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Encountering image crisis & development of tourism in Bangladesh

Prepared for: Riazul Islam

Lecturer, Department of Marketing Jagannath University

Prepared by:
Name Md. Mahfojur Rahman Md. Mehedy Hasan Afsana Parveen Rezwan Ahmed Md. Rasel Ahmed Jony Shaha Kazi Shahariaz Adnan Al-Rashid Muhammad Imtiaz Ali Md. Saiful Islam Roll No 094630 094619 094629 094631 094632 094616 094620 094621 094618 094617

Course Title: Global Business & Communication Course Code: Act Batch: 3rd, Section: c MBA, Department of AIS. Date: 20/06/2011

Letter of Transmission
June 20, 2011 Riazul Islam Course Teacher Department of AIS Jagannath University. SUB: SUBMISSION OF GROUP REPORT Dear Sir, We have the pleasure to submit the group report on Encountering image crisis and development of tourism in Bangladesh for your kind perusal and evaluation. It is a matter of immense pleasure for us to have the opportunity to analyze the on Encountering image crisis and development of tourism in Bangladesh. We tried our best to accommodate our ideas and findings as specifically as you asked about within the time frame and resources available. We hope that the idea presented in the report will provide a clear picture about tourism sector of Bangladesh and the way of Global Expansion of it. We would like to mention that there might be some errors in the report that is totally unintentional. We believe that you will consider such shortcomings while you evaluate the report. Sincerely yours,
Name Md. Mahfojur Rahman Md. Mehedy Hasan Afsana Parveen Rezwan Ahmed Md. Rasel Ahmed Jony Shaha Kazi Shahariaz Adnan Al-Rashid 2 Roll No 094630 094619 094629 094631 094632 094616 094620 094621

3 Muhammad Imtiaz Ali Md. Saiful Islam 094618 094617

Title Fly Title Page Letter of Transmittal Executive Summary Introduction Objectives Literature Review Methodology Tourism Industry in Bangladesh Findings Recommendations Conclusion References

Page No 1 2 2 4 5 6 7 8 9 14 14 15 15

Summary of the report (abstract)

The Tourism industry in Bangladesh is still in its infancy due to various reasons. The writer identifies the following reasons to be the main roadblocks to the development of the tourism industry in the country: Bangladesh's image problem abroad as a tourist destination, lack of knowledge among the planners and policy makers about the fast growing tourism industry in the world, and of its role as an important earner of foreign exchange, discontinuity in the implementation of policies and programs for tourism promotion with the change of governments; (d) insufficient infrastructural facilities, poor investment from private sector, lack of encouragement to foreign investors to develop tourism in isolated islands such as Saint Martin's, Sonadia, etc (especially for the foreign tourists), lack of appropriate steps for promotion of rural based tourism, lack of skilled and professional manpower, and lack of easy availability of visa for regional and international tourists.


Tourism is one of many activities in a community or region that requires planning and coordination. This assignment provides a simple structure and basic guidelines for comprehensive tourism planning at a community or regional level. Planning is the process of identifying objectives and defining and evaluating methods of achieving them. By comprehensive planning we mean planning which considers all of the tourism resources, organizations, markets, and programs within a region. Comprehensive planning also considers economic, environmental, social, and institutional aspects of tourism development.


The main thrust of this study has concentrated on the issues relevant to the development of tourism industry in Bangladesh. However, the details of the objectives of this study are as under:

To summarize the nature and categories of tourist attractions in Bangladesh;

To present the tourist facilities available in the country; To evaluate the role of some tourism organizations operating in the country; To measure the performance of world tourism sector as well as the performance of Bangladesh tourism industry; To measure the satisfaction of visiting tourists on of different tourism services available in Bangladesh; To identify the constraints to the development of tourism and prescribe necessary Suggestions for reforms and improvements of the tourism industry in Bangladesh; and To forecast and highlight the potentials of tourism development in the country.

Literature review

A substantial number of works on tourism as a subject has been done throughout the world. But a relatively few works and literatures on the development of tourism worldwide have been found as yet. Similarly, enough literatures on the same area of tourism industry in Bangladesh are not available. However, a few articles and research reports addressing the marketing issues and dealing with the problems of the tourism industry in a skin-deep manner have been available to the researcher. As a consequence, literatures reviewed for this study include only a handful of papers and the few research reports.

