Beruflich Dokumente
Kultur Dokumente
2011
A practical Guide to Summer Training for MBA students of Lovely Professional University
Vivek Chaturvedi
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Acknowledgements
I am grateful to Dr Sanjay Modi, Sr Dean, Lovely Faculty of Business and Arts (LFBA), who is the inspiration behind this book, Dr Bhavana Adhikari, Associate Dean, Lovely School of Management, for her unrelenting support, Dr Yuvraj Bhatnagar, Associate Dean, Lovely School of Business, for this sagacious advice and inputs, Mr Suresh Kashyap, Head of Department, Lovely School of Management, for being a constant source of motivation. I am grateful to Mr Syed Tabrej, Mr Nandan Sujati, Mr Susanta Bose, Mr Swapanarang Swain, Ms Monika Kalam and Ms Dalvinder Kaur (all faculty members at LFBA) for contributing to this document. I extend my gratitude to all the management teachers of yesteryears who have contributed to the pool of knowledge and have had a huge impact on curriculum of management education.
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Preface
This book is a compendium of sample topics for summer training of MBA students. An attempt has been made to make it as comprehensive and concise as possible. The topics given herein are for the purpose of guiding the students to choose their summer training projects and can be modified as per the requirement of the company. The topics have been classified into areas of specialization for the sake of convenience and clarity. In addition to being a guide for summer training this book can also be used to peek into the job requirements of various specializations and can be used to decide on the right specialization for a student. In addition to sample topics this book contains various guidelines to be followed in order to derive the maximum benefit out of the two months of summer training. It contains the rules of University and the code of conduct the student is expected to observe during the period of internship. The book also contains a section on the activities which are generally done by various departments of a company. This shall help in widening the perspective of the students and also increase the exposure he can receive. All the formats for the various components of the course have been presented in annexure at the end of the book. I wish you all the best for your summer training. Have fun!
(Vivek Chatuvedi)
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Contents
Professional Goals during Summer Training ............................................................................................. 8 Code of Conduct ...................................................................................................................................... 8 Marketing ................................................................................................................................................ 8 Survey on preferences for insurance companies with special reference to a particular player .............. 8 ICC World Cup Effect on the promotions of various products ............................................................ 8 Impact of price on the buying behavior ................................................................................................ 9 Market Survey for a new product launch ............................................................................................. 9 Pull Effect in Insurance Sale ................................................................................................................. 9 Effect of Packaging on sales of consumer products .............................................................................. 9 Marketing Communication needs of Oligopoly Companies................................................................... 9 Consumer perception about the company/product/organization....................................................... 10 Trend analysis of sales during different times of years ....................................................................... 10 Effectiveness of Integrated Marketing Plan of the company ............................................................... 10 Market positioning of the products .................................................................................................... 10 Finance .................................................................................................................................................. 11 Working capital management at the organization .............................................................................. 11 Project financing ................................................................................................................................ 11 Ratio analysis to know the financial position of company* ................................................................. 11 Budgetary control techniques used by the organization ..................................................................... 11 Inventory control techniques used by the company ........................................................................... 12 Cash Conversion cycles and its Impact on the profitability ................................................................. 12 Receivables management techniques used by the company .............................................................. 12 Capital budgeting techniques used by the companies. ....................................................................... 12 Cost reduction techniques used by the company and their effectiveness. .......................................... 12 NPA s and growing scope of Securitization ......................................................................................... 13 Risk Management in Life Insurance .................................................................................................... 13 Risk Management in General Insurance ............................................................................................. 13 Risk Management in Banking ............................................................................................................. 13 A study on banking procedures .......................................................................................................... 13 Comparative study of loan procedures followed by banks.................................................................. 13
P age |5 Portfolio Management....................................................................................................................... 13 Hospital and Health Management ......................................................................................................... 14 Study on Patient Satisfaction ............................................................................................................. 14 Gap Analysis ...................................................................................................................................... 14 TAT of Laboratory Procedures ............................................................................................................ 14 Patient Flow in OPD ........................................................................................................................... 14 Comparative Study with NABH standards........................................................................................... 14 Medical Audit .................................................................................................................................... 14 Materials and Store Management ...................................................................................................... 15 Urinary Catheterization Infection ....................................................................................................... 