Chapter-1 ABSTRACT

The project titled Study on Investors Perception towards Equity share in Pune being carried out for SSJ Finance Pune. SSJ Finance operates in various financial products and services like Consultancies, Stock Broking, Mutual Fund, Insurance, Portfolio Management, Tax Planning, Commodities, Bonds and Fixed Deposits etc. The evaluation of financial planning has been increased through decades, which is best seen from customer point of view. Now a days investment of saving has assumed great importance. People are more inclined towards making investment throughout their savings as they are aware of market volatility. As far as research methodology is concerned, a sample of 100 respondents has taken and method of sampling used is Non probability sampling. It is assumed that data collected are fresh i.e. primary Data. It is assumed that all data collected are unbiased. The main objective of this project is to make the people aware about Equity share and know their perception towards Equity share According to the study of the markets, it is being observed that there are lots of financial instruments available in the markets and as far as Equity share is concerned,

My responsibilities as a Management Trainee is to make the people aware about different Financial products in which SSJ Finance deals and then know their interested area of investment so that their queries can be handled more efficiently.

In this project the great emphasis is given to the investors mind in respect to investment in Equity share where not only he can maximize his wealth but also go for Tax Saving Scheme. As far as the survey is concerned, it is found out investors are more inclined towards equity share rather than going for other products. I hope SSJ Finance Pune will recognize this as well as take more references from this project report.

Chapter 2 INTRODUCTION OF TOPIC

1.1What is equity share?
A Joint ownership of a property by one or more owner-investors and one or more owner-occupants. The owner-investors get the benefit of depreciation, and the owner-occupants can treat a part of their monthly mortgage payments as rent, and benefit from tax write-offs for interest and property taxes. When the property is sold, both types of owners share in the profit or loss realized from the sale. Joint ownership of a property by one or more owner-investors and one or more owner-occupants. The owner-investors get the benefit of depreciation, and the owner-occupants can treat a part of their monthly mortgage payments as rent, and benefit from tax write-offs for interest and property taxes. When the property is sold, both types of owners share in the profit or loss realized from the sale. Equity is the stockholders' proportionate share (ownership interest) in the corporation's capital stock and surplus. An owner's equity in business is equal to the business's assets minus its liabilities. Equity share also called as stock market can be defined as a medium for trading of company stocks apart from securities. The range of participants in the stock market varies from small individual stock investors to large hedge fund to traders. These is to facilitate the exchange on a predetermined price. The purpose of a stock exchange is to facilitate the exchange of securities between buyers and sellers, thus providing a market place.

1.2Indian Equity Market

The Indian Equity Market is also the other name for Indian share market or Indian stock market. The forces of the market depend on monsoons, global findings flowing into equities in the market and the performance of various companies. The Indian market of equities is transacted on the basis of two major stock indices, National Stock Exchange of India Ltd. (NSE) and The Bombay Stock Exchange (BSE), the trading being carried on in a dematerialized form. The physical stocks are in liquid form and cannot be sold by the investors in any market. Two types of funds are there in the Indian Equity Market; Venture Capital Funds and Private Equity Funds. The equity indexes are correlated beyond the boundaries of different countries with their exposure to common calamities like monsoon which would affect both India and Bangladesh or trade integration policies and close connection with the foreign investors. From 1995 onwards, both in terms of trade integration and FIIs India has made an advance. All these have established a close relationship between the stock market indexes of India stock market and those of other countries. The Stock derivative adds up all futures and options on all individual stocks. This stock index derivative was found to have gone up from 12 % of NSE derivatives turnover in 2002 to 35 % in 2004. The Indian Equity Market also comprise of the Debt Market, dominated by primary dealers, banks and wholesale investors. Indian Equity Market at present is a lucrative field for the investors and investing in Indian stocks are profitable for not only the long and medium-term investors, but also the position traders, short-term swing traders and also very short term intra-day traders. In terms of market capitalization, there are over 2500 companies in the BSE chart list with the Reliance Industries Limited at the top. The SENSEX today has rose from 1000 levels to 8000 levels providing a profitable business to all those who had been investing in the Indian Equity Market. There are about 22 stock exchanges in India which regulates the market trends of different stocks. Generally the bigger companies are listed with the NSE and the BSE, but there is the OTCEI or the Over the Counter Exchange of India, which lists the medium and small sized companies. There is the SEBI or the Securities and Exchange Board of India which supervises the functioning of the stock markets in India. In the Indian market scenario, the large FMCG companies reached the top line with a double-digit growth, with their shares being attractive for investing in the Indian stock market. Such companies like the Tata Tea, Britannia, to name a few,

