TOURISM AND HOSPITALITY

November 2010

TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Policy and regulatory framework Opportunities Industry associations
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ADVANTAGE INDIA Tourism and Hospitality

November 2010

Advantage India
Foreign tourist arrivals (FTAs) in India have increased as India continues to be a favoured tourist destination for leisure, as well as business travel. FTAs have increased at a CAGR of 8.1 per cent between 2004 and 2009. Strong growth in the services industry in the past few years has led to increased corporate spending on business travel. The Government of India has introduced various initiatives and campaigns such as Incredible India!, Colors of India, Atithi Devo Bhavah and the Wellness Campaign to promote the Indian tourism and hospitality industry.

Increased inbound tourist arrivals

Increased business travel due to growing economy Favourable government policies

Advantage India
High demand for quality rooms Increased medical tourism
Currently, the demand for hotel rooms is about 240,000 rooms, while the current supply of hotel rooms is around 100,000.

Increasing income and affordability have increased domestic leisure travel in the country.

Rising domestic leisure travel

Indias well-equipped hospital infrastructure and the low cost of treatment, compared to developed countries, make it a preferred destination for medical tourism, which is expected to grow at 29 per cent to reach US$ 2.4 billion by 2012.
Sources: Statistics, Ministry of Tourism (Government of India) website, http://tourism.gov.in, accessed 2 December 2010; Travel and tourism economic impact: India, 2010, World Travel and Tourism Council website, www.wttc.org, accessed 2 December 2010; Medical tourism defies decline in FTA: study Trade India website, http://smetimes.tradeindia.com/smetimes/news/indian-economy-news/2010/Apr/12/medical-tourism-defiesdecline-in-fta-study555117.html, accessed 23 September 2010, 2010, Trade India.

TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Policy and regulatory framework Opportunities Industry associations
4

MARKET OVERVIEW Tourism and Hospitality

November 2010

Market overview
India is one of the fastest-growing travel and tourism markets in the world.

Indian travel and tourism demand

500 450 400 350 US$ billion 300 250 200 150 100 50 0 2005 2006 2007 2008 2009E 2010F 2020F 88.2 98.8 119.4 142.4 124.3 144.4 431.7

The demand for travel and tourism in India is expected to increase at a compound annual growth rate (CAGR) of 11.8 per cent between 2005 and 2010, to reach US$ 144.4 billion (INR 6,778.2 billion). The demand for travel and tourism is expected to reach US$ 431.7 billion (INR 24,252.4 billion) by 2020. The Indian hotel industry, being a direct beneficiary of the growth in the economy and the tourism industry, has also recorded strong growth over the past few years.

Source: Travel and tourism economic impact: India, 2010, World Travel and Tourism Council website, www.wttc.org, accessed 2 December 2010. E: Estimate; F: Forecast

MARKET OVERVIEW Tourism and Hospitality

November 2010

Growth drivers

Domestic tourism has grown

Rising affordability and affinity for leisure travel are driving domestic tourism in India.

Domestic tourist visits in India were estimated at 650 million in 2009, a growth of 15.5 per cent over the previous year.
International tourist arrivals in India have increased at a CAGR of 8.1 per cent between 2004 and 2009 to reach 5.1 million. During the same period, foreign exchange earnings from tourism increased by more than 13 per cent to reach US$ 11.4 billion. In addition, between January and October 2010, international tourist arrivals were 4.3 million, compared to 3.9 million during the same period in 2009, reflecting a y-o-y growth of 9.9 per cent. Between January and October 2010, foreign exchange earnings from tourism increased by 28.6 per cent to US$ 11.2 billion. The increasing affluence of the Indian middle-class population and easy availability of attractive tour packages have increased outbound leisure travel from India. Globalisation is driving outbound business travel. The number of Indian nationals on outbound tours increased from 6.2 million in 2004 to 11 million in 2009. The Ministry of Tourism is upgrading infrastructure facilities at important tourist destinations, which has improved accessibility to these places. Moreover, reduced airfares and better infrastructure (new airports in various cities) are expected to improve connectivity between major cities in the country and create more demand for hotels.

