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In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration
2010-2012
whenever anyone
some
concerned is needed & one less specially obliged towards them. I cannot forget acknowledging them in few words as without guidance & co-ordination of them in my project report have been possible. A large number of individual contributed to this project. I would not
am thankful to all of them for their help and encouragement. I would like my heartfelt thanks to Mr. Rajinder Paul, HR & IB Manager of Vardhman Polytex Limited for giving me an opportunity to have training in the organisation. I would also like to thank Mr. Jagdish Singla and MR. vijay arora for his guidance, inspiration, and constructive suggestions, which helped me in the Project . I must also thank the management of Vardhman Polytex Limited to provide excellent opportunity and
environment to be able to pull my project through. Cooperation of the staff is also gratefully acknowledged. Deepak garg M.B.A. Roll No.
GUIDE CERTIFICATE TO WHOMESOEVER IT MAY CONCERN This is to certify that the project report titled Export promotion, Process and Documentation Offered by Vardhman Polytex Limited has been prepared by Deepak Garg, Roll No.- 5610,a student of MBA of School Of Management Studies, Punjabi University, Patiala session (2010-12) with Marketing as major area of specialization. The study was conducted with special reference to Vardhman Polytex Limited, Bathinda. I recommend this project for evaluation.
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TABLE OF CONTENTS
Overview of textile market Market share of countries in textiles The major sectors of the textiles industry China vs india in textile market SWOT analysis of Indian textile
Yarm manufacture by vardhman polytex ltd SWOT analysis of vardhman polytex ltd BATHINDA
Manufacturing Process in vardhman polytex ltdcod Marketing channels adopted by vardhman polytex ltdc
Policies adopt by vardhman polytex ltd for export promotion Export procedure adopt by vardhman polytex ltd Documents used in export
Rating 3.00 out of 5 [?] Strengths a) Strong brand image b) c) Quality driven Competitive Price in comparison to its major competitors
Weakness a) Weak Distribution mainly in far off places b) Concentrated only on dealer related marketing Depending on previously established goodwill Opportunities
a) Greater Penetration b) Better Brand presence through promotion Active consumer involvement Threats a) b) c) Recession hitting real estate Loss of loyal Dealers/ Sub-dealers to other companies Market leader in the shrinking paint segments (primer, distemper & enamel)
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Competition
Last Price Asian Paints Kansai Nerolac Berger Paints Akzo Nobel Shalimar Paints Jenson Nicholso
BPI02 BPI02 price
Market Cap.
(Rs. cr.)
Total Asse
2,039.
998.
801.
1,091.
99.
-2.
BPI02
another company
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BPI02
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Balance Sheet P&L Account Cash Flows Quarterly Half Yearly 9 Monthly Yearly
Balance Sheet
Berger Paints
Asian Paints
Kansai Nerolac
Akzo Nobel
Shalimar Paints
Mar '11
Mar '11
Mar '11
Mar '11
Mar '10
Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities 69.21 69.21 0.88 0.00 652.92 0.00 723.01 78.53 0.03 78.56 801.57 Berger Paints 95.92 95.92 0.00 0.00 1,879.40 0.00 1,975.32 23.43 40.70 64.13 2,039.45 Asian Paints 53.89 53.89 0.00 0.00 862.28 0.00 916.17 8.11 74.37 82.48 998.65 Kansai Nerolac 36.80 36.80 0.00 0.00 1,053.30 1.50 1,091.60 0.00 0.00 0.00 1,091.60 Akzo Nobel 3.79 3.79 0.00 0.00 38.86 2.98 45.63 52.13 1.66 53.79 99.42 Shalimar Paints
Mar '11
Mar '11
Mar '11
Mar '11
Mar '10
BSE: 509480
NSE: BERGEPAINT
ISIN: INE463A01020
Industry : Paints/Varnishes
Balance Sheet Mar '07 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Liabilities Mar '08 12 mths Mar '09 12 mths
63.77 63.77 0.00 0.00 210.69 1.38 275.84 86.03 29.28 115.31 391.15 Mar '07
63.77 63.77 0.00 0.00 284.00 1.24 349.01 99.84 21.08 120.92 469.93 Mar '08
63.77 63.77 9.90 0.00 350.37 1.09 425.13 78.00 0.06 78.06 503.19 Mar '09
