ACKNOWLEDGEMENT

I am thankful to management of Friendz Exhibition Promotion Pvt ltd, a complete education fair company limited for granting the permission, corporation and valuable information for completion of this project 9th Infra Educa 2011 Last but not the least; I would like to say thanks to my faculties at the Institute for giving me their constant support and encouragement in completion of my project.

Tapasya Prajapati MBA 2nd Sem. Roll no : Jiwali University Institute : Prestige Institute of Management Gwalior

PREFACE
The competition in the education exhibition sector is highly volatile in nature. Over the decade only government undertaking company was operating in India but with the opening up of the economy several new players like private sector & multinational education Exhibition Company entered in Indian horizon. In the giving project I made a comparative analysis of glimpse & advantages among exhibitors. Comparing their features & services one hand & also done a research. On the basis of my Direct Interaction, involvement and networking I have made this project highlighting the company attributes, Fairs, Exhibitor and visitors record in the field of education and have described the entire project with the help of SWOT analysis, comparisons, graphs, pie charts.

CONTENTS OF TABLE
AKNOWLEGEMENT PREFACE CONTENTS OF TABLE EXECUTIVE SUMMARY OF THE PROJECT COMPANY PROFILE PRODUCT POLICIES PRODUCT PORTFOLIO SWOT ANALYSIS COMPETITIVE ANALYSIS WITH OTHER EVENT ORGANIZER RECOMMENDATONS AND SUGGESTION LEARNINGS BIBLOGRAPHY 48 48 49 50 1 2 3 4 5 11 17 47

EXECUTIVE SUMMARY
Infra Educa, The voyage from 2003 to 2011 has observed huge enrichment in the level and content of the event in every subsequent year of its origin. Infra Educa has constantly received an overwhelming response from the exhibitors, visitors and the media and has set new records and standards in the industry A market survey was done on Infra Educa-2011, the Ninth in series which will showcase the view of education horizon and industry. It will provide an insight into current subjects and courses available to new generation students and throw light on various schemes and programmed being offered by national and international agencies as well government departments. Different questions regarding to promote institute, colleges, public & private banks, training Institutes, Government Policies etc were asked. The areas covered up in this survey were Noida, Ghaziabad & all over India. The report contains details of different education fairs, which are in healthy competition with 9th Infra Educa-2011.

COMPANY PROFILE THE PROMOTERS

Friendz Exhibitions & Promotions Pvt. Ltd. (FEP) is formed by a group of young, dynamic and professional event organizers; They have an extremely successful track-record of organizing international exhibitions and global business summits; These have proved highly beneficial for the exhibitors and the visitors alike in the spheres of business-generation, new customer contact and export tie-ups with overseas companies. FEP have since opened Regional Offices at Jaipur and Dehradun.

OUR CORPORATE OBJECTIVES ARE

Highlight the progressive face of the Indian economy in every sphere. Provide a common platform for global technology update, tie-ups and collaborations. Promote the investor friendly face of the Indian economy and increase exports.

Bring buyers and sellers together for the benefit of international business and explore possibilities of transfer of technical know-how. Set up training institutes and give scholarships for higher and specialized training.

To bridge gap between Research & Development and its Industrial Applications by organizing Seminars, World Standard International Exhibitions, Conferences etc.

STRATEGIC EDGE
Since all our events have a global perception, the overseas spearheads are at our seminars to disseminate the latest technology-arrivals in their country. We spread the message that Indias potential partners abroad should seek the Indian Advantage as a solutions-hub, a remote service-provider, a base in Research and Development, Manufacturing, Joint-venture partner and to explore commercial spin-off potential in new technologies.

PUBLIC RELATIONSHIPS AND GOVERNMENT LIAISON

Government liaison is an essential part of our activity and our interactions with the Central and State Governments at all levels are continuous and meaningful. We work closely with Ministries and Govt. Departments from Commerce and Industry, Health and Family Planning, Ministry of Communications, Food Processing, Ministry of Petroleum and Chemicals, Ministry of Agriculture, Ministry of Science and Technology to Ministry of Finance, Ministry of Woman and Child Development etc. This helps us to monitor developments and keep abreast with the policy changes, regulatory framework and other crucial decisions and all other issues critical to corporate decision-making. We are successful at obtaining governmental support for our clients to provide facilitation services in implementation of their projects. We assist Indian companies in the matter of technology transfer, collaboration, to search suitable overseas collaborators and doing match-making between Indian and overseas partner.

OUR THRUST IN EXCELLENCE

Our predominant dedication in fostering corporate-business through Exhibitions and Seminars has elevated us to a position of corporate excellence both in terms of Trust and Relationship Management with all our customers who always join us in our events due to constant business-generation. We have a team of highly dedicated professionals whose main core-competence among other quality is to target ethics in our business.

