PROJECT REPORT

ON

BRAND AWARENESS OF Noida Business Automation

SUBMITTED BY: Manoj Singh Nagarkoti REGISTRATION NO. 00314001710 B.B.A

TABLE OF CONTENTS
Chapter 1: Introduction Chapter 2: Objective & Methodology Chapter 3: Conceptual Discussion Chapter 4: Data Analysis Chapter 5: Findings & Recommendations Chapter 6: Conclusion Annexure

EXECUTIVE SUMMARY

The research that has been undertake for study was to carry Graduates of Businessman in doing part of time Job in Noida Business Automation and I made a survey of 100 government and non government organizations and the area where my survey was complete in NOIDA . And I feed back which I got from different organizations were quite good enough and it shows a good sign and good image of Noida Business Automation In this competitive market where customer is the king, it is very important to analyze the customer perception about the product. Companies, by conducting various market researches, try to improve their products and provide customers better and more services. As without putting customers on the top no company can get success. For achieving success every company should target customers because the market is totally market oriented.

The report is prepared for the partial fulfillment of BBA Program and as a part of curriculum. The topic of my project is AUTOMATION in NOIDA This exploratory research is being conducted by survey on the people of NOIDA. The survey was conducted through questionnaires by personally interviewing each respondent on a number of queries structured in the questionnaire. The data thus collected through survey was organized in a database, which could be referred for future endorsements. The data thus collected was then subjected to analysis by a mixture of common and advanced statistical technique. The above mentioned survey was conducted on 50 respondents. The respondents were selected from different parts of NOIDA city. The respondents were taken from various sectors viz.: Governments, Privates, Institutions as well as various customers etc. It is found that still NOIDA BUSINESS AUTOMATION has a strong competitor. BRAND AWARENESS OF NOIDA BUSINESS

Significance

The significance of this project was that I made a detailed analysis on the various factors that contributed to the fact that different Printer, Photocopy Machine ranges that come under Noida Business Automation has maintained a position in the concerned market. The industry has made an impact on a Domestic level. I have Marjory concentrated on the Brand Awareness and made a report. Noida Business Automation has gained a lot of attention from various sectors of the society.

RESEARCH METHODOLOGY
RESEARCH OBJECTIVE

Research objective is the basic theme on which the survey is conducted and on which the whole report depends.

The objectives of this survey are:y To study the market of Noida business automation y To study the growths of Noida business automation. y To study the BRAND AWARENESS of Noida business automation y To observe the extent of the market. y To find out which type of product they deal in. y To study the different product ranges

METHODOLOGY
A Research Methodology defines the purpose of the research, how it proceeds, how to measure progress and what constitute success with respect to the objectives determined for carrying out the research study. The appropriate research design formulated is detailed below.

Exploratory research: this kind of research has the primary objective of development of insights into the problem. It studies the main area where the problem lies and also tries to evaluate some appropriate courses of action. The research methodology for the present study has been adopted to reflect these realties and help reach the logical conclusion in an objective and scientific manner. The present study contemplated an exploratory research.

RESEARCH DESIGN
The research design is the basic framework, which provides guidelines for the rest of the research process. The present research can be said to be exploratory. The research design determines the direction of the study throughout and the procedures to be followed. It determines the data collection method, sampling method, the fieldwork and so on.

NATURE OF DATA
Primary Data: Primary data is basically fresh data collected directly from the target respondents; it could be collected through Questionnaire Surveys, Interviews, Focus Group Discussions Etc. Secondary data: Secondary data that is already available and published .it could be internal and external source of data. Internal source: which originates from the specific field or area where research is carried out e.g. publish broachers, official reports etc. External source: This originates outside the field of study like books, periodicals, journals, newspapers and the Internet.

DATA COLLECTION
Primary data:
Primary data was selected from the sample by a self-administrated

questionnaire in presence of the interviewer.

SAMPLE SIZE:

The survey is conducted among 50 respondents Sample Area: NOIDA Sample unit: owners/potential owners of cars in NCR Delhi

Secondary data: Secondary data has been used which is collected through
o Articles, o Reports, o Magazines, o Newspapers and o Internet
SAMPLING TECHNIQUE

Random sampling technique has been employed to extract the fruitful results. This includes the overall design, the sampling procedure, the data collection methods, the field methods and the analysis procedures

SAMPLING PROCEDURE ACTUALLY EMPLOYED

The process employed to select the sample was simple random sampling. Simple random sampling refers to that sampling technique in which each and every unit of the population has an equal and same opportunity of being on the sample. In simple random sampling, which item gets selected is just a matter of chance.