69.21 69.21 0.00 0.00 556.04 0.98 626.23 24.41 0.05 24.46 650.69 Mar '10
69.21 69.21 0.88 0.00 652.92 0.00 723.01 78.53 0.03 78.56 801.57 Mar '11
ISIN: INE849C01018
Industry : Paints/Varnishes
Balance Sheet Mar '06 12 mths Sources Of Funds Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Networth Secured Loans Unsecured Loans Total Debt Total Mar '07 12 mths Mar '08 12 mths
3.79 3.79 0.00 0.00 20.94 3.62 28.35 42.22 7.83 50.05
3.79 3.79 0.00 0.00 23.47 3.43 30.69 51.18 8.17 59.35
3.79 3.79 0.00 0.00 29.95 3.24 36.98 54.54 6.17 60.71
3.79 3.79 0.00 0.00 32.18 3.11 39.08 56.70 3.38 60.08
3.79 3.79 0.00 0.00 38.86 2.98 45.63 52.13 1.66 53.79
ISIN: INE463A01020
Industry : Paints/Varnishes
Balance Sheet
-- in Rs. Cr. --
Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 12 12 12 12 12 mths mths mths mths mths Sources Of Funds Total Share Capital Equity Share Capital Share Applicatio n Money Preference Share Capital Reserves
63.7 63.7 63.7 69.2 69.2 7 7 7 1 1 63.7 63.7 63.7 69.2 69.2 7 7 7 1 1 0.00 0.00 9.90 0.00 0.88
0.00 0.00 0.00 0.00 0.00 210. 284. 350. 556. 652. 69 00 37 04 92
Revaluatio n 1.38 1.24 1.09 0.98 0.00 Reserves 275. 349. 425. 626. 723. Networth 84 01 13 23 01 Secured 86.0 99.8 78.0 24.4 78.5
ISIN: INE021A01018
Industry : Paints/Varnishes
Balance Sheet
-- in Rs. Cr. --
Ma Mar Mar Mar Mar r '08 '09 '10 '11 '07 12 12 12 12 12 mth mths mths mths mths s Sources Of Funds Total Share Capital Equity Share Capital Share Applica tion Money Prefere nce Share Capital Reserve s Revalua
95. 95.9 95.9 95.9 95.9 92 2 2 2 2 95. 95.9 95.9 95.9 95.9 92 2 2 2 2 0.0 0.00 0.00 0.00 0.00 0
0.0 0.00 0.00 0.00 0.00 0 648 832. 998. 1,46 1,87 .16 58 55 1.30 9.40
ISIN: INE463A01020
Industry : Paints/Varnishes
6 6 6 6 6 mth mth mth mths mths s s s Sales Turnover Other Income Total Income Total Expenses Operating Profit Profit On Sale Of Assets Profit On Sale Of Investment s Gain/Loss On Foreign 711. 826. 861. 80 59 87 10.0 8.14 7.36 9 719. 833. 871. 94 95 96 651. 731. 779. 45 49 06 60.3 95.1 82.8 5 0 1 ---1,010 1,090 .02 .80 13.56 22.31 1,023 1,113 .58 .11 900.5 982.8 6 6 109.4 107.9 6 4 ---
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Exchange VRS --Adjustment Other Extraordina ry --Income/Ex penses Total Extraordina ry --Income/Ex penses Tax On Extraordina --ry Items Net Extra Ordinary --Income/Ex penses Gross 68.4 102. Profit 9 46 Interest 6.96 1.65 61.5 100. PBDT 3 81 Depreciatio 10.7 12.5 n 1 4 Depreciatio n On --Revaluatio n Of Assets 50.8 88.2 PBT 2 7 14.3 25.0 Tax 7 9 36.4 63.1 Net Profit 5 8 Prior Year Income/Ex --penses Depreciatio --n for Previous
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77.3 104.6 106.4 2 3 8 21.3 30.87 31.93 9 55.9 73.76 74.55 3 -------
Years Written Back/ Provided Dividend Dividend Tax Dividend (%) Earnings Per Share(Rs) Book Value(Rs) Equity Reserves Face Value(Rs)
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63.7 63.7 69.2 69.21 69.21 7 7 1 350. ----37 2.00 2.00 2.00 2.00 2.00
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ISIN: INE021A01018
Industry : Paints/Varnishes
6 mths Sales Turnover Other Income Total Income Total Expenses Operating Profit Profit On Sale Of Assets Profit On Sale Of Investments Gain/Loss On Foreign Exchange VRS Adjustment Other Extraordinary Income/Expenses Total Extraordinary Income/Expenses Tax On 2,106.47 26.44 2,132.91 1,868.68 237.79 ------
-6.02 --
5.77 --
19.66 --
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Extraordinary Items Net Extra Ordinary Income/Expenses Gross Profit Interest PBDT Depreciation Depreciation On Revaluation Of Assets PBT Tax Net Profit Prior Year Income/Expenses Depreciation for Previous Years Written Back/ Provided Dividend Dividend Tax Dividend (%) Earnings Per Share(Rs) Book Value(Rs) Equity Reserves Face Value(Rs)
NSE: ASIANPAINT
Management Team
Mr. Subir Bose Managing Director Mr. Bose is a B.Tech (Chemical) from IIT, Kanpur & PGDM from IIM, Ahmedabad having over 36 years of work experience. He started his career with Asian Paints Limited & prior to joining Berger was associated with Abukon Nigeria Limited.
