and other 1Link member banks offering the Inter Bank Transfer Facility. Silkbank has signed over 100 alliance partners nationwide, offering a host of special discounts to its card members on dining, entertainment, travel & apparel. Azmat Tarin stated that the re-launch of the Visa Debit Card is in line with Silkbanks focus on offering innovative products & services focused around the needs of its customers.
FIFTEEN

Most Affordable QWERTY Phone

Nokia has announced a new messaging handset the Nokia X201 for Pakistan. The Nokia X2-01 is a device for social networking and fast communications. It comes with a full QWERTY keypad and is aimed at those who cant get enough of text messaging and status updates with is bolstered by the new Communities app which integrates Facebook into the device. You can see friends updates directly from the homescreen and easily post your own updates and photos. With one click, you can dive into the application for a deeper view. Nokias continuous efforts of connecting people in new and better ways are paying off as its strategy to offer something for everyone from every walk of life can be seen materializing with its promising new line of devices. X2-01 is the latest addition to this. As the lifestyle of people changes with time, they are becoming more demanding not only in terms of their expectation from life but are also looking for accessories that support such a lifestyle. Haseeb Ihtisham, Head of Marketing, Nokia Pakistan & Afghanistan said, "Today Nokia is proud to present its X2-01 device in Pakistan and is a milestone in our commitment to connect the next billion to the web. We understand that an increasing number of Pakistani youth loves music and being social, they want to have more variety of capabilities in their mobile phone that support this need. Nokia X2-01 is the most affordable QWERTY phone to date which has in store not just the ultimate messaging experience but also the ease of staying connected with your social circle." As befits an X series device, theres also a healthy emphasis on music. Theres one click access to music, the media player and FM. Theres also Ovi Store, of course, for fresh apps. Ovi Life Tools will also be available in some territories. It comes with a 2.4-inch QVGA screen and a VGA camera on the back. The Nokia X2-01 measures 119.4 x 59.8 x 14.3mm and weighs 107.5g. It supports memory cards up to 8GB. Theres no WiFi and only GPRS/EDGE data, but thats compensated for by the low price. "Our messaging devices were initially targeted towards business users but realizing consumer demand we have changed that, said Imran Khalid Mehmood, Country General Manager, Nokia Pakistan & Afghanistan. People want the best messaging and social networking experiences on an affordable device. Translating our vision in to actions Nokia is constantly striving to bring the best for its consumers both in terms of devices and solutions. The Nokia X2-01 will enhance the youth lifestyle and let them stay connected all the time with chat, Facebook and IM at the most affordable price." Nokia X2-01 aims to offer maximum functionality for the lowest price possible, but with a different emphasis to provide a fit for the needs of as many people as possible.

PTCL launches
SIXTEEN

Bill Payment Points

Pakistan Telecommunication Company Limited (PTCL) introduced public cash/card payment machines (PCPM)Bill payment points for the convenience of its customers. PTCL Bill Payments Points in the first phase are being installed in Karachi Lahore and Islamabad. They provide the customers the facility to pay at their convenience at any time of the day, as these points will be operational 24 hours. The Bill Payment Points accept partial and advance payments with automatic and immediate restoration of suspended connections on payments, as the customers account will be updated online. The bill Payments Points have operating functions similar to ATMs and are operated through a touch screen interface. With the introduction of PTCL Bill Payment Points customers will be saved the hassle of standing in long queues to pay their PTCL bills. They can make the bill payment at the nearest PTCL Bill Payment Point, get an automated receipt and also receive an SMS confirming the payments within few minutes of the transaction. These points accept currency notes from Rs 5, 000 to Rs 20 with easy handling feature along with the option of English or Urdu as the medium of instructions.

Allied Bank wins

Best Retail Bank award
Allied Bank has been recognised as the Best Retail Bank in Pakistan. Zia Ijaz, Group Chief, Commercial & Retail Banking Group, Allied Bank, received the award at The International Excellence in Retail Financial Services 2011 Awards ceremony held in conjunction with the regions most prestigious retail banking event, the Excellence in Retail Financial Services Convention. The award programmeadministered by The Asian Banker and refereed by prominent global bankers, consultants and academics, is the most prestigious of its kind. The evaluation was conducted on the basis of transparency in strategy; value of franchise; annual financial performance; sustainability; sales capability; risk management; processes and technology; penetration and efficiency of distribution channels; people skills; and ethical banking. Chris Kapfer, Head of Asian Banker Research, said: With the retail banking sector in Pakistan set for a period of high growth, banks will have to scale up their presence in areas such as physical and electronic penetration, product and service offering, and most of all, be backed by superior management. Allied Bank has demonstrated its commitment in all these aspects, and was able to make the retail banking experience more enjoyable for the citizens of Pakistan.

SYNERGY won APNS Award

The jury of All Pakistan Newspapers Society (APNS) once again judged Synergy Advertising the best in Product Ad category for the 21st APNS Awards. The Awards function was held at Islamabad. Mr. Asif Ali Zardari, President of Pakistan gave away the awards to the recipients. Synergy was recognized with an award for an international brand Lana, anti-bacterial hand gel, distributed by Astor International. We are honored to be recognized on this national level and are very proud of our creative team for the exceptional work they do for our clients, explained Ali Mandviwalla, COO Synergy. There were various entries submitted for the year 2009-2010 from all over the country by different ad agencies the Lana campaign was judged as the best in its entry category by a panel of professionals.

CHEETAH screens semi-final

SEVENTEEN

, Pakistans leading sports footwear brand, has sponsored a screening of the World Cup Semi-Final between arch-rivals Pakistan and India at Lahore Gymkhana on March 30, says a press release. Shahid Afridi, who is the Brand Ambassador of Servis Cheetah, was all around the venue in the form of pictures, cut outs and banners. Naim-uI-Abd, GM Marketing, Service Sales Corporation said, It was a great match and cricket has provided this nation with great entertainment over the last one month. Shahid Afridi is a national hero in the way he has led this young team so far into the tournament and has opened doors for resumption of political talks between the two rival neighbours Pakistan and India. The venue was jam-packed with over 1,000 avid cricket fans and the management of Service Sales Corporation. The audiences wore countrys flag colour green and painted their faces green and white, cheered the team while watching the match on a huge LCD screen.

Servis Cheetah

Pakistans First Ever

Jazz Jazba is bringing for the first time in Pakistan, a unique and first of its kind digital concert that has a lot to offer to Pakistani internet savvy youth. For the very first time in the history of Pakistani digital media, Mobilink will be presenting pop icon Ali Zafar in the live Digital Concert on the 10th and 11th of April, 2011. Selected few will also be getting a chance to share the stage live with Ali Zafar. The live digital concert by Jazz Jazba is a unique chance for all the fans across Pakistan to be a part of the concert while Ali Zafar plays live, the fans can cheer live and enjoy the concert at their homes. The broadcast of the live digital concert can be viewed by simply logging in at www.jazzjazba.com/live which will begin at 8:30 pm on April 10th & 11th 2011

Live DIGITAL Concert

As Jazz Jazba continues to explore avenues and opportunities to promote and identify the SUCH Talent in Pakistans youth, it is also serving to provide a platform for nurturing the singing and music talent in Pakistan. Feel free to share this first of its kind initiative by Mobilink with your friends & family and enjoy the concert Live @ www.jazzjazba.com/live. Jazz Jazba is the most vibrant and spirited youth brand of Pakistan which pays a tribute to your values. Values that are as personal as they are universal. Values that will make more out of who you really are. Values that have a way of adding up to you. The time has come to be yourself, in your world. A world where everything and everybody will remind you every day that you are the best thing to ever happen to You. Go for Such Concert, Such Music, Such Jazba!

2ND KARACHI ADVERTISING FESTIVAL COMING SOON

Just One Registration & Attend All the Events @

PRESENTS

Single Person: PKR 5900 (Corporate) Associate Sponsor: PKR 12,000 (3 Persons) Students Package: PKR 4,000 per head Students Group (6+ Students) Package: PKR 3,000 (per head)

CALL: 0332-3515450 ; 0345-2230680 or VISIT: www.karachiadfest.co.nr | www.kamzkirz.co.nr

10 Hours Certification Course On Ad Film Making & Media Planning

Day 1 & 2 2pm 7pm LEAD TRAINER Kamran Jawaid
Managing Director KamzKirz Media Marketing Event Director Karachi Advertising Festival MBA Marketing & Advertising BBA Marketing MS Media Sciences

Speculative Advertising Contest On Karachi as Brand

Day 1 7pm 8pm
Best Opportunity for Business Graduate and Media Students to submit their creative Speculative TV Advertisements on the Topic of TASHHEERE-KARACHI. Selected Candidates will get Special Appreciations by I OWN KARACHI (A Project by CDGK)

Day 2 7pm 8pm

KamzKirz Media Marketing Group proudly announce KamzKirz Honor Awards To Bestow Tribute ! We are going to honor the Legendary Personalities and Young and Emerging Personalities with some thing exceptional in their respective industry. We are honoring the personalities in three categories: Legendary Acknowledgement Youth Acknowledgement Initiative Acknowledgement In Sub Categories of Business, Advertising, Education, Cinema, Tel evision, Theatre, Fashion, Music and Expressions of Right.

Topics To Be Discussed
Ad Film Production Sequence, Cinematic Techniques, Branded Entertainment, Utilizing Animation Techniques, Media Planning, Celebrity Endorsement, Practical Application of Camera Movement, Lighting Sequence, Sketching Story Board and more.

