Future Mobility- An Independent Online Community

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The Energy Collective 2010 webinar series drew leading experts and thinkers from our Sponsor and some of the most recognized outside influencers

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A sampling of the over 300 industry experts from public and private sectors who tuned into The Energy Collective webinars, participated or interacted with a webinar panel :

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SMT can offer recruitment and access to leaders in mobility. We have existing relationships with many experts:

CommonCurrent- by Warren Karlenzig- Sustainability Strategist and Consultant (existing relationship)

Deron Lovaas, NRDC, Federal Transportation Policy Director (existing relationship)

Mobile Synergetics, Cooperative Mobility

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 Set objectives SEO, Socialization of Content, Lead Generation Community development and blogger recruitment brief Determine influencers, customers, prospects, existing social behaviors Site branding and design, aligned with input from Chevron Moderation and advisory board staffing Unique URL, TBD Identify and build partnerships Chevron Internal blogger training List cultivation and launch promotion Mining of existing SMT registrant lists and leverage of our other promotional channels to bootstrap site launch

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 Site moderation: Multiple daily content updates, community cultivation, Chevron alerted in real-time to sensitive content and actionable site activity Enabling sponsor branding: Chevron brand present on all pages Content alignment to Chevron goals Bi-weekly status meetings Site hosting and support: User and blogger support, maintenance Site promotion via multiple social channels: Includes SMTs mature channels on Facebook, LinkedIn and Twitter as appropriate Blogger recruitment: We continually seek the top influencers for daily and premium content Monthly analytics provision

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 Right of refusal for secondary sponsors: Chevron may designate competitors that SMT will not solicit for partnership or secondary sponsorship on the site, premium content, or events Weekly newsletter: Chevron branded, promotional opportunity for Chevron events Premium content and event development: Minimum six webinars per year cobranded to Chevron. Opted in registrant list provided to Chevron for future outreach. Quarterly blogger briefings: Opportunity for Chevron executives to brief bloggers and take questions Guaranteed Share-of-Voice for site banner inventory

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SMT Task Objective definition and prioritization Establish project management protocol

Chevron Team Participate in strategy session Identify internal contact point, schedule Chevron team participants as appropriate for agendas Provide graphic brand assets, usage guidelines, signoff Approval Identify and schedule training participants

Incorporate Chevron branding in site design Site URL selection Chevron internal blogger training

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SMT Task Conduct regular status updates Facilitate content contribution from Chevron thought-leaders Support Chevron brand initiatives, events via blogger coverage, editorial focus Premium content and event development Premium content registration collection and opt-in provision Provide alerts on actionable site activity

Chevron Team Provide ongoing point of contact, schedule participants as appropriate to agendas Help identify and task participants, schedule trainings Provide campaign and event schedules, assist SMT in setting priorities Collaborate on topic definition, recruit internal participants Help SMT determine optimal data collection, provision format and opt-in standard Establish internal process for addressing actionable items

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Additional resources that address the advantages of our model, and how specifically this has worked to move our clients messaging forward: Company Towns Never Work: The Case for Third-Party Online Communities by Jonathan Salem Baskin SAP Wins AMI Partners 2010 Award for Best-in-Class Social Media Marketing on MyVenturePad by Mark Lazen- and AMI Partners site Oracle CRM wins award for TheCustomerCollective, launched by SMT with Starcom Sorting Myth and Reality in Climate Policy- DOT Earth blog- by Andrew Revkin

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