For collecting information on various aspects of Bangladesh tourism we had to depend on the secondary sources of data and information. For this purpose we went through the publications of the following organizations: Bangladesh Purgation Corporation (BPC).

Association of travel Agents of Bangladesh (ATAB). Bangladesh Bureau of Statistics. UNDP UNESCO WTO

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people who "travel to and stay in places outside their usual environment for more than twenty-four (24) hours and not more than one consecutive year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. Tourism has become a popular global leisure activity. In 2008, there were over 922 million international tourist arrivals, with a growth of 1.9% as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, corresponding to an increase in real terms of 1.8%.

Tourism Industry in Bangladesh

History of Bangladesh Parjaton Corporation (BPC):

Before liberation of Bangladesh i. e. during the then Pakistan time, there was a Department of Tourism at the centre (West Pakistan) which was responsible for promotional and regulatory works for the development of tourism. But the task of creation of tourist facilities was left with the private sector except for some areas where private investment was inadequate or nil.

Accordingly, Bangladesh Parjaton Corporation (BPC) was set up under the Presidential order No 143 November 27, 1972 for the "purpose of promotion, better operation and development of tourism in Bangladesh.

Development Plans of BPC:

Development of tourism potential of Bangladesh requires a long term plan and an investment of high magnitude. As a part of its activities for promotion and development of tourism in Bangladesh, BPC has undertaken a few developmental plans within the framework of country's national plans.

Interesting Places of Bangladesh:

a) Dhaka
The capital of Bangladesh is Dhaka with its exciting history and rich culture, known the world over as the city of mosques and muslin; it has attracted travelers from far and nearer throughout in all the ages. It has a history dating back to earliest time. But the exact date of its foundation is not known. However, according to recorded history it was founded in 1608 A.D. as the seat of the imperial Mughal Viceroy of Bengal. It is the centre of industrial commercial, cultural, educational and political activities for Bangladesh.

Tourist attractions of Dhaka are:

Mosque: Seven domed Mosque (17th century), Rose Garden (Rajbari), Atia Mosque (Mugal Element), Baitul Mukarram National Mosque, Star Mosque (18th century). Hindu Temples: Dhakashwari Temple (11th Century), Ramkrishna Mission. Churches: Armenian Church (1781). St. Mary's Cathedral at Ramna, Church of Bangladesh or former St Thomas Cathedral Church (1677) at Tejgaon. Lalbagh Fort : It was built in 1687 A.D., by Prince Mohammad Azam, son of Mughal emperor Aurangazeb. The fort was the scene of bloody battle during the first war of independence (1857) when 260 sepoys stationed here backed by the people revolted against British forces. Bhahudar Shah Park: Built to commemorate the martyrs of the first liberation war (1857 - 59) against British rule. Ahsan Manzil Museum: On the bank of river Buriganga in Dhaka the pink majestic Ahsan Manzil has been renovated and turned into a museum recently. It is an example of the nations rich cultural heritage. It was the home of the Nawab of Dhaka and a silent spectator to many events.


