Beruflich Dokumente
Kultur Dokumente
Pilar Rahola
people when they read about Israel, are ready to believe that Jews have six arms, in the same way
that during the Middle Ages people believed all sorts of outrageous things.
5th Place:
5th Place:
4th Place:
4th Place:
rd 3
Place:
Gabriel Latner
Gabriel Latner
By the end of my speech I will have presented 5 pro-Israel arguments that show Israel is, if not a 'rogue state' than at least 'rogueish'.
Let me be clear. I will not be arguing that Israel is 'bad'. I will not be arguing that it doesn't deserve to exist. I won't be arguing that it behaves worse than every other country. I will only be arguing that Israel is 'rogue'.
Runner Up:
Who am I?
So
Everyone naturally gives more credence to arguments from within their group even us
What do you think when you read MSM articles written by people with obviously Arab names? Now, what do they think when they see a Jewish name?
A thought experiment
What was effective about Robert Bernsteins NYT article and speech in November? Why are people so interested in Gabriel Latners speech? Imagine if Alan Dershowitz said the exact same words would it have been as compelling?
Balls
Going into enemy territory, as Daniel did
Any hasbara initiative should have a hook to draw the audience in and break the barrier
Caveat
This only works with someone who is not emotionally invested in the opposing position U. of Mich, study in 2005-6:
When misinformed people, particularly political partisans, were exposed to corrected facts in news stories, they rarely changed their minds. In fact, they often became even more strongly set in their beliefs.
Compare
Yahoo! News message boards Easily accessible for a short time Filled with partisan people Amazon message boards
Comments remain for years, available to interested people People who buy books are usually smarter More intelligent lurkers You can recommend good books and criticize bad ones
Hasbara is communication
The same criteria that make effective communication make effective hasbara What kinds of communication are most effective? Communication Debate Emotional communication beats logical arguments almost every time You cant argue with someone who is crying over their loss....
But real people dont relate to logic they relate to other people! Logical arguments strengthen already existing opinions they almost never change minds
If roughly 50% of Israelis are descended from Sephardim, then arent they at least as indigenous as the Arabs? But the media only knows about the European and Brooklyn Jews!
Ariel Sharon is more Palestinian than Yasir Arafat was (as well as al-Qassam)
And sometimes the groups response will make it worse like HRW sock-puppets.
This is by far the best way to help, because when you have an established relationship, you can use that later
Kill the bad guys dressing as civilians without hurting the civilians - or their property
These are competing narratives but they are the Arab framework
Modern Israels history is simply a chapter of the history of the Jewish nation If you start Israels history in the 19th century, you have already given away half the argument (Zionist invaders of Arab land) If you look at Arab control over Israel as a 700 year aberration before the Ottomans, then it is similar to Moor control of Spain Jews may have been the majority before the Muslim invasion!
The very question of the history of Operation Cast Lead uses a false framework
Operation Oil Stain Hamas started the rocket war back in 2004 If you say that the war started on December 27th, 2008, you are implicitly saying Israel was the aggressor
Guiltculture
I believe
I didn't do it
I did it
I protest my innocence and fight the accusation I am guilty and am punished
I didn't do it
No problem
I didn't do it
No problem
I did it
I did it
Arabic press is rarely explicitly anti-semitic nowadays Zawahiri shamed Hamas into pretending they are not targeting Qassams at civilians Al Jazeera was pro-Al Qaeda after 9/11but changed its tune
Dont tell a secular audience that Israels land deed is the Torah, for example Insults do not win arguments in fact, they often lose them Dont assume malice when people could be just clueless Dont assume the audience knows the minutiae of the argument (Res 242 missing the) Dont get stuck in the minutiae yourself, or you lose the lurkers always touch back on the basics
How to be a reporter
Everyone is a reporter - and can broadcast their reports If the media is not going to look for the truth, you might as well do it
I am upset that I am a better reporter than 90% of those who get paid to report
Muslims claimed that it was hallowed ground and that the Museum of Tolerance cannot be built there I did a search on Mamillah in the Palestine Post and found this article Busted!
people cannot find it on YouTube, it might as well never have happened If you can, write transcripts of the speeches as well: so they can be searchable
Go through known lists of evil Zionist quotes and debunk them Make a database of members of anti-Israel organizations, cross-check against others, Google them
How many rockets shot into Israel today? How many Palestinian Arabs are killed by their fellows, compared to by the IDF? How many times is Mahmoud Abbas described as moderate and Netanyahu as hawkish or right wing?
