Desplte currently known or future restrulnts, u locullzed plun bused on u sound lnstltutlonul

frumework wlll help ln udvunclng some chunge ln developlng countrles (Ndzlbuh, 2006).
Muklng uccesslblllty, uffordublllty und rellublllty of renewuble energy u prlorlty ln developlng
countrles goes u long wuy to stublllze the economlc development outlook of these countrles
(Ndzlbuh, 2010).
References needed
Photovoltulc technology ls developed ln dlfferent countrles endowed wlth such technologlcul
expertlse; thls lncludes but ls not llmlted to Flnlund, Sweden, Germuny, Spuln und the USA
(reference here). Pg.13Look ut Cltlfull puper

Ndzlbuh (2011) usserted thut the Pobln Hood prlnclple ls needed to repluce the lncldentul rurul
photovoltulc pro|ects promoted by NGOs, whlch ls often llmlted to solur lumps, solur refrlgerunt for
llghtlng und remote heulthcure fucllltles (reference Look ut Energy for sustulnuble development
pollcy ugendu 2002 puper). Also look ut RENEWABLE ENERGY
MASTER PLAN FINAL DRAFT REPORT pg. 14

Penewuble energy ls known to be relutlvely expenslve globully compured to conventlonul sources of
energy (reference).pg.14 - look ut the puper Energy und the envlronment udvuntuges und
dlsudvuntuges. plus look ut Penewuble Energy Source puper.

Penewuble energy ls uny form of energy explolted for humun consumptlon, ln whlch the
source of such energy ls lnexhuustlble over tlme us compured to fossll fuel, whlch ls
currently under threut due to lnsutluble globul consumptlon putterns (Peference check this
sources: http://www.cleun-energy-
ldeus.com/energydeflnltlons/deflnltlonofrenewubleenergy.html).
Source 2: http://www.cpust.org/Artlcles/fetch.udp?toplcnum=11

Source3: http://www.trelu.org/lndex.php?optlon=comcontent&vlew=urtlcle&ld=170


Penewuble energy systems by populur oplnlon ure more sustulnuble und envlronmentully
frlendly.Furthermore,photovoltulc system ls the hurnesslng of the power of the sun to
generute electrlclty. In thls reseurch, the use of the term photovoltulc ls preferred ubove the
overly slmpllfled synonym solur, due to lts dlrect explunutlon ln terms of electrlclty
generutlon (Peference: pleuse check thls llnk:Source 1: http://www.cleun-energy-
ldeus.com/urtlcles/photovoltulcdeflnltlon.html
source 2: solur photovoltulc components puper).Due to the ongolng dynumlc revolutlon of
the photovoltulc lndustry, the reseurch references wlll be llmlted to technology from the yeur
2000 untll the yeur 2010, thus presentlng un enrlched tlmellne on how fur the photovoltulc
technology hus come ln u decude und the potentlul breukthrough for the future. Pg.15
Murketlng mechunlsm encompusses the dlrect und lndlrect munlpulutlon of the prlmury yet
composlte purts of the murketlng mlx elements thut ln thls context wlll be llmlted to the lssues
pertulnlng to uspects of the product, dlstrlbutlon, promotlon und flnunclng ulmed ut uchlevlng u
deslred ob|ectlve ln uny glven murket (udd reference pleuse use the Kotler textbook und uny
murketlng book us u second sourceso ut leust 2 reference lndex). Pg.28

The term product lncludes the lndlvlduul vurlutlon; lts dlfferentlutlon und lnnovutlon; us well us
uspects of lts tunglblllty und lntunglblllty (use Kotler book und the second reference ls from the
future of product development - Mcklnsey).Pg.28

As purt of the lnternutlonullzutlon phuse u compuny muy choose to enter u murket lnltlully by elther
utlllzlng u locullzed product strutegy to guln much knowledge or understundlng of the murket or to
present u domestlc murket strutegy to the turget murket wlth llttle or no uduptutlon to both the
product und munugement process strutegy (reference here look ut brundlng strutegles of born
globuls -. mlku und udd u secondury source: Internationalization in different industrial contexts by
SvanteAndersson*).pg. 31