15 Design and Facilities in the Emergency Casualty Department ............................................................. 15 Medical Billing Department................................................................................................................ 15 Human Resource Management.............................................................................................................. 15 Recruitment process .......................................................................................................................... 15 Training and Development process .................................................................................................... 15 HRIS ........................................................................................................ Error! Bookmark not defined. Impact of remuneration on Motivation .............................................................................................. 16 Impact of recession on HR policies ..................................................................................................... 16 Change management ......................................................................................................................... 16 Talent management........................................................................................................................... 16 Competency Mapping of particular organization................................................................................ 17 Work life balance ............................................................................................................................... 17 Performance management system..................................................................................................... 17 Information Technology......................................................................................................................... 17 Study of Supply Chain Management System of an IT Organization ..................................................... 17 E-business and its role in inventory management .............................................................................. 17 Total quality management for IT Industry .......................................................................................... 17 Brand positioning and advertising of IT Products................................................................................ 17 Impact of Budget and Schedule Pressure on Software Development Cycle Time and Effort ................ 18 Consumer buying behavior of e-marketed IT products ....................................................................... 18 Implementation of cyber law in IT Organization ................................................................................. 18 Retail Management ............................................................................................................................... 18
P age |6 Study of effectiveness of merchandise availability and consumer shopping behavior ......................... 18 Staffing management and flexi timing implemented in Retail stores .................................................. 18 Materials handling equipment used for cost reduction on shop floor/warehouse .............................. 18 Retail stores and degree of automation used for competitive advantage ........................................... 19 Retail stores warehouse management .............................................................................................. 19 Logistics implementation for coordination with decentralized/centralized store ... Error! Bookmark not defined. Study of Retail location and layout ..................................................................................................... 19 Customer relationship management .................................................................................................. 19 Visual merchandising and atmospherics............................................................................................. 19 Security measures for reducing the store s theft ................................................................................ 19 International Business ........................................................................................................................... 19 Export import policies of the company ............................................................................................... 19 Business Unit Strategies ..................................................................................................................... 20 Market segmentation strategies ........................................................................................................ 20 Transfer pricing techniques followed by company.............................................................................. 20 Management Compensation.............................................................................................................. 20 Financing of Projects of the companies .............................................................................................. 20 The activities of the various departments .............................................................................................. 20 Accounts/ Finance Department .......................................................................................................... 20 Human Resource ............................................................................................................................... 21 Marketing & Sales .............................................................................................................................. 22 ANNEXURE I - Evaluation Parameters..................................................................................................... 23 COURSE EVALUATION : .................................................................................................................. 23 MODEL 1 Research project components Practical Component....................................................... 24 MODEL 2 Sale project components .................................................................................................. 24 Annexure II- Guidelines.......................................................................................................................... 25 Annexure III- Important deadlines ......................................................................................................... 27 ANNEXURE IV- Project Topic Performa ................................................................................................... 29 ANNEXURE V- Fortnightly Progress Report ............................................................................................. 30 ANNEXURE VI - Feedback on fortnightly repot by faculty guide (for faculty only) ................................... 31 ANNEXURE VII- Industry Feedback Form ................................................................................................ 32
P age |7 ANNEXURE VIII- Attendance Sheet ......................................................................................................... 34 ANNEXURE IX - Guidelines for Summer Training Report ......................................................................... 36 Annexure X References ....................................................................................................................... 38
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5. Use appropriate professional language in communication at workplace. 6. Avoid any conduct that may cause embarrassment or disrepute to the organization. 7. Assure that all actions and behaviors promote the favorable image of the organization. 8. Not taking action which disrupts the normal functioning.