PANEL DISCUSSIONS WITH INDIAN & PAKISTANI GURUS

Irfan Iftikhar
Director SAARC MEDIA Mumbai India Expert of Ad Film Production in INDIA

Jamil Syed

Imran Ashraf

Jehan Ara Hai

Vice President APWA & Known TV Personality

Fatima Bajiya
Former Advisor Chief Minister & Known Script Writer of Pakistan

Ejaz Mian

Dr. Kamran

Athar Javed Sufi

President Pakistan Film and Television Journalist Association

Advertising Practitioner President PAPC Asst. Professor at Sole Event Partner of SZABIST, GREENWICH ABBY International & DADABHOY Inst. Advertising Awards - INDIA

Advertising Practitioner Siddiqi Asst. Professor at Asst. Professor at IBA Institute of Business IBA Institute of Business Administration Administration

KAMZKIRZ HONOR AWARD RECIPIENTS

OUR SUPPORTERS

I OWN KARACHI A Project by CDGK (City District Government Karachi)

PAPC Sole Event Partner of Abby International Advertising Awards, Mumbai, Ind ia

PRESENTS

LAUNCHING CEREMONY WITH JEHAN ARA HAI (VP EDUCATION) APWA

Chairperson Dr. Nadira Jawaid Enlightened the Inauguration Lamp

Co-Chairman Dr. Jawaid Aziz Addressing the Attendees

Chief Guest Jehan Ara Hai & Kamran Jawaid Managing Director

Chief Guest Jehan Ara Hai Addressing the Attendees

Chairperson Dr. Nadira Jawaid Presenting Shield to Chief Guest

DAY ONE WORKSHOP ON AD FILM MAKING 8 HOURS

Jamil Syed, Former Executive Director - PBA

Moin Qureshi, CEO Creative Head Quarter

Kamran Jawaid, Managing Director KamzKirz Media Marketing Group

Irfan Iftikhar, Director SAARC MEDIA, Mumbai - India

Day One Workshop Attendees

DAY TWO WORKSHOP ON MEDIA PLANNING 8 HOURS

Jamil Syed, Former Executive Director - PBA

Neil Christy, CEO Headlion Advertising

Attendees Discussions During Workshop

Kamran Jawaid, Managing Director KamzKirz Media Marketing Group

Day Two Workshop Attendees

MEMENTO DISTRIBUTION CEREMONY WITH FATIMA BAJIYAA

Presenting Memento to Kamran Jawaid

Presenting Memento to Radio One FM 91

Presenting Memento to Institute of Business Admin - IBA

Presenting Memento to DAWN NEWS

Fatima Bajiyaa and Dr. Nadira Jawaid

ATTENDEES OF 1ST KARACHI ADVERTISING FESTIVAL

MUSLIM COMMERCIAL BANK

plans to expand across the border
EIGHTTEEN
MCB Bank Ltd has planned to extend its branch network within Pakistan and in foreign countries in 2011. Keeping in view the widening demand and potential of its banking services MCB management has decided to launch its operation in Canada, Ireland and UK to facilitate millions of expatriate Pakistanis and potential foreign investors and businessmen. President and CEO MCB M UA Usmani said, MCB will open one branch initially in each country and will gradually expand its franchise in the next few years to tap potential in these foreign markets. The bank management has prepared its preliminary business strategy to establish its international network subject to the approval from respective authorities of these foreign states. MCB team has been in talks with authorities of these three countries to enter respective markets at the earliest, the president added. Usmani highlighted the success of MCB in Sri Lanka, where the banking network would likely to increase by 10 branches in 2011. We gained tremendous success in Sri Lanka as the biggest foreign bank through our Islamic banking presence and we are now widening our network rapidly in different cities of the country. MCB management/board of directors have planned to further enhance it network up to 60 or 70 branches throughout the country to tap the potential of the local markets provided the investors support and market scenario, Usmani said. MCB network currently consists of 1134 branches including 14 Islamic and 7 overseas branches. It is operating 584 ATMs in different big and small cities of the country. He expressed his satisfaction over the banking rating at share markets, stating the bank attracted handsome FDI by stock markets with 36.64 percent of paid up capital held by foreign investors. He said MCB would ensure its investment in all potential sectors including power, oil and textile in the current year. MCB deposits and advances are expected to record growth depending on discount rates policy of the central bank, on the other hand, it will attract potential customers through it redesigned strategy of consumer financing, he said. President MCB said the banks management has adopted strict policy to lend loans falling within the risk appetite of the bank therefore it has one of the lowest infection ratio in the banking industry. He said the bank is determined in enhancing its performance in current year with lesser administrative and operational cost and liabilities at minimum level. He elaborated the financial performance of MCB for the year 2010. Banks overall operation has flourished substantially in 2010 because of strong increase in investments and deposits, which showed growth of 27 percent and 17 percent to Rs 274 billion and to Rs 431 billion respectively compared to 2009. MCBs net assets stood at Rs 79 billion with an increase of 14 percent over 2009. The shareholders equity increased to Rs 69 billion with a surge of 13 percent from 2009. The bank has notched up strong annual performance in terms of financial results and posted healthy profit-after- tax of Rs 17 billion that increased by 9 percent over 2009. MCB has been an attractive entity in share markets with highest industry earning per share of Rs 22.20 and is now trading at P/B of 1.8x.

Mobilink & Ufone

ink tower sharing accord
Setting an example of unique collaboration, MobilinkPakistans largest cellular service provider and a subsidiary of Orascom Telecom Holding (OTH), and Ufonean Etisalat group company, have signed an accord for tower sharing. The agreement was signed between Rashid Khan, President and CEO of Mobilink, and Abdul Aziz, President and CEO of Ufone at the Mobilink House. This collaborative effort is in line with the initiatives taken by the Pakistan Telecom Authority (PTA) and the federal government to encourage cellular providers to drive greater efficiencies while reducing the carbon footprint.

ZONG
opens outlets for users
ZONG launched a series of retail shops across the country, which would offer customers an enhanced level of convenience. The exclusive ZONG branded retail shop, TOP SHOP has been developed to address the growing business trends of channel specialisation at ZONG, which would further develop and strengthen its channel penetration. Usman Ishaq, director sales said ZONG was constantly assessing the evolving needs of its customers and understanding these needs, it proactively develops solutions.

Nandos

pre-celebrated its 10 years of perilicious existence with all the renowned chefs of Masala TV including Chef Gulzar, Chef Rida, Chef Sharmaine, Chef Shereen and many others who paid tribute to the brand by visiting and having dinner at Nandos Boat Basin, Karachi, says a press release. The tongue tantalising story of succulently grilled chicken in lemon and herb or peri-peri

Masala TV chefs at
has become the hottest story in Pakistan. With 7 restaurants nationwide divided in 4 restaurants in Karachi, 2 in Lahore and one in Islamabad, Nandos has taken the country by storm since its arrival in 2001. This fast casual chain of restaurants specializing in peri peri flame grilled chicken has people addicted to the taste of Peri-Peri and craving for more.

Rio-The Movie premiered at Karachi Atrium Cinemas in 3D

The Red Carpet of movie premiere was graced by the entertainment industry At Karachi on 15th April 2011 there was latest 3-D animated adventure movie RioThe Movie was recently premiered at Atrium 3-D cinema here in Karachi. The red carpet of the movie premiere was attended by celebrities, corporate dignitaries, political figures and students of Behbud Foundation. Ms. Sharmila Farooqi also paid a surprise visit at the launch event. Twentieth Century Foxs next animation venture from Blue Sky Studios the makers of hit ICE AGE series is RIO, a comedy adventure about taking a walk on the wild side. Anne Hathaway, Jamie Foxx, and Jesse Eisenberg voice birds in familyfriendly, G-rated animated comedy. It is the story of Blu, an exceptional blue macaw born in Brazil but raised in Minnesota, where he never learned to fly. Blu travels to Rio de Janeiro after his owners find out a female blue macaw has been discovered there, then amid a series of adventures falls in love with her and learns to fly while rediscovering himself among sweeping views of the city. Under development for years, Rio is considered "Brazilian-born Saldanha's dream project". Saldanha reported that the film would be more musical than his comedic Ice Age movies. In fact, Brazil's tourism agency plans to use the global release of the 3-D animation movie "Rio" to promote the country as a destination for foreign tourists. The film opened internationally last weekend and finally hits theaters in Pakistan this weekend, coinciding with its U.S release. Distributed by Paramount Communications and Mandviwalla Entertainment in Pakistan, 20th Century Fox Internationals RIO the movie is set to become the first biggest animation film of the year and will also be available in cinemas equipped with digital 3D screenings, both in Karachi and Lahore.

TWENTY ONE

Expressing his views at the premiere, Mr. Nadeem H. Mandviwalla, Managing Director, Mandviwalla Entertainment said, We are really excited about the response we are receiving towards Atrium Cinemas, the first 3-D cinema in Pakistan. The animated movie culture is fast becoming popular in Pakistan. Our aim is to expand the deployment of 3-D-Cinema Projector across the country; the latest in this chain includes the deployment of 3-D-Cinema Projector in Cine Star Cinema with 3-D capability in Lahore which is also premiering Rio-The Movie on its launch. Speaking on the occasion, Ms. Sharmila Farooqui said, These kinds of events are a very encouraging sign and a good effort to provide healthy entertainment to the Pakistani society. Talking about the 3-D cinema culture, veteran movie actor Nadeem Baig said, We have talented people in every field. Im certain that our youngsters will soon venture into 3-D film making too and establish a reputable name. Im very happy to be here today and wish all the best for the future. With an aim to revive the cinema culture, Mandviwalla Entertainment, the company behind the development and management of first 3-D cinema of Pakistan - Atrium Cinemas, continues to build excitement around the new cinema technology by organising the glitzy red carpet premiere of the promisingly entertaining movie. The media management of the event was handled by Syntax Communications. The main attraction of the event was two real Macaws present in the cinema lobby. The movie was thoroughly enjoyed and appreciated by the children and adults alike.

