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3 INTRODUCTON Coca-Cola, the product that has given the world its best-known taste was born in Atlanta,Georgia,

on May 8, 1886. CocaCola Company is the worlds leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce nearly 400beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Companys beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and notready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea andcoffee. The Coca-Cola Company began building its global network in the 1920s. Now operatingin more than 200 countries and producing nearly 400 brands, the Coca-Cola system hassuccessfully applied a simple formula on a glo bal scale: Provide a moment of refreshment for a small amount of moneya billion times a day. The Coca-Cola Company and its network of bottlers comprise the most sophisticated andpervasive production and distribution system in the world. More than anything, that system isdedicated to people working long and hard to sell the products manufactured by the Company.This unique worldwide system has made The CocaCola Company the worlds premier soft -drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than anyother consumer product, has brought pleasure to thirsty consumers around the globe. For morethan 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day.The Company aims at increasing shareowner value over time. It accomplishes this by workingwith its business partners to deliver satisfaction and value to consumers through a worldwidesystem of superior brands and services, thus increasing brand equity on a global basis. They aimat managing their business well with people who are strongly committed to the Company valuesand culture and providing an appropriately controlled environment, to meet business goals andobjectives. The associates of this Company jointly take responsibility to ensure compliance with the framework of policies and protect the Companys assets and resources whilst limiting business risks.

4 A BRIEF INSIGHT- THE FMCG INDUSTRY IN INDIA Fast Moving Consumer Goods (FMCG), also known as Consumer Packaged Goods (CPG) areproducts that have a quick turnover and relatively low cost. Consumers generally put lessthought into the purchase of FMCG than they do for other products.The Indian FMCG industry witnessed significant changes through the 1990s. Many players hadbeen facing severe problems on account of increased competition from small and regionalplayers and from slow growth across its various product categories. As a result, most of thecompanies were forced to revamp their product, marketing, distribution and customer servicestrategies to strengthen their position in the market.By the turn of the 20th century, the face of the Indian FMCG industry had changed significantly.With the liberalization and growth of the Indian economy, the Indian customer witnessed anincreasing exposure to new domestic and foreign products through different media, such astelevision and the Internet. Apart from this, social changes such as increase in the number of nuclear families and the growing number of working couples resulting in increased spendingpower also contributed to the increase in the Indian consumers' personal consumption. Therealization of the customer's growing awareness and the need to meet changing requirements andpreferences on account of changing lifestyles required the FMCG producing companies toformulate customer-centric strategies. These changes had a positive impact, leading to the rapidgrowth in the FMCG industry. Increased availability of retail space, rapid urbanization, andqualified manpower also boosted the growth of the organized retailing sector.HLL led the way in revolutionizing the product, market, distribution and service formats of theFMCG industry by focusing on rural markets, direct distribution, creating new product,distribution and service formats. The FMCG sector also received a boost by government ledinitiatives in the 2003 budget such as the setting up of excise free zones in various parts of thecountry that witnessed firms moving away from outsourcing to manufacturing by investing in thezones.

5Though the absolute profit made on FMCG products is relatively small, they generally sell inlarge numbers and so the cumulative profit on such products can be large. Unlike someindustries, such as automobiles, computers, and airlines, FMCG does not suffer from masslayoffs every time the economy starts to dip. A person may put off buying a car but he will notput off having his dinner.Unlike other economy sectors, FMCG share

float in a steady manner irrespective of globalmarket dip, because they generally satisfy rather fundamental, as opposed to luxurious needs.Athe South Indian region. It is predicted that in the year 2010, the FMCG sector will be worthRs.143000 crores. The sector being one of the biggest sectors of the Indian Economy provides upto 4 million jobs. The FMCG sector consists of the following categories: Personal Care - Oral care, Hair care, Wash (Soaps), Cosmetics and Toiletries,Deodorants and Perfumes, Paper products (Tissues, Diapers, Sanitary products) and Shoecare; the major players being; Hindustan Lever Limited, Godrej Soaps, Colgate, Marico,Dabur and Procter & Gamble. Household Care - Fabric wash (Laundry soaps and synthetic detergents), Householdcleaners (Dish/Utensil/Floor/Toilet cleaners), Air fresheners, Insecticides and Mosquitorepellants, Metal polish and Furniture polish; the major players being; Hindustan Lever Limited, Nirma and Ricket Colman. Branded and Packaged foods and beverages - Health beverages, Soft drinks,Staples/Cereals, Bakery products (Biscuits, Breads, Cakes), Snack foods, Chocolates,Ice-creams, Tea, Coffee, Processed fruits, Processed vegetables, Processed meat,Branded flour, Bottled water, Branded rice, Branded sugar, Juices; the major playersbeing; Hindustan Lever Limited, Nestle, Coca-Cola, Cadbury, Pepsi and Dabur Spirits and Tobacco ; the major players being; ITC, Godfrey, Philips and UB

