TABLE : 1

AGE GROUP OF RESPONDENTS

Age Below 24 25-34 35-44 Above 45 Total z

Frequency 68 46 29 7 150

Percent 45.3 30.7 19.3 4.7 100.0

Inference: Table : 1 reveals that, 45.3% of the respondents are below 24 years of age, 30.7% of the respondents are between 25 to 34 years, 19.3% of the respondents are between 35 to 44 years and 4.7% of the respondents are above 45 years of age.

13

AGE GROUP OF RESPONDENTS

50 45 40

30

31

20 19

10

Percent

0 18-24 25-34 35-49

5 50-64

AG E G R O UP O F R ESPO ND ENT S

14

TABLE: 2

GENDER OF RESPONDENTS

Factor Male Female Total

Frequency 61 89 150

Percent 40.7 59.3 100.0

Inference: Table : 2 reveal that, 40.7% of the respondents are male and 59.3% of the respondents are female.

15

GENDER OF RESPONDENTS

G EN D ER O F R E S P O ND EN T S
M a le F e m a le

4 0 .6 7 %

5 9 .3 3 %

16 TABLE : 3

FIRST TIME REASON

Reasons Disliked other stores Promotional Friend Other Total

Frequency 21 25 89 15 150

Percent 14.0 16.7 59.3 10.0 100.0

Inference: Table 3 reveals that, 14% of the respondents purchase for first time Because they disliked other stores, 16.7% of the respondents purchase because of promotional, activities 59.3% of the respondents purchase because of friends and 10% of the respondents purchase due to other reasons.

17 FIRST TIME REASON

FIRST TIME REASON

Disliked other stores Promotional Friend Other

Bars show counts

18

TABLE : 4

SHOPPING FREQUENCY

Factors First time Weekly Twice a week Monthly More than a month Total

Frequency 12 60 31 41 6 150

Percent 8.0 40.0 20.7 27.3 4.0 100.0

Inference: Table : 4 reveals that, 8% of the respondents shop first time, 40% of the respondents shop in the store weekly , 20.7% of the respondents shop twice a week, 27.3% of the respondents shop monthly and 4% of the respondents shop more than once a month.

19

SHOPPING FREQUENCY

4 .0 0 %

8 .0 0 %

S HO P P IN G F R EQ U EN CY
F ir s t t im e < 1/ m onth 1 /m o n th 1 /w ee k > 1/ week

2 7 .3 3 %

4 0 .0 0 %

2 0 .6 7 %

20

TABLE : 5 REGULAR PATRONAGE

Factor prices convenience services others Total

Frequency 25 86 27 12 150

Percent 16.7 57.3 18.0 8.0 100.0

Inferences: Table: 5 reveal that, 16.7% of the respondents reason to buy is prices, 57.3% of the respondents reason to buy is convenience,18% of the respondents reason to buy is services and 8% of the respondents reason to buy is other reasons.

21

REGULAR RESON
70

60 57 50

40

30

20 17 18

Percent

10 8 0 pric es c onv enienc e s erv ic es others

R EG UL A R R EA S O N

22 TABLE : 6

PRIMARY PURCHASE

Factor provisions vegetables hotel fancy items toys others Total

Frequency 57 22 26 24 3 18 150

Percent 38.0 14.7 17.3 16.0 2.0 12.0 100.0

Inference: Table : 6 reveal that, 38% of the respondents shop for provisions, 14.7% of the respondents shop for vegetables, 17.3 % of the respondents shop at the hotel, 16% of the respondents shop for fancy items,2% of the respondents shop for toys and 12% of the respondents shop for other things.

23

PRIMARY PURCHASE

12 .00% 2.00 %

P RIM A RY P U R CH A S E
prov is ions v e getab les ho tel f ancy item s 38 .00% t oy s others

16.00 %

17.3 3% 1 4.67 %

24

TABLE : 7

MADE PURCHASE

Purchase

Frequency

Percent

No Yes Total

27 123 150

18.0 82.0 100.0

Inference: Table No:7 reveals that, 18% of the respondents dId not make the purchase when they visited the shop and 82% of the respondents made the purchase.

