Business Strategy & Policy Strategic

School of Business & Economics (SBE)

Program: Course Code: Duration: Credit Hours: Resource Person: Contact: MBA Evening / MBA Executive MG58/MG589 15 Sessions 3 Mohsin Rauf Email: go2mohsin@gmail.com

Course Description
Both the challenges and opportunities facing organization of all sizes today are greater than ever. Less room than ever for error exists today in the formulation and implementation of a strategic plan. This is a capstone course of the entire business education program and encompasses in its ambit the application of the different business and theories learned so far. The course is designed to orientate the student to understand, analyze and make pertinent strategic choices concerning management related challenges, issues and problems. Students will develop their cognitive ability to assess and interpret various strategic models and demonstrate awareness in application of the strategic models and analytical tools.

Learning Objectives
After studying this course students should be able to: Describe the strategic-management process. Explain the need for integrating analysis and intuition in strategic management. Discuss the nature of strategy formulation, implementation, and evaluation activities. Describe the nature and role of vision and mission statements in strategic management. Discuss how clear vision and mission statements can benefit other strategicmanagement activities. Describe how to conduct an external strategic-management audit. Describe how to perform an internal strategic-management audit. Discuss guidelines when particular strategies are most appropriate to pursue. Describe a three-stage framework for choosing among alternative strategies. Explain why strategy implementation is more difficult than strategy formulation. Explain market segmentation and product positioning as strategy-implementation tools. Describe a practical framework for evaluating strategies.

Teaching-Learning Methodology

Lectures Handouts Suggested Text Case Studies Skills Development Exercises

Project

BSP/Strategic Management Course Outline - Page 1 of 6

CALENDAR OF ACTIVITIES
Sessio n # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Activity Introduction of the course and the participants. The Nature of Strategic Management The Business Vision and Mission The External Assessment The Internal Assessment Strategies in Action Strategy Analysis and Choice Midterm Exam and review Implementing Strategies Management and Operations Issues Implementing Strategies Marketing, Finance/Accounting, R&D, and MIS Issues Strategy Review, Evaluation, and Control How to Prepare and Present a Case Analysis Case discussion Case discussion Project Presentations Project Presentations Assessment Experiential Exercises Case Discussion, Experiential Exercises, Quiz 1 Case Discussion, Experiential Exercises, Quiz 2 Case Discussion, Experiential Exercises, Quiz 3 Case Discussion, Experiential Exercises, Quiz 4 Case Discussion, Experiential Exercises, Quiz 5 Midterm Case Discussion, Experiential Exercises, Quiz 6 Case Discussion, Experiential Exercises, Quiz 7 Case Discussion, Experiential Exercises, Quiz 8 Quiz 9 Case Discussion Case Discussion Presentations Presentations

Suggested Text Books: 1. Strategic Management (Concepts and Cases), 12e, by Fred R. David,
published by Prentice-Hall.

BSP/Strategic Management Course Outline - Page 2 of 6

Strategic Management (Text and Cases) 3e by Dess, Lumpkin, Eisner. McGraw Hill International Edition. 3. Crafting and Executing Strategy. The Quest for Competitive Advantage (Concepts and Cases) 15e, by Arthur A. Thompson Jr, A.J, Strickland III, John E. Gamble. McGraw-Hill Irwin
2.

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Suggested Readings: 1. The Art of War, Written by Sun Tzu 2. Plowing the Sea, Written by Michael Fairbanks and Stace Lindsay Suggested Websites:
WWW.STRATEGYCLUB.COM WWW.CHECKMATEPLAN.COM WWW.MINDTOOLS.COM WWW.CEOEXPRESS.COM

http://hbr.org/magazine www.mckinsey.com http://www.pakistaneconomist.com/ http://www.emeraldinsight.com/ http://strategyclub.com/ HTTP://ONELOOK.COM WWW.WIKIPEDIA.COM

Assessment & Evaluation:

Quizzes..............................................................20 marks Experiential Exercises, Case/Class Participation 15 marks Project & Project Presentation............................15 marks Mid Term............................................................25 marks End Term Exam..................................................25 marks Total:..................................................100 marks

Note: This course outline plan can be altered at any point during the semester, as deemed necessary by the resource person.

BSP/Strategic Management Course Outline - Page 4 of 6

TEAM MEMBER PEER EVALUATION FORM

Do not put your name at the top of this form, but do put your name in the spaces provided below. This semester you worked with three other students on preparing a comprehensive case analysis. Please rate yourself and your team members on the relative contribution made to preparing and presenting the case. Your ratings will be confidential and anonymous. Be honest on this evaluation. In rating yourself and your team members, use a one- to five-point scale, where 5 = superior, 4 = above average, 3 = average, 2 = below average, and 1 = really weak. Add the scores to obtain a total score for yourself and the other group members. Put any comments you like on the bottom or back of this page. Fold this sheet when you complete the ratings below. Thank you.
Put your name and your team members names in the spaces provided, one name at the top of each column. Names: Ratings: On time for all group meetings:

Helped keep the group cohesive:

Number of useful ideas contributed:

Quantity of work done:

Quality of work done:

Add Total Scores Here:

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CASE PRESENTATION EVALUATION FORM

Company: Presenting Team Members: Place comments after each rating. CONTENT 1. Mission Statement Poor 1 Ratings (circle the appropriate numbers). Below Average 2 Average 3 Above Average 4 Superior 5 Date:

2. Thoroughness, accuracy, and depth of external analysis 3. Thoroughness, accuracy, and depth of internal analysis 4. Identification and evaluation of alternative strategies using matrices 5. Quality, quantity, feasibility, and relevance of recommendations 6. Justification and support for recommendations

DELIVERY 1. Organization of presentation 1 2 3 4 5

2. Professionalism of presentation

3. Use of visuals and color

4. Communication skills of team

5. Use of time

6. Handling of questions

OVERALL EVALUATION:

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