ANALYTICAL TOOLS:

Simple statistical tools have been used in the present study to analyze and interpret the data collected from the field. The study has used percentiles method and the data are presented in the form of tables and diagrams.

QUESTIONNAIRE DESIGN

Open-ended as well as closed ended questionnaire has been made for the sake of collection of primary data from the respondents.

CHAPTER 1:INTRODUCTION

Already part of the office scenery for many years, the photocopier has evolved significantly since the first Xerox plain-paper photocopier of 1959. Even though that first model was fully automated, today's photocopiers are generations ahead in their ability to combine copying, faxing, scanning, and laser printing in a machine that you can even access over a computer network. Every year 1, 5 million new photocopiers are sold, generating 12 billion in revenue for the photocopy industry. With a market this big, photocopier dealers have more than ample motivation to constantly improve their product range as well as their service offering.

Analogue or digital copier

even until recently, the key question when purchasing a photocopier was on the choice of a digital or an analogue machine. Now the answer in the vast majority of cases will always be "digital." Analogue machines, although still available, are unlikely to improve further. In addition, when the machines have similar features, there is very little price difference between analogue and digital.

Digital copier machines score over analogue in a number of ways:

y y y y

They can take on the role of copier, fax machine, and network printer With fewer moving parts, they have better reliability Less noise makes for a better working environment Reproduction of detail and photos is enhanced

INTRODUCTION
The word printer means different things in different fields of applications. Going by the generic meaning, a printer means one who is in the occupation of printing and publishing. It also means a device which prints out the results of data computed by computers, as applied to computers. In the celluloid world, it stands for devices used to copy and modify films. It is extremely relevant to talk about the computer printers in this article. Computer Printer computer printer transforms digitally stored documents of graphics or text data into paper/hard copies. Printers can be permanently interfaced with individual computers or can be anywhere in the network, invariably through network interfaces, either wired or wireless, so that any or all users can share for hard copy production. You will normally see a wired network in small areas known as LAN and wireless networks or Ethernets are over a wide area (WAN). Types of Modern Printers Printers have evolved so much that you can have true life quality printing with them which is a departure from the earlier 'dot matrix' printers. Here are some printers which are relevant today. Inkjet printers Atlases printers A Plotters Thermal printers A Digital minilabs Generally in an office environment, the first three types of printers are the preferred ones. These are designed especially for office needs such as printing text matters, graphics like charts and power point presentation documents etc with an exception that plotters are dedicated for uses like constructional drawings which can't be 'printed'. How Printers Work Inkjet printers print by placing extremely small (50-60 microns in size) ink drops precisely in the format of the original document. The precision is so high that equals resolutions of 1440x720 dpi. The dots can any colors in predetermined combination to create color images. Laser printers work similar to photocopiers but differing in producing images. The document is directly scanned on to a photosensitive drum creating a negative image which is later developed by 'lamping back' and pressurized rolling over the paper by fusing. Plotters can print only line diagrams by one or more pens moving laterally according to the commands received by them. Buying Printers Fundamental points to consider while buying printers are price, speed, quality of print and in addition, cost of printing. You may want to look at the features offered like inbuilt cameras, resolution of minimum 1200x1200 dpi, cost of toner cartridge etc. Warranty will be usually for a year and generally speaking, you need not worry about maintenance/after-salesservice during their lives. But for photo printing, you need to buy the specific type of printer, if your preferred inkjet doesn't boast of this feature inbuilt there.

Company profile

NOIDA BUSINESS AUTOMATION is a small scale business which deals in Printer, Photocopy Machinery. NOIDA BUSINESS AUTOMATION, Digital network copier, printer, scanner leading in complete document and office equipment solution like digital network copier printer scanner fax M/C projector, computer etc. Deals in canon x-erox samsung Panasonic m/c sales, service.

Shortly name as PPC (Printer, photocopy machinery consulting) , Printer, Photocopy Machinery Consulting I a start-up venture with the following characteristics:
y PPC

IS initially is a sole proprietorship. y The goal IS be to start the venture as inexpensively as possible, with no debt financing.