A BRIEF INSIGHT: THE BEVERAGE INDUSTRY IN INDIA In India, beverages form an important part of the lives of people. It is an industry, in which theplayers constantly innovate, in order to come up with better products to gain more consumersand satisfy the existing consumers. FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the rightproduct to the right person. The different ways of segmenting it are as follows: Alcoholic, non-alcoholic and sports beverages Natural and Synthetic beverages In-home consumption and out of home on premises consumption. Age wise segmentation i.e. beverages for kids, for adults and for senior citizensBEVERAGESAlcoholic Non-AlcoholicCarbonated Non-CarbonatedCola NonCola Non-Cola

7 Segmentation based on the amount of consumption i.e. high levels of consumption andlow levels of consumption.If the behavioral patterns of consumers in India are closely noticed, it could be observed thatconsumers perceive beverages in two different ways i.e. beverages are a luxury and thatbeverages have to be consumed occasionally. These two perceptions are the biggest challengesfaced by the beverage industry. In order to leverage the beverage industry, it is important toaddress this issue so as to encourage regular consumption as well as and to make the industrymore affordable.Four strong strategic elements to increase consumption of the products of the beverage industryin India are: The quality and the consistency of beverages needs to be enhanced so that consumers

aresatisfied and they enjoy consuming beverages. The credibility and trust needs to be built so that there is a very strong and safe feelingthat the consumers have while consuming the beverages. Consumer education is a must to bring out benefits of beverage consumption whether interms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevantto the category. Communication should be relevant and trendy so that consumers are able to find anappeal to go out, purchase and consume.The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brandand sales growth in turn to add up to the overall growth of the food and beverage industry in theeconomy.

8 THE COCA-COLA COMPANY In May 1886, Coca Cola was invented by Dr. John Pemberton a pharmacist from Atlanta Georgia.John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard.The name was suggestio n given John Pembertons bookkeeper Frank Robinson. Being a bookkeeper Frank Robinson also had excellent penmanship it was he who first Coca Cola Into

the flowing letters this has become the famous logo of today.The soft drinks were first sold to the public at the soda fountain in Jacobs Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were each day. Sales for that first year added upto total of $ 50. The funny thing was that it cost John Pemberton over $ 70 in expenses, so the firstyear of sales was loss.Until 1905, the soft drinks, marked as a tonic contained extracts to cocaine aswell as the caffeine- rich kola nut.By the late 1890s, Coca Cola was one of Americas most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca Cola Company increased syrup salesby over 400 % between 1890 and 1900.Advertising was an important factor in Pemberton and Candlers success & by the turn of the century , the drink was sold across theUnited States and Canada. Around same time, the company began selling syrup to independentbottling companies licensed to sell the drink. Even today, the US soft drink industry is organizedon this principle.Until the 1960 s both small town & big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon. Often housed in the drug store, the soda fountain counter served as a meeting place for people for all ages. Often combined with lunch counters, the sodafountain declined in popularity as commercial ice cream, bottled soft drinks, & fast foodrestaurant came to the fore.