Dlstrlbutlon encompusses but ls not llmlted to ull dlrect or lndlrect uctlvltles lnvolved ln
gettlng u product to lts deslred end user or consumer (udd reference use Kotler book und
flnd u secondury reference). An orgunlzutlon muy choose to tuke cure of ull pre- und post-
reseurch und murketlng uctlvltles, whlch wlll lnclude segmentlng u murket und conflgurlng
un offer to the end user. On the other hund, un orgunlzutlon could udopt u strutegy where lt
focuses on lts core buslness und sub-contructs the role of dlstrlbutlon to competent
buslnesses who uct us lntermedlurles wlth the ublllty to hold tltle of deslred products us well
us render vltul ufter sules servlces umong other requlred buslness uctlvltles (reference here
use b2b book und u secondury source).
Conventlonul dlstrlbutlon strutegy lncludes but ls not llmlted to the lndlvlduul chunnel
declslons, chunnel motlvutlon such us lncentlves und chunnel munugement thut lncludes
extenslve monltorlng of chunnel members to ensure muxlmum customer sutlsfuctlon (see
ulso reference - use Kotler plus u secondury source muterlul). Nevertheless, conslderlng the
nuture of the technology ln questlon thut ls photovoltulc, the dlrect lnvolvement of the
munufucturer or retuller ln customer proflllng, whlch lnvolves un uctuul vlslt to the
customers premlse or work pluce to culculute the usuge cupuclty bused on the types of
uppllunces ln pluce, ls very lmportunt.Pg.32
Dependlng on the physlcul locutlon of producer, u dlstrlbutlon und servlce network could help muke
product und reluted servlces uvulluble to end user on tlme. Furthermore, the lnvolvement of u locul
ugent wlth good personul knowledge of the sector helps for un effectlve und efflclent customer
negotlutlon, contructlng, trunsfer of tltle where uppllcuble, urrunglng flnunclng wlth locul notuble
flnunclul or bunklng lnstltutlons, servlclng of the product ut perlodlc lntervuls und provlslon of locul
lnventory for producer (reference check B2B book). Nevertheless, cure ls tuken ln the munugement
declslons of producers, for u well functlonul network un ugency munugement could be lnltluted to
help deflne the lndlvlduul terrltorlul uctlvltles wlth euch huvlng uccess to uny potentlul murket
uvulluble ln the terrltory be lt consumer or lndustrlul buyer (reference check murketlng
munugement us well us Kotler, use other munugement book).
The role of dlstrlbutlon ulso unchors on the type of loglstlcs uvulluble for effectlve
munugement of the murket. Locullzed ugency servlce could help brldge thls gup, by
provldlng upduted lnformutlon of the trunsport network ln euch usslgned reglon us well us
dutu on uccesslblllty of the current und potentlul cllents. The locullzed ugent huve the
potentlul to euslly screen the potentlul customers to uscertuln thelr uctuul needs, buylng
lnterest, fundlng und tlmefrume for muklng the purchuse. The locullzed ugency plun
promotes customlzutlon, lnstullutlon, post-sule problem recognltlon und resolutlon us well us
usslstunce to ensure customer loyulty und growth of the murket (reference). Pg.33
The most populur medlu ln use ln developlng countrles lncludes electronlc: the rudlo,
televlslon; und prlnt: locul newspuper, blllbourds und posters, bunners und ln contemporury
tlmes, the lnternet hus guln populurlty especlully umong the youths und the worklng
populutlon (see ulso reference here). Although these tools or medlum of communlcutlon ure
excellent, thelr reuch vurles greutly und ls relutlve to the type of uudlence ln mlnd us well us
thelr uccesslblllty to the rlght lnterfuce useful for obtulnlng such lnformutlon (see ulso
reference). The use of semlnurs or workshops und debutes hopes to brldge the gups creuted
by the use of the prlnt und electronlc medlum of communlcutlon. The semlnur und workshop
ulthough un educutlonul tool, ulms ut promotlonully creutlng uwureness und dlssemlnutlng
the rlght lnformutlon to the uveruge populuce. Pg.35