ENTREPRENEURSHIP

BA 4308.001
Class: Mon/Wed 1:00-2:15 Class Location: SOM 1.212

Fall 2011
Professor Madison Pedigo Office: SOM 2.411; Office Hours: Mon 3-4:00 or by appointment Email: mpedigo@utdallas.edu Phone: (972) 883-4481

COURSE OBJECTIVES:
This course provides a broad-based introduction to entrepreneurship. The course activities will include evaluating commercial potential of business ideas and opportunities, researching markets and competition, managing patents and copyrights, valuing a business opportunity, developing a business plan, acquiring resources, avoiding pitfalls, and financing the start-up. Participants in the course will explore the mindset, considerations, realities, and real-world methods associated with the process of launching a new enterprise. Whether simply desiring to learn more about entrepreneurship or desiring to launch an enterprise, the course will provide know-how and tools to be more effective in the entrepreneurial process. This is a team-based course that will permit groups of students to develop portions of a business plan piece by piece. Both team and individual assignments will be required, with the team project assignment comprising over half of the final grade. A team project focused on the creation of a business plan for a new business opportunity will comprise a major part of the course.

LEARNING OBJECTIVES
Upon successful completion of this course, students will: Understand entrepreneurial characteristics and abilities, how to evaluate business opportunities, as well as foundational principles, rewards and realities of entrepreneurship, including examples of social entrepreneurship and ethical dilemmas an entrepreneur may face. Understand the issues involved in protecting intellectual property such as patents, trademarks, copyrights, how to create a business plan and how to persuasively present a business plan for an entrepreneurial venture. Develop an understanding of the basics of financial budgeting and forecasting, the fundamentals of raising capital for a new venture, as well as an understanding of how to avoid typical pitfalls of entrepreneurship. Gain an appreciation and skills for working in teams to develop business strategies and prepare a business plan.

REQUIRED COURSE MATERIALS: Hisrich, Peters & Shepherd, Entrepreneurship. 8th Edition. ISBN 0-07-321056-0. McGraw-Hill Irwin.
(Available at UTD Bookstore and Off-Campus Books).

Sam Wylys, 1,000 dollars & an Idea. ISBN 978-1-55704-848-6 (paperback). SELF INTRODUCTION
Each student should post a Self-Introduction in the Team section of eLearning prior to the first class. Guidelines are provided in the eLearning Assignments and Team Sections. This information will be used to set up my grade book and assist in the formation of groups for the course.

FORMATION OF TEAMS
Much of the work in this course will be performed in teams. The class will be divided into small teams of ~5-7 members during the first two weeks of the course (exact number of students may vary by team). Students will have the chance to select their teams over the first 2 weeks, and those without teams at that time will be assigned to teams by the instructor. The projects require close coordination with your team members, and a wide range of skills, including

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some knowledge of finance and accounting. Therefore, it is important that you select your teams to include a diverse set of skills. The team members will be collectively responsible for completing each of the Team Project assignments, to be submitted by only one team member on behalf of the entire team. The grades earned on Team Projects will be assigned equally to each group member, subject to individual adjustment based on the instructors assessment of the students presentation and based on the Peer Evaluation inputs (each team member must contribute equally based on their peer evaluation to qualify for the full team gradeas described in the peer evaluation note). The instructor may require all students to present, or if not, those that do not present will receive the team grade, and presenters will receive the team grade subject to adjustment by the instructor (with all grades adjusted for peer evaluation). A list of the members of each team (with name, email and telephone contact information) should be emailed to the instructor on or before September 7, 2011.

LECTURE NOTES
The MS PowerPoint slides used in lectures and other course-related materials will generally be posted on eLearning (http://eLearning.utdallas.edu). You should be able to access eLearning with your UTD Unix ID and password. Call computer services at (972) 883-2911 if you need assistance.