Marketing
Survey on preferences for insurance companies with special reference to a particular player
Insurance is considered one of the most difficult products to sell. The sale is mostly push sales, driven by the sales agent/ employee. However, the companies spent a lot of money on advertisement and promotions. The student has to identify the key factors driving the sales and should try to come up with some ideal Integrated Marketing Campaign design for the product. The focus has to be on customer interaction and knowing the actual challenges involved in making the deal happen.
Code of Conduct
The students should observe the following guidelines while their summer training.
1. Adhere to a formal dress code. 2. Be punctual in attendance. 3. Avail leave only if authorized by the project head. 4. Adhere to organization s policies and rules.
This topic can be used by more than one student, varying it as per the company/product in question.
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been done on this topic. Most of these pertain to the large companies. However, this is a gala event which affect business at all levels. The students have to study the impact of the world cup on the business and the sales of the company the student is doing internship with.
Any company looking for additional revenue streams keeps on launching new products. The student has to do a survey to identify the need/gap in some category and suggest a new product to be launched in it.
This topic can be used by more than one student, varying it as per the company/product in question.
This topic can be used by more than one student, varying it as per the company/product in question.
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HPCL, BPCL, IOCL are three such examples in the petrol and diesel category. These companies which had a very laidback attitude in the yesteryears have become active advertisers now. The students need to study their marketing communication needs if any and analyze how their needs are different from the players in more competitive product/service categories.
The student shall study the cycles and trends for the product in question and suggest ways to maximize the revenues by making use of this data. The student should draw results from both past and present data.
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Finance
Working capital management at the organization
Company s big chunk of funds usually gets stuck in working capital. In order to run the business smoothly business needs the appropriate amount of working capital. But working capital at any time should not be more/less than the requirement of the company. Appropriate amount of working capital needs to be maintained. Working capital has three major derivers: y Cash y Receivables y Payables All three need to be properly managed. Cash conversion cycle needs to be minimized, Receivable turnover and payable cycle need to be optimized. All the factors have their effect on profitability of the business. Students will study the working capital management techniques followed by the company so as to maintain the liquidity while maintaining the profitability and suggest means to improve the working capital cycle without hampering profitability.
How to finance a project? Different financing instruments have to be evaluated. Students will study the financing instruments used by the company for financing a project out of available options. Cause for selecting a particular instruments. They will analyze the available instruments and suggest the company about other profitable options.
Project financing
In a business companies have to work on new projects in order to enhance their profitability. But before a new project is taken up its viability has to be checked. It should pass certain parameters. Once the company decides to go up with a project then the problem of its financing comes.
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contradicting objectives and suggest means to improve the cash conversion cycle without hampering sales.
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management techniques followed by the banks and how these techniques help the banks reducing the risk.
Portfolio Management
Portfolio construction is itself a tedious task. It needs consistent rebalancing of the assets as per the needs of the investor. Students doing their intern in financial planning will be required to know all about the construction of portfolio, how and why the portfolios are rebalanced. They will also study the effect of rebalancing on the portfolio.
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face problems of overcrowding and longer waiting time period in OPD. This ultimately leads to the dissatisfaction among patients. Students have to do a detail study on each and every procedure taken in the OPD. They have to find out the lacunae in the service delivery process and finally develop a model for optimum service delivery.
Gap Analysis
Students can use the SERVQUAL scale to measure the service gaps existing in the service delivery system of the hospital. They can find out the causes of the existing gaps. Finally they can develop strategies to close those gaps and thereby improving the service delivery.
Medical Audit
Medical audit is one of the major process for achieving quality healthcare service delivery. Students have to check medical records of the inpatients for a definite time period and also the past records. They have to find out the missing components in the records. Finally they have to develop a check list for maintaining the medical records.
