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Jonny Bentwood, director and head of influencer engagement, Edelman UK, led the development of both tools and explains how the tools differ from others designed to track influence: Most of the other tools that are out there focus exclusively on Twitter and Facebook profiles and ignore other online activities like blogging. With BlogLevel and TweetLevel, we can consider influence more holistically. For example, its clear that blogs are more influential when their content is search-optimized and discussed in social media channels like Twitter, so those are metrics weve built into BlogLevel. BlogLevel and TweetLevel, and the underlying algorithm, are different from existing influence tools in several other ways: Distinct metrics for idea starters vs. amplifiers: BlogLevel and TweetLevel distinguish between people who are idea starters the people who originate ideas or are first to surface news and the amplifiers who spread other peoples ideas. Both are influential, but BlogLevel and TweetLevel recognize and emphasize their influence differently. BlogLevel algorithm considers the discussions on other social media platforms and search optimization: Unlike other blog ranking tools, BlogLevel ranks importance by how much a post is discussed on Twitter and how optimized the blogs content is for search. Broadcast to engagement ratio: TweetLevel places higher rankings on people who engage in conversation and post relevant content as opposed to those who simply post their views. TweetLevel analyzes every tweet to help communicators match their brands and issues with the right people, increasing the efficiency and relevance of influencer outreach and engagement efforts.
For more information about BlogLevel and TweetLevel, click here for FAQs and here for instructional slides. ### About Edelman Edelman is the worlds largest independent public relations firm, with wholly owned offices in 54 cities and 4,000 employees worldwide. Edelman was named Advertising Ages top-ranked PR firm of the decade and one of its 2010 A-List Agencies and 2010 Best Places to Work; PRWeeks 2011 Large PR Agency of the Year; European Excellence Awards 2010 Agency of the Year; Holmes Reports Agency of the Decade and 2009 Asia Pacific Consultancy of the Year; and among Glassdoors top five 2011 Best Places to Work. Edelman owns specialty firms Blue (advertising), StrategyOne (research), Ruth (integrated marketing), DJE Science (medical education/publishing and science communications), and MATTER (sports, sponsorship, and entertainment). Visit www.edelman.com for more information.
250 Hudson Street New York New York 10013 Tel +1 212 768 0550 Fax +1 212 704 0117 www.edelman.com A Daniel J Edelman Company