COURSE REQUIREMENTS & GRADING:

Grades will be based on team and individual work assignments (WAs), exams, peer evaluation, and your contributions to class discussions. Advance preparation and enthusiastic participation in class discussions is an important part of the learning experience in this course and will be evaluated. These assignments, their due dates, page limits, and their relative weight in determining your final grade are summarized in the table below: Due Date

Assignment
WA #1 Individual Opportunity Analysis, Business Ideas Description submitted to team and Instructor Team Selected and Rosters submitted to Instructor WA#2 - Teams submit business ideas for approval WA #3a Team Paper: Industry Analysis and Description of New Venture WA #3b Team Presentation: Industry Analysis and Description of New Venture Midterm Exam WA #4a Paper: Marketing Plan, Assessment of Risk and Financial Plan, Estimating Cash requirements WA #4b Presentation: Marketing Plan, Assessment of Risk & Financial Plan, Estimating cash requirements Individual Peer Evaluation by Team Members Final Exam 08/31/11 09/7/11 09/14/11 10/3/11 10/3/11 10/12/11 11/28/11 11/28/11 11/28/11 12/9/11, 11:00 AM

Team or Individual
Individual Team Team Team Project Team Project Individual Team Project Team Project Individual Individual

Length (pages)
1 n/a 1-2 6-12 Power Point

Form
Bulleted Outline Bulleted Outline Bulleted Outline Slides

Grading Weight
5% n/a n/a 10%* 10%* 10%

6-12 pgs + Worksheets Power Point

Bulleted Outline Slides

15%* 15%* N/A* 15% 20% 100%

Individual Class Participation *Peer evaluations will impact grades on all group assignmentssee guidelines below.

GRADE SCALE: A = 90% OR GREATER; B = 80% TO 89%; C = 70% TO 79%; D = 60% TO 69%; F = < 60% Numerical grade will be rounded. 0.5 or higher will be rounded up, 0.49 or lower will be rounded down, so 89.5 will round to 90 = A, and 89.4 will round to 89 = B.

Team Projects - Team members will be collectively responsible for completing each of the team projects listed in this Syllabus. The grades earned on team projects will be assigned equally to each team member, subject to adjustment

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based on the instructors assessment of each students presentation and the Peer Evaluation inputs. More information on Team Projects is provided on the eLearning Discussion page. Peer Evaluation - A peer evaluation process will be utilized to adjust individual grades on all team assignments. The peer evaluation form (provided in the Team Project Section of eLearning) should be completed individually, sealed in an envelope and turned in on or before November 28th. Late inputs of peer evaluations may or may not be accepted at the discretion of the instructor.

Written Assignments
Evaluation Fifty-five percent (55%) of your grade will be based on individual and team assignments, with 25% based on exams, and the remaining 20% based on class participation. Written assignments will be evaluated on multiple factors, including (a) how well instructions were followed, (b) how clear and concise responses are to assignment parameters; (c) demonstrated ability to apply the course concepts and frameworks in written summaries; (d) the degree of professionalism and effectiveness regarding structure, content and communication, and in the case of the Team Project, (d) the degree of correlation between the work product and the criteria and requirements defined for the assignment. Particular care should be taken to fully address the requirements for each paper detailed in the assignment. Identification of Assignments - All submitted assignments should be identified at the top of the first page with: (a) your name, (b) the team name, (c) the course designation, and (d) the assignment number (WA # 3, etc.). Format - Written assignments must be submitted in MS Word, MS Excel or MS PowerPoint format, as appropriate. All written assignments and PowerPoint presentations are to be submitted in electronic form. Each paper should be professional in nature and should be written in an Outline or Narrative Format (either format is fine). The use of charts and exhibits is encouraged, to the extent that they help you make your points. Cover pages, charts or exhibits, and lists of references will not be included in the page count. Charts and exhibits should be numbered and appropriately referenced in the body of the document. A list of references should be attached as required. Footnote the sources for any information that is included in the business plan or investor overview presentation. The written assignments should use 10-11 point type, single-spaced, with 1 margins all around. The original copy of the individual assignment, team project and PowerPoint presentation will be kept on file and will not be returned. Assignment Submission, Due Dates and Late Paper Policy - The written assignments must be submitted to the instructor via eLearning prior to the beginning of class period, on the date they are due. Any item that needs to be presented in class should also be brought to class on a USB Flash Drive. Due to the nature of the assignments and the discussion and presentations taking place on the days assignments are due, late assignments will not be accepted without substantial penalty. Team assignments are to be submitted only by one member of the team, on behalf of the entire team.