25 MADE PURCHASE

M A DE P URC HAS E
No Y es

26 TABLE : 8 METHOD OF PAYMENT

Payment Cash Credit card Debit card Cheque Total

Frequency 129 12 3 6 150

Percent 86.0 8.0 2.0 4.0 100.0

Inferences: Table : 8 reveals that, 86% of the respondents make their payment through cash, 8% through credit card, 2 % on their debit card and 4% through their Cheque.

27

METHOD OF PAYMENT

4.00% 2.00% 8.00%

METHOD OF PAYMENT
Cash Credit card Debit card cheque

86.00%

28 TABLE : 9

DISTANCE FROM HOME Distance Less than 1 km 1 to 5 km 5 to 10 km 10 to 30 km Above 30 km Total Frequency 29 51 55 9 6 150 Percent 19.3 34.0 36.7 6.0 4.0 100.0

Inferences: Table No:9 reveals that, 19.3% of the respondents are situated less than 1 km from the shop, 34% of the respondents are within 1 to 5 km, 36.7 % of the respondents are within 10 to 30 km and 4% of situated outside 30 km. the respondents are

29

DISTANCE FROM HOME

55 51

B ar s s how c ount s

29

DISTANCE FROM HOME

9 6

< 1 km 1-5 km 5-10 miles 10-30 miles > 30 miles

30 TABLE : 10

CONTACT WITH EMPLOYEES

Contact with Employees

Frequency

Percent

No Yes Total

104 46 150

69.3 30.7 100.0

Inferences: Table No: 10 reveals that, 69.3% of the respondents do not contact with employees to make the purchase and 30.7% get the guidance from the employees.

31 CONTACT WITH EMPLOYEES

C O N T AC T W IT H E M P L O YEE S
No Y es 3 0 .6 7 %

6 9 .3 3 %

32 TABLE : 11

PRICE SATISFACTION

Factors Strongly Negative Somewhat Negative Neutral Somewhat Positive Strongly Positive Total

Frequency 6 38 39 36 31 150

Percent 4.0 25.3 26.0 24.0 20.7 100.0

Inferences: Table :11 reveal that, 4% of the respondents are strongly negative on prices charged by of the store,25.3% are some what negative, 26% are neutral about the prices charged by 24% are some what positive and 20.7 % are strongly positive about the prices charged by in the store.

33

PRICE SATISFACTION

PRICE SATISFACTION
Strongly Negative Somewhat Negative Neutral Somewhat Positive

4 .0 0 % 2 0 .6 7 %

P R I C E S A T IS F A C T I O N
S t ro n g ly N e g a t iv e S o m e wh a t N e g at iv e N e u t ra l S o m e wh a t P o s itiv e S t ro n g ly P o s it iv e

Strongly Positive

2 5 .3 3 %

2 4 .0 0 %

2 6 .0 0 %

34 TABLE : 12

VARIETY SATISFACTION

Factor Somewhat Negative Neutral Somewhat Positive Strongly Positive Total

Frequency 9 54 37 50 150

Percent 6.0 36.0 24.7 33.3 100.0

Inferences: Table :12 reveals that, 6% of the respondents are somewhat negative on the variety of goods provided by the store, 36% are neutral about the Variety, 24.7% are some what positive and 33.3 % are strongly positive about the variety of goods provided by the store.

35 VARIETY SATISFACTION

VARIETY SATISFACTION
Somewhat Negative Neutral Somewhat Positive

Ba rs s how c o unt s

36 TABLE :13

ORGANISATION SATISFACTION

Factor Somewhat Negative Neutral Somewhat Positive Strongly Positive Total

Frequency 9 67 32 42 150

Percent 6.0 44.7 21.3 28.0 100.0

Inferences: Table :13 reveal that, 6% of the respondents are somewhat negative on organisation satisfaction of the store, 44.7% are neutral , 21.3% are some what positive and 28 % are strongly positive about the organisation satisfaction.