Start-up Summary
In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up as inexpensively as possible. This is in line with industry figures that show that computer consulting start-ups are ideal entrepreneurial opportunities with very low start-up costs. Total start-up expenses for Noida Business Automation come to Rs.2, 50,000. All of which will be financed through owner investment.
y Most expenses are typical start-up paperwork fees (legal, accounting, etc.). y Cash requirements consist of one month's rent as a reserve. y Rs.50, 000 for expensed equipment will be used to purchase a new All-In-One printer,

fax, answering machine to replace an aging inkjet printer.

start-up Requirements Start-up Expenses Legal Stationery etc. Brochures Accountant Insurance Rent Expensed Equipment Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements

Rs.25,000 Rs.1000 Rs.1250 Rs.7500 Rs.1500 Rs.42,500 Rs.50000 Rs.1,28,750

Rs.0 Rs.0 Rs.0 Rs.0 Rs.1,28,750

Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Owner Investment Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital Total Capital and Liabilities Total Funding

Rs.1,28,750 Rs.0 Rs.1,28,750

Rs.0 Rs.0 Rs.42,500 Rs.1,28,750 Rs.1,28,750

Rs.0 Rs.0 Rs.0 Rs.0 Rs.0

Rs.2,50,000 Rs.0 Rs.0 Rs.2,50,000 (Rs.1,28,750) Rs.1,21,250 Rs.1,28,750 Rs.2,50,000

Company Locations and Facilities This is an office venture, Computer, printer, photocopy Machine facilities will initially consist of the owner's existing system.
y Telephone - one line currently serves the location. A second line for data use should be

added soon.
y Utilities are already provided, included in the space rent of Rs.42, 500.

Company Ownership

NOIDA BUSINESS AUTOMATION was created initially as a sole proprietorship, owned and
operated by an sole proprietorship

Services

Noida Business Automation will offer small office business owners a quick-response, reliable source of technical help for their computers Printer etc.
y

Noida Business automation will offer three main services - Hourly Technical Aid, Retainer contracts for specific skills or systems, and Purchase Of printer, photocopy Machine, Computer.

There appear to be four main classes of competition, the largest of which consists of individual proprietors and smaller consulting firms such as Noida Business Automation. The competitive edge for Noida Business Automation will be to expand on already existing relationships.

Noida Business Automation will start with some basic sales literature, including logo and stationary, a brochure, and a basic web page. These will be self-designed and computer generated, of course.

Fulfillment of services will be provided exclusively by Noida Business Automation owner.

Technology is obviously a critical component of this business: It will be important to stay up to date on both equipment and knowledge to remain competitive in the future.

Service Description

Noida Business Automation offer three main services, corresponding to what industry experts have identified as the primary opportunities in computer consulting: 1.Hourly (Temporary Technical Aid) - The less traditional sort of short term assignment helping a company solve a software or hardware related problem. Includes both emergency and nonemergency technical assistance. 2.Retainer (Specific Skill) - The more traditional form of consulting, including regular system maintenance, software and hardware upgrades, and network administration. The owner's particular area of expertise is in management consulting with regard to MIS. 3.Project (Bail-out or Specific Skill) - This will include such things as consulting on major purchases, system/network installation and testing, and major disaster recovery.

Competitive Comparison

There seems to be four major classes of competition in the local computer consulting industry:
y

In-house MIS consultants - Usually employed by larger companies that can afford the fixed cost of a salaried or hourly employee. Individual proprietors & smaller consulting firms - As noted elsewhere in this plan, the bulk of Yellow Page advertisements are comprised of this group. Larger network and telecommunications consulting firms - Large, known-name companies such as Network One that specialize in providing total MIS services to larger companies that choose to outsource. Computer and electronics stores offering consulting services.

Of course, Noida Business Automation fits into the largest group as a sole proprietorship. The primary reason that customers would buy from Noida Business Automation rather than competitors is the existing relationships that exist. Customer loyalty and satisfaction are the way to success for small service businesses such as this.

ORGANISATION STRUCTURE

CURRENT SALES
The sales figures shown below include the projection based solely on hourly rate consulting during the first year of business. Yearly figures for subsequent years include the growth of retainer and project consulting income as business grows. Cost of sales for consulting services are the hourly payments earned by the owner. Year 1 Year 2 Year 3 Unit Sales Hourly Rate Consulting 660 1,152 1,152 Retainer Consulting 0 5 10 Project Consulting 0 6 12 Total Unit Sales 660 1,163 1,174 Unit Prices Hourly Rate Consulting Retainer Consulting Project Consulting Sales Hourly Rate Consulting Retainer Consulting Project Consulting Total Sales Direct Unit Costs Hourly Rate Consulting Retainer Consulting Project Consulting Direct Cost of Sales Hourly Rate Consulting Retainer Consulting Project Consulting Subtotal Direct Cost of Sales Year 1 Rs.75.00 Rs.0.00 Rs.0.00 Year 2 Rs.75.00 Rs.150.00 Rs.600.00 Year 3 Rs.75.00 Rs.150.00 Rs.600.00