WIDER REACH
FEP is all set to emerge as a key player in event management and exposition business. It is also planning to enter into strategic alliances with key global players in the arena of event management & exposition networks for wider reach. The day is not very far when projection of various corporate success stories will be lighted up by the innovative flair of FEP. Strategically positioned at this juncture in the evolution of exhibitions industry, it looks up to brighter future with more strategic and widespread roles in Today Global Economy.

OTHER ACTIVITIES
In addition to National / International Exhibitions and Business summit seminars and workshops, FEP also organize and conducts Star Nites, Advertising & Corporate Films, Theme Parties, Beauty Pageants, Fashion Shows, Cultural Shows, Consultancy Services and give advise, guidance and assistance to Indian and overseas companies in promoting their business, joint ventures and business tie-up cooperation.

OUR PAST EVENTS & SUCCESS STORY

S.No. 1. 2. 3. 4. 5. 6. 7.

Exhibition Good Life Show Culinary Art Show Fashion Shows Infra Educa Infra Medica 2003 Agri Food Tech Expo 2003, Good Life Show II Infra Comm India 2003

Seminars 1. Sansa Award 2. Seminar on Women Entrepreneurship at Taj Palace Hotel, New Delhi 3. Seminar on Education & Career Opportunities 4. International Conference & Seminar on Medical Industry 5. International Conference & Seminar on Information Technology, Communications & Media 6. International Conference & Seminar on Research & Development Industries 7. Seminar on Higher Education, BPO & Career opportunities International Conference on Tourism International Conference on IT & Communications Seminar on Education on Career Opportunities Seminar on Education on Career Opportunities Seminar on Education on Career Opportunities Seminar on agriculture, Hotel Pacific, Dehradun 9. Seminar on Women Empowerment Women Empowerment in India an overview A social study, is gender biasedness Dwindling? An International Exhibition

Date & Place 20-25 March 2003 22 March 2003 at Pragati Maidan 27-29 June 2003 at Pragati Maidan 28-30 August 2003 at Pragati Maidan 26-28 September 2003 at Pragati Maidan 11-13 December 2003 at Pragati Maidan 15-17 April 2004 at Pragati Maidan 25-27 June 2004 at Pragati Maidan 6-8 October 2004 at Pragati Maidan 9-11 December 2004 at Pragati Maidan 17-19 June 2005 24-26 June 2005 2-3 July 2005 7-11 December 2005 at Dehradun 27th March to 2nd April 2006 at Dehradun

8 9. 10. 11. 12. 13. 14. 15. 16.

Infra R&D India 2004 2nd Infra Educa 2004 Infra Tourism 2004 Infra Comm India 2004 3rd Infra Educa 2005 Jaipur 3rd Infra Educa 2005 Delhi 3rd Infra Educa 2005 Chandigarh Destination Uttranchal 2005, Dehradun 2006 Women Empowerment Stepping Towards Recognition

17.

4th Infra Educa 2006 Ranchi

24-25 May 2006

18. 19. 20. 21. 22. 23. 24.

4th Infra Educa 2006 Jaipur 4th Infra Educa 2006 Delhi 2nd Infra Media 2006 5th Infra Educa A Complete Education Event 5th Infra Educa 2007 Rajasthan Infrastructure Development Expo 2008 Real Estate and Infrastructure Show 6th Infra Educa 2008 6th Infra Educa 2008 6th Infra Educa 2008 6th Infra Educa 2008 2nd Destination Uttrakhand 2008 Vision Haryana 2009 7th Infra Educa 2009 7th Infra Educa 2009 7th Infra Educa 2009 7th Infra Educa 2009 8th Infra Educa 2010

& Seminar on Career opportunities An International Exhibition & Seminar on Career opportunities An International Exhibition & Seminar on Career opportunities An Intern ational Exhibition on Medical Equipments A Complete Education Event A Complete Education Event An Infrastructure Show with State Govt. An Real Estate, Building Material and Construction equipments show with State Govt. A Complete Education Show A Complete Education Show A Complete Education Show A Complete Education Show An Infrastructure Event with State Govt. A Mega Exhibition A Complete Education Show A Complete Education Show A Complete Education Show A Complete Education Show A Complete Education Show

2-4 June 2006 16-18 June 2006 at Pragati Maidan 8-10 December 2006, Delhi 5-6 May 2007 at Jaipur Rajasthan 16-17 June 2007 at Pragati Maidan, New Delhi 18-19-20 January 2009 18-19-20 January 2009

25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.