TWENTY TWO

gaMe thanks duM maro duM for no probleM

In the Second Hexa of 2011 i.e. March & April, we found four Modern Era Themed Bollywood Movies: two thrillers Game & Dum Maaro Dum and two comics Thank You & No Problem. Kangna Ranaut and Deepika Padukon became the talk of the town especially Miss Padukon, who sensually danced on Zeenat Amans nostalgic Dum Maaro Dum. Kangna Ranaut has proved herself as an finest actress in her first debut 5 years back in Gangster. Than she recalled as Who Lamhe and the mega hit Fashion. Previous years Kites demote Kangnas appearance, which was over burdened by foreign so called beauty. But in the last of 2011, she again stood as her own stand by her outstanding performance in Once Upon A Time in Mumbai, in which she played a role of 70s film actress with a combination of Zeenat Aman and Perveen Bobby. In Who Lamhe she already played a role of Perveen Bobby in her biographical film. In Game, she appeared in quite different role in her career but an ordinary role of Female Cop. Thank You and No Problem are look a like a sequels of No Entry, Welcome and All The Best with Multi Starred Cast and base less belly wrinkled comedy. Lets have a short view of each movie. Game releases at a time when a different game, of bat and ball is at its peak. You guessed right; the Cricket World Cup mania has gripped the entire country, with India beating Pakistan for a clash against Sri Lanka in the finals. Anyway, leaving the excitement of Cricket aside, let's talk about GAME here, shall we? It's about four troubled individuals from different parts of the world - casino owner Neil Menon (Abhishek Bachchan), politician OP Ramsay (Boman Irani), actor Vikram Kapoor (Jimmy Shergill) and journalist Tisha Khanna (Shahana Goswami). All of them receive personalised handwritten invitations by billionaire Kabir Malhotra (Aupam Kher), offering them a helping hand if they arrive at his private island of Samos in Greece. Getting easily convinced and without wasting much time, all of them reach the exotic island, only to find out, they have been tricked. It turns out; they were all responsible in some way or the other, for the death of Kabir's daughter Maya (Sarah Jane Dias), three years back. Before Kabir can avenge the death of his daughter, he is found dead, in what looks like a suicide. Detective Sia Agnihotri (Kangna Ranaut) feels otherwise and interrogates the four visitors, holding them murder suspects. Abhishek Bachchan acts decently but some of his dialogues are cringe worthy. Debutante Sarah Jane Dias is impressive in her act. Kangana Ranaut is surprisingly good and her dialogue delivery has improved greatly. Excellent actors like Shahana Goswami, Jimmy Shergill and Boman Irani are wasted. Anupam Kher doesn't have much scope. Gauhar Khan is nice in her small role. Barring some astute twists in the second half, this GAME isn't worth playing. Goa meri jaan, jannat ki shaan. Par jannat mein bhi saanp baste hain, aur saale kya dass te hain,' utters ACP Vishnu Kamath (Abhishek Bachchan) in the very first scene of Rohan Sippy's DUM MAARO DUM. It's an apt introductory line for the rollercoaster ride that follows. Vishnu has been given the responsibility to 'clean' Goa which is 'high' on drugs because of the drug mafia, led by Lorsa Biscuta (Aditya Pancholi). Five years back, Vishnu used to be a corrupt cop. He was a 'Gandhi bhakt'. The Gandhi who was 'printed on notes'. But a terrible incident completely transformed him. And now he's all set to fight the bad guys. The kickass dialogues penned by Purva Naresh do wonders for the film. You have Joki telling Lorsa on the phone, 'Tumhare paas, bangla hai gaadi hai. Mere paas maal hai.' Amit Roy's cinematography shows Goa in a new light. Aarif Shaikh's editing is nice but the second half should have been tighter. Pritam music's is wonderful with Jiyein Kaun and Jaana Hai being the best numbers. Rohan has worked with Abhishek in all his directorial ventures - KUCH NAA KAHO, BLUFFMASTER and now, DUM MAARO DUM. He has managed to get the best out of Abhishek this time. Abhishek delivers a splendiferous performance. He plays the eccentric cop to perfection. Rana Daggubati makes an impressive debut. Bipasha Basu is passable. Prateik Babbar is excellent. Aditya Pancholi isn't good in his bad act. Govind Namdeo is great. DUM MAARO DUM is a 'dumdar' thriller with a riveting plot and splendid performances. You'll surely get 'high' on it.

CONTINUES ON NEXT

CONTINUE

gaMe thanks duM maro duM for no probleM

TWENTY THREE After No ENTRY, WELCOME and SINGH is KINNG, director Anees Bazmee continues his streak of slapstick comedies with NO PROBLEM. Just like Anees' earlier films, NO PROBLEM boasts of a huge star cast. Most of the actors in NO PROBLEM like Suniel Shetty, Sanjay Dutt, Anil Kapoor and Paresh Rawal have tickled our funny bones in copious past movies. NO PROBLEM traces the story of two small time goons, Yash Ambani (Sanjay Dutt) and Raj Ambani (Akshaye Khanna). Raj wants to start afresh by leaving the crime world but Yash is determined not to let him do so as he commits one crime or the other. Zandulal (Paresh Rawal) plays the bank manager, who is falsely accused as being Yash-Raj's accomplice. Marcos (Suniel Shetty) is an international don whose moll Sophie (Neetu Chandra) does nothing else but perennially flaunts her cleavage. Arjun (Anil Kapoor) is an incompetent cop and his schizophrenic wife Kajal (Sushmita Sen) wants to kill him at least once in a day. Sanjana (Kangna Ranaut) is Kajal's younger sister who plays Raj's love interest. All the characters are in the hunt of stolen diamonds worth trillions. Although the film is titled NO PROBLEM, here are the problems we have with it: Problem no. 1: It's madness sans method. Wafer thin and banal plot of characters running behind diamonds. Problem no. 2: In the entire film there are only about three to four moments that genuinely make you laugh. You end up laughing on the ridiculous narrative otherwise. Problem no. 3: You know it's a big problem when gorillas shoot with guns and say 'No Problem' when thanked. Problem no. 4: Innumerable full length songs add to the trauma. Editing is pathetic with frequent continuity lapses. Foreign locales don't add merit. Problem no.5: The tumultuous climax with several characters and gorillas is unappealing. Haven't we seen such endings so many times in the past? The performances are a mixed bag. Anil Kapoor is passable. Sanjay Dutt impresses with his impeccable comic timing. Akshaye Khanna is too loud. He makes you cringe when dressed as a woman. Paresh Rawal is decent but we've seen him in several similar roles in the past. Kangana Ranaut is awful. Suniel Shetty is okay while Sushmita Sen hams. Neetu Chandra doesn't have much to do apart from showing her skin. NO PROBLEM is full of problems. This 'problem' has 'no' solution.

In series of WELCOME, NO PROBLEM and now THANK YOU, Annes Bazmee seems to have a special liking for these words of expressions. Comedy is the common element in all these films. Even Akshay Kumar is the common factor in WELCOME and THANK YOU. The last time Akshay Kumar and Anees Bazmee paired up in 2008, the result was an immensely successful SINGH IS KINNG. Now, after almost three years, their jodi is back with THANK YOU, which is hugely inspired by Bazmee's own film, NO ENTRY. Raj (Bobby Deol), Vikram (Irrfan Khan) and Yogi (Suniel Shetty) treat their respective wives Sanjana (Sonam Kapoor), Karthika (Rimi Sen) and Radha (Celina Jaitley) as ghar ki murgi, dal barabar. Suspecting that her husband Raj is philandering, Sanjana hires the perpetually flute-playing private detective Kishan (Akshay Kumar), who promises to teach the three promiscuous husbands a lesson that they'll never forget. Pritam's music is uninspiring. Ravi Yadav's cinematography is first-rate. Steven H. Bernard has edited the film well. Aneees Bazmee has handled Akshay Kumar in a very restrained manner. Akshay delivers a fine performance, but offers nothing that we haven't seen him do before. Irrfan Khan, with a superb comic timing, is excellent. Suniel Shetty is passable. Bobby Deol is decent. As far as the ladies are concerned, Rimi Sen is stupendous, Sonam Kapoor acts poorly, while Celina Jaitley (thankfully) gets no scope. Mallika Sherawat fails to impress in the Razia item number. Annes Bazmee should perhaps say 'sorry' for offering nothing new in THANK YOU. Watch it for Irrfan, if you must.

TWO PAKI SENSATIONS

TWENTY FOUR

Humaima & Saadia

Humaima Malick

born in Karachi 18th November 1987, Graduated from Govt. Girls College Quetta, Being the most pampered child her craze of fashion, glamour and to be a supermodel was supported by her family and friends all the way.. Humaima has been ambitious and crazy about whatever work she does since her teenage.. At the age of 14 she did Nadiya Mystrys ramp and since then the success in fashion industry is under her lap.. She was the youngest model to be a compaign girl of international brands such as FAIR AND LOVELY and PEPSI.. now the BRAND AMBASSADOR SUNSILK PAKISTAN Humaima has a list of classic commercials, and hit dramas like ISHQ JUNOON DEEWANGI AND TANVEER FATIMA B.A and telefilms.. This beautiful face caries a million doller smile.. Shes famous and well known for her outstanding success, style, glamour, acting, ooves and dancing.. She has a great fan following specially youth.. Now done with the debute movie Bol with Shoaib Mansoor After Khuda K Liye.

Sadia Khan

a Pakistani Actress, who currently stars in Khuda Aur Mohabbat as Imaan along with Imran Abbas who plays the character of Hammad. This site is purely dedicated to Sadiya Khan (Imaan) from Khuda Aur Mohabbat. Sadia has also starred in Yariyan, a GEO TV Drama. For your information Warner Bros releasing a Pakistani Film Waar, we have come to know that a girl named Sadia Hyat Khan has also featured and played a role in the movie. We thought to give some more time and our energies to cover this young, hot and talented beauty. So here we are But, before sharing some exclusive stuff of her, let me tell you some very important thing about her. Well, she is a femalea young girl. proably in her 20s and very hot and sizzling LOL. Well, Sadia Hyat Khan is a famous Pakistani model and Drama Actress, who started her career with modelling and later turned into an actress and claimed fame with Yaariyan a drama serial broadcasted on GEO Entertainment TV. Currently, Sadia is playing the role of Imaan in Khuda aur muhabbat along side famous young actor Imran Abbas. And now! as we have told you before, She is an actress too in the upcoming Pakistani Feature Film Waar.