have been providing a bustling business for the Indian share market. Other leading houses offering equally beneficial stocks for investing in Indian Equity Market, of the SENSEX chart are the two-wheeler and three-wheeler maker Bajaj Auto and second largest software exporter Infosys Technologies. Other than some restricted industries, foreign investment in general enjoys a majority share in the Indian Equity Market. Foreign Institutional Investors (FII) need to register themselves with the SEBI and the RBI for operating in Indian stock exchanges. In fact from the Indian stock market analysis it is known that in some specific industries foreigners can have even 100% shares. In the last few years with the facility of the Online Stock Market Trading in India, it has been very convenient for the FIIs to trade in the Indian stock market. From an analysis on the Indian Equity Market it can be said that the increase in the foreign investments over the years no doubt have accentuated the dynamism of the Indian market of equities. Foreign investors are allowed to buy Indian equity for the purpose of converting the equity into ADR or GDR. Thus, the growing financial capital markets of India being encouraged by domestic and foreign investments is becoming a profitable business more with each day. If all the economic parameters are unchanged Indian Equity Market will be conducive for the growth of private equities and this will lead to an overall improvement in the Indian economy.

1.3 Impact of recession on Indian market

The recession in the US market and the global meltdown termed as Global recession have engulfed complete world economy with a varying degree of recessional impact. World over the impact has diversified and its impact can be observed from the very fact of falling Stock market, recession in jobs availability and companies following downsizing in the existing available staff and cutting down of the perks and salary corrections. Globally the financial sector sacking the existing base of employees in high numbers in US the major example being CITI Group same still followed by others in hospitality industry Jet and Kingfisher Airlines too. The cut in salary for the pilots being 90 % can anyone imagine such a huge cut in salary. In the globalized market scenario, the impact of recession at one place/ industry/ sector peculate down to all the linked industry and this can be truly interpreted from the current market situation which is faced by the world since approx 2 month and still the situation is not in control in spite of various measures taken to fight back the recession in the market. The badly hit sector at present is being the financial sector, and major issue being the "LIQUIDITY Crises" in the market. In-spite of the various measures to subsidies the impact of the recession and cut down the inflation present nothing really sound have been done. Various steps taken by RBI to curb the present recession in the economy and counter act the prevailing situation. The sudden drying-up of capital inflows from the FDI which were invested in Indian stock markets for greater returns visualizing the Potential Higher Returns flying back is continuing to challenge liquidity management. At the heart of the current liquidity tightening is the balance of payments deficit, and this NRI deposit move should help in some small way. To curb the liquidity crises the RBI will continue to initiate liquidity measures as long as the current unusually tight domestic liquidity environment prevails. The current step to curb these being lowering of interest rates and reduction of PLR. However, the big-picture story remains unchanged all countries in the world with current account deficits and strong credit cycles are finding it difficult to bring cost of capital down in the current environment. India is no different. New measures do not change our view on the growth outlook. Indeed, we remain concerned about the banking sector and financial sector. The BOP- Balance of Payment deficit at a time when domestic credit demand is very high is resulting in a vicious loop of

reduced access to liquidity, slowing growth, and increased risk-aversion in the financial system. In total the recession have turned down the growth process and have set the minds of economists and others for finding out the real solution to sustain the economic growth and stability of the market which is desired for the smooth running of the economy. Complete business/ industry is in dolled rum situation and this situation persist for a longer duration will create the small business to vanish as they have lower stability and to run smoothly require continuous flow of liquidity which is derived from the market. In present situation down fall in one sector one day leads to a negative impact on the other sector thus all together everyone feel the impact of the Financial crises with the result of the current recession which started in US and slowly and gradually due to linked global world have impacted everyone. Solution for the problem still remain at the top of the mind of every one, still everyone facing the impact of recession but how long is the major question which is of great importance.

