To Study the Distribution of SVS Brand Sesame Oil and suggest Counter measures to improve the coverage

Name: Ramchandar.S Roll No: 0906MBA0720 Reg No: 68409200018

Mail: ramchandar_s@yahoo.co.in 1 NEED FOR THE STUDY Here the problem can be seen either as an actual problem or as an opportunity for the organization based on the "DECIDE model. The managements main objective is to look on how to increase the market share. D E C I D E 2 Define the marketing problem Enumerate the controllable and uncontrollable decision factors Collect relevant information Identify the best alternative Develop and implement a marketing plan Evaluate the decision and the decision process

LITERATURE REVIEW (LR) Document Information Title Author(s) Article type Keywords DOI Publisher Abstract : Enterprises use supply chain management practices for improving business or supply chain performance. It is observed that supply chain technologies like VMI (Vendor Managed Inventory) are now becoming an integral part of enterprises strategy. This paper discusses vendor managed forecasting with the : : Vendor managed forecasting: A case study of small enterprise : Atul Borade, Satish Bansod : Managment paper : supply chain management, performance measures, small and medium enterprise : JIEM, 2009 2(1): 153-175 - ISSN: 2013-0953 : Journal of Industrial Engineering Management

help of case study. It shows how a small enterprise can improve its supply chain performance by using demand related information obtained from retailer. The results obtained in the study shows that vendor managed forecasting in supply chain reduces the demand variation and improves inventory management significantly. 3.1

PRIMARY OBJECTIVE To achieve the ability to satisfy and retain customers and their satisfaction to determine the companys current market condition.

To train the organization in pricing the product and to offer a better margin and tempt the retailers in the channel to push the product rather than its competitors.

3.2

SECONDARY OBJECTIVES To develop new opportunities or to expand their existing base in the market To find out which type of incentives retailer would prefer and why? To study the effect of regular supply on the sale of product. DESIGN/METHODOLOGY/APPROACH The marketing research process consists of a planned, systematic gathering of market information to assist in managerial decision making

Descriptive research is for finding secondary data. Using this we can plan to sample a section of the target audience for our product Sesame Oil. Predictive research is used in identifying new opportunities in a market place and calculating the effect of marketing decisions. Using this organization can plan to expand or regenerate their product.

The hypotheses are tested through a sample survey among some 25 retailers and convenience stores in Tamilnadu if possible Kerala will be taken in our study. Population and Sample: The population of the research are direct company retailers who regularly receive invoices. The customers are all found in the same geographical region, but they vary in size Validity and Reliability: One thing to keep in mind when reading the results of this study is that the results show the respondents subjective evaluation of their satisfaction. This can be tainted by their personality, background or even the mood they were in when filling in the survey. 2

Some Question will be formed like these 1. In your relationship with SVS, how would you like to describe your role? 2. Which factors do you regard as being most important when choosing an oil supplier? Please rank the categories from 1 to 10. Different Parts of an Offer 1. products quality 2. friendliness 3. Price 7. Time from 4. Education order delivery to provided about products (Source: Own processing)

The

5.

The

way treat

8. Time from offer request to offer

sellers customers The 6. treat customers The

way

9. Handling of invoices 10. Complaint

products user-

technicians

policy

We will also use past Company datas, sales records, and complaints which can give a good idea of customer demographic information, where they live, what they buy and at what time.

Its important to know what the customer knows, (awareness and familiarity), what the customer thinks and values (opinions and beliefs), what the customer feels (attitudes and emotions), what the customer does and is likely to do (usage and behavior), and what drives and motivates the customer to buy.

5.

WORK DONE SO FAR The goal of market research is to access the market by determining who the customer is, what the customer wants, where and when they want it and what motivates them to buy.

Background of the company under study SVS Oil mills, is a small-scale manufacturing company that is privately owned and operated by proprietorship , with a small number of employees and relative volume of sales has been chosen to be the focus of this study. SVS Management proprietors tend to be intimate with their customers and clients which results in greater accountability and maturity. These owners have the satisfaction of making their own decisions within the constraints imposed by economic and other environmental factors. They are usually not dominant in their field of operation. The company was founded thirty years ago and is now a part of a group, which has affiliates spread throughout Tamil nadu and Kerla. The group offers its clients products such as Gingelly Oil in varios containers like 15Kg tin Packing, 5 Kg Cans, 1000ml, 500ml, 200 ml bottles and pouch packets also dealing with Gingelly Cake and Gingelly Seeds . A large part of their operation is to continually provide Edible Grade Sesame Oil. Their five year goal is to increase their turnover to 1 Crore / month. What is not specified in the goals can easily be forgotten. Here in our case the manufacturer is the seller and workforce on the marketing section is poor. The key to business performance is the ability to satisfy and retain customers customer satisfaction is important

because it says something about the companys current condition. 6 WORK TO BE DONE Experimental research will be elaborated into five phases: - Identifying a research problem - Planning an experimental research study - Conducting the experiment - Analyzing the data - Writing the paper/presentation describing the findings Distribution in supply chain management refers to the distribution of a goods from one business to another. It can be factory to supplier, supplier to retailer, or retailer to end customer. Each element in these supply chains will be determined and their specific needs, which the producer has to take into account, along with those of the all-important end-user will be under my study. Some elements are sated bellow: 7 Channel strategy Product (or service) Cost Consumer location LIMITATIONS The research might however go through some limitations that may affect the accuracy of the results. Problem identification research is also undertaken to help identify problems which are, perhaps, not apparent on the surface and yet exist or are likely to affect the companys image, market characteristics, sales analysis, short-range forecasting, long range forecasting, and business trends 5

research can be done based on the time limit and cooperation. 8 EXPECTED DELIVERABLES Companies expect well satisfied customers to be brand dedicated. Satisfied customers will also speak in positive terms about the company with their family, friends and colleagues. Thus, dedicated customers can be seen as marketers for the company. REFERENCES http://www.jiem.org/index.php/jiem http://www.emeraldinsight.com.library.uor.edu/journals.htm 1."Principles of Marketing", Frances Brassington and Stephen Pettitt, Prentice Hall. (2nd Edition) 2."Qualitative Market Research", Wendy Gordon and Roy Langmaid, Gower (1989) 3."Marketing Research", Gilbert A.Churchill, Jr. The Dryden Press. (7th Edition) 4."Marketing J.Baker, Strategy and (2nd Management", Edition) Michael Macmillan. 5."Marketing

Communications", Chris Fill, Prentice Hall. (2nd Edition) 6."The Essential Marketing Sourcebook", Ros Jay, Prentice Hall (1998) (SIGNATURE (SIGNATURE OF GUIDE) OF STUDENT)

S.Ramchandar