Mr. Abhijit Roy Director and Chief Operating Officer Mr. Roy is a B.E (Mech) from Jadavpur University, Kolkata & PGDM from IIM, Bangalore having over 19 years of work experience. He started his career with Asian Paints Limited & prior to joining Berger was associated with ICI (India) Limited.
Mr. Srijit Dasgupta Director and Chief Financial Officer Mr. Dasgupta is a B.Sc (Hons) from Calcutta University, AICWA from Institute of Cost & Works Accountants of India & Company Secretary from Institute of Company Secretaries of India having over 27 years of work experience. He started his career with Machinery Manufacturers Corporation Limited and prior to joining Berger was associated with the same organization.
Mr. Ashok Sharma Sr. Vice President Sales & Marketing Automotive, GI & Powder Coatings Division Mr. Sharma is a B.Sc (Hons) from Delhi University, B. Sc (Tech) in Technology of Paints, Pigments & Varnishes from Bombay University & MBA from Faculty of Management Studies (FMS), University of Delhi having over 37 years of work experience. He started his career with Asian Paints Limited and prior to joining Berger was associated with the same organization.
Mr. Sandip Mitra Sr. Vice President Sales & Marketing Protective Coatings Division Mr. Mitra is a B.Sc (Hons), B.Tech & M.Tech (Chemical) from Calcutta University having over 34 years of work experience. He started his career with Shalimar Paints Limited and prior to joining Berger was associated with Jenson & Nicholson (India) Limited.
Mr. Aniruddha Sen Sr. Vice President & Company Secretary Mr. Sen is a B.Sc (Hons) from Calcutta University, Diploma in Management from IGNOU, Delhi, AICWA from Institute of Cost & Works Accountants of India & Company Secretary from Institute of Company Secretaries of India having over 28 years of work experience. He started his career with Indian Aluminium Company Limited and prior to joining Berger he was associated with the same organization.
Mr. Bhabesh Bera Sr. Vice President R & D Mr. Bera is a B.Sc (Hons) & M.Sc (Chemistry) from Ranchi University having over 34 years of work experience. He started his career with C.S.I.R and prior to joining Berger he was associated with the same organization in Regional Engineering College, Durgapur.
Dr. Prosanta Kumar Ghosh Vice President Manufacturing Dr. Ghosh is a B.Sc (Hons) from Burdwan University, M.Sc (Physical Chemistry) & M.Tech (Material Science & Engg.Polymer) from IIT, Kharagpur & Ph.D (Polymer Science) from IIT, Kharagpur having over 24 years of work experience. He started his career with IVP Limited,
and subsequently worked for Rotomac Electricals Limited. Prior to joining Berger he was associated with ICI (India) Limited.
Mr. Subir Saha Vice President - IT Mr. Saha is a B.Stat (Hons.), M. Stat & Diploma in Computer Science from Indian Statistical Institute (ISI), Kolkata having over 32 years of work experience. He started his career with National Informatics Centre and prior to joining Berger was associated CESC Limited.
Mr. Subhashish Das Vice President Corp. HR & Personnel Mr. Das is an M.Com & LL.B from Pt. Ravi Shankar Shukla University, Raipur; PGDPM from National Institute of Personnel Management (NIPM), Kolkata, SIMAP from IIT, Kharagpur and PGDHRD from AIMA & NHRD, New Delhi having over 15 years of work experience. He started his career with Ambuja Cements Limited and prior to joining Berger was associated with the same organization.
Mr. Dinesh Kumar Virmani General Manager - Materials Mr. Virmani is a B.Tech (Chemical) from HBTI, Kanpur, PGDM&S from Bharatiya Vidya Bhavan, New Delhi & MBA from University of Delhi having over 32 years of work experience. He started is career with Asian Paints Limited and subsequently worked for Hoyles Paints Limited, Berger Paints India Limited and Goodlass Nerolac Paints Limited. Prior to joining Berger for the second time he was associated in a self promoted company named Sai Paints Private Limited.