Chapter 2 - COMPANY PROFILE

P ro d u ct R a n g e
D er iv a tive Tr a d in g E q u ity D ea lin g R eta il R es ea rch

IP O s

SSJ F IN A N C E

C o m m o dit y Tra d in g D ep o s itory S erv ices

In ter n et B ro k in g

W ea lth M a n a gem en t

ABOUT SSJ
SSJ FINANCE is a well-diversified financial services entity offering clients advice on structuring a complete investment portfolio. We have written for ourselves the mandate to be a single-point, unbiased financial advisor to our clients. Our vision is to be the preferred financial services entity through a nationwide network of Branches, Financial Advisors and Business Associates. We listen, analyze, advice and act - focused solely on our clients financial interest. With services in equities, derivatives, commodities and depository, we seek to give clients a well balanced exposure into the myriad financial products available, taking into consideration their risk profile and investment outlook. The SSJ Finance Group is a clearing cum trading member of various Equity and Commodity Exchanges and market segments through these entities: SSJ Finance & Securities (P) Ltd. Member: The National Stock Exchange (NSE); Member: Bombay Stock Exchange Ltd. (BSE); Cash & Derivatives Segments Member: Calcutta Stock Exchange Association (CSE) Depository Participant: Central Depository Service (I) Ltd. (CDSL) SSJ Commodities (P) Ltd. Member: Multi-Commodity Exchange (MCX) Member: National Commodity & Derivatives Exchange (NCDEX) Member: National Multi-Commodity Exchange of India Limited (NMCE) M/s Sureshchand S. Jain Member: The National Stock Exchange (NSE); Cash & Derivatives Segments Promoter Group and Intellectual Capital The SSJ Finance team comprises a diverse group of talented and experienced individuals whose expertise and guidance will enable you to meet your investment objectives. We owe our success to the combined efforts of our Promoters and

executives, both at the senior and junior management level.

Mr. Sureshchand Jain - Founder-Promoter and Chairman Mr. Saurabh Jain - Managing Director

Intellectual Capital Mr. Sureshchand Jain Mr. Sureshchand S. Jain, the founder-promoter and Chairman of the Group, has over 35 years of experience in the Equity and Commodity markets. He has seen the financial markets through various economic cycles over these years. His experience, vision and far-sightedness have been a great source of wisdom for all at SSJ Finance. He spent the initial 15 years of his career in the Bullion markets as member of The Bombay Bullion Association and The Bombay Commodity Exchange Ltd. (the erstwhile Bombay Oilseeds & Oils Exchange Ltd.) and has acquired domain expertise in gold and silver. His acquaintance with the Indian Equity bourses began in 1987 as member of Bombay Stock Exchange (BSE); which eventually gave shape to the present SSJ Finance Group. The SSJ Finance Group subsequently acquired memberships of all the major Equity & Commodity Exchanges in the country. Mr. Sureshchand Jain has been a pioneer in the development of arbitrage trading strategies in the Indian equity & commodity markets and leads the entire trading / arbitrage activities at SSJ Finance including the proprietary book of the Group.

Mr. Saurabh Jain Overall management and strategic planning of the Group vest with senior executives including Mr. Saurabh Jain, Managing Director of the Group. Saurabh, a Chartered Accountant and an MBA by qualification, has more than 5 years of exposure to the Financial Services Industry with experience in Audit & Consulting, Investment Banking, Equity Sales & Trading, Asset Management and Investment Research.