Aman Ki Asha - Milne Do

AWARDED
Review Aman Ki Asha Campaign
TWENTY FIVE

REVIEWER: PRATHAP SUTHAN: With over 23 years experience in advertising, Prathap Suthan, national creative director, Cheil Worldwide, is best known for the India Shining campaign. He has also worked with brands such as Rasna, GM, Samsung and the Incredible India campaign of the Union ministry of tourism. CAMPAIGN: The Times of Indias Aman Ki Asha ad shows a Pakistani man playing dumb charades with Indians across the border, in a bid to request a song on AIR. Aman ki Asha, the joint peace campaign launched by the Jang Group and Times of India, received the Best Campaign Award at the APNS annual award ceremony recently. Photograph shows Imran Irshad CEO of Pirana receiving the APNS awards from the President of Pakistan, Mr. Asif Ali Zardari. Pirana, affiliated with M&C Saatchi in Pakistan, won two creative awards at the APNS -- the best campaign award for "Aman Ki Asha - Milne Do" and the best public service ad for 2009/2010. What did you think of the ad? I liked it because it deals with something radical. Something bold. Something I hope for. Its one of those ads purely trained at the heart. But shallow, considering the depth required to handle the subject. The crafts good. Cinematography, Gulzars words, and the central idea of our similarities. Though the Pakistani casting looked stereotyped. Overall, a benevolent film. Bhai, bhai, etc. But make-believe. A cosy advertising perspective. A million frames from reality. What are the challenges of doing a political campaign? The challenges depend on who is advertising, what, how, why, and when its being advertised. Besides, the intent and slant of the content, mood of the nation, overt and covert agenda, audience connect, etc. will also be challenges. Look at this campaign. First, all of India has to buy into loving Pakistan. Not just the lot of us who hunt for annual advertising causes, and those who fashionably join Facebook fan pages, and haunt Page 3 nights. This has to resonate with everyone. Including those who defend our borders, and the relatives of those who died in countless blasts and 26/11. I think its blatantly insensitive. More importantly, all of India needs to stand united against those who threaten to make our lives fragile. Much like we are united against religious fanatics who divide our religions and our amity, and criminals who murder, rape and kidnap. This campaign mustnt inadvertently divide us or drive wedges into our collective gullibility. Sure we want peace, but real life isnt cricket. This may be a campaign the government didnt need. Its already walking a path of more thorns than stones. And as a nation, we are overdosed on Pakistan. Why rake it up again? I also think areas of foreign policy and politics are tricky for a media group. Because if terrorism repeats, TOI could be in a spot. A hardening of stance would weaken Asha, and soft reporting wont be patriotic. The biggest challenge is that IndoPak is a festering old wound. It requires serious medical attention from both sides. Not skin lotion. Or business meets. Or music fests. Or games. But its an effort nevertheless. Whats you favourite political campaign? India Shining. Unlike what people say, it wasnt designed as a political campaign. It was meant to inject economic optimism within India and to globally reposition India as a financial destination.

REVIEWER: KAMRAN JAWAID: A Pakistani Entrepreneur and A Government Secretary worked for Media, Marketing and Advertising Industry for last 9 years. He has deal brands like RoohAfza, Safi, PECL, Etisalat, Smart TV, Evo including Indo Pak joint Venture of KaraFilm Festival and Karachi Advertising Festival. A Pakistani Perspective about Aman ki Asha: Aman ki Asha, is not only an appreciable step towards both nations prosperity but also a reason to work as in joint venture environment. But there is a bitter facted question raised in my mind that both nation can only come closer by music and dance and by sharing the facility and platform to sing and dance. No doubt singing and dancing is a need of healthy life but according to Maslows Hierarchy of Needs, luxuries and entertainment comes on the 3rd and 4th steps of needs including belongingness needs and self esteem needs respectively. But what about the 1st step of Physiological needs including hunger and thirst and what about the 2nd step security needs including shelter and life survivalness. We need to bring close Pakistan and India for fulfilling or sharing the 1st and 2nd needs hierarchy, then Aman ki Asha never be criticized but if Aman ki Asha is only for the luxury entertainment concerts across the both countries then it should be even must be criticized and need to revised its vision.

Kiya DAAG ACHAY hotay hain?

(Is Dirt Good?)
TWENTY SIX Daag to achay hotay hain In the past few years, we have listened to this statement so many times that it has scalded our ears. But I ask, is this really so? What does Islam tell us? Is it good to be unclean and dirty? This is not a trivial matter to be laughed off casually. The jingles, the tags , the subtitles and the trademarks of the famous brands of major multinationals (majority of which are controlled by the the Zionist Jews) are carefully thought out in order to programme a nation. Each and every symbol and statement carries a hidden, subliminal message which the Elite and the Globalists use to their advantage. Its time that Pakistanis wake up to this reality, as even the people in the West are being woken up by people like Alex Jones and David Icke. When I listen and watch the majority of advertisements on the media today, I am reminded of the hadith of the Holy Prophet (SAW) in which he said that At the time of Fitna, good things will be presented as bad, and bad things will be presented as good. These ads, in most of the cases, are directly against the teachings of our religion, Islam. Purification and cleanliness is half the Faith, says the Prophet (SAW), but they tell you that it is GOOD to be dirty, filthy and messy, simply because it is good for THEM! They have to sell their detergent, so you better roll yourself up in mud and jump around in filth! Great! In their latest ad, a very indecent act, that of a group of boys taking down the pants of another boy, is shown in a sympathetic light. What kind of messages are they giving to our youth? This kind of behaviour should have no room in our culture, and it is distressing to see that the Freemasonic media is hell-bent upon making it a part of the Pakistani culture. At other times, the message is not that subtle. Its in your face. Ever pondered over sentences like, Kha lay, pe lay, jee lay , Sari raat, muft main baat ? Eat, drink and be merry for tomorrow we die. How cleverly western hedonistic ideology is being ingrained in our minds! An ideology which is exactly opposite the spirit of being a Muslim. Islam is a complete way of life which tells us to live in this world with the focus on the hereafter [Akhira]. There has to be some purpose to life. We are not here just to eat, drink and indulge in physical pleasures like the animals. What makes us superior is our inane ability to achieve greatness. Then there are the mobile phone service providers, whose sole aim seems to spread immodesty and moral degeneration in the society. Just tell me, is there such a man who would need to call his wife from midnight to six in the morning and vice versa? Rarely any call needs to be made for genuine reason at this time of the night or should I say, at this time in the early morning? What are these ads telling our youth? That it is not only okay to have relationships before marriage, it is something so good that the phone companies will help them achieve this for free. There goes the institution of Nikah! A sunnah of our beloved Prophet (SAW). The fact is that this Dajjali System has made the Halal difficult and Haraam very easy and convenient. Youth of today are turning into frustrated middle aged people because they simply cannot afford the expenses of a wedding. On the other hand, it is very easy for them to make numerous girl friends / boy friends because that has been made affordable and attractive to them. All we need to do is do some our own research about everything. We should not let ourselves be mind-controlled by our enemies who basically own 90% of our media. We should not rush blindly to the market to buy something that an ad on the T.V. tells us to buy. And lastly we should not adopt something just because it is in. Come on people!! We are MUSLIMS! Arent we? Our priority should be the order of Allah , our great Creator, and the Sunnah of our beloved Mohammad (SAW) ! We would not be fooled by the razzmatazz of this mortal world, and this Illuminati-controlled media in particular.
Excerpts from syedaqudsia.wordpress.com

By Syeda Qudsia Mashhadi

WAXED Candles ready to

Madame Tussauds Wax Museum,
London, UK is not a new and strange name for the Pakistanis because a chapter on the waxed museum has been one of the content in Urdu Text Book of Primary Classes and here in Pakistan, every child is aware about this unusual museum in London. In the race of competing between India and Pakistan, India has won by invading a place in Madame Tussauds Wax Museum around a decade back and succeeding in placement of 5 Bollywood Faces leading to 6th one also. While from the side of Pakistan, there is only one word came in ears Absent Miss !

IRE !

TWENTY SEVEN

First Waxed Statue in Black Sherwani with Mughlia Shawl on Shoulders created in June 2000, Amitabh Bachchan became the first living Asian to have been immortalised in wax at London's prestigious Madame Tussauds Wax Museum. Another statue was installed at New York and Hong Kong in 2009. A lone spotlight lit the smiling, sari-clad figure in the centre of the room - an idol worshipped by millions of Bollywood fans in India and beyond. In October 2004 a wax figure of Aishwerya Rai was put on display in London's Madame Tussaud's wax museum. She was the sixth Indian and the second Bollywood personality after her father-in-law, Amitabh Bachchanto get this honour. The 45-year-old star's new wax figure will be unveiled with a troupe of colorfully clad Bollywood dancers performing to the soundtrack from his latest film My Name Is Khan, which will have its DVD release at the same time. The actor already has a statue at Tussauds Los Angeles branch and his latest wax figure will be dressed in a black suit and white shirt, a statement from the museum said. The 'King Khan', as he is known by fans, is the latest addition to Tussauds newly launched 'Bollywood Zone. Khan, who was named one of Newsweek's '50 Most Powerful People in the World' in 2008, has a fan following in the billions. In 2007 the same figure was displayed at Madame Tussaud's Museum in Times Square in New York. In April 2007, a life-size wax statue of Shahrukh Khan was installed at Madame Tussauds Wax Museum, London. Another statue was installed at the Muse Grvin in Paris, the same year. On 11 October 2007, Salman Khan accepted an offer from Madame Tussauds wax museum in London to have a wax replica made of himself. His life-size wax figure was installed there on 15 January 2008, making him the fourth Indian actor to have been replicated as a wax statue in the museum. A fatwa was raised against Khan by a Muslim cleric in India, mufti Salim Ahmad Qasmi, for allowing Madame Tussauds in London to make a wax model of himself. The mufti said the statue is illegal and the Sharia forbids depictions of all living creatures. This created speculation in the press, as no fatwa was released against fellow Muslim, Shahrukh Khan who also has a wax model in the museum. On April 13, 2009, Indian batting maestro Sachin Tendulkar on Monday unveiled his wax figure which will be housed at the famous Madame Tussauds museum in London. Hrithik Roshans life-size wax figure was installed at London's prestigious Madame Tussauds Wax Museum on 20 January 2011, making him the fifth Indian actor to have been replicated as a wax statue in the museum. On meeting his double for the first time, Hrithik Roshan commented, "I can't believe I'm here in Madame Tussauds unveiling a wax figure of myself. It's incredible just how detailed the figure is - they've really captured my look. I'm truly honoured to be included and hope my fans will like seeing the figure". What many don't know is the fact that Hrithik is the youngest male actor from India to be honoured by Madame Tussauds. Roshan was completely involved in the creation of the figure - attending two sittings in Mumbai and London where the sculptors captured a catalogue of reference photographs and hundreds of precise measurements. Hrithik also donated the red shirt and dark blue jeans his figure is wearing. The figure took four months to make at a cost of 150,000 and joins fellow Indian film stars Amitabh Bachchan, Aishwarya Rai, Shah Rukh Khan and Salman Khan in Madame Tussauds special Bollywood area.