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a sole purpose of augmenting the performance of Individuals & Team members in organizational settings. There has been a growing focus on Human Resource Development and there is constant attempt by organizations to become Learning Organizations. At every step Training & Development has been linked to Strategic goals of the organization to augment the value generated by the program. The students are expected to study the training and development system of a particular organization. In this project, they can analyze the different techniques of training and development being employed along with other critical training and development issues like the proficiency of trainers, expectations from trainees, timing, budget etc.
Change management
Change management is an indispensable part of any organization. Students can study different techniques adopted by organizations for managing change or for reducing the resistance to change. They can focus on any major change program initiated by the organization and can track the transition during the unfreezing, movement & refreezing stage.
Talent management
The students are expected to study the different techniques organization employ to groom the most valuable assets i.e. its employees & how it attempts to build up on its Human Capital by identifying the highpots. The students can undertake a study on the different initiatives which organizations are taking for maintaining the pool of talent through the Assessment Centres & Development Centres & how organizations are focusing on second line development.
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Information Technology
Study of Supply Chain Management System of an IT Organization
There is a network of interconnected businesses involved in the process of providing product and service packages required by end customers of an IT company. The students need to study this network and suggest means to improve its efficiency.
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company has to take. Many a time it so happens that the company does not know the correct positioning it has in the minds of the consumers. This leads to a mismatch in the actual and the appropriate efforts done by the company. The student is required to analyze the positioning of the IT Products and the related advertising campaigns.
Impact of Budget and Schedule Pressure on Software Development Cycle Time and Effort
The project requires analyzing the direct and indirect impact of Budget assigned to project by management towards the project on development of software in terms of time and effort. At the end of the study the student should be in a position to critically analyze the effectiveness of the use of the budget.
Retail Management
Study of effectiveness of merchandise availability and consumer shopping behavior
Customers follow a specific pattern of visiting to nearest convenience store. Basically it depends upon type of merchandise a store has. So effect of merchandise selection by a store manager on foot fall of a store should be studied.
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Generally the logistics are important factor but largely outsourced. Study about the vari areas of the shop like floors or walls and even ceilings. This can be studied in detail by the students and some implementable suggestions should be given.
International Business
Export import policies of the company
The student needs to study the export import policies of the company and relate it with the prevailing geopolitical and economic conditions of the countries of the world. They should also study the effect domestic markets have on these policies.
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Management Compensation
A multinational company has to structure the compensation for the management as per the need of the country. There are a lot of factors that affect this decision. The student has to study the management compensation for a company for different markets.
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8. The process of Approving of Suppliers Bills on the basis of P/Os. 9. Payment procedures to the suppliers. 10. Process of making Cash Flow and Fund Flow. 11. How do the recoveries maintain? 12. Method of making Budgeting. 13. Method of calculating the depreciation. (As per Income Tax Act and as per Companies Act) 14. Method of doing the inventory valuation. 15. Method of stocks taking for bank purpose. 16. Method of keeping checks of consumables. 17. Process of sanctioning employees imprest and method of adjustments. 18. All details required for the finalization of accounts. 19. Important books and records of the company secretary department. 20. Important returnsand process of filing the return for ROC. 21. L/C opening procedure and L/C 22. Processing of Export/ Import Documents and their formats. 23. B/L Forms and its procurement by the shipping companies etc. 24. CWC formalities and issuance of containers for the bonded warehouses. 25. Identification of shipping companies and scheduling the loading and unloading the consignments.
26. Placing the orders to the suppliers to import the goods and formats of all related documents. 27. Execution of Export orders and the procedures. 28. ECGC formalities. 29. Transit Insurance Guarantees document. 30. L/C & Bill discounting procedures with the banks. 31. Copy of the Excise Gate Pass/ Invoice/ Challans/ Export Invoice.
