Bayer

Social Media Strategy

Africa (Central and West)
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PLAN

1 – Context 5- Lines of communication

2–Presentation 6- The channels

3- Goals 7- Publication schedule

4- Targets
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1- CONTEXT
It seems obvious that the world is now online,
especially after the pandemic.
Businesses need to be visible online,
and digital marketing is at the heart of this.
The main intention of this paper is to propose ways of
action
The main intention of this paper is to propose some
courses of action on social media for the promotion of the
Bayer brand in Central and West Africa.
We are fully aware that we do not have all the data for a
work of this kind.

Nevertheless, we wanted to carry out some research and

make proposals that could be optimised later.
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2- PRESENTATION
Bayer is a German multinational company founded in 1863. VISION: Health for all, hunger for none
The Bayer Group is defined as a life sciences company with
three divisions: Pharmaceuticals, Consumer Health and Crop
Science, SLOGAN: Science for a better life
In 2021, the group comprised 374 consolidated companies in
83 countries worldwide with more than 100,000 employees
VALUES: Leadership Integrity, Flexibility Efficiency
with sales of more than EUR 41 billion.
The company has operations in several African countries
Notably CI where it launched its activities in 2015. COMPETITORS: Syngenta ,
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PRODUCTS
BAYER IN CI
vDEKALB
vSERENADE ASO
vVELUM PRIME 400SC
v IMPULSE 800 EC
v Sivanto Energy
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DEKALB
The best grain maize hybrids
play a key role in farm
performance.
performance of farms.
SERENADE ASO VELUM PRIME
400SC
a nematicide that protects potato crops
Fungicide for viticulture,
small fruits and vegetables. potato crops and a wide range of
Authorised for use in organic farming range of crops
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3 - GOALS
The objectives of a digital GOALS KPI
communication campaign are
usually Assimilating Bayer's brand •Number of comments/feedback
generally SMART and set by the identity using your editorial line
by the hierarchy. •Community growth
We have set ourselves a few
objectives that we feel are
relevant, namely
The brand's influence, Create traffic on the site • Rate of click
or at the point of sale • Number of product sales
The increase of visits to the
website and the emergence of
allies.
Bringing out allies •Number of highly committed
people.
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4 - TARGET

Farmers

Secondary Target
Distributors
Main target

Partners
Heart of the
CœurTarget
de Cible

Journalists

Doctors
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5 – THE LINES OF COMMUNICATION

An example of communication to be launched on Bayer's social networks.

Inspired by a Bayer campaign in France and adapted to the African context.

IFOR I FOR
WANT MY WANT MY
SOLUTIONS CROPS Mme, Koffi
Farmer SOLUTIONS SEEDS Mme, Diaby
Farmer
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I AGAINST I AGAINST
WANT MALARIA Mme, Gooré
Doctor
WANT HUNGER
SOLUTIONS SOLUTIONS M, Atanga
Famrer
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SOCIAL MEDIA CONTENT

Product education

Customer relations

Social issues

Events and
Staff
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CAMPAIGN
INFLUENCES
It is relevant and original to collaborate with
influencers and content creators to stand out
from the competition and
Engage communities on
social networks

Jennifer Flora,
Social Entrepreneur Philippe Simo is a Youtuber,
and ambassador of entrepreneur and web i
Agriculture in CI . PHILIPE SIMO influencer of Cameroonian origin
who encourages the African
diasporato invest in agriculture
JENNIFER CERES and Livestock.
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6-THE CHANNELS

v Facebook (Popular)

v Linkedin (Corporate )

v Youtube (videos)

v Instagram (Esthetics)
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7 – PLANNING
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goorepaulericcritie@gmail.com