37

ORGANISATION SATISFACTION

ORGANISATION SATISFACTION
Somewhat Negative Bars show counts Neutral Somewhat Positive Strongly Positive

38 TABLE : 14

SERVICE SATISFACTION

Factor Strongly Negative Somewhat Negative Neutral Somewhat Positive Strongly Positive Total

Frequency 3 6 53 41 47 150

Percent 2.0 4.0 35.3 27.3 31.3 100.0

Inferences: Table No:11 reveal that, 2% of the respondents are strongly negative on service provided by the store, 4% are some what negative, 35.3% are neutral about the service, 27.3% are some what positive and 31.3 % are strongly positive about the service rendered in the store.

39

SERVICE SATISFACTION
60

50

53 47

40

41

30

20

10

Count

3 Strongly Negativ e

6 Neutral Strongly Pos itive Somew hat Positiv e

Somew hat Negativ e

SERVICE SAT ISFACTION

40

TABLE : 15 ITEM QUALITY SATISFACTION

Factor Strongly Negative Neutral Somewhat Positive Strongly Positive Total

Frequency 3 32 53 62 150

Percent 2.0 21.3 35.3 41.3 100.0

Inferences: Table :15 reveals that, 2% of the respondents are strongly negative on Item quality of the store,21.3% are neutral about the price, 35.3% are some what

positive and 41.3 % are strongly positive about the item quality in the store.

41

ITEM QUALITY SATISFACTION

Somewhat Positive Neutral Positive Strongly Negative

Bars show counts

42 TABLE : 16

OVERALL SATISFACTION

Factor Strongly Negative

Frequency 6

Percent 4.0

Somewhat Negative Neutral Somewhat Positive Strongly Positive Total

6 34 41 63 150

4.0 22.7 27.3 42.0 100.0

Inferences: Table :16 reveals that, 4% of the respondents are strongly negative on Overall satisfaction of the store,4% are some what negative, 22.7% are neutral, 27.3% are some what positive and 42 % are strongly positive about the overall satisfaction in the store.

43 OVERALL SATISFACTION

O VERALL SATISFACTIO N
50

40

42

30 27 20 23

10

Percent

4 Strongly Negative

4 Neutral Strongly Pos itiv e Somew hat Pos itive Somew hat Negativ e

OVERALL SATISFACTION

44

TABLE : 17

GENDER OF RESPONDENTS * PRIMARY PURCHASE

Crosstabulation Count
PRIMARY PURCHASE Total

provisions

vegetables

hotel fancy items

toys

others

GENDER OF RESPONDENTS

Male

37

61

Female Total

20 57

13 22

23 26

21 24 3

12 18

89 150

Inferences: Table : 17 reveals that, out of 150 respondents 61 are males in which 37 of the male respondents buy provisions, 9 of them vegetables, 3 hotel, 3 of them fancy items and toys and 6 of them other items. 89 are female respondents out of which 20 buy provisions, 13 of them vegetables,23 hotel,21 of them fancy items and 12 of them other items.

45 GENDER OF RESPONDENTS * PRIMARY PURCHASE Crosstabulation

40 37

30

P R IM A R Y PUR C HA SE
20 23 20 21 prov is ions v egetables 13 9 hotel 12 f anc y items 6 0 3 3 3 Male Female toy s others

10

Count

G END ER O F R ES P O ND ENT S

46 TABLE : 18 GENDER OF RESPONDENTS * VARIETY SATISFACTION

Crosstabulation Count

VARIETY SATISFACTION Somewhat Negative GENDER OF RESPONDENTS Male Female Total 6 3 9 Neutral 12 42 54 Somewhat Positive 22 15 37 Strongly Positive 21 29 50

Total

61 89 150

Inferences: Table : 18 reveal that, out of 150 respondents 61 are males in which 6 of the male respondents are some what negative about variety in the store, 12 are neutral,22 are some what positive and 21 are strongly positive of the variety the store. 89 are female respondents out of which 3 are some what negative about variety in the store, 42 are neutral,15 are some what positive and 29 are strongly positive of the variety the store.