Human Resource
1. Copy of the Standing Orders. 2. Copy of the HR policy. 3. How many statutory returns are being filled on monthly basis (PF/ESI/Labour Dept,/ Gratuity/ Insurance, ) 4. Copy of all challans for the reference. 5. Bonus policy/ Annual increment policy/ incentive policy, 6. Recruitment process and method of obtaining requirements from the respective departments. 7. Appraisal methods by the different departments. 8. Maintaining of comparative statements of the competitors. 9. Any SCR activity and its flow and treatment. 10. Forecasting and Budgeting of CSR activities. 11. Calculation of per employee cost to the company and product.
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12. Preparation of monthly salary bill and procedure. 13. Calculation of working days and overtime hours. 14. Specific polices for the motivation of the employees. 15. Compensation polices in case of some accident or mishaps in the organization. 16. Staff welfare activities. 17. Staff Training and Development Activities. 18. Monthly Feed Back System of the staff. 19. Promotion Polices, 20. LTA Polices.
10. Discount Polices. 11. Pricing policies. 12. Debit Note/ Credit Note issue polices. 13. Invoicing and procedure. 14. Zone wise/ Area wise controlling of sales. 15. Procedure of targeting and sales forecasting. 16. Methods of keeping watch on competitor activities. 17. Statements which are mostly prepared in the department as part of MIS. 18. Procedure of maintaining coordination with other departments such as procurement department/ stores/ Production Department/ QT Department/ Dispatch Department etc. 19. Strategies of keeping the pace with Logistic Department. 20. To understand ISO norms and maintaining the procedures. 21. Branding & Advertisement Polices. 22. After sales services polices. 23. Market Research polices, 24. Customer Relationship Polices, 25. Back Order treatment polices, 26. Distribution and Logistics polices, 27. Sales force compensation policies. 28. Imprest & incentive policies.
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Course Objective: y y To enable students to develop and relate management theory to practice. To help students in making an informed career choice after exposure to the actual work environment. COURSE EVALUATION : C A Component
CLASS PARTICIPATION y Number of Relevant Question asked Range 1-5 6-10 11-15 16-20 y y y y y Total Chairperson Reporter Discipline Company feedback and attendance Feedback from Faculty guide Marks 5 10 15 20 10 10 10 25 25 100 Total
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Marks
Total
5 10 15 15 5 50
PROJECT REPORT
y y y
Introduction-Purpose and Objectives Amount of work done (Literature Review and Research Methodology) Quality of work done(Data Analysis, Data Interpretation, Findings, Recommendations and References)
10 20 20 50
Total
100
Marks
Total
y y
Sale demo Communication skills Content- sale strategy, products knowledge, selling process, allocation of resources, Targets achievement, Question Handling Audio/Visual Aids
10 5 15 15 5
50
PROJECT REPORT
y y y
Introduction to company and Objectives Amount of work done (Theoretical Concepts, Functional process followed) Quality of work done (Data presentation Recommendations, References & Evidences)
10 20 20
Total
100
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Marks
Total
5 10 15 15 5 50
PROJECT REPORT
y y y
Introduction and Objectives of the Project Amount of work done (Execution , Data Collection and Documentation) Quality of work done (Analysis, Findings, Recommendation, Quality of report and References)
10 20 20 50
Total
100
1. The evaluation procedure to be completed before MTE as the LTP has been increased to 5. 2. The evaluation panel will consist of two faculty members. The CA component will be evaluated one faculty and the ETE component will be evaluated by two faculty members. 3. Three types of reports a) Research project based report b) Sales based report for those students are engaged in selling during the training. c) Community Development ReportStudents those are engaged with the NGO/Public Sector/Reputed Associations, e.g. AIESEC for execution of Community Development Project during the training period. 4. The role of Chairperson: a) Chairperson will introduce the speaker, topic, objectives of the study. Name , Designation and Sign of Course Planner
b) Discipline of the class c) Arrangement of LCD , speakers , etc d) Any other work that will ensure smooth presentation 5. The role of reporteur a) Any student from the audience will be asked to perform the role of reporter. b) Critically analyze the presentation with constructive criticism and appreciation. Pedagogy: y y All the students are required to do summer training for 6 weeks. The students are required to prepare a report on the basis of summer training which should be submitted in the department within one week of completing the summer training. The students will register for the Seminar on Summer Project course for the purpose of evaluation.