10-11 May 2008, Gwalior, Madhya Pradesh 24-25 May 2008, Jaipur, Rajasthan 31st May and 1st June 2008, Hissar, Haryana 14-15 June 2008 Pragati Maidan, New Delhi 18-19-20 October 2008, Hotel Pacific Dehradun, Uttrakhand 5-8 March 2009, Hissar, Haryana 17-18 May 2009 Patna, Bihar 23-24 May 2009 Jaipur, Rajasthan 20-21June 2009 Pragati Maidan, New Delhi 4-5 July 2009 Chandigarh, Punjab 29-30 May 2010, Pragati Maida, New Delhi

36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46.

8th Infra Educa 2010 8th Infra Educa 2010 8th Infra Educa 2010 1st Vision Jammu & Kashmir 2010 2nd Vision Rajasthan 2010 9th Infra Educa 2011 9th Infra Educa 2011 9th Infra Educa 2011 9th Infra Educa 2011 9th Infra Educa 2011 9th Infra Educa 2011

A Complete Education Show A Complete Education Show A Complete Education Show A Mega Exhibition & Seminar Rajasthan Infrastructure Development Expo 2010 A Complete Education Show A Complete Education Show A Complete Education Show A Complete Education Show A Complete Education Show A Complete Education Show

12-13 June 2010, Patna, Bihar 15-16 June 2010 Ranchi, Jharkhand 3-4 July 2010 Jammu, J&K 9-12 December 2010, Jammu, J&K 18-20 February 2010, Rajasthan, Jaipur 14-15 May 2011 Patna, Bihar 18-19 May 2011 Ranchi, Jharkhand 28-29 May 2011 Pragati Maidan, New Delhi 4-5 June 2011 Guwahati, Assam 18-19 June 2011 Agra, Uttar Pradesh 2-3 July 2011 Hisar, Haryana

PRODUCTS POLICIES

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Friendz Exhibitions has a wide array of exhibition plans that have been designed with the philosophy that different sectors are bound to have differing exhibition needs. The ideal of 9th Infra Educa-2011 show is the awareness of International / National educational Institutes, Colleges & Universities in higher education .The stalls displayed will offer a variety of Career options, Financial Schemes, Government schemes and policies offered for the young aspirants willing to Study abroad.

What is the Infra Educa?

The biggest education fair with more than 200 reputed Universities, Institutions all over India & Abroad .

Why Infra Educa?

Infra Educa is a platform for students and institutes to interact, provide counseling admissions details, Financial Schemes, & promote the college. It is a helpful for student and colleges also. It helps the student to choose a better college and helps you choose the better future . Ever thought about why Exhibitors should participate in Infra Educa. High priority to Education sector by the Government of India Advanced infrastructure Rapid up gradation of facilities in Educational Institutes Rising demand for quality Education A vast talent pool Business Process Outsourcing Sector Low Cost Technical Education in India Bank Loans for education.

Who will participate as Exhibitors?

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International Universities and Programmers

International Universities Advanced Programmes TOFEL, GMAT, GRE, Visa and Travel Agencies Boarding and Lodging Services On-line Universities Consultants Loans and Scholarships

Higher Education and specialized courses.

Agriculture Institutes and Research Center Engineering Colleges Management Institutes Medical & Dental Colleges Para Medical Courses Marine Engineering Aeronautical Maintenance Technology Automobile Engineering Architecture Schools Geological Institute Bio-technology Institute and Research Laboratories

Financial Institution & Banks

Basic Criteria For Educational Loans Agencies and Banks which offer scholarships Loans Loan Policies Other services and schemes

Professional Courses, Management Institutes & Engineering Colleges

Event Management Hotel Management Air Hostess and Hospitality Management Mass Communication & Technology Modeling & Acting Courses Fashion Designing and Technology DJ and Anchor ship
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Travel Management Holiday Packages CA / CS/ ICWA Law Insurance services Language Courses Academy for Interior & Outdoor Designing Journalism Real Estate Sports & Recreation

Computer Education and Technical Institutes.

Multinational Organization & Consultants Software Developers IT Based Courses BCA / MCA / BCS On-line Universities Business Process Outsourcing Computer Hardware and Software manufacturers & suppliers Government Certification Agencies Creativity Courses Desktop and Laptops Educational Software & Hardware Mobile Phones and Digital cameras / camcorders Computers, Scanners, Plotters and Printers, CD, Cassettes, Audio Visual Equipments E-education tools, kits etc And many more related to ICT segments

Who can visit this Infra Educa?

