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LIST OF REFERENCES

1. Boston Consulting Group, (2009) The power of the purse. Journal of Business Research, 55, pp. 1731 2. Cox Roger and Brittain Paul (2004) Retailing: an introduction, Prentice Hall. 3. Dickson and Ginter, How to use brand to differentiate your products, Journal of Marketing, 58, (January) pp. 125-131, (1994) 4. Emory Gronroos (1985), C., Scientific Research, MASS: Lexington Books.Guy, Clifford (1990) The retail development process: location, property and planning, London and Newyork 5. James Neil (2007,08) Qualitative Research Methodologi [Monograph]. Retrieved from http://james.neils.com 6. Jobber. (2001) Principle of marketing, DJ. Bacter. 12:187 7. Kapferer (1997), Brand as weapon, New York, NY: Columbia University Press. 8. J. Calantone Roger, Daekwan, B. Schmidt Jeffrey, Cavusgil S. Tamer (2006) "The influence of internal and external firm factors on international product adaptation strategy and export performance, A three-country comparison", Journal of Business Research, 59, pp. 176-185. 9. J. Dalrymple Douglas and L.Thompson York Donald (1969) Retailing: an economic overview, Free Press, New. 10. Kevin lane Keller and Phillip Kotler (2009), Marketing Management, 13th edition (2007) 11. Levy Micheal and A.weitz Barton (2004) Retail management: McGraw Hill. 12. Marcus, ., Benard, ., & Authur Blank, . (1999). International marketing, Springfield, IL: Charles C. Thomas. 1. 13. Mason J. Barry and Morris Mayer L. (1990) Modern Retailing: Theory and practice: BPI-IRWIN.

14. Morgenstein Melvin and Strongin Harriet (1992) Management principles and practices, Prentice-Hall

Modern

Retailing:

15. Nicholas (2004) "The effectiveness of Strategic planning competitiveness in the Brazilian supermarket sector", Journal of Retailing and consumer services,11(1), pp.51-59 16. Rossiter and Oercy, (1987). Executing marketing plan. The Washington Post, pp. A1, A21 17. Richard Leech (2010). Fearless forecasting 2011, Cb Richard Ellis Vietnam, Ho Chi Minh city, SC (pp. 56). Retrieved from http://www.cbrevietnam.com 18. R. Pearce Micheal and Reid Bruce (1998) "Whats in store for Retail Marketers", Business Quarterly, 62(3), pp. 59-61. 19. R. Pearce Micheal (1998) "The Retail Performance Dynamic", Business Quarterly, 62(4), pp. 62-65 20. Saunder, Schinder,, Malhotra, N. K., Briks and D. F, Babie , (2000). Insights to market research. Springhouse, PA: Intermed Communications. Tang Angie and Lim Sarah (2004) Retail Operation: Prentice-Hall. 21. W. Dobson. Paul (2005) "Retail Performance Indicators in the Nation of Shopkeepers", International Rev. of Retail Distribution and Consummer Research, 15(3), pp.319-327. 22. Vietnam Minister of Trade (2004). Decision NO.1371/2004/QD-BTM. 23. Uma Sekaran. (2003). Research http://studysource.queensland.aus.com methodologies. Retrieved from

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