Approval of HoD-F
Approval of HoF
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Project Topic Performa (Annexure-IV) must be submitted to the faculty guide and training coordinator within seven days after starting the summer training through e mail.
2.
Fortnightly Progress Report (Annexure- Report submission date V) (For Training Period from 23rd May to 4th July) 1st report- 23rd May to 6th June 2nd report- 7th June to 21st June 3rd report- 22nd June to 3rd July Fortnightly Progress Report 7th June 22nd June 4th July (For Report submission date
Training Period from 6th June to 18th July) 1st report- 6th June to 20th June 2nd report- 21st June to 5th July 3rd report- 6th July to 17th July 21st June 6th July 18th July
3.
4.
Hard copy of the fortnightly progress reports must be submitted at the time of the presentation otherwise the
report
(Annuexure-VI)
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8. Names and E-mail IDs for training coordinators of different schools are as followsLSM- Mr. Mithun (mithun.14625@lpu.co.in) LIM- Ms. Nidhi (nidhi.bhardwaj@lpu.co.in) LSB- Mr. Lokesh Jasrai (lokesh.jasrai@lpu.co.in) LHSB- Mr. Susanta (susanta.13126@lpu.co.in) A -School- Himanshu Jindal (himanshu.14805@lpu.co.in) E and K School- Ashwani Panesar
The students at the time of their presentation must submit Industry Feedback Form (Annexure-VII) and the Attendance sheet (Annexure-VIII) of their stay at industry which has to be signed and stamped by the industry project guide. 6. The final hard copy of the report along with a CD in pdf format must be submitted to person authorized in their respective departments latest by 16th August 2011. Three Summer Training
reports should be made by the students( one is to submit to library, one is self copy which is to be presented at the time of presentation for evaluation and one for submission to company, if demanded by the company).For guide lines on how to make report refer to annexure-XI.
(ashwani.panesar@lpu.co.in) 9.While sending the reports through email to faculty guide and training coordinator, students are required to follow the title of the subject in e-mails, as followsRoll no. with section/ Registration no. /Student Name/ Name of the report(Either project topic report or forthrightly
7. The front page of the report must be in the prescribed format. (Annexure-XI).
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Name of The Student Reg. No. Class, Section and Roll No. Mobile No.
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Company s Designated Supervising Authority* Name& Designation Phone No (O) Mobile: E-Mail : Signature of Authority(with stamp)
y Change of Topic shall not be allowed later on. This information is required to keep track of student s performance during summer training through telephonic calls and surprise visits.
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PhoneNo________________________________Email________________________
5. Project Title ____________________________________________________________ Progress during the fortnight (from _________to____________) ______________________________________________________________________________ ____________________________________________________________
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___________________________________________
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Class, Reg. No section_______________________________________________ 2. Name of the Organization & Address_____________________________________ ____________________________________________________________________ 3. How do you rank him/her on the following 7 attributes? (Please ) S.No Evaluation Criteria Very Good Good Satisfactory Poor Very Poor
1 2
3 4 5 6
4. High
What are the prospects of the students of being recruited by the organization on the completion of his degree? Moderate Low
5.Any specific observations/suggestions for further improvement? ______________________________________________________________________________ __________________________________________________________________________________________________________________________________________ _________________ Signature __________________ Date
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Particulars of the Project Incharge of the training: Name & Designation Address(Office) : : ______________________________________ ______________________________________
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Roll No & Reg. No: ________________________________________________ Name of the Organization:__________________________________________ Project :_______________________________________________
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: : :
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Margins
PRESENTATION OF THE REPORT ii. Title/ cover page ( Annexure XII) iii. Certificate by the Project-Incharge iv. Acknowledgements v. Table of contents (including list of tables and illustrations) vi. Abstract/Executive summary * CHAPTER PLAN As mentioned in the evaluation parameters in annexureThere can be two types of repots research report and sales report and for evaluation parameters refer to annexure-
Guidelines
* Executive Summary/ Abstract: The report should carry an abstract (or executive summary) in the initial pages of the report. It helps the reader to get an overview of the report. The length of the executive summary/ abstract can be upto 3-6 pages and should throw light on the following essential information: Purpose/ objective of the study and its significance Scope of the study and methodology Findings and recommendations
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Annexure X References
HOW TO WRITE REFERENCES This section is an introduction to writing references and covers the most common types of material in both print and electronic form: books, chapters in books, conferences and their papers, official publications, dissertations and theses, journal articles, images, pictures and illustrations, maps, internet resources. to have to go back and find this information later. For example: if you make a photocopy check that you have the page numbers; if you interview someone make a note of the date; if you print a web page make a note of the full web address and the date on which you accessed it.
