Project No: 0511-0505 0505 Value Practice - 2 May 16, 2011 Page 1 of 2

STRATEGIC PLANNING - Overview

Vision = Should The Vision broadly states the companys reason for being and defines the shoulds and should nots that govern an organizations decisions and desired behavior. behavior The Vision does set the tone for the companys culture. A strong culture driven by the Vision (core values) makes leading people much easier, reduces the need for stacks of policies and procedures, gives everyone a foundation from which to make tough decisions and generally brings simplicity and clarity to many of the people aspects of running the organization. Verne Harnish Mission = Why The Mission is a statement of why the company is doing what it is doing along the path to fulfilling the Vision. It brings focus and attention on the essentials of the company ulfilling especially in relation to employees and customers.

Initials: ____________ Huntington Copper

Initials: ________ Client

Project No: 0511-0505 Value Practice - 2 May 16, 2011 Page 2 of 2

Targets = Where The Targets define where the company should be in 3 to 5 years. The minimum Targets should state the services offered, customers served and the amount of business expected from these customers. Strategy is the plan you design to achieve the Targets. The strategic plan (or strategic emphasis) identifies the resources required provide the services and how the company plans to utilize the resources to be competitive in the market. In simple terms these are the Core Competencies of the firm. Goals = What The Goals are what the Company / Business Units need to accomplish in the next year to begin achieving the Targets. The Goals are stated two ways; first as Metrics that must be achieved to measure progress, and secondly, as Initiatives that must be accomplished. Actions = How Actions are quarterly activities stating how the Business Unit is going to achieve the annual goals. As with the Goals, these must be stated as the critical numbers (Metrics) and the specific Actions. Schedule = When Schedule is the weekly breakdown of the quarterly Actions and tells the organization when the Actions will happen. As Owners, you need to set the pace and determine: What needs to happen first and when? What happens next and when? Which Actions are linked cross-functionally, and what impact will these shared activities have on your ability to get things done? While struggling through the details involved in completing this part of the pyramid, remember: Nothing ever gets done in any organization until it shows up on somebodys weekly To Do list and I do mean weekly! Quit thinking in monthly increments and drive all measurements, deadlines and deliverables to weekly increments. It may be painful in the doing, but it needs to be done. Verne Harnish People - Top of the Pyramid People are an important and precious asset in any organization, but especially in a service organization. This is who performs the work outlined in the strategic plan to fulfill the targets. You cannot control people (no matter how bad we want or think we can). However, your opportunity is to influence their behavior. Achieving your business targets is accomplished when the entire organization is aligned with your vision and strategy.

Initials: ____________ Huntington Copper

Initials: ________ Client