2. Apply the concept of aspirational groups to the Blackberry brand.

Should marketers have boundaries with regard to this concept? Marketers should not put boundaries regarding the aspirational groups because as marketers it is their goal to reach out to all the people and create a good customer relationship and to understand the consumer behavior. As marketers they must be able to cater and understand different types of people. Marketers should rather take them into consideration and not put boundaries because aspirational groups can in fact help the Blackberry brand market and make their product stand out even more and since during the beginning, people were not familiar with how their mobile feature works they really need more people to buy their product in order for them to be able to maximize the features that they are offering to the people. The aspirational groups can help in this area because when the aspirational groups see this as a trend more people will buy this product. They can in fact use their product to reach out to the aspirational groups to be able to establish a firm market in the Middle East. Heres the thoughts in tagalog just in case may namiss out ako na di ko nasabi in English: ung marketers point of view mag bbenefit pa nga sila sa aspirational groups eh cos they are the ones whod actually buy things in order to copy others or to fit in diba AND kasi diba ang problem nila takot sila na walang gagamit ng blackberry kasi ang complicated and shit and to be able to maximize the use dapat all the others use it also like bbm.. so w/ aspirational groups mas makakakuha sila ng buyers and mas maiimplement yung product diba tsaka, with the case of blackberry, since alam na nila na complicated, they should find a way to actually make it stand out or parang make it a trend that people will buy. kasi, if the aspirational group sees it as a trend, they will buy it diba? o kaya naman, they should use the brand as a form of reaching out to the aspirational groups. parang, hindi lang siya trend for a specific circle but instead, its everybody's phone or brand. walang in or out. everyone belongs 4. What role does the Blackberry appear to be playing in the development of the mobile market in the Middle East? Blackberry served as an agent of innovation in the development of a new technology in the mobile market in the Middle East. Blackberry has incorporated a good adoption process in their country by providing them Blackberry mobile phones that are accessible in their country. They offered a new line of phones that has an Arabic language input and interface. This new innovation allows Arabs to be able to access websites and their emails easily through push email and other features that would help individuals

access things easier and wherever they may be. Thus, making the lives of everyone easier by being able to access anything through mobile phones.