Scientists Academicians

Students , Parents and

Teachers

Representatives of Tutorial Colleges Representatives of State Councils Representatives of Various Professional Career Consultants & Advisors

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 Representatives of Overseas Institutions Representatives of Books & Publishing Houses Education Consultants Representatives of Schools Government Officials / Decision Makers Members from various Educational Boards Representatives of Vocational Institution

Visitors Profile
Government Officials / Decision Makers Members from Various Educational Boards, Institutions and Industry Representatives of State Councils Representatives of Vocational Institutions Representative of Various Professional Institutions and Colleges Scientists and Academicians Education Consultants Representatives of Tutorial Colleges Representatives of Schools Child Development & Care Specialists Psychologists and Psychoanalysts E-infrastructure Equipment Purchasers Consultants and Advisors Venture' Capitalists Career Consultants Representatives of Overseas Institutions Financial and Investment Promotion Institutions Students, Parents and Teachers

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 Representatives of NGOs and Child Welfare Organizations Representatives of Books & Publishing Houses

Publicity & Promotions

Infra Educa 2011 uses an extensive promotional strategy to attract an exodus of visitors. An excellent media mix is used to reach out to the right target audience.

Outdoor Publicity
Mobile van Over road signage Hoardings and Kiosks Scooter stepping covers & banners Road Shows

Electronic Media
Television coverage Radio Announcements Cable ads

Print Media
Trade journals, Magazines & Newspapers Ads

Other Mediums
Catalogues Direct Mailers Brochures and Flyers E-mail messages Web Pages Telemarketing

Above activities are supported with our specialized PR drive & Press releases How is Infra Educa useful for Exhibitors?
Reorganization at National Level as well as International level. The Educational Institutes who will be at the Exhibition will recruit the Students for admissions on the spot. Seven Nationalized banks for tie- ups with the institutes for providing loan arrangements to the aspiring students. Platform to meet to the Corporate HR. Heads and corporate Tie- ups.
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 Interaction with govt. of India autonomous bodies for providing financial assistance and guidance for the development of world class labs. in the respective areas. Interaction with accreditation agencies of Govt. of India.

Perfect Platform to meet the delegates from various embassies

ventures.

for university tie ups and joint

Interaction with Local Agents and personnels, participants for the Representation of the Institution

A low cost affair with high mileages.

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PRODUCT PORTFOLIO

VENUES FOR 9TH INFRA EDUCA 2011 PATNA BIHAR TARAMANDAL 14TH & 15TH MAY 2011 RANCHI JHARKHAND HOTEL CAPITOL HILL 18TH & 19TH MAY 2011 DELHI NEW DELHI PRAGATI MAIDAN - 28TH & 29TH MAY 2011 GUWAHATI ASSAM HOTEL RAJMAHAL - 4TH & 5TH JUNE 2011 AGRA UTTAR PRADESH HOTEL MARINA 18TH & 19TH JUNE 2011 HISAR HARYANA SURYA CELEBRATIONS 2ND & 3RD JULY 2011

17

Advantages to the Institute

Recognization of the Institute at National Level as well as International level. Perfect Platform to meet the delegates from various embassies, Representatives from International Universities for university tie ups and joint ventures ; The Educational Institutes who will be at the Exhibition will recruit the Students for admissions on the spot. Nationalized banks for tie- ups with the institutes for providing loan arrangements to the aspiring students. Platform to meet to the Corporate HR. Heads and corporate Tie- ups. Interaction with govt. of India autonomous bodies for providing financial assistance and guidance for the development of world class labs. & other infrastructure in the respective areas. Interaction with accreditation agencies of Govt. of India. A low cost affair with high mileages.

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Infra Educa 2011: A Glimpse:

Major Universities like Guru Gobind Singh Indra-Prastha University, Delhi , Kurukshetra University, Manav Rachna International University, Guru Jambeshwar University, M. D. University, International Universities and Colleges like Michigan State University, Dubai Aerospace University, Indo Finnish Russian Cross Border University, St. Andrews University, RACUS, Bournemouth University More than 150 Engineering & Management leading colleges as well; Seven Nationalized banks participated with full strength including PNB, SBI, Union Bank, SBBJ, OBC, Canara Bank, Allah bad bank for tie- ups with the institutes for providing loan arrangements to the aspiring students . Govt. Departments like Mission Reach, TIFAC, CSIR, DOEACC , Ministry of Science and technology , DBT, Craft development Institute, Ministry of Earth Sciences, Punjab InfoTech, CIPET, CFTI, India Tourism And many more. Renowned Career Counselor Jatin Chawla, CCD ,

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Various Types Of Brand Promotion Through Sponsorship of the event GOLD SPONSOR
Rs.3,50,000/-