Curzon Hall: Beautiful architectural building named after Lord Curzon. It now houses the Science Faculty of Dhaka University. Old High Court Building: Originally built as the residence of the British Governor. It illustrates a happy blend of European and Mughal architecture. Dhaka Zoo: Popularly known as Mirpur Zoo. Colourful and attractive collections of different local and foreign species of animals and birds including the majestic Royal Bengal Tiger are available here. National Museum: Centrally located, the museum contains a large number of interesting collections including sculptures and paintings of the Hindu, Buddhist and Muslim periods. Botanical Garden: Built on an area of 205 acres of land at Mirpur and adjacent to Dhaka zoo. One can have a look at the zoo and the botanical garden in one trip. National Park: Situated at Rejendrapur, 40km. north of Dhaka city. This is a vast (1,600 acres), national recreational forest with facilities for picnic & rowing etc. Central Shahid Minar: Symbol of Bangladesh nationalism. This monument was built to commemorate the martyrs of the historic Language Movement of 1952. Hundreds and thousands of people with floral wreaths & bouquet gather on 21 February every year to pay respect in a solemn atmosphere. Celebrations begin at zero hour of midnight. Buddhist Monastery: Kamalapur Buddhist Monastry. National Poet's Graveyard: Revolutionary poet Kazi Nazrul Islam died on the 26 th August 1978 and was buried here. The graveyard is adjacent to the Dhaka University. Suhrawardy Uddyan (Garden): Popular Park. The oath for independence of Bangladesh was taken here on the 7th March 1971. The place is famous for its lush verdure and gentle breezes. Banga Bhaban: The official residence of the President, located in the city. One can have a outside view. Baldha Garden: It has a rare collection of botanical plants and flowers Ramna Green: A vast stretch of green garden surrounded by a serpentine lake near the Sheraton Hotel. National Assembly: Jatiya Sangsad Bhaban (Parliament House) at Shere e Bengla Nagar, designed by the famous architect Louis, Kahn, has distinctive architectural features.



Science Museum: Located at Agargaon, the Museum is a modern learning centre related to the latest scientific discoveries. National Memorial: Located at Savar, 35 km. from Dhaka city. The memorial designed by architect Moinul Hossain, sacred memory of the millions of unknown martyrs of the 1971 war of liberation. Sonargaon: About 29 km. from Dhaka. Sonargaon is one of the oldest capital of Bengal. A Folk Art and Crafts Museum has been established here.

b) Chittagong Gateway to the bay of Bengle With a picturesque hinterland of large hill forests and lakes. Chittagong is a good vacation spot. It is the second largest city of Bangladesh and a busy of Bangladesh and a busy international sea port. Its green hills and forests, broad sandy beaches and fine cool climate always attract holiday makers. Places of Interest:

Sharine of Byazid Bostami : This holy shrine attracts a large number of visitors and
pilgrims. At its base there is a large tank with several hundred tortoises floating in the water.

Foy's Lake: Set amidst panoramic surroundings, this ideal sport for outings and picnics is
thronged by thousands of visitors. Ethnological Museum: A unique treasure house of variety of tribal culture and heritage of Bangladesh. Court Building: Situated on the Fairy Hill, this building commands a magnificent bird's eye view of Chittagong city particularly at night. Patenga beach: Sandy beach at the meeting place of the roaring sea and the river Karnaphuli. Sitakund: About 40 km from Chittagong. This is famous for the Chandranath Hinduy Temple and the Buddist Temple. There is a hot water spring 5 km to the north of Sitakund.

c) Coxs Bazar The tourist capital Miles of golden sands, towering cliffs, surfing waves, rare conch shells, colourful pagodas, Buddhist temples and tribes, delightful sea food this is Cox's Bazar, the tourist capital of Bangladesh. Having the world's longest unbroken (120 km) beach sloping gently down to the blue waters of the Bay of Bengal against the picturesque background of a chain of hills covered with deep green forests, Cox's Bazar is one of the most attractive tourist spots in the world. The beach is good for bathing, sun bathing and swimming. The breath taking beauty of the sun setting behind the waves of the sea is captivating.


Coxs Bazar, mostly famous for its beautiful sea beach and the sunset, has several other attractions, including

Laboni Beach: This is the main beach of Cox's Bazar and is considered the main beach due to the fact that it is closest to the town. Himchari: Located about 18 km south of Coxs Bazar[13] along the sea beach, is a nice place for the picnic and film shooting. This picnic spot is famous for its waterfalls. Enani Beach: Located 35 km south of Coxs Bazar, this white sandy beach is located within Ukhia Thana.[15] This beach is famous for its golden sand and clean shark free water which is ideal for sea bathing.