India has emerged as a popular destination for foreign tourists

Outbound travel is becoming increasingly affordable

Infrastructure is being augmented

Source: Tourism statistics at a glance, 2009, Ministry of Tourism (Government of India) website, http://tourism.gov.in/statistics/statE09.pdf, accessed 2 December 2010; Statistics, Ministry of Tourism (Government of India) website, http://tourism.gov.in/statistics/Oct2010.pdf, accessed 2 December 2010.

MARKET OVERVIEW Tourism and Hospitality

November 2010

Key trends (1/2)

Serviced apartments are becoming popular

Driven by an increasing inflow of expatriates and travellers staying for long durations, the serviced apartment concept is gaining ground in India. Some examples of serviced apartments in India include Taj Wellington Mews, Homestead Serviced Apartments, Marriott Executive Apartments, Star City, Grand Hyatt Residences and Seasons. Budget hotels have witnessed robust growth in India, driven by the growth in domestic travel. Expansion of business activity to tier-II and tier-III cities has created demand for such hotels in these locations. Both domestic and international hotel chains have significant plans for this segment.

Budget hotels have witnessed strong growth

Niche segments are experiencing growing demand

With India emerging as a preferred destination for medical treatment, medical tourism in the country is expected to grow at 29 per cent to reach US$ 2.4 billion by 2012. Several hotel-cum-hospitals and medi-cities are being developed in the country. With more than 70 national parks and 400 wildlife sanctuaries, other niche segments such as ecotourism, wildlife tourism and adventure tourism are gaining popularity in India.

Sources: Medical tourism defies decline in FTA: study Trade India website, http://smetimes.tradeindia.com/smetimes/news/indian-economynews/2010/Apr/12/medical-tourism-defies-decline-in-fta-study555117.html, accessed 23 September 2010; Wildlife, Incredible India website, www.incredibleindia.org, accessed 21 September.

MARKET OVERVIEW Tourism and Hospitality

November 2010

Key trends (2/2)

Demand in smaller cities is increasing

Business travel to smaller cities (such as Bhubaneswar, Pune, Jaipur, Mangalore and Kochi) has increased, with IT/ITeS companies expanding operations in these cities. India has emerged as a popular tourist destination, and many smaller cities (Udaipur, Thiruvananthapuram and Kochi) are witnessing a greater influx of foreign tourists, resulting in an increased demand for hotels in these cities. Several international players in the hospitality industry are expanding their presence in the country, driven by Indias fast-growing hospitality industry. Previously, international players entered the country by establishing alliances with local hotel chains or real estate players. However, recently, some global players have taken the inorganic route to strengthen their presence in the country. For instance, Carlson Hotels Worldwide increased its stake in RHW Hotel Management Services, owners of Radisson brand in India, while Choice Hotels International, Inc has announced plans to acquire the remaining 60 per cent stake in Choice Hospitality India Ltd.

International players are strengthening their presence in India

Source: Hotel Chains Carlson, Choice Take M&A Route To Expand In India, VC Circle website, http://www.vccircle.com, accessed 29 January 2010.

MARKET OVERVIEW Tourism and Hospitality

November 2010

Key players (1/2)

The Indian Hotels Company Ltd (IHCL) is the largest player in the industry, while East India Hotels (EIH), ITC, Bharat Hotels, Asian Hotels and Hotel Leelaventure are among the other key players. Several international players, including InterContinental, Marriott, Starwood and Accor have also entered the Indian hospitality space.

MARKET OVERVIEW Tourism and Hospitality

November 2010

Key players (2/2)

Company Indian Hotels Company Ltd ITC Welcomgroup EIH Carlson Type of properties Luxury, mid-segment and budget Luxury, budget and heritage hotels Business hotels, leisure hotels and cruises Luxury, business hotels, economy and cruises Luxury, mid-segment and business hotels Brands Taj, Gateway, Vivanta and Ginger ITC Hotel Luxury Collection, WelcomHotel Sheraton, Fortune and WelcomHeritage Oberoi and Trident Radisson Hotels and Resorts, Park Plaza, Country Inns & Suites, Park Inn InterContinental, Crowne Plaza, Holiday Inn, Holiday Inn Express, Hotel Indigo, Staybridge Suites, Candlewood Suites

InterContinental

Sources: Indian Hotels Company Ltd website, www.tajhotels.com, accessed 29 January 2010; ITC-Welcomgroup website, www.itcwelcomgroup.in, accessed 29 January 2010; EIH website, www.oberoihotels.com, accessed 29 January 2010; Carlson website, www.carlson.com, accessed 29 January 2010; InterContinental website, www.intercontinental.com, accessed 29 January 2010.

