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Symbiosis Institute of Business Management Bangalore

COURSE OUTLINE Course Title: Retail Management No. of Credits: 3 Instructor: K. Venkatramanan Email: Contact No.: 9820126339

INTRODUCTION Retail Management presents the emerging opportunities, importance and process of retail management and franchising. This course allows students to develop and implement retail strategies, understand the dynamic retail environment, comprehend and react to changing consumer demographics, lifestyles and values for better marketing and business performance.

OBJECTIVES: To critically analyze the retailing process, the environment within which it operates, and the institutions and functions that are preformed To provide a foundation for those students who plan to work in the field of retailing or related disciplines To develop the knowledge and analytical skills useful for retail decision making


Retail Industry Analysis Indian scenario Strategies of Key Indian Types of retailing Formats Franchising Planning Merchandise Assortments Buying Systems Private Label Strategy E-Retailing Pricing Retail Supply Chain

PEDAGOGY: The course will be presented using a variety of methods, such as, lectures, case studies, current examples, class discussions and student presentations. SESSION PLAN: Session Readings 1,2,3 Class Discussion 4,5,6 7,8,9 Class Discussion Class Discussion


Book Chapter 2

Topic Introduction to Retailing and Macro Analysis of Indias Retail Industry Current Issues in Indias Retail Sector Strategies of Key Indian Retailers Future Group, Shoppers Stop, Reliance Retail, Bharati Wal-mart, Subhiksha. Types of retailing Formats Supermarket, Supercenters, Hypermarket, Warehouse clubs, Convenience Stores, Discount Stores, Specialty Stores, Category Specialists, Home Improvement Centers, 2


Book Chapter 12


Book Chapter 14


Book Chapter - 13


Class Discussion


Book Chapter 15


Class Discussions

30,31,32,33 Class Discussions


Class Discussions

Department Stores, Drug Stores, Off-price Stores, Value Retailers Planning Merchandise Assortments Variety, Assortment, Category Management, GMROI, Advantages and Disadvantages of High Inventory Turnover, Category Life Cycle, CPFR, Assortment Planning Process. Buying Merchandise Branding Strategies, International Sourcing Decisions, Establishing and Maintaining Strategic Relationships with Vendors Buying Systems Staple merchandise buying systems, merchandise budget plan for fashion merchandise, Open-toBuy, Analysing Merchandise Performance Private Label Strategy Ascendancy of Retailers and Private Label, Transformation of Private Labels, Types of Private Labels (Generics, Copy cats, Value Innovators and Premium Store Brands) Pricing Pricing Strategies, Approaches for Setting Prices, Price Adjustments, Using Price to Stimulate Retail Sales E-Retail: Benefits and Disadvantages of E-retail, Methodology to evaluate the benefits of E-retail to a product category Retail Supply Chain Cross Docking, Milk-run, Inventory Management, Reverse Logistics, Warehouse Management Franchising selection and management of franchisees, types of franchisee systems, rationale for franchising, modes of operation, 3

distribution of revenue and conflicts

Suggested Readings/ References: Retailing Management by Levy and Weitz, 4/e, 2001, McGraw Hill Irwin Likely Evaluation Scheme for Internals: 1. 1 Quiz 30 marks 2. 1 Presentation 30 marks 3. Final Exam 40 marks