Tip Saving Time Make sure that you get all the reference information you need while you still have the source material (e.g. book) in front of you. You will waste a lot of time if you have
Why should I include references in my work? 1. It shows the range of reading which you have done. This gains you marks. 2. You may support your arguments with the opinion of acknowledged experts
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and use data from reputable sources. This can make your own arguments more convincing. 3. It is a basic academic requirement to show details of the sources of your information, ideas and arguments. Doing so means that you cannot be accused of plagiarism, i.e. stealing from another person s work.
2. When you rewrite or paraphrase someone else s work. 3. When you summarise someone else s work.
give
such
detailed
When should I include references in my work? 1. Whenever you quote someone else s work. This does not just include words but tables, charts, pictures, music, etc. What are the most important points about my list of references? 2. Provide all the relevant details. This makes it is easy for the marker to identify the items which you have listed. Again, if some of the important information is missing you will lose marks. 3. Use a consistent format for your references. This will ensure that it is easy to locate a reference within your reading list.
The purpose of the details provided is to make it easy for someone else to follow up and trace the materials which you have used. Without full references, your tutor may be led into thinking you are trying to take credit for someone else s work i.e. plagiarism. 1. Keep it accurate. This means that the marker/tutor does not waste time if they wish to consult the items you have listed. If your list is full of errors you will lose marks. 3. The name of the work: - usually the Title. 4. Any additional information about the name of the item: - usually the Subtitle. 5. The person who puts the work into its physical format: - usually the Publisher. 6. The date when the work was made available or published (not necessarily when it was written, etc.). 7. The place of publication (if known). 8. Physical details of the item such as Vol. No. page numbers etc.. 9. Any additional information helpful to locate the works (such as a web address, a catalogue number, the title of a series, etc.).
What do I need to include? The most important parts of a reference are as follows: 1. The person(s) who wrote the work: - The Author(s) or Originator(s). 2. Anyone who edited, translated, arranged the item.
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How do I Cite an Item in the Text of my Project? Researcher need to provide the following information if you mention another piece of work, book etc. in your assignment.
e.g. As with any investment, working capital exposes the business to risk. Verma (2003)
(b) If there is no author give either: (a) When quoting directly from someone else s work give: Author(s) followed by the year in round brackets. or Title followed by the date in round brackets. e.g. Encyclopaedia Britannica (2003) A statement that the work is anonymous (Anon)followed by the year in round brackets: e.g. Anon. (2006)
(c) If the author produced more than one work in the same year: Use letters to indicate this (probably it is best to arrange the items alphabetically by their title first): e.g. Singh (2004 a) Singh (2004 b) (i). Authors a) Single Author Family name first, then a comma and space and then personal name(s) or initial(s). e.g. Singh, A. b) Two Authors (d) When referring to or summarising put both the author(s) and year. e.g. Verma (2007) describes how the business is exposed to risk by working capital. List the authors in the form above with & between them. e.g. Mohammed, A. & Khan, J. c) Three Authors: List the authors as above with a comma after the first and & after the second.