Rs.49,500 Rs.0 Rs.0 Rs.49,50000 Year 1 Rs.10.00 Rs.0.00 Rs.0.00

Rs.86,400 Rs.750 Rs.3,600 Rs.90,750 Year 2 Rs.10.00 Rs.20.00 Rs.79.98

Rs.86,400 Rs.1,500 Rs.7,200 Rs.95,100 Year 3 Rs.10.00 Rs.20.00 Rs.79.98

Rs.6,598 Rs.0 Rs.0 Rs.6,598

Rs.11,517 Rs.100 Rs.480 Rs.12,097

Rs.11,517 Rs.200 Rs.960 Rs.12,677

(A) Work Centre 5665/5675/5687

Print, Copy, Scan, Fax, Email Best for heavy office use or in-house production Speed: up to 65 / 75 / 87 ppm Standard paper capacity: 4,700 sheets Maximum paper capacity: 8,700 sheets

(B) Work Centre 5632/5638

Print, Copy, Scan, Fax, Email Best for frequent usage for small to medium jobs Speed: up to 32 / 38 ppm Standard paper capacity: 1,100 sheets Maximum paper capacity: 8,700 sheets

(C) WorkCentre 7232/7242

Print, copy with optional scan, fax, email Best for black-and-white jobs with color when you need it Color: up to 10 ppm Black: up to 32 / 40 ppm Maximum paper capacity: 4,720 sheets

(E) Work Centre 4150

Print, Copy, Email, Fax, Scan Best for heavy usage of small to medium jobs Speed: up to 45 ppm

(F) Work Centre 7328/7335/7345/7346

Print, Copy with optional Scan, Fax, Email Best for black-and-white jobs with color when you need it Color: up to 26 / 31 / 35 / 40 ppm Black: up to 28 / 35 / 45 ppm Maximum paper capacity: 3,140 sheets

Data Analysis and Interpretation

Q1: Which brand of photocopier machine you use? Satisfaction level Respondent (No.) 25

Canon
Ricoh Sharp Xerox

15
20 40

Re ponden (No )

anon 18% anon ha p

Xe o ha p 15%

Interpretation: During market analysis we find that mostly organization use the Xerox photocopier Its indicate that the percentage of Xerox photocopier machine high than other copier Machine.

Xe o 52%

Ricoh 15%

Ricoh

Q2: Does brand name influence your purchasing behavior while installing the photocopier Machines?

Satisfaction level

Respondent (No.) 80

Yes
No

20

Re ponden (No )

20 20% Ye

No 80 80%

Interpretation: During market analysis mostly peoples who work in organization said that brand Name influence the purchasing behavior while installing the photocopier Machines.

Q3: How printing cost influences your installation decision?

Satisfaction level

Respondent (No.) 25

Disagree
No answer Agree

15
60

Respondent (No.)

Disagree, 25, 25% Disagree No answer Agree, 60, 60% No answer, 15, 15% Agree

Interpretation: By market analysis of copier used in office, we analyze that 60% of people said that Printing cost influence installation decision and 25% peoples are disagree, 15% People was not gave the answer.

Q4: Does power consumption of machines is a considerable factor while choosing a machine? Satisfaction level Respondent (No.) 85

Yes
No

15

Respondent (No.)

Respondent (No.), No, 15% Yes No Respondent (No.), Yes, 85%

Interpretation: By market analysis of copier used in office, we analyze that 85% of people said that Power consumption influence installation decision and 15% peoples are disagreeing.

Q5: The speed of a machine (ppm-paper per minute) is considerable factor while choosing a Machine?

Satisfaction level

Respondent (No.) 28

Disagree
No answer Agree

15
57

Respondent No.)

sagree 28% gree 57% Disagree No answer gree

No answer 15%

Interpretation: By market analysis of copier used in organization, we analyze that 57% of people said That speed of a machine (ppm-paper per minute) is considerable factor while choosing A machine and 28% peoples are disagree, 15% people was not gave the answer.

Q6: Does other feature like MFD (multi function device) play a significant role when you purchasing Photocopier machine? Satisfaction level Respondent (No.) 35

Disagree
No answer Agree

15
50

Respondent (No.) 50 45 40 35 30 25 20 15 10 5 0 Agree, 50

Disagree, 35

Respondent (No.) No answer, 15

Disagree No answer

Agree

Interpretation: By market analysis of copier used in organization, we analyze that 50% of people Said that MFD play a significant role when you purchasing copier machine and 35% people disagree and 15%was not gave the answer.

Q7: Does print quality is considerable factor while choosing a machine? Satisfaction level Respondent (No.) 15

Disagree
No answer Agree

10
75

Re ponden (No )

isag ee 15%

g ee

g ee 75%

Interpretation: By market analysis of copier used in organization, we analyze that 75% people said That print quality is considerable factor while choosing a machine, 15% was disagree And 10% was not given answer.