Exams - Questions on exams may include multiple choice, true/false, or narrative responses. Class Participation
Twenty percent (20%) of your grade will be based on attendance and/or active participation in class discussions and exercises, potentially including take home exercises. Attendance and/or class participation will be tracked. From time to time, it may be necessary to miss a class due to illness or personal matters. Inform the instructor in advance of these absences. Attendance at, or volunteering in support of the events/activities sponsored by the Entrepreneurship Club will count as bonus points towards the participation grade for this course. Each student will be responsible for requesting the event coordinators to print a confirmation of attendance/participation at the time of each activity or event. In order to get credit, the confirmation will need to be verified, so notify me by email, and remember to sign in when you attend the event. Each student is expected to have read all assigned materials prior to the start of class and be prepared to discuss the ideas, concepts and issues they raise. If it is determined that students are not prepared for class, pop quizzes may be instituted and factored into the individuals grade as part of class participation.

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COURSE OUTLINE
Date Session 01 8/24 Session 02 8/29 Topic Introduction and Overview; The Nature and Importance of Entrepreneurs; The Entrepreneurial Mindset Entrepreneurial Characteristics
The Individual Entrepreneur Decision Processes- Causal and Effectual Thinking Corporate versus Individual Entrepreneurship Self Assessment

Readings/Assignments/Deliverables
Text: Chapter 1 and 2 (7Th Edition); Chapter 1 (8th Edition) Text: Continuation of Chapter 2 and Chapter 3 ( 7th Edition); Continuation of Chapter 1-2 (8th Edition)

Session 03 8/31

Guest Speaker: Loreen Phillips

Library Resources Market Research

1.

Written Assignment- WA #1 due:

Each student submits 2 new business ideas to instructor and to the respective team members.

Text: Chapter 3 (7th Edition); Chapter 2 (8th Edition) 9/5 Session 04 9/7 Holiday- Labor Day Creativity and the Business Idea -Opportunity Identification - Sources of Ideas - Initial introduction to Creativity IDEO Video Creativity Continued Product Planning and Development Feasibility Analysis; Introduction to the Business Plan Text: Chapter 5 (7th Edition); Chapter 4 (8th Edition) 1. Teams formed and Team Rosters submitted to Instructor
Text: Chapter 5 (7th Edition); Chapter 4 (8th Edition) Written Assignment- WA#2 Due- Each team submits a selected business idea (plus at least one alternative idea) for team project to Instructor for approval. Complete questions used for WA#1 for each idea. Review: the business plan outline Text: Chapter 5 & 7 (both 7th and 8th editions)Text: Chapter 6 (both 7th and 8th editions)

Session 05 9/12 Session 06 9/14

Session 07 9/19 Session 08 09/21 Session 09 9/26 Session 10 9/28 Session 11 10/3

Intellectual Property - Guest Speaker- Julie Nickols, IP Attorney, Haynes & Boone
Patents; Licensing

The Business Plan- Essential Elements Entrepreneurial Strategy International Entrepreneurship

Video Dominos Pizza Preparing Presentations Business Concept Summary, and Industry Analysis Presented by all teams

Text: Chapter 7- (both 7th and 8th Editions), continued Text: Chapter 13 (7th Edition); Chapter 3 (8th Edition) Text: Chapter 4 (7th Edition); Chapter 5 (8th Edition)

In-Class Presentations WA#3

Written Assignments- WA#3a &

WA#3b and Team Paper with Team Presentations are due

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Session 12 10/5

In-Class Presentations WA#3 (continued)

Business Concept Summary, and Industry Analysis Presented by all teams Review for Mid-term

Session 13 10/10 Session 14 10/12

Complete In-Class Presentations WA#3 (continued); Review for Exam I Mid-term Exam (Exam 1)
Covering Chapters 1,2, 3, 4, 5, 6, 7, 13 (7th edition); Chapters 1, 2, 3, 4, 5, 6, 7 (8th edition), plus lecture material, videos and readings, including Chapters 1-17 in Sam Wylys book Text: Chapter 6 (both 7th and 8th editions) Text: Chapter 8 (both 7th and 8th editions)

Session 15 10/17 Session 16 10/19 Session 17 10/24 Session 18 10/26 Session 19 10/31 Session 20 11/2 Session 21 11/7 Session 22 11/9 Session 23 11/14 Session 24 11/16 Session 25 11/21 Session 26 11/23 Session 27 11/28

Review of Mid-term Exam; Non-IP Legal Topics Team Time The Organizational Plan
Choosing the Legal Form of Business Organization

The Marketing Plan

Market Analysis Developing the Marketing Plan for the Business Forecasting and Budgeting

Text: Chapter 9 (both 7th and 8th editions)