The heart and soul of enterprise has always been the people. Over the past century, CocaCola people have led the success by living and working with a consistent set of ideals.While the world and company business will continue to change rapidly, respecting theseideals will continue to be essential to their long-term success. Nothing is more important tococa cola success than integrity. This begins with insisting on absolute quality for everyone of its products, and acting with a strong sense of accountability in everything they do. Coca-Cola people have always known that building and nurturing relationships with other people and the world around them is an essential part of their work. No matter how big or complex business becomes, it must always demonstrate complete respect for each other. Asthe world becomes more interconnected, yet more firmly rooted in local pride, recognitionof their interdependence with company stakeholders becomes even more essential. Formula of Coca Cola The exact formula of Coca-Cola is a famoustrade secret.The original copy of the formula isheld in SunTrust Bank' s main vault inAtlanta.Its predecessor, theTrust Company,was theunderwriter for the CocaCola Company'sinitial public offeringin 1919. A popular myth statesthat only two executives have access to the formula, with each executive having only half theformula. The truth is that while Coca-Cola does have a rule restricting access to only twoexecutives, each knows the entire formula and others, in addition to the prescribed duo, haveknown the formulation process. Franchised Production Model The actual production and distribution of Coca-Cola follows a franchising model. The Coca-ColaCompany only produces a syrup concentrate, which it sells to various bottlers throughout theworld who hold Coca-Cola franchises for one or more geographical areas. The bottlers producethe final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) andthen carbonate it before filling it into cans and bottles, which the bottlers then sell and distributeto retail stores, vending machines, restaurants and food service distributors.

11 The Coca Cola Business in India While the Coca Cola Company is a global company with some of the worlds most widely recognized brands, the Coca Cola business in India, as an each country were company operate,is a local business. The beverages are produced locally, employing Indian citizens, the productrange & marketing reflect Indian testes & life styles, and the company is deeply involved in thelife of the local communities in which it operate. Re-entering in Indian Market After a 16 year absence Coca Cola returned to India in 1993. The companys presence in India was commented in November that year in a deal that gave Coca Cola ownership of the nations top soft dr ink brands & bottling n etwork.

12 INVESTMENT, EMPLOYMENT AND ECONOMICS IMPACT Coca Cola India has made significant investment to build & continually improve its business inIndia, including new production facilities, waste water treatment plants, & distribution system &marketing equipment. Drugging the past decades, the Coca Cola system has invested more thanUS $ 1 billion in India. As such Coca Cola is one of the countries top international investors. In2003, Coca Cola India pledged to invest further US $ 100 million in its operations.The Coca Cola business system directly employees approximately 10,000 local people in India.In addition, several indepe ndent studies have documented that, by providing opportunities for local enterprises, the Coca Cola business also generates a significant employment multiplier effect. In India, we indirectly create employment for for more than 1,25,000 people in related industries through our vast procurement, supply & distribuitrion. BOTTLING OPERATION The Coca Cola system in India comprises 27 wholly owned company

bottling operations &another 17 franchises owned bottling operations. A network of 29 contract packers alsomanufactures a range of products for the company.Almost all the goods & services required producing and marketing Coca Cola in India aremade locally, sometimes with the help of technology & skills from the company. The complexityof the Indian market is reflected in the distribution fleet, which includes 10 tone trucks, open bay trademarked tricycles and pushcarts.

15 HINDUSTAN COCA-COLA BEVERAGES PRIVATE LIMITED (HCCBPL) The Company Coca-Cola was the leading soft drink brand in India until 1977, when it left rather than reveals itsformula to the Government and reduces its equity stake as required under the Foreign RegulationAct (FERA) which governed the operations of foreign companies in India. Coca-Cola re-enteredthe Indian market on 26

th October 1993 after a gap of 16 years, with its launch in Agra. Anagreement with the Parle Group gave the Company instant ownership of the top soft drink brands of the nation. With access to 53 of Parles plants and a well set bottling network, an excellentbase for rapid introduction of the Companys International brands was formed. The Coca -ColaCompany acquired soft drink brands like Thumps Up, Gold spot, Limca, Maaza, which werefloated b y Parle, as these products had achieved a strong consumer base and formed a strongbrand image in Indian market during the re-entry of Coca-Cola in 1993.Thus these productsbecame a part of range of products of the Coca-Cola Company.In the new liberalized and deregulated environment in 1993, Coca-Cola made its re-entry intoIndia through its 100% owned subsidiary, HCCBPL, the Indian bottling arm of the CocaColaCompany. However, this was based on numerous commitments and stipulations which theCompany agreed to implement in due course. One such major commitment was that, theHindustan Coca-Cola Holdings would divest 49% of its shareholding in favor of residentshareholders by June 2002.Coca-Cola is made up of 7000 local employees, 500 managers, over 60 manufacturing locations,27 Company Owned Bottling Operations (COBO), 17 Franchisee Owned Bottling Operations(FOBO) and a network of 29 Contract Packers that facilitate the manufacture process of a rangeof products for the company. It also has a supporting distribution network consisting of 700,000retail outlets and 8000 distributors. Almost all goods and services required to cater to the Indianmarket are made locally, with help of technology and skills within the Company. The complexity