GENERAL RULES
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e.g. Pryce-Jones, T., Patel, V. & Brown, P. Editors d) More than three authors should be listed with only the first named followed by the Greek term et al . This translates as and others . e.g. Hussain, J. et al. e.g. Walker, T. (Ed.) Editors are treated the same as authors except that Ed. or Eds. is put in brackets after the editor or editors names.
Corporate Author A corporate author is a group which takes responsibility for writing a publication. It could be a society and professional body, an international organisation, a government department or any other group. A
government publication should begin with the country, then the department, then any committee or subcommittee. e.g. Great Britain. Department for Education and Skills e.g. PriceWaterhouseCoopers
(ii) Date The date of publication should be included. If there are a number of different reissues or reprints of the item give the earliest date of the edition you are referring to. e.g. if the information in the book reads 1989 reprinted in 1990, 1992, 1995, 1996, 2000 give 1989. (iii) Title The title should be copied from the item itself if possible and should be in italics. If there is no title on the item you may need to invent a descriptive title. In this case you should put it in square brackets [ ].
(iv) Edition If there are different editions of the work you should give details of which edition you are using. e.g 3rd ed
If it is not possible to ascertain the date put the following: [n.d.] or [undated] or [no date].
(v) Place
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Where appropriate you should include the place where the item was published. e.g. New Delhi (India) If there is more than one place of publication given choose the first one. e.g. for Paris, New York, London give Paris
e.g. Verma , R. (1998). Impact of Market Orientation on Corporate Success. Unpublished PhD thesis, University of Himachal Pradesh. (vii) Other Information You may wish to include other information about the item such as its ISBN, physical format (e.g. Lecture, Web Site, E-Mail, internet address, etc.). More detail is given in the section DETAILED EXAMPLES (i) Books (or reports) Information about a book should, if possible, be taken from the title page and the back of the title page.
(vi) Publisher If the item is published give the name of the publisher as it appears on the item. e.g Sultan Chand & Sons If the item is unpublished it may still be possible to give the name of the body responsible for issuing the work.
Kotler, P. (2006), Marketing Management, 12th Ed. New Delhi: Pearson Publishers Ltd., pp. 1-23.
Author
Date of Publication
Title
Publisher
Pages
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(ii) Electronic Books Electronic Books should be treated very similarly to print ones. You need to include the address of the website at which you viewed the work and the date on which you viewed it. e.g. Roshan, P. & Leary, J. (2003) Financial Analysis. Sebastopol, CA: Cisco Press
Publications that are published regularly with the same title and often a volume and/or part number are usually known as serials. These could include publications published annually, quarterly (4 times per year), bimonthly (every 2 months), monthly, weekly or daily. Popular serials e.g. Business World, are usually called magazines but more academic publications are often known as journals.
[available at: http://proquest.safaribooksonline.com/158705077 The reference from journal should be laid 3 viewed on 11/03/2008] out like this:
Kumar, G. B. (2005) Changes Ahead in Health Care Management. HR Magazine, 50, No 13, pp. 60-61.
Vol
Volume
Part/Issue
Page Numbers
(iv) Web Sites A web page should be treated similarly to a print work in that it may have an author or editor and a title. It may be dated and the main site (of which the page is a part) may
also have a publisher and may also give an address in the about us or contact section. You should include the address of the web page and also include the date on which you viewed the page.
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e.g. Barger, J. (2000) A biography of Leopold Paula Bloom http://www.robotwisdom.com/jaj/u lysses/bloom.html [viewed 11/07/2006].
Note: All references should be given alphabetically. The literature reviewed should be arranged as per the requirement of theme.
In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by: Name of the student University Roll No.
DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR NEW DELHI GT ROAD PHAGWARA PUNJAB
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