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TWENTY EIGHT To coincide with the launch of Hrithik's new figure, the area has been given an update with an all new interactive touch screen where people can watch their favourite dance routine from five Bollywood icons. Liz Edwards, Madame Tussauds - PR Manager commented, "We're delighted to welcome Hrithik to be including his figure in our Bollywood area. It is one of our most popular areas in the entire attraction and we know it's going to be even more so with Hrithik now featured in the line up. The pose is so striking, it is sure to wow fans and get ladies hearts a flutter. In fact it has got to be one of the most daring figures we have ever created". Now recently a news waved the Bollywood Lovers ears that Kareena Kapoor will be joining the bandwagon of Amitabh Bachchan, Shahrukh Khan, Aishwarya Rai and Hrithik Roshan. Kareena Kapoor has been waxed at Madame Tussauds and her statue will be soon be unveiled at the museum this September in UK's Blackpool. Then her wax model will be toured around the world. Kareena Kapoors Wax Statue To Be Unveiled On Saifs Birthday Hot News. Instead of giving a gift to her beau Saif Ali Khan, Kareena Kapoor will recieve one on his birthday. From the reliable source it is learned that her wax statue will be unveiled on that day. But when Kareena Kapoor fan club contacted Madame Tussauds London, they denied getting a wax replica of Kareena at Madame Tasaud's London. This was their official statement "Madame Tussauds London can confirm that a figure of Kareena Kapour will not be launched at the attraction this year. In January of this year a figure of Hrithik Roshan was launched, so we are very much concentrating all our efforts on this activity for 2011. Madame Tussauds now operates 12 global attractions and are delighted that Bollywood fans are able to visit their idols in other locations; we are sure an announcement regarding the next Bollywood star to have the honour of being immortalized at Madame Tussauds will follow shortly when it is appropriate to do so." To coincide with the launch of Hrithik's new figure, the area has been given an update with an all new interactive touch screen where people can watch their favourite dance routine from five Bollywood icons. Liz Edwards, Madame Tussauds - PR Manager commented, "We're delighted to welcome Hrithik to be including his figure in our Bollywood area. It is one of our most popular areas in the entire attraction and we know it's going to be even more so with Hrithik now featured in the line up. The pose is so striking, it is sure to wow fans and get ladies hearts a flutter. In fact it has got to be one of the most daring figures we have ever created". Now we need to discuss the presence of Pakistani Recognition in Madame Tussauds Wax Museum. Still there is not a single wax statue of any Pakistani Celeb in museum either from showbiz or from sports. Its very hard to categories the showbiz personalities for the honor and the reason we knew already. Punjabi movies leading name Sultan Rahi appeared in more than 700 Punjabi and Urdu-language movies, and is named in the Guinness Book of Records as the most prolific actor. Its a matter of quantity not the quality because in Madame Tussauds Wax Museum only the quality performer with international recognition succeeded to be waxed. Alas ! We havent any Government Level support. Even in Pakistan, we havent any specified ministry for media, the Ministry of Information and Broadcast is perceived to handle the media related issues but the said ministry is involved 99% in media coverage of Governments activities and being a governments spokesman they played a significant role. But no time for actual so called media of Pakistan. Another Ministry of Culture is also perceive to deal the media but regrettably their thinking starts from Clay Pot Creation and ends at Sea Shell Necklace Handling. Thats why the Pakistani Media became orphan and no string of support has been attached. But despite of such fact, we still have two names of International Recognitions of Enigmatic Musical Maestro Nusrat Fateh Ali Khan and Most Promising Film Director Shoaib Mansoor. We are looking for their waxed statues to be placed in Madame Tussauds Wax Museum but our government has to initiate for such internationally recognition. Fateh Ali is no more physically with us but it could be a big challenge for Madame Tussauds Wax Museum to craft a statue of no more people and such tributes could be count internationally. Madam Noor Jehans name also wandering in mind but she is not eligible for Madame Tussauds Wax Museum because she known to only Pakistani and Indian nations instead of having any international level project. While Nusrat Fateh Ali was a man, who worshiped by Chinese, acknowledged by soul resting music for Europeans, Meeting Opener in Australian Parliament and Assigned by not fulfilled for Micheal Jacksons new album music. Nusrat Fateh Ali Khan is widely considered to be the most important qawwal in history. In 1987, Khan received the President of Pakistans Award for Pride of Performance for his contribution to Pakistani music. In 1995 he received the UNESCO Music Prize. In 1996 he was awarded Grand Prix des Amriques at Montreal World Film Festival for exceptional contribution to the art of cinema. In 2005,

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TWENTY NINE Nusrat was awarded the "Legends" award at the UK Asian Music Awards. TIME magazine's issue of November 6, 2006, "60 Years of Asian Heroes", lists him as one of the top 12 Artists and Thinkers in the last 60 years. He also appeared on NPR's 50 Great Voices list in 2010. In August, 2010 he was included in CNN's list of the twenty most iconic musicians from the past fifty years. The other recommended name from Pakistani Showbiz is Shoaib Mansoor. Shoaib Mansoor or ShoMan (as he calls himself) is one of the most influential and famous figures in the Pakistan showbiz scene. He has written, produced and directed hit TV shows such as Ankahi, Fifty Fifty, Alpha Bravo Charlie, Sunehre Din and Gulls & Guys, all aired on PTV. Between 2001 and 2003, Mansoor directed the Supreme Ishq series of songs. Shoaib Mansoor has also been a successful songwriter and music composer. It was Shoaib who introduced the 80's Pakistani pop sensation Vital Signs to the mainstream. Besides being Junaid Jamshed's mentor, he was the backbone to his songs and composed and produced most of the Vital Signs' albums. He wrote and composed a number of their hit numbers such as Aitebar. In addition, he directed all Vital Signs videos, producing a music video compilation and movie titled Geetar '93. In 2007, Shoaib Mansoor debuted as a film director with his critically acclaimed film, titled Khuda Ke Liye released on 20 July 2007 all over Pakistan. It received the Silver Pyramid Award from the Cairo International Film Festival for 2007. In 2009, he began directing a big budget film Bol which will have Atif Aslam, Mahira Khan, Humaima Abbassi and Iman Ali playing lead roles. The film is release on 24 June 2011. He also received the Silver Pyramid Award from the Cairo International Film Festival for Khuda Ke Liye. Apart the showbiz, Pakistani Sports Men and Women are also having international recognition and thanks to Allah, that we have a Ministry of Sports and several Boards with a prominent participation in International Matches and Tournaments. Pakistani Cricket Team is one of the most energetic and most controversial as well internationally. For Madame Tussauds Wax Museum, we have a list of sportsman like Imran Khan (Cricket), Javed Miandad (Incredible Batsman, Cricket), Shoaib Akhtar (Fastest Bowler, Cricket), Shahid Afridi (Cricket), Aisam-ul-Haq Qureshi (Tennis Player), Nasim Wahid (Female Racer) and the list goes on. We recommend that Pakistani sportsmans name should also recommend by Ministry of Sports for creation of wax statue in Madame Tussauds Wax Museum. We hope that after analyzing the recommended thoughts for Madame Tussauds Wax Museum, Pakistan should make showcased its talent on international desk by competing spirit of action.

SIZE-ZERO secret out

THIRTY The secret to Kareena Kapoor's much coveted size zero is finally out in the open. She spent Valentine's Day encouraging people to love their bodies and shed flab. The actress was present for a book launch of her trainers book Loose Your Weight Not Your Mind. The Bollywood diva Kareena Kapoor has not just inspired the B town aspiring models and leading bollywood ladies but also renowned writers like Shobhaa De to write a book on her. No points for guessing the source of inspiration which comes from Bebos leading the way size zero figure. One actually wonders, How Kareena Kapoor eats healthy and yet stays size zero? Buzz that is doing the rounds in B-town is that the writer Shobhaa De is planning a book on similar lines to Victoria Beckhams fashion advice guide book Extra Half. On hearing this, Kareena, was more than pleased. I would absolutely value anything she does. However, Im unable to say anything at this point, says Kareena about the book to a daily. Absolutely it is a ground breaking concept and a trend that has been brought to India by Kareena and that is why she is the face to this highly sought after concept of body proposition today in India. Not only Shobhaa but the actresss dietician Rujuta Diwekar herself too has been inspired by Kareenas figure. She is planning her second book and Kareena will be her role model. The dieticians first book was recently launched and is selling like hot cakes. So, she doesnt mind coming up with a book sequel. Bebo must be figuring out this zero size inspiration to be a big achievement for being a role model in this facet.

