Program: Diploma Level 5 Business Management (ATHE)

Module Title: Market Research Date of Submission: 03rd August 2011

Module Leader: Waqas Shahid Handout Date: 18th May 2011

Coursework Guidelines:

Attempt all the questions in the Assignment.

The assignment should not exceed a maximum of 5000 words in total. LCBIT Guidelines on coursework procedures are to be followed as explained ATHE Guidelines

State:

Do
Begin with a summary of your answer Be clear and logical Use the majority of your own words Analyze and be critical (constructive and supportive) of researched information Provide supporting evidence to the theories stated Give a conclusion that clearly gives the outcome of your research findings Ask a friend/relative to proof read before submitting the essay

Don't Plagiarize; there are methods of detecting plagiarism Use words that could appear derogatory or slang Give unconstructive criticism

Forget to answer the initial question (keep referring to the learning outcomes to make sure you are on the

right track) Use only one resource (it is best to use a selection of resources as some may be biased or incorrect) Give a personal opinion without backing it up with referenced evidence.

Market Research
Develop a marketing plan for a business or a product of your own choice using the frameworks mentioned below: 1. 2. 3. 4. 5. 6. 7. PEST SWOT Marketing Mix Product Life Cycle AnsoffMatrix BCG Matrix Porter Five Forces

The proposed or intended chapter design of the report should be in the following format and should show your understanding of carrying out an actual market research using the models and theories that have been studied during the course: 1. 2. 3. 4. 5. Introduction: Covering the overall aims and objectives of the market research and an executive summary of the research that you will be undertaking Literature Review: a comprehensive academic and literature review on the topic of the research covering theories and models which will be used for the purpose of this research Research Methodology: you will have to indentify the type of research you will be undertaking and the methodology you will adopt in order to fulfil the research purpose Finding and Analysis: this chapter will report the findings of the research Conclusion: the last chapter will conclude the research and make any necessary recommendations to the business on their marketing strategy. Contingency plans of the product or the business can also be highlighted in this chapter.

At the end provide all the references which you have used while preparing the report.