16of the Indian market is reflected in the distribution fleet which includes different modes of distribution, from 10-tonne trucks to open-bay three wheelers that can navigate through narrowalleyways of Indian cities and trademarked tricycles and pushcarts. Think local, act local , is the mantra that CocaCola follows, with punch lines like Life ho toaisi for Urban India and Thanda Matlab Coca Cola for Rural India. This resulted in a 37% growth rate in rural India visa-vie 24% growth seen in urban India. Between 2001 and

2003, theper capita consumption of cold drinks doubled due to the launch of the new packaging of 200 mlreturnable glass bottles which were made available at a price of Rs.5 per bottle. This new market accounted for over 80% of Indias new Coca -Cola drinkers. At Coca-Cola, they have a longstanding belief that everyone who touches their business should benefit, thereby inducing themto uphold these values, enabling the Company to achieve success, recognition and loyaltyworldwide. FIGURE: LOCATIONS OF COBO, FOBO & CONTRACT PACKAGING IN INDIA COBOFOBOCONTRACT PACKAGING

17 ORGANIZATION STRUCTURE OF COCA-COLA FIGURE : ORGANIZATION STRUCTURE IN COCA-COLA, INIDA Chief Executive OfficerVice President Supply ChainChief Finance OfficerHuman Resource DirectorVice President BSGRegional Vice President (North)Regional Vice President (Central)

20 THE VALUE OF BRAND Packaging is always going to have a huge impact on brand awareness and expansion. NevilleIsdell, The Coca-Cola Company, outlines his manifesto for growth and shows

that, even for thebiggest players in manufacturing and retail, the quest for value is relentless.The Coca-Cola Company's 'Manifesto for Growth' is the operating framework. The companyhave established to return The Coca-Cola Company to sustainable growth in the future, withspecific and measurable goals for people, their portfolio of brands, their partners, the planet and,of course, profit. In short, the company has a clear path forward. And their call to action is madewith humble confidence which recognises that they have sometimes acted with arrogance inthe past, vis--vis the market and their customers. "Price is what you pay, value is what you get." Retailers and food and beverage companies need each other more than ever before. As retailerslook for ways to distinguish themselves in the eyes of consumers, they need good, strong brandsto help bring shoppers through the doors and improve the shopping experience. And as tastescontinue to fragment and consumers become more demanding, food and beverage companiesneed insights about shoppers that only retailers possess.Ultimately, what is needed is a partnership between food and beverage companies and retailers to jointly improve companys understanding of, and connection with, consumers.

21 THE COCA COLA AS A BRAND Consumers often prefer products that have a strong, positive image. An important ingredient of this image will be the associations that are evoked in the mind of the consumer. The 'brandpersonality' is what people think and feel, consciously and subconsciously, about a companyidentity or product and is described the same way as we would a person.It is necessary to create the right image i.e. one that closely matches consumers' feelings andexpectations of what the product should be like. Marketing managers try to build on associationsbetween products and other aspects of life. Sponsorship is one way of building these brandassociations.Sponsorship involves providing financial support, creative input, media support, and experienceto an important event or activity organised by another party. In return, the company receives apublic opportunity to be seen to support and be associated with an event, activity or person.Sponsorship is a crucial part of a public relations strategy because it is possible to reach a targetaudience with a specific message.

22 BRAND POSITIONING 'Coca-Cola's' brand personality reflects the positioning of its brand. The process of positioning abrand or product is a complex managerial task and must be done over time using all the elementsof the marketing mix. Positioning is in the mind of the consumer and can be described as howthe product is considered by that consumer. When researching the positioning of a product,consumers are often asked how they would describe that product if it were a person. The purposeof this is to develop a character statement. This can ensure that consumers have a clear view of the brand values that make up the brand personality, just like the values and beliefs that make upa person. Many people see 'Coca-Cola' as a part of their daily life. This affinity between thebrand and the consumer leads to a high degree of loyalty and makes the purchasing decisioneasier. Brand positioning guides 'what' will be communicated in the company's advertising, whilethe character statement guides 'how' a message should be delivered or put across.