See what is being said that the West doesnt notice, and report on it!
Example: Mahmoud Abbas praising the Mufti Husseini who cooperated with Nazis
Infiltrate!
Go undercover and join anti-Israel mailing lists, private Facebook groups Friend leaders of anti-Israel and human rights groups to see their photos and their friends
HRWs Sara Leah Whitson had an interesting crowd I forgot to screenshot it
See what they are saying to each other when the cameras are off Document everything
When news occurs that involve a specific person or organization saying something embarrassing take screenshots
Octavia Nasrs tweet Marc Garlascos Nazi memorabilia hobby and HRW sockpuppets
Fisking!
Methodically analyze and demolish anti-Israel articles or examples of anti-Israel media bias Requires good writing and analysis skills
Blogs
Easy to set up Tough to get an audience Almost by nature, partisan so difficult to get wide range of readers
YouTube channel
Easy to get into Takes time to build an audience but a potentially much bigger audience than blogs Requires a little expertise, and a little money, to do a quality job
Guest-post
Many established blogs will be happy to publish original material and give full credit If you are prolific enough, you could end up becoming a co-blogger on an established blog
Creators
People who create content Reporters, bloggers, podcasters, video uploaders, organizations, some Facebook users
Consumers
Everyone who reads, views or listens to content
Amplifiers
Consume
Amplify
Straight Amplification
FB likes Tweets Social bookmarking like Reddit, del.icio.us, and StumbleUpon Posting links in message boards Email and email lists Repost on other blogs and comments
Value-Added Amplification
Translate and repost Comment on post and repost
Heres a great example of X Must read article from Y who nails it This video will make you cheer!
Emotional Payoff
Social media (Facebook, Twitter) Photos, pictures, charts, posters Books/Ebooks Newspapers Blogs
Different media have different emotional payoffs Raise the message to a higher level
Illustrate a blog post with a photo Create a slide show out of an article Turn dry statistics into a video Posters for demonstrations Write an op-ed (helps if you are a Ph.D. or author)
Meme-busting
The mainstream media and the anti-Israel crowd all have memes that they rely on It is a lazy way of reporting but the memes become believed by repetition They need to be disproven
Meme-busting example #1
Pro-Palestinian activists
They do not exist If they were pro-Palestinian they would be holding protests outside Lebanese embassies The are, always, anti-Israel protesters
Meme-busting example #2
Meme-busting example #3
Meme-busting example #4
Other memes.
Gaza is an open-air prison Humanitarian crisis Arab East Jerusalem Israel ethically cleansed Palestinians in 1948 Greater Israel Israel is a colonial state Historic Palestine Illegal Occupation Israel trying to erase Palestinian culture Judaizing Jerusalem
Symposia
Sponsor a symposium, together with a major media player such as Commentary, on topics of importance
Jews of Arab countries The Iranian threat Turkeys tilt towards Islamism Media bias
Research avenues
Project to digitize historical documents relating to American Jewry or early Zionism Convert early films to digital Partner with Google Books or YouTube
Analysts People who know people Fact-checkers Gadflies letter writers, message board members Translators Political junkies Insulters
Summing up
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.
Grab attention Make your time count Appeal to emotions Contact the players Go on the offensive Use liberal terminology Set the framework Be proud and be loud Shame is the best weapon Truth above all Know your audience
Summing up
You can be a reporter and create content Publish the message Amplify the message to gain exposure Move the message to more visceral levels Go after the false memes Leverage university prestige and resources Brainstorm ideas with a group
Questions?
ElderOfZiyon.com coolboardpresident@yahoo.com Facebook: Elder Ziyon