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TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Policy and regulatory framework Opportunities Industry associations
11

INDUSTRY INFRASTRUCTURE Tourism and Hospitality November 2010

Industry infrastructure

Over the years, demand-supply gap in the Indian hospitality industry has widened.

Growth in the number of hotel rooms

115,000 110,000 No of rooms 105,000 100,000 95,087 95,000 90,000 110,687

For instance, the demand for hotel rooms is about 240,000 rooms, while the current supply of hotel rooms is around 100,000.

This gap is expected to reduce in the future as several hotel projects are in the pipeline. Over 15,600 rooms are expected to be added in 2010 alone.

85,000
2008 2010E

Sources: Statistics, Ministry of Tourism (Government of India) website, http://tourism.gov.in, accessed 21 September 2010; Hotel industry in India to see addition of 15,600 rooms in 2010, HospitalitybizIndia.com website, http://www.hospitalitybizindia.com/detailNews.aspx?aid=7110&sid=1, accessed 29 January 2010. E: Estimates

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TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Policy and regulatory framework Opportunities Industry associations
13

INVESTMENTS Tourism and Hospitality

November 2010

Investments (1/2)

Both domestic and international players have planned large-scale investments in the hospitality industry. Investment in travel and tourism in India is expected to reach US$ 34.7 billion in 2010 and US$ 109.3 billion by 2020.

Some of the recent investment plans include:

Company IHCL EIH Carlson Marriott ITC Planned investment NA NA US$ 35 million NA NA Details IHCL plans to construct 50 budget hotels under the Ginger brand between 2009 and 2013.

EIH plans to develop 750 additional hotel rooms under the Trident brand in the next 2.5 years, starting 2010.
Carlson plans to increase its presence in India to 78 hotels by 2012, from 28 in 2009. Marriott plans to open 30 hotels in India by 2013. ITC plans to construct 60 new hotel properties by 2013 2014. The company is likely to prefer investment in highend luxury hotels.

Sources: Tata Group plans 50 Ginger hotels in India, Rediff Business website, http://business.rediff.com/report/2009/dec/14/tata-group-plans-50ginger-hotels-in-india.htm, accessed 25 January 2010; Carlson bets big on India, The Hindu website, http://beta.thehindu.com/business/companies/article80951.ece, accessed 25 January 2010; Marriott plans to introduce mid-market brand Fairfield Inn in India, HospitalitybizIndia.com, http://www.hospitalitybizindia.com/detailNews.aspx?aid=7221&sid=1, accessed 25 January 2010; Travel and tourism economic impact: India, 2010, World Travel and Tourism Council website, www.wttc.org, accessed 21 September 2010.

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INVESTMENTS Tourism and Hospitality

November 2010

Investments (2/2)

Cumulative FDI inflows into the tourism and hospitality sector have been estimated at US$ 2,178.9 million between April 2000 and September 2010. The largest deal announced in the sector was the divestiture of EIH Ltds stake in EIH Holdings Ltd British Virgin Islands. Reliance Industries Investment and Holding Pvt Ltd, a wholly owned subsidiary of Reliance Industries Ltd, has acquired a 14.1 per cent stake in EIH Ltd. Carlson, an international player, has announced its acquisition of the majority stake in RHW Hotel Management Services Ltd (RHW).

M&A scenario (from 1 January 2009 to 8 November 2010)

Deal type Inbound

No of deals 7

Deal value (US$ million) 6.3

Outbound
Domestic

2
28

45.0
258.8

Sources: RIL acquires 14.1% stake in EIH for Rs 1,021 cr, Business Standard website, http://www.business-standard.com/india/news/ril-acquires141-stake-in-eih-for-rs-1021-cr/107037/on , accessed 23 September 2010.

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TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Policy and regulatory framework Opportunities Industry associations
16

POLICY AND REGULATORY FRAMEWORK Tourism and Hospitality November 2010

Regulatory framework

The Indian hotel industry is required to comply with a number of regulations related to the preparation and sale of food and beverages, and various laws and regulations governing employee relationships.

Hotel owners and operators need to obtain multiple licences, permits and authorisations, including local land-use permits, building and zoning permits, environmental, health and safety permits and liquor licences.