Our Intellectual Capital

The senior management of the Group comprises of professional executives having broking, investment, trading & specialized research experience of over 10 years. They have prior experience in structuring Indices, carrying out Risk-free Arbitrage, Index Arbitrage as well as Risk Arbitrage strategies, executing Private Equity

Placement, Project Finance, Currency Swap transactions, Fixed Income and Equity research and portfolio structuring. SSJ Finances broking & research team has the experience of trading, hedging and developing strategies in Equities, Derivatives & Commodities. Members of the team analyze alternative investment avenues and prepare Special Situation Reports. SSJ Finances network of branches across the country is headed by senior professionals with exhaustive experience and knowledge of the Capital Markets. The Group is supported in its daily operations by senior executives who have been with the Group for several years now with extensive training and experience in their respective areas. Not only has this given them an excellent grasp over daily operations combined with knowledge of compliance requirements, it has also resulted in huge loyalty to the firm, the value of which is indeterminable. The heads of each department are easily approachable at all points of time.

SSJ Finance Broking Activities History

SSJ Finance Group provides Equity & Commodity Broking services on the NSE, BSE, MCX and NCDEX through the following entities:

M/s. Sureshchand S. Jain (NSE) SSJ Finance & Securities (P) Ltd. (BSE, NSE, CSE, and CDSL)

SSJ Commodities (P) Ltd. (MCX, NCDEX) M/s. Sureshchand S. Jain (NSE) M/s. Sureshchand S. Jain is a proprietary concern, which acquired membership of NSE as a Clearing-cum-Trading Member at the time of the Exchanges inception in 1994. Membership of the Derivatives segment was acquired in the year 2001 at the time of its introduction to the Indian capital markets. SSJ Finance & Securities (P) Ltd. (BSE, NSE, CSE, and CDSL) The Company was incorporated in December 1996 and acquired membership of the Bombay Stock Exchange (BSE) in April 1997. It subsequently became a composite member (dual membership) of BSE in the year 2000. In the same year, the Company also acquired membership of the Calcutta Stock Exchange (CSE) as well as became a Depository Participant (DP) with Central Depository Services (India) Ltd. (CDSL).

With a surge in volumes and the Groups intentions of expanding its clientele business, a corporate membership of NSE was acquired under the name of SSJ Holdings (P) Ltd. in the year 2000 for Cash Market segment and in the year 2001 for the Derivatives segment. SSJ Holdings (P) Ltd. has been amalgamated with SSJ Finance & Securities (P) Ltd.

SSJ Commodities (P) Ltd. (MCX, NCDEX) The SSJ Finance Group ventured into the commodities arena to leverage upon the rich experience of the promoters in the bullion market. It
acquired membership of the Multi Commodity Exchange (MCX) and the National Commodity & Derivatives Exchange of India (NCDEX) in the year 2003 and National Multi-Commodity Exchange (NMCE) in the year 2007.

SSJS VISION
Our vision is to be a leading wealth management service provider acting solely in the financial interest of our clients through a nationwide network of qualified professionals and business associates. Our Philosophy Our business is built upon three important cornerstones our Client, Business Associates and Employees. Our philosophy is unique and clearly defined. Towards our Client Towards our Business Associates Towards our Employees Towards our Client The Client is the driving force behind what we do. Our goal is to provide the highest quality of products and services, along with value-added advice and guidance based on the clients needs. We look to develop long-term relationships with our clients built on strong ethics and trust.

Towards our Business Associates The power of partnership engenders involvement, respect and mutual support. This

is precisely the relationship that we foster with our Business Associates and Financial Advisors. We provide a complete platform built upon the best infrastructure and technology to enable our Business Associates and Financial Advisors to efficiently service the financial needs of our investing clients. Towards our Employees Our employees are what set us apart. Were all here for one reason - to serve our clients best interests. It is through leadership and accountability across our organization that we establish a common direction, encourage creative collaboration and provide an inspiring environment for our people. Our Values Upholding these values is the primary responsibility of leaders at every level within SSJ.

