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F
BE H A
50
$3
In-Vehicle Smartphone
Integration Report 2011
5T
VE
SA
In-Vehicle Smartphone
Integration Report 2011
real opportunities
Identify and dene the
in the worldwide CSP markets
Smartphone integration
Link
Connectivity
Bluetooth
HmI control
USB
HmI control
Connectivity
VNC
Applications
Smartphone
Connectivity
Figure 12 above shows some of the functions that are important to the
integration approach in a basic schematic format, which will be used
in some of the following sections to illustrate the difference between
approaches.
Figure 13: Functions of HmI controller
Screen(s)
Buttons/switches
Our survey suggests that the top application for an embedded in-car
HmI controller
system would be real-time traffic reports, followed by speed
camera
warnings, navigation and internet radio.
Voice recognition
Touch screen
Integration with
infotainment
Voice Output
In principle, there is no reason why this control cannot come from the
smartphone itself, however, this depends on the interface specification
between the various systems. The actual implementation often
depends on what the OEM is trying to achieve. If the OEM wants a
In-Vehicle
Smartphone
Integration
branded range of applications,
perhaps
with some
bespoke services,
its tempting to take an embedded approach. If an OEM is merely
enabling a customers phone to access smartphone applications, its
0%
10%
20%
30%
40%
50%
more cost-effective for the OEM to limit involvement to just enabling
theapplications
application. based in smartphones,
Our survey suggests that, for
Auto location blogging
Answers on: What are OEMs looking for when identifying partners for ventures in
the smartphone integration space? Establish your place in this profitable market.
Toyota, Mercedes-Benz USA, BMW and Mini. Learn how to allocate your
resources and capitalize on this lucrative business opportunity.
Examination of driver distraction concerns and the potential legislation
surrounding it so you can account for this in your strategic planning.
Insider Intelligence from the in-vehicle smartphone eco-system. Executive
interviews are supplemented with a wider survey across the Telematics Update
community to facilitate your business development.
Projections of future smartphone architecture in the vehicle with input from
industry decision makers so you can plan your future technological direction.
Navigation apps
Internet radio
36
Figure 10: top four automotive-related apps needed in and outside of the vehicle
Speed camera warning
TV/streaming video
Realtime traffic
Ticket booking/reservation
Messenger/chat type apps
Buddy finder applications
Auto location blogging
The app uses the vehicle OBD-II port to access real-time performance data,
30
which the app then analyses, also in real-time. Characteristics include
engine Revolutions Per Minute (RPM) which is especially useful with
older vehicles that do not have an RPM gauge. It also provides emissions
information, including the amount of CO2 a driver is saving by adjusting
driving performance. Drivers using the iPhone CarMonitor app also have
the option of uploading the data collected to www.MyAudiLabs.com and
sharing driving performance with the VW Labs Community.
104
Report Methodology
We interviewed 19 leading stakeholders within the telematics industry including Mercedes, Hyundai,
ONX, Volvo, Microsoft and Verizon. Interviews comprised of extensive case studies and conversations
examining the evolution of telematics giants smartphone strategies and what they have learnt. In
addition a targeted survey canvassed more than 100 industry experts around the world and was
supplemented with carefully-selected and well-researched secondary source material.
Turn the page now for the ground-breaking selected findings from this report!
ORDER YOUR COPY TODAY, VISIT WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
Validation/
certification
Input controls
YouTube and
Pandora will be
able to skip Flash
entirely and begin
streaming audio
and video using
HTML5
30%
Embedded
apps and
comms in
head unit
Embedded
apps using
smartphone
connectivity
Contents
IN-VEHICLE SMARTPHONE INTEGRATION ......................... 1
TABLE OF FIGURES ..........................................................5
FOREWORD .................................................................... 8
EXECUTIVE SUMMARY ................................................... 10
INTRODUCTION AND METHODOLOGY ............................ 13
WHAT IS THE CONNECTED CAR EXPERIENCE AND WHY IS
IT IMPORTANT? ............................................................. 15
Connected Car or Connected Driver?...................................... 15
How Does the Smartphone Change the Landscape?............... 16
What Would Seamless In-Vehicle Smartphone
Integration Look Like?........................................................... 16
Why Are There So Many Dierent Approaches? ...................... 18
Where Does the Revenue Come From? ................................... 19
Customer Choice? Or More Complexity?................................. 19
Influence of Smartphone Solutions on the Purchasing Decision ..21
Aftermarket Activities ...........................................................24
SMARTPHONE INTEGRATION:
CHALLENGES AND SOLUTIONS ......................................32
A Brief History of Phone Integration Over the Ages ................. 32
Integrating Telematics .......................................................... 32
Building in Hands-free .......................................................... 33
Smartphone Integration Decision Framework ........................ 34
Application Integration Approaches ...................................... 35
Applications Embedded in the Head Unit ..............................36
Applications Based in the Smartphone .................................39
RealVNC ...............................................................................39
Terminal Mode .....................................................................42
Remote Skin ......................................................................... 43
Simple UI .............................................................................44
iPod Out............................................................................... 45
HTML5.................................................................................. 47
Cloud-Based Applications.....................................................48
In-Vehicle WiFi Access...........................................................49
Summary of Integration Methods ..........................................49
Future Models of Integration ................................................. 51
Where Will Apps Be Resident in Future? ................................. 52
Certification ......................................................................... 55
REGULATION .................................................................67
Driver Distraction .................................................................69
Does Inhibiting Smartphone Functionality Make It Safe? Or Just
Safer? .................................................................................. 71
So, What is Distracted Driving? ............................................. 72
User Interface Initiatives to Minimize Driver Distraction ......... 75
Touch Screen Interface ......................................................... 75
CONCLUSIONS..............................................................93
Some predictions for the future ............................................94
Prediction: The Hybrid Approach With Some Cloud Will Win! ...... 95
ACKNOWLEDGEMENTS................................................ 157
ABOUT THE AUTHOR ................................................... 158
Email: reports@telematicsupdate.com
Mail: 7-9 Fashion Street, London E1 6PX, UK
Fax: +44 (0)20 7375 7576
Online: www.telematicsupdate.com/smartphonereport
Call: 1800 8143459 x7585
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