Hotel classification

Hotels in India are broadly classified into two categories approved and unapproved.

The Department of Tourism (DoT) grants approval and classifies hotels into seven categories heritage hotels, 5-star deluxe, 5-star, 4-star, 3-star, 2-star and 1-star.
The DoT reclassifies hotels every three years and provides reclassification to 5-star deluxe, 5-star and 4star hotels. The state governments reclassify the 1-star, 2-star and 3-star hotels.
Source: Annual report, Ministry of Tourism (Government of India) website, http://tourism.gov.in, accessed 23 January 2010

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TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Policy and regulatory framework Opportunities Industry associations
18

OPPORTUNITIES Tourism and Hospitality

November 2010

Opportunities (1/2)

Rising business and leisure travel to smaller cities such as Udaipur, Thiruvananthapuram, Bhubaneswar, Pune, Kochi and Chandigarh, have increased demand for quality hotel rooms in these cities. Hospitality chains are expected to increase their presence in smaller cities to leverage this opportunity. Further, they are likely to plan a suitable project mix (more budget/business hotels compared to luxury hotels) for these cities. For instance, Carlson has announced its plans to set-up mid-segment hotels in tier II and tier III cities. International hospitality chains are expected to acquire local players to increase their presence in the country. For instance, in early 2010, Carlson increased its stake in RHW Hotel Management Services Ltd (RHW) from 13% to 87%. RHW has been managing hotels under Carlosns brands since 1998. Both domestic and international players are expected to form strategic alliances and partnerships with regional players / developers to expand in the country, reduce risk and optimise resources. For instance, InterContinental has tied with Amrapali Group to develop six hotels in India.

Investment in smaller cities

Acquisitions, strategic alliances and partnerships

Source: Hotel chains Carlson, choice take M&A route to expand in India, Reuters website, http://in.reuters.com/article/idINIndia45420220100115, accessed 6 December 2010; Intercontinental chooses Amrapali as partner for six corporate hotels, The Economic Times website, http://economictimes.indiatimes.com/features/financial-times/Intercontinental-chooses-Amrapali-as-partner-for-six-corporatehotels/articleshow/6922615.cms, accessed 6 December 2010.

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OPPORTUNITIES Tourism and Hospitality

November 2010

Opportunities (2/2)

Many hospitality chains that were earlier focused only on the luxury segment are now diversifying into new product segments, such as budget hotels and serviced apartments, in order to reduce risks.

IHCL has already launched budget hotels in India, while Accor has announced plans to introduce its budget hotel brand, Formule 1, in the country.

Diversification into new segments

Moreover, hotel chains are diversifying into niche segments such as medi-cities, wildlife lodges and spas to establish additional revenue-generation streams. These segments also help hotel chains retain customers and provide them with value-added services.

For instance, IHCL operates wildlife lodges under the brand Taj Safari , a JV between IHCL and &Beyond, an Africa-based safari and ecotourism company ITC-Welcomgroup and IHCL operate spas at some of their luxury properties.

Increasing availability of cost-effective bed & breakfast options

The Ministry of Tourism has recently simplified the guidelines and amended some norms for bed & breakfast units that operate in the country under the Incredible India bed & breakfast scheme in order to encourage the growth of such establishments. These units offer foreign and domestic tourists clean affordable homestay facilities.

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TOURISM AND HOSPITALITY

November 2010

Contents
Advantage India

Market overview
Industry Infrastructure Investments Regulatory framework Opportunities Industry associations
21

INDUSTRY ASSOCIATIONS Tourism and Hospitality November 2010

Industry associations
Federation of Hotel & Restaurant Associations of India (FHRAI) B-82, 8th Floor, Himalaya House, 23, Kasturba Gandhi Marg, New Delhi110001 Phone: 91-11- 40780780 Fax: 91-11- 40780777 Hotel Association of India (HAI) B 212214 Som Dutt Chamber-I, Bhikaji Cama Place, New Delhi110 066

Phone: 91-11-2617 1110/14

Fax: 91-11-2617 1115

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INDUSTRY ASSOCIATIONS Tourism and Hospitality November 2010

Note
Wherever applicable, numbers in the report have been rounded off to their nearest whole number. Conversion rate used: US$ 1= INR 48.

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TOURISM AND HOSPITALITY

November 2010

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