No answe

No answe 10%

isag ee

Q8: Does price factor affect the buying behaviors? Satisfaction level Respondent (No.) 20

Disagree
No answer Agree

10
70

Responden (No )

isag ee 20% isag ee g ee

g ee 70%

Interpretation: By market analysis of copier used in organization, we analyze that 70% people said That price factor affect the buying behaviors and 20% people was disagree, 10% Was not giving the answer.

No answe 10%

No answe

 !

Q9: Are you aware of the brand NOIDA BUSINESS AUTOMAYION .

yes
92

No 8

3%

97%

Yes

No

The pie chart clearly shows that 97% of the people are aware of the BRAND NOIDA BUSINESS AUTOMATION in NOIDA and hardly 3% of the people do not know the BRAND

Findings

The aim of the research was to find out the

BRAND AWARENESS OF NOIDA BUSINESS

AUTOMATION.

All the due efforts were made to find out the appropriate and confide results.

Following are the various findings of the research:

 Mostly organization and institution said that brand name play a important role when we purchase sing the machine.

 After analysis we finding that the printing cost of photocopier machine play a important role. Mostly organizations are satisfied with Xerox, because the printing cost is low in comparison to other photocopier machine.

 During data analysis we finding that page print per minute is considerable factor while chosen the machine Mostly people of the organization.

 After data analysis we find that mostly people satisfied with MFD (multi functional devices).

 Print quality of Xerox photocopier machines is better. Mostly people satisfied with this statement.

During data analysis we find that the mostly people said that, the price charge by NOIDA BUSINESS AUTOMATION is higher than other.

CONCLUSION

As it has been discussed, Today Noida Business Automation has a very high growth potaional in market. Post liberalization, the industry; institution has been growing at a slow pace.

The study aimed at finding out the

BRAND AWARENESS OF NOIDA BUSINESS

AUTOMATION. It was found that mostly organization prefer Buying machine from them, because of
the services, facilities of MFD, power saving, print quality is better than other. Company machines .On the behalf of this study the market of photocopier machine in India is bright. The project analysis of the Noida market is shown very clear picture that today Noida Business Automation is the market leader of the Noida market for better market creditability in comparison to other Consulting company. So if Noida Business Automation wants to show their strong presence in NOIDA market. They should have better creditability system, better services, best financial transaction, and margin growth. These are some factor which helps to improve the Brand Name in Noida.

Suggestion and Recommendation

On the basis of survey done by me following are the sum of points that could be suggested to the company so as to increase the brand name and sales of products.

 On time delivery of the products is the important area that is too focused on.  Brand name of Noida Business Automation is not very well known in Photocopier market and it is associated. they should have an attractive logo  Another suggestion would be that Noida Business Automation should also encourage direct selling a part.  There could be some changes in Noida Business Automation according to consumer needs and purchasing power of consumer.  There may be improvement in the after sales services of the Noida Business Automation

LIMITATIONS

In the research conducted all the due efforts are made with full effort and diligence but still there might be some error due to the following reasons:

Human behavior is too complex to determine. So the information disclosed by them may not be very accurate.

This research is conducted on a very small sample size, so it might be possible that the information given by such respondents may not match with the reply of the whole public of noida.

There was a time constraint while conducting the report.

It might be possible that the answers given by the respondents are full of biasness.

Some of the respondents were not willing to reply the questions.

As the questionnaire is in English language, some respondents found it difficult to understand it, even many refused.

Annexure

Format of Questionnaire

Name: Age: Gender: (a) Male (b) Female

Organization: (A) Public sector (b) Private sector

(c) Institutions Contact No: Location:

(d) other sector

Q1: Which brand of photocopier machine you use? (a) Xerox (c) Ricoh (b) Canon (d) Sharp

Q2: Does brand name influence your purchasing behavior while installing Photocopier machine? (a) Yes (b) No

Q3: How printing cost influences your installation decision? Low 2 3 4 High

Q4: Does power consumption of machine is a considerable factor while choosing a machine? Negligible Significant

Q5: The speed of machine (paper per minute) is considerable factor while choosing a machine. Yes No

Q6: Does other factor (MFD) are significant in purchasing decision. Yes No

Q7: Does print quality is considerable factor? Yes No

Q8: Does price factor affect the buying behaviors? Yes No

Q9: Your comment about Noida Business Automation.

... ...

.................................................................................................................................... ...

Q10: Do you have heard about the Brand Name of Noida Business Automation. Yes No