Rujuta has not just changed my body but also my mind and soul. She is the best thing to have happened to my life! Kareena Kapoor
Want to know how Kareena Kapoor managed to achieve the perfect figure? Let Rujuta Diwekar tell you how. Indias top celebrity fitness guru has worked with the whos who of Bollywood including Kareena, Karishma, Saif, Lisa and Sonali. Now she lets you in on her secretyou can eat anything you want just as long as you plan for it. No crash dieting, no carb deprivation, no unbidden cravings. Rujuta teaches you the three simple steps to dieting heaven: learn about your body, create the right plan for it, and slowly adjust your food habits. Whats more, she even lets you in on Bebos secret, in a special chapter on how exactly our favourite heroine got that phenomenally fit bikini bod for Tashan. So whether youre apple or pear-shaped, soon youll be eating all you want including those irresistible parathasand still shedding those kilos. Dont Lose Your Mind, Lose Your Weight is the ultimate diet for daily life. Its worked for the starsnow make it work for you. RUJUTA DIWEKAR is one of Indias top dieticians and fitness trainers. In addition to Bollywoods fittest, she has also worked with Anil Ambani, training him for the Mumbai Marathon. Winner of the Best Personal Trainer Award 2005, Rujuta is an expert in nutrition, sports science and yoga. TGM: How should one begin to love their body? Kareena Kapoor: First and foremost it's about eating right, only then can one start beginning to love their body. And when loves their body they don't abuse it. TGM: There was so much talk about your size zero figure. There were rumours that you were starving yourselves. Were you amused at any point? Kareena Kapoor: I was being updated daily by the media about what I'm eating. I was very entertained. TGM: The Kapoors are known to love their paranthas and dal makhani. How did you control yourself? Kareena Kapoor: Yeah in fact I was recently shooting in Delhi and I had dal makhani for lunch. Everyone on the set was shocked to see me eat dal makhani. But I told them that this is what my dietitian's given me, so stop staring at my plate.

Thought Leader Interview

PHILIP KOTLER

The marketing guru and perennial member of the Thinkers 50 list of the worlds top business thinkers talks about the Age of Turbulence, and how marketing fits into it.

THIRTY ONE

Your marketing textbook is in its 13th edition and is used in most MBA Marketing courses worldwide. Are the four Ps still a useful framework? Definitely, because all marketing plans still have to address those four big questions -- Product, Price, Place and Promotion. However, Im currently working on the 14th edition, and my colleagues and I are developing a new framework that will involve a more holistic set of considerations. What we call holistic marketing entails the development, design and implementation of marketing programs, processes and activities that recognize a wide range of interdependencies, including the work of integrated marketing (the four Ps); internal marketing (i.e. getting support from the other functional areas); performance marketing (i.e. developing metrics to indicate what youve accomplished); and relationship marketing. So this new concept of holistic marketing goes way beyond just the four Ps.
You have said that the average company is using only about 10 per cent of the Internets potential. Which e-avenues are particularly under-used? Companies should be increasingly turning to the new media, not to replace the old media, but to find blends of the new and the old that work well together. Tools that should be considered include webinars, blogs, podcasts, and most importantly, mining the social networks, where so much dialogue takes place about products and services (both favourable or unfavourable). We havent yet figured out how to use these new avenues and vehicles profitably; were still in the experimentation phase. Most companies are still using traditional media for the bulk of their promotions, but they should also be carrying out experiments to determine where they can mine some gold in the new media. You are credited with creating the concept of social marketing, which seeks to discourage unhealthy behaviour amongst consumers. Are you pleased with the results so far? Very pleased, but social marketing involves much more than efforts to discourage unhealthy behaviour. The purpose is really to encourage positive behaviour and the maintenance of such behaviour, and to show people that while they are free to make their own choices, some choices are very counterproductive to their lifestyles and goals. Social marketing ideas have been widely applied to well-known causes like say no to drugs, exercise more faithfully and eat healthier, but they can also be applied to broader social causes. My colleagues and I just published a book called Up and Out of Poverty, where we present dozens of cases of the application of social marketing planning and implementation that have reduced the incidence of certain diseases and other problems faced by low-income people. You believe that we have entered into an Age of Turbulence, marked by interlocking fragility in the world economy. What are some of the key elements of this new age? There has always been turbulence, so that isnt anything new. What is new is heightened turbulence, resulting from the global interconnectedness of countries and supply chains. Nowadays, one country can sneeze, and everyone else gets a cold, which is exactly what happened with the recent financial meltdown. Two key factors globalization and digitization -- are amongst the elements that feed into this idea of increased turbulence and fragility. I want to distinguish this concept from the concept of the business cycle, which is more of a Sine Curve. The business cycle is an element of the turbulence, but even after the economy starts to turn upward, turbulent conditions will continue to plague us; unfortunately, there is no end in sight. Creative destruction is part of capitalism, and many companies will rise and fall on the degree to which they provide real value to the voters (i.e. consumers). You have said that turbulence often leads to all the wrong responses from management. Like what? One wrong move is to do nothing -- to continue with the way youve been doing things. A second wrong response would be to panic, which often leads people to behave so conservatively that they forget that, as a wise person once said, a crisis is something that shouldnt be wasted. Crises produce all sorts of new opportunities. The third wrong response is to just cut budgets across the board by some fixed percentage. Lets say a service-focused company cuts its service budget by 20 per cent. This basically removes the key factor that led people to prefer this company over others in the first place. So if there must be cuts -- and often there will be some slashes in both budgets and in hiring -- this must be done with great selectivity and care.

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PHILIP KOTLER
THIRTY TWO

Until now, many business leaders have operated with a playbook based on two underlying market conditions: a bull market and a bear market. Is this approach suitable for the Age of Turbulence? These two playbooks will always be of some use, depending on whether the business cycle is going up or down, but as Ive indicated, we are now also dealing with all kinds of unexpected disturbances. Just one disruptive technology entering an industry can have the effect of an earthquake: the plates can move and suddenly an industry can find itself destroyed. Look at what happened with Kodak and film: we all stopped buying film for our cameras.
Luckily, there are things you can do in the face of such disruptions. One is to have an early warning system in place, because youll be in a better position if you can detect early signs of trouble; you can make preparations and adjustments. An early warning system would survey all of the external forces that could potentially damage your company. The second thing you can do is scenario planning. A lot of value can come from thinking about what you would do if an extremely pessimistic scenario took place. Not that this scenario will actually occur, but what would you do if, in fact, things actually got that bad? Suppose a competitor was to invent a better-quality product and sell it at half your price. What would you do? Another way to stretch your teams thinking is to have them consider a highly favourable scenario, and what they would do in that case. Such scenariobuilding exercises have long been used by the military, and they can help companies think about what they would do under different what if conditions. The third thing we need is flexible budgets. Instead of every department having a firm budget, regardless of what happens, each department should be prepared to say what they would cut if they had to cut 20 per cent from their budget, and what amount of money they would ask for if things suddenly got so good that they could capitalize on some amazing new opportunities. These three tools -- early warning systems, scenario planning, and flexible budgeting -- can provide a strong defense against surprise developments that affect every industry. Todays consumers continue to receive traditional advertising messages, but they also survey their peers on Facebook, Twitter and MySpace. Will word-of-mouth marketing eclipse traditional marketing at some point? There is no doubt that a companys commercial messages as expressed through ads and other means -- are becoming a smaller and smaller fraction of all the buzz about any particular company or product. This doesnt necessarily mean that firms should stop their advertising campaigns; maybe advertising used to have a 50 per cent influence on brand choice and now it has a 20 per cent influence. The real implication is that companies must monitor what is being said in the social media about their products and services, as well as those of their competitors. If you dont have the resources in-house, you can hire external firms to do this for you. One of four things will happen. First, you may find that all the talk is negative, in which case your company may be doomed. Second, there may be no talk about your company on Facebook or elsewhere. That isnt very good either -- its what we call benign neglect. The third possibility is that mixed feelings are being expressed: some people are speaking very highly about your offerings and others are dismissing them. The fourth and best-case scenario would be what happened with the i-Phone, where everyone raved about the product to their friends, leading them to purchase it. I do believe that over time, the effects of person-to-person talk and person-to-whole-friendship-circles and networks talk will grow relative to the amount of promotional messaging that is under a companys control. Many companies see marketing as mainly a department, but youve described it as a total company philosophy and practice. Please explain. I would go so far as to say that I see marketing as the potential growth planner and growth engine of a company. To understand this, let me step back for a moment. Marketing grew out of the sales department, because sales people didnt want to write brochures or ads or do marketing research; they wanted to be in their customers offices, selling. So sales departments added a marketing researcher and an advertising manager. Over time, more people were added until marketing became a separate function -- never as big as the sales force, but separate from it. Now, in some companies today -- Procter & Gamble is one of them -- marketing departments are given a certain level of responsibility for the companys growth. It is the marketing department that identifies and tests proposed market opportunities and outlines a path of growth. If your marketing group is lucky enough to have a bold thinker at the helm, this department can even manage new product development efforts. Larry Light, the former chief marketing officer (CMO) at McDonalds, helped it get back on a growth track through a program of renovation, innovation and marketing. If you can get that level of talent in your marketing department, it can be entrusted with defining the future growth path for your company. In your view, which new marketing trend or concept has the most traction? Im fascinated with is the concept of co-creation, whereby companies invite their customers to be their partners in evolving their future offerings. For example, Harley Davidson has enthusiasts who hang around and watch the engineers develop the next motorcycle, or even tinker with it themselves. And the Danish company Lego has enthusiasts helping invent new offerings or building new sculptures with the blocks. This goes way beyond a company just inventing its next offering on its own and then testing it with customers; that should be done regardless. Co-creation goes a step further by inviting enthusiastic customers to partner in the evolution of a companys offerings. Excerpts from FORBES India

On Friday, April 15, 2011 | Principles of Marketing - South Asian Perspective Launched

Philip Kotler Comes 'EAST'