The Financial Plan

Text: Chapter 10 (both 7th and 8th editions) Text: Chapter 11 and 12 (both 7th and 8th editions)

Sources of Capital
Financing the New Venture

Guest Speaker- Entrepreneur or Investor Building a Team Ending the Venture Ethics, Leadership, and Board of Directors Guest Speaker- Entrepreneur or Investor Review Requirements for Presentations
Team Time Text: Chapter 17 (7th edition); Chapter 15 (8th edition)

Discuss Presentation Requirements

Course Recap, Discuss Final; Team Time

In-Class Presentations Begin

WA#4: Complete Presentation and Business Plan, including the Marketing Plan, Assessment of Risk and Financial Plan

Deliverables: WA#4a & WA#4b

Due today From All Teams; Individual Peer Evaluations Due; In Class Presentations Begin

Session 28 11/30 Session 29 12/5

In-Class Presentations (continued)

WA#4: Complete Presentation and Business Plan, including the Marketing Plan, Assessment of Risk and Financial Plan

In Class Presentations Continue

Complete In-Class Presentations; Course Wrap up

In Class Presentations Continue

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12/9/11 11:00 AM

Final Exam

Final Exam:
Cumulative- All Slides, Handouts, Videos and discussion from class, plus questions from required outside reading (Sam Wylys book). Areas of the text book that were discussed in class may also be included.

This course schedule is flexible, and changes may be made to accommodate guest speakers or as otherwise needed.

UNIVERSITY POLICIES
Off-campus Instruction and Course Activities-Off-campus, out-of-state, and foreign instruction and activities are subject to state law and University policies and procedures regarding travel and risk-related activities. Information regarding these rules and regulations may be found at the website address http://www.utdallas.edu/BusinessAffairs /Travel_Risk_Activities.htm. Additional information is available from the office of the school dean. Below is a description of any travel and/or risk-related activity associated with this course. Student Conduct & Discipline- The University of Texas System and The University of Texas at Dallas have rules and regulations for the orderly and efficient conduct of their business. It is the responsibility of each student and each student organization to be knowledgeable about the rules and regulations which govern student conduct and activities. General information on student conduct and discipline is contained in the UTD publication, A to Z Guide, which is provided to all registered students each academic year. The University of Texas at Dallas administers student discipline within the procedures of recognized and established due process. Procedures are defined and described in the Rules and Regulations, Board of Regents, the University of Texas System, Part 1, Chapter VI, Section 3, and in Title V, Rules on Student Services and Activities of the universitys Handbook of Operating Procedures. Copies of these rules and regulations are available to students in the Office of the Dean of Students, where staff members are available to assist students in interpreting the rules and regulations (SU 1.602, 972/883-6391). A student at the university neither loses the rights nor escapes the responsibilities of citizenship. He or she is expected to obey federal, state, and local laws as well as the Regents Rules, university regulations, and administrative rules. Students are subject to discipline for violating the standards of conduct whether such conduct takes place on or off campus, or whether civil or criminal penalties are also imposed for such conduct. Academic Integrity- The faculty expects from its students a high level of responsibility and academic honesty. Because the value of an academic degree depends upon the absolute integrity of the work done by the student for that degree, it is imperative that a student demonstrate a high standard of individual honor in his or her scholastic work. Scholastic dishonesty includes, but is not limited to, statements, acts or omissions related to applications for enrollment or the award of a degree, and/or the submission as ones own work or material that is not ones own. As a general rule, scholastic dishonesty involves one of the following acts: cheating, plagiarism, collusion and/or falsifying academic records. Students suspected of academic dishonesty are subject to disciplinary proceedings. Plagiarism, especially from the web, from portions of papers for other classes, and from any other source is unacceptable and will be dealt with under the universitys policy on plagiarism (see general catalog for details). This course will use the resources of turnitin.com, which searches the web for possible plagiarism and is over 90% effective. Email Use- The University of Texas at Dallas recognizes the value and efficiency of communication between faculty/staff and students through electronic mail. At the same time, email raises some issues concerning security and the identity of each individual in an email exchange. The university encourages all official student email correspondence be sent only to a students U.T. Dallas email address and that faculty and staff consider email from students official only if it originates from a UTD student account. This allows the university to maintain a high degree of confidence in the identity of all individual corresponding and the security of the transmitted information. UTD furnishes each student with a free email account that is to be used in all communication with university personnel. The Department of Information Resources at U.T. Dallas provides a method for students to have their U.T. Dallas mail forwarded to other accounts. Withdrawal from Class- The administration of this institution has set deadlines for withdrawal of any college-level courses. These dates and times are published in that semester's course catalog. Administration procedures must be followed. It is the student's responsibility to handle withdrawal requirements from any class. In other words, I cannot drop or withdraw any student. You must do the proper paperwork to ensure that you will not receive a final grade of "F" in a course if you choose not to attend the class once you are enrolled. Student Grievance Procedures- Procedures for student grievances are found in Title V, Rules on Student Services and Activities, of the universitys Handbook of Operating Procedures. In attempting to resolve any student grievance regarding grades, evaluations, or other fulfillments of academic responsibility, it is the obligation of the student first to make a serious effort to resolve the matter with the instructor, supervisor, administrator, or committee with whom the grievance originates (hereafter called the respondent). Individual faculty members retain primary responsibility for assigning grades and evaluations. If the matter cannot be resolved at that level, the grievance must be submitted in writing to the respondent with a copy of the respondents School Dean. If the matter is not resolved by the written response provided by the respondent, the student may submit a written appeal to the School Dean. If the grievance is not resolved by the School Deans decision, the student may make a written appeal to the Dean of Graduate or Undergraduate Education, and the deal will appoint and convene an Academic Appeals Panel. The decision of the Academic Appeals Panel is final. The results of the academic appeals process will be distributed to all involved parties. Copies of these rules and regulations are available to students in the Office of the Dean of Students, where staff members are available to assist students in interpreting the rules and regulations. Incomplete Grade Policy- As per university policy, incomplete grades will be granted only for work unavoidably missed at the semesters end and only if 70% of the coursework has been completed. An incomplete grade must be resolved within eight (8) weeks from the first day of the subsequent long semester. If the required work to complete the course and to remove the incomplete grade is not submitted by the specified deadline, the incomplete grade is changed automatically to a grade of F.