extensive information about the position of companys brand in rural jaipur. 2 23 SPONSORSHIP AND MARKETING The Marketing Mix is the name placed on the '4Ps' of marketing: Product, Place, Price, andPromotion. It is this fourth element, Promotion, which is focused by Coca Cola. This involvescommunicating the benefits of a product to increase sales and ultimately profits. There are four main methods of promoting the benefits of a brand.AdvertisingPersonal SellingPublic Relations & Sponsorship (PR)Sales PromotionThe combination of these four methods constitutes the Promotion Mix. Public Relations is aboutcommunicating with the media to create good publicity for a firm or its products. The media thencommunicate these activities to the public.Public Relations one of the marketing department's functions is to manage public relations andmaintain a positive and beneficial

image of the firm's policies and products. The aims of thePublic Relations Manager liaising with the marketing function are to: Make the public aware of the existence of the firm and maintain the good nameand image of 'Coca-Cola' by issuing press releases, organising news conferencesAnd informing the public about the firm's activity. Maintain goodwill amongst the public for the company. Goodwill is the likelihoodthat the existing customer will return and can be equated with brand loyalty. Brandloyalty occurs when customers repeat-purchase a particular branded product on aregular basis. 'Coca-Cola' has a high level of brand loyalty. When you want a drink do you automatically pick up a bottle of 'Coca-Cola

24 BRAND VALUE IN INTERNATIONAL EVENTS Coca-Cola's powerful brand personality has become a vehicle for promotion in its own right,sponsoring many events both on a global and local level. The company has long been associatedwith global events such as The Olympic Games, The FIFA World Cup, Rugby World Cup andSpecial Olympics. Coke has also been linked to world fairs and national exhibitions since 1905.With the Olympics blossoming in popularity and complexity, increased attention has been turnedto serving the growing crowds and to supplying the needs of the athletes and organisingcommittees. In many countries where Olympic associations lack full government sponsorshiplocal bottlers of 'Coca-Cola' donate funds to aid potential Olympians as the partnership of 'Coca-Cola' and the Olympics continues to grow.'CocaCola' was the official sponsor of the Olympics 2000 Games held in Sydney maintaining anunbroken presence at the games since 1928. The company has already contracted to sponsor boththe Summer and Winter Games through to 2008.'Coca-Cola' was the official global sponsor of the Special Olympics held in Ireland in 2003 (thiswas the first time the games had been hosted outside the US). As the Olympic Movement'slongest-standing corporate partner, 'Coca-Cola' has aided the evolution of games together withmore than 190 National Olympic Committees assisting thousands of athletes in the irtraining.

25 BUSINESS OVERVIEW Coca Cola, the worlds most famous brand completing 121 st year of its existence on 8 th Maythis year. Today the Company is an unquestionable leader in the world business of non alcoholic beverages. Coca Cola is the worlds largest selling soft drink & arguably the most successful product ever marked in the history of commerce. More than one billion serving of Coca Cola products are consumed everyday around the world in more than 200 countries.In India, Coca

Cola operates through the Coca Cola India Division Office situated atGurgaon near New Delhi. Hindustan Coca Cola Beverages Pvt. Ltd. is the fully ownedsubsidiary of the Coca Cola India which runs a number of bottling plants all over India.Hindustan Coca Cola Beverages Pvt. Ltd., Varanasi is one of the key unit in East U.P. Thisunit is situated at approximately 18 KM from the city and 40 KM from the nearest airport of Varanasi. The unit has a single bottling line of 600 bottles per minute capacity. Almost all brandsof Coca Cola Company, prominent amongst them, Coca Cola, Thums Up, Sprite, FantaKinley Soda etc.., are manufactured here. The sizes of packaging vary from 200 ml, 250 ml, and300 ml to 1 liter capacity. Returnable glass bottle (RGB) is the only package used. Glass bottlesare handled in plastic reusable crates. Thus there is no any significant environment impactbecause of packaging.The raw materials are used are Water, Sugar, Concentrate & Carbon Di Oxide Concentrateplant near Pune supplies the Concentrate to this bottling unit.The wasted generated during the manufacturing process are mainly waste water & non hazardous solid waste in saleable and non saleable category. Saleable waste includes brokenglass, plastics , papers, gunny bags, metal scrap & other miscellaneous waste. Obviously thesaleable waste is recycled or

reused as raw material to businesses and industrial activities and hasno adverse environmental impact. Non saleable waste consists of biological ETP Sludge, usedcarbon, garbage and canteen waste etc.