Respect for the Individual: We respect the dignity of each individual, whether an employee, shareholder, client or member of the general public.

Partnership: Relationships among our staff members as well as our clients are driven by the power of partnership. The power of partnership engenders involvement, respect, contribution and mutual support. We encourage free exchange of ideas and demand teamwork.

Striving for excellence: While serving our clients we constantly strive for excellence to ensure that they derive complete satisfaction in their dealings with us.

Client focus: We aim to provide the highest quality of products and services to best serve the changing needs of clients.

Teamwork: We strive for seamless integration of services through cooperation and

collaboration within and across workgroups and teams.

Meritocracy: We invest in our employees development and actively strive to be the best at attracting and retaining talented people. Our success calls for entrepreneurial spirit and initiative from each individual.

Integrity: At SSJ, our goal is to act in ways that help us to exemplify the highest standards of personal and professional ethics in all aspects of our business.

Privacy: We respect our clients right to privacy and use information with appropriate discretion.

OUR VALUES
Upholding these values is the primary responsibility of leaders at every level within SSJ.

Respect for the Individual: We respect the dignity of each individual, whether an employee, shareholder, client or member of the general public.

Partnership: Relationships among our staff members as well as our clients are driven by the power of partnership. The power of partnership engenders involvement, respect, contribution and mutual support. We encourage free exchange of ideas and demand teamwork.

Striving for excellence: While serving our clients we constantly strive for excellence to ensure that

they derive complete satisfaction in their dealings with us.

Client focus: We aim to provide the highest quality of products and services to best serve the changing needs of clients.

Teamwork: We strive for seamless integration of services through cooperation and collaboration within and across workgroups and teams.

Meritocracy: We invest in our employees development and actively strive to be the best at attracting and retaining talented people. Our success calls for entrepreneurial spirit and initiative from each individual.

Integrity: At SSJ, our goal is to act in ways that help us to exemplify the highest standards of personal and professional ethics in all aspects of our business.

Privacy: We respect our clients right to privacy and use information with appropriate discretion.

SSJ Logo

The SSJ alphabets in an ascending chain formation signify the strong link that we

strive to build between the company, our clients and employees. We work in the best interest of our clients, always! The upward direction of the SSJ chain signifies growth as the prime focus of the company. Extension of the SSJ chain beyond the Logo borders symbolizes unbounded prosperity for all its constituents as per Vaastu philosophy. The Green Colour depicts wealth and an ethical work environment.

Why SSJ
At SSJ, we believe that investing is not a one size fits all proposition. Individual investors are real people, each with his or her own personal long-term financial goals. We offer financial solutions tailored specially to your individual needs. So if you are interested in high quality investments, we invite you to explore this site and learn more about the unique services we have to offer to help you reach your financial goals. As an investor, you would want quality services from a full-service brokerage firm whose function goes far beyond mere execution of buy-and-sell transactions. Congratulations! Your search has just come to an end. At SSJ Finance, we assure you that you will have a rewarding investing experience. We help you assimilate the massive amount of information trends in the economy, the markets, specific industries and individual companies that may affect your particular investments or investment decisions. The role of SSJ Finance is to help you, the investor, make deliberate, thoughtful decisions that match your personal needs with suitable investment alternatives. We particularly enhance your investing experience with:

Excellent trade execution capabilities on BSE, NSE, MCX and NCDEX Futures & Options / Derivatives trading for those with a higher risk appetite Online Trading Facility with integrated Depository and Bank Gateway Arbitrage trading strategies Daily Market Analysis, Advisory reports & Special Situation Research Reports Online real-time back office, available 24/7 Online Depository Services with Auto Pay-in facility

Seamless transaction flow.