Sponsorship Package

FACILITIES OFFERED The Organisation will be designated as GOLD SPONSOR for exhibition 9th INFRA EDUCA 2011. This will be mentioned in all our Press advertisements, publicity materials, corporate communications etc. The Organisation will be provided with a Constructed Area : 36 Sq. mtrs. for displaying the exhibits. Press conference of the sponsors Chairman / MD/CEO a few days prior to the show will be conducted. Due acknowledgement will be provided to the sponsor by way of logo on: Letter Heads of Infra Educa. Brochures of Infra Educa. Posters / Advertisements of Infra Educa in Trade Magazines. Exhibitors Guide of Infra Educa Logo of the Sponsor in advertisements in the leading Newspapers. TV Interview in a popular Channel will be organised with the Director of the Company and will be aired during the event. Any other benefits mutually agreed upon will be incorporated in this sponsorship. Due acknowledgement by way of sponsors logo will be provided on the main arch at the entrance of Infra Educa Exhibition. The sponsor will be provided a two page corporate profile in the Exhibitors Guide. Ten Banners of sponsor will be displayed at the venue of Infra Educa exhibition (Banners to be

20

provided by the sponsor).

SILVER SPONSOR
Sponsorship Package Rs.3,00,000/-

FACILITIES OFFERED The Organisation will be designated as SILVER SPONSOR for exhibition 9th INFRA EDUCA 2011. This will be mentioned in all our Press advertisements, publicity materials, corporate communications etc. The Organisation will be provided with : 9 Sqr. Mtr. stall at each place in Patna, Jaipur, Delhi & Jammu Press conference of the sponsors Chairman / MD/CEO a few days prior to the show will be conducted. Due acknowledgement will be provided to the sponsor by way of logo on: Letter Heads of Infra Educa. Brochures of Infra Educa. Posters / Advertisements of Infra Educa in Trade Magazines. Exhibitors Guide of Infra Educa Logo of the Sponsor in advertisements in the leading Newspapers. TV Interview in a popular Channel will be organised with the Director of the Company and will be aired during the event. Any other benefits mutually agreed upon will be incorporated in this sponsorship. Due acknowledgement by way of sponsors logo will be provided on the main arch at the entrance of Infra Educa Exhibition. The sponsor will be provided a two page corporate profile in the Exhibitors Guide. Six Banners of sponsor will be displayed at the venue of Infra Educa exhibition (Banners to be

21

provided by the sponsor).

INFRA EDUCA 2011 9th in Series

International Exhibition & Seminar SPACE BOOKING FORM Name of Company Address

City Telephone Fax E-mail Contact Person Please tick the following for your booking: 14-15 May, 2011 Patna (Bihar) 18-19 May, 2011 Ranchi (Jharkhand) 28-29 May, 2011 Pragati Maidan Stall Rates Rs.9,000/- per sqr.mtr. Area to be booked 6 sqr.mtr. 9 sqr.mtr. 12 sqr.mtr. 6 sqr.mtr. 9 sqr.mtr. 12 sqr.mtr. 6 sqr.mtr. 9 sqr.mtr. Designation (1) (2) Mobile

Pin

Total Amount Rs.54,000/Rs.81,000/Rs.1,08,000/Rs.54,000/Rs.81,000/Rs.1,08,000/Rs.60,000/Rs.90,000/-

Rs.9,000/- per sqr.mtr.

Rs.10,000/- per sqr.mtr.

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(New Delhi) 4-5 June, 2011 Guwahati (Assam) 18-19 June, 2011 Agra (Uttar Pradesh) 2-3 July, 2011 Hisar (Haryana) Rs.9,000/- per sqr.mtr.

12 sqr.mtr. 6 sqr.mtr. 9 sqr.mtr. 12 sqr.mtr. 6 sqr.mtr. 9 sqr.mtr. 12 sqr.mtr. 6 sqr.mtr. 9 sqr.mtr. 12 sqr.mtr.

Rs.1,20,000/Rs.54,000/Rs.81,000/Rs.1,08,000/Rs.54,000/Rs.81,000/Rs.1,08,000/Rs.54,000/Rs.81,000/Rs.1,08,000/-

Rs.9,000/- per sqr.mtr.

Rs.9,000/- per sqr.mtr.

* Service Tax 10.3% extra Fascia Name _____________________________________________________________ Amount: [1] Delhi ___________[2] Agra_____________ [3] Patna________________ [4] Ranchi____________________[Hisar] ________________________ Total Amount _________________________ Amount Paid _______________________ Cheque / Demand Draft No. _______________________Dated ___________________ Balance Amount ______________________ To be paid on _______________________ Authorised Signatory ______________________________________________________ Seal of the Company ______________________ Date ___________________________ Note: All DDs/Cheques to be issued in the name of Friendz Exhibitions & Promotions Pvt. Ltd.