26 Manufacturing Process: The Coca Cola are committed to manufacture our products with utmost care and with quality attop priority which makes it the world leader in soft drink industry. Following is an over view of the stringent processes adopted in manufacturing before our quality product reaches finally toour proud consumers. Water Treatment: The company at HCCBPL Varanasi follows a batch treatment process for water treatment whichincludes coagulation & flocculation. The method ensures disinfection and setting of all macroimpurities and thereafter it is pa ssed to sand, carbon filters to remove off odor, off color, off taste& thus it is strictly bought in line with the WHO requirements. We are also using state of the art micron filtration process where the water is filtered up to the extent of 1 micron before it is fedto the process.This extensive treatment of water under strict monitoring & sampling for quality leads to purehygienic water with the highest quality meeting the Coca Cola standards. Syrup Preparation: Coca

Cola uses the highest quality of sugar which is controlled & ensured by it s stringentprelaid standards, which serves as the strict criteria before acceptance of a lot. To ensure highquality of syrup, it is subjected to hot treatment wherein it is given a contact time with hyflo andcarbon at elevated temperatures. It is then passes through a filter press which removes the carbonparticles and other impurities before it declared fit for Concentrate mixing.In the ready syrup tank the predefined quantity of Concentrate is mixed to the simple syrup invery strict hygienic conditions to yield final syrup.

27 Container Washing: Container washing has been identified as one of the major critical control point in the entire manufacturing process & thats the reason that company has laid some of the very stringent & foolproof systems which ensures Coca Cola product to be of the highest quality & reflects our commitment towards delivering the best in class product to the consumers.The bottles received from the market are loaded on the conveyor by the uncasing machine andthe arrays of unwashed bottles

passes through the four pre wash inspection, stations whichensures removal of rusty neck bottle excessively dirty bottles, bottles carrying foreign matter,foreign bottles. And thus the good bottles posses into the bottle washing machine which usesintensive mechanical & chemical processes to clean and disinfect the bottles thoroughly andensure that the bottles to be ready for filling. However as an additional safety, there is again apost wash inspection station comprising of 4 sub stations, which ensures removal of the chipnecked bottles & suspected bottles from the lot. Thus the bottles are subjected to series of stringent inspections before it is fed to the filler for filling.Specifications.It is carried out by an Italian Machine MOJONNIER. Filling & Crowning: The chilled carbonated beverage fed by the MOJONNIER is filled into the bottles through arotary machine named FILLER. The bottles are immediately crowned by crowner (adjacent tothe filler ) and thereafter the bottles passes through the Date Coding machine which enable theconsumer to be 100 percent sure of consuming a perfectly safe & fresh product. Final Inspection: After date coding, there is once again a final inspection station where light inspectors remove alllow or high filled bottles and permit only the saleable product to pass through for casing to thecaser machine.

28 Managing the waste water: Production lines generate waste water from bottle washers, Syrup & Filler rooms. Entire wastewater generated is treated at Waste Water Treatment Plant and discharged through an 800 meterslong pipeline specially laid to discharge treated waste water away from inhabited areas. Part of this water is being used for gardening purposes within the plant premises. Market and Customers: Once the finished product is ready it is transported to distribution centers and then to retailoutlets by way of route trucks. The consumers buy the soft drinks from the retailer outlets. Theempty bottles are simultaneously collected by the distribution channels at the time of dispensingthe finished product. Suppliers and Other Business Partners: Other than water and concentrate, bottling operation requires Sugar, CO2, bottles, crates andother miscellaneous material. The Coca Cola India Division has a Supplier authorizationprogram where suppliers are authorized Based on a defined criterion. Environmentalconsiderations are amongst the critical of these criterions. Employees, Plant and Machinery :The no. of total unit employees is approximately 113 in summer season, which is a peak seasonfor sale of soft drinks. The plant works for three shift operation round the clock.The overall educational level of the employees is good. Obviously, they have a good expertise inwater treatment & purification processes. Extensive in house training programs are conducted

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