Other tourist attractions near Cox's Bazar Maheshkhali Sonadia Island Teknaf St. Martins Island. Chakaria

d)Bandarban: The capital of the hill district of the same name and home to the Bohmong tribal king. . It the base for traveling south by country boats down the Sangu river to Ruma, e)Kaptai Lake at Rangamati: A lush and verdant rural area belonging to the Chakma tribe, is open to visitors, as is Kaptai Lake. The lake, ringed by thick tropical and semi-evergreen forests, looks like nothing else in Bangladesh. f)Sundarban: The Sundarbans are the largest mangrove forest in the world, stretching 80km into the Bangladeshi hinterland from the coast. It is optimistically estimated that there are around 400 Royal Bengal tigers (of which you'll never see one -- and be grateful for it) and several thousand spotted deer in the area. g)Mainamati: This 8th-century Buddhist Vihara was formerly one of the biggest Buddhist monasteries south of the Himalayas. Although in an advanced state of decay, the overall plan of the temple complex is easy to figure out and includes a large quadrangle with the monks' cells forming the walls and enclosing a courtyard. It is just a few minutes from Comilla.



h)Syllhet-land of two leaves and a bud: Next to the Hill Tracts, Sylhet is the widely hilly district in the country. Nestled in the picturesque Surma valley amidst scenic tea plantations and lush green tropical forest, it is a prime attraction for all tourists. Its terraced tea gardens, eye catching orange groves and pineapple plantations and hills covered with tropical forests form a beautiful landscape. i)Kuakata: A rare scenic beauty spot on the southernmost tip of Bangladesh in the district of Patuakhali. It has a wide sandy beach from where one can get the unique opportunity of seeing both the sunrise and sun setting. j)Rajshahi a natural silk producing centre: Rajshahi has seen the most glorious periods of Bengal's Pala dynasty. It is famous for pure silk, mangoes and lichis. k)Natore- Place of dighpatiya rajbari: About 40km. from Rajshahi by road is Natore, an old seat of Maharajas with a beautiful palace, now serving as the Uttara Ganabhaban (President's Official residence of the northern region). l)Paharpur-The largest Buddhist seat of learning: where the remains of the most important and the largest known monastery south of the Himalayas has been excavated. This 7th century archaeological find covers approximately an area of 27 acres of land. m)Dinajpur- old ornamental temple town: The northern most district of the country, offers a number of attractions to the visitors. Kantanager temple, the most ornate among the late medieval temples of Bangladesh is situated near Dinajpur town n)Mymensingh- the heart of Bengals folklore: Mymensingh has earned a notable position in Bengali literature as the birth place or rich folklores and folk songs.


Economy: -Direct / indirect revenue for country, community and private sector Society / Culture:- Preserving local culture and heritage social wellbeing and stability-

promotion of cross-cultural understanding


14 Introduce of own country with other countries Tourism business expand

Hotel and motel business expand Increase government revenue Need an enlarged customer base to achieve economies of scale
Increased the size of potential tourism market

Extend Bangladeshi local product Diversify risk Build customer loyalty Increase international economics of scale Greater employment opportunities
Increase tourism sectors of Bangladesh Opportunistic global tourism market development

Globalizing for defensive reasons


Poor tourism infrastructure Economy:- Increased local living cost and external money flow
Society / Culture :- Lost of cultural values and traditions- increase prostitution and crime

Lack of executive sponsorship Lack of tourism management Visa complexity Not available good hotel and motel Not available skill tourist guide Lack of good communication
Not enough security in tourism site 14


There is not available ATM booth in the whole country Our media has no strong hold on global media Our political situation is not stable which cant create faith on travel We dont have enough technological support Distribution channel is not organized Foreigners are not interested about our country and culture
Political instability

Language problem


Factor travel and tourism into all policies and decision-making, to promote sustainable tourism

Government has to restructure the tourism sectors in properly Adapt strategic thinking to develop tourism with benefits for everyone -Include less powerful

individual providers and sectors. Manage available sponsorship Tourism management have to be very strong
Enough hotel and motel have to create by privet and public

Our technical supports have to be good To be ensured security in tourism site

To be used strong distribution channel

Our media have to get important responsibility about tourism Our communication systems have to be developed Available bank and ATM booth have to create

16 To be increased advertisement about tourism of Bangladesh

Proper train up to tourist guide International cosine should be maintained


Bangladesh is a natural beautiful country. We should come forward personally as well as cooperatively to spread our tourism business all over the world. Government should give more concern on the establishment of tourism sector so that we can make our prosperous. If Asian country Thiland can be popular tourism place like: Sea beach Hill Culture


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