Written by Phlip Kotler & Dr. Ehsan ul Haque
THIRTY THREE Co-author Professor Dr. Ehsan ul Haque with his labour of love at its Karachi launch by the Marketing Association of Pakistan The 13th edition of the Principles of Marketing, the seminal work of Professor Dr. Philip Kotler, is dedicated to the South Asian Perspective. Through the decades Kotlers work has held the fort as the primary text on marketing for business schools all over the world. In the 13th edition Kotler has shared the credits in equal measure with co-authors Professor Dr. Gary Armstrong (University of North Carolina), Professor Dr. Prafulla Y. Agnihotri (Indian Institute of Management, Calcutta), and Professor Dr. Ehsan ul Haque (Lahore University of Management Sciences, Lahore). The TCS Case Study appears prominently as the curtain-raiser of Chapter 12 titled Marketing Channels Delivering Customer Value on page 288. A special reference is also made to the TCS website www.sentimentsexpress.com in Chapter 17 that deals with Direct and Online Marketing on page 431. The TCS Story is narrated in great detail, and in crisp and clear terms, and presents TCS as an agile and innovative company that has dramatically changed the distribution choices and expectations of both business and home consumers forever. This is high order validation for TCS from Kotler & Co, if any validation was needed after the conduct and publication in 2005 of the Harvard Business Schools Case Study on TCS. Prepared by Professor Dr. Walter Kuemmerle, Associate Professor of Business Administration at Harvard Business School where he teaches the popular MBA course International Entrepreneurial Finance, the TCS Case Study was published in his formidable compilation titled Case Studies in International Entrepreneurship Managing and Financing Ventures in the Global Economy and contained in the section Growth & Harvesting. Principles of Marketing South Asian Perspective is an exhaustive compilation spread over 20 Chapters and three Appendices contained in over 500 pages that cover the entire gamut of the marketing discipline. While I am still in the process taking it all in, the one thing that has stood out in my read so far is the spin that the co-authors have given to an area of business that has increasingly captured the attention of managements all over the world and become a central issue in the business worlds search for efficiency and competitive advantage. I am talking about Supply Chain. The section that immediately follows the TCS Case Study is titled Supply Chains and the Value Delivery Network, and in it the co-authors assert that the term Supply Chain may be too limited. It takes a make-and-sell view of the business. It suggests that raw materials, productive inputs, and factory capacity should serve as the starting point for market planning. They suggest that a better term would be Demand Chain because it suggests a sense-and-respond view of the market. Under this view, planning starts with the needs of target customers, to which the company responds by organizing a chain of resources and activities with the goal of creating customer value. Even as the reader is adjusting to this challenge to a long established terminology, the coauthors challenge their own creation! Demand Chain view of the market may be too limited as well, they say, because it takes a step-by-step linear view of purchase -productionconsumption activities. With the advent of the Internet and other technologies, however, companies are forming more numerous and complex relationships with other firms. Most large companies today are engaged in building and managing a continuously evolving value delivery network made up of the company, suppliers, distributors and ultimately customers who partner with each other to improve the performance of the entire system.

continue on NEXT .

THIRTY FOUR

continue Philip Kotler Comes 'EAST'

KOTLER LISTING
Proposed by Philips Kotler in March 2011
Top Ten Innovation Mistakes a Company Can Make in a Turbulent Economy 1. Fire talent. 2. Cut back on technology. 3. Reduce risk. 4. Stop product development. 5. Allow boards to replace growth-oriented CEOs with costcutting CEOs. 6. Retreat from globalization. 7. Allow CEOs to replace innovation as a key strategy. 8. Change performance metrics. 9. Reinforce hierarchy over collaboration. 10. Retreat into walled castle.

Ehsan ul Haque is Associate Professor of Marketing at the Suleman Dawood School of Business at the Lahore University of Management Sciences (LUMS). He received his undergraduate degree in electrical engineering from the University of Engineering & Technology , Lahore, and spent some time in the oil service industry in Pakistan and the Sultanate of Oman before pursuing his MBA from the Wharton School, University of Pennsylvania. Dr. Haque received his PhD in marketing from the University of Texas at Arlington. Dr. Haque has played a founding role in the establishment of two important institutions in Pakistan LUMS where he spent 20 years in a variety of administrative positions culminating in dean of the business school; and the Small and Medium Enterprise Development Authority (SMEDA) of which he was the founder CEO. He has been involved in consulting work for the public and private corporate sector and international agencies like the Asian Development Bank and the United Nations Development Program. For this particular effort it took Dr. Haque one and a half years to collect the data from managers, and he had to leave out a lot of case studies to keep the size and cost of the book in check. In response to a number of questions posed long distance from Karachi to Dr. Haque in Lahore, he had the following to say. In Pakistan the faculty has to reinvent the wheel due to paucity of resources. Marketing is about making value exchanges possible, and is specially crucial for societies with less empowered consumers. Bringing the distribution cost down is an essential part of marketing, and the marketing function does not add to the cost of the product. There are a large number of companies that go bankrupt in response to consumer apathy. Demand arousal as a result of marketing is not as lethal as it is made out to be. The job of the marketer is to educate the consumer on his available choices. The masses are not morons and have the capacity to decide. There is a need for strong consumer protection, no doubt. If the marketing manager does not have the interest of his customer at heart, then he or she is a swindler. Integrity, and giving value for money are huge issues. Dr. Haque is married with two daughters and a son. His wife is a designer of clothes. He prefers a meaty diet which he has had to scale down for reasons of health. He goes out for a regular brisk walk, and cites Waheed Murad, Zeba, and Dilip Kumar as his favorite movie stars. We thank you Professor Dr. Ehsan ul Haque for putting Pakistan right up there with the best in the world.

Consumer Reaction to Crises 1. Move toward lower-priced products and brands. Consumers will replace national brands with store brands and even generic brands. This will fall hard on national and international premium brands, especially the weaker higher-priced brands. 2. Reduce or postpone discretionary purchases such as autos, furniture, major appliances and expensive vacations. Companies that make or sell discretionary products and services will be forced to budget downward, reduce inventory, and lay off workers. Suppliers and employees will be left with less purchasing power and reduce their own purchases accordingly. 3. Cut back on driving and start buying more from suppliers nearer to their work or home. Consumers will spend more time eating home-made meals and relying on in-home entertainment from TV and the Internet. Ten Major Shifts in the Marketing Mindset 1. From marketers thinking about customers to everyone in the company thinking about customers. 2. From selling to everyone to trying to be the best at serving well-defined target markets. 3. From organizing by products to organizing by customer segments. 4. From emphasizing tangible assets to emphasizing intangible marketing assets such as brands, customer equity, channel loyalty and intellectual property. 5. From building brands through advertising to building brands through integrated marketing communications and performance that satisfies. 6. From making everything inside the company to buying more goods and services from outside. 7. From making profit on every sale to building long-term customer value. 8. From aiming for more market share to aiming for more share of each customers wallet. 9. From being local to being glocal both global and local. 10. From focusing on shareholder benefit to focusing on stakeholder benefit.

Advertising Slogans of Banks

State Bank of Pakistan: The Central Bank National Bank of Pakistan - NBP: The Nation's Bank The Bank of Punjab: Awam Dost The Bank of Khyber: Custodians of Rich Values Sindh Bank: Power to the People Zarai Taraqiati Bank Limited: Khushhal Kisan Sarsabz Pakistan (Eng: Prosper Farmer Greened Pakistan) KASB Bank Ltd: Smart Bank Smart Solutions Allied Bank Limited: Aap Kay Saath Saath (Eng: With You) Summit Bank: Committed to You Askari Commercial Bank: The Security Bank - A Name to trust Barclays Bank Pakistan: Design is Everywhere, Why Not in Banking too ; Extraordinary Banking. Extraordinary Contacts. Bank Alfalah: The Caring Bank Bank AL Habib: Rishta Bharosay Ka (Eng: Relation of Trust) Faysal Bank: Live Your Dreams ; Drive Your Future ; Branch Banking. Your Way. First Women Bank: Giving Women the Power to Succeed HSBC Pakistan: The World's Local Bank Habib Bank Limited: The Power to Lead Habib Metropolitan Bank: Stay Ahead with HMB JS Bank: You Are Always Welcome MCB Bank Limited: Payments Made Easy My Bank: Bank of Today & Tomorrow NIB Bank Pakistan: Dreams, Possibilities, Futures ONE FOR ALL Standard Chartered Bank Pakistan: Here for Good ; Bundled Financial Solutions ; For the Finer Things in Life Soneri Bank: We have more time for you Silk Bank: Yes We Can United Bank Limited: Where you come first Meezan Bank: The Premier Islamic Bank Dubai Islamic Bank: World Class Banking - The Islamic Way Citibank: Your Citi never sleeps ; Because the Citi never sleeps ; Citi. Live Richly ; The whole world in one bank ; Where money lives Capital One Bank: What's in your wallet? Bank of America: Bank of America. Higher Standards ; Embracing ingenuity ; Think what we can do for you Midland Bank: Midland Bank. Come and talk to the listening bank ; Together we make a great team HSBC Bank: HSBC. The world's local bank Dresdner Bank: Dresdner Bank. Advice you can bank on Deutsche Bank: Deutsche Bank. A passion to Perform ; Leading to results Centurion Bank, India: Centurion Bank. We value your time COOP Swiss Bank: COOP. The clean Swiss bank. Timesbank, India: Timesbank. The power to do more BankSA, South Australia: BankSA. The bank of South Australians Citizens Bank, USA: Not Your Typical Bank PNC Bank: The Thinking Behind the Money Commerzbank, Germany: Commerzbank. Ideas ahead. HypoVereinsbank, Germany: You live. We'll take care of the details Halifax bank, Britain: Halifax. Always giving you extra ; Get a little extra help from the Halifax BNP Paribas Bank: BNP Paribas. The bank for a changing world Abbey National Bank, UK: Abbey. More ideas for your money ; Turning banking on its head ; Because life's complicated enough ; Investments with Abbey endings ; Get the Abbey habit. AmSouth bank, USA: AmSouth. The relationship people Morgan Stanley investment bank: Morgan Stanley. One client at a time. Natwest Bank: NatWest. Another way ; To save and invest, talk to Natwest. THIRTY FIVE