BASIC FACILITIES
CONSTRUCTED STALL Complimentary Facilities per stall BARE SPACE Complimentary Facilities: ON PAYMENT BASIS

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A. One table

A. General security & fire protection of exhibition space B. Two chairs B. Cleaning of traffic lanes, passages and open spaces inside exhibition premises except exhibitors stall C. Three spot lights D. Your Company profile in exhibitors guide. D. 1 plug point of 5 Amp. Rating 230 E. Name board on Fascia. volts/ 50 hz E. General security & fire protection of Exhibition space F. Cleaning of traffic lanes, passages Minimum area to be booked will and open spaces inside exhibition be 27 sq. mtrs. premises except exhibitors stall G. Your Company profile in exhibitors Guide H. Name board on Fascia.

A. Extra Table: Rs. 300/B. Extra Chair: Rs. 200/-

C. Lunch & Tea: Rs. 100/- per day per person

Rules & Regulations

Friendz Exhibitions & Promotions Pvt. Ltd. reserve all rights in connection with 9th Infra Educa 2011. In the event of any of the shows, as listed in the brochure, not being held on the scheduled dates or place or even cancelled due to circumstances beyond the control of Organisers, the participants will be compensated only to the extent of the participation fee deposited with the Organisers. No refund on cancellation of booking. Organisers reserve the right to cancel booking of a defaulting party. Allocation of space / allotment of booth(s) will be done on First- Come- First- Served basis and against full Payment in Advance only. Booth allocation will be done by the Organisers to meet the exhibitors preference to the extent possible. However, the Organisers reserve the right to change the location of any exhibitor prior to the commencement of the Exhibition and decision of the Organisers shall be final and binding on the exhibitor. Booth will neither be transferable, nor will it be allowed to be shared by any unauthorised party. No exhibitor will be allowed to change the exterior layout, paint the exterior layout, paint the exterior or interior or even change the format. No booth should be left unattended during the

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exhibition hours. All electrical fittings / installations by an Exhibitor must be got done through the Contractor appointed by the Organisers. Round- the clock security will be in operation during the exhibition period. However, participants will be responsible for the security of their exhibits during the exhibition hours. The Organiser will have no responsibility or liability for the exhibitors property, owned or rented, his person or that of his employees for personal injury, fire, storm, natural calamity, theft or any case whatsoever. Insurance against all ascertainable risks from transportation to display and removable of goods should be done by the exhibitor at his own cost. The Organisers will be in no way responsible. Participants will take possession of their allotted space / booth(s) between 6 and 8 p.m. one day prior to the commencement of the exhibition. If a participant fails to occupy the booth allotted to him by 8 a.m. on the first day of the exhibition, the Organisers shall have the discretion of allotting the vacant booth to any other party and they will not be responsible for any consequential loss to the Exhibitor on this account. Participants will have to vacate the premises within four hours of close of the Exhibition after payment of dues, if any. Disputes, if any, arising out of participation in any of the exhibitions, as listed in the brochure, shall fall within the jurisdiction of the courts in Delhi / New Delhi. The Organisers reserve the right to modify or change any of the above rules and regulations, or add new ones, if considered necessary, by the Organisers. FRIENDZ EXHIBITIONS & PROMOTIONS PVT. LTD. 508, Pearls Best Heights-II, Netaji Subhash Place, Pitampura, New Delhi-110034 Tel: 011- 45141891-97, Fax: 011-45141898 info@friendzexhibition.com mktg@friendzexhibition.com www.infraeduca.com www.friendzexhibition.com

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Space and Stall location are provided by the drawings: Layout Plans LAYOUT OF PATNA

26

LAYOUT OF RANCHI

27

LAYOUT OF NEW DELHI

28

LAYOUT OF GUWAHATI

29

LAYOUT OF AGRA

30

LAYOUT OF HISSAR

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PARTICIPANT LIST OF INFRA EDUCA 2011

