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An important objective of a strategic audit is to ensure that the business portfolio is strong and that business units requiring investment and management attention are highlighted. This is important - a business should always consider which markets are most attractive and which business units have the potential to achieve advantage in the most attractive markets. Traditionally, two analytical models have been widely used to undertake portfolio analysis: - The Boston Consulting Group Portfolio Matrix (the "Boston Box"); - The McKinsey/General Electric Growth Share Matrix (6) SWOT Analysis: SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. Read more about it here.
Other Strategy Revision Notes: Ansoff Growth Matrix | BCG Matrix | Balanced Scorecard - Intro | Balanced Scorecard Perspectives Business Planning - Intro | Business Planning - Process | Writing a Business Plan - Introduction Business Plan - Contents | Benchmarking | Corporate objectives | Functional objectives | Types of Change | Change Management - Intro | Change Management - Lewin Change Management- Barriers |Change Management - Implementation | Competitive Advantage Competitor Analysis | Core Competencies | CSR - Intro | CSR - Issues | CSR - BITC Ethics - Introduction | Ethics - Issues and Examples | Growth - methods of development | Acquisitions (Intro) | Acquisitions evaluation Industry competition and profitability | GE Matrix | McKinsey Growth Model | Globalisation Intro | Globalisation Drivers Mission Statements | Risk (Introduction) | Risk Management | Contingency planning Business Objectives | PEST Analysis | Porter's Five Forces | Resources & Strategy |Seasonality Strategic Audit | Stakeholders - Intro | Stakeholders - Interest & Power | Strategy & Marketing SWOT Analysis | Value Chain Analysis | Vision | What is Strategy? SWOT - Strengths | SWOT Weaknesses | SWOT Opportunities | SWOT Threats