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Disability Services- The goal of Disability Services is to provide students with disabilities educational opportunities equal to those of their nondisabled peers. Disability Services is located in room 1.610 in the Student Union. Office hours are Monday and Thursday, 8:30 a.m. to 6:30 p.m.; Tuesday and Wednesday, 8:30 a.m. to 7:30 p.m.; and Friday, 8:30 a.m. to 5:30 p.m. The contact information for the Office of Disability Services is: The University of Texas at Dallas, SU 22, PO Box 830688, Richardson, Texas 75083-0688, (972) 883-2098 (voice or TTY) Essentially, the law requires that colleges and universities make those reasonable adjustments necessary to eliminate discrimination on the basis of disability. For example, it may be necessary to remove classroom prohibitions against tape recorders or animals (in the case of dog guides) for students who are blind. Occasionally an assignment requirement may be substituted (for example, a research paper versus an oral presentation for a student who is hearing impaired). Classes enrolled students with mobility impairments may have to be rescheduled in accessible facilities. The college or university may need to provide special services such as registration, note-taking, or mobility assistance. It is the students responsibility to notify his or her professors of the need for such an accommodation. Disability Services provides students with letters to present to faculty members to verify that the student has a disability and needs accommodations. Individuals requiring special accommodation should contact the professor after class or during office hours. Religious Holy Days- The University of Texas at Dallas will excuse a student from class or other required activities for the travel to and observance of a religious holy day for a religion whose places of worship are exempt from property tax under Section 11.20, Tax Code, and Texas Code Annotated. The student is encouraged to notify the instructor or activity sponsor as soon as possible regarding the absence, preferably in advance of the assignment. The student, so excused, will be allowed to take the exam or complete the assignment within a reasonable time after the absence: a period equal to the length of the absence, up to a maximum of one week. A student who notifies the instructor and completes any missed exam or assignment may not be penalized for the absence. A student who fails to complete the exam or assignment within the prescribed period may receive a failing grade for that exam or assignment. If a student or an instructor disagrees about the nature of the absence [i.e., for the purpose of observing a religious holy day] or if there is similar disagreement about whether the student has been given a reasonable time to complete any missed assignments or examinations, either the student or the instructor may request a ruling from the chief executive officer of the institution, or his or her designee. The chief executive officer or designee must take into account the legislative intent of TEC 51.911(b), and the student and instructor will abide by the decision of the chief executive officer or designee.