ACME College of Engineering, Ghaziabad Ajay Kumar Garg Engineering College, Ghaziabad AKS Institute of Management Excellence Amrapali International Institute of Hotel Management, Noida Ansal Institute, Gurgaon Apex Group of Institutions, Jaipur Applied College of Management & Engineering, Faridabad Arihant Group of Institutes, Pune Arya Group of Colleges, Jaipur ASC-ULAN Asian Institute of Technology, Jaipur Atma Jagriti Research Training & Healing Foundation Baba Farid Institute of Technology, Dehradun Beehive Group of Colleges, Dehradun Bharat Institute of Technology, Sonepat (BITS) Biyani Group of Colleges, Jaipur BRCM College of Engineering & Technology, Haryana CBS Group of Institutions, Jhajjar, Delhi & NCR Centre for Career Development / Career Counselling College of Engineering & Management, Kapurthala Compucom Institute of Information Technology & Management, Jaipur Council of Scientific & Industrial Research Darsh Institute of Engineering & Technology DEEP IET - SOHNA Delhi Institute of Technology & Management, Haryana Department of Biotechnology, Govt. of India Department of Science of Technology DOEACC Society, Govt. of India Dronacharya Group of Institutions, Greater Noida / Gurgaon ECHELON Institute of Technology Education Campus Excel Group of Institutions, Mathura Ganga Institute of Technology GG School of Nursing and Paramedical
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Global Institute of Information Technology, Greater Noida GNIT, Greater Noida Greater Noida Institute of Technology, Greater Noida Guru Nanak Dev Engineering College, Bidar Harikishan Institute of Management Studies, New Delhi Harlal Institute of Management Technology (HIMT), Greater Noida Hescar Sdn Bhd, Malaysia ICFAI Indian Air force Indian Army Indian Coast Guard Indian Navy Indraprastha Institute of Techology & Management, New Delhi INJ Business School, Greater Noida Institute of Engineering & Technology, Alwar Institute of Information Technology & Management, Gurgaon Institute of Milan Institute of Technology & Management, Bhilwara International Institute of Technology & Business Sonepat I-Nurture Education Solutions Pvt. Ltd., Bangalore ISTiTUTOMARANGONI Jagannath Institute of Management Sciences, New Delhi, JIMS Jaipur Institute of Technology, Jaipur Jaipuria Group of Management Institutions, Ghaziabad JAIPURIA GROUP OF MANAGEMENT INSTITUTIONS, VASUNDHARA, GHZIABAD Jayoti Vidyapeeth Women's University, Jaipur JIET Group of Institutions, Jodhpur K.C.C Group of Institutions K.P. Engineering College, Agra Kailash Institute of Nursing and Para-Medical sciences Kalka Group of Institutions, Meerut Karunesh Shikshashram Kurukshetra Institute of Technology & Management, Haryana Lingaya's University, Haryana Maharani Girls Engineering College, Jaipur Maharishi Arvind Institute of Engineering & Technology, Jaipur Mahatama Gandhi Engineering College, Jaipur Mandsaur Instiute of Technology, Mandsaur, M.P. Millenium Ministry of Earth Sciences, Govt. of India MIT School of Distance Education
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MODI ACADEMIC INTERNATIONAL INSTITUTE National Atlas and Thematic Mapping Organisation NGF College of Engineering & Technology, Palwal, Haryana NRI Institute of Technology & Management, Gwalior Om Institute of Technology & Management, Hisar, Haryana Om Sai Institute of Technology & Science, Meerut P.M. College of Engineering, Kami, Haryana P.M, Group of Institutions Poddar International College, Jaipur Prannath Parnami Institute of Management & Technology, Hisar Prestige Institute of Management, Gwalior Priyadarshini College of Computer Sciences, Greater Noida Punjab National Bank R.D. Engineering College, Ghaziabad Raj Kumar Goel Institute of Technology, Jaipur Rajdhani Group of Institutions, Jaipur Rayat & Bahra Group of Colleges, Punjab RIG INSTITUTE OF HOTEL MANAGEMENT S.B. Group of Institutions, Haryana S.J. College of Engineering & Technology, Jaipur Samalkha Group of Institutions Sanskriti Group of Institutions, Mathura Saraf Institute of Engineering & Technology, Hanumangarh Satya College of Engineering & Technology, Faridabad, Haryana Savera Group of Institutions, Gurgaon School of Aeronautics Shanti Niketan Vidyapeeth, Hisar Shri Balwant Institute of Technology, Haryana Shri Ram College of Engineering & Management, Haryana SINE International Institute of Technology, Jaipur SKIT Group of Institutions, Jaipur Sunder Deep Group of Institutions, Ghaziabad Surajmal Laxmidevi Swarthia Education Trust, Haldwani TGC Animation & Multimedia The Institute of Company Secretaries of India, (ICSI) University of China, China Vigyan Prasar Science Portal World Institute of Technology, Gurgaon www.careerhelplines.com Yagyavalka Institute of Technology, Jaipur

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Brochure

35

36

Exhibition organized in Taramandal : Patna (Bihar) 14th 15th May, 2011

37

A view of the Stall, Exhibitors and Visitors.

Exhibition organized in Hotel Capitol Hill : Ranchi (Jharkhand) 18th 19th May, 2011

38

A view of the Stall, Exhibitors and Visitors.

Exhibition organized in Pragati Maidan : New Delhi 28th 29st May, 2011

39

40

A view of the Stall, Exhibitors and Visitors.

41

Exhibition organized in Hotel Rajmahal : Guwahati (Assam) 4th_5thJune,2011

A view of the Stall, Exhibitors and Visitors.

42

Exhibition organized in Hotal Marina : Agra (Uttar Pradesh) 18th_19thJune,2011

A view of the Stall, Exhibitors and Visitors.