47 GENDER OF RESPONDENTS * VARIETY SATISFACTION

Crosstabulation

50

40

42

30 29

20

22

21 15

V A R IE T Y S A T IS F A C T IO N
S o me w h a t Ne g a tiv e

10

12 6

Ne u tr a l S o me w h a t Po s itiv e 3 S tr o n g ly Po s itiv e Fe ma le

Count

0 Ma le

G E ND E R O F R E S P O ND E NT S

48 TABLE : 19 MADE PURCHASE* CONTACT WITH EMPLOYEES Crosstabulation

Count CONTACT WITH EMPLOYEES No MADE PURCHASE No 24 Yes 3 27

Total

Yes

80

43

123

Total

104

46

150

Inferences: Table :19 reveal that, out of 27 who do not make the purchase 24 do not contact the employees and 3 contact out of 123 who made purchase 80 persons do not contact employees and 43 contact them.

49 PURCHASE MADE * CONTACT WITH EMPLOYEES Crosstabulation

100

80

80

60

40

43

20

24

CONT ACT WIT H EMPLOYE

No

Count

0 No Y es

Y es

MADE PURCHASE

50 TABLE : 20 AGE GROUP OF RESPONDENTS * ITEM QUALITY SATISFACTION

Crosstabulation
Count

ITEM QUALITY SATISFACTION Strongly Negative AGE GROUP OF 18-24 RESPONDENTS 25-34 35-49 50-64 Total 3 Neutral 6 18 8 3 32 Somewhat Strongly Positive Positive 29 11 6 7 53 30 17 15 62

Total

68 46 29 7 150

Inferences: Out of 68 in the age group of 18 -24 , 3 of them are strongly negative on item quality satisfaction, 6 are neutral, 29 are some what positive, 30 are strongly positive. Out of 46 in the age group of 25 -34 , 18 of them are neutral, 11 are some what positive, 17 are strongly positive. Out of 29 in the age group of 35 - 49 , 8 of them some what positive, 15 are strongly positive. are neutral, 6 are

51

AGE GROUP OF RESPONDENTS * ITEM QUALITY SATISFACTION Crosstabulation

40

30

20

ITEM QUALITY SATISFA

Strongly Negative 10 Neutral Somew hat Positive 0 18-24 25-34 35-49 50-64 Strongly Positive

Count

AGE GROUP OF RESPONDENTS

52

PRICE SATISFACTION

4.00% 20.67%

PRICE SATISFACTION
Strongly Negativ e Somewhat Negativ e Neutral Somewhat Positiv e Strongly Positiv e

25.33%

24.00%

26.00%

34

VARIETY SATISFACTION

6 .00 %

V AR I ET Y S A T IS FA C TI O N
S om ewhat N egat iv e N eu t ral S om ewhat P os itiv e S t ro ngly P os it iv e

3 3.3 3%

36.00 %

2 4.6 7%

36 ORGANISATION SATISFACTION

6 .0 0 %

O R G A N IS A T I O N S A T IS F A C T I O N
S o m e w h a t N e g at iv e N e u t ra l S o m e w h a t P os i ti v e S t ro n g ly P o s it iv e

2 8 .0 0 %

4 4 .6 7 %

2 1 .3 3 %

38

SERVICE SATISFACTION

2.00% 4.00%

SERVICE SATISFACTION
Strongly Negativ e Somewhat Negativ e Neutral Somewhat Positiv e Strongly Positiv e 35.33%

31.33%

27.33%

40

OVERALL SATISFACTION

4 .0 0 % 4 .0 0 %

O V E R A L L S A T IS F A C T I O N
S t ro n g ly N e g a tiv e S o m e w h a t N e ga t iv e N e u t ra l 2 2 .6 7 % S o m e w h a t P o s itiv e S t ro n g ly P o s it iv e

4 2 .0 0 %

2 7 .3 3 %

44

DISTANCE FROM HOME

6.00%

4.00% 19.33%

DIS TANCE FRO M HO M E

< 1 km 1-5 km 5-10 miles 10-30 miles > 30 miles

36.67%

34.00%

28