World Bank

Doing Business ; Act Now, Act Together, Act Differently

Dexia Bank, Belgium: Dexia, the bank for sustainable development ; When your money is safe everything is too GarantiBank International, Turkey: Garanti Bank. The Bank in Your Mind Allied Irish Bank: Britain's best business bank Union Bank of Switzerland UBS: You and us ; UBS. Here today. Here tomorrow Credit Suisse bank: Credit Suisse. 360 Finance ; It's time for an expert ; Whatever makes you happy Lloyds TSB banking: You first ; Banking worth talking about Trustee Savings Bank: The bank that likes to say Yes The Royal Bank of Scotland: Make it happen ; Where people matter AIB - Allied Irish Bank: Your Life. Anything is possible. Be with AIB Barclays bank: Barclays. Fluent in finance ; It's our business to know your business Chase Manhattan Bank: Chase. The right relationship is everything Commonwealth Bank of Australia: Commonwealth. Make it happen ING Direct bank: ING Direct. Save Your Money! ABN AMRO bank: ABN AMRO. Making more possible Scotiabank, Canada: Scotiabank. Life. Money. Balance both. UniCredit bank, Italy: UniCredit. At the service of your ideas. Commerce Bank, USA: Commerce Bank. Ask. Listen. Solve. Wachovia Securities Corporate and Investment Banking Group: Wachovia. Uncommon Wisdom SouthTrust Bank: You're Not Just Another Customer. We're Not Just Another Bank. Washington Mutual banking and financial services: Washington Mutual. More human interest Banque Populaire, France: A Bank and popular at the same time First National Bank, South Africa: How can we help you? Fortis banking and insurance: Fortis. Solid partners, flexible solutions Maybank, Singapore, Malaysia: Maybank. Making every moment count Wells Fargo banking: Wells Fargo. The Next Stage in Banking Absa bank, South Africa: ABSA. Today. Tomorrow. Together EvergreenBank, Seattle, USA: EvergreenBank. Where you know your banker and your banker knows you US Bank: U.S. Bank. Five Star Service Guaranteed AMP financial services, New Zealand: AMP. Have the life you want ; It's easy to bank with AMP. Santander group banking: Santander. Value from ideas The Milford Bank: Milford's Best Bank! SunTrust bank, Atlanta, Georgia: SunTrust. How can we help you?

Expression of & for Brands

THIRTY SIX

Moms Meetup
With a stream of events being organized by brands these days, meetups are among the most prominent ones. Where other brands have been introducing bloggers meetups as one of the most common forms of meetups being organized, Pampers Pakistan went a step ahead by launching the new Pampers Premium Care range with a Moms Meetup. The event was organized at a restaurant in Karachi and had some known celebrity guests as invitees including, actress Sunita Marshall, media person Kiran Fulton, founder of Weldon Moms, Anila Weldon and Mariam Agha, a prominent working mother. The venue received a makeover as it was transformed into a baby friendly area, dressed up in white and gold, resembling the unique Pampers Premium Care packaging.

Facebook Lawn
Ever heard the proverb SHOOTING ONESELF IN THE FOOT?? Yes you all mustve but have you seen that put into practice?? I doubt it. Im pointing towards Firdous Lawn which launched their summer spring lawn collection recently, hired the top faces from Bollywood for the past two years spending millions of rupees also covered every main locality in Karachi as far as advertisement hoardings were concerned. With all that money and effort going in somebody forgot to tell them that they have to think their brand logo as well.

FIRDOUS LOGO
If you look closely, the Firdous logo has got striking resemblance with the Facebook logo. Now people while looking at the Firdous logo would recall the Facebook logo which is a much bigger brand hence the Firdouss recall and recognition would be terribly effected.

The event started with a welcome address and the unveiling of the new Pampers Premium Carerange. This was followed by a very engaging presentation of the key attributes of the new range and how each attribute leads to healthy baby development. For instance, it was highlighted how the new Pampers Premium Care is the only diaper with a caterpillar stretch that expands and contracts by up to 8 centimetres, allowing a baby to move freely while giving unbeatable leakage prevention. Mothers and consumers were excited to participate in the event as it gave them an opportunity to get away from their normal routine and interact with celebrity mothers. Sunita Marshall also talked to the audience about her experience of becoming a mother and how she selected the best in everything for her precious baby, be it clothes, toys or diapers. Do you think it was a good idea to launch Pampers Premium Care through a Momt Meetup event?

FACEBOOK LOGO
Its high time that all organization no matter big or small should put emphasis on creating their own space in competition and stand out from the rest. What is the first word that comes to your mind starting from letter F. I leave it to your imagination!! By Umer Tanveer ; Excerpts from www.pakmediablog.net

Coke Cricket Junoon

Coke cricket junoon, Im sure you know about this campaign or rather idea from Coke. For the football world cup Coke globally went all out but our local company strangely ignored the event that they were official sponsors for. For the WC 2011 however its Coke that is going great guns while Pepsi (sponsors) are left behind. In what can be termed a pre-emptive strike Coke has hijacked the tournament even before its started. TV, OOH, digital all have been in the public eye for a while now. Lets look at how the CCJ concept stands up. In 2007 Pepsi and HBL were banking on the cricket team, but like the team they received not bouquets but brickbats after Pakistan exited the world cup in disgrace, losing to Ireland of all teams. However the Coke idea is brilliant- associate with cricket but not with the team. A definite case of having the best of two worlds if ever there was. On to the campaign TV shows are running on several channels and the two hosts Ali Salman and Ayesha Omer seem competent. With a mega brand like Coke inviting stars to come on the show is no headache- last night saw the hosts with Mani, more stars to follow for sure. Thats great you might be saying but what about the public? Apparently Coke has created a contest to choose 19 lucky people to fly to Sri Lanka with Chacha Cricket. The people have to go to the activation booths setup and record their junooni messages and it seems the best will be chosen. How the decision will be made was not explained but I think public voting on the site would be one way. Today I paid a visit to the website and found it better than normal but lacks that look that screams JUNOON! The content on the site also was a bit mediocre, the about us page was hardly needed this is an idea not a corporate website! I wanted to see if there were details about the contest (sure why not try?) but unfortunately the tab named tournament details was sadly about the WC not about the Coke contest. Also calling the fan pics and VDOs a media gallery was a turn off- isnt the site supposed to be about the fans?

Campaign Review

THIRTY SEVEN

However adding the TV schedule was a good touch definitely adding value. The whats new tab had as expected the latest pics and VDO as well as a quote and a link to a page to win cricket merchandise. Not bad effort. Though I think they could have used a more exciting name. The best part of the site is the Junooni flag from viewing recent efforts to create an image from thousands of consumer content items(sort of)- which failed miserably Azm e Alishan a good example. I can say that Coke has done a great job, their flag is almost complete, the issue I have is that unlike in Azm e Alishan its hard to track any contribution as theres so many. Also the idea is to create a flag to take to Sri Lanka great but even if the flag is 50m long wont the individual pics be too tiny? I know that similar efforts have succeeded like the Addidas and the All Blacks collaboration which was way cooler involving photosynth! Or even, Uniqlos amazing web effort in past years. Still Im skeptical. The Facebook page is also low on one thing: Coke theres plenty of content all cricket related but except for the fact thats its the CCJ page the brand is somewhat missing! Strange in a market where people over brand Coke have under branded. Overall Ill rank the campaign as better than average- the website lacks vibrancy, the TV show lacks content and the Facebook page lacks Coke. Still when your main competitor is asleep you can forgive Coke for not getting everything right! By Tyrone Tellis ; Excerpts from www.pakmediablog.net

Speculative Advertising Contest On Karachi as Brand In 2nd KARACHI ADVERTISING FESTIVAL

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Speculative Advertising Contest On Karachi as Brand

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Theme of Speculative Ad: KARACHI as Brand Duration: 30 sec 5 min Format: DVD or Youtube Link in HD Format

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WALL Advertisements
By Zahra Baray
Stuck at the Baloch Colony flyover today, trying to avoid the beggars who kept knocking at my window asking for money my eyes decided to examine the surroundings of the bridge I was stranded at. And what did I see? Advertisements, advertisements and more advertisements. Be it on the electricity pole next to my window or the hoarding angled at every corner at my elevated view, advertisements surrounded me. If the sky view wasnt enough, even the wall dividing the two way bridge traffic was chalked with advertisements. So here I am, writing a piece on the wall advertisements that we are bound to see on every empty wall in Karachi; residential inclusive. Is this an effective means of communicating your message, it sure is a cost efficient way with no wall tax being imposed yet. I strongly believe that our walls can literally be used to beautify the city with advertisements not just scribbled but creatively written with coloured paints rather than plain black. Wall divisions clearly marked to avoid over-writing/scribbling and portions made for the advertisers based on the space they have occupied. It cant be that difficult to strategize? Top users of the wall for advertisements are our political parties. They dont need newspapers to spend huge amounts for their events. All they need to do is, select a wall and paint in their invitation for any seminar, conference or jalsa! Moreover, they even announce important party event dates via their wall paintings. Second to these political parties in the effective users of the wall are the Palmists and the Aalims or those who provide social services of bridging the gap between people and their problems. These are extremely common. No matter where you are going, you are bound to come across an advert which talks about some highly spiritual guy who is available to solve your issues, whatever they may be, work related, family related (daughter not getting married, divorce related, child birth issues, to name just a few) or even related to your personal life. With problems come solutions and with solutions comes your peace of mind. What do you need to relax? A nice trip to some farm. Indeed, farm resorts available for rent advertisements are next in line. AlJannat farm is an example. A personal experience Id like to narrate here. One of my extended family members was impressed by the Jannat farm advert and suggested to plan a picnic to the farm. Since our busy schedules do not let families reunite every month, so it was decided that Al-Jannat farm will be our reuniting point and so we all went. Our group of 30 + people entered Paradise (Jannat) and were utterly disappointed. This Paradise was indeed Hell on earth. The pool had frogs as our fellow swimming companies and the rooms had all sorts of insects sharing the beds with us. Our experience of falling for the wall advert was surely worth erasing from our memories. THIRTY NINE

I JUST HAVE A FEW OPEN ENDED QUESTIONS FOR ALL MARKETERS AND OBSERVERS TO ANSWER.
Can there be any expectations from the wall advertisements? Is there a possibility of a wall tax in the near future? Is there a way to eradicate them completely? Can we have a Karachi/Pakistan Graffiti Association that takes up responsibility of the entire city and paints all the walls with creative artwork? Can we ban all political parties from posting their invites on the walls?
Excerpts from www.pakmediablog.net