43

Exhibition organized in Surya Celebrations : Hissar (Haryana) 2nd _03rd July,2011

A view of the Stall, Exhibitors and Visitors.

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Working Environment in 9th Infra Educa-2011

To be a part of world-class sales team. Work from your own office. Work full time or part time . Earn Commission, Bonus & Incentives. Flexible career. World class Environment and facilities .

9TH INFRA EDUCA-2011 STUDENTS SURVEY REPORT

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Valid

Classes 10th 10+2 Graduate Total

Frequency 5 40 20 65

Percent 7.7 61.5 30.8 100.0

Educational qualification of the student

10+2 10 graduation
7.7

30.8

61.5

Option Chosen By The Respondent To choose different courses

COURSES BBA/MBA ENGINEERING MEDICAL FOREIGN EDUCATION PERCENTAGE 35.5 34.5 19 11

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Option Chosen By The student to choose courses

FO.REIGN EDUCATION

BBA/MB AGENT/ NCE A

11.9

OF

engineering Medical

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SWOT ANALYSIS Strengths:

Vast untapped market Good Market Report Best services Support from the Government Huge pool of skilled professionals Maximum PR / Channels Coverage

Weakness:

Institutes Budgets Poor Government policy Insufficient Funds Too many Consultants Lack to approach international market which can major take the participation share to 45- 50 % Lack of data Record s State Education Policies Too Costly venue and Advertisements Expenses in delhi

Opportunities:

More Share of International institutions More sponsorships from Govt and Corporate Sector . To rope Educational Services Providers like computer companies, Softwares

Threats:

Govt.tax policy New Competitors Media Groups entering as exhibition organizers Price rise in Venue Charges, Advertisements

FUTURE GROWTH PROSPECTS OF COMPANY :

The future planning of Friendz exhibition to organize education fair at national and international level such as London , Australia, china

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 To organize only international shows ( with the help of foreign country education departments .

COMPETITIVE ANALYSIS WITH SHIKSHA . COM:

Shiksha. com exhibition Company is a joint venture between India's largest exhibition providerShiksha.com is a place that connects education seeker with education provider. Shiksha.com provides information for over 70,000 colleges, courses, scholarships and admission notifications. This information can be easily searched by using Shiksha search bar.Shiksha.com provides tools that enable its users to make well informed decision by interacting with other Shiksha users, Shiksha experts. For e.g.: a Shiksha user can start a discussion at "Ask & Discuss" in order to seek opinion of other Shiksha users and Shiksha experts. Shiksha.com has a team of counsellors on staff and works with education agents across the globe to assist students find the right college and course. Services of our counsellors are completely free of cost. Our counsellors are experienced and assist students in decision making process.

. RECOMMENDATIONS AND SUGGESTIONS

During the exposure of 2 months I had in the marketing sactor via Friend exhibition and promotion pvt. Ltd, it helped me to develop the basic understanding of how this industry works and the work experience & knowledge gained has also helped me to give the recommendations as stated below: An 7th Infra educa-09 is a product, which needs a lot of convincing before it can be sold because what I analyzed in this internship that there are very few institutions who have a basic knowledge about 7thInfra educa-09. So, it is essential for the advisor to know what the institutes actually needs and then letting the institutes know what benefits he will get out of it. The limitation here is how to win the trust of institutes when so many companies are offering the same product range. During the calls where I went along with the Unit manager, I observed that institutes in general have the perception that Exhibition is a small way to project. Institutions should be made realize that it is a great way of promoting of his college.
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LEARNINGS
The basic aim of the company in providing us with this assignment was to find out the colleges perception of their brand in the market and via this increasing their advisor base by enchasing on their brand name. I learned how to organize Education Fair and provide satisfactory services to the client When I was doing this project I met several institutions, colleges & collected their responses, some of them give positive response, some gave negative response. One has to build up a good repo with the Clients and convince them to participate which is beneficial for them and a good medium to interact with students directly. Under this project: No. of institutes met; more than 70 No. of institutes called(phone); 200 No. of institutes converted; 30 9th Infra educa, exhibition Company is the best private Exhibition Company in India. Looking in private sector Infra educa has been the dominant player because the event is the satisfactory platform for both institutes and visitors. . Infra educa faces a big challenge in front of them to stay in the race with other exhibition because Global exhibition pvt. company & times education fair the competition has become tougher. But Education fair is also growing day by day,. This means Exhibition is an upcoming industry but Infra educa has to work a lot on their strategies.

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BIBLOGRAPHY
Press Releases Review of Infra Educa 2011 Online Education Portals Various Business Newspaper Magazines WWW. Studyindia . COM WWW.shiksha.COM WWW.Friendzexhibition.COM WWW.delhibusinessschool.COM WWW.ECONOMICTIMES.COM

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