We have made investing and trading much simpler for you. By opening an account with SSJ Finance, you can enjoy the freedom to trade in any of the following 3 ways:

Trade Online on your desktop through different trading platforms Call-n-Trade (for online trading clients) Contact or visit your nearest SSJ Finance branch office to place your orders.

To start trading in Equities, Derivatives and / or Commodities, using any of the 3 methods mentioned above, all you need to do is open an account with us or Contact us for any related queries. As an investor, you would want quality services from a full-service brokerage firm whose function goes far beyond mere execution of buy-and-sell transactions. Congratulations! Your search has just come to an end. At SSJ Finance, we assure you that you will have a rewarding investing experience. We help you assimilate the massive amount of information trends in the economy, the markets, specific industries and individual companies that may affect your particular investments or investment decisions. The role of SSJ Finance is to help you, the investor, make deliberate, thoughtful decisions that match your personal needs with suitable investment alternatives. We particularly enhance your investing experience with:

Excellent trade execution capabilities on BSE, NSE, MCX and NCDEX Futures & Options / Derivatives trading for those with a higher risk appetite Online Trading Facility with integrated Depository and Bank Gateway Arbitrage trading strategies Daily Market Analysis, Advisory reports & Special Situation Research Reports Online real-time back office, available 24/7 Online Depository Services with Auto Pay-in facility Seamless transaction flow.

We have made investing and trading much simpler for you. By opening an account with SSJ Finance, you can enjoy the freedom to trade in any of the following 3 ways:

Trade Online on your desktop through different trading platforms

Call-n-Trade (for online trading clients) Contact or visit your nearest SSJ Finance branch office to place your orders.

To start trading in Equities, Derivatives and / or Commodities, using any of the 3 methods mentioned above, all you need to do is open an account with us

Benefits of Derivatives trading with SSJ

Derivatives are a key part of the financial system, with the various derived contracts accounting for a significant share of all capital market transactions in the domestic and global markets. In India, derivative contracts are heavily traded on the National Stock Exchange (NSE). Derivate contracts are increasingly being traded on the Bombay Stock Exchange (BSE) as well. With our membership of the Derivatives Segment on both these exchanges, we, at SSJ Finance, encourage you to avail of the several benefits of derivatives trading, including, researched trading ideas, hedging and arbitrage strategies, strong risk management of leveraged positions, lower cost of trading and many more. The SSJ Derivative Market segment has a composite understanding of the equity and derivatives market reflected in our unique Trading / Hedging / Arbitrage strategies. We offer the latest technological infrastructure for hassle-free trading, live market reports, in-depth analysis and tracking services to enable you to adopt appropriate derivative strategies (Bull Spread, Bear Spread, Cover call writing, hedging strategies etc.) specific to your individual portfolio. We have made investing and trading much simpler for you.By opening an account with SSJ Finance, you can enjoy the freedom to trade in any of the following 3 ways:

Trade Online on your desktop through different trading platforms Call-n-Trade (for online trading clients) Contact or visit your nearest SSJ Finance branch office to place your orders.

Commodities Market
India, a country with a population of over one billion, is essentially a commodity based economy encompassing agriculture, precious metals and base metals. The size of the physical commodity market in India is estimated to be around Rs.11 lakh crore per annum. Of late, commodities have come to be accepted as a separate asset class with a unique and distinct source of returns, along with traditional avenues like stocks, bonds and real estate. The increasing volumes on commodity exchanges such as MCX and NCDEX suggest that commodity markets in India are here to stay.

Derivatives
Derivatives are financial contracts between two or more parties whose values are derived from the value of an underlying primary financial instrument, commodity or index, such as interest rates, exchange rates, commodities, bonds and equities. Derivatives include a wide assortment of financial contracts, including forwards, futures, swaps and options. Most derivatives are characterized by high leverage. Since derivatives are mere contracts, just about anything can be used as an underlying asset. There are even derivatives based on weather data, such as the amount of rain or the number of sunny days in a particular region. Derivatives are generally used to hedge risk, but can also be used for speculative and arbitrage purposes.

Chapter 3 - OBJECTIVE OF STUDY

The project is conducted for the following objective: To study the investors preference towards different investment options available To determine the purpose of investment. To study their investment capabilities as compared to their savings. To gain an understanding and knowledge of investment criteria of corporate investors especially for Equity share. To analyze risk bearing capacity of investors. To understand investors attitude for making investment i.e. whether they will prefer to go for long term, mid term or short term period. To understand whether investors are monitoring their investment regularly or not.

Chapter 4 -LIMITATIONS OF STUDY

Duration of project is not enough to make a conclusion on such a vast

subject time constraint has become a big limitation. The sample size being taken for drawing a conclusion was too small to get a accurate result. Changing the mentality of people for investing in a particular financial product is very difficult task. Recession is going on that factor is affect to research we cannot evaluate accurate research.

\ Chapter 5 -METHODOLOGY

5.1 RESEARCH METHODOLOGY

Marketing Research is the systematic and objective identification, Collection, analysis dissemination and use of the purpose of improving decision making related to the identification and solution of the problem and opportunities in marketing. The data are collected using the most appropriate method, analyzed, interpreted and inferences are drawn. Finally the finding are presented in the form of a report that allows the information to be used for the purpose of the management decision making.

5.2 RESEARCH APPROACH

Qualitative as well as Quantitative approach has been used for this research. But the stress was basically on the quantitative approach.

Quantitative Approach

Quantitative data involves the generation of data in a quantitative form which can be subjected to rigorous analysis in a formal and rigid fashion.

Qualitative Approach:
It is concerned with subjective assessment of opinions and behavior.

5.3 RESEARCH DESIGN

Research Design is the pre-selection of techniques for collection and analysis of data by considering two important factors in mind :Availability of Time Purpose of Research In other words, Research Design is like a road map to researcher which tells him about each and every turning point that comes. This call for developing the most efficient plan for gathering the necessary information design a research plan, decision on the data source, research approaches, research instrument, sampling plan & contact methods . Descriptive Research is used in studying the investors perception towards Mutual Fund as a Research design and Cross sectional studies is done to check the authenticity of Data.

Descriptive Research is those studies which are concerned with describing the characteristics of a particular individual or group.

5.4 SAMPLING UNITS Sampling units consists of Investors Total of 100 units constitute the sample for study. 5.5 SAMPLING DESIGN
Sampling is one of the most fundamental concepts underlying any research work.

Most research studies attempt to make generalization or draw inferences regarding the population, based on their study of a part of the population that is the sample. The sample data enables the researcher to correctly estimate the population parameters. There are two method of sampling methods: 1. Probability Method 2. Non Probability Method As far as study is concerned, I have used Non- Probability sampling as well as Snowball Sampling. Basically my Sample consists of Retail investors as well as

corporate investors. On the basis of this sampling, I have made my project and finally come on the findings and conclusion.

5.6 SAMPLING TECHNIQUE

As far as Sampling Technique is concerned, a nicely prepared Questionnaire has been filed by the Investors at the time of handling their queries. As we know most of the corporate investors dont have sufficient time to fill up the form so it was found convenient to fill the information at the time of handling queries.

5.7 SAMPLING SIZE

Sample Size --- 100 Respondents Sample Type --- Due care was taken that all the 100 respondents included in the sample were investors of some shape and size. In other words, non investors were not included in the sample. Efforts were also made to include investors who had varying levels of investment frequency and invested amount.

5.8 DATA COLLECTION

Data can be collected in two ways:1) Primary Data 2) Secondary Data As study has been conducted on Investors perception towards EQUITY SHARE, Primary method of Data collection are used. It is assumed that all data collected are totally unbiased.

REFERENCES:
Online resources
1) www.google.com 2) www.moneycontrol.com

Journals 1) Times of India

2) Economic Times Magazine 1) Business today Books 1) Investment management