Ads for Apps

& Mobile Websites

60+ Ad Networks 230+ Countries Higher eCPM & Fill Rate Optimization Engine

FREE SIGN UP
smaato.com/s ignup

SOMA PLATFORM OVERVIEW

www.smaato.com info@smaato.com

How does it work?

BRAND AD NETWORK SMAATO MOBILE AD CLOUD DEVELOPER USER

Smaato sends enriched ad request to ad networks in order so serve the most relevant ad.

MORE MONEY
Through optimized eCPMs and higher Fill Rates in 230+ countries

CONVENIENCE
Smaatos Optimization Engine is your outsourced ad operations service

FULL TRANSPARENCY
Dashboards provide full transparency with analytics & performance reports

NO SIGN UP FEE
Start earning more money right away

SOMA - Smaato Open Mobile Advertising

SOMA (Smaato Open Mobile Advertising), Smaatos ad optimization platform, brings optimized international campaigns from various ad networks to the publishers and developers inventory. SOMA is the platform of choice to earn more money with your mobile application or mobile website through ad traffic optimization! SOMAs unique ad optimization technology connects mobile inventories to a rapidly growing number of leading ad networks worldwide. Advanced targeting and campaign optimization features maximize fill rates and revenue.

SOMA is the single integration point to monetize your global inventory of your app. Additionally to in-application, the SOMA platform also covers mobile web advertising.

Select Premium Partners:

Copyright 2011 Smaato Inc. All rights reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com info@smaato.com

SOMA Feature Overview

Key Facts:
35,000+ Mobile Publishers 230+ Countries 60+ Ad Networks 70 Billion Ad Requests / Month 150+ million unique users / Month Higher eCPM & Fill Rate 1 Registration

SOMA supports:
Mobile applications Mobile Web & Widgets SOMA Server API Mobile games SDKs for iPhone, iPad, Android, Windows Phone 7, Symbian S60, QT, WRT, Blackberry & Bada
In-App Ads on iPhone In-App Ads on Android

Click-to-actions featured:
App-Store iTunes Call Text (SMS) Map E-mail Web

SOMA targeting:
Country / Carrier Device User (Demographics) Keywords Search Queries Location
In-App Ads on WP7

Mobile Web Site

SOMA supports leading mobile platforms & mobile web:

Benefits for Premium Publishers

The unique feature of the SOMA platform is the aggregation of leading ad networks worldwide. Premium publishers and developers need only one connection to SOMA to get connected to multiple ad networks - including managed accounts. This helps premium publishers to optimize their fill rates, prices and CTR and to reduce their costs of ad sales. Smaato finds the best campaigns to optimize the revenue. Ad Network Optimization 90% Rev. Share for Publisher Higher eCPM and Fill Rate One API gives acess to 60+ Ad Networks & 230+ countries Ability to select Ad Networks Active Sales to Ad Networks partners with Scorecard Dedicated Account Manager House Ads Live Ad Operations team 24h/day (24/5)

Learn more at sales@smaato.com

Copyright 2011 Smaato Inc. All rights reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com info@smaato.com

Location Based Advertising

SOMA provides unique location based advertising solution with guaranteed floor prices for publishers who qualify.
click to view page click to coupon

click to directions

Benefit from higher eCPM pricing for your mobile inventory: In-Application & Mobile Web Large fortune 500 companies and small businesses High Value advertisements, sometimes with coupons Increased relevancy for the user

About Smaato Inc.

Smaato provides Ads for Apps operating the leading mobile advertising optimization platform called SOMA. More than 35,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries and to manage 70+ billion ad requests per month. The Smaato network reaches 150+ million mobile unique users every month. SOMAs unique feature is the aggregation of 60+ leading ad networks globally to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners (publishers, developers and operators) and 3rd party ad technology providers. Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF) and Singapore IT Federation. Smaato recently received the OnMobile Top 100 by AlwaysOn Media (2011, 2009 & 2007). Smaato was named a company to watch in 2010 by Financial Analyst company GP Bullhound, among other awards. Smaato Inc. is based in Redwood Shores, California. The privately held company was founded in 2005 by an experienced International management team. The European headquarters are in Hamburg, Germany and the Asia-Pacific presence of Smaato has been established in Singapore.

Contact us:

Smaato Inc. 3 Lagoon Drive, Suite 170 Redwood Shores, CA 94065 T: +1 (650) 286 11 98 F: +1 (650) 240 07 08 www.smaato.com www.smaato.mobi

Gerhofstrasse 2 20354 Hamburg, Germany T: +49 (40) 34 80 94 90 F: +49 (40) 49 21 90 55 info@smaato.com sales@smaato.com

66B Tras Street Singapore 079005 T: +65 3157 1444 F: +65 3157 1440 Twitter: @Smaato Facebook.com/Smaato

Copyright 2011 Smaato Inc. All rights reserved Smaato is a registered trademark of